Relevant bibliographies by topics / Marketing channels of communication and promotion

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing channels of communication and promotion'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing channels of communication and promotion"

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Suranbayeva, Tursunay Avazbek qizi. "MARKETING COMMUNICATION AND ITS RELEVANCE." Research and implementation 2, no. 4 (2024): 256–62. https://doi.org/10.5281/zenodo.10890401.

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The article is intended to highlight the importance of marketing communication and how it plays an important role in promoting a good product to your branding. F. Kotler, advertising, communication tools, 4p, brand, marketing channels, sales promotion, personal sales, direct marketing, sales, communication path, sponsorship, announcement, distribution
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Caciulan, Larisa Ruxandra, Laura Anca Mihart, Denisa Florena Vagner, Miruna Georgiana Vodislav, Larisa Ivascu, and Matei Tamasila. ""Evaluating the Impact of Promotional Activity on Marketing"." Scientific Bulletin of the Politehnica University of Timişoara Transactions on Engineering and Management 3, no. 1 (2023): 7–13. http://dx.doi.org/10.59168/brkq4924.

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Promoting is part of the marketing mix. The promotional activity communicates the benefits of the products or actions of potential and current customers. The tools used in the promotional mix are advertising, direct marketing, sales promotion, public relations, personal sale and sponsorship. This study carries out a marketing analysis to promote products with promoters. The study is based on questionnaire research and literature research. At the end of this article is developed a conceptual framework for intercourse with the client in promoting direct communication strategies by exploiting the
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Genchev, Evgeni, and Gergana Todorova. "Sales promotion activities – effective tool of marketing communication mix." Trakia Journal of Sciences 15, no. I (2017): 181–85. https://doi.org/10.15547/tjs.2017.s.01.033.

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A highly competitive environment is forcing sellers constantly using different marketing tools and strategies to win new clients and thereby increase their profitability. Sales promotion is one of the best tools to attract new customers and retain old ones, including marketing activities by adding more value to the products for a limited period of time in order to stimulate consumer purchases and effectiveness of intermediaries. The purpose of the study was to interview 60 men and women, aged 18 to 64 years by detailed a questionnaire. The study confirms that sales promotion is an effective in
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Пальмов, С. В., Е. И. Болдова, and А. П. Полоскова. "Analysis of existing marketing communication channels." Regional and Branch Economy, no. 2 (April 30, 2024): 142–48. http://dx.doi.org/10.47576/2949-1916.2024.2.2.018.

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В статье рассматриваются существующие маркетинговые каналы коммуникаций, теоретические основы маркетинговых коммуникаций, их сущность, роль в продвижении. Дается анализ традиционных, цифровых маркетинговых каналов, а также интегрированных маркетинговых коммуникаций. Описываются факторы, влияющие на выбор каналов, оцениваются эффективность различных каналов, методы оптимизации бюджета. The announcement: this article examines the existing marketing communication channels. Theoretical foundations of marketing communications, their essence, role in promotion, analysis of traditional marketing chan
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Sofiyawati, Nenie. "STRATEGI PROMOSI TEBAR HEWAN KURBAN DOMPET DHUAFA DALAM PERSPEKTIF KOMUNIKASI PEMASARAN TERINTEGRASI." TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN 3, no. 3 (2023): 645–63. http://dx.doi.org/10.55047/transekonomika.v3i3.447.

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Integrated communication channels make it easier for the market to capture promotional messages. Mistakes in designing marketing communication strategies will have an impact on messages that cannot be conveyed. This can damage the company's image because the market cannot find the benefits of the product. This study aims to analyze the promotion strategy of the Dompet Dhuafa Sacrificial Animal Stocking program using the Integrated Marketing Communication (IMC) perspective presented by Philip Kotler and Gary Armstrong. This research applies a qualitative-inductive descriptive method using libra
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Zaruba, Viktor, and Irina Parfentenko. "Methods of using websites in integrated business promotion of enterprises." Economy of Industry 2, no. 94 (2021): 125–40. http://dx.doi.org/10.15407/econindustry2021.02.125.

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The use of digital tools in marketing communications has become an obvious precondition for a successful business. At the same time, the modern concept of holistic marketing establishes that the purpose of marketing communications is to promote business of a firm, which includes not only the promotion of its goods and services, but also the management of its relations with all stakeholders. These provisions fully apply to Ukrainian industrial enterprises that seek to develop foreign sales markets. In the paper the concept of a site was chosen as the key term for research of marketing online co
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YEVSIEIEVA, Dina. "Marketing in war conditions of the country's: features of communication channel development." Economics. Finances. Law 9, no. - (2023): 78–81. http://dx.doi.org/10.37634/efp.2023.9.18.

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The paper considers the problem of building marketing communication channels in the conditions of the war in the country. The relevance of the problem is explained by the fact that the scientific literature does not cover the issue of building marketing communication channels in the conditions of martial law in the country in the digital age. The purpose of the paper is to study changes in marketing communications in the retail sector during wartime compared to peacetime. It was established that the development of information technologies led and leads to the emergence of new means of communic
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Nedeljković, Miroslav, Radomir Jovanović, and Goran Maksimović. "SELECTION OF MARKETING COMMUNICATION CHANNELS IN AGRIBUSINESS." Ekonomika poljoprivrede 71, no. 2 (2024): 639–51. http://dx.doi.org/10.59267/ekopolj2402639n.

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The aim of this study was to select the best marketing communication channel for a medium-sized agricultural company in the area of the city of Bijeljina by applying multi-criteria decision-making methods. Eight criteria were used for the research, and five communication channels were selected. The research on the importance of individual criteria was influenced by the commercial management of the company in question with their common attitude, i.e. assessment. The Entropy - MABAC method of multi-criteria decision-making was used for the methodology. The results show that the criterion of dive
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Nesterenko, Volodymyr. "Marketing Communications: Ongoing Trends and Options." Virtual Economics 4, no. 4 (2021): 21–32. http://dx.doi.org/10.34021/ve.2021.04.04(2).

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This article studies trends in the development of marketing communications as a result of business space transformation and the emergence of new values that are the main determinants of social development in the modern world. This article highlights the main preferences and expectations of users of different promotion channels, which provide the basis for predicting their further use and development. It studies the impact of advertising and promotion channels on the purchase by younger and older generation. Various channels of marketing communications are considered, including the most effecti
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Wang, Luyi, and Qiusheng Zhang. "The Integration of Traditional Channels with Emerging Marketing Channels, Taking Samsung as an Example." Journal of Economics and Public Finance 11, no. 1 (2025): p21. https://doi.org/10.22158/jepf.v11n1p21.

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This article analyzes the characteristics and pros and cons of traditional and emerging marketing communication channels, such as the wide reach of traditional channels and the strong interactivity of new digital channels. Methods to improve efficiency include precise targeting, multi-channel integration, data-driven optimization, and content innovation. Taking Samsung as an example, through precise targeting of the consumer group, integration of online and offline channels, using data to optimize promotion strategies, and combining innovative content, the company successfully shaped its brand
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Dissertations / Theses on the topic "Marketing channels of communication and promotion"

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Чигрин, Олена Юріївна, Елена Юрьевна Чигрин та Olena Yuriivna Chyhryn. "Маркетингові детермінанти управління зеленою конкурентоспроможністю". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/83337.

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У дисертації поглиблено теоретичні засади виявлення закономірностей розвитку теорії зеленої конкурентоспроможності, розвинено науково-методичне обгрунтування ролі маркетингових детермінант при її дослідженні; поглиблено наукове підгрунтя типологізації теоретико-методичних підходів до визначення її сутності; вдосконалено трактування сутності зеленої конкурентоспроможності та концептуальні засади її формування; поглиблено науково-методичне підгрунтя типологізації підходів до оцінювання зеленої конкурентоспроможності; розроблено теоретико-методологічне підгрунтя оцінювання рівня зеленої конкурент
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Костандакі, К. В. "Розробка заходів просування послуг сільського зеленого туризму (на прикладі туристичного підприємства «Отдых на славу»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Kostandaki.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються нормативно-правові та науково-теоретичні підходи щодо розвитку послуг сільського зеленого туризму. Проведено аналіз господарської діяльності та організаційної структури, стану конкурентного середовища підприємства, визначено умови розвитку послуг сільського зеленого туризму. Розроблено заходи щодо формування туристичного продукту сільського зеленого туризму на підприємстві «Отдых на славу». Проведено розрахунок економічної ефективності розробленого проекту туристичного прод
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Gilster, Elisabeth 1955. "Communication strategies and behavioral adaptations in intercultural channels." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290671.

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Although international business-to-business marketing is pervasive, little systematic empirical work has been conducted on face-to-face interactions between channel members from different cultures. Greater knowledge regarding cross-cultural communication strategies (e.g. verbal and non-verbal language choices) and behavioral adaptations (e.g. rapport building, increased flexibility with timing, and contractual format) will enhance the strength, efficiency and longevity of relationships between channel partners from distinct cultures. More importantly, a lack of this knowledge seriously jeopard
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Gopalakrishna, Pradeep. "An Empirical Study on the Use of Promotion in Hospitals." Thesis, University of North Texas, 1988. https://digital.library.unt.edu/ark:/67531/metadc331425/.

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The role of marketing and marketing communication in hospitals has grown in the last decade. The need for hospitals to make careful decisions about their marketing communication efforts is mandated, given the changes taking place in the hospital industry. The purpose of this dissertation was to conduct empirical research to determine whether for-profit and non-profit hospitals perceive and utilize promotion as a marketing strategy element. The two steps taken included: identifying important factors considered by hospital administrators and marketing staff in the development of communication me
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Loh, Patrick. "Promotion and marketing strategies of IT training institutions in Singapore." Thesis, University of Sunderland, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302439.

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Frisch, Yannik Felix, and Jaakko Alarik Tawast. "Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164732.

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Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. However, exposure does not mean engagement and engagement is what sponsors seek as it can increase the purchase intention of the supporters and spectators engaging with the company. With classical sponsorship approaches, it is hard to measure the number of su
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Poništová, Natália. "Marketingová komunikace Craft beer pubu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416905.

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The diploma thesis focuses on marketing communication of Craft Beer & Food pub U Vašinů. The first part is focused on theoretical knowledge of marketing and marketing mix. The second part contains an analysis of the environment and the current marketing communication. In the last part suggestions are presented to improve the current situation, which are based on analyzes.
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Nicholson, Carolyn Young. "Communication strategy development in supplier-based environmental uncertainty: the mediating effects of transaction form and interpersonal exchange norms." Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40418.

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FROMMWEILER, ERIC. "Etude sur la creation promotionnelle." Paris 8, 1996. http://www.theses.fr/1996PA081181.

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La promotion des ventes est devenue un element a part entiere dans - le budget de communication des annonceurs. La rentabilite immediate devenant une realite d'aujourd'hui, la promotion occupera une place de plus en plus determinante. Loin des classiques offres de remboursement, produit en plus. . . On se dirige actuellement vers des operations plus fines, plus travaillees et jouant davantage sur l'image du produit. L'obligation de resultats" qui caracterise ce secteur d'activite est devenue le leitmotiv des annonceurs. S'il doit rester une communication, ce sera la communication operationnell
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Jansson, Carl Oscar, Jens Myhrman, and Michael Nordström. "Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15676.

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Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals.   Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. With the defense mechanisms towards traditional advertisements in mind, and the extensive growth of the social networks, it is of high interest to understand how traditional bra
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Books on the topic "Marketing channels of communication and promotion"

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Fill, Chris. Marketing communications: Contexts, contents, and strategies. 2nd ed. Prentice Hall, 1999.

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Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Pearson Prentice Hall, 2004.

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Clow, Kenneth E. Integrated advertising, promotion, and marketing communication. Prentice Hall, 2002.

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Shimp, Terence A. Promotion management & marketing communications. 3rd ed. Dryden Press, 1993.

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Mohr, Jakki J. The role of communication strategy in channel member performance: Is more collaborative communication better? : working paper. Marketing Science Institute, 1994.

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Hastings, Gerard. Social marketing and communication in health promotion. Oxford University Press, 1991.

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Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Prentice Hall, 2002.

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Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Pearson, 2016.

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Shimp, Terence A. Promotion management and marketing communications. Dryden Press, 1986.

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Shimp, Terence A. Promotion management and marketing communications. Dryden P., 1992.

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Book chapters on the topic "Marketing channels of communication and promotion"

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Briciu, Arabela, Victor-Alexandru Briciu, Claudiu Vasile Cogean, and Ana-Maria Gulpe. "Online Marketing Strategies Used in the Promotion of Dietary Supplements in Romania." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_45.

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AbstractThe sale of dietary supplements in Romania has become increasingly important, competition is high and the online environment is an important channel for communication, promotion and sales. With the growth of online sales of dietary supplements, the increase in the number of users on social media platforms and mobile applications, there has been a significant increase in the number of companies that have chosen to promote their products online. Apart from that, there are other reasons for intensive online promotion: low cost, control and sorting of the target audience, analysis of the r
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Ennew, Christine, Nigel Waite, and Róisín Waite. "Communication and promotion." In Financial Services Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315543765-12.

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Ennew, Christine, Nigel Waite, and Róisín Waite. "Communication and promotion." In Financial Services Marketing, 4th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003398615-19.

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Lister, Christina. "Communication channels." In Marketing Strategy for Museums. Routledge, 2023. http://dx.doi.org/10.4324/9781003309147-20.

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Juska, Jerome M. "Sales Promotion Strategies." In Integrated Marketing Communication, 2nd ed. Routledge, 2021. http://dx.doi.org/10.4324/9780367443382-9.

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Viglia, Giampaolo. "Online Marketing Communication Channels." In Pricing, Online Marketing Behavior, and Analytics. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137413260_3.

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Mitterfellner, Olga. "Fashion promotion and public relations." In Fashion Marketing and Communication. Routledge, 2019. http://dx.doi.org/10.4324/9780429451591-2.

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Nygaard, Arne. "Green Promotion and Marketing Communication." In Green Marketing and Entrepreneurship. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-50333-7_4.

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Mishra, Anubhav, and Tata Sai Vijay. "The process of communication." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-5.

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Morrison, Alastair M. "Promotion: Information communication technologies and e-marketing." In Hospitality and Travel Marketing, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003292616-19.

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Conference papers on the topic "Marketing channels of communication and promotion"

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Candrea, Adina Nicoleta, Ioana Simona Ivasciuc, and Ana Ispas. "ChatGPT TECHNOLOGY AS A STRATEGIC TOOL IN ECOTOURISM DESTINATION MARKETING: A ROMANIAN CASE STUDY." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s16/91.

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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this paper specifically examines how advanced artificial intelligence, such as OpenAI�
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Bodi, Diana-Cristina. "COMMUNICATION MODELS IN THE NON-GOVERNMENTAL ORGANIZATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s07/39.

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The challenges of the last years have shown that the survival of non-governmental organizations depends on their ability to communicate and to be seen and heard by stakeholders and the general public. This paper describes the results of an exploratory qualitative research, whose main objective was to identify the methods of communication and promotion applied by non-governmental organizations in the social services sector and their implications. The research was carried out in the period 2021- 2023, on a number of 23 non-governmental organizations accredited by the Romanian Government, from Br
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Maier, Alina, Mirabela Ioana Lupu, Cristina Maria Canja, Cristina Padureanu, Vasile Padureanu, and Alex Stefan Olaru. "MANAGE THE CREATION AND PRESENTATION OF BEVERAGE MENUS IN FOODSERVICE OPERATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s04/31.

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Creating a beverage menu requires a meticulous approach based on a solid understanding of customer preferences, current industry trends and the operational capabilities of the foodservice establishment. Menu presentation should be clear, concise and attractive to facilitate quick understanding of available options and to promote sales. One of the key points emphasized is that beverage menus are not just product listings, but true communication and marketing tools. They must reflect the identity and concept of the establishment, respond to the needs and preferences of customers, but also inspir
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Railean, Elena. "Features of marketing communications of higher educational institutions in Moldova." In Conferința științifică națională cu participare internațională "Integrare prin cercetare și inovare", dedicată Zilei Internaționale a Științei pentru Pace și Dezvoltare. Moldova State University, 2025. https://doi.org/10.59295/spd2024s.25.

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The article reflects the results of a desk study of the features of marketing communications of six higher education institutions of the country with the purpose of optimizing the communication policy of universities. The analysis of promotion techniques allowed us to identify all the promotion tools used by universities: advertising, PR, sales promotion, personal sales and direct marketing. The most used promotion techniques among universities were determined to be PR and direct marketing. Traditional advertising is little used by universities. The analysis of university websites determined t
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Belenko, O. F., and V. G. Mironchuk. "THE FEATURES OF THE COMPANY'S PROMOTION IN THE BUSINESS MARKET IN THE NEW INDUSTRIAL ENVIRONMENT CONDITIONS." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-145-150.

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The article presents features of companies ‘ promotion on business the regional market, selections and channels of marketing communications complex, traditionally used for business and consumer markets, justifies the efficacy of atypical for the business market channels of communication in the B2B sphere, the dependence of the effective channels of promotion from the regional specifics of the business market.
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Bormane, Santa, and Roman Putans. "Importance of Integrated Marketing Communication in the Digital Promotion of Products and Ideas in Private and Public Sectors." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002282.

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Marketing communication is not limited to the implementation of promotional activities of a product or a message, it requires an integrated approach using various practically applicable and ever-expanding ways of marketing communication to be implemented through various communication channels for addressing the target audience more precisely. It is the integrated marketing communication (IMC) activities that help increase the organization's competitiveness and result-oriented efficiency both in private and public sectors. In response to changes in the external environment, organizations can us
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Liberati, Caterina, Elisa Arrigo, and Paolo Mariani. "A Multivariate Approach to Facebook Data for Marketing Communication." In CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/carma2016.2016.2974.

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The aim of this paper is to propose a method to explore and synthesize social media data in order to aid businesses to make their communication decisions. The research was conducted at the end of 2014 on 5607 Italian Facebook subjects interested in drugs and health. In this study, we refer to the pharmaceutical market that is characterized by strict legal constraints, which prevent any promotional activities (such as advertising) of companies on prescription drugs. Thus, pharmaceutical businesses tend to promote their corporate brand instead of a single product brand. In such context, social m
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Stefanescu, Valeriu, Stoican Oana, and Stefanescu Cornelia. "PROMOTING THE SCHOOL ORGANIZATION THROUGH VIRTUAL ENVIRONMENTS." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-050.

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As part of the social environment, the educational institutions interact openly and dynamically with its other components, influencing and being influenced by the economic climate, the evolutions in the field of technology, the demographic changes, the changes in the field of culture, educational policies and legislation. The interaction between the school and the external environment requires constant attention from management. In the school organization plan, the manager must identify and anticipate the needs of the direct and indirect beneficiaries of education in a certain way, outlining a
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Vlasova, Ekaterina. "FEATURES OF DIGITALIZATION OF INTERACTION BETWEEN GOVERNMENT AND BUSINESS IN THE DEVELOPMENT OF PERIPHERAL TERRITORIES." In MODERN CITY: POWER, GOVERNMENT, ECONOMY. Digital Transformation State and Municipal Administration. Perm National Research Polytechnic University, 2021. http://dx.doi.org/10.15593/65.049-66/2021.12.

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The article deals with the specifics of the development of peripheral territories by building electronic communication channels that will inform all interested parties about the development opportunities in the peripheral territory. The key aspects of the need to build channels of electronic interaction and inform investors about the unique features of peripheral territories that can be implemented with the help of territorial marketing tools are highlighted. The need for the participation of municipal and regional authorities in the promotion of the territory in the investment markets is note
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Wang, Xuedan, and Duangsamorn Rungsawanpho. "RESEARCH ON MARKETING STRATEGY OF EARLY EDUCATION ENTERPRISES——TAKE SHANTOU GYMBOREE EARLY EDUCATION CENTER AS AN EXAMPLE." In THE 2023 INTERNATIONAL CONFERENCE ON CREATIITY, MANAGEMENT, EDUCATION, TECHNOLOGY AND SCIENCES. EDUCATION STUDIO, 2023. http://dx.doi.org/10.62788/hh455dw.

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Since the reform and opening, China's economy has developed rapidly. Its Comprehensive National Power has grown with each passing day, and the people's living standards have improved day by day. At the same time, people's attitude towards education is also changing, with more and more parents paying attention to early education. The purpose of this research is to study the marketing strategy of Early Education Enterprises. This paper carries out corresponding marketing strategy exploration from the four perspectives of product settings, customer groups, sales channels and communication service
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Reports on the topic "Marketing channels of communication and promotion"

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Cuesta-Valiño, Pedro. Happiness Management. A Social Well-being multiplier. Social Marketing and Organizational Communication. Edited by Rafael Ravina-Ripoll. Editorial Universidad de Sevilla, 2022. http://dx.doi.org/10.12795/2022.happiness-management.

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On behalf of the Happiness University Network, we are pleased to present here an extract of the information concerning the universities working to generate the diffusion of this network. Specifically, with the support of the University of Salamanca and the Pontifical University of Salamanca the aim is to create a friendly and working environment for the dissemination and discussion of the latest scientific and practical developments in the fields of happiness economics, corporate wellbeing, happiness management and organisational communication. It also offers an opportunity for productive enco
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Lundström, Christina, Elin Wärm, Margherita Caggiano, and Mayte Gallego. Good examples of soil education for youth to increase soil literacy. Department of Soil and Environment, Swedish University of Agricultural Sciences, 2025. https://doi.org/10.54612/a.2bqc5135bc.

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One of eight aims of the EU Mission Soil, is to increase soil literacy in society. One way to do that would be to reach out to teachers and inspire them to involve soil topics in their teaching. Therefore PREPSOIL Task 6.2 aimed to identify good examples of soil education and learning activities for youth and communicate them with teachers and pedagogic representatives across Europe. During 2023 and 2024 teachers were invited to share their good examples on soil education targeting primary, secondary and vocational training pupils. A committee which consisted of three teachers, one soil scient
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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