Log in

Relevant bibliographies by topics / Marketing channels of communication and promotion / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Marketing channels of communication and promotion.

Dissertations / Theses on the topic 'Marketing channels of communication and promotion'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Marketing channels of communication and promotion.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Чигрин, Олена Юріївна, Елена Юрьевна Чигрин та Olena Yuriivna Chyhryn. "Маркетингові детермінанти управління зеленою конкурентоспроможністю". Thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/83337.

Full text

Abstract:

У дисертації поглиблено теоретичні засади виявлення закономірностей розвитку теорії зеленої конкурентоспроможності, розвинено науково-методичне обгрунтування ролі маркетингових детермінант при її дослідженні; поглиблено наукове підгрунтя типологізації теоретико-методичних підходів до визначення її сутності; вдосконалено трактування сутності зеленої конкурентоспроможності та концептуальні засади її формування; поглиблено науково-методичне підгрунтя типологізації підходів до оцінювання зеленої конкурентоспроможності; розроблено теоретико-методологічне підгрунтя оцінювання рівня зеленої конкурент

APA, Harvard, Vancouver, ISO, and other styles

2

Костандакі, К. В. "Розробка заходів просування послуг сільського зеленого туризму (на прикладі туристичного підприємства «Отдых на славу»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Kostandaki.pdf.

Full text

Abstract:

Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються нормативно-правові та науково-теоретичні підходи щодо розвитку послуг сільського зеленого туризму. Проведено аналіз господарської діяльності та організаційної структури, стану конкурентного середовища підприємства, визначено умови розвитку послуг сільського зеленого туризму. Розроблено заходи щодо формування туристичного продукту сільського зеленого туризму на підприємстві «Отдых на славу». Проведено розрахунок економічної ефективності розробленого проекту туристичного прод

APA, Harvard, Vancouver, ISO, and other styles

3

Gilster, Elisabeth 1955. "Communication strategies and behavioral adaptations in intercultural channels." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290671.

Full text

Abstract:

Although international business-to-business marketing is pervasive, little systematic empirical work has been conducted on face-to-face interactions between channel members from different cultures. Greater knowledge regarding cross-cultural communication strategies (e.g. verbal and non-verbal language choices) and behavioral adaptations (e.g. rapport building, increased flexibility with timing, and contractual format) will enhance the strength, efficiency and longevity of relationships between channel partners from distinct cultures. More importantly, a lack of this knowledge seriously jeopard

APA, Harvard, Vancouver, ISO, and other styles

4

Gopalakrishna, Pradeep. "An Empirical Study on the Use of Promotion in Hospitals." Thesis, University of North Texas, 1988. https://digital.library.unt.edu/ark:/67531/metadc331425/.

Full text

Abstract:

The role of marketing and marketing communication in hospitals has grown in the last decade. The need for hospitals to make careful decisions about their marketing communication efforts is mandated, given the changes taking place in the hospital industry. The purpose of this dissertation was to conduct empirical research to determine whether for-profit and non-profit hospitals perceive and utilize promotion as a marketing strategy element. The two steps taken included: identifying important factors considered by hospital administrators and marketing staff in the development of communication me

APA, Harvard, Vancouver, ISO, and other styles

5

Loh, Patrick. "Promotion and marketing strategies of IT training institutions in Singapore." Thesis, University of Sunderland, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302439.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Frisch, Yannik Felix, and Jaakko Alarik Tawast. "Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-164732.

Full text

Abstract:

Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. However, exposure does not mean engagement and engagement is what sponsors seek as it can increase the purchase intention of the supporters and spectators engaging with the company. With classical sponsorship approaches, it is hard to measure the number of su

APA, Harvard, Vancouver, ISO, and other styles

7

Poništová, Natália. "Marketingová komunikace Craft beer pubu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416905.

Full text

Abstract:

The diploma thesis focuses on marketing communication of Craft Beer & Food pub U Vašinů. The first part is focused on theoretical knowledge of marketing and marketing mix. The second part contains an analysis of the environment and the current marketing communication. In the last part suggestions are presented to improve the current situation, which are based on analyzes.

APA, Harvard, Vancouver, ISO, and other styles

8

Nicholson, Carolyn Young. "Communication strategy development in supplier-based environmental uncertainty: the mediating effects of transaction form and interpersonal exchange norms." Diss., Virginia Tech, 1993. http://hdl.handle.net/10919/40418.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

FROMMWEILER, ERIC. "Etude sur la creation promotionnelle." Paris 8, 1996. http://www.theses.fr/1996PA081181.

Full text

Abstract:

La promotion des ventes est devenue un element a part entiere dans - le budget de communication des annonceurs. La rentabilite immediate devenant une realite d'aujourd'hui, la promotion occupera une place de plus en plus determinante. Loin des classiques offres de remboursement, produit en plus. . . On se dirige actuellement vers des operations plus fines, plus travaillees et jouant davantage sur l'image du produit. L'obligation de resultats" qui caracterise ce secteur d'activite est devenue le leitmotiv des annonceurs. S'il doit rester une communication, ce sera la communication operationnell

APA, Harvard, Vancouver, ISO, and other styles

10

Jansson, Carl Oscar, Jens Myhrman, and Michael Nordström. "Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15676.

Full text

Abstract:

Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals. Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. With the defense mechanisms towards traditional advertisements in mind, and the extensive growth of the social networks, it is of high interest to understand how traditional bra

APA, Harvard, Vancouver, ISO, and other styles

11

Jagošová, Tereza. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377946.

Full text

Abstract:

The master thesis deals with creation of communication mix of the company Sportisimo s. r.o. The theoretical part explains the most important concepts and theories in relation to marketing. The field of marketing communication is elaborated in more detail. The analytical part describes in detail the current state of the surveyed company. It also includes marketing research and interpretation of its results. Based on information from the analyzes will be created a new communication mix of the selected company.

APA, Harvard, Vancouver, ISO, and other styles

12

Rashid, Paola. "Managing Brand Equity in an Integrated Marketing Communication Strategy : - A Case Study in the FMCG industry of the effectiveness and synergies of digital marketing channels." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226901.

Full text

Abstract:

Purpose: The purpose of this thesis is to add empirical findings of IMC strategies utilizing digital- and traditional marketing communication channels to build and maintain brand equity in the FMCG industry. More specifically awareness, associations/image and sales that are said to be critically affected by communication are the focus of the study. Research Question: Are digital marketing communication channels in an IMC strategy effective in creating awareness, associations and sales within the FMCG industry? Methodological approach: An exploratory case study was adopted utilizing a mix of da

APA, Harvard, Vancouver, ISO, and other styles

13

Costello, Leesa. "Communicating health promotion on the web: the building, functioning and marketing of a therapeutic online community." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2009. https://ro.ecu.edu.au/theses/1854.

Full text

Abstract:

This research was motivated by several important communication and public health issues. In terms of communication, the issue at hand was whether an authentic online health-related service could be started from scratch that would exhibit the hallmarks of community. If so, could the community offer effective support to its members? Would such a community help reduce the disadvantage experienced by some people who live outside the metropolitan area and away from health-related face to face support groups? If the on line community were supported by a charity, would community members feel more inc

APA, Harvard, Vancouver, ISO, and other styles

14

Matoušková, Petra. "Návrh komunikačního mixu ve vybraném podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416872.

Full text

Abstract:

This theses deals with the communication mix for the shop and e-shop. The theoretical part of the thesis deals with marketing terminology. The analytical part of the thesis contains current state of the company in order to discover its core problems and drawing up new communication mix. New communication mix should improve strenghten its market position and attract new customers.

APA, Harvard, Vancouver, ISO, and other styles

15

Čechová, Andrea. "Návrh komunikačního mixu pro prodej sportovních potřeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223997.

Full text

Abstract:

This master thesis focuses on finding the right way to optimize and to apply mix of communication methods for selected tradesman, Rostislav Stork, who's involved in the sale of sports equipment. The main goal is to analyze the current state of marketing communication in selected company and to find the right method of communication policy, which will increase the volume of goods sold and, at the same time, increase profits. This work is systematically divided into three main parts. The first part describes theoretical background, which is then used as a base for following parts. The second par

APA, Harvard, Vancouver, ISO, and other styles

16

Roy, Melissa R. "Effective Marketing Strategies to Reach Mobile Users." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4252.

Full text

Abstract:

Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Nor

APA, Harvard, Vancouver, ISO, and other styles

17

Sogoni, Vuyo Monwabisi Vula. "The impact of the marketing communications mix on the purchase decisions for pharmaceuticals in South African Public Health Sector." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021030.

Full text

Abstract:

A significant amount of pharmaceutical marketing literature is available. Most of this marketing has doctors, physicians and specialists as main target audience due to the fact that, historically, these medical professionals were the main pharmaceutical purchase decision makers. Pharmaceutical marketing literature has, historically, also been biased towards the private health sector for obvious reasons as the private health sector constitutes the minority of the pharmaceutical market but with a significantly enormous purchasing power than the public healthcare market, constituting the biggest

APA, Harvard, Vancouver, ISO, and other styles

18

Klimešová, Aneta. "Guerilla marketing jako netradiční forma marketingové komunikace v porovnání s tradičním komunikačním mixem." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193631.

Full text

Abstract:

The objective of the diploma thesis is to find out the general utilization of Guerilla Marketing. It focuses particularly on attitudes of companies and customers dealing with this nontraditional form of marketing communication. Finally it compares these attitudes with utilization of traditional forms of Communication Mix. The theoretical part focuses on history of communication, communication process, traditional communication mix, guerilla marketing and their mutual comparison. It is followed by practical part, which focuses on knowledge of approaches and utilization of guerilla marketing in

APA, Harvard, Vancouver, ISO, and other styles

19

Pospíšilová, Julie. "Návrh doplnění/změn marketingové komunikace konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402089.

Full text

Abstract:

The master thesis is dealing to add/chase of the marketing communications of a selected company. This is a new opened cafe and fit studio OMNI in Medlánky. The theoretical part deal general terms of marketing communication and communication mix. In the analytical part introduces the company OMNI, analyze its marketing enviroment and its current communication mix. The reset is a proposal to improve the marketing communication in the area of service provision.

APA, Harvard, Vancouver, ISO, and other styles

20

Kreidly, Fikrie, Abdikadar Aden, and Adnan Tvrtkovic. "Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35476.

Full text

Abstract:

When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. Months of research lead to the conduction of a study, that is to test the perception of IMC in the Swedish market by sampling and sending questionnaires to Swedish marketers. Five Hypotheses were formed to test if each factor has a positive or negative relation

APA, Harvard, Vancouver, ISO, and other styles

21

Bäcklund, Erik, and Kagstedt Martin. "Reaching Generation Z : A qualitative study examining marketing communication channels for targeting Generation Z to establish brand awareness." Thesis, Linköpings universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158466.

Full text

Abstract:

Brand awareness and its establishment among consumers has been a central theme in previous research on marketing as it is proven to indirectly induce purchase. It is thus seen as crucial for marketers to establish brand awareness. However, a research gap is apparent in regard to creating brand awareness among Generation Z. More specifically, this study focuses on which communication channel that is best suited for establishing brand awareness for this generational cohort. Hence, the purpose of this study is to explicitly analyse the linkage between these variables and provide a guideline for c

APA, Harvard, Vancouver, ISO, and other styles

22

Laut, Jean-Louis. ""La communication joue la proximité" : relation dite de proximité : construction, expérimentation et conceptualisation." Paris 4, 1995. http://www.theses.fr/1995PA040256.

Full text

Abstract:

Cette recherche s'intéresse à la proximité dans le cadre de la communication commerciale. Elle démontre que les relations établies autour de valeurs communes construisent le sentiment de proximité et permettent d'identifier les composantes et la nature du rapprochement. L'analyse concerne : - le ressenti de proximité dans le cadre des relations en grande surface, - la nature du contrat relationnel entre les parties prenantes de la communication en télé-achat. "Le concept de proximité", en tant que donnée territoriale, se situe entre le discours et les actes. La recherche concerne donc trois ni

APA, Harvard, Vancouver, ISO, and other styles

23

Horáková, Vladimíra. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224399.

Full text

Abstract:

This diploma thesis focuses on creation of suitable communication strategy for the TOPNET Services s.r.o. company. First part of this thesis describes the theory related to this issue. The following analytical part at first introduces the targeted company. Secondly it analysis marketing mix and marketing environment, and evaluates marketing research. In conclusion this thesis presents proposed communication strategy, that should lead to more effective way of addressing customers of the company.

APA, Harvard, Vancouver, ISO, and other styles

24

Holík, Pavel. "Návrh komunikačního mixu v podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241428.

Full text

Abstract:

This theses deals with the communication mix for the shop and e-shop. It defines important forms and concepts of marketing mix focusing on marketing communication and contains detailed analysis of current conditions which is basis for selection of individual tools of communication mix. In progress there is concept of new communication mix which is compiled to improve adverse situation of business. New communication mix should attract new customers, improve sales and strengthen its market position.

APA, Harvard, Vancouver, ISO, and other styles

25

Baron, Michael. "Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/992.

Full text

Abstract:

It has taken advertisers many years to develop integrated advertising communication strategies that could incorporate many or all traditional marketing communication channels that developed separately, such as billboards, magazine advertising, television and radio. All of the marketing communication channels were usually integrated with one another in order to produce messages that were comprehensive as well as unified across all of these channels. However, the rapid development and growth of Internet communications resulted in the need to review traditional approaches towards advertising to a

APA, Harvard, Vancouver, ISO, and other styles

26

Elšík, Tomáš. "Návrh komunikační strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255785.

Full text

Abstract:

Diplomová práce je zaměřena na návrh komunikační strategie pro vybraný podnik. Cílem je analyzovat současný stav komunikačního mixu podniku a jeho vnějšího a vnitřního prostředí. Dále na základě provedených analýz navrhnout nová doporučení pro zlepšení komunikační strategie, která napomůžou ke zvýšení povědomí o firmě a přivedou nové zákazníky.

APA, Harvard, Vancouver, ISO, and other styles

27

Vomela, Radim. "Komunikační strategie pro firmu Bowling Blansko." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318290.

Full text

Abstract:

Here, the Master’s thesis entitled „Communication strategy for the firm Bowling Blansko“ deals with the marketing and especially the communication strategy. The objective of the thesis is to design a communication strategy model for the selected business organization. The first part of the thesis is about marketing keywords, communication and trends closely related to the discussed topic. In the second part, the focus is pointed at an analysis of the current condition of the firm. On the basis of individual analyses, arrangements are proposed potentionally leading to a more effective communica

APA, Harvard, Vancouver, ISO, and other styles

28

Zavadilová, Hana. "Návrh komunikačního mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225327.

Full text

Abstract:

This master thesis focuses on improving communication mix of selected businessman, Mgr. Ivo Zavadil, who operates in the sale of sports equipment. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be in the company applied

APA, Harvard, Vancouver, ISO, and other styles

29

Dang, Thi Viet Hoa. "La promotion de l'offre de formations sur les sites web des universités au Vietnam." Doctoral thesis, Universite Libre de Bruxelles, 2017. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/260474.

Full text

Abstract:

Depuis les années 1980, les politiques visant à commercialiser l’enseignement supérieur sont largement adoptées dans le monde (Mok 2000 ;Foskett 2010). Dans ce contexte, l'université adopte de plus en plus des pratiques entrepreneuriales en recherche et en enseignement. Le Vietnam, une République socialiste sous la direction du Parti communiste face à cette tendance a accepté la marchandisation de l'enseignement supérieur à cause de la chute de l'URSS. Suite à cette acceptation, les premières universités privées sont nées. La concurrence et la réduction des subventions de l'État provoquent le

APA, Harvard, Vancouver, ISO, and other styles

30

Rosecká, Petra. "Marketingová komunikace společnosti působící na realitním trhu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2020. http://www.nusl.cz/ntk/nusl-433245.

Full text

Abstract:

This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.

APA, Harvard, Vancouver, ISO, and other styles

31

Stupňánková, Tereza. "Marketingové aktivity společnosti působící na realitním trhu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-401085.

Full text

Abstract:

Master’s thesis focuses on the marketing activities of the company operating in the real estate market. The introductory part defines terms used in real estate and marketing environment. Following part consists of present state analysis, introduction of the subject and presentation of market analysis and marketing activities of the subject. Furthermore, problems stemming from conducted analysis are described and defined milestones are dealt with. These articles are followed by operation procedures description, interpretation of results stemming from marketing research which comprised topics co

APA, Harvard, Vancouver, ISO, and other styles

32

Kerr, Gayle. "Integration and performance : an empirical study of how IMC works." Thesis, Queensland University of Technology, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

33

Grandič, Tomáš. "Komunikační strategie firmy Racio, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223436.

Full text

Abstract:

The theme of my Master‘s Thesis called “Communicational Strategy of the company Racio” is the analysis of marketing communication in the company Racio. First part deals with the theoretical solution of process of marketing communication. In the second part I try to assess strengths, weaknesses, opportunities and threats of the company by the help of used analyses. In the last part of Master Thesis I try to propose new communication strategy that will be able to avoid some of weaknesses and threats for the company.

APA, Harvard, Vancouver, ISO, and other styles

34

Vášková, Kateřina. "Marketingová komunikace při zavedení nového titulu na knižní trh." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9093.

Full text

Abstract:

The objective of the Diploma thesis is monitoring of promotional activities of the publishing house Maxdorf, made in context of publication of the book "Slovník nespisovné češtiny". The work focuses on distribution of the book to the partner net of bookstores in the Czech Republic and on activities supporting of the sell. The results of promotion will be compared with costs spent on the promotion and also with revenue from sold prints. In the conclusion, possible occasions and threats that can affect sell and promotion of the "Slovník nespisovné češtiny" will be described.

APA, Harvard, Vancouver, ISO, and other styles

35

Malíček, Jakub. "Uplatnění marketingu v řízení firem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224778.

Full text

Abstract:

This thesis is concerned with finding the optimal proposal and the use of marketing principles to selected tradesman Honza Matyáš. Mr. Matyáš is engaged in custom manufacturing of products of blacksmithing. The main objective is to analyze the current state of trade, Mr Matyáš, identify key factors that influence its activity and subsequent design of such steps in the implementation of marketing activities, which positively affects awareness of the activities of Mr. Matyáš, will boost sales and promote its good name.

APA, Harvard, Vancouver, ISO, and other styles

36

Jordan, Rochelle Shivon. "Social Media Marketing Strategies Used by Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5883.

Full text

Abstract:

Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face i

APA, Harvard, Vancouver, ISO, and other styles

37

Holendová, Petra. "Návrh změn v marketingové komunikaci vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402085.

Full text

Abstract:

The thesis describes the marketing communication of a specific company. It contains the vital concepts from the marketing mix and its tools, which are then aimed at promoting the company. Futher section contains the analysis of current condition and own recommendations for improvements. The recommendations come from theoretical concepts together with the analysis of the company.

APA, Harvard, Vancouver, ISO, and other styles

38

Mrňousová, Zuzana. "Návrh komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234838.

Full text

Abstract:

The diploma thesis focuses on supposing of effective retail communication mix. Defines key concepts and forms of marketing mix, specializing on communication mix tools. It contains detail analysis of current situation, which is primary base for choosing particular tools of communication mix.

APA, Harvard, Vancouver, ISO, and other styles

39

Bednářová, Daniela. "Návrh komunikačního mixu vybrané události." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402052.

Full text

Abstract:

This master thesis deals with the proposal of the communication mix for the 10th year of the Truckshow event in Šeborov. The theoretical part includes theoretical knowledge from the field of marketing and explains the most important terms that are used in the analytical part. The analytical part focuses on the characteristics of the Truckshow event and describes a detailed analysis of the current state of the event. The analysis also includes marketing research and interpretation of results. The analysis information obtained will be the basis for the proposal of the communication mix.

APA, Harvard, Vancouver, ISO, and other styles

40

Stratilová, Tereza. "Marketingová komunikace vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442992.

Full text

Abstract:

The master’s thesis deals with marketing communication of the selected company. It is divided into three main parts. The first part is focused on theoretical basis and defines important terms related to the topic of the master’s thesis. The second part is focused on the analysis of the current situation of the selected company. The third part is focused on creation of additions/adjustment for company’s marketing communication, which are based on the findings from analytical part of the thesis.

APA, Harvard, Vancouver, ISO, and other styles

41

Švecová, Michaela. "Marketingové aktivity společnosti působící na realitním trhu." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-317085.

Full text

Abstract:

This diploma thesis is focused on the analysis of marketing activities in the company Century 21 All Inclusive which deals mostly with selling and renting real estates. The work includes the theoretical part where there are several terms concerning marketing and real estate market analysed, the second part involves the introduction of the company and the execution of the particular analyses and the third part introduces further suggestions for solutions which will lead to the improvement of the marketing communication of the company.

APA, Harvard, Vancouver, ISO, and other styles

42

Lafantová, Marie. "Komunikační aktivity vybrané obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74530.

Full text

Abstract:

This thesis deals with marketing communication. The theoretical part says how companies communicate in the Czech Republic and what is typical for theatres. Practical part is about communication campaign of a concrete company -- private theater company. It describes its campaign in light of time and used instruments and it evaluates it in the end.

APA, Harvard, Vancouver, ISO, and other styles

43

Bláhová, Zuzana. "Analýza produktového portfolia značky Vichy." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193232.

Full text

Abstract:

This thesis analyzes product mix and marketing mix of the brand Vichy in the Czech market of dermocosmetics. The thesis is based on the method of scientific description and analysis. The conclusions are the main output of this work. The first part is theoretical and serves as a base for a practical part. The theoretical part focuses on the most important aspects related to the marketing mix analysis and portfolio analysis. The brand Vichy, market, industry of dermocosmetics and target audience are introduced in the practical part. This part also deals with several analyses (SWOT, marketing mix

APA, Harvard, Vancouver, ISO, and other styles

44

Šedivá, Zuzana. "Influencer marketing jako nástroj marketingové komunikace na sociálních sítích." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442995.

Full text

Abstract:

This thesis deals with marketing communication. The first part of the work is focused on the theoretical and general concept of marketing, communication mix and marketing communication on social networks. In the second part of thesis is realized a survey in the field of influencer marketing and there are recommended suggestions for improving the activity of influencers towards followers, and especially suggestions inspiring companies that do not use this form of promotion on social networks.

APA, Harvard, Vancouver, ISO, and other styles

45

Thomas, Charles D. II. "Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981." Ohio University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819.

Full text

APA, Harvard, Vancouver, ISO, and other styles

46

Rodrigue, Martin. "L'approche internet pour la promotion d'un produit touristique le cas des Sentiers de l'Estrie inc." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ26610.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Skryjová, Kateřina. "Návrh úprav marketingové komunikace konkrétní společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319245.

Full text

Abstract:

This master s thesis was elaborated for the company ReproGenesis a.s. that works in the assisted reproduction industry. It analyses and evaluates its marketing communication and examines imperfections in this field. Based on the findings, the suggestions for propagation improvement are constructed.

APA, Harvard, Vancouver, ISO, and other styles

48

Ragvald, Charlotta. "KOMMUNIKATION I FÖRÄNDRING : en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106745.

Full text

Abstract:

<p>Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.</p><p>Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.</p

APA, Harvard, Vancouver, ISO, and other styles

49

Rolínová, Lenka. "Návrh komunikační strategie společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224003.

Full text

Abstract:

The main taim of this thesis called „Design of communication strategy of a company“ is a suggestion of communication strategy for the company Poex, a.s. The thesis is divided into three main parts. The first part of the thesis contains a description of theoretical resources and fundamental knowledge. The sekond part of the thesis is focused on analysis of the current situation in of the company and its significant environment. The third part is a design which is based on theoretical findings and processed analyses. In the final part are presented proposals for an effective communication strate

APA, Harvard, Vancouver, ISO, and other styles

50

Bartošová, Martina. "Marketingová komunikace společnosti v oblasti prodeje nábytku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223569.

Full text

Abstract:

Diploma thesis is focused on marketing communication of IKEA Czech Republic, Ltd., particularly on a subdivision in Brno. The theoretical part consists of theory of market-ing mix with focus on propagation and marketing-mix tools. Furthermore, the analysis of communication mix of IKEA Brno and the most significant competitor is conducted. Based on the findings from the analytical part, the suggestions for propagation im-provement are constructed.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!