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Journal articles on the topic 'Marketing commodity policy'

Author: Grafiati

Published: 28 May 2022

Last updated: 29 May 2022

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1

Natorina, Alona. "THE ADAPTIVE MANAGEMENT SYSTEM OF MARKETING COMMODITY POLICY*." Baltic Journal of Economic Studies 5, no. 1 (2019): 131. http://dx.doi.org/10.30525/2256-0742/2019-5-1-131-136.

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The purpose of the article is to substantiate theoretical and methodological fundamentals of the formation of adaptive system for managing the marketing commodity policy through the example of online retailers, as well as to analyse results of approbation of conceptual model of adaptive management system of marketing commodity policy in practical activities of Ukrainian online retailers in various market segments. Methodology. Within the research, activities of Ukrainian online retailers were considered and analysed depending on their sphere and specialisation. Methodological basis of the stud

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Mandych, Oleksandra, Inna Naumenko, and Iryna Romaniuk. "Formation of commodity distribution policy in integrated structures." Actual problems of innovative economy, no. 4 (June 27, 2019): 83–87. http://dx.doi.org/10.36887/2524-0455-2019-4-14.

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The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market

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Natorina, Alona. "Online retailers’ management system of marketing commodity policy." Economic Annals-ХХI 174, no. 11-12 (2018): 69–72. http://dx.doi.org/10.21003/ea.v174-11.

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Avramenko, A. I., and O. V. Kuchkova. "MAIN STRATEGIES FOR THE DEVELOPMENT OF MARKETING COMMODITY POLICY." Economic Herald of SHEI USUCT 8, no. 2 (2018): 104–9. http://dx.doi.org/10.32434/2415-3974-2018-8-2-104-109.

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H. Penkova, Oksana, Andrii O. Kharenko, Valentyna A. Lementovska, Diana M. Sokovnina, and Iryna Kyryliuk. "Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine." Problems and Perspectives in Management 16, no. 4 (2018): 13–29. http://dx.doi.org/10.21511/ppm.16(4).2018.02.

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Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers and consumers. To mitigate this negative effect, it is necessary to have a carefully designed marketing business strategy. The purpose of this article is to summarize the practice of using the main elements of the marketing complex, analyze the effective management of marketing activities of agricultural producers in Ukraine and determine the ma

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Oksentyuk, B., and O. Mishchuk. "Product marking as an important element of marketing commodity policy." Galic'kij ekonomičnij visnik 61, no. 6 (2019): 119–25. http://dx.doi.org/10.33108/galicianvisnyk_tntu2019.06.119.

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Penkova, O., A. Kharenko, and V. Lementovska. "Marketing commodity policy of milk-processing enterprises of Cherkassy region." BULLETIN OF KHARKIV NATION AGRARIAN UNIVERSITY NAMED AFTER V.V.DOKUCHAYEVA. SERIES "ECONOMIC SCIENCES", no. 1 (2020): 17–31. http://dx.doi.org/10.31359/2312-3427-2020-1-17.

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Ляпина and Innara Lyapina. "Using marketing research in assessment of efficiency of enterprise commodity policy." Central Russian Journal of Social Sciences 11, no. 4 (2016): 150–57. http://dx.doi.org/10.12737/21330.

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In modern conditions only those enterprises function effectively in markets that intensively use marketing as a technique to achieve success in the economic activity. Marketing in the overall and market research in particular play a significant role in the formation and management of marketable enterprise policy. It is this element of marketing activities that provide goods with such characteristics which form its competitiveness in the market and create the conditions for high-profit enterprise. Therefore, this article provides guidance on the method of research and assessment of management e

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Budnikevych, I. M., I. H. Cherdantseva, and I. A. Krupenna. "INNOVATIVE TOOLS OF MARKETING RESEARCH IN MARKETING COMMODITY AND COMMUNICATION POLICY OF TRADE ESTABLISHMENTS." Economics and Law, no. 2 (August 25, 2020): 66–76. http://dx.doi.org/10.15407/econlaw.2020.02.066.

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Holovchuk, Y., and L. Serednytska. "MARKETING COMMODITY POLICY SUCH AS IMPROVEMENT TOOL COMPETITIVENESS OF THE ENTERPRISE." Agrosvit, no. 1 (January 24, 2020): 61. http://dx.doi.org/10.32702/2306-6792.2020.1.61.

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Kirnosova, Maryna. "Authenticity of brands in the marketing commodity policy of the enterprise." VUZF Review 6, no. 3 (2021): 78–89. http://dx.doi.org/10.38188/2534-9228.21.3.09.

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The article analyzes the change in consumer priorities. The latest trends in the development of values of target audiences of enterprises are studied. The impact of the new generation Z's expectations on society and business is analyzed. The main differences between millennials and generation Z and past generations X and boomers in terms of purchasing behavior are revealed. The era of consumption, which was part of the lives of a significant number of consumers around the world, is gradually giving up. The paradigm of responsible consumption is being replaced. It is investigated that modern ta

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Eliseeva, L. G., and T. N. Ivanova. "More than half a century of service to commodity science." Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), no. 9 (September 1, 2020): 8–16. http://dx.doi.org/10.33920/igt-01-2009-01.

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This anniversary article is devoted to the journey through life and creative activity of the famous scientist and educator Prof. Nikolaeva M.A., PhD in Technical Sciences, who is the author of more than 20 textbooks and manuals in the field of commodity science, standardization, product marketing,and teaching methods, and the creator of such innovative areas in commodity science as identification and detection of goods falsification, commodity information, commodity policy, and assortment science.

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Rashchenko, A. "Environmental marketing as an optimal system of marketing and certification as a part of commodity policy." Agroecological journal, no. 1 (April 6, 2021): 189–95. http://dx.doi.org/10.33730/2077-4893.1.2021.227259.

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The article reveals some aspects of environmental marketing. The issue of choosing the optimal sales system and certification as part of enterprise policy is studied. It is established that products with excellent environmental characteristics, when organizing the system of its distribution often require specific conditions of storage of goods and compliance with certain rules in its sale. It was found that in order to choose the distribution channels of environmentally friendly products was optimal, it is necessary to follow a certain algorithm. Firstly, it is advisable to have a clearly defi

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Shajjlieva, M. M. "MARKETING ASPECTS OF THE FORMATION OF A COMMODITY POLICY OF SMALL BUSINESSES." Вестник Московского финансово-юридического университета, no. 3 (2021): 134–38. http://dx.doi.org/10.52210/2224669x_2021_3_134.

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Saptana, NFN, and Handewi Purwati Saliem. "Tinjauan Konseptual Makro-Mikro Pemasaran dan Implikasinya bagi Pembangunan Pertanian." Forum penelitian Agro Ekonomi 33, no. 2 (2016): 127. http://dx.doi.org/10.21082/fae.v33n2.2015.127-148.

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<p><strong>English</strong><br />Economists are interested in the marketing concept try to apply it in agricultural development. Marketing concept has several aspects, i.e. economy, business, and policy. Some people interpret marketing concept in terms of macro aspect (national level) and micro aspect (firm level). This paper proposes to examine marketing concept in term of macro and micro levels. Examining the marketing aspect at macro level will be useful to increase the marketing efficiency of agricultural commodity at regional or national level. It will also improve

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Jernigan, David H. "Implications of Structural Changes in the Global Alcohol Supply." Contemporary Drug Problems 27, no. 1 (2000): 163–87. http://dx.doi.org/10.1177/009145090002700107.

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Commodity chain analysis provides a means of diagramming and analyzing changes in the global supply of alcohol in a developing-country context over time and beginning to theorize about the implications of those changes for health and development. A new ideal type of commodity chain, the “marketing-driven” chain, is proposed to describe the emerging pattern of supply of globalized beer brands, and evidence is presented from Malaysia to illustrate how the commodity chain operates. What distinguishes marketing-driven commodity chains is their reliance on the downstream activities of marketing and

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KRFSNIAK, Olena, and Sergey AMONS. "CONCEPTUAL APPROACHES TO THE FORMATION OF THE MARKETING STRATEGY OF THE BEAUTY SUGAR COMPANY ENTERPRISES." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 9 (49) (September 25, 2019): 60–69. http://dx.doi.org/10.37128/2411-4413-2019-9-7.

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The conceptual bases of development and realization of marketing strategy of enterprises of beet sugar subcomplex are considered in the article; stages of strategy formation are characterized; the complex of economic and organizational problems of realization of strategic marketing approach in the market of agricultural products is revealed. It is established that the domestic sugar processing industry remains one of the strategically important directions of the agroindustrial complex and today it preserves the prospects of stabilization despite certain problematic aspects in the development o

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Riswandi, D. Iwan, and Wawan Oktariza. "Analisis Margin dan Efisiensi Pemasaran Ikan Bandeng dan Ikan Tongkol di DKI Jakarta (Analysis Marketing Margin and Efficiency of Milkfish and Mackarel Tuna Fish at DKI Jakarta)." Jurnal Sains Terapan 5, no. 1 (2015): 60–73. http://dx.doi.org/10.29244/jstsv.5.1.60-73.

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Ministry of Marine Affairs and Fisheries has continued to roll out policies for the empowerment of fisherman and fish farmers, especially the micro scale. In order to enhance the welfare and income of fish farmers and fisherman, the problems in marketing that need to be getting the attention that is associated marketing margin and efficiency of capture fisheries and aquaculture commodity. The purpose of this study is to analyze marketing margin and efficiency of milkfish and mackarel tuna coming into Jakarta market as well as provide marketing policy recommendations of fishery products. The re

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Riyadh, Muhammad Ilham. "ANALISIS SALURAN PEMASARAN KOMODITAS PANGAN (BERAS, JAGUNG, BAWANG, CABAI DAN DAGING SAPI) DI SUMATERA UTARA." Jurnal Ekonomi dan Kebijakan Publik 9, no. 2 (2019): 161–71. http://dx.doi.org/10.22212/jekp.v9i2.1075.

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AbstractLess availability food, and lame path distribution from producer to consumers . show that system production and system distribution some food disturbed because quality means and infrastructure transport many broken So the increase price at the level consumer far more big compared with increase price at the producer level . the objectives reviewed, 1) : For to know commodity supply channels food 2) For knowing efficient system commerce on channel system commerce . 3) For knowing Policy system commerce commodities food . the Research do at five district namely : district Simalungun , Kar

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Glavee-Geo, Richard, Umar Burki, and Arnt Buvik. "Building Trustworthy Relationships with Smallholder(Small-scale) Agro-commodity Suppliers: Insights from the Ghana Cocoa Industry." Journal of Macromarketing 40, no. 1 (2020): 110–27. http://dx.doi.org/10.1177/0276146719900370.

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The purpose of the study is to investigate which factors lead firms should consider in their quest to build trustworthy supply relationships with agro-commodity suppliers. We developed a model of opportunism-trust relationships, which we analyzed in the context of a smallholder agro-commodity supply market (SHACSM). The data source is a survey of 444 buyer-supplier relationships from the cocoa industry of Ghana. The analysis shows that relational satisfaction, cooperation and information exchange reduce perceptions of opportunism consistent with the literature. However, multigroup analysis sug

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Hendri, Muhammad, Rahmat Syahni, Nofialdi Nofialdi, and Ifdal Ifdal. "Factors Affecting the Marketing Efficiency of Gambier Commodity in Lima Puluh Kota Regency, West Sumatra, Indonesia." International Journal of Agricultural Sciences 4, no. 1 (2021): 8. http://dx.doi.org/10.25077/ijasc.4.1.8-17.2020.

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This research is motivated by the condition of Gambier marketing in Limapuluh Kota Regency, the Gambier center of West Sumatera and Indonesia, which is still experiencing problems and tends to be inefficient because of the high marketing margins, and the low share received by farmers. This study aims to analyze what factors influence the marketing efficiency of Gambier commodities in Lima Puluh Kota Regency. In this study, the researcher uses a Structural Equation Model (SEM) PLS method by taking 100 Gambier producers from Kapur IX sub-district and Pangkalan Koto Baru sub-district as research

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Oko-Isu, Anthony, Agnes Ugboego Chukwu, Grace Nyereugwu Ofoegbu, et al. "Coffee Output Reaction to Climate Change and Commodity Price Volatility: The Nigeria Experience." Sustainability 11, no. 13 (2019): 3503. http://dx.doi.org/10.3390/su11133503.

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Empirical evidence is lacking on the nexus between coffee commodity output, climate change, and commodity price volatility of Africa’s most populous country, Nigeria, and other developing countries. To fill this gap, this study analyzed the reaction of coffee output to climate change and commodity price volatility. We used secondary data from 1961 to 2015 from reliable sources for Nigeria. The study adopted generalized autoregressive conditional heteroscedasticity (GARCH), autoregressive conditional heteroscedasticity (ARCH), and fully modified ordinary least square (FMOLS) in analysis of coff

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Resigia, Elara, and Syahrial Syahrial. "Pengembangan Komoditas Unggulan Tanaman Pangan Propinsi Sumatera Barat." TATALOKA 22, no. 1 (2020): 41–49. http://dx.doi.org/10.14710/tataloka.22.1.41-49.

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The development of food crops commodities is one of the priorities of the National Medium-Term Development Plan (RPJMN) 2015-2019 of the Ministry of Agriculture of Indonesia in terms of guarantee of food availability. West Sumatra Province is one of the central areas of production of food crops commodities in Indonesia. The objectives of this research are 1) to analyze food crops of West Sumatera Province; 2) to analyze the availability and completeness of facilities for the development of superior commodities of food crops; and 3) to formulate the strategy of developing the superior commoditi

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Garasymliuk, Mariia, та Roman Kutnyy. "DIRECTIONS OF COMMODITY POLICY DEVELOPMENT OF LLC TA “TRAVELERS’ CLUB” ІN THE INTERNET". HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, № 6 (2021): 25–31. http://dx.doi.org/10.31891/2307-5740-2021-300-6-4.

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The article is devoted to the development of proposals for a specific tourism organization on strategic planning for the development of new tourism products on the Internet. The development of digital technologies opens new opportunities for the tourist enterprise, changing the traditional roles of providers and consumers of tourism services. The advent of digital platforms using on-line functionality has accelerated the speed of customer service operations, diversified the possibilities of travel offers and customer experience. At the same time, these changes have created new challenges in me

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Capitani, Daniel Henrique Dario, and Fabio Mattos. "Measurement of Commodity Price Risk: an overview of Brazilian agricultural markets." Revista de Economia e Sociologia Rural 55, no. 3 (2017): 515–32. http://dx.doi.org/10.1590/1234-56781806-94790550306.

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Abstract: This study explores different procedures to estimate price risk in commodity markets. Focusing on Brazilian agricultural markets, the paper proposes to assess both dispersion and downside risk measures using five different approaches (volatility, coefficient of variation, lower partial moments, value at risk and conditional value at risk). Results suggest that some commodities have large price variability but small downside risk, while other commodities show small price variability and large downside risk. Thus, there is no single answer to the question of which commodity exhibits mo

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Setiawan, Muhammad Ferri. "Commodification of Religious Tradition: Critical Study on Religious Tradition Tourism Haul at Pasar Kliwon Surakarta." QIJIS (Qudus International Journal of Islamic Studies) 5, no. 1 (2017): 61. http://dx.doi.org/10.21043/qijis.v5i1.1979.

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<p>The policy on tourism development program of Surakarta especially on the calendar of the event takes advantage from religious tradition as tourism commodity. The purpose of this study is to describe the religious tradition haul, the programs by the tourism department of Surakarta, and how commodification through a well implemented marketing communications process, messaging, and other media, as well as responses from the audience regarding the marketing of haul tradition in general toward creating a leading tourism object. Haul which is a tradition for commemorating the death of cleri

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Tanasiichuk, Alona, Liudmila Serednytska, and Nataliia Dobrovolska. "INFORMATION SUPPORT OF THE MARKETING RESEARCH SYSTEM OF THE MINERAL WATER MARKET." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (2021): 245–51. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-43.

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It has been demonstrated that in the conditions of overcoming the consequences of corona crisis an important issue is the organization of business processes, which, as of the time of the study, is carried out on a mixed form. It is substantiated that enterprises should assess their capabilities and be ready to make quick business decisions in the case of reintroduction of quarantine for enterprises. It is substantiated that the organization of marketing research of commodity markets and timely provision of managers of structural units with reliable information is important for the effective co

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Satria, Bambang Ari. "STUDY ON IMPLEMENTATION OF WAREHOUSE RECEIPT POLICY IN PEPPER COMMODITIES IN BANGKA BELITUNG ARCHIPELAGO PROVINCE." JIAP (Jurnal Ilmu Administrasi Publik) 8, no. 2 (2020): 333. http://dx.doi.org/10.31764/jiap.v8i2.2705.

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Bangka Belitung is the largest national pepper producing area with the trademark Muntok White Pepper. In line with that, the Provincial Government of the Bangka Belitung Archipelagohas formulated the first strategic policy in Indonesia towards the warehouse receipt system on pepper commodities. The policy arose in an effort to improve the welfare of pepper farmers. This study aims to determine the implementation of the warehouse receipt system policy on pepper commodity in Bangka Belitung and the factors that influence it.This study uses qualitative research methods. This study focuses on disc

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Pudjihastuti, Herena. "Penggunaan Metode Respondent Driven Sampling (Rds) dalam Survey Pemasaran Beras di Provinsi Kepulauan Riau." ComTech: Computer, Mathematics and Engineering Applications 5, no. 1 (2014): 301. http://dx.doi.org/10.21512/comtech.v5i1.2625.

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As a Free Trade Zone (FTZ), the province of Riau Islands has a different pattern of strategic commodity (such as rice) marketing comparing to other regions in Indonesia. To anticipate and control the negative effects of the implementation of FTZ policy, It is necessary to study about rice marketing trade system in the Riau Islands region. The study was conducted to identify patterns of supply and marketing of food (rice) and analyze the marketing margin and marketing efficiency as well as the factors that influence it. The study was conducted through desk study and field surveys. Secondary dat

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Imershein, Allen W., and Carroll L. Estes. "From Health Services to Medical Markets: The Commodity Transformation of Medical Production and the Nonprofit Sector." International Journal of Health Services 26, no. 2 (1996): 221–38. http://dx.doi.org/10.2190/v8xp-02t5-e44c-bhwg.

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In recent years the language and logic of medical care have moved from providing medical services to marketing product lines. Analysis in this article examines this task transformation and its implications for transformation of the nonprofit sector and of the state. The authors argue that these transformations are essential explanatory elements to account for the origins of medical services in the nonprofit sector, the early exclusion of capitalist organizations from hospital care, and the changes that fostered corporate entry. To wit, medical care tasks have undergone a two-stage transformati

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Lin, Zeyu, and Shuai Li. "Prediction of Enterprise Economic Activity Behavior Based on Neural Network and ARIMA Hybrid Model." Mobile Information Systems 2021 (November 15, 2021): 1–12. http://dx.doi.org/10.1155/2021/4571840.

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Enterprise economy refers to the comprehensive situation reflected in the gross product, production scale, total production and efficiency, technological content, marketing means, and so on; under certain social conditions, enterprises use resources obtained by law to engage in economic activities. Under the guidance of consciousness or culture, enterprises use “legally obtained resources” to promote economic development. Enterprise economy is affected by manpower, capital, management, operation, policy, and other aspects. In the context of the rapid development of big data in the current era,

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Kozár, László, and Lóránt Fodor. "Price Risk Management by Futures Markets and Public Warehousing." Acta Agraria Debreceniensis, no. 24 (October 11, 2006): 58–65. http://dx.doi.org/10.34101/actaagrar/24/3226.

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The principal achievement of this paper is the combinative use of two market institutions: public warehousing and commodity exchange and how their joint application is beneficial for the players on the grain market. Based on a theoretical foundation, a calculation model was developed in order to assist short and long-term marketing decisions. It allows all the three participants of the market: producers, consumers and traders, to use this model in order to establish their own business strategy. The model can be used to analyse factors influencing the establishment of price; therefore, it can b

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Tanasiichuk, Alona, Olha Hromova, Oksana Yaremenko, Svitlana Kovalchuk, and Svitlana Sirenko. "Analysis of Methodological Approaches Towards Assessing Conditions of International Commodity Markets Convergence." European Journal of Sustainable Development 10, no. 3 (2021): 214. http://dx.doi.org/10.14207/ejsd.2021.v10n3p214.

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To analyze different methodological approaches to determining the marketing attractiveness of international markets and their convergence assessing. Develop an indicators system for assessing the convergence of international markets to determine their marketing attractiveness for domestic agricultural enterprises. The international markets have been rated on the basis of summing the ranks of indicators of attractiveness method of their business environment for Ukrainian farmers by the product group «1008 Buckwheat, millet and other cereals» in order to identify more favorable conditions for do

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Manteaw, Seth Awuku, Jonathan Nicholas Anaglo, Seth Dankyi Boateng, and Benjamin Yao Folitse. "How the policy environment influences value chain linkages: a comparative study of cocoa and pineapple in Ghana." Pelita Perkebunan (a Coffee and Cocoa Research Journal) 34, no. 1 (2018): 66. http://dx.doi.org/10.22302/iccri.jur.pelitaperkebunan.v34i1.288.

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This paper takes its point of departure from the school of thought that linkages in agricultural commodity value chains may hold the key to making actors in the chain innovative. Ghana's agricultural export sector is characterized by two main types of export: traditional and non-traditional. The traditional agricultural export sector is driven largely by the cocoa industry, while the pineapple industry represents one of the leading commodity industries in the non-traditional export sector. Using a multiple case study methodology, the paper seeks to examine how the policy environment could stre

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Ke, Yangmin, Chongguang Li, Andrew M. McKenzie, and Ping Liu. "Risk Transmission between Chinese and U.S. Agricultural Commodity Futures Markets—A CoVaR Approach." Sustainability 11, no. 1 (2019): 239. http://dx.doi.org/10.3390/su11010239.

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Commodity futures markets play an important role, through risk management and price discovery, in helping firms make sustainable production and marketing decisions. An important related issue is how pricing signals between futures exchanges impact traders’ risk. We address this issue by shedding light on risk transmission between the most mature (U.S.) and the fastest growing (Chinese) commodity futures markets. Gaining greater insight of risk transmission between these key markets is vitally important to firms engaged in the efficient and sustainable trade of commodities needed to feed the wo

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Pollock, Anne. "Pharmaceutical Meaning-Making beyond Marketing: Racialized Subjects of Generic Thiazide." Journal of Law, Medicine & Ethics 36, no. 3 (2008): 530–36. http://dx.doi.org/10.1111/j.1748-720x.2008.301.x.

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If we want to understand the allure of pharmaceuticals, we need to look beyond both medical efficacy and profit motives. The success (or failure) of a drug depends not only on these, but also on how it mobilizes prior conceptions of identity. The extent to which a drug is taken — or talked about — is related to commodity properties that exceed the physiological and the economic. In implicit contrast to the discussions of BiDil elsewhere in this collection, I explore how the links between race and pharmaceuticals can be both unstable and generative even when the drug in question is old and gene

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Ginanjar, Yayat, Apiatno Apiatno, and Helles Amanda. "KINERJA RANTAI PASOKAN KOPI ARABIKA JAVA PREANGER DI KABUPATEN SUMEDANG JAWA BARAT." E-Jurnal Manajemen Universitas Udayana 9, no. 11 (2020): 3511. http://dx.doi.org/10.24843/ejmunud.2020.v09.i11.p05.

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Sumedang District has featured in many commodities from agricultural sector, but in the agricultural sector there are still many problems, especially coffee. The problem of slow development of the agricultural sector can be seen from the main problems faced by farmers, that in the limitations of managed agricultural land and the status of farmers mostly only farmworkers.Taking into account the problems in the commodity, in improving the competitiveness of a business requires information from the flow of products. Descriptive qualitative methods are selected by researchers, this is to describe

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Larina, Y. S. "MARKETING STRATEGIES IN INTERNATIONAL BUSINESS: ROLE, CONDITIONS AND METHODS OF CHOICE." Economic innovations 19, no. 2(64) (2017): 183–89. http://dx.doi.org/10.31520/ei.2017.19.2(64).183-189.

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The objective necessity of business strategy development in international business is proved. We define the strategy as a generalized model of marketing actions, which includes a thorough study of the needs and requirements of consumers, segmentation, choice of target markets, identification of competitive advantages, differentiation, positioning, and clear identification of elements of marketing mix. The hierarchy of marketing strategies of the enterprise in the international business is defined. We proved that in the process of forming the marketing strategy of the agroindustrial complex in

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Maryadi, Maryadi, Atang Sutandi, and Ivanovich Agusta. "ANALISIS USAHA TANI LADA DAN ARAHAN PENGEMBANGANNYA DI KABUPATEN BANGKA TENGAH." TATALOKA 18, no. 2 (2016): 76. http://dx.doi.org/10.14710/tataloka.18.2.76-84.

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<div><p class="AbstractEnglish">Indonesia is the producer of pepper number two in the world after Vietnam. Pepper is one of the leading commodity that has a major role as source of foreign exchange, the source of farmer’s income, and job creation. The high demand on the international market is an opportunity for the development of pepper pepper. In Indonesia, Bangka Belitung Province is a major producer of white pepper which one is the producing regions of District of Bangka Tengah. The development effort pepper plants must be based on land suitability evaluation for optimal produc

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Sow, Toluwase, and Mo Sedowo. "Marketing Margins for Imported and Local Rice in Akure, Ondo State, Nigeria." JOURNAL OF ADVANCES IN AGRICULTURE 8 (March 23, 2018): 1256–67. http://dx.doi.org/10.24297/jaa.v8i1.7163.

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The study was carried out in Akure, Ondo State. Multi stage and sampling technique procedure was used which involved purposive and random sampling methods in selecting the respondents with the aid of well-structured questionnaire with interview schedule. Descriptive statistical analysis, budgetary techniques, marketing margin analysis as well as Gini-coefficient and Herfindahl Hirshman Index was used for the analysis of variables. The result reviewed that more of the imported brands of rice in all the four market sampled than the local rice, with local rice margin as percentage of total market

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Hotak, Shafiq Rahman. "Ways to Improve the Organizational and Economic Framework for the Use of Marketing in Agriculture in the Context of Modernization of the Economy." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (2021): 3051–58. http://dx.doi.org/10.22214/ijraset.2021.35520.

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After 20 years of neglect by international patrons, agriculture is now again in the headlines because high food prices are increasing food anxiety and poverty. In the coming years, it will be important to increase food productivity and production in developing countries, expressly in Sub-Saharan Africa and South Asian countries like Afghanistan with smallholders. This, however, wants ﬁnding viable solutions to a number of complex procedural, institutional, and policy issues, including land markets, research on seeds and inputs, agricultural extension, credit, rural organization, connection to

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Setiawan, Avi Budi, and Ririn Nur Fadillah. "The Value Chain Analysis and Strategies for the Development of Ginger Farming in Semarang Regency." Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan 22, no. 2 (2021): 200–217. http://dx.doi.org/10.23917/jep.v22i2.9452.

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Ginger is a biopharmaceutical commodity which has a high economic value. However, a long ginger trading system makes the position of farmers as the producer have low bargaining power. The purpose of this research was to analyze the value chain and develop strategies for increasing ginger commodities in Semarang Regency. The method used in this research was quantitative descriptive using primary data with the number of respondents as many as 98 ginger farmers, 2 collectors, 2 wholesalers, 2 retailers and 6 key persons. The variables in this research included value chains, marketing margins, cul

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Tanasiichuk, Alona, Svitlana Kovalchuk, Galyna Otlyvanska, Zinaida Andrushkevych, and Kateryna Sokoliuk. "Influence of Structural Processes in the Economy of Ukraine on Marketing and Logistical Processes of Domestic Enterprises." European Journal of Sustainable Development 10, no. 2 (2021): 187. http://dx.doi.org/10.14207/ejsd.2021.v10n2p187.

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The article covers the study of structural processes in the economy of Ukraine, transformations in the agribusiness in accordance with current trends in the development of the market of agricultural products, which have a significant impact on marketing and logistical processes of domestic enterprises and shape the need of agricultural enterprises to expand trade relations with foreign countries. The article explores the structural processes in the economy of Ukraine over the period 2017-2019, transformations in the agricultural business in accordance with current trends in the development of

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Tiwari, R. S., and N. K. Bhushri. "World Trade Patterns: an Empirical Study of Revealed Comparative Advantage Approach." India Quarterly: A Journal of International Affairs 43, no. 2 (1987): 138–61. http://dx.doi.org/10.1177/097492848704300204.

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The theory of international trade emphasises that trade of an economy is determined by the factors arising from internal supply and external demand. The factors on the internal supply front constitute the elements like, cost of production, behaviour of internal demand, tariff, taxes, subsidies and overall considerations of comparative cost advantages. Factors on the external demand side include such variables as the price, quality, marketing of the products, trade and production policies of the buyer countries and the mutual trade agreements and relations between and/or among the supplier and

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Karintseva, Oleksandra. "Review on monograph: “Macroeconomic Stability Of The National Economy”." SocioEconomic Challenges 4, no. 2 (2020): 106–7. http://dx.doi.org/10.21272/sec.4(2).106-107.2020.

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The monograph is devoted to topical issues of developing the concept of integration of management and marketing policy for the development of green investment in enterprises. Numerous modern and traditional methods were used in the research, namely: Google Trends tools, Ward agglomeration hierarchical clustering, principal components method, correlation analysis; modified least-squares methods FMOLS and DOLS; content analysis and Fishburne’s method; model PLS-PM. The conclusions and hypotheses were confirmed by empirical conclusions using Stata 12 / SE and EViews10. The monograph assesses the

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Yu, Yu, and Sachin Gupta. "Pioneering advantage in generic drug competition." International Journal of Pharmaceutical and Healthcare Marketing 8, no. 2 (2014): 126–50. http://dx.doi.org/10.1108/ijphm-11-2013-0063.

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Purpose – The purpose of this paper is to take a close look at competition among the generic entrants during the first three years after patent expiration and examine whether there is a first mover advantage. Pharmaceutical markets experience the entry of numerous generic firms upon expiration of the brand firm’s patent. Design/methodology/approach – A random effect nested logit model of competition that allows for competition between the brand drug and generics, and among multiple generic drugs is specified. The model accommodates the effects of prices, detailing, sampling, journal advertisin

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Shoffiyati, Peni, Melinda Noer, Rahmat Syahni Z, and Asrinaldi . "A Review Indonesian Policy on Agricultural Industrial Commodities." International Journal of Engineering & Technology 7, no. 4.9 (2018): 226. http://dx.doi.org/10.14419/ijet.v7i4.9.21085.

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Agricultural development is defined as an integral part of economic and society development as a whole which is implemented in a planned manner. The role of the Government is as a stimulator and facilitator, so that the economic activities of farmers can be optimized albeit the many problems faced. The purpose of this study is to see how the form of agricultural development policy and its implementation on agricultural industry commodities as well as to understand the problems to improve the policies and overcome the existing problems. The method used in this study is the systematic literature

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Yami, Mesay, Ferdi Meyer, and Rashid Hassan. "Should traders be blamed for soaring food prices in Ethiopia? Evidence from wholesale maize markets." International Food and Agribusiness Management Review 23, no. 1 (2020): 19–33. http://dx.doi.org/10.22434/ifamr2019.0140.

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The prevalence of imperfect price transmission in the agricultural food markets continues to be an important policy concern for most countries in Africa. Motivated by the coexistence of soaring food prices and high domestic food production, this article investigates the performance of wholesale white maize markets in Ethiopia during the post-agricultural market liberalization period. The presence of price manipulation in the grain market structure has important welfare implications as it impedes the full transmission of price reductions and increases among marketing intermediaries. Results ind

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Richardson, James W., Steven L. Klose, and Allan W. Gray. "An Applied Procedure for Estimating and Simulating Multivariate Empirical (MVE) Probability Distributions In Farm-Level Risk Assessment and Policy Analysis." Journal of Agricultural and Applied Economics 32, no. 2 (2000): 299–315. http://dx.doi.org/10.1017/s107407080002037x.

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Simulation as an analytical tool continues to gain popularity in industry, government, and academics. For agricultural economists, the popularity is driven by an increased interest in risk management tools and decision aids on the part of farmers, agribusinesses, and policy makers. Much of the recent interest in risk analysis in agriculture comes from changes in the farm program that ushered in an era of increased uncertainty. With increased planting flexibility and an abundance of insurance and marketing alternatives farmers face the daunting task of sorting out many options in managing the i

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Rosilawati, Yeni, Chi-Ying Chen, Adhianty Nurjanah, Dianita Sugiyo, and Shuhui Sophy Cheng. "Social Marketing Campaign in Tobacco Control (A Comparative Analysis of Indonesia and Taiwan)." Open Access Macedonian Journal of Medical Sciences 9, T4 (2021): 146–50. http://dx.doi.org/10.3889/oamjms.2021.5864.

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BACKGROUND: Concern about the introduction of young adult smoking is increasing, perhaps because young adults have become a major tobacco marketing target. To solve this issue, both Bali and Taiwan have imposed local regulations on smoke-free areas. Concern about the legalization of young adult smoking is increasing, possibly because young adults have become a major marketing target for tobacco. Both Bali and Taiwan have placed local restrictions on smoke-free areas to solve this issue. AIM: This study will analyze the social marketing strategies used to impact young adults in Indonesia and Ta

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