Relevant bibliographies by topics / Marketing communication complex

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing communication complex'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing communication complex"

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Остапчук and Aleksey Ostapchuk. "Internet marketing complex to promote tourism business." Economics 4, no. 5 (2016): 63–68. http://dx.doi.org/10.12737/20838.

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The article considers Internet marketing complex for promotion of travel business.
 The article gives a review of instruments of marketing communication in Internet
 network for touristic enterprises. The author describes the most common ways
 for users to interact with the network. The main devices through which users log
 on to the Internet are considered. The data on the percentage of use mobile
 devices and personal computers in Russia and European countries are given.
 The article summarizes the complex of instruments marketing communication
 on the Inte
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Gavrilechko, Y. V. "Marketing communications complex of subjects of public administration." Public administration aspects 6, no. 11-12 (2019): 5–12. http://dx.doi.org/10.15421/151868.

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The article defines the essence and features of the system of marketing communications (SMC) of the subjects of public administration. It is proposed to introduce this concept as a complex of interpersonal dialogue communications in small groups, public, organizational and mass communications, which is an element of the system of public administration and provides communication of subjects of management with their target audiences.The author justifies the classification of marketing communications in public administration. Among the main classification criteria of distribution are the followin
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Kovalchuk, S., and I. Hmarska. "Complex Marketing Communication in the Supply Chain." Advanced Science Journal 2014, no. 11 (2014): 73–76. http://dx.doi.org/10.15550/asj.2014.11.073.

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Баран, Р.Я. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ ТУРИСТИЧНИХ ПІДПРИЄМСТВ В УМОВАХ ПОСИЛЕННЯ ЦИФРОВІЗАЦІЇ ЕКОНОМІЧНИХ ПРОЦЕСІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 28 (26 березня 2021): 56–61. https://doi.org/10.5281/zenodo.5075401.

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This article aims to research and determine the features of the process of marketing communication of tourism enterprises in the growing role of digital communications. It is summarized the conceptual approaches to the formation of the main components of the marketing communication complex. The author's theoretical approach to the formulation of the concepts of "marketing communications" and "marketing communication policy" is proposed, which considers the aspect of digitalization of economic activity of tourist enterprises. It is defined that marketing communication po
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Bogdan, Nataliia M., Illia M. Pysarevskyi, Olga M. Ivanova, and Mariia M. Pokolodna. "Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business." Business Inform 6, no. 533 (2022): 137–42. http://dx.doi.org/10.32983/2222-4459-2022-6-137-142.

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The article examines the marketing communications used by enterprises of the travel industry. The purpose of the article is to study the latest marketing communications and develop directions for their application in the enterprises of the tourism and hotel business. The necessity of formation and implementation of marketing communication policy that meets the specifics and goals of the enterprise in order to achieve a high level of competitiveness and desired result of activity is substantiated. The features and structure of the complex of marketing communications of tourism industry enterpri
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KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.

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Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business devel
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Polkovnychenko, Svitlana, та Anastasia Shkulepina. "МАРКЕТИНГОВЕ ЗАБЕЗПЕЧЕННЯ СФЕРИ МЕДИЧНИХ ПОСЛУГ". PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT, № 4(20) (2019): 176–86. http://dx.doi.org/10.25140/2411-5215-2019-4(20)-176-186.

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The article discloses the main stages of marketing activity in the sphere of medical services, among which the important role is played by market analysis (microenvironment and macroenvironment), market segmentation, development of marketing mix, etc. The role of marketing communications, through which medical institutions bring to the consumer benefits from using the offered service, is studied. The basic tools of the marketing communications complex are highlighted. Online and offline communication channels of the medical institutions are studied. The process of planning the communications c
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TerentevA, Nataliya, and Ye PAVELCHUK. "INTEGRATED MARKETING COMMUNICATIONS AS A FACTOR OF EFFECTIVE ENTERPRISE DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (2021): 249–53. http://dx.doi.org/10.31891/2307-5740-2021-300-6-39.

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In today’s competitive environment, companies must constantly interact with existing and potential customers. At the same time, the basic tools of marketing communications are no longer effective enough. An integrated approach to the formation of a complex of marketing communications is thus able to help companies strategically build communication with consumers. Multilateral study of the concept of integrated marketing communications and its differences from the complex of marketing communications is the basis for determining its role in the formation of communications between businesses and
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Martsynovskyi, Volodymyr. "RESEARCH ON THE EFFECTIVENESS OF USING SAAS AND OTHER ARTIFICIAL INTELLIGENCE BASED TOOLS IN THE COMPLEX OF INTEGRATED MARKETING COMMUNICATIONS FOR ICT ENTERPRISES." Economies' Horizons, no. 4(29) (December 18, 2024): 190–204. https://doi.org/10.31499/2616-5236.4(29).2024.317198.

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The subject of research is artificial intelligence (AI) tools that can be used for the purposes of the complex of integrated marketing communications (CIMC) at information and communication technology enterprises (ICT-enterprises). The purpose of research is to confirm the hypothesis of the priority role of AI tools for the effectiveness of the integrated marketing communications complex in the activities of information, communication and technology enterprises in 2024. The study also aimed to improve the previously developed classification of AI tools by functional categories, identify the mo
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McAlindon, Kathryn, Jennifer Watling Neal, Zachary P. Neal, Kristen J. Mills, and Jennifer Lawlor. "The BOND Framework: A Practical Application of Visual Communication Design and Marketing to Advance Evaluation Reporting." American Journal of Evaluation 40, no. 2 (2018): 291–305. http://dx.doi.org/10.1177/1098214018771219.

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Despite growing interest in data visualization and graphically aided reporting, the evaluation literature could benefit from additional guidance on systematically integrating visual communication design and marketing into comprehensive communication strategies to improve data dissemination. This article describes the role of targeted communication strategies—based on visual communications, design, and marketing theory—in producing more effective reports. In evaluation practice, well-synthesized and translated reports often require the integration of data from multiple sources, methods, and/or
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Dissertations / Theses on the topic "Marketing communication complex"

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O’Sullivan, Alan. "Commercializing complex products : conflict, cooperation, and communication across multiple boundaries." Thesis, McGill University, 2000. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=121007.

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This study examines the impact of technological complexity on the commercialization objectives of cost, time to market, and rate of new product introductions in the jet aircraft industry. It shows how technological complexity interacts with other dimensions of the technology, namely maturity and a high need for reliability, to generate distinctive product-development challenges. The study also shows how one firm - the lead firm - has overcome the challenges posed by these three technological characteristics through managing a decentralized design-build network composed of suppliers who have si
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Тютюкіна, Ю. В. "Удосконалення управління транспортно-експедиторською діяльністю підприємства ТОВ «ZLATA TRADE»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Tiutiukina.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретико-методичні аспекти формування транспортно-експедиторської діяльності. В ході дослідження були охоплені сутність транспортно-експедиторської діяльності, правове регулювання і документальне оформлення доставки вантажів. Проаналізовано діяльність ТОВ «ЗЛАТА ТРЕЙД»: фінансовий аналіз підприємства, оцінка конкурентоспроможності, SWOT-аналіз та STEP- аналіз. Проведено діагностування виконання транспортно-експедиторської діяльності підприємства. В результаті прове
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Хохлова, Є. Д. "Аналіз та удосконалення ефективності рекламної діяльності страхової компанії «Уніка»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Khokhlova.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти аналізу та удосконалення ефективності рекламної діяльності підприємств, надано послідовність рекомендацій для оптимізації роботи компанії Проаналізовано Фінансово-економічну діяльність страхової компанії «Уніка», досліджено маркетингову середу підприємства, його товарну, цінову та збутову політику. Запропоновано наступні поради, щодо удосконалення рекламної діяльності СК «Уніка»: залучення іноземного капіталу, підвищення кваліфікації кадрів шляхом відкр
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Шульга, С. В. "Удосконалення маркетингової комунікативної політики підприємства на прикладі «ШКОЛИ КЕВІН»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Shulha.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти маркетингової діяльності підприємства, комплекс маркетингової політики комунікацій зокрема. В ході дослідження були охоплені основні напрями маркетингових комунікацій, що можуть застосовуватися на сучасних підприємствах, розглянуті методичні підходи до оцінки ефективності різних заходів комунікативної політики, а також проаналізовано специфіку організації маркетингових комунікацій у сфері освіти. Проаналізовано маркетингову діяльність «Школи Кевін»: комп
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Юдіна, Д. О. "Удосконалення маркетингової комунікативної політики туристичної фірми «Ганеж»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12672.

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У роботі розглядаються теоретичні аспекти: сутність, принципи та інструменти маркетингової комунікативної політики підприємства, способи організації та управління маркетинговою комунікативною політикою підприємства, значення комунікацій для підприємства в ринкових умовах, особливості комунікаційної політики в туристичному бізнесі. Проаналізовано основні показники діяльності туристичної фірми «Ганеж» за останні роки, основних складових комплексу маркетингу підприємства «Ганеж», досліджено особливості маркетингової комунікативної політики підприємства. Запропоновано рекомендації щодо удосконал
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Бубняк, Тетяна Володимирівна, та Tetiana Bybnyak. "Планування маркетингу в організації, на прикладі ТОВ “АВЕРС”". Bachelor's thesis, ТНТУ імені Івана Пулюя, 2021. http://elartu.tntu.edu.ua/handle/lib/35505.

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Розроблені пропозиції по реалізації планування маркетингу ТОВ “АВЕРС”, обґрунтовано заходи щодо покращення рекламної кампанії товариства та застосування проєктних рішень в контексті параметрів медіа-планування фірми.<br>Предмет дослідження - теоретико-прикладні контексти розроблення плану маркетингу ТОВ “АВЕРС”. Об'єкт дослідження – ТОВ “АВЕРС”. Метою роботи є обґрунтування теоретико-прикладних досліджень формування плану маркетингу на фірмі.<br>The subject of investigation is theoretical and applied contexts of development of the marketing plan of Open Joint-Stock Company “AVERS”. The obj
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Тимохіна, Яна Олександрівна, Яна Александровна Тимохина та Yana Oleksandrivna Tymokhina. "Управління комплексом маркетингових комунікацій промислового підприємства". Thesis, СумДУ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/41863.

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Дисертація присвячена вдосконаленню управління маркетинговими комунікаціями промислового підприємства. У дисертаційній роботі запропоновано та обґрунтовано науково-методичний підхід до формування комплексу просування промислового підприємства. Запропоновано визначення поняття «синтезовані маркетингові комунікації» та класифікацію інструментів маркетингових комунікацій. Розвинено методичний підхід до планування маркетингової комунікаційної діяльності промислових підприємств за рівнями управління з використанням синтезованого інструментарію просування. Сформовано та обґрунтовано теоретико-методи
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Ядчишин, Павло Андрійович, та Pavlo Yadchyshyn. "Формування маркетингової конкурентної стратегії (на прикладі підприємства пивоварної галузі)". Master's thesis, ТНТУ ім. І Пулюя, 2020. http://elartu.tntu.edu.ua/handle/lib/33429.

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Метою кваліфікаційної роботи є здійснення економічної оцінки рівня конкурентоспроможності ТОВ «Микулинецький Бровар» та розробка комплексної системи управління конкурентоздатністю пивзаводу з використанням маркетингових інструментів. Виходячи із мети, у роботі вирішено такі завдання: – розглянуто теоретичні основи формування конкурентних переваг; – зроблено класифікацію конкурентних переваг виробничого підприємства; – розглянуто особливості проведення маркетингових досліджень конкурентоспроможності підприємства; – дано оцінку рівня конкурентоспроможності досліджуваного підприємства – зді
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Гайдукович, Д. С., Д. С. Гайдукович та D. Gaidukovich. "Формування комплексу маркетингу банку в умовах конкуренції". Diss., Одеський національний економічний університет, 2012. http://dspace.oneu.edu.ua/jspui/handle/123456789/3842.

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Дисертацію присвячено дослідженню процесів формування комплексу маркетингу сучасного банку в умовах конкуренції. У роботі розширено теоретико-методологічні та організаційні основи розуміння сутності й ефективності використання складових комплексу маркетингу банку. Визначено етапи розвитку банківського маркетингу в Україні за ознакою використання вітчизняними банками елементів комплексу маркетингу. Проаналізовано процеси конкуренції та концентрації на банківському ринку України. Проведено маркетинговий аналіз особливостей ринку банківських продуктів та послуг Одеського регіону. За результатами
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Дегтяренко, Д. Ю. "Планування комплексу маркетингових комунікацій (на матеріалах ТОВ "Автомобільна компанія "Сівер-Авто")". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25179.

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Дегтяренко, Д. Ю. Планування комплексу маркетингових комунікацій (на матеріалах ТОВ "Автомобільна компанія "Сівер-Авто") : випускна кваліфікаційна робота : 075 "Маркетинг" / Д. Ю. Дегтяренко ; керівник роботи Т. А. Рябова ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 82 с.<br>Кваліфікаційна робота присвячена обґрунтуванню розробки маркетингових комунікацій автомобільного дилера. Перший розділ роботи містить характеристику комплексу маркетингових комунікацій, особливості управління інструментами маркетингових комунікацій. Другий розділ міст
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Books on the topic "Marketing communication complex"

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Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.
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Conversations That Win The Complex Sale Using Power Messaging To Create More Opportunities Differentiate Your Solutions And Close More Deals. McGraw-Hill, 2011.

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Innovation Networks Understanding Complex Systems. Springer, 2009.

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Dalelio, Corinne M. Interactive Media and Society. The Rowman & Littlefield Publishing Group, 2022. https://doi.org/10.5040/9781666995183.

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A 2023 Choice Reviews Outstanding Academic Title In this book, Corinne M. Dalelio analyzes how the rise of interactive media over the last few decades has had enormous impacts on every aspect of American society—the ways in which we organize, produce, consume, engage, entertain, and inform. Yet the vestiges of the one-way, broadcast model of the media industries continue to be primary, prominent, and persuasive in our culture, Dalelio argues. This book offers clarity and insight into the current media landscape by first outlining what it is that makes interactive media distinct from that which
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Rao. Globalization and Its Managerial Implications. Praeger, 2000. http://dx.doi.org/10.5040/9798400657962.

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Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will
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Verzunova, L. V. REPORTS OF THE TSHA ISSUE 293 (PART I). Publishing house of the Russian state agrarian University UN-TA im. K. A. Timiryazeva, 2021. http://dx.doi.org/10.26897/978-5-9675-1834-8-2021-824.

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The collection includes articles based on the reports of scientists of the K. A. Timiryazev RGAU-MSHA, other universities and research institutions at the International Scientific Conference dedicated to the 155th anniversary of the K. A. Timiryazev RGAU-MSHA, which was held on December 2-4, 2020. The collection of materials presents: on topical issues of the world economy and foreign economic activity of management in the agro-industrial complex, mathematics and applications, applied information technologies in agricultural economics and education, on the implementation of national projects a
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See, Eric S., Christopher M. Bellas, and Sarah A. See, eds. Guns 360. The Rowman & Littlefield Publishing Group, 2022. https://doi.org/10.5040/9798881814854.

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Guns 360 takes a comprehensive and common-sense approach to some of the most difficult issues facing not only the criminal justice system but also society as a whole: firearm possession, regulation, and control. Issues related to firearms cut across all dimensions of society and are a concern to everyone from the members of the general public, law enforcement, academics, politicians, public health agencies, and the media. An interdisciplinary approach is needed to fully understand and appreciate the many facets related to firearms. Firearm related issues cover more than mere ownership and poss
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Book chapters on the topic "Marketing communication complex"

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Bengtson, Erik, and Oskar Mossberg. "Exploring the Virtue Framework: Environmental Labels, Clean Clothes, and Green Energy Capitalism." In The Virtues of Green Marketing. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-32979-1_9.

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AbstractThis chapter is the most extensive chapter in the book. It uses the presented framework of virtue critique to examine the role of environmental labels in green marketing and explore how green rhetoric is used in the marketing of clothes, as well as within the Energy Sector. Themes developed include standardized forms for sustainability communication, communicative efficacy, moral legitimacy, temporality, transparency, and the value of rhetorical spaces for prudent corporate communication on complex matters.
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Sinyaeva, Inga M., and Olga N. Zhiltsova. "Intellectual Product Promotion: Marketing Evaluation and Communication Efficiency." In Complex Systems: Innovation and Sustainability in the Digital Age. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-44703-8_29.

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Bøilerehauge, Dorrit. "Towards a More Elaborate Understanding of the Fashion Photoshoot – An Aesthetic Production with the Element of Age." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_25.

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AbstractWhile agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We are witnessing a hesitant development when it comes to brands’ usage of mature models, and it sparks curiousity as to the causes of the slow phase. Are we witnessing a resistance to a potential “silverization” in fashion branding, or is the production of marketing material more complex than top-management’s decisions to signal diversity in tune with the times? As a step towards mapping the di
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Chan, Chung-Hao, King Yin Wong, and Tsz-Wai Lui. "Marketing Tourism Products in Virtual Reality: Moderating Effect of Product Complexity." In Information and Communication Technologies in Tourism 2023. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_34.

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AbstractAs the tourism industry faces growing competition and digital transformation in the post-pandemic era, virtual reality has emerged as a creative marketing strategy. However, investing in virtual reality may be costly. Evaluating what type of products can generate higher returns through virtual reality is critical. Our study explored the moderating effect of product complexity on the relationship between virtual reality characteristics and behavioral intention. Our results indicated that the relationship between telepresence and consumer trust is stronger for a complex tourism product t
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Wang, Rui, Yongsheng Jin, and Feng Li. "A Review of Microblogging Marketing Based on the Complex Network Theory." In 2011 International Conference in Electrics, Communication and Automatic Control Proceedings. Springer New York, 2011. http://dx.doi.org/10.1007/978-1-4419-8849-2_134.

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Förster, Annabella, and Sandra Gronover. "Sales Enablement through Marketing Communication in the Buying Environment of Complex and Investment-Intensive B2B Services." In Sales Enablement als Fundament des Vertriebserfolgs. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-37614-7_16.

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Eastin, Matthew S., and Terry Daugherty. "Past, Current, and Future Trends in Mass Communication Research." In Marketing Communication. Oxford University PressOxford, 2005. http://dx.doi.org/10.1093/oso/9780199276943.003.0003.

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Abstract The construct of mass communication bridges many different disciplines. For example, advertising, journalism, broadcasting, and communication all function as components to mass communication. The current chapter outlines three key research frameworks that have influenced the dominant approaches being used today, discusses current trends and key research, and speculates about research directions yet to come. In doing so, this chapter focuses on how audience perception of media consumption has changed and the changes that marketing professionals have faced over the past fifty years. For
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Rosário, Albérico Travassos, Paula Rosa Lopes, and Filipe Sales Rosário. "Digital Political Marketing." In Persuasive Marketing and Communication Strategies in Contemporary Politics. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-6140-5.ch001.

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In the fast-evolving landscape of political campaigning, the advent of digital technology has revolutionized the way candidates engage with voters. Digital political marketing encompasses a myriad of strategies, from social media engagement to targeted advertising, aiming to sway public opinion and mobilize support. This article delves into the key strategies for effective digital political marketing, examines its impact on voter engagement and turnout, discusses ethical considerations inherent in its practice, and explores the challenges and opportunities presented by the era of social media.
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Kabanda, Martin Kwagala, and Jesus Barrena-Martinez. "Effective Communication in Management." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2024. https://doi.org/10.4018/979-8-3373-0791-6.ch002.

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This chapter highlights the importance of communication in organizations, focusing on its role in building relationships, coordinating actions, and sharing information. It highlights its complexities and challenges, and emphasizes its significance in management, goal setting, decision-making, and enhanced performance. This chapter provides a practical guide for practitioners to enhance communication effectiveness in organizational settings, addressing common barriers, fostering openness, and aligning efforts with organizational goals, using techniques like technology and active listening. It p
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Salvatore, Michael. "Leaders Rise During Complex Times." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-8125-0.ch011.

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Amid the chaos of the great “pivot' that occurred during the onset of the pandemic, educational leaders emerged as guiding stars. Their relentless dedication led to the prioritization of communication, crisis planning, and technology distribution. They ensured not just learning but also the fulfillment of basic needs, offering unwavering support to communities. In this book, discover how their proactive steps fostered resilience, creating a nurturing environment that upheld the well-being of all.
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Conference papers on the topic "Marketing communication complex"

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Belenko, O. F., and V. G. Mironchuk. "THE FEATURES OF THE COMPANY'S PROMOTION IN THE BUSINESS MARKET IN THE NEW INDUSTRIAL ENVIRONMENT CONDITIONS." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-145-150.

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The article presents features of companies ‘ promotion on business the regional market, selections and channels of marketing communications complex, traditionally used for business and consumer markets, justifies the efficacy of atypical for the business market channels of communication in the B2B sphere, the dependence of the effective channels of promotion from the regional specifics of the business market.
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Sergeyeva, N. V., A. A. Nevin, and T. J. Tukaya. "Development of communication systems and technologies in logistics of marketplaces." In IV All-Russian (National) Scientific Conference "Achievements of Science and Technology". Krasoyarsk Science & Technology City Hall, 2025. https://doi.org/10.47813/dnit.4.2025.3001.

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The rapid development of information technology and communication systems has affected all areas of business, especially in marketing and logistics. Modern marketplaces have become an integral part of a person's daily life. Several main types of marketplace logistics communication systems are considered: tracking systems, data exchange, warehouse management, routing, operational communication systems with customers, integration platforms, cloud technologies with mobile applications, artificial intelligence technologies, and blockchain technologies. Their brief characteristics are given, trends
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Ли, C. "Implementation of information and communication technologies in the implementation of a complex of interactive marketing communications of the organization." In X МЕЖДУНАРОДНАЯ НАУЧНО-ПРАКТИЧЕСКАЯ КОНФЕРЕНЦИЯ "МИРОВАЯ ГЛОБАЛИЗАЦИЯ: ФУНДАМЕНТАЛЬНЫЕ И ПРИКЛАДНЫЕ АСПЕКТЫ". Crossref, 2025. https://doi.org/10.26118/5325.2024.61.49.012.

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Ergenç, İsmail Erkut. "Customer Requirement Factors in Selection of E-Commerce Infrastructure Service Provider in Post-Covid-19: An AHP Application." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.006.

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In today’s complex world, businesses actively use various methods to deliver goods and services to customers. Due to the active entry of the internet into people’s lives and the increase in the number of purchases made on the internet recently, businesses must actively use the internet in their marketing activities to achieve a competitive advantage. Especially after COVID-19, many businesses have had to perform their activities over the internet due to public health measures. In addition to supporting the promotion activities of the internet, direct marketing, customers purchasing products th
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Minculete, Gheorghe, and Sorin Minculete. "APPROACHES TO COMPANIES’ PERSONNEL EDUCATIONAND TRAINING IN THE FIELD OF DIGITAL MARKETING." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-166.

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new world of marketing is constantly evolving and under these conditions, managers of modern companies are acting through training to adapt and manage the changes that take place in the digital world. Under the new conditions of the digital economy, company trainers are working to train managers and marketers in order to adapt to the demands of modern, highly complex businesses that evolve at a faster rate. Consequently, they act in line with the revolutions in both manufacturing and software industries when new digital marketing strategies are introduced. Therefore, the instrumentation of Agi
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Estima, Ana, and Alexandra Das Neves. "Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students." In Eleventh International Conference on Higher Education Advances. Editorial Universitat Politècnica de València (edUPV), 2025. https://doi.org/10.4995/head25.2025.19930.

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This paper presents an innovative pedagogical initiative integrating interdisciplinarity and interdepartmental collaboration in higher education. The project "From Marketing to Languages: The Art of Creative Writing" brought together marketing and language students to engage in creative writing and storytelling. Designed to respond to the growing demand for transversal skills such as creativity, critical thinking, and communication, the project employed active learning methodologies and a tailored workshop led by a renowned author. Students collaborated in interdisciplinary groups, addressing
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Stefanescu, Valeriu, Stoican Oana, and Stefanescu Cornelia. "PROMOTING THE SCHOOL ORGANIZATION THROUGH VIRTUAL ENVIRONMENTS." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-050.

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As part of the social environment, the educational institutions interact openly and dynamically with its other components, influencing and being influenced by the economic climate, the evolutions in the field of technology, the demographic changes, the changes in the field of culture, educational policies and legislation. The interaction between the school and the external environment requires constant attention from management. In the school organization plan, the manager must identify and anticipate the needs of the direct and indirect beneficiaries of education in a certain way, outlining a
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Arruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.

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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool soluti
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T. F. Poon, Stephen. "Preliminary report on doodling’s cultural role as intentional art: A study of youth perceptions of aesthetic self-expression and idea helper in branding." In 11th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design, 2022. http://dx.doi.org/10.24867/grid-2022-p78.

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The concept of doodles as a self-expression art-form is discussed through a quantitative study on the perceptions of youths towards doodling activity to produce ideas, to develop self-confidence, and in decision making for brands. The intentionality and purposes for doodling have been much critiqued by contemporary visual researchers. This paper considers the function of doodles in visual communication, and how contextual utilisation of doodles as a communication medium impacts individualistic expression as well as influencing consumer decision-making in brand preferences. Research also highli
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Barbosa, Carlos, Lucas Félix, Vinícius Vieira, and Carolina Xavier. "Sara - A Semi-Automatic Framework for Social Network Analysis." In XXV Simpósio Brasileiro de Sistemas Multimídia e Web. Sociedade Brasileira de Computação - SBC, 2019. http://dx.doi.org/10.5753/webmedia_estendido.2019.8137.

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Understanding the dissemination of information in social networks has become essential for modern societies. These networks have dramatically changed the mode of communication, relationship, marketing, and access to information. Platforms such as Twitter, and WhatsApp are some representatives of these new information propagation media that represented a major shift in a model centered on traditional communication vehicles. This new decentralized environment gave voice to marginalized groups, riots such as the Arab Spring, growth of populist parties and false news waves across the globe. Theref
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Reports on the topic "Marketing communication complex"

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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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