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Dissertations / Theses on the topic 'Marketing communication strategies'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Howard, Laura. "Technical Communication Strategies in Marketing." Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1304622588.

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Murphy, Melvin Murphy. "Internal Strategies for Assessing Organizational Communication Channel Effectiveness." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3406.

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Evolving communication technology, the increased volume of information needed by businesses, and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies used by managers and leaders of 3 law firms in the Commonwealth of Virginia for assessing the effectiveness of their organization's internal communication channels. The participating firms were recognized by their peers as being exceptionally well-managed. Data from interviews and company documents were analyzed through

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3

Jewell, Stacy Ellen. "Integrated Marketing Communication Strategies in Ohio Agribusinesses." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338162453.

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4

Sahlin, Shannelle. "Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade." Thesis, Stockholms universitet, JMK, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-165518.

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During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. Since SDF is solely volunteer and donations based it becomes relevant to examine the

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Jordan, Rochelle S. "Social Media Marketing Strategies Used by Small Retail Businesses." Thesis, Walden University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10975518.

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<p> Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers’s diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face

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6

Thorbecke, Lysa, and thomas Britos. "Online communications in tour operators marketing strategies : A case study on how and why do tour operators integrate online communication in their marketing strategies." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29412.

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The purpose of this thesis is to explore the different Internet tools in a marketing strategy, which can be used within a tour operator in Sweden. The question is why did they choose these specifics Internet tools and how do they use it. Further, this project aims to contribute to the development of new knowledge regarding the online marketing strategies in the outbound tourism market.

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7

Gilster, Elisabeth 1955. "Communication strategies and behavioral adaptations in intercultural channels." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290671.

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Although international business-to-business marketing is pervasive, little systematic empirical work has been conducted on face-to-face interactions between channel members from different cultures. Greater knowledge regarding cross-cultural communication strategies (e.g. verbal and non-verbal language choices) and behavioral adaptations (e.g. rapport building, increased flexibility with timing, and contractual format) will enhance the strength, efficiency and longevity of relationships between channel partners from distinct cultures. More importantly, a lack of this knowledge seriously jeopard

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Albarino, Laurie Ann. "Nonprofit Leader External Communication Strategies to Attract New Donors." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7853.

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Approximately 64% of nonprofit leaders struggle to connect with supporters through fund initiatives alone, and 59% of nonprofit leaders lack the marketing communication capability to attract new donors. Fundraising is vital to nonprofit organizations' sustainability and essential for successfully attracting new donors. The purpose of this qualitative single case study was to explore effective external communication strategies used by 3 southern California nonprofits through the conceptual lens of the integrated marketing communications theory. Data were gathered using semistructured interviews

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9

Mbuyazi, Vivian Sifiso. "The use of new communication strategies to enhance marketing of Fast Moving Customer Goods (FMCG)." Thesis, University of Zululand, 2012. http://hdl.handle.net/10530/1344.

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A thesis submitted in fulfilment of the requirements for the degree of Master of Arts in the Department of Communication Science at the University of Zululand, South Africa, 2012.<br>The study was conducted with the purpose of surveying the nature, patterns and trends of the new communication strategies to enhance marketing of fast moving customer goods (FMCG). The researcher intended to investigate current consumer behaviour with respect to fast moving consumer goods FMCG and new communication strategies for marketing of FMCG. The study focused primarily on managing FMCG to increase its avail

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10

Roy, Melissa R. "Effective Marketing Strategies to Reach Mobile Users." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4252.

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Reaching users on mobile devices has never been more critical for retailers given the ubiquitous use of mobile devices. U.S. consumers who shop online are using personal computers less and mobile devices more when doing so. The purpose of this single case study was to explore mobile device marketing strategies used by retail marketing leaders to reach mobile users effectively. Rogers's diffusion of innovation theory provided the conceptual framework for the study. Participants included a purposeful sample of 8 marketing managers employed by a Fortune 1000 retail organization in the Pacific Nor

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Loh, Patrick. "Promotion and marketing strategies of IT training institutions in Singapore." Thesis, University of Sunderland, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302439.

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12

Reis, Gitaine. "EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BEAUTY ACCOUNTS ON INSTAGRAM." Scholarly Commons, 2021. https://scholarlycommons.pacific.edu/uop_etds/3748.

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Social media content strategies have been created and used for years as a way to advertise and influence market decisions in various industries. The reason for their effectiveness should be adequately studied so that we can have a better understanding of which strategies are successful and which ones are not. This study identifies effective social media content strategies, with a focus on brand and customer-centric strategies. After a content analysis of 251 Instagram posts from Huda Beauty and Glossier’s accounts, the hypotheses stating that brand-centric strategies will be more effective and

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Trotta, Alessandro. "Reading keys in the communication of wine in China. Wine marketing strategies." Master's thesis, ISA-UL, 2015. http://hdl.handle.net/10400.5/12221.

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Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - UL<br>The wine market in China is currently the most attractive one because of its prospect of economic growth in volumes of consumption and trends during several years of promotion of wine in the Chinese market as a product, which expresses territoriality and authenticity. It has been realized that the classic marketing tools do not work, as they should. The market today is partially unstable and unpredictable. The aim of this research is to find ways of marketing and promotion functional for the Chinese market. The objective of

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Pokorná, Martina. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228323.

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The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.

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Baron, Michael. "Integration of marketing communications in historical development: informational content analysis of websites and magazine advertisements in Australia." Thesis, Curtin University, 2008. http://hdl.handle.net/20.500.11937/992.

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It has taken advertisers many years to develop integrated advertising communication strategies that could incorporate many or all traditional marketing communication channels that developed separately, such as billboards, magazine advertising, television and radio. All of the marketing communication channels were usually integrated with one another in order to produce messages that were comprehensive as well as unified across all of these channels. However, the rapid development and growth of Internet communications resulted in the need to review traditional approaches towards advertising to a

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Jansson, Carl Oscar, Jens Myhrman, and Michael Nordström. "Successful Branding in Covert Virals : Communication Strategy and Communication Channel Synergy." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15676.

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Purpose: The purpose of this study is to see what implications the new communication channel of Covert Virals has on acknowledged communication strategies and whether or not these strategies are still viable within Covert Virals. Background: The term Covert Viral has been given to pieces of advertisement, spread through the medium of electronic word of mouth over social networks, which are designed to look user made. With the defense mechanisms towards traditional advertisements in mind, and the extensive growth of the social networks, it is of high interest to understand how traditional bra

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Jordan, Rochelle Shivon. "Social Media Marketing Strategies Used by Small Retail Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5883.

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Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face i

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18

Gordon, Avis. "Social Media Marketing Strategies in Nonprofit Professional Membership Organizations." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4520.

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The use of social media in nonprofit professional membership organizations affects how leaders communicate with members, consumers, the community, and other stakeholders. The purpose of this qualitative multiple case study was to explore the social media marketing strategies that leaders in nonprofit professional membership organizations use to keep their organizations sustainable. Data were collected from 5 social media marketing leaders representing 5 nonprofit professional membership organizations in the Chicago region. Data collection occurred through semistructured interviews, review of o

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19

Gimadeeva, Aysylu. "Marketing communication strategies for SMEs in Russian and Swedish companies: Implications for international entrepreneurship." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31835.

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Zagalo, Joana Mafalda da Cruz. "A comunicação integrada de Marketing na era do Marketing Omnicanal. casos do setor automóvel português." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2019. http://hdl.handle.net/10400.5/17765.

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Dissertação de Mestrado em Comunicação Social, na especialização de Comunicação Estratégica<br>A crescente digitalização e inovação tecnológica alteraram a forma como as marcas comunicam com os seus consumidores. A abordagem unidirecional foi substituída pela abordagem bidirecional e, hoje em dia, os consumidores têm a possibilidade de contactar com as marcas através de canais como as redes sociais online, websites ou através de chats de conversação, por exemplo. Este estudo pretende entender de que forma o mix de Comunicação Integrada de Marketing se alterou. A Comunicação Integr

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Pospíšilová, Martina. "Marketingová strategie jazzového klubu Reduta pro divadelní improvizační skupinu Improvariace." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193925.

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The master thesis explains the concept of marketing strategy of Jazz club Reduta and the improvisational group Improvariace. The theoretical part defines the marketing in general, marketing process and marketing mix focused on culture and the cultural product. This part of the thesis deals with the importance of marketing in culture and it describes the typology of audiences. Following the theory and the facts established in it, the practical part is set on monitoring a particular marketing strategy for improvisational group Improvariace and their performances in Jazz club Reduta. The goal is

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Sternkopf, Sylva-Michele. "Language and Business - International Communication Strategies in Saxon Small and Medium-Sized Companies." Doctoral thesis, Universitätsbibliothek Chemnitz, 2004. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200401056.

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Study of international communication strategies in small and medium-sized companies; focus on foreign language strategies; quantitative empirical analysis of the following areas: global marketing, international trade fairs, press and media relations, foreign language training, internet presentation and sales material; qualitative linguistic analysis of English-language brochures published by SMEs, identification of areas of improvement, discussion of the services of a communications consultant with the objective of coordinating foreign language communication tasks in SMEs<br>Untersuchung inter

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23

Walkosz, Barbara Jean 1947. "A micro level analysis of communication strategies utilized in the television advertisements of male and female candidates." Diss., The University of Arizona, 1996. http://hdl.handle.net/10150/290637.

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American women continue to be severely underrepresented in the number of elected political positions held. One of the obstacles that women face when seeking public office are gender stereotypes which reinforce beliefs that women may be less viable candidates than men. Gender stereotypes influence a range of evaluations about candidates including judgments about their credibility, competency, and communication strategies. This study analyzes communication campaign strategies as one area in which gender stereotyping may influence voters. Television political advertisements are the context for th

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Ganganaboina, Archana Yadev, and Riaz Sana. "Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24650.

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Abstract Title: Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden. Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. Method: The study is done on three major grocery stores; Coop, ICA and Willys in Sweden. Triangulation, both qualitative and quantitative research, is used to achieve accurate results. Prima

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Oakes, David M. "The crisis communication strategies of the three major professional sports leagues a comparative historical analysis /." abstract and full text PDF (free order & download UNR users only), 2006. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1433295.

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Kocik, Joanne M. "An evaluation of marketing communication strategies to increase high school graduates' enrollment directly into Wisconsin Indianhead Technical College." Online version, 2008. http://www.uwstout.edu/lib/thesis/2008/2008kocikj.pdf.

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27

Sarquis, Aléssio Bessa. "Estratégias de marketing de serviços: a prática de segmentação, diferenciação e posicionamento de agências de comunicação de Santa Catarina." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-09042007-110500/.

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Este estudo analisa a prática de segmentação, diferenciação e posicionamento de organizações de serviços, do ramo de agências de comunicação, do Estado de Santa Catarina. Os objetivos específicos do trabalho foram: identificar as estratégias recomendadas de segmentação, diferenciação e posicionamento por autores, pesquisadores e especialistas em marketing para as organizações de serviços; identificar a prática de segmentação, diferenciação e posicionamento de agências de comunicação; apontar ações de melhorias para a prática de segmentação, diferenciação e posicionamento das agências de comuni

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Boswell, Marsha. "Determining effective communication strategies for Kansas wheat producers to improve willingness to pay for services." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/810.

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Lupetti, Marcélia. "Planejamento de comunicação organizacional: uma releitura da estrutura, enriquecida pelos modelos de análise de marketing." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-02082010-183222/.

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A investigação proposta neste estudo tem como objetivo o aperfeiçoamento dos procedimentos para a elaboração de um planejamento de comunicação organizacional, principalmente ao que tange a definição de objetivos e estratégias. Com base no referencial teórico e nos modelos de análises do marketing criou-se um modelo tipológico, que pode ser testado em uma organização. As contribuições oriundas da investigação permitiram a elaboração de um modelo estrutural piloto do planejamento da comunicação organizacional. A metodologia adotada compreendeu as características do Estudo de Caso e a estratégia

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Izquierdo, Pastor Adrià. "Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-32756.

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Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. Recently, owing to semantic web generation, some companies started to use personalized marketing in communication as a way to turn the conversions around and thus increase customer retention and loyalty. As a matter of fact, the retention and loyalty stages on the internet are, on average, the least crafted of the whole cycle.

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Fogle, Andrew Brian. "Strategies for Graphic Design aimed at the Multiple Sclerosis Community: The Development of the Inclusion Framework to Assist in Design Thinking and Visual Communication Artifacts." Kent State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=kent1469843228.

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Carter, SM. "Tobacco industry communication strategies : an Australian analysis of internal tobacco industry documents and other sources." Phd thesis, University of Sydney, 2005. http://hdl.handle.net/2123/7893.

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Muñoz, Pastor Angela Denisse. "Efectividad del marketing de influencia como estrategia para el portal Web ¿Y Tú Qué Planes?" Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/653031.

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El turismo ha evolucionado gracias al surgimiento de los nuevos medios de comunicación y la tecnología, como motor de cambio, generando variaciones en este sector. El turista actual es un gran desafío para los especialistas del marketing, pues es más experimentado y ha visitado muchos destinos. A partir de ello, la aparición de nuevos actores para el espacio tradicional de la comunicación, son los influenciadores, enmarcados dentro de la opinión pública. Presentándose una oportunidad y una ventaja competitiva, al poder trabajar con herramientas que posibilitan la comunicación directa, una de l

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Janowska, Karolina, and Charlotte Bengtsson. "Recipe for success : A study on marketing communication strategies for live performers within the entertainment industry and how to reach international success." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-7584.

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When it comes to the entertainment industry and the live performers these artists are in need of valuable communication strategies in order for them to reach the consumers they would like to reach and gain the success that they want. Although this is a known fact, it is difficult for the artists to know which marketing communication strategies to use and how to use them. The purpose is to identify international marketing communication strategies for live performers within the entertainment industry. The objective is to demonstrate how the strategies can be used to reach international success.

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Howell, Gwyneth Veronica James. "Using the informational processing paradigm to design commercial rumour response strategies on the World Wide Web." UWA Business School, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0024.

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[Truncated abstract] Rumours can lead to unpredictable events: the manner in which an organisation responds to a commercial rumour can alter its reputation, and can affect its profitability as well as, ultimately, its survival. Commercial rumours are now a prominent feature of the business environment. They can emerge from organisational change, pending workforce layoffs, mergers, and changes to management, in addition, commercial rumours can lower morale and undermine productivity. There are several well-known examples of commercial rumours that have been, or continue to be, circulated. Comme

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Havránková, Jana. "Sledování efektivity prostředků na marketing podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2020. http://www.nusl.cz/ntk/nusl-409967.

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Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts relate

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Gulliksson, Peder, and Jonathan Riis. "A case study of IoT companies active in the Swedish market; online marketingstrategies and online communication." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34959.

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Liu, Yan. "Value Creation through Bonding Strategies: An Online Retailing Context." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1435851555.

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Barosso, Elisa Maria. "From “no go” to “Yo Co”: Smithsonian adminstrators' perceptions of Public Affairs strategies to create relationships to attract, educate, & retain Young Cosmopolitans." Scholarly Commons, 2009. https://scholarlycommons.pacific.edu/uop_etds/2487.

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The purpose of this study was to analyze if, and if so, how, Smithsonian art museum administrators perceive their current Public Affairs strategies to create relationships that attract, educate, and retain Young Cosmopolitans (YoCos). Using a qualitative approach, this study reported the findings from interviews with Public Affairs practitioners, museum educators, and museum webmasters at five Smithsonian art museums, galleries and affiliates. YoCos were defined as well-educated young adults who are pan-cultural. The study found six cross-case themes. Participants in the study generally agreed

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Wani, Kayaso Cosmas. "Strategies to Sustain Small Businesses Beyond 5 Years." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/4895.

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According to the U.S. Small Business Association, the failure rates for small businesses in 2014 were as high as 50% to 80% within the first 5 years of establishment. The purpose for this multiple case study was to explore the strategies that small business owners have used to sustain their businesses beyond 5 years. Guided by entrepreneurship theory as the conceptual framework, and a purposive sampling method, this qualitative case study used semistructured interviews with 3 successful, small, ethnic grocery business owners in Anchorage, AK to better understand small business strategies for s

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Kepekci, Ali Caglar. "A content analysis of value-based advertising strategies on the Internet." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1730.

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Jones, Mandy. "The effectiveness of marketing communication strategies employed by universities and technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students." Thesis, Peninsula Technikon, 2002. http://hdl.handle.net/20.500.11838/1706.

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Thesis (MTech (Marketing))--Peninsula Technikon, 2002.<br>The challenges presented by the restructuring of higher education through The National Plan for Higher Education and the implementation of the National Qualifications Framework will create new possibilities for tertiary institutions. Tertiary institutions will have to be creative and innovative over the next five years to meet these challenges. The National Qualifications Framework will endeavour to provide learners with mobility and easier access to education and training. Competition will be intense and tertiary institutions will have

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Barrère, Françoise. "Une communication/un marketing politique et les représentations de "la Catalanité" dans le département des Pyrénées Orientales." Thesis, Montpellier 3, 2018. http://www.theses.fr/2018MON30001.

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L’objet de cette recherche est la communication institutionnelle que le conseil général des Pyrénées-Orientales - rebaptisé depuis 2015 « conseil départemental » - a mis en circulation à partir de 1998, et qui reste aujourd’hui encore en vigueur dans le département. Depuis les lois dites de décentralisation (1982), les acteurs politiques locaux qui gouvernent les collectivités territoriales ont bien saisi l’importance des enjeux - tout autant économiques/touristiques que symboliques et politiques - d’une patrimonialisation favorisant la construction d’une identité territoriale. Pour les collec

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Breander, Jonas, and Christina Holmström. "Programming : En studie om förfinansierade TV-program." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2487.

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<p>Med en allt mer konkurrensutsatt marknad är det svårt för företagen att nå ut med sina budskap till konsumenterna. Reklam är inget som lockar längre och möjligheterna att slippa dem blir bara fler och fler. Ett relativt nytt sätt att ändå få ut sitt budskap är att förpacka det i redaktionellt material och göra ett TV- program av det hela, programming, det vill säga helt eller delvis förfinansierade program.</p><br><p>Due to more and more competition on the market companies find it harder to get their message through to the customers. Nowadays, popularity for

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Martin, Wagner Saint. "As Estratégias de Marketing e de Comunicação utilizadas na Educação a Distância." Universidade Metodista de São Paulo, 2005. http://tede.metodista.br/jspui/handle/tede/837.

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Made available in DSpace on 2016-08-03T12:30:50Z (GMT). No. of bitstreams: 1 Capa.pdf: 17097 bytes, checksum: 034e3912981bfdaae0b389797965a46d (MD5) Previous issue date: 2005-11-27<br>This written work has widely discussed the knowledge and the analysis of tools of marketing and communication used by the Universities Metodista of São Paulo, Anhembi- Morumbi and by the University of São Paulo, in its remote learning courses , as well as in its semi-present learning disciplines offered by the related institutions, through the research in its sites and interviews by remote learning program as r

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Llobet, Pedro Luís Pardal Porto. "A importância dos blogues na comunicação das marcas : o caso Bloggers Battle By L'Oréal Professionel." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10385.

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Mestrado em Ciências Empresariais<br>Os Social Media são meios de comunicação que permitem uma maior interatividade entre os seus utilizadores, sendo uma ferramenta cada vez mais utilizada devido à facilidade e rapidez na partilha de informação e conteúdos na internet. Dentro do grupo dos Social Media, estão incluídos os blogues, que são páginas da Web onde os seus proprietários partilham conteúdos que acham interessantes. O número de blogues e de leitores deste tipo de páginas cresceu bastante nos últimos anos, o que levou muitas marcas a utilizá-los na comunicação com os seus consumidores. N

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Espinosa, León Juan Pablo. "La relación entre el uso de redes sociales como acción de marketing digital y el Brand Awareness de músicos independientes en jóvenes de 18 a 24 años de Lima Metropolitana." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652212.

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Hoy en día, el uso de las redes sociales de manera profesional y las mismas reglas y restricciones que imponen estas plataformas al momento de ofrecer espacios publicitarios en sus webs, hace que el mundo sea competitivo para crecer y hacer un negocio conocido. Esto sucede con los músicos independientes en Lima dado que en su mayoría no cuenta con los recursos necesarios para crear una estrategia que impacte en redes sociales o simplemente no tiene un presupuesto de inversión. El tema investigado consiste en demostrar que el uso óptimo y eficiente de las redes sociales es una estrategia digita

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Yang, Jia Lih. "Interactions professionnelles en contexte commercial dans une perspective comparative : les réunions d’entreprise en France à Taïwan." Thesis, Montpellier 3, 2020. http://www.theses.fr/2020MON30038.

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Cette thèse socio-pragmatique repose sur un ensemble de six sous-corpus d’entreprise issus d’interactions en face à face entre des professionnels en France et à Taïwan. À partir de ces données linguistiques authentiques, nous employons la méthode comparative pour analyser deux types d’interactions naturelles – la réunion d’équipe et la réunion client/fournisseur dans un contexte commercial – en français et en chinois. Dans un premier temps, ces données acoustiques sont sélectionnées et transcrites en corpus, dans l’objectif de « comparer les normes et comportements communicatifs attestés dans

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Brescianini, Marta. "Estratégias de comunicação integrada de marketing para promover os circuitos curtos agroalimentares (CCA) em Portugal." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19254.

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Mestrado em Marketing<br>Atualmente, os consumidores têm-se demonstrado mais preocupados com a segurança alimentar e com as condições sociais e ambientais sob as quais os seus alimentos são produzidos. Em Portugal tem-se verificado uma crescente procura por parte dos consumidores de alimentos biológicos, vendidos diretamente pelo produtor local. A esta procura corresponde o aumento de mercados de agricultores e a venda de cabazes ao domicílio em Lisboa. Neste contexto, este estudo pretende perceber qual a perceção que os pequenos produtores têm dos circuitos curtos agroalimentares, uma vez q

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何哲仁. "A Study on Integrated Marketing Communication Strategies of Performing Arts." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/54567429268106307350.

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