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Journal articles on the topic 'Marketing communications management of the banking operations'

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Published: 28 May 2022
Last updated: 31 July 2025

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1

Demko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.

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The essence and features of integrated marketing communications and their role in achieving successful functioning of banks in the market are studied. In conditions of economic instability, banks are looking for the most effective marketing tools to promote the brand. Therefore, the role of integrated marketing communications in the activities of banks has significantly increased. Integrated marketing communications strengthen the bank’s competitive stability in the market, form the image of the bank, increase the promotion of banking products, provide banking services and efficiency of bankin
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2

НЯНЬКО, Людмила, and Віталій НЯНЬКО. "DEVELOPMENT OF DIGITAL MARKETING OF BANKING INSTITUTIONS." Вісник Хмельницького національного університету. Економічні науки 326, no. 1 (2024): 45–51. http://dx.doi.org/10.31891/2307-5740-2024-326-8.

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The article draws attention to the issues of development of the system of digital banking services in Ukraine, in particular in terms of marketing and direct promotion of digital services of banking institutions. Therefore, the purpose of the study is to improve the methodological and applied principles and provisions for the promotion of digital banking services of banking institutions. It is shown that new economic conditions and realities have increased competition in the banking sector, which, in turn, prompts banking institutions to search for new sources of efficiency and intensify their
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3

Zahid, Muhammad, Muhammad Jehangir, and Naveed Shahzad. "Towards Digital Economy." International Journal of E-Entrepreneurship and Innovation 3, no. 4 (2012): 34–46. http://dx.doi.org/10.4018/jeei.2012100103.

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Information and Communication Technologies (ICT) have changed business operation trends. Information systems are considered a valuable asset and have the attention of the strategic and marketing decision floors. Use of information system and ICT in the banking industry have become indispensable, and have replaced traditional operations with electronic banking concepts. Electronic banking has brought many challenges for strategic managers to achieve strategic goals and overall customers’ satisfaction. This research study aims to investigate the impact of electronic banking in the context of IT
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4

Bektas, Prof Dr Cetin. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 8, no. 2 (2018): I. http://dx.doi.org/10.18844/gjbem.v8i2.3604.

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Dear Readers,
 It is the great honor for us to publish seventh volume, second issue of Global Journal of Business, Economics and Management: Current Issues.
 
 Global Journal of Business, Economics and Management: Current Issues is an international, multi- disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business,
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Bektas, Prof Dr Cetin. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 8, no. 3 (2018): I. http://dx.doi.org/10.18844/gjbem.v8i3.3861.

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Dear Readers,
 It is the great honour for us to publish eighth volume, third issue of Global Journal of Business, Economics and Management: Current Issues.
 
 Global Journal of Business, Economics and Management: Current Issues is an international, multi- disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, e
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6

Vasyltsova, Svitlana, and Anastasiia Oborina. "USE OF INFORMATION TECHNOLOGIES IN MARKETING." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 3 (August 14, 2022): 29–32. http://dx.doi.org/10.20998/2519-4461.2022.3.29.

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The article analyzes the essence of such a category as information technology and its use in the marketing activities of the enterprise. The factors both external and internal that have a great influence on this category were identified. The continuous regeneration of information technology has given rise to information systems. Communication, buying and selling, obtaining information, marketing and advertising, management, healthcare, logistics, banking are taking on new formats thanks to information technology. This study examined the impact of IT on marketing. IT has influenced marketing as
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7

IACOB, Dr Andreea Iluzia. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 6, no. 2 (2016): 52. http://dx.doi.org/10.18844/gjbem.v6i2.1638.

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Dear Readers,It is the great honor for us to publish sixth volume, second issue of Global Journal of Business, Economics and Management: Current Issues.Global Journal of Business, Economics and Management: Current Issues is an international, multi-disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, economics and management
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IACOB, Prof Dr Andreea Iluzia. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 7, no. 1 (2017): 1. http://dx.doi.org/10.18844/gjbem.v7i1.1645.

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Dear Readers, It is the great honour for me to publish seventh volume, first issue of Global Journal of Business, Economics and Management: Current Issues.Global Journal of Business, Economics and Management: Current Issues is an international, multi-disciplinary, peer-referred journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, economics and managem
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IACOB, Dr Andreea Iluzia. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 6, no. 1 (2016): 01. http://dx.doi.org/10.18844/gjbem.v6i1.1138.

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Dear Readers,It is the great honor for us to publish sixth volume of Global Journal of Business, Economics and Management: Current Issues.Global Journal of Business, Economics and Management: Current Issues is an international, multi-disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, economics and management.The journal w
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10

Mir Shafiei, Atyeh Sadat, Mohammad Taleghani, and Rahmat Ali Saberi Haghayegh. "Designing and Validating a Behavioral Model of Banking System Customers." Management Strategies and Engineering Sciences 7, no. 3 (2025): 47–56. https://doi.org/10.61838/msesj.7.3.5.

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The aim of the present study is to design and validate a behavioral model of banking system customers. The research method is a sequential exploratory mixed-methods approach. In the qualitative section, research participants included university professors in fields related to marketing management and business, as well as heads, deputies, and customer relations managers in Bank Day branches in Tehran, totaling 12 individuals selected through purposive (snowball) sampling based on the principle of theoretical saturation. The data collection tool consisted of semi-structured interviews, and the v
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11

Tayauova, Prof Dr Gulzhanat. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 8, no. 1 (2018): I. http://dx.doi.org/10.18844/gjbem.v8i1.3292.

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Message from Editor
 
 Dear Readers,
 
 It is the great honor for us to publish seventh volume, second issue of Global Journal of Business, Economics and Management: Current Issues.
 
 Global Journal of Business, Economics and Management: Current Issues is an international, multi-disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on c
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12

Jones, Kiwala Masonde. "AN INTEGRATIVE LITERATURE REVIEW OF JOURNAL ARTICLES ON THE USE OF E-BUSINESS TECHNOLOGIES IN ZAMBIA." International Journal of Recent Research in Commerce Economics and Management (IJRRCEM) 10, no. 3 (2023): 45–59. https://doi.org/10.5281/zenodo.8159205.

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<strong>Abstract:</strong> Several studies have been conducted on the use of Information Communication Technologies (ICT) in business and public organisations in Zambia. This study was aimed at reviewing articles generated from such research studies to develop a common understanding of the status of adoption and use of ICT in Zambia. All the literature that were reviewed in this study was obtained from International journal articles published by postgraduate students from the University of Zambia. The journal articles were mostly on the use of e-business technologies in the country. &nbsp;An I
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13

Krasonikolakis, Ioannis, Michalis Tsarbopoulos, and Teck-Yong Eng. "Are incumbent banks bygones in the face of digital transformation?" Journal of General Management 46, no. 1 (2020): 60–69. http://dx.doi.org/10.1177/0306307020937883.

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Digital transformation has received considerable scholarly attention in areas of management, business, information systems, information technology and marketing. In particular, retail banks have been at the forefront of technological revolution characterized by rapid deployment and innovation of digital services, exponential pace of change and innovative breakthroughs that alter conventional banking practice. However, the term digital transformation is often misunderstood as a straightforward deployment of the latest information communication technologies. In practice, technological investment
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14

Kloba, Lev, and Victor Kloba. "IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN MARKETING STRATEGY OF FINANCIAL SERVICES." Green, Blue and Digital Economy Journal 6, no. 2 (2025): 1–7. https://doi.org/10.30525/2661-5169/2025-2-1.

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The purpose of the article is to study the opportunities, advantages, and challenges of implementing artificial intelligence technologies in financial services marketing strategies, analyze practical areas of their use, and justify the feasibility of implementing AI as a tool for increasing the efficiency of interaction with customers, personalizing services, and strengthening the competitive positions of financial institutions in the digital era. The methodology is based on providing a comprehensive study of the problem, taking into account both theoretical foundations and applied aspects of
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15

Sakinah, Gina, Ade Ponirah, and Intan Nurjanah. "Pengaruh Product, Price, Place Dan Promotion Terhadap Keputusan Nasabah Simpanan Fleximax Di PT. Bank Panin Dubai Syariah KCU Bandung." EKSISBANK: Ekonomi Syariah dan Bisnis Perbankan 5, no. 1 (2021): 114–30. http://dx.doi.org/10.37726/ee.v5i1.161.

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Companies are required to be able to compete in the world of marketing. Because the heart of the company lies in the world of marketing. In order for the company's operations to run smoothly, the marketing process must run well. There are several factors that must be considered by the management team in determining a marketing strategy known as the marketing mix. In this article, we will analyze the effect of Product, Price, Place and Promotion on Customer Decisions for Fleximax Savings Bank Panin Dubai Syariah KCU Bandung. Product is everything that is ready to be marketed by producers to get
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16

KOVALCHUK, Svitlana, and Yevgena ZABURMEKHA. "ANALYSIS OF MARKETING COMMUNICATIONS OF COMMERCIAL BANKS." Herald of Khmelnytskyi National University 294, no. 3 (2021): 177–81. http://dx.doi.org/10.31891/2307-5740-2021-294-3-27.

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A sign of the modern financial market is the intensification of competition between commercial banks, the emergence competitors in the face of other financial intermediaries, creating new and improving existing ones banking products, increasing customer requirements for the quality of banking services, increasing influence information technology. Intensive use of marketing communications by banking institutions, main functions which are informing consumers about the features and benefits of banking products and services, incentives demand, maintaining customer loyalty, creating a positive imag
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17

Demko, Mariana, Nataliia Kosar, and Nataliia Kuzo. "INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION." Global Prosperity 1, no. 1-2 (2021): 22–31. http://dx.doi.org/10.46489/gpj.2021-1-1-8.

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In this article, we analyze the dynamics of active operations of several Ukrainian banks. During the last three years, there was a declining trend in the number of commercial banks in Ukraine and their issued loans' size. In order to increase the assets of banking institutions of Ukraine, increase their income, banks need to attract new customers, increase the volume of products purchases by existing customers through active communication activities of commercial banks of Ukraine. The intensification of Internet use by banks opens new opportunities for the sales systems improvement and promoti
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18

Petrykiva, Olga, and Kristina Hordiienko. "Utilizing event marketing techniques in banking activities." Financial and credit systems: prospects for development 4, no. 11 (2023): 17–24. http://dx.doi.org/10.26565/2786-4995-2023-4-02.

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clientele. Banking marketing, with its unique attributes, stands as a distinctive domain within the broader spectrum of marketing. In an era where banks primarily offer uniform services, competition among them has intensified substantially, necessitating a shift towards maximum customer-centricity and the application of marketing concepts. This research aims to investigate the theoretical and methodological underpinnings and formulate practical recommendations for enhancing the marketing support of banks, facilitating effective functioning, and establishing a diagnostic framework for assessing
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19

Chaikovska, M. P., and V. М. Stoianov. "Innovative tools of marketing risk management in ensuring the sustainable development of the banking system of Ukraine." Marketing and Digital Technologies 8, no. 4 (2024): 21–32. https://doi.org/10.15276/mdt.8.4.2024.2.

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The aim of the article is to analyze the features of the modern stage of banking marketing, critical determinants of marketing risk management of the banking sector, consideration of innovative technologies of human-centered marketing of Industry 5.0 banks, marketing challenges of image formation of Ukrainian banks in conditions of sustainable development. Analysis results. Effective management of marketing risks today is a key factor in the stability of banking sector enterprises and is an important indicator of the success and reliability of its functioning, a key to sustainable development.
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20

ZABURMEKHA, Ye. "EFFICIENCY OF INTEGRATED MARKETING COMMUNICATIONS IN THE ACTIVITIES OF A COMMERCIAL BANK." Herald of Khmelnytskyi National University. Economic sciences 284, no. 4(3) (2020): 187–91. https://doi.org/10.31891/2307-5740-2020-284-4(3)-34.

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In modern conditions of rapid development of information economy and growth of economic significance Information about financial and banking institutions that compete with the advantage is the use of content marketing communications, justified by a review of the effectiveness of financing such activities and correct determination of its effectiveness. As you know, neither commercial banks use a variety of methods to stimulate the sale of banking products, advertising services, etc. However, with the development of marketing, replenishment of market conditions of functioning of banking institut
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21

Demko, Mariana, and Yuliya Zintso. "Main tools of integrated marketing communications of banks." Economics of Development 19, no. 3 (2020): 44–50. http://dx.doi.org/10.21511/ed.19(3).2020.05.

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The question of the essence of the main tools of integrated marketing communications in the activity of banks of Ukraine is investigated. Their introduction in the management of Ukrainian banks is becoming relevant nowadays. Influence of such factors as intensification of competition; penetration of foreign banks into the Ukrainian market; expansion of the scope of banks’ activities determine the search for effective tools of integrated marketing communications. The purpose of the study is to substantiate and systematize theoretical and methodological approaches to the application of the main
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Indahwati, Indahwati, and Ni Ketut Yulia Agustini. "Pentingnya Management Capability Dalam IT Investment dan Marketing Performance Meningkatkan Profitability Perbankan Indonesia Tahun 2019-2022." Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi 27, no. 1 (2024): 121–35. https://doi.org/10.35591/wahana.v27i1.923.

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The existence of a digital bank is very helpful for the community in conducting transactions in the Covid-19 condition where all activities are carried out from home/work from home. Many banks were iplementing digital technology in order to increase the effectiveness and efficiency of banking operations and profitability as well. This study aimed to find out how much banking digitization can increase the marketing of banking products, which in turn will increase their profitability. This study used four variables; IT investment, marketing performance, management capability and profitability, w
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Tataryntseva, Yuliia, and Svitlana Osypova. "DEVELOPMENT STRATEGIES OF FINANCIAL MANAGEMENT OF MONETIZATION IN DIGITAL MARKETING OF BANKS." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 4 (August 16, 2024): 95–102. https://doi.org/10.20998/2519-4461.2024.4.95.

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The object of the study is digital marketing in the banking sector. The problem being solved concerned the development of effective monetization strategies and the determination of the impact of marketing costs on the financial results of banks. The obtained results showed that marketing expenses have a significant positive impact on net interest income and net commission income of the bank. In particular, R-squared for net interest income was 0.959 (p-value = 0.021), and for net commission income – 0.928 (p-value = 0.037). At the same time, the impact of marketing expenses on profit for the r
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Diana, Zavadska. "BACKGROUND OF INTERACTION MECHANISM FORMATION BETWEEN A BANK AND CUSTOMERS." Uzhorod National University Herald, no. 8 (June 30, 2016): 77–82. https://doi.org/10.5281/zenodo.4457234.

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The article investigates the development of conceptual approaches of the banking marketing management in a competitive environment that is increasing. The comparative characteristics of the relations marketing and a concept of omni-channel (integrated) communications of a bank have been carried out. The semantics of such categories as relations, communication, interaction, relationships has been developed. A new set of marketing mix tools has been proposed. A theoretical model of the organizational-economic interaction mechanism between banking institutions and customers has been formed.
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Paul, Rik, and Nitika Sardana. "“One life, one chance”: Cordlife Sciences India Pvt. Ltd. Preserving the precious gift." Emerald Emerging Markets Case Studies 2, no. 7 (2012): 1–15. http://dx.doi.org/10.1108/20450621211284660.

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Subject area Marketing. Study level/applicability This case is suitable for MBA/MS courses for students of services marketing; courses such as sustainable development of business and integrated marketing communications. Case overview Cordlife Limited entered the Indian market for cord blood banking in 2006 and by 2011 held third place in market share. However, the management of Cordlife had identified a major problem as a lack of awareness of the potential of cord blood banking among the Indian middle class, and the lack of a proper infrastructure for transportation of biological packages. Cor
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Johnson, Lester W. "CHROME: An Approach To Teaching The Concept Of Inter-Functional Cooperation In Services Organizations." American Journal of Business Education (AJBE) 3, no. 4 (2010): 19–20. http://dx.doi.org/10.19030/ajbe.v3i4.408.

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When teaching a services course (e.g., Services Marketing) it is essential that students understand that marketing/management, operations and human resource management within the service organization be fully coordinated. One useful acronym used to remind students of this need is “CHROME”, standing for Communications, Human Resources, Operations, Marketing and Everyone. It is easy for students to remember and leads to a discussion of “CHROME”ing.
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Roumieh, Ahmad, Lalit Garg, Vipul Gupta, and Gurparkash Singh. "E-Marketing Strategies for Islamic Banking." Journal of Global Information Management 26, no. 4 (2018): 67–91. http://dx.doi.org/10.4018/jgim.2018100105.

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This article describes how e-marketing is increasingly gaining interest within Islamic businesses. It is important to consider the extent to which it fits comfortably within principle notions of Islam and Sharia law. An Islamic business should ensure that its e-marketing strategy must be devoid of any contentious or exaggerated claims and there must be no excessive risk. As marketing practices include accentuating the benefits and features of products and services, and downplaying the negative attributes which potentially could lead to a consumer making an informed decision based on this unbal
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Nie, Winter, and Scott T. Young. "A study of operations and marketing goal consensus in the banking industry." International Journal of Operations & Production Management 17, no. 8 (1997): 806–19. http://dx.doi.org/10.1108/01443579710175574.

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Xie, Wangsong. "Financial Self-Service Transaction Method Based on Wireless Communication Network." Scientific Programming 2022 (February 24, 2022): 1–10. http://dx.doi.org/10.1155/2022/4570550.

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With the advent of the new era and the rapid development of the service industry, a self-contained terminal control business with its high-performance operation provides reliable information, saves a lot of manpower and time resources, and maintains flexibility, thus becoming an insignificant and important part of the financial services industry. This article aims to study the financial self-service transaction method based on a wireless communication network. This article starts from three stages such as functional planning, future direction, and final management and makes every effort to hel
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M.O, Oladejo, Yinus S.O, Tajudeen Sanni, and Akintunde Hakeem A. "Effect of Electronic Marketing Practice on Service Satisfaction and Legal Framework in Nigeria Banking Sector." International Journal of Research and Innovation in Social Science VIII, no. VI (2024): 439–49. http://dx.doi.org/10.47772/ijriss.2024.806033.

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The emergence of technology has heightened the significance of marketing, making it a central element of business operations. However, there is a notable dearth of research focusing on the elements of e-marketing and their impact on customer service satisfaction, while considering the relevant legal regulations governing these activities. This research gap is especially conspicuous within the Nigerian banking industry, where intense competition persists following banking consolidation. Consequently, there is an urgent requirement for further empirical investigation in this area. This study end
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Vedapradha., R* Dr.Hariharan Ravi Dr. Raja Jebasingh. "TECHNOLOGY IN BUSINESS – A MAGIC WAND IN BANKING SECTOR." INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & RESEARCH TECHNOLOGY 5, no. 9 (2016): 431–35. https://doi.org/10.5281/zenodo.154238.

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Technology is the integration of technical skills, methods, processes and knowledge which are applied in streamlining the business operations with respect to products and services which are embedded in the business with computers, devices, machines and factories. Technological innovations influences business efficiency, productivity,costs, relationship with clients, retention of market share, customer satisfaction and growth. It has greater impact on the economy in various sectors of business.The paper has attempted to interpret the impact of technology in recreating the banking operations wit
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Esmaili Neiri, Reza, Abdolhamid Hajipour shooshtari, and Leila Andervazh. "Designing a Digital Marketing Model in Iran's Banking Industry." Journal of Technology in Entrepreneurship and Strategic Management 3, no. 2 (2024): 46–59. http://dx.doi.org/10.61838/kman.jtesm.3.2.4.

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In today's business world, digital technologies continue to advance at an increasingly rapid and revolutionary pace, often referred to as the Fourth Industrial Revolution. No aspect of business has remained untouched by its surging waves, leading to significant changes, adjustments, and modifications in business operations. Marketing is one of the vital and critical sciences in management and business that has been profoundly impacted by information technology, with digital marketing being a prominent example. The aim of the present study is to design a digital marketing model in the banking i
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Prisgunanto, Ilham. "IMPLEMENTASI PROMOSI BAURAN KOMUNIKASI PEMASARAN KARTU KREDIT DI INDONESIA (Studi Deskriptif Bank Mandiri, HSBC, Citibank, BCA dan BNI)." Commed : Jurnal Komunikasi dan Media 2, no. 2 (2018): 106. http://dx.doi.org/10.33884/commed.v2i2.473.

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Credit cards are one of the most familiar payment tools for information society. They used integrated marketing communications method to get new costumers. They prepared this method to market expansion. Intergrated marketing communication depend on understanding of company about marketing of communication. This research aims to explore implementation of used integrated marketing communications. This research used theory of marketing communication, theory of integrated marketing communications, promotion and marketing plan. This reaearch method is qualitative descriptive. They collected data fr
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Bowles, M. L., and M. Lewis. "Threats and Opportunities for Middle Management: New Technology and Competitive Banking." Journal of Industrial Relations 30, no. 1 (1988): 54–67. http://dx.doi.org/10.1177/002218568803000103.

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Since the 1970s the Australian banking industry has witnessed dramatic change as a result of the introduction of new technology and competitive banking. Such conditions have produced a fundamental change in the nature and management of bank work. This paper addresses what these changes have meant for middle management personnel. It is concluded that for branch managers and accountants there has been a change in the content of their jobs, which is reflected in a reduction in their autonomy and decision-making power, with a new emphasis being given to marketing and selling activities. The new co
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Abdulsalam, Tajudeen Alaburo, and Rofiat Bolanle Tajudeen. "Artificial Intelligence (AI) in the Banking Industry: A Review of Service Areas and Customer Service Journeys in Emerging Economies." Business & Management Compass 68, no. 3 (2024): 19–43. http://dx.doi.org/10.56065/9hfvrq20.

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The banking industry's shift towards digitalization, particularly Web 2.0 banking, signifies a profound change in the bank-client relationship. This transformation integrates digital elements into consumers' lives, digitising everyday activities and highlighting the importance of online social platforms and digital business operations. AI's growing interest in academia and commerce underscores its significant role in customer service. The study examines AI strategies in the banking industry, focusing on service areas and adaptation to the evolving technological landscape, particularly in custo
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Gupta, Priya, Kanhaiya Singh, and Jyoti Kainth. "Enhancement of Efficiency and Effectiveness in Banking through CRM Systems." International Journal of Customer Relationship Marketing and Management 4, no. 2 (2013): 51–76. http://dx.doi.org/10.4018/jcrmm.2013040104.

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Financial Services Industry in India is experiencing robust growth and intensity of competition unlimited by geographical operations and multiple methods of service delivery, witnessed by the ever dynamic and increasing role of Information Technology (IT). Relationship Marketing has replaced traditional Transactional Marketing and in this direction, the concept and tools of customer relationship management (CRM) have become significantly important. This research paper examines the multi-fold impact of CRM systems on the growth and efficiency of plethora of banking operations. This empirical st
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Zaman, Mahmud Habib, Sheikh Morshed Jahan, and Makshudul A.M. Mondal. "BOP COMMUNITY'S INTENTION TO USE AGENT BANKING SERVICES: PERSPECTIVE FROM RMG EMPLOYEES OF AN INDUSTRIAL SUB-DISTRICT OF BANGLADESH." Journal of Business Administration 42, no. 1 (2021): 139–49. https://doi.org/10.5281/zenodo.7013427.

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Service-based organizations such as banks have expanded their reach and operations to include various products, services, and more importantly, different market segments. Though brand, marketing efforts, and management concepts (such as mission and vision) have added to this expansion, so do the efforts of agent banking. Agent banking services act as a liaison between bank(s) and consumer(s), thereby allowing banks to reach consumers. Though literature indicates numerous advantages and challenges of agent banking services, the potential benefits are significant. This paper addresses the factor
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Ahmad, Khoiri Chuzaimah Batubara. "Perbankan Syariah di Indonesia: Manajemen dan Strategi Pemasaran." Madani: Jurnal Ilmiah Multidisiplin 1, no. 6 (2023): 787–94. https://doi.org/10.5281/zenodo.8151515.

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<em>Islamic banks in Indonesia have progressed very rapidly compared to other banks, Islamic banks in Indonesia have issued several products including financing products, these products include the principle of buying and selling with an installment system or Sharia KPR, financing for construction and working capital for SMEs, principles of SME working capital, lease-purchase principles, loan principles, and order principles. Islamic banks are banks that operate without relying on interest. Islamic banks, also known as interest-free banks, Islamic banks are financial or banking institutions wh
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Rozhko, Viktor I., and Nataliia G. Duna. "Improved Business Communication of Credit and Financial Institutions." Business Inform 2, no. 553 (2024): 324–32. http://dx.doi.org/10.32983/2222-4459-2024-2-324-332.

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The aim of the article is the theoretical substantiation and development of measures to improve the business communications of a credit and financial institution. The paper examines the state of information support and strategic orientation of business communications, marketing orientation of a credit and financial institution; an analysis of the results of business communications management is carried out; an integrated approach to the communication policy of a credit and financial institution has been proposed. The study considers such features of development as the complexity of problems an
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Wongsansukcharoen, Jedsada, Jirasek Trimetsoontorn, and Wanno Fongsuwan. "Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context." Journal of Business & Industrial Marketing 30, no. 6 (2015): 742–60. http://dx.doi.org/10.1108/jbim-02-2013-0039.

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Purpose – This paper aims to develop structural equation modelling of variables that affect the banking performance effectiveness of Thai Commercial Bank branches in the financial service sector by gathering quantitative data. Design/methodology/approach – The population of the study covers all 2,068 Thai Commercial Bank branches in Bangkok, Thailand. This research defined the Thai banks for data collection using stratified sampling (first step) and simple sampling (second step). Primary data were collected using a self-administered survey of 65 managers and 185 marketing officers. In the tota
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Liu, Yang, Rana Tahir Naveed, Sara Kanwal, Muhammad Tahir Khan, Ali F. Dalain, and Wei Lan. "Psychology in action: Social media communication, CSR, and consumer behavior management in banking." PLOS ONE 18, no. 8 (2023): e0289281. http://dx.doi.org/10.1371/journal.pone.0289281.

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In today’s digitally interconnected world, social media emerges as a powerful tool, offering different opportunities for modern businesses. Not only do organizations use social media for marketing purposes, but they also endeavor to influence consumer psychology and behavior. Although prior studies indicate social media’s efficacy in disseminating corporate social responsibility (CSR) communications, there remains a dearth of research addressing the impact of CSR-related messaging from banks on consumers’ brand advocacy behavior (CBAB). Our study seeks to bridge this gap, exploring the CSR-CBA
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Sachin, Kumar Mittal, and Mittal Lavish. "SHIVKASHI BANK: CHALLENGES FOR GROWTH." SANGAM International Journal of Multidisciplinary Research 2, no. 1 (2024): 1–3. https://doi.org/10.5281/zenodo.13865549.

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<em>This case study highlights the journey and operations of Shivkashi Mercantile Co-operative Bank Limited, commonly known as Shivkashi Bank, from its inception in 1997 to its current status as a prominent multi-state urban cooperative bank. Under the leadership of CEO Mr. Kulkarni, the bank has demonstrated robust financial performance, strategic expansion, and a commitment to financial inclusion. Leveraging technological advancements, the bank has embraced digital banking, joined national ATM networks, and provided innovative customer services. Additionally, the bank has prioritized microfi
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Chaikovskyi, Yaroslav, and Yevhen Chaikovskyi. "Deposit operations of banks in ensuring the financial stability of the banking system of Ukraine in modern conditions." Economic Analysis, no. 34(1) (2024): 202–12. http://dx.doi.org/10.35774/econa2024.01.202.

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The development and current state of financial resources of banking institutions in Ukraine are studied. The five leading banking institutions of Ukraine in terms of assets were identified and the structure of their resources as of December 1, 2023 was analyzed. Changes in the structure of residents' deposits attracted by deposit corporations, by sectors of the economy, by types of currencies and repayment terms in 2019-01.12.2023 were studied. The dynamics of interest rates of deposit corporations on household deposits in terms of currencies for this period were analyzed. On the basis of the
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Rachansa, Krisnhu Hananta, and Wasesa Meditya. "Integrated Multi-Income Stream Performance Dashboard: a Japanese Corporate Banking Case." International Journal of Advances in Data and Information Systems 5, no. 1 (2024): 12–28. http://dx.doi.org/10.59395/ijadis.v5i1.1313.

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In response to the complex operational challenges faced by Japanese Corporate Banking (JCB), arising from the coexistence of disparate core banking systems post-merger, this study aims to address inherent issues affecting marketing performance monitoring. The existing condition at JCB is characterized by data inconsistency, limited system interoperability, and fragmented income tracking through multiple Excel reports and management systems. Recognizing the gaps in the current setup, the research question revolves around how to enhance marketing performance monitoring effectively. The research
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Fasihiazar, Javad, Alireza Rousta, and Farzad Asayesh. "Designing a Paradigmatic Model for Social Media Marketing in the Iranian Banking Services Industry." International Journal of Innovation Management and Organizational Behavior 4, no. 2 (2024): 30–37. http://dx.doi.org/10.61838/kman.ijimob.4.2.4.

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Objective: The current research aimed at designing a paradigmatic model for social media marketing in the Iranian banking services. Methodology: This study employs an exploratory qualitative research method. The population of this research consisted of a group of experts, including professors in the field of marketing management and a group of banking industry experts in the marketing sector, who were deeply interviewed. In this study, sampling was conducted purposively until theoretical saturation was reached in the interviews, which continued until theoretical saturation was achieved with 16
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Kryvych, Ia, and A. Dranitsyna. "BANKING INNOVATION AS A FACTOR IN STRENGTHENING CONFIDENCE AND CUSTOMER LOYALTY." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 3 (2019): 33–39. http://dx.doi.org/10.21272/1817-9215.2019.3-4.

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The purpose of the article is the development of the definition and concept of "banking innovations". The classification of banking innovations is proposed and includes product (development of new or modification of existing banking products), process (improvement of banking business processes), marketing (innovations in sales channels and marketing communications of banks), technological (related to the development of technical bank capabilities) and management (changes in the organizational structure of banks, mechanisms of planning, control, incentives, etc.). The research proves the concep
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Wu, D., C. Luo, L. Liang, and A. Dolgui. "Efficiency evaluation model with constraint resource: an application to banking operations." Journal of the Operational Research Society 65, no. 1 (2014): 14–22. http://dx.doi.org/10.1057/jors.2012.144.

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Wirtz, Jochen. "Giordano: positioning for international expansion." Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–13. http://dx.doi.org/10.1108/20450621111110500.

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Subject area Retailing, services marketing, marketing strategy. Study level/applicability Undergraduate Business and Management, MBA, MA Marketing/International Business. Case overview Giordano is one of Asia's most successful retailers, with operations in East Asia, Southeast Asia, the Caribbean, and the Middle East. With a strong emphasis on customer service and value-for-money, Giordano was able to differentiate itself from its competitors. The question is: how can Giordano maintain its competitive advantage in the future? Amid increasingly stronger competitors and changing industry conditi
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Rhee, Munsung, and Satish Mehra. "Aligning operations, marketing, and competitive strategies to enhance performance: An empirical test in the retail banking industry." Omega 34, no. 5 (2006): 505–15. http://dx.doi.org/10.1016/j.omega.2005.01.017.

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Eunice, N. Wandiga, M. Kilika James, and James Rosemary. "The Effect of Operations Strategy on Performance of Consultancy Firms? An Empirical Survey of Management Consultancy Firms in Nairobi, Kenya." Journal of Economics and Business 2, no. 2 (2019): 469–88. https://doi.org/10.31014/aior.1992.02.02.102.

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The purpose of this study was to establish the effect of operations strategy on the performance of management consultancy firms in Nairobi, Kenya. The objectives of the study were: to investigate the effect of resource management, value proposition, facility, and knowledge-based value chain strategies on performance of management consultancy firms in Nairobi, Kenya. The study was conducted among management consultancy firms in Nairobi. The target population for the study was all the 227 management consultancy firms which practice as marketing, human resource, accounting and finance, and operat
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