Relevant bibliographies by topics / Marketing communications policy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing communications policy'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing communications policy"

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Pomaz, Oleksandr, Tetiana Voronko-Nevidnycha, Vladuslav Dereza, and Artem Mykhailyk. "The Peculiarities of Modern Methods of Marketing Communication Policy Application by Enterprises." Modern Economics 23, no. 1 (2020): 169–73. http://dx.doi.org/10.31521/modecon.v23(2020)-27.

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Introduction. The article deals with current issues related to the application of modern methods of marketing communication policy at enterprises, and with the research of different scientists’ approaches in defining this concept. Results. It has been proved that modern enterprises, regardless of their field of activity, require the establishment of long-term mutually beneficial relationships with suppliers, intermediaries, partners and, most importantly, with customers, therefore there is an urgent need for effective communication policy. The problems of forming marketing communications of do
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Гарматюк, Олена Валентинівна, and Артем Андрійович Автомеєнко. "MARKETING POLICY OF COMMUNICATIONS IN PHARMACY." Economies' Horizons, no. 1(2) (October 28, 2017): 35–41. http://dx.doi.org/10.31499/2616-5236.1(2).2017.113296.

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Lokhman, N. V., T. M. Beridze, M. O. Lokhman, and D. A. Chokoi. "BRANDING AS A SUBLIMISM OF PRODUCT POLICY REGARDING MARKETING COMMUNICATIONS." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1(78) 2023 (2023): 21–29. http://dx.doi.org/10.33274/2079-4819-2023-78-1-21-29.

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Objective. The objective of the article is the determination of the place of branding among the instruments of product policy and marketing communications, identification of key trends in the system "Commodity policy - branding - marketing communications". Methods. The theoretical and methodological basis of the study is the modern theory of marketing and management. In the course of the study, the methods of theoretical generalization (when interfering the concepts of "product policy", "branding", "marketing communications"), analysis and synthesis (to form the rule of branding as a sublimati
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Baran, Rostyslav. "FORMATION OF MARKETING COMMUNICATIVE POLICY OF TOURIST ENTERPRISES IN THE CONDITIONS OF DIGITAL COMMUNICATIONS DEVELOPMENT." Economic Analysis, no. 31(2) (2021): 80–89. http://dx.doi.org/10.35774/econa2021.02.080.

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Introduction. The development of modern information technologies of communication significantly influence the formation of approaches to the implementation of marketing communication policy of tourism enterprises. The intensification of quarantine measures in connection with the COVID-19 pandemic has accelerated the process of digitization of marketing communications, and thus accumulated the process of transformation of traditional marketing communications channels. Purpose. Conceptual understanding of the components of marketing communication policy of tourism enterprises in the system of di
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Баран, Р.Я. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ ТУРИСТИЧНИХ ПІДПРИЄМСТВ В УМОВАХ ПОСИЛЕННЯ ЦИФРОВІЗАЦІЇ ЕКОНОМІЧНИХ ПРОЦЕСІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 28 (26 березня 2021): 56–61. https://doi.org/10.5281/zenodo.5075401.

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This article aims to research and determine the features of the process of marketing communication of tourism enterprises in the growing role of digital communications. It is summarized the conceptual approaches to the formation of the main components of the marketing communication complex. The author's theoretical approach to the formulation of the concepts of "marketing communications" and "marketing communication policy" is proposed, which considers the aspect of digitalization of economic activity of tourist enterprises. It is defined that marketing communication po
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ANDRUSHKEVYCH, Z., V. NIANKO, and O. SITARCHUK. "DIGITALIZATION – AN EFFECTIVE INSTRUMENT OF ENTERPRISE’S COMMUNICATIVE POLICY DURING THE COVID-19 PANDEMIC." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 15–18. https://doi.org/10.31891/2307-5740-2020-286-5-3.

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The article examines the digital tools of marketing communications, lists their benefits and features of use in today’s business environment. The concept of digital marketing and the need for timely transition of enterprises to this type of communication with the consumer is defined. The components of building an effective marketing communication policy of the enterprise are considered, which provides for the active presence of the enterprise in social networks and the use of all possible means of digital communications. The degree of «presence» of digital technologies in the marketing strateg
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Король, Інна Володимирівна, and Світлана Миколаївна Подзігун. "MARKETING POLICY OF COMMUNICATIONS IN THE BANK." Economies' Horizons, no. 1(4) (April 30, 2018): 42–51. http://dx.doi.org/10.31499/2616-5236.1(4).2018.132078.

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Vardishvili, Lali, and Tinatin Petriashvili. "Efficiency of Optimal Integration of Marketing Communications." International Journal of Social Science and Economic Research 09, no. 11 (2024): 5093–99. https://doi.org/10.46609/ijsser.2024.v09i11.008.

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Marketing Communications helps a vendor to realize product swiftly and efficiently. While communicating with the consumers, a company must not apply only traditional methods, but an integrated mode of communication, which solidifies bilateral relationship. This way, it is possible for the consumer to avoid suspicions on being provided with misinformation. The main goal of communication is to provide business and people with benefit. The use of integrated communications supports improvement of the economic situation across the country. The companies which refuse to consider or apply an intense,
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Nina, V. SHASHLO, A. DENISENKO Igor, and A. KUZUBOV Alexey. "Transformation of the marketing communication policy of tourist companies in the conditions of digitalization: theory, practice, innovative aspects." Services in Russia and Abroad 16, no. 1 (2022): 102–15. https://doi.org/10.24412/1995-042X-2022-1-102-115.

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The article is devoted to a comprehensive study of the formation of approaches to the implementation of the marketing communication policy of travel companies in the context of the development of modern information technologies. It has been proved that the successful development of modern tourism business depends on the speed of transmission and exchange of information, its relevance, timeliness of receipt, adequacy and completeness, this involves the use of modern information technologies both in the field of creating a tourist product and its promotion to the market. It is concluded that the
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Lokhman, N. V., T. M. Beridze, M. O. Lokhman, and D. A. Chokoi. "ACTIVATORS OF MARKETING COMMUNICATIONS REGARDING THE SALE OF TOURIST SERVICES." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1(78) 2023 (2023): 30–37. http://dx.doi.org/10.33274/2079-4819-2023-78-1-30-37.

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Objective. Identification and systematization of activators of marketing communications, as an iterative integrator of processes, factors, tools that ensure the promotion of tourist services. Methods. In the research process, the following methods were used: theoretical generalization (when characterizing the concepts of "marketing communications", "tourist service"), analysis and synthesis (for the formation of a complex of methods of marketing communications of tourist enterprises), matrix (when systematizing the activators of marketing communications regarding the sale of tourist services).
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Dissertations / Theses on the topic "Marketing communications policy"

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Snitow, Samantha, and snitow@alumni tufts edu samantha. "Reducing the drink driving road toll: A case study in integrating communication and social policy enforcement." RMIT University. Applied Communication, 2004. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20060307.165115.

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This thesis presents a case study of the drink drive initiatives, including marketing communications, legislation and enforcement practices implemented in the state of Victoria (Australia) between 1989-2000. It has been argued that the 51% reduction in road toll was related to these initiatives. In order to explore the veracity of these claims, a holistic case study approach was adopted. In addition to an examination of the communications tactics and extant practices of enforcement agencies, the study involved interviews with two distinct groups: professionals in various fields pertaining to r
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Скалозуб, М. С. "Удосконалення маркетингових комунікацій на підприємствах готельного господарства (на прикладі готелю «Морський»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Skalozub.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються особливості комунікаційної діяльності в готельному бізнесі, характерні риси готельних послуг, що надаються клієнтам. Проаналізовано наукові підходи закордонних і вітчизняних вчених щодо визначення ключових понять комунікаційної діяльності. Надана організаційно-економічна характеристика засобу розміщнння, який було обрано як об’єкт аналізу. Досліджено зовнішне та внутрішне середовище готелю, визначено цільовий сегмент споживачів послуг підприємства. Розроблено пропозиції що
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Гаврик, Є. В. "Удосконалення маркетингових комунікацій підприємства (на прикладі ТОВ «Нова пошта»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Gavrik.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти маркетингових комунікацій. Проаналізовано економічні показники діяльності та комплекс маркетингу підприємства ТОВ «Нова пошта», розроблено SWOT-аналіз діяльності підприємства, проведено аналіз комунікативної політики ТОВ «Нова пошта». Запропоновані рекомендації для покращення системи заходів просування логістичних послуг серед різних верств населення, покращення рекламної кампанії ТОВ «Нова пошта». А також на покращення розвитку креативного менеджменту на
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Герез, А. Є. "Формування системи управління маркетинговою діяльністю підприємства (на матеріалах Фермерського госпораства «Хутірське»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25178.

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Герез, А. Є. Формування системи управління маркетинговою діяльністю підприємства (на матеріалах Фермерського госпораства «Хутірське») : випускна кваліфікаційна робота : 075 "Маркетинг" / А. Є. Герез ; керівник роботи Л. В. Бабаченко ; НУ "Чернігівська політехніка", маркетингу, PR-технологій та логістики . – Чернігів, 2021. – 123 с.<br>У роботі обгрунтовано теоретико-методичні та практичні засади формування системи управління маркетинговою діяльністю підприємства. У першому розділі визначено поняття та розкрито принципи та підходи управління маркетинговою діяльністю підприємства; розглянуто п
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Лисяна, О. О. "Комунікативна політика в системі маркетингу ЗАТ «Житомирські ласощі»". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12665.

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У роботі розглядаються теоретичні аспекти основ комунікаційної політики на підприємстві. Проаналізовано маркетингову політику комунікацій ЗАТ «Житомирські ласощі», складено загальну характеристику діяльності кондитерської фабрики, наведено маркетинговий аналіз ключових показників діяльності компанії. Запропоновано рекомендації щодо вдосконалення комплексу маркетингових комунікацій ЗАТ «Житомирські ласощі», розроблений стратегічний план управління комунікативною політикою та виконана оцінка його ефективності.<br>The paper considers the theoretical aspects foundations of communication pol
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Тимохіна, Яна Олександрівна, Яна Александровна Тимохина та Yana Oleksandrivna Tymokhina. "Формування системи оцінки ефективності інтегрованих маркетингових комунікацій промислового підприємства". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/48080.

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Система оцінки ефективності інтегрованих маркетингових комунікацій забезпечує прийняття зважених рішень у комунікаційній політиці підприємства, оскільки вона у кількісному еквіваленті визначає результативність вжитих для просування продукції та бренду підприємства заходів.
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Zhurba, T. V. "Formation of service sphere communication policy." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/66274.

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The considerable growth rates of service sphere and competition at the market predetermine the necessity of development and introduction of effective communication policy. Basic directions of activity, which help to realize communication policy in the working process of any management subject, are marketing (in its various variants), stimulating measures and personal (private) communications.
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Plūkaitė, Aistė. "Sporto klubo komunikacinės politikos, vykdant socialinius projektus, veiksmingumas, skatinant moksleivių fizinį aktyvumą." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120620_120557-86454.

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Darbo tikslas: Išanalizuoti „Žalgirio“ krepšinio klubo komunikacinės politikos, vykdant socialinius projektus, veiksmingumą, skatinantį Kauno regiono moksleivių fizinį aktyvumą. Darbo objektas: Socialinių projektų veiksmingumas Kauno regiono mokyklose. Darbo uždaviniai: 1. Atskleisti komunikacijų reikšmę organizacijos įvaizdžio formavimui. 2. Pristatyti projektų tikslus, valdymo proceso turinį ir rezultatų vertinimą organizacijos komunikacinėje politikoje. 3. Ištirti „Žalgirio“ krepšinio klubo vykdomus socialinius projektus, skatinančius Kauno regiono moksleivių fizinį aktyvumą. Rezultatai
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Minton, Elizabeth. "The Theoretical Antecedents to Communication Primes: A Holistic Perspective with Public Policy Implications." Thesis, University of Oregon, 2014. http://hdl.handle.net/1794/18315.

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This research provides a thorough review of the research on priming and marketing (essay 1) as well as empirically explores several unintended consequences of priming (essay 2) and the antecedents to priming effects (essay 3). In essay 1, priming research is reviewed using a classification system based on priming outcome using the ABC model of attitudes (i.e., affective, behavioral, and cognitive priming). The priming process is discussed, and types of priming in each category are reviewed before challenges in the priming process are discussed. In essay 2, non-product-centric (i.e., collateral
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Тютюкіна, Ю. В. "Удосконалення управління транспортно-експедиторською діяльністю підприємства ТОВ «ZLATA TRADE»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Tiutiukina.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретико-методичні аспекти формування транспортно-експедиторської діяльності. В ході дослідження були охоплені сутність транспортно-експедиторської діяльності, правове регулювання і документальне оформлення доставки вантажів. Проаналізовано діяльність ТОВ «ЗЛАТА ТРЕЙД»: фінансовий аналіз підприємства, оцінка конкурентоспроможності, SWOT-аналіз та STEP- аналіз. Проведено діагностування виконання транспортно-експедиторської діяльності підприємства. В результаті прове
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Books on the topic "Marketing communications policy"

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Kadia, Shriram. Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3.

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Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions.&#x0D; Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi
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Force, Ireland Tourism Task. Report of the Tourism Task Force to the Minister for Tourism, Transport and Communications. Stationery Office, 1992.

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United States. Government Accountability Office, ed. Medicare Advantage: CMS actions regarding plans' health reform communications. U.S. Govt. Accountability Office, 2010.

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Malygina, Valentina, and Lyubov' Korchiga. Marketing relationships with key partners in the field of education. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2155768.

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Based on the results of the conducted research, the monograph identifies strategic vectors for the development of relations between key partners in the field of higher education in the Donetsk People's Republic, suggests areas for improving communications between key partners, and develops a model for marketing relations with key partners in the field of education. For teachers, young scientists, practitioners and specialists in the formation of marketing policy in the organization of practical training of students and assistance to graduates in finding their first job.
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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Financial turmoil in the telecommunications marketplace: Maintaining the operations of essential communications facilities : hearing before the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Seventh Congress, second session, July 30, 2002. U.S. G.P.O., 2006.

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Häder, Sabine. Telephone Surveys in Europe: Research and Practice. Springer Berlin Heidelberg, 2012.

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Theo, Bungarten, ed. Sprache und Kultur in der interkulturellen Marketingkommunikation. Attikon Verlag, 1994.

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Office, General Accounting. Telecommunications: Competition issues in international satellite communications : report to the Chairman, Committee on Commerce, Science and Transportation, U.S. Senate. The Office, 1996.

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United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and Tourism. Consolidating U.S. export promotion functions: Hearing before the Subcommittee on Foreign Commerce and Tourism of the Committee on Commerce, Science, and Transportation, United States Senate, One Hundred Second Congress, first session, May 23, 1991. U.S. G.P.O., 1992.

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Book chapters on the topic "Marketing communications policy"

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Kadia, Shriram. "IMC and the Contemporary Communication Dissemination." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_1.

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Kadia, Shriram. "Influence of IMC on Communication Dissemination." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_2.

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Kadia, Shriram. "Role of IMC in MGNREGA’s Communication Dissemination." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_5.

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Kadia, Shriram. "The World’s Largest Employment Guarantee Program: Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA)." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_4.

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Kadia, Shriram. "IMC’s Influence on Public Policy Schemes in India." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_3.

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Kadia, Shriram. "IMC’s Influence on Social Protection Programs of Developing Nations." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_6.

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Kadia, Shriram. "Scope of Improvement for MGNREGA’s Communication Dissemination and Futuristic Perspectives." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_7.

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Malaval, Philippe, and Christophe Bénaroya. "Communication Policy." In Aerospace Marketing Management. Springer US, 2002. http://dx.doi.org/10.1007/978-1-4615-1065-9_11.

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Alcorta, José García. "Regulating Stablecoins in the European Union. Asset-Referenced Tokens and E-Money Tokens." In Law, Governance and Technology Series. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-74889-9_7.

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AbstractStablecoins are regulated in the European Union under Regulation (EU) 2023/1114 on Markets in Crypto-assets. That Regulation establishes a bespoke legislative regime for ‘asset-referenced tokens’ and ‘electronic money tokens’. Both are crypto assets, i.e., digital representations of a value or a right that can be transferred and stored electronically using distributed ledger technology or similar technology. Both aim to maintain a stable value by referencing another value or right, a specified asset, pool, or basket of assets. Finally, existing EU financial services legislation covers
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Hinson, Robert E., Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Sewornu Coffie, and Eddy Khosa. "Promoting Products: Communication and Promotion Policy and Advertising." In Hospitality and Tourism Marketing. Productivity Press, 2024. http://dx.doi.org/10.4324/9781032688497-17.

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Conference papers on the topic "Marketing communications policy"

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Railean, Elena. "Features of marketing communications of higher educational institutions in Moldova." In Conferința științifică națională cu participare internațională "Integrare prin cercetare și inovare", dedicată Zilei Internaționale a Științei pentru Pace și Dezvoltare. Moldova State University, 2025. https://doi.org/10.59295/spd2024s.25.

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The article reflects the results of a desk study of the features of marketing communications of six higher education institutions of the country with the purpose of optimizing the communication policy of universities. The analysis of promotion techniques allowed us to identify all the promotion tools used by universities: advertising, PR, sales promotion, personal sales and direct marketing. The most used promotion techniques among universities were determined to be PR and direct marketing. Traditional advertising is little used by universities. The analysis of university websites determined t
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Sokil, Yana. "DIGITALIZATION TOOLS FOR ENTERPRISES’ MARKETING COMMUNICATION POLICY." In 4th International Conference on Relationship between public administration and business entities management. Scientific Center of Innovative Research, 2024. https://doi.org/10.36690/rpabm-2024-90-91.

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Milawati, Hafied Cangara, and Arianto. "Utilization of New Media in Tourism Marketing Communication: Marketing Strategy Conducted by Government Tourism Office of West Sulawesi." In International Conference on Communication, Policy and Social Science (InCCluSi 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/978-2-494069-07-7_30.

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Горшенин, Павел Андреевич. "DIRECT MARKETING AS AN INSTRUMENT OF THE ORGANIZATION'S COMMUNICATION POLICY." In Перспективные основы научного прогресса в современном обществе: сборник статей международной научной конференции (Сургут, Февраль 2023). Crossref, 2023. http://dx.doi.org/10.58351/230214.2023.17.42.003.

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Bormane, Santa, and Marta Urbane. "The factors influencing legal and ethical digital marketing communication." In 24th International Scientific Conference. “Economic Science for Rural Development 2023”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2023. http://dx.doi.org/10.22616/esrd.2023.57.019.

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The scientific literature has extensively covered digital marketing communication and the advantages brought by it – interactivity, intelligence, individualisation, integration, independence of location etc. However, in the context of sustainable development, a key aspect in marketing communication is collective social responsibility, more specifically – legal and ethical digital marketing communication, one that does not pose threat to health, safety etc. or otherwise harm the society or its individual members. The increasing role of digitalised processes in the daily life of businesses, incl
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Bohdanov, Oleksandr, Serhii Piechka, and Dmitrii Litvinov. "Mechanism of organizational and economic ensuring the implementation of the diversification strategy of agricultural enterprises." In Economic growth in the face of global challenges. Consolidation of national economies and reduction of social inequalities: International Scientific-Practical Conference, XVIIIth edition. National Institute for Economic Research, 2024. https://doi.org/10.36004/nier.cecg.ii.2024.18.17.

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The sphere of agricultural production does not belong to the stable spheres of business. Along with this situation, the pressure on agribusiness is increasing when it comes to finding new, more stable sources of income. One of the possible solutions is the use of a diversification strategy for the development of agrarian enterprises, or rather, the use of diversification opportunities.To ensure an effective diversification strategy, an important role is assigned to marketing activity and its tools, covering all stages of the campaign: studying demand in new markets, forecasting demand, develop
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Ciobu, Stela, Victoria Iordachi, and Ana Gumovschi. "Possibilities of improving the bank results by using modern marketing strategies in the Republic of Moldova." In Modern finance from the perspective of sustainability of national economies. International Scientific Conference. Academy of Economic Studies, 2025. https://doi.org/10.53486/mfsne2024.08.

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The development and restructuring of the banking sector is heavily influenced by marketing opportunities. The research topic is relevant due to the banks' requirement to continually improve their performance indicators. Achieving this requires a profound understanding of marketing tools and extensive experience in the field. The challenges related to banking marketing include studying and segmenting the financial market, assessing the demand for banking services, optimizing the bank's price and product policy, positioning banking products, identifying market niches and target segments, and uti
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Stefanescu, Valeriu, Stoican Oana, and Stefanescu Cornelia. "PROMOTING THE SCHOOL ORGANIZATION THROUGH VIRTUAL ENVIRONMENTS." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-050.

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As part of the social environment, the educational institutions interact openly and dynamically with its other components, influencing and being influenced by the economic climate, the evolutions in the field of technology, the demographic changes, the changes in the field of culture, educational policies and legislation. The interaction between the school and the external environment requires constant attention from management. In the school organization plan, the manager must identify and anticipate the needs of the direct and indirect beneficiaries of education in a certain way, outlining a
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Fauzi, Amin, Ign Agung Satyawan, and Ismi Dwi Astuti Nurhaeni. "Social Marketing Communication Strategy on “Covid-19 Alert Village” of Central Java Regional Police." In 6th International Conference on Social and Political Sciences (ICOSAPS 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201219.021.

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Ajani, R., T. K. Olaniyi, and G. Lumakis. "Sustainable Energy Development Policy for Integrated Marketing Communication and Consumer Behaviour in Global South: A Case Study of Nigeria." In WCST in cooperation with ICITST, WorldCIS, WCICSS-2022. Infonomics Society, 2022. http://dx.doi.org/10.20533/wcst.2022.0010.

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Reports on the topic "Marketing communications policy"

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Albert, Jose Ramon, Francis Mark Quimba, Ramonette Serafica, et al. The Extent of Innovation in Philippine Business and Industry: Results of the 2021 PIDS Survey of Innovation Activities. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.11.

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Following Schumpeter’s ideas, the Oslo Manual defines innovation as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations”. With the advent of the Fourth Industrial Revolution, governments have become even more cognizant of innovation as a major driver of economic performance, from output to productivity and competitiveness. The Philippine government acknowledges its role in establishing and maintaining a conducive policy environment
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Carpenter, Marie, and William Lazonick. The Pursuit of Shareholder Value: Cisco’s Transformation from Innovation to Financialization. Institute for New Economic Thinking Working Paper Series, 2023. http://dx.doi.org/10.36687/inetwp202.

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Once the global leader in telecommunication systems and the Internet, over the past two decades the United States has fallen behind global competitors, and in particular China, in mobile communication infrastructure—specifically 5G and Internet of Things (IoT). This national failure, with the socioeconomic and geopolitical tensions that it creates, is not due to a lack of US government investment in the knowledge required for the mobility revolution. Nor is it because of a dearth of domestic demand for the equipment, devices, and applications that can make use of this infrastructure. Rather, t
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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