Relevant bibliographies by topics / Marketing communications program

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing communications program'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing communications program"

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Chaplinskyі, Yuriy, and Olena Bozulenko. "ADVERTISING SUPPORT FOR LOYALTY IMPLEMENTATION." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS III, no. 83 (2021): 68–79. http://dx.doi.org/10.34025/2310-8185-2021-3.83.05.

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The loyalty program is an important element of the marketing communication activities of the enterprise, so its implementation should be based on the concept of integrated marketing communications. Integrated marketing communications is a concept of marketing communications planning, related to the need to assess the strategic role of individual areas and find the optimal combination to ensure clarity, consistency and maximize the impact of communication programs through seamless integration of all individual appeals. That is, the loyalty program must be integrated with other elements of the m
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Yurii, Chaplinskyі, and Bozulenko Olena. "PR TOOLS IN THE IMPLEMENTATION OF A COMPANY BRAND LOYALTY PROGRAM." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS IV, no. 88 (2022): 55–65. http://dx.doi.org/10.34025/2310-8185-2022-4.88.05.

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Formation of an effective enterprise management system requires emphasis on the use of modern marketing tools. One of the priority elements of achieving the strategic and tactical goals of marketing activities of enterprises is the active use of marketing communications and their implementation in practical activities, including with the aim of creating a powerful brand. Among the main tools for achieving the company's marketing goals regarding branding, the formation and maintenance of the company's consumer loyalty to its brand should be considered. The effectiveness of the implementation of
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Indrayani, Heni, Swita Amalia Hapsari, Hanif Wahyu Cahyaningtyas, and Rifqi Hindami. "ANALISIS PERKEMBANGAN PENELITIAN KOMUNIKASI PEMASARAN DAN KONTEN DIGITAL." DIALEKTIKA 6, no. 2 (2019): 118–34. http://dx.doi.org/10.32816/dialektika.v6i2.1261.

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 Students try to communicate scientifically through information written in their final project in the form of a Thesis. In the distribution of research topics in the Communication Studies program at Dian Nuswantoro University, most discussed digital content and marketing communication. Therefore, the purpose of this research is to analyze the development of digital content research and marketing communications. The method used is a descriptive quantitative method with a bibliometric approach from 21 thesis of Communication Studies Program students from August 2017 to March
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Kusuma, Adhi. "Strategi Komunikasi Pemasaran Media Radio Melalui Program On-Air." Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam 6, no. 1 (2022): 20. http://dx.doi.org/10.31764/jail.v6i1.11140.

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Abstrak: Semakin banyaknya media televisi, banyaknya radio – radio baru muncul alokasi frekuensi radio yang terbatas, dan munculnya banyak media baru seperti internet dan lain sebagainya membuat eksistensi industri radio semakin terancam. Hal ini membuat radio harus mampu bertahan dalam persaingan media massa yang begitu ketat. Salah satunya melalui strategi komunikasi pemasaran yang diterapkan. Teori tersebut digunakan dalam Marketing Communications Mix Philip Kotler pada Analisis 7P. Paradigma penelitian adalah post-Positivisme. Hasil studi kasus secara umum menunjukkan kesesuaian antara pol
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Hilmawan, Fadjar, Acep Samsudin, and R. Deni Muhammad Danial. "ANALYSIS OF PREPAID ELECTRICITY MARKETING COMMUNICATION STRATEGY IN THE ERA OF PANDEMI COVID 19 IN WORKING AREAS PT. PLN (Persero) CUSTOMER SERVICE UNIT (CSU) CIBADAK SUKABUMI." Inovbiz: Jurnal Inovasi Bisnis 9, no. 2 (2022): 40. http://dx.doi.org/10.35314/inovbiz.v9i2.2004.

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The purpose of this study were (1). To give you an idea of how models of Marketing Communication Strategies used PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. (2). To find out the factor and factor inhibitors Marketing Communication Strategy Supporting the use PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. This study uses descriptive qualitative method. Data from this study were obtained by performing Inteview, observation and documentation. Development of the validity of the data in this study was done by using triangula
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Yaremenko, Svitlana S., Iryna V. Taranenko, Valentyna M. Shevchenko, and Mariia O. Kuzmenko. "INFLUENCE MARKETING AS AN EFFECTIVE TOOL FOR ATTRACTING CONSUMERS." Європейський вектор економічного розвитку 2, no. 35 (2023): 125–42. http://dx.doi.org/10.32342/2074-5362-2023-2-35-10.

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The purpose of the article is to justify the importance of the company’s implementation of the partner program as an influencer marketing tool aimed at improving the company’s marketing communication system. The conducted analysis showed that the current state of companies’ marketing communications requires greater use of influencer marketing as an effective tool for influencing consumer purchase decisions, namely through the implementation of partnership programs that contribute to the formation of consumer trust in a specific brand, their retention and the creation of long-term relationships
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Manczak, Iryna. "Zintegrowany program działań marketingowych miasta na rynku turystycznym." Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, no. 905 (December 21, 2015): 21–35. http://dx.doi.org/10.15678/krem.814.

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In this article, the author seeks to explain the conceptual category of a city's integrated programme of marketing activities for the tourist market. The study is based on marketing research in the literature discussing companies' marketing communication with the market. The author describes the essence and process of marketing communications along with methods employed on the tourist market. Promotional tools are also discussed and the benefits of integrating the various tools in the construction of marketing messages targeted for the tourist market are emphasised. The author highlights the f
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Іванова, Зоя Олегівна, та Володимир Олегович Іванов. "ОСОБЛИВОСТІ МАРКЕТИНГОВОЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ ЦИФРОВИХ ІНСТРУМЕНТІВ ТА ТЕХНОЛОГІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, № 5 (2020): 32–39. http://dx.doi.org/10.30857/2413-0117.2019.5.3.

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The authors seek to explore the importance of implementing marketing communications in modern business settings. The article offers insights into specific features of marketing communications and their essential role in company activities, being a critical factor that impacts on company competitiveness, creating its positive image among consumers, disseminating information about company products and services, etc. The research provides interpretations of the classic concepts of "communication", "marketing communication", "digital communication" along with presenting modern digital technologies
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Chaplinskyі, Yurii, and Valentyn Niculcha. "GROUPING COSTS FOR THE DEVELOPMENT AND IMPLEMENTATION OF A LOYALTY PROGRAM." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS IV, no. 80 (2020): 151–62. http://dx.doi.org/10.34025/2310-8185-2020-4.80.11.

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In the process of marketing activities of the enterprise there are questions of expediency of development and implementation in their practical activity of loyalty programs which are an effective tool of communication influence on the consumer and in the long run lead to growth of indicators of efficiency of enterprise activity. Loyalty programs are aimed at increasing the competitiveness of the enterprise, building a strategy of long-term, mutually beneficial relationships with actual and potential consumers of goods because of their attraction, retention and multiplication. An important issu
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Telg, Ricky, Tracy Irani, and James Varvorines. "Extension Marketing: Building a Successful Local Extension Marketing Campaign." EDIS 2017 (December 6, 2017): 2. http://dx.doi.org/10.32473/edis-wc077-2017.

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This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation. This 2-page fact sheet is a minor revision written by Ricky Telg, Tracy Irani, and James Varvorines, and published by the Department of Agricultural Education and Communication,
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Dissertations / Theses on the topic "Marketing communications program"

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Goodwin, Nicholas Jeffery. "Effects of participation and sense of community on change agents in an Indonesian sanitation behaviour change communications program." Thesis, The University of Sydney, 2015. http://hdl.handle.net/2123/14561.

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Social and behaviour change programs often require “change agents” to effectively disseminate messages to target populations on issues ranging from sanitation to alcohol. How these programs select and utilise change agents – e.g. peer educators, community health workers, sales agents and counsellors – helps determine how effective they are. The setting for this quasi-experimental PhD study was the High 5 Kelurahan project designed to address five key sanitation behaviours, managed by the Cipta Cara Padu Foundation in Indonesia. This study utilised a mixed method approach to produce evidence fo
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Cabaniss, Amy Dyer. "Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation." Antioch University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1414697787.

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Chen, Kevin Tzu-Jung. "Javaserver page, Java servlet and JavaBean technology: Online real estate company." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2204.

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Гузь, М. М. "Застосування програмно-цільового підходу при складанні бюджету маркетингових комунікацій банку". Thesis, Тернопіль, 2009. http://essuir.sumdu.edu.ua/handle/123456789/62776.

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У доповіді розглянуто основні особливості застосування програмно-цільового підходу при складанні бюджету маркетингових комунікацій банку.<br>The main features of using a program-target approach to form a marketing communication budget of bank are determined in the report.
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Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.

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The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The pra
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Srikanlayanabuth, Araya. "Marketing and communication programs : (demonstration project) /." Online version of thesis, 1987. http://hdl.handle.net/1850/10306.

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Кіор, А. І. "Поведінка споживачів ТОВ «Гетьман Одеса» на ринку органічних продуктів харчування". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12662.

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Предметом даної кваліфікаційної роботи є аналіз потреб споживачів та модель купівельної поведінки споживачів на ринку органічної продукції споживання. Об'єкт випускної роботи – діяльність підприємства, що пропонує товари органічного походження на ринку Одеси. В першому розділі розглянуто концептуальні засади поведінки споживачів; в другому аналітичному розділі роботи викладено результати дослідження поведінки споживачів ТОВ «Гетьман Одеса»; в третьому практичному розділі відображено пропозиції щодо розробки стратегії позиціонування ТОВ «Гетьман Одеса».<br>Thesis consists of three chapters. Th
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Euawatana, Teerapong. "Implementation business-to-business electronic commercial website using ColdFusion 4.5." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1917.

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This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.
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Perry, Thomas D. "Marketing Graduate Programs at Marietta College." Marietta College / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=marietta1117736514.

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Malinoski, John Banton. "Graphic design archive on videodisc marketing and communication programs /." Online version of thesis, 1986. http://hdl.handle.net/1850/8749.

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Books on the topic "Marketing communications program"

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Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions.&#x0D; Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi
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Atherton, Terry J. Transit marketing: A program of research, demonstration and communication. Urban Mass Transportation Administration, Transit Management Division, 1985.

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Practices, LLC Best. Pharmaceutical speaker programs: Building the business. Best Practices, 2001.

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Rasmuson, Mark R. Strengthening capacity in public health communication for diphtheria control: A case study of the BASICS program in Russia. Basic Support for Institutionalizing Child Survival, 1998.

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Rasmuson, Mark R. Strengthening capacity in public health communication for diphtheria control: A case study of the BASICS program in Russia. Basic Support for Institutionalizing Child Survival, 1998.

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Consultancy, ASAP GoldMine, ed. The complete idiot's guide to Goldmine 5. Que Corporation, 2000.

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O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey --service/maintenance and marketing/sales perspectives. National Aeronautics and Space Administration, 1996.

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O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey --service/maintenance and marketing/sales perspectives. National Aeronautics and Space Administration, 1996.

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Resolution Trust Corporation (U.S.), ed. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. The Office, 1992.

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Office, General Accounting. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. The Office, 1992.

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Book chapters on the topic "Marketing communications program"

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Kadia, Shriram. "The World’s Largest Employment Guarantee Program: Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA)." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_4.

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Calzada, Jennifer A. "Communication, Marketing Plan, and Strategy." In Comprehensive Healthcare Simulation: Program & Center Development. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-46812-5_18.

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Kitchen, Philip J., and Marwa E. Tourky. "Developing Integrated Global Marketing Communication Programs." In Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6_6.

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Bularca, Maria-Cristina, Claudiu Coman, Florin Nechita, and Victor-Alexandru Briciu. "Attributes of Effective Online Promotion Strategies: Case Study of European Universities." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_93.

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AbstractLiving in the age of technology, universities are in need of keeping up with the development of the means of communication and the way new generations of students use these means. The purpose of the research was to identify the online promotion strategies used by the best European universities that provide master programs in communication based on a top made by Times Higher Education, in order to create an online promotion and communication procedure for Transilvania University of Brasov and other universities. Firstly, we analyzed the way the first 20 European universities with master
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Kadia, Shriram. "IMC’s Influence on Social Protection Programs of Developing Nations." In Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3_6.

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Gkikas, Dimitris C., Marios C. Gkikas, and John A. Theodorou. "A Comprehensive Marketing and Diffusion Strategy Protocol for Marine Life Protection, Restoration and Conservation; the Case of Endangered Pinna Nobilis." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_69.

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AbstractThis paper presents a comprehensive marketing and diffusion strategy protocol aimed at protecting, restoring, and conserving marine life populations, with a specific focus on the case of the noble pen shell (fan mussel) Pinna nobilis (P. nobilis). The P. nobilis is a critically endangered species of bivalve mollusk found in the Mediterranean Sea, playing a crucial role in maintaining ecological balance and serving as an indicator of environmental health. The protocol consists of various components designed to maximize impact of the Pinna-SOS project referred to “Innovative Actions for
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Landreth Grau, Stacy. "Marketing Communication Measurement and Evaluation." In Marketing for Nonprofit Organizations. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780190090807.003.0008.

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Chapter 8 picks up from Chapter 7 and discusses the importance of measurement and evaluation, particulary of marketing communications. Importantly, this chapter is not about program evaluation, but rather is concentrated on communication efforts. The chapter includes the differences and linkages among concepts such as goals, objectives, and metrics (and how these link back to strategy). The chapter goes into depth with metrics for measuring paid, owned, and earned media. This chapter underscores the importance of measuring (and research) to gain insights that allow for a more effective organiz
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Liang, Chyi-Lyi (Kathleen). "MarketMaker™." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch022.

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Given the fast growing interest in emerging economies, this chapter introduces an innovative network marketing framework in the United States represented by the MarketMaker™ program. For almost 10 years, the MarketMaker™ program successfully designed, planned, and implemented mixed strategies of inter-organizational network marketing, inter-market marketing, and opportunity marketing to encourage and improve communications between buyers, sellers, public sectors, government organizations, and educational institutions. MarketMaker™ has revolutionized the internet system by offering network part
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Host, Jim, and Eric A. Moyen. "Back to Kentucky and Bundled Rights." In Changing the Game. University Press of Kentucky, 2020. http://dx.doi.org/10.5810/kentucky/9780813179551.003.0009.

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While Host expanded corporate partnerships with the NCAA, he also obtained control of the marketing rights for multiple universities. In addition to the University of Texas, HCI began to work with Purdue, Florida State, Notre Dame, and other schools. While HCI expanded nationally, Host also won back the broadcasting and media rights to University of Kentucky (UK) sports. This time, Host took what he had learned with the NCAA and other universities and introduced a new innovation in intercollegiate athletics: bundled rights. Corporate sponsors signed up to be official partners with UK, and the
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Valle, Gissella. "Navigating Migrant Education in the USA." In Advances in Media, Entertainment, and the Arts. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3459-1.ch007.

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This chapter is part of a study carried out as part of a final master's creative project in the School of Communications at Florida State University. A social marketing communication campaign was created for the Migrant Education Program from the Florida Panhandle Area Educational Consortium. The study was the foundation for developing effective strategies for influencing behavior change by understanding the intended population (perceptions, needs, and barriers). In this sense, this initial research stage brought valuable insights to describe the target audience and determine the best ways to
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Conference papers on the topic "Marketing communications program"

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Serbanescu, Laura. "CURRICULAR ORGANIZATION OF PEDAGOGICAL STUDIES PROGRAM FOR TEACHING CAREER IN ROMANIA FROM THE PERSPECTIVE OF USE INFORMATION AND COMMUNICATIONS TECHNOLOGY." In eLSE 2012. Editura Universitara, 2012. http://dx.doi.org/10.12753/2066-026x-12-049.

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Modern society is increasingly dependent on information and communication technology. Preparing teachers can not ignore issues such as increasing marketing threat, increasing the impact of ICT and the requirement for sustainability. In this context we find it useful to introduce a section in this article results from a broader research, aimed at the initial teacher training in Romania through organized study programs at universities. We chose to present this section relating to frequency of use of ICT in initial training programs for career and teaching on the importance given to ICT oparte in
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Spajić, Jelena, Nikolina Milošević, Dunja Bošković, Bojana Milić, and Danijela Lalić. "MARKETING IN IT INDUSTRY: AN ANALYSIS OF GRADUATES' COMPETENCIES AND CAREER PATHS." In INTERNATIONAL Conference on Business, Management, and Economics Engineering Future-BME. Faculty of Technical Sciences, Novi Sad, 2025. https://doi.org/10.24867/future-bme-2024-105.

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The importance of marketing in the IT industry cannot be overstated, since it helps the identification and fulfilment of customer needs through tailored technological solutions. Well-educated marketing professionals are essential for the IT industry to develop effective communication strategies and foster strong customer relationships for all stakeholders. In order to better prepare graduates for the multidisciplinary problems of the IT industry, this article highlights the need for higher education institutions, particularly those offering business-oriented study programs, to modify their cur
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Rosken, Prof Dr Anne. "Communication as a Core." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-023.

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Communication as a Core - Effective communication for effective leadership! Communication is one of the essential skills of managers in almost all areas, such as in everyday management, in change processes including company health programs. Furthermore, communication is an essential component in the context of management and leadership. As operational practice often shows, many organizations invest too much time in management processes and too little in effective leadership. A key success factor for effective leadership is communication, so that leadership can be successful. The latter is part
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Pamungkas, Rheza Andhika, and Martani Huseini. "The Effectiveness of the Indonesia Stock Exchange's Marketing Communication Program: Yuk Nabung Saham." In The 2nd International Conference on Inclusive Business in the Changing World. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0008429402080217.

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Sergeyeva, N. V. "Digital technologies in the marketing of agricultural enterprises." In III ALL-RUSSIAN SCIENTIFIC CONFERENCE WITH INTERNATIONAL PARTICIPATION “ACHIEVEMENTS OF SCIENCE AND TECHNOLOGY, CULTURAL INITIATIVES AND SUSTAINABLE DEVELOPMENT-DNIT-III-2024”. Krasnoyarsk Science and Technology City Hall, 2024. http://dx.doi.org/10.47813/dnit-iii.2024.11.3001.

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Many agricultural and processing enterprises face the problem of timely sale of perishable products. Enterprises need to create a multifactorial digital technology with a number of consistent tools that contribute to creating a highly rated organization in a communication environment, monitoring retail sales and stimulating product sales. Digital tools for marketing analysis and control of marketing operations are proposed through the introduction of a Low-cod platform and a CRM system. A special program will help to organize interaction with customers, control wholesale deliveries and retail
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Minculete, Gheorghe, and Sorin Minculete. "APPROACHES TO COMPANIES’ PERSONNEL EDUCATIONAND TRAINING IN THE FIELD OF DIGITAL MARKETING." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-166.

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new world of marketing is constantly evolving and under these conditions, managers of modern companies are acting through training to adapt and manage the changes that take place in the digital world. Under the new conditions of the digital economy, company trainers are working to train managers and marketers in order to adapt to the demands of modern, highly complex businesses that evolve at a faster rate. Consequently, they act in line with the revolutions in both manufacturing and software industries when new digital marketing strategies are introduced. Therefore, the instrumentation of Agi
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Museanu, Elena, and Ana mihaela Istrate. "CORPORATE E-LEARNING PROGRAMS ON MARKETING STRATEGIES, ADAPTED TO THE TEACHING METHODS APPLIED IN THE PRIVATE ACADEMIC SYSTEM." In eLSE 2013. Carol I National Defence University Publishing House, 2013. http://dx.doi.org/10.12753/2066-026x-13-163.

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The need for an appropriate incorporation of technology into teaching rose the question of how practical are the e-learning methods applied by privately held institutions and corporations, in training their partners on specific marketing topics, to the requirements of the virtual learning environments (VLEs) in higher education, in Romania. Mishra and Koehler (2006) highlight the theory that technology is not enough if it is not combined with the appropriate teaching methods and the pedagogical skills, which a professor naturally acquires during an entire career in the academic system. The pur
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Mahayanti, N. C., H. Amani, and M. Rendra. "Improvement design of marketing communication program in shoe company using benchmarking method and analytical hierarchy process tools." In PROCEEDINGS OF THE SYMPOSIUM ON ADVANCE OF SUSTAINABLE ENGINEERING 2021 (SIMASE 2021): Post Covid-19 Pandemic: Challenges and Opportunities in Environment, Science, and Engineering Research. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0129606.

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Pirina, Maria Grazia. "NEW TREND IN COMPETENCE FRAMEWORK FOR SPORTS MANAGERS." In INTERNATIONAL SCIENTIFIC CONGRESS “APPLIED SPORTS SCIENCES”. Scientific Publishing House NSA Press, 2022. http://dx.doi.org/10.37393/icass2022/133.

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ABSTRACT To achieve the objectives of empowering female sports managers through an up-skill process related to marketing, communication, &amp; visibility strategies, Germany &amp; Italy realized comprehensive research about the current needs of sports managers in communication/ marketing skills. This study aims to determine the profiles of the sports managers in each country and their level of sport management competencies. The descriptive-comparative research design, &amp; descriptive statistics were used, such as mean, mode, standard deviation, &amp; frequency count, in describing the respon
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Lukitawati, Barliana, and Riris Aishah. "Islamic Boarding School International Program in View of Integrated Marketing Communication Syariah (Study on Darunajah Islamic Boarding School)." In Proceedings of the 4th International Colloquium on Interdisciplinary Islamic Studies in conjunction with the 1st International Conference on Education, Science, Technology, Indonesian and Islamic Studies, ICIIS and ICESTIIS 2021, 20-21 October 2021, Jambi, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.20-10-2021.2316334.

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Reports on the topic "Marketing communications program"

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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia.
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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