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Books on the topic 'Marketing communications program'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

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The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi

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2

Atherton, Terry J. Transit marketing: A program of research, demonstration and communication. Urban Mass Transportation Administration, Transit Management Division, 1985.

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3

Practices, LLC Best. Pharmaceutical speaker programs: Building the business. Best Practices, 2001.

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4

Rasmuson, Mark R. Strengthening capacity in public health communication for diphtheria control: A case study of the BASICS program in Russia. Basic Support for Institutionalizing Child Survival, 1998.

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5

Rasmuson, Mark R. Strengthening capacity in public health communication for diphtheria control: A case study of the BASICS program in Russia. Basic Support for Institutionalizing Child Survival, 1998.

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6

Consultancy, ASAP GoldMine, ed. The complete idiot's guide to Goldmine 5. Que Corporation, 2000.

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7

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey --service/maintenance and marketing/sales perspectives. National Aeronautics and Space Administration, 1996.

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8

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey --service/maintenance and marketing/sales perspectives. National Aeronautics and Space Administration, 1996.

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9

Resolution Trust Corporation (U.S.), ed. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. The Office, 1992.

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10

Office, General Accounting. Resolution Trust Corporation: Survey results on RTC's communication and real estate marketing : briefing report to the Honorable Albert V. Casey, President and Chief Executive Officer, Resolution Trust Corporation. The Office, 1992.

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11

Ch'oe, Ch'ang-hyŏn. Kungnyŏk iran muŏt in'ga. K'ŏmyunik'eisyŏn Puksŭ, 2015.

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12

Office, General Accounting. Telecommunications: Federal and state universal service programs and challenges to funding : report to the ranking minority member, Subcommittee on Telecommunications and the Internet, Committee on Energy and Commerce, House of Representatives. GAO, 2002.

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13

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1993.

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14

Pinelli, Thomas E. NASA/DoD Aerospace Knowledge Diffusion Research Project.: Results of a telephone survey. National Aeronautics and Space Administration, 1992.

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15

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 2 survey. National Aeronautics and Space Administration, 1994.

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16

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1991.

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17

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey. National Aeronautics and Space Administration, 1996.

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18

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1993.

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19

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1994.

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20

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1991.

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21

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1991.

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22

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1995.

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23

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 3 survey. National Aeronautics and Space Administration, 1994.

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24

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1995.

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25

Pinelli, Thomas E. NASA/DOD Aerospace Knowledge Diffusion Research Project. NASA, 1997.

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26

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey--human factors and crew integration perspective. National Aeronautics and Space Administration, 1996.

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27

Pinelli, Thomas E. NASA/DOD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1996.

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28

Pinelli, Thomas E. NASA/DoD Aerospace Knowledge Diffusion Research Project: Summary report to phase 3 academic library respondents including frequency distributions. Langley Research Center, 1991.

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29

Pinelli, Thomas E. NASA/DoD Aerospace Knowledge Diffusion Research Project: Report to phase two respondents. Langley Research Center, 1991.

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30

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1993.

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31

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1991.

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32

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey--propulsion and aircraft engine perspective. National Aeronautics and Space Administration, 1996.

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33

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1990.

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34

Pinelli, Thomas E. NASA/DoD Aerospace Knowledge Diffusion Research Project.: Results of a telephone survey. National Aeronautics and Space Administration, 1992.

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35

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey--manufacturing and production perspective. National Aeronautics and Space Administration, 1996.

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36

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1994.

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37

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey--aircraft design perspective. National Aeronautics and Space Administration, 1996.

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38

O, Barclay Rebecca, Kennedy John M, and United States. National Aeronautics and Space Administration., eds. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1994.

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39

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 Mail survey-flight test engineers perspective. National Aeronautics and Space Administration, 1996.

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40

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1993.

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41

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 3 survey. National Aeronautics and Space Administration, 1994.

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42

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: An analysis of five studies. National Aeronautics and Space Administration, 1994.

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43

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1991.

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44

Pinelli, Thomas E. NASA/DoD Aerospace Knowledge Diffusion Research Project. National Aeronautics and Space Administration, 1992.

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45

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 3 U.S. aerospace engineering educators survey. National Aeronautics and Space Administration, 1996.

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46

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project.: An analysis of five studies. National Aeronautics and Space Administration, 1994.

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47

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1991.

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48

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1995.

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49

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1990.

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50

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1995.

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