Log in

Relevant bibliographies by topics / Marketing communications program / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Marketing communications program.

Dissertations / Theses on the topic 'Marketing communications program'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 43 dissertations / theses for your research on the topic 'Marketing communications program.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Goodwin, Nicholas Jeffery. "Effects of participation and sense of community on change agents in an Indonesian sanitation behaviour change communications program." Thesis, The University of Sydney, 2015. http://hdl.handle.net/2123/14561.

Full text

Abstract:

Social and behaviour change programs often require “change agents” to effectively disseminate messages to target populations on issues ranging from sanitation to alcohol. How these programs select and utilise change agents – e.g. peer educators, community health workers, sales agents and counsellors – helps determine how effective they are. The setting for this quasi-experimental PhD study was the High 5 Kelurahan project designed to address five key sanitation behaviours, managed by the Cipta Cara Padu Foundation in Indonesia. This study utilised a mixed method approach to produce evidence fo

APA, Harvard, Vancouver, ISO, and other styles

2

Cabaniss, Amy Dyer. "Message Matters: Application of the Theory of Planned Behavior to Increase Household Hazardous Waste Program Participation." Antioch University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1414697787.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Chen, Kevin Tzu-Jung. "Javaserver page, Java servlet and JavaBean technology: Online real estate company." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2204.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Гузь, М. М. "Застосування програмно-цільового підходу при складанні бюджету маркетингових комунікацій банку". Thesis, Тернопіль, 2009. http://essuir.sumdu.edu.ua/handle/123456789/62776.

Full text

Abstract:

У доповіді розглянуто основні особливості застосування програмно-цільового підходу при складанні бюджету маркетингових комунікацій банку.<br>The main features of using a program-target approach to form a marketing communication budget of bank are determined in the report.

APA, Harvard, Vancouver, ISO, and other styles

5

Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.

Full text

Abstract:

The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The pra

APA, Harvard, Vancouver, ISO, and other styles

6

Srikanlayanabuth, Araya. "Marketing and communication programs : (demonstration project) /." Online version of thesis, 1987. http://hdl.handle.net/1850/10306.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Кіор, А. І. "Поведінка споживачів ТОВ «Гетьман Одеса» на ринку органічних продуктів харчування". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12662.

Full text

Abstract:

Предметом даної кваліфікаційної роботи є аналіз потреб споживачів та модель купівельної поведінки споживачів на ринку органічної продукції споживання. Об'єкт випускної роботи – діяльність підприємства, що пропонує товари органічного походження на ринку Одеси. В першому розділі розглянуто концептуальні засади поведінки споживачів; в другому аналітичному розділі роботи викладено результати дослідження поведінки споживачів ТОВ «Гетьман Одеса»; в третьому практичному розділі відображено пропозиції щодо розробки стратегії позиціонування ТОВ «Гетьман Одеса».<br>Thesis consists of three chapters. Th

APA, Harvard, Vancouver, ISO, and other styles

8

Euawatana, Teerapong. "Implementation business-to-business electronic commercial website using ColdFusion 4.5." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1917.

Full text

Abstract:

This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.

APA, Harvard, Vancouver, ISO, and other styles

9

Perry, Thomas D. "Marketing Graduate Programs at Marietta College." Marietta College / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=marietta1117736514.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Malinoski, John Banton. "Graphic design archive on videodisc marketing and communication programs /." Online version of thesis, 1986. http://hdl.handle.net/1850/8749.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Li, Xinxin. "Integrated marketing communication for University of Gävle to promote Nursing Program in China." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21666.

Full text

Abstract:

This study aims to explore effective marketing communication strategies for the nursing program of University of Gävle to develop in China. Qualitative method is used in this research. The data is collected from 24 semi-structured interviews with managers in University of Gävle, managers and students in Zhuhai College of Jilin University and Kede College of Capital Normal University. The study finds out that traditional media advertising, online advertising, and public relations and publicity are effective for both students and managers. However, direct communication is particularly effective

APA, Harvard, Vancouver, ISO, and other styles

12

Folck, Alcinda L. "Case Study of Strategic Communication Campaigns by Certification Programs." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1354542044.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Wei, Na S. M. Massachusetts Institute of Technology. "A systematic approach to marketing and communication : a case study of MIT System Design and Management Program." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/107354.

Full text

Abstract:

Thesis: S.M. in Engineering and Management, Massachusetts Institute of Technology, School of Engineering, System Design and Management Program, Engineering and Management Program, 2016.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 70-73).<br>Different from the for-profit organizations' marketing objectives, marketers in academic sectors tend to have a different set of priorities comparing to ultimately increasing goods or services sales to gain profit. This thesis attempts to explore the effective marketing and communication methods to establish strong

APA, Harvard, Vancouver, ISO, and other styles

14

Čuchranová, Mária. "Analýza vernostného programu reštaurácii Ambiente." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-150257.

Full text

Abstract:

The thesis is focused on the area of loyalty programme. Its aim is to analyse the loyalty programme of Ambiente restaurants called The Programme for Friends of Good Food and to compare it with the old method of rewarding customers that the company used to have before they launched the programme. The theoretical part of this thesis describes the position of loyalty programme in marketing and explains the basic terms as marketing and commercial communication, marketing mix, communication mix, sales promotion and its different forms. In connection with the loyalty programme, the terms as customer

APA, Harvard, Vancouver, ISO, and other styles

15

Hadrabová, Jitka. "Komunikační program ve vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-135926.

Full text

Abstract:

Develop a strategic analysis of the selected company. Describe the marketing mix and marketing management with an emphasis on communication policy of the company. Prepare a draft communication program.

APA, Harvard, Vancouver, ISO, and other styles

16

Köllner, Karl, and Julia Hofvendahl. "Constructing authenticity : A qualitative study of internal CSR communication." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-57070.

Full text

Abstract:

The rapid increase of corporate social responsibility (CSR) has led to a large numbers of programs that have failed to meet the expectations of stakeholders (McShane & Cunningham 2012). The reason being that stakeholders are becoming more sceptical about firms true purpose for engaging in CSR activities (Arendt & Brettel 2010). It may fuel worries that firms are acting in self-interest and trying to look good instead of doing good and not acting in line with the communicated CSR (Porter and Kramer 2011). Despite this downside, a well-executed CSR can lead to an increased company attrac

APA, Harvard, Vancouver, ISO, and other styles

17

Lahnerová, Sabina. "Marketingová strategie vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-433389.

Full text

Abstract:

Diplomová práce je návrhem marketingové strategie zaměřující se na věrnostní programy módní firmy. Věrnostní program slouží k prohlubování vztahu se zákazníky, navýšení tržeb a lepší cílení reklamy. K vybudování fungujícího věrnostního programu je třeba analyzovat současná situaci firmy, ale také zjistit požadavky a přání zákazníku firmy. Neméně důležitým krokem je také představení věrnostních programů ostatních mezinárodních firem.

APA, Harvard, Vancouver, ISO, and other styles

18

Jantzen, Elke Simone. "The role of sponsorship marketing in the integrated marketing communication programme with reference to the German insurance company Cosmos Direkt." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/53167.

Full text

Abstract:

Assignment (MComm)--University of Stellenbosch, 2002.<br>ENGLISH ABSTRACT: Sponsorship marketing, as part of the integrated marketing communication programme, is a relatively new field of application. There is still a lack of research in many areas of this field, especially in respect of the measurement of the effectiveness of this communication instrument. Although its roots could be traced back to ancient Greece, substantial growth and development in the field of sponsorship marketing have taken place over the past three decades. More recently the concentration of sponsored events has

APA, Harvard, Vancouver, ISO, and other styles

19

Briggs, Lorie Plyler. "Factors Prospective Students Consider When Selecting an MBA Program." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4446.

Full text

Abstract:

This paper adds to existing literature regarding MBA selection processes and helps identify and better understand the needs that motivate consumers to pursue an MBA degree. Through a series of qualitative, one-on-one interviews with 17 brand-new MBA students or prospective students, this research found that while many people have "always wanted" to earn the advanced degree, most have toyed with the idea of a graduate business degree for many years. The most frequent reasons that people cite regarding their decision to seriously consider an MBA at a large southern university centers around f

APA, Harvard, Vancouver, ISO, and other styles

20

Breander, Jonas, and Christina Holmström. "Programming : En studie om förfinansierade TV-program." Thesis, Södertörn University College, School of Business Studies, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-2487.

Full text

Abstract:

<p>Med en allt mer konkurrensutsatt marknad är det svårt för företagen att nå ut med sina budskap till konsumenterna. Reklam är inget som lockar längre och möjligheterna att slippa dem blir bara fler och fler. Ett relativt nytt sätt att ändå få ut sitt budskap är att förpacka det i redaktionellt material och göra ett TV- program av det hela, programming, det vill säga helt eller delvis förfinansierade program.</p><br><p>Due to more and more competition on the market companies find it harder to get their message through to the customers. Nowadays, popularity for

APA, Harvard, Vancouver, ISO, and other styles

21

Laštovičková, Lucie. "Věrnostní program maloobchodního řetězce Tesco - Clubcard." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114091.

Full text

Abstract:

This thesis deals with loyalty program of retail chain Tesco -- Clubcard loyalty program. The thesis is divided into two parts. The first part is focused on terms explanation -- e.g. marketing and commercial communication, sales promotion and it's techniques and also loyalty and loyalty programs itself. The beginning of practical part firstly describes current trends on the retail market. The following competitive analysis of retail chains is focused on loyalty programs. Next part deals with Tesco company and it's Clubcard loyalty program. The main contribution is represented by marketing rese

APA, Harvard, Vancouver, ISO, and other styles

22

Bosch, Steven. "The communication approach of the loveLife HIV/AIDS prevention programme / S. Bosch." Thesis, North-West University, 2009. http://hdl.handle.net/10394/4150.

Full text

Abstract:

loveLife, the South African national HIV/AIDS prevention programme for youth, is known for its brand-oriented billboards and mass media campaign that ranges over various print-, broadcast- and alternative media. However, the organisation also implements a national grass-roots peer motivation programme where various activities are co-ordinated by youths (GroundBREAKERS and Mpintshis) from the community. The organisation has been criticised for its communication approach, with many researchers primarily focusing on the organisation's mass media and billboards. This study investigates the comm

APA, Harvard, Vancouver, ISO, and other styles

23

Supthawechaikul, Oranee. "Analyzing the amount and type of information that is presented in Thai television commercials." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2199.

Full text

Abstract:

The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.

APA, Harvard, Vancouver, ISO, and other styles

24

Ryan, Emily E. "Reflections on Using My MTSC Program and Internship Experiences with Online Marketing/Branding to Build Organizational Sustainability for Ohio's E & A Center." Miami University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=miami1431095257.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Hwang, Jiyoung. "Rewarding Corporate Social Responsibility (CSR) Through CSR Communication: Exploring Spillover Effects in Retailer Private Brands and Loyalty Programs." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1291171034.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Божков, Дмитро Сергійович, Дмитрий Сергеевич Божков та Dmytro Serhiiovych Bozhkov. "Особливості презентації благодійної діяльності через ціноутворення". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64849.

Full text

Abstract:

В сучасних умовах зростаючої конкурентної боротьби, з одного боку, та розширення спектру комунікаційних заходів, з іншого, товаровиробники знаходяться у ситуації постійного пошуку нових різноманітних засобів просування продукції, поліпшення власної репутації тощо. В цьому напрямку суб’єктами господарювання використовуються і новітні (синтетичні) інструменти маркетингових комунікацій, і останні розробки ІТ індустрії, і результати досліджень соціологів, психологів та інших профільних спеціалістів. Але такі заходи швидко клонуються і ринок продовжує вимагати нових рішень.

APA, Harvard, Vancouver, ISO, and other styles

27

Howenstine, Julie Anne. "Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use." University of Toledo / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1365083563.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Ловчєва, А. К. "Управління маркетингом підприємства ТОВ «Телекарт Прилад» в сучасних умовах". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9799.

Full text

Abstract:

В роботі розглядаються теоретичні основи маркетингової діяльності підприємства; основні елементи комплексу маркетингу та його функції. Проведено аналіз основних економічних показників господарської і фінансової діяльності ТОВ «Телекарт Прилад», проведено факторний аналіз обсягу отриманого чистого фінансового результату підприємства.<br>The paper considers the theoretical foundations of the marketing activity of the enterprise; the main elements of the marketing complex and its functions. The analysis of the main economic indicators of economic and financial activity of LLC "Telecard Device" wa

APA, Harvard, Vancouver, ISO, and other styles

29

Борщ, С. С. "Удосконалення маркетингової діяльності ТОВ «Альфа» в сучасних умовах". Thesis, 2019. http://dspace.oneu.edu.ua/jspui/handle/123456789/11000.

Full text

Abstract:

В роботі розглядаються теоретичні аспекти сутності, змісту та властивостей концепції комплексу маркетингу, ролі служби маркетингу в діяльності підприємства, методики визначення результативності маркетингової діяльності. Проаналізовано організаційно-економічну характеристику діяльності ТОВ «АЛЬФА», фінансовий стан ТОВ «АЛЬФА», сучасного стану комплексу маркетингу ТОВ «АЛЬФА». Запропоновано заходи щодо удосконалення маркетингової діяльності на ринку рекламних послуг: розробка проекту комплексу маркетингу ТОВ «АЛЬФА», зроблена оцінка ефективності реалізації плану маркетингу. Представлено прогно

APA, Harvard, Vancouver, ISO, and other styles

30

Джавров, Є. В. "Організація надання послуг в засобах розміщення туристів малої місткості". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12101.

Full text

Abstract:

У роботі розглядаються теоретичні аспекти засобу розміщування, як елементу індустрії туризму та специфіка обслуговування в готелях малої місткості. . Проаналізовано виробничу діяльність та процес надання готельних послуг в засобі розміщення туристів малої місткості «Де Волан». . Запропоновано впровадити програму лояльності клієнтів та був розроблений комплекс заходів щодо вдосконалення організації надання послуг в готельному підприємстві «Де Волан».<br>The work deals with the theoretical of aspects accommodation as an element of the tourism industry and specifics of servicing in small hotels

APA, Harvard, Vancouver, ISO, and other styles

31

Cordovil, Maria do Carmo Orta Oliveira de Herédia. "A communication plan for the “1 yogurt a day” program." Master's thesis, 2015. http://hdl.handle.net/10071/11416.

Full text

Abstract:

JEL- M31 – Marketing, D83 – Communications<br>The 1 Yogurt a Day is an unbranded program created by Danone in partnership with Associação Portuguesa dos Nutricionistas (APN), Associação Portuguesa de Medicina Geral e Familiar (APMGF) and the Biotechnological School from the Oporto Catholic University. It is based on a scientific consensus, which associates yogurt with a healthy lifestyle and promotes it as an excellent choice for moments of snacking; as strong and relevant partners that give credibility to the program and is relevant because the number of people that are overweight and obese i

APA, Harvard, Vancouver, ISO, and other styles

32

"A Marketing communication program for a heavy electrical engineering company selling to the People's Republic of China." Chinese University of Hong Kong, 1988. http://library.cuhk.edu.hk/record=b5887176.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Pinto, Patrícia. "Modeling consumer behavior in the portuguese recycling program: the logistics and communication planning implications." Doctoral thesis, 2004. http://hdl.handle.net/10400.1/7602.

Full text

Abstract:

Tese de Doutoramento, Métodos Quantitativos Aplicados à Economia e à Gestão na especialidade de Estatística, Faculdade de Economia, Universidade do Algarve, 2004<br>Based on the data of the most recent national survey conducted in Portugal for Sociedade Ponto Verde (SPV) concerning the attitudes and motivations towards household packaging separation and selective disposal for recycling, the main objective of this thesis is to explore the use of multivariate statistical methods to provide a quantitative formative research on the determinants of recycling behavior in the Portuguese case.

APA, Harvard, Vancouver, ISO, and other styles

34

Maeko, Reuben. "Assessing the effectiveness of direct marketing and digital communication as integrated marketing communication strategies : a case study of the University of Limpopo student recruitment programme." Thesis, 2020. http://hdl.handle.net/10386/3471.

Full text

Abstract:

Thesis (M.A. (Communication Studies)) -- University of Limpopo, 2020<br>The purpose of this study was to assess the Integrated Marketing Communication (IMC) strategies used by the University of Limpopo’s Marketing and Communication, Student Recruitment division. The study focuses on the use of IMC strategies including direct marketing, which includes marketing through branding, face- to -face interaction with customers and other elements including advertising. The other aspect of the marketing strategy is digital communication, which includes social media and web marketing that the university

APA, Harvard, Vancouver, ISO, and other styles

35

Olsson, Linnea. "The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry." Thesis, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-150014.

Full text

Abstract:

Marketing communication has been a widely researched area throughout recent years, due to the emergence of the internet. The different marketing communication channels used by customer loyalty programs in order to reach members efficiently, must be adapted to fit the consumer’s demand in order to deliver the message of the marketing actions. The marketing communication matrix claims that marketing communication can be divided into two perspectives, where one-way marketing communication is the communication actions that creates a monologue from a firm, and two-way marketing communication is the

APA, Harvard, Vancouver, ISO, and other styles

36

KUBIČKA, Tomáš. "Obchodování na internetu." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-153725.

Full text

Abstract:

Diploma thesis "E-commerce" aimed to create a suitable solution for marketing mix of the e-shop Levneelektro.cz. Based on performed analyzes I concluded that improvement of a communication with customers is very important for company ELEKTRA PV. I found that a crucial step for maintenance of competitiveness is the foundation of a loyalty program which is responsible for keeping customer loyalty. I have designed two different solutions of the loyalty program that are appropriate for the company.

APA, Harvard, Vancouver, ISO, and other styles

37

Pereira, Carolina Vicente de Sá. "The consumer side of the loyalty program Cartão Mais São Domingos." Master's thesis, 2019. http://hdl.handle.net/10400.14/29284.

Full text

Abstract:

Purpose – This research aims to understand the current state of the Loyalty Program Cartão Mais São Domingos in regards to its awareness, adherence, usage, image perception by the consumers of the Parish and overall strategies of improvement. Furthermore, it aims to comprehend which strategies need to be applied to enhance and improve the overall value proposition for consumers and increase the Loyalty Program’s overall success. Methodology – A survey, which was taken by a total of 150 people (who either reside or work/study in the São Domingos de Benfica Parish), was developed in order to as

APA, Harvard, Vancouver, ISO, and other styles

38

Chiang, Kuo-Liang, and 蔣國良. "How to improve the efficiency of English Educational Programs in the field of mass communication'--using an example from the production and marketing of a children’s English educational show." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/99538100653759976198.

Full text

Abstract:

碩士<br>世新大學<br>傳播管理學系<br>92<br>Because of the rapid growth of information technologies, a common shared language, English, becomes more and more important and plays an important role in every field. It has been said that English is the “World Language.” Because of this global trend, The Department of Education Ministry in Taiwan has decided to Extending the teaching of English to begin with the third grade of elementary school. Formal study books and videos, as well as many unofficial English-teaching materials, have been published without careful review and examination. In this research pa

APA, Harvard, Vancouver, ISO, and other styles

39

KLASOVÁ, Kristýna. "Marketingový plán Školícího centra Oáza." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-53338.

Full text

Abstract:

In my dissertation, I attend to the Marketing plan of the Training center Oaza. This is a concrete real company Oaza Ricany, which in its current premises built and opened in 2009 a new Training center Oaza. The main objective of this thesis is to create a marketing plan for the Training center Oaza. The aim is to consolidate existing activities and plans of the company Oaza Ricany a complete marketing plan for a newly built training center, which will help improve the economy of the company and will focus on finding other ways to increase the occupancy of training center. The operational obje

APA, Harvard, Vancouver, ISO, and other styles

40

Figueiredo, Joana Fidalgo. "Oeiras Valley : uma boa estratégia de branding? análise do impacto do programa na imagem do concelho." Master's thesis, 2021. http://hdl.handle.net/10437/12772.

Full text

Abstract:

Orientação: Célia Gamboa da Fonseca<br>Cada vez mais, os territórios, sejam eles países, regiões, cidades ou vilas, pensam e repensam formas de comunicação, procurando atrair investimento, pessoas, entre outros. Estas estratégias podem decorrer ao nível da sua própria imagem, do seu posicionamento ou das suas ações concretas, recorrendo, para isso, a diversas estratégias. E são precisamente estas estratégias que constam do seu programa de branding, neste caso, branding territorial. Oeiras é um dos concelhos mais privilegiados de Portugal, com uma boa localização, tempo ameno, paisag

APA, Harvard, Vancouver, ISO, and other styles

41

Ribeiro, Rita Machado Mesquita Tomé. "Clube Smart: um canal de fidelização de clientes." Master's thesis, 2016. http://hdl.handle.net/10071/13533.

Full text

Abstract:

JEL Classification System: M31 - Marketing | M37 - Advertising<br>Temos assistido nas últimas décadas à evolução do marketing em direção a uma lógica mais relacional. Dentro do contexto digital, onde o ritmo da evolução tecnológica aumenta freneticamente a par com o envolvimento do ser humano com as novas tecnologias, torna-se vital para as marcas captar a atenção dos consumidores que recebem diariamente estímulos sucessivos e se tornam cada vez mais exigentes, informados e menos fiéis. Sendo a fidelidade do cliente um fator de estabilidade para as empresas, as marcas que conseguirem captar a

APA, Harvard, Vancouver, ISO, and other styles

42

Madden-Hallett, Helen. "Generation Y’s Brand Perceptions of Industrial Unions in the Context of Declining Membership." Thesis, 2017. https://vuir.vu.edu.au/35035/.

Full text

Abstract:

The thesis objective is to investigate the use of marketing techniques to increase and stabilise membership fluctuations in the Victorian State Branch of the National Tertiary Education Union. The research is unique in that it utilises industrial relations literature and discipline specific ideas combined with literature and concepts drawn from the marketing discipline. The industrial relations literature is used to understand the causes of declining union membership, while the marketing literature provides insights into strategies that might be used to halt membership decline.

APA, Harvard, Vancouver, ISO, and other styles

43

Ford, Jonathan W. "Google in China : examining hegemonic identification strategies in organizational rhetoric." Thesis, 2013. http://hdl.handle.net/1805/3621.

Full text

Abstract:

Indiana University-Purdue University Indianapolis (IUPUI)<br>The author employs Hoffman and Ford’s method for analyzing organizational rhetoric to examine the discourse of Google, Inc. Employing a hybrid method, built on rhetorical criticism which incorporates elements of organizational communication theory, the analysis examines identity rhetoric present in Google’s discourse regarding its operations in China. Using this approach, the author leverages the method to critically examine hegemonic aspects of the discourse in order to examine how Google constructs its Western consumer based audie

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!