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Journal articles on the topic 'Marketing communications program'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Chaplinskyі, Yuriy, and Olena Bozulenko. "ADVERTISING SUPPORT FOR LOYALTY IMPLEMENTATION." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS III, no. 83 (2021): 68–79. http://dx.doi.org/10.34025/2310-8185-2021-3.83.05.

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The loyalty program is an important element of the marketing communication activities of the enterprise, so its implementation should be based on the concept of integrated marketing communications. Integrated marketing communications is a concept of marketing communications planning, related to the need to assess the strategic role of individual areas and find the optimal combination to ensure clarity, consistency and maximize the impact of communication programs through seamless integration of all individual appeals. That is, the loyalty program must be integrated with other elements of the m

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Yurii, Chaplinskyі, and Bozulenko Olena. "PR TOOLS IN THE IMPLEMENTATION OF A COMPANY BRAND LOYALTY PROGRAM." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS IV, no. 88 (2022): 55–65. http://dx.doi.org/10.34025/2310-8185-2022-4.88.05.

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Formation of an effective enterprise management system requires emphasis on the use of modern marketing tools. One of the priority elements of achieving the strategic and tactical goals of marketing activities of enterprises is the active use of marketing communications and their implementation in practical activities, including with the aim of creating a powerful brand. Among the main tools for achieving the company's marketing goals regarding branding, the formation and maintenance of the company's consumer loyalty to its brand should be considered. The effectiveness of the implementation of

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Indrayani, Heni, Swita Amalia Hapsari, Hanif Wahyu Cahyaningtyas, and Rifqi Hindami. "ANALISIS PERKEMBANGAN PENELITIAN KOMUNIKASI PEMASARAN DAN KONTEN DIGITAL." DIALEKTIKA 6, no. 2 (2019): 118–34. http://dx.doi.org/10.32816/dialektika.v6i2.1261.

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   Students try to communicate scientifically through information written in their final project in the form of a Thesis. In the distribution of research topics in the Communication Studies program at Dian Nuswantoro University, most discussed digital content and marketing communication. Therefore, the purpose of this research is to analyze the development of digital content research and marketing communications. The method used is a descriptive quantitative method with a bibliometric approach from 21 thesis of Communication Studies Program students from August 2017 to March

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Kusuma, Adhi. "Strategi Komunikasi Pemasaran Media Radio Melalui Program On-Air." Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam 6, no. 1 (2022): 20. http://dx.doi.org/10.31764/jail.v6i1.11140.

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Abstrak: Semakin banyaknya media televisi, banyaknya radio – radio baru muncul alokasi frekuensi radio yang terbatas, dan munculnya banyak media baru seperti internet dan lain sebagainya membuat eksistensi industri radio semakin terancam. Hal ini membuat radio harus mampu bertahan dalam persaingan media massa yang begitu ketat. Salah satunya melalui strategi komunikasi pemasaran yang diterapkan. Teori tersebut digunakan dalam Marketing Communications Mix Philip Kotler pada Analisis 7P. Paradigma penelitian adalah post-Positivisme. Hasil studi kasus secara umum menunjukkan kesesuaian antara pol

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Hilmawan, Fadjar, Acep Samsudin, and R. Deni Muhammad Danial. "ANALYSIS OF PREPAID ELECTRICITY MARKETING COMMUNICATION STRATEGY IN THE ERA OF PANDEMI COVID 19 IN WORKING AREAS PT. PLN (Persero) CUSTOMER SERVICE UNIT (CSU) CIBADAK SUKABUMI." Inovbiz: Jurnal Inovasi Bisnis 9, no. 2 (2022): 40. http://dx.doi.org/10.35314/inovbiz.v9i2.2004.

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The purpose of this study were (1). To give you an idea of how models of Marketing Communication Strategies used PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. (2). To find out the factor and factor inhibitors Marketing Communication Strategy Supporting the use PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. This study uses descriptive qualitative method. Data from this study were obtained by performing Inteview, observation and documentation. Development of the validity of the data in this study was done by using triangula

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Yaremenko, Svitlana S., Iryna V. Taranenko, Valentyna M. Shevchenko, and Mariia O. Kuzmenko. "INFLUENCE MARKETING AS AN EFFECTIVE TOOL FOR ATTRACTING CONSUMERS." Європейський вектор економічного розвитку 2, no. 35 (2023): 125–42. http://dx.doi.org/10.32342/2074-5362-2023-2-35-10.

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The purpose of the article is to justify the importance of the company’s implementation of the partner program as an influencer marketing tool aimed at improving the company’s marketing communication system. The conducted analysis showed that the current state of companies’ marketing communications requires greater use of influencer marketing as an effective tool for influencing consumer purchase decisions, namely through the implementation of partnership programs that contribute to the formation of consumer trust in a specific brand, their retention and the creation of long-term relationships

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Manczak, Iryna. "Zintegrowany program działań marketingowych miasta na rynku turystycznym." Krakow Review of Economics and Management/Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie, no. 905 (December 21, 2015): 21–35. http://dx.doi.org/10.15678/krem.814.

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In this article, the author seeks to explain the conceptual category of a city's integrated programme of marketing activities for the tourist market. The study is based on marketing research in the literature discussing companies' marketing communication with the market. The author describes the essence and process of marketing communications along with methods employed on the tourist market. Promotional tools are also discussed and the benefits of integrating the various tools in the construction of marketing messages targeted for the tourist market are emphasised. The author highlights the f

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Іванова, Зоя Олегівна, та Володимир Олегович Іванов. "ОСОБЛИВОСТІ МАРКЕТИНГОВОЇ КОМУНІКАЦІЙНОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ ЦИФРОВИХ ІНСТРУМЕНТІВ ТА ТЕХНОЛОГІЙ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 139, № 5 (2020): 32–39. http://dx.doi.org/10.30857/2413-0117.2019.5.3.

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The authors seek to explore the importance of implementing marketing communications in modern business settings. The article offers insights into specific features of marketing communications and their essential role in company activities, being a critical factor that impacts on company competitiveness, creating its positive image among consumers, disseminating information about company products and services, etc. The research provides interpretations of the classic concepts of "communication", "marketing communication", "digital communication" along with presenting modern digital technologies

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Chaplinskyі, Yurii, and Valentyn Niculcha. "GROUPING COSTS FOR THE DEVELOPMENT AND IMPLEMENTATION OF A LOYALTY PROGRAM." BULLETIN OF CHERNIVTSI INSTITUTE OF TRADE AND ECONOMICS IV, no. 80 (2020): 151–62. http://dx.doi.org/10.34025/2310-8185-2020-4.80.11.

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In the process of marketing activities of the enterprise there are questions of expediency of development and implementation in their practical activity of loyalty programs which are an effective tool of communication influence on the consumer and in the long run lead to growth of indicators of efficiency of enterprise activity. Loyalty programs are aimed at increasing the competitiveness of the enterprise, building a strategy of long-term, mutually beneficial relationships with actual and potential consumers of goods because of their attraction, retention and multiplication. An important issu

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Telg, Ricky, Tracy Irani, and James Varvorines. "Extension Marketing: Building a Successful Local Extension Marketing Campaign." EDIS 2017 (December 6, 2017): 2. http://dx.doi.org/10.32473/edis-wc077-2017.

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This EDIS publication, focusing on the foundations of marketing communications, is the first of a five-part EDIS publications series on developing marketing campaigns for your local Cooperative Extension program. The Extension Marketing series includes publications on campaign planning and audience analysis development, integrated marketing, creative, social media and news media strategies, and budgets and evaluation. This 2-page fact sheet is a minor revision written by Ricky Telg, Tracy Irani, and James Varvorines, and published by the Department of Agricultural Education and Communication,

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Hevi Novianti, Ika Yuliasari, and Hudi Santoso. "Café Langit Seduh's Formulation in Building Communication Orchestration Experiential Marketing Based Marketing." International Journal of Technology and Education Research 3, no. 02 (2025): 115–31. https://doi.org/10.63922/ijeter.v3i02.1782.

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For the café industry, specifically Langit Seduh, the growing abundance of information and communication technology has introduced a new lease on life for the sustainability of marketing communications. The digital realm that significantly impacts the creation and preservation of its business's stability is the Instagram social media platform. The large number of Instagram users has led Langit Seduh cafe to depend on the advancements of each feature offered in its promotional activities based on experiential marketing in order to face business competition. This research seeks to examine the ma

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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce

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Koliadenko, V. A., and Y. V. Vasylchenko. "The Applied Principles of Development of the Marketing Program of the Communications Operator PrAT «VF Ukraine» Taking into Account the Impact of Relationship Marketing." Business Inform 11, no. 514 (2020): 462–67. http://dx.doi.org/10.32983/2222-4459-2020-11-462-467.

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The article is aimed at defining and substantiating the basic principles of the communications operator’s marketing program, taking into account the impact of the conception of relationship marketing, since many communication services companies direct most of their resources to attract new customers. Efforts to keep existing customers are minimal, at least as far as the official marketing program is concerned. This view of marketing is restrictive and potentially useless. The publication defines the mechanism of general action of marketing relations to the enterprise; mandatory trends and acce

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Lazuardy, Ilham, and Astri Wulandari. "Pengukuran Efektivitas Marketing Communication PT Xl Axiata." Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, no. 4 (2024): 4383–92. http://dx.doi.org/10.47467/alkharaj.v6i4.935.

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PT XL Axiata, as a telecommunications company, has a mission to provide the best for customers in terms of products, services, technology, and value for money. One of the company's strategies in improving marketing communications and fulfilling XL customers' data needs is through the launch of Akrab data package. In this context, the activities carried out by PT XL Axiata's Integrated Marketing Communications, particularly the sale of the Akrab data package, have an important role in meeting the needs of people who are looking for affordable and competitive communication packages. The positive

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Mohapatra, Subhalaxmi, and Subhadip Roy. "Milky Moo: spreading the Milk Mantra." CASE Journal 13, no. 3 (2017): 342–59. http://dx.doi.org/10.1108/tcj-09-2015-0056.

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Synopsis Srikumar Misra founded Milk Mantra as a milk producing and selling company in the state of Odisha, India in 2010. The company subsequently diversified into milk-based products such as yogurt and cottage cheese and spread its foray into the neighboring states. In 2014, the company had to overcome a few challenges from the macro environment as well as think of a marketing and communication strategy to gain competitive advantage. Research methodology The case is based on the primary research and has been developed using interviews of the company representatives and documents made availab

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Dinata, Ivonne Florence, and Yugih Setyanto. "Komunikasi Pemasaran Program Livestyle Hotel Flash Sale Traveloka Dalam Menarik Konsumen Untuk Staycation Di Era New Normal Melalui Social Media Youtube." Prologia 5, no. 2 (2021): 292. http://dx.doi.org/10.24912/pr.v5i2.10183.

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Every company must have change the obstacle into an opportunity by applying marketing communication in all situations. Good Marketing Communications be measured from how a company delivers its message to the user. So, the user can well understand and drive the user’s behavior according to the company’s goals. Situations today are a new normal era which an opportunity for restructuration the company by arranging the marketing communications to increase back the traffic of the user after the company has decreased earlier. Other than that, travel trends now is a staycation. This research focuses

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Pranawukir, Iswahyu Prana, and Maria Jashinta Elisabet Hamboer. "Penerapan Model AISAS Pada Promosi Digital Penerimaan Mahasiswa Baru (PMB) Institut Bisnis dan Informatika Kosgoro 1957." Jurnal Publisitas 9, no. 1 (2022): 49–64. http://dx.doi.org/10.37858/publisitas.v9i1.160.

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Marketing activities require effective ways of communicating so that products can be introduced by companies, organizations, institutions or communities to their targeted market.The attitudes and consumer behavior in obtaining products or services can be measured by the AISAS analysis model (attention, interest, search, action and share). In order to attract new students, the private education institution Kosgoro Institute of Business and Informatics (IBI-1957) has applied a digital marketing communications strategies. The focus of this study is to analyze the IBI-K57 digital marketing communi

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Prayitno, Sunarto. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." CoverAge: Journal of Strategic Communication 12, no. 1 (2021): 27–39. http://dx.doi.org/10.35814/coverage.v12i1.2152.

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The discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strat

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HUSHTAN, T.V. "Approaches to the formation of communication strategies of the enterprise in the Internet." Market Relations Development in Ukraine №5(216)2019 130 (July 15, 2019): 76–80. https://doi.org/10.5281/zenodo.3336043.

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The subject of the study is theoretical and methodical approaches to the formation of communication strategies of enterprises in the Internet. The purpose of the study is to uncover theoretical and methodological approaches to the formation of communication strategies with the help of Internet tools. популярносMethods of research. In the work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The article defines the essence of the category «strategy of marketing communi

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Eakin, David. "Marketing the Information System Security Program." EDPACS 23, no. 2 (1995): 1–9. http://dx.doi.org/10.1080/07366989509451678.

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Yang, Morgan X., Kevin J. Zeng, Haksin Chan, and Irina Y. Yu. "Managing loyalty program communications in the digital era: Does culture matter?" Journal of Retailing and Consumer Services 60 (May 2021): 102476. http://dx.doi.org/10.1016/j.jretconser.2021.102476.

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Niko Yehezkiel and Nafiah Ariani. "Komunikasi Pemasaran Global Terpadu: Tantangan di Era Digital." Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 6, no. 6 (2024): 3962–78. http://dx.doi.org/10.47467/alkharaj.v6i6.1405.

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Discovery of computers and specifically the internet, led to fundamental changes in concept, strategy, tactic, and implementation of business, marketing, and marketing communications, which shifted from conventional to modern markets in the digital age. Integrated Marketing Communications (IMC) is a concept derived from the research made by practitioners and academics in anticipating the expiry of old strategies that are no longer reliable. In turn, IMC became a new paradigm to be used as a basic reference in facing challenges in the global market. The application of IMC concepts and strategie

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Anzhela, Olkhovska, Malyi Volodymyr, and Storozhenko Ihor. "Substantiation for the optimal strategy of risk management in marketing communicative activities of pharmaceutical enterprises based on mathematical model approach." ScienceRise: Pharmaceutical Science, no. 5(15) (October 31, 2018): 24–31. https://doi.org/10.15587/2519-4852.2018.146479.

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<strong>Aim. </strong>To develop a mathematical model of risk analysis and evaluation in the marketing communication activity of pharmaceutical manufacturing enterprises in promoting a new medicine product under limiting and (or) saving investment funds for marketing communications. The obtained results allowed to make reasonable decisions as for choosing the optimal risk management strategy in marketing communication activities of pharmaceutical enterprises. <strong>Methods</strong>. The implementation of the above tasks predetermined the choice of the following methods: content analysis

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Hammer, P. Allen, Glenn Sullivan, and Joe Alan Wolford. "Floralmart: Computer-assisted Floriculture Marketing." HortScience 20, no. 2 (1985): 179–83. http://dx.doi.org/10.21273/hortsci.20.2.179.

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Abstract A computer program (FLORALMART) was developed to aid the commercial greenhouse grower and retail florists/garden center in locating plants and flowers. The Fast Agricultural Communications Terminal System (FACTS) is a microcomputer network linking each County Extension office and campus office in Indiana with communications to a central front-end computer on the Purdue campus. Businesses may list and search for products they wish to buy or sell. County information is maintained on the local machine while the statewide data base is maintained on the FACTS frontend machine at Purdue Uni

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Hayden, Craig. "Applied Public Diplomacy: A Marketing Communications Exchange Program in Saudi Arabia." American Behavioral Scientist 53, no. 4 (2009): 533–48. http://dx.doi.org/10.1177/0002764209347629.

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Carins, Julia E., Sharyn R. Rundle-Thiele, and Joy E. Parkinson. "Delivering Healthy Food Choice." Social Marketing Quarterly 23, no. 3 (2017): 266–83. http://dx.doi.org/10.1177/1524500417709767.

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Introduction: Military personnel need to eat healthfully to enable peak performance and sustain health. Poor dietary habits and a rising rate of obesity among military personnel indicate a need for programs to improve food choices. This study evaluated two programs conceived under a dual-process model (consumer-focused communications only and a broader social marketing program including communications and environmental changes). Methods: Programs were implemented and evaluated over a 6-week period in two military dining halls in Australia. Food selections were measured before and after program

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Setiawan, Hendra. "STRATEGI KOMUNIKASI PEMASARAN STATISTICS CONSULTANT (Studi Kasus Model Komunikasi Pemasaran Melalui Pendampingan Konsumen Pada Mahasiswa Pelanggan Di Swan Statistics Consultant Bogor)." Jurnal Inspirasi 13, no. 1 (2022): 165–77. http://dx.doi.org/10.35880/inspirasi.v13i1.2007.

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Penelitian ini berjudul Strategi Komunikasi Pemasaran Statistics Consultant (Studi Kasus Model Komunikasi Pemasaran Melalui Program Pendampingan Komsumen Pada Mahasiswa Pelanggan di Swan Statistics Consultant). Tujuan dari penelitian ini adalah untuk mengetahui penerapan analisis SWOT di Swan Statistics Consultant, untuk mengetahui penerapan desain strategi komunikasi pemasaran jasa (segmentasi, targeting, dan positioning) di Swan Statistics Consultant, untuk mengetahui penerapan pengembangan komunikasi pemasaran pada program pendampingan konsumen Swan Statistics Consultant, untuk mengetahui f

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Respati, Wira. "Analisis Strategi Komunikasi Pemasaran Terpadu dalam Meningkatan Partisipasi Pemilih pada Pemilu 2014." Humaniora 6, no. 1 (2015): 29. http://dx.doi.org/10.21512/humaniora.v6i1.3295.

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As the institution in charge of election administration, Election Commission of Republic of Indonesia or Komisi Pemilihan Umum (KPU) has consistently conducted campaign to increase number of voters who will participate in election. As a matter of fact, result of previous elections showed how the level of participation has been decreased. Lack of political awareness, level of knowledge upon the importance of election as well as skepticism on government and representatives’ performance were believed to be the trigger. Hence, it is important for KPU to enhance effective marketing communication pr

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Ilsanty, Anggita Putri, Maria Dellarosawati Idawicaksakti, and Meldi Rendra. "Perancangan Perbaikan Program Komunikasi Pemasaran pada Zflora Gardening Menggunakan Metode Benchmarking dengan Tool Analytical Hierarchy Process (AHP)." Majalah Ilmiah METHODA 14, no. 3 (2024): 377–91. https://doi.org/10.46880/methoda.vol14no3.pp377-391.

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Zflora Gardening is a business actor that is developing and competing in the field of ornamental plants, having been established since 1995. There are obstacles in running the business with the sales target that was set in 2019 being unable to be achieved. It is known from the small number of Instagram account followers compared to other competitors. Another factor is the low level of brand awareness obtained when obtaining results based on a preliminary survey. Zflora Gardening has not been able to optimize the implementation of its marketing communications. This research produces an integrat

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A.A Istri Ananda Shinta Dewi, Kadek Dwi Cahaya Putra, and Ni Luh Putu Inten Rumini. "PENGARUH INTEGRATED MARKETING COMMUNICATION (IMC) TERHADAP REPURCHASE DECISIONS DI AUTO2000 SANUR, BALI." EKBIS (Ekonomi & Bisnis) 12, no. 2 (2024): 54–65. https://doi.org/10.56689/ekbis.v12i2.1477.

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The aim of this study is to analyze the impact of Integrated Marketing Communication (IMC) and its influence on the decision to re-purchase a Toyota car in Auto2000 Sanur, Bali. This research uses quantitative research methods. The samples were obtained by purposive sampling and the number of samples was determined by the Slovin formula, which is 89 respondents. The data processing techniques in this study are assisted by the SPSS version 25 program and use data analysis techniques such as validity tests, reliability tests, classical assumption tests, regression analysis, f tests, t tests, and

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Nurjanah, Novarin, and Bagja Waluya. "PENGARUH PROGRAM MARKETING COMMUNICATION TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN NASIONAL UJUNG KULON (Survei pada Wisatawan yang Berkunjung ke Taman Nasional Ujung Kulon)." Journal : Tourism and Hospitality Essentials Journal 2, no. 2 (2016): 407. http://dx.doi.org/10.17509/thej.v2i2.1947.

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Banten is one province in Indonesia which has a variety of objects and the potential tourism. One of the tourist area is Ujung Kulon National Park. Ujung Kulon National Park is a kind of ecological tourism (ecotourism) that located in Pandeglang. This national park is very well known to foreign tourists and domestic tourists, primarily as a place of preservation of the Javan rhino (one-horned rhino and buffalo). However, tourist arrivals Ujung Kulon National Park in 2010 has decreased, therefore necessary to conduct research on aspects related to increasing the number of visits. including thro

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Kincl, Tomáš, Michal Novák, and Pavel Štrach. "A Cross-Cultural Study of Online Marketing in International Higher Education – a Keyword Analysis." New Educational Review 32 (2013): 49–65. http://dx.doi.org/10.15804/tner.13.32.2.03.

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Higher education is a dynamic global industry with a highly competitive and developed market. Universities communicate their international programs to attract prospective students interested in studying abroad. This study addresses a question whether there is a difference between communicated characteristics of international programs among universities from various cultures. Websites of seventy universities coming from different cultural clusters are analysed using data-mining methods. The results suggests that marketing communications in international higher education do not stand on cultural

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Dwitama, Aldio, and Rita Rita. "Pengaruh Strategi Pemasaran dan Marketing Communication terhadap Brand Awareness dan Dampaknya pada Minat Menonton RCTI (Rajawali Citra Televisi Indonesia)." Binus Business Review 6, no. 1 (2015): 67. http://dx.doi.org/10.21512/bbr.v6i1.988.

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At the age of 24, in 2013 (the period of January to December 2013), Rajawali Citra Televisi Indonesia (RCTI) has been retaining the position of market leader with a 17.8% audience share reached. Based on that, RCTI needs to maintain to foster and expand the public watching interest on their program. This study aims to determine the effect of marketing strategy and marketing communications on brand awareness and the impact on the public watching interest on their program. The method used is associative-survey research methods. Data collection techniques are done by using a questionnaire distrib

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Gshayyish, Ahmed Mankhi. "Content marketing and brand awareness." International Journal Of Management And Economics Fundamental 5, no. 1 (2025): 42–49. https://doi.org/10.37547/ijmef/volume05issue01-08.

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Digital marketing is growing in significance from year to year in the age of digital progress as a component of marketing strategies used by businesses of all shapes and sizes. This necessitates content marketing since the effectiveness of an organization's online consumer communications is mainly dependent on the calibre of its content marketing. Enhancing the quality of content marketing is necessary in this situation, and digital marketers must analyse the effectiveness of focused content marketing to modify their material and select the most effective promotion strategy. The purpose of thi

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Курбанова, А. Ш., and Н. А. Абдуллаев. "Development of a program for improving the complex of marketing communications for the Trading House." Экономика и предпринимательство, no. 4(117) (June 1, 2020): 741–43. http://dx.doi.org/10.34925/eip.2020.117.4.160.

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Актуальность выбранной темы исследования состоит в том, что маркетинговые коммуникации являются основным инструментом, помогающим формировать положительный имидж бизнес структуры, устанавливая благоприятные взаимоотношения с внешней средой. Именно благодаря правильному использованию элементов маркетинговых коммуникаций увеличиваются конкурентные преимущества бизнес структур. В связи с этим бизнес структуре, недостаточно просто придумать товар, который будет удовлетворять потребности покупателей. Бизнес структура должна заявить о своем присутствии на рынке товаров и услуг, о своем продукте. А т

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Laksono, Rudi, Nandan Limakrisna, and Anoesyirwan Moeins. "Model of Decision to Choose a Private Higher Education on Accreditation, Brand Image and Integrated Marketing Communication with Trust as a mediating variable." International Journal of Advanced Multidisciplinary 2, no. 4 (2024): 992–97. http://dx.doi.org/10.38035/ijam.v2i4.471.

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Private Higher Education is an alternative choice for students in continuing their education to the next level. Various variables such as university accreditation, brand image and integrated marketing communications are considered by students in making their choices. The purpose of this study was to identify and analyze the effect of accreditation on trust, the effect of brand image on trust, the effect of integrated marketing communications on trust, and the effect of accreditation, brand image and integrated marketing communications on trust, the effect of accreditation on the decision to ch

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Rozhko, Viktor I., and Nataliia G. Duna. "Improved Business Communication of Credit and Financial Institutions." Business Inform 2, no. 553 (2024): 324–32. http://dx.doi.org/10.32983/2222-4459-2024-2-324-332.

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The aim of the article is the theoretical substantiation and development of measures to improve the business communications of a credit and financial institution. The paper examines the state of information support and strategic orientation of business communications, marketing orientation of a credit and financial institution; an analysis of the results of business communications management is carried out; an integrated approach to the communication policy of a credit and financial institution has been proposed. The study considers such features of development as the complexity of problems an

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ARDHOYO, Novalia Agung Wardjito, Sunarto SUNARTO, and Hifni ALIFAHMI. "Integrated Digital Marketing Communication Strategy of Primago Islamic Boarding School in Building Netizen Cognitive." International Journal of Environmental, Sustainability, and Social Science 4, no. 4 (2023): 1036–47. http://dx.doi.org/10.38142/ijesss.v4i4.655.

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Digital transformation develops and disrupts the business sector and the economy. All Primago marketing communication activities are mediated digitally. The basic problem of this research is that Primago Digital's marketing communication activities need a model. This model is expected to deliver that effectiveness and efficiency in each Primago digital marketing communication program. The aims of this research are (1) to find the factors to be considered in designing an integrated digital marketing communication strategy for Primago. (2) To find priority choices in building netizen cognition.

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Mulry, Mary H., and Timothy P. Olson. "Analyses for the U.S. 2010 Census Partnership Program." Social Marketing Quarterly 17, no. 1 (2011): 27–55. http://dx.doi.org/10.1080/15245004.2010.546940.

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The U.S. Census Bureau conducted an integrated communications campaign to encourage the public to respond to the 2010 Census. Since the 2010 Census aimed to count everyone, the communications campaign had to reach a multicultural population with many race/Hispanic ethnicity groups, as well as target hard-to-count subpopulations. The communications campaign included paid advertising and promotions as well as partnerships with more than 256,000 local, regional, and national organizations to promote the 2010 Census. Our multivariate statistical analyses of survey data informed the word-of-mouth c

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Nesterenko, V., А. Jasnikowski, А. Rosohata, and V. Koroshchenko. "THE IMPACT OF TERRITORIES TRANSFORMATIONAL PROCESSES ON MARKETING COMMUNICATIONS DEVELOPMENT: BIBLIOMETRIC ANALYSIS." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2021, no. 4 (2021): 264–69. http://dx.doi.org/10.21272/1817-9215.2021.4-31.

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The work aims to systematize scientific knowledge on the transformational processes in marketing development. The objectives of the work are to understand the content and characteristics of existing research on transformational processes, connection with marketing processes, and to identify areas of research in recent years. The articles on transformational processes in the Web of Science database were selected in the first stage. More than 4,000 publications were initially selected for these queries ‘transformational processes’ in the Web of Science database. Only articles published in Englis

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Nurussa'adah, Erfina, Devi Wening Astari, and Wahid Miftahul Ashari. "PEMBERDAYAAN KEMITRAAN MASYARAKAT MELAUI BADAN USAHA MILIK DESA (BUMDESA) SEBAGAI PENGGERAK EKONOMI MASYARAKAT GUNA MENCAPAI SDGs DESA DI ERA DIGITAL." Jurnal Abdi Insani 11, no. 1 (2024): 64–72. http://dx.doi.org/10.29303/abdiinsani.v11i1.1206.

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Village-owned enterprises (BUMDesa) are village business institutions managed by the community and village government to strengthen the village economy and are formed based on village needs and potential. In practice, problems have been found related to aspects of BUMDesa development: promotional constraints, weak marketing networks, financial management, and administration constraints, and low human resource skills in mastering communication technology. For this reason, this service program is carried out to provide digital marketing assistance so that BUMDesa Amarta, Pandowoharjo Village, Sl

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Diafitri, Rahmi, Rumyeni Rumyeni, and Ringgo Eldapi Yozani. "Model komunikasi pemasaran terpadu BPJS Ketenagakerjaan Pekanbaru Panam dalam meningkatkan kepersertaan aktif segmen bukan penerima upah." Jurnal Teknik Industri Terintegrasi 8, no. 1 (2025): 508–15. https://doi.org/10.31004/jutin.v8i1.38163.

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BPJS Ketenagakerjaan Pekanbaru Panam faces challamges in increasing the active participan of non-wage wokers (BPU), through an integrated marketing communications carried out to acquire new participanst and maintain active participation. This study uses a Qualitative method with a case study. The object of the study is to examine integrated marketing communications activities and the subject of the study are employees who are tasked with marketing the BPU program. Data were obtained through interviewa, observations and documentation. Data analysis techniques though recuction, presentation and

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AL Shukri, Dhrgham Ibrahim. "Mastering the Art of Marketing Communications: Strategies for Success in the Digital Age." Stallion Journal for Multidisciplinary Associated Research Studies 3, no. 2 (2024): 36–43. http://dx.doi.org/10.55544/sjmars.3.2.4.

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The research topic was chosen as a result of the importance of communications in organizations in general and the marketing process in particular. Without communications, the organization cannot survive and continue. The problem of the study was diagnosed in the lack of sales of some types of products of the General Company for the Production of Vegetable Oils, despite their distinction, position, and reputation in the market and so on. Its products have standard specifications, lack of channels for communicating with customers, and find out whether the management of the researched company has

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Mutiara, Ken Reyhan. "Implementation of Playdate with OBO Event Program to Increase Service Satisfaction at OBO Studio n' Play." GENIUS Indonesian Journal of Early Childhood Education 2, no. 2 (2021): 88–98. http://dx.doi.org/10.35719/gns.v2i2.48.

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Abstract Careful program planning to provide services for children's learning and play activities is an important thing to note. Because it will greatly affect the social, cognitive, sensory, and motor growth of children. With the aim of increasing revenue and demand as well as maximum service satisfaction, planning programs event marketing can be carried out by companies. Using qualitative research methods and data collection by distributing questionnaires based on the dimensions of service quality, namely Tangible, Empathy, Reliability, Responsiveness, and Assurance (TERRA). The results of t

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Keller, Kevin Lane. "Unlocking the Power of Integrated Marketing Communications: How Integrated Is Your IMC Program?" Journal of Advertising 45, no. 3 (2016): 286–301. http://dx.doi.org/10.1080/00913367.2016.1204967.

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Roy, Subhadip, and Sunny Bose. "Punascha: marketing strategies of a Bengali publisher." Emerald Emerging Markets Case Studies 1, no. 4 (2011): 1–18. http://dx.doi.org/10.1108/20450621111186174.

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Subject area Marketing, Marketing environment, Marketing strategy. Study level/applicability Post Graduate (MBA), Executive Education Program. Case overview The present case study deals with the marketing strategies of Punascha (meaning re-beginning), a publisher of Bengali non-textbooks based in Kolkata, India. This case is suitable for teaching in Marketing Management course in a Post Graduate Program in Business Management. It could also be taken up for an executive program in marketing strategy. The case study is a live case study, which was based on in-depth interviews with the company pe

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Metzler, Jennifer L., Monica G. Frakes, and Jillian Aubrey. "Using Marketing Principles to Maximize Funding Effectiveness." Social Marketing Quarterly 3, no. 1 (1996): 36–42. http://dx.doi.org/10.1177/152450049600300103.

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Community health programs are faced with increasing pressure to maximize effective use of scarce resources while improving access to care. In response to this challenge, one New Mexico program expanded outreach efforts and designated funds for marketing to get the word out about prenatal care. With a local marketing and advertising agency, they used the precepts of marketing as organizing principles to develop a communications plan. The result is a model for resource allocation driven by the input of a highly defined target group. It allows the planning team to focus on achievable goals, witho

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Rozalena, Agustin. "Peningkatan pengetahuan dan keterampilan pengelola bank sampah melalui sistem cerdas komunikasi pemasaran." JPPM (Jurnal Pendidikan dan Pemberdayaan Masyarakat) 7, no. 1 (2020): 89–100. http://dx.doi.org/10.21831/jppm.v7i1.32647.

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Munculnya keraguan dari masyarakat dalam mengelola bank sampah di Desa Sumbersari, Kecamatan Ciparay, Kabupaten Bandung sejauh ini dikarenakan masih terbatasnya pengetahuan dan pemahaman pengelolaan bank sampah secara umum. Informasi pengolahan sampah masih belum dianggap sebagai “sahabat” dalam menjaga kebersihan, lebih bermanfaat dan memiliki dampak ekonomi bagi hidup masyarakat. Salah satu alternatif dalam mendukung program penguatan bank sampah melalui peningkatan pengetahuan, pemahaman serta dukungan keterampilan di bidang komunikasi pemasaran. Bagi pengelola bank sampah, kegiatan ini dap

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Setiowati, Dyah, Wiratri Anindhita, and Nada Arina Romli. "Pengaruh Komunikasi Pemasaran Terhadap Kepuasan Pelanggan Pada Toko Ritel Melalui Program Sampoerna Retail Community." Communicology: Jurnal Ilmu Komunikasi 11, no. 1 (2023): 98–113. http://dx.doi.org/10.21009/communicology.031.07.

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ABSTRAK Kemajuan teknologi dan pertumbuhan ekonomi telah membawa perubahan gaya hidup masyarakat yang cenderung lebih memilih berbelanja di toko ritel modern dibandingkan toko ritel tradisional. Salah satu bisnis retail yang kini mulai menunjukkan eksistensinya adalah SRC (Sampoerna Retail Community) yang hadir sebagai program pengembangan bisnis berkelanjutan bagi pemilik bisnis untuk dapat mengembangkan usahanya. One of the important factors in developing a business lies in customer satisfaction which affects the level of sales. Customer satisfaction can be increased through the implementati

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Abidin, Zainal, Siti Nursanti, H. Lukmanul Hakim, and Putri Uli Handayani Br Saragih. "Pengaruh Kegiatan Marketing Public Relations “Saturday Barbeque Night” Terhadap Pembentukan Citra Swiss Bel Inn Hotel Karawang." Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) 1, no. 1 (2019): 50–61. http://dx.doi.org/10.35706/jprmedcom.v1i1.3254.

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Berawal dari ketertarikan peneliti untuk mengangkat bagaimana Swiss Bel Inn membentuk citranya dengan menggunakan kegiatan marketing public relations. Kegiatan marketing public relations yang diangkat oleh Swiss Bel Inn ini berbentuk special event berjudul Saturday Barbeque Night yang diadakan secara rutin oleh Swiss Bel Inn Karawang pada Sabtu malam. Penelitian ini bertujuan untuk mengetahui bagaimana kegiatan Marketing Public Relations berpengaruh terhadap pembentukan citra perusahaan. Penelitian ini menggunakan pendekaatan kuantitatif dengan analisis data path analysis dengan dukungan dari

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