Books on the topic 'MARKETING-CONCEPT'

S, Maklan. Extending the marketing concept. Cranfield: Cranfield School of Management, 2002.

Calvert, John. Network marketing: History and concept. [s.l: The Author], 1992.

Procurement marketing: A strategic concept. Berlin: Springer, 1998.

Glynn, William J. Services marketing & the concept of exchange. Dublin: University College Dublin (Centre for Quality & Services Management), 1994.

Varey, R. J. A broadened concept of internal marketing. Manchester: UMIST, 1996.

High concept: Movies and marketing in Hollywood. Austin: University of Texas Press, 1994.

Naji, Zeyad. Marketing and logistics moving towards full integration as one concept "marketing logistics". Chalfont St. Giles: Buckinghamshire Business School, 1996.

Barnes, James G. Relationship marketing: A useful concept for all firms? Dublin: University College Dublin (Centre for Quality & Services Management), 1994.

Soceneantu, Loredana. Marketing growth strategy for a "Fusion concept" cafe. Oxford: Oxford Brookes University, 2002.

Irwin, Richard Henry. Public sector marketing: The application of a concept. [s.l: The Author], 1997.

McIntyre, Michael. A review of the concept of 'intangibility' in marketing. (s.l: The Author), 1992.

Lundy, Claire S. The application of the networking concept in the marketing channels of multilevel marketing companies. (s.l: The Author), 1992.

Roberts, Christine Mary. Marketing in colleges of further education: The systems required to support a marketing concept. Salford: University of Salford, 1991.

Cum să devii un Nimeni: Mecanismele notorietății, branduri personale și piața media din România. București: Humanitas, 2009.

McQuarrie, Edward F. Implementing the marketing concept through a program of customer visits. Cambridge, Mass: Marketing Science Institute, 1990.

Dixon, Donald F. Consumer sovereignity, democracy, and the marketing concept: A macromarketing perspective. Montreal: Administrative Sciences Association of Canada, 1992.

L, Reece Barry, ed. Selling today: A personal approach : an extension of the marketing concept. 4th ed. Boston: Allyn and Bacon, 1990.

L, Reece Barry, ed. Selling today: A personal approach : an extension of the marketing concept. Boston: Allyn and Bacon, 1987.

Houston, Franklin S. The marketing concept: What it is and what it is not. Chicago, Ill: American Marketing Association, 1986.

Manning, Gerald L. Selling today: A personal approach : an extension of the marketing concept. 3rd ed. Dubuque, Iowa: Wm. C. Brown Publishers, 1987.

Concept marketing for communities: Capitalizing on underutilized resources to generate growth and development. Westport, CT: Praeger, 2003.

Nakata, Cheryl. The effects of national culture on organizational responses to the marketing concept. Cambridge, Mass: Marketing Science Institute, 1999.

Brownlie, Douglas T. The four Ps of the marketing concept: Prescriptive, polemical, permanent and problematical. Bradford: MCB Journals, 1992.

Russell, Richard A. Is the adoption of the Green marketing concept the best way forward in the further development of marketing?. Salford: University of Salford, 1992.

Webster, Frederick E. Market-driven management: Using the new marketing concept to create a customer-oriented company. New York: Wiley, 1994.

1938-, Martin William J., ed. Towards a strategy for marketing the concept of information management to top executives. [Belfast]: Information Management Division, School of Finance and Information, The Queen's University of Belfast, 1990.

Buckingham, Susan R. The extent to which major UK food retailers have adopted the marketing concept. Salford: University of Salford, 1994.

Tambunan, Saut Poltak. Kiat sukses mengarang novel: Best practice & marketing strategy concept : proses kreatif 17 pengarang. Jakarta: Kutubuku Sampurna, 2009.

Caro, Anoushka. Tesco's use of the marketing concept is fundamental to corporate success. A critique. Oxford: Oxford Brookes University, 1999.

Authentic personal branding: A new blueprint for building and aligning a powerful leadership brand. Charlotte, NC: Information Age Pub., 2009.

Krasteva, Neviana. The role of beliefs and religion in contemporary marketing: Research of the marketing applicability of the Swedish lagom concept in Bulgaria. Sofia: St. Kliment Ohridski university press, 2018.

Reznik, Galina. Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

Business Strategy and the Life Cycle Concept (1985 Boston). Business strategy and the life cycle concept: Summary of Marketing Science Institute Conference, December 12, 1985. Cambridge, Mass: Marketing Science Institute, 1985.

Gregory, Carpenter, Farley John U, and Marketing Science Institute, eds. Business strategy and the life cycle concept: Summary of Marketing Science Institute Conference, December 12, 1985. Cambridge, Mass: Marketing Science Institute, 1986.

Mkwanzi, Eleanor. The marketing concept in the context of care in the community for the frail elderly. London: LCPDT, 1998.

Carpenter, Gregory S. Business strategy and the life cycle concept: Summary of Marketing Science Institute Conference, December 12, 1985. Cambridge, Mass. (1000 Massachusetts Ave., Cambridge 02138): Marketing Science Institute, 1985.

Ratcliffe, David. An exploration of the role of services marketing and the internal marketing concept and its applicability in the F.E. sector: A review of Hopwood Hall College. Salford: University of Salford, 1993.

Allen, Chris T. Implementing the marketing concept one employee at a time: Pinpointing beliefs about customer focus as a lever for organizational renewal. Cambridge, Mass: Marketing Science Institute, 1998.

Online personal brand: Skill set, aura, and identity. [Charleston, SC]: CreateSpace, 2014.

Sinni, Gianni. Una, nessuna, centomila: L'identità pubblica da logo a piattaforma. Macerata: Quodlibet, 2018.

Allen, Chris T. Implementing the marketing concept one employee at a time: Pinpointing beliefs about customer focus as a lever for organizational renewal. Cambridge, Mass: Marketing Science Institute, 1998.

Webster, Frederick E. Rediscovering the Marketing Concept. Marketing Science Inst, 1988.

The concept of direct marketing. Hoke, 1985.

Koppelmann, Udo. Procurement Marketing: A Strategic Concept. Springer, 2010.

Pandey, Bankim Chandra. Marketing Plan: Explaining Concept-How to Develop Marketing Plan. Independently Published, 2017.

Iacobucci, Dawn. Continuing to Broaden the Marketing Concept. Emerald Publishing Limited, 2020.

Iacobucci, Dawn, ed. Continuing to Broaden the Marketing Concept. Emerald Publishing Limited, 2020. http://dx.doi.org/10.1108/s1548-6435202017.

Iacobucci, Dawn. Continuing to Broaden the Marketing Concept. Emerald Publishing Limited, 2020.

Iacobucci, Dawn. Continuing to Broaden the Marketing Concept. Emerald Publishing Limited, 2020.

Rudawska, Edyta, ed. The Sustainable Marketing Concept in European SMEs. Emerald Publishing Limited, 2018. http://dx.doi.org/10.1108/9781787540385.