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Journal articles on the topic 'MARKETING-CONCEPT'

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Published: 4 June 2021
Last updated: 11 September 2023

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1

Mahmoud, Thoria Omer. "Green Marketing: A Marketing Mix concept." International Journal of Electrical, Electronics and Computers 4, no. 1 (2019): 20–26. http://dx.doi.org/10.22161/eec.4.1.3.

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2

O’Cass, Aron. "Political marketing and the marketing concept." European Journal of Marketing 30, no. 10/11 (October 1996): 37–53. http://dx.doi.org/10.1108/03090569610149782.

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3

Gordon, I. "Exit ‘marketing concept’—Enter ‘competitive concept’." Long Range Planning 20, no. 4 (August 1987): 126. http://dx.doi.org/10.1016/0024-6301(87)90181-6.

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4

Mihailovic, Lidija, and Aleksandar Tanaskovic. "Modern marketing approach: Concept of viral marketing." Tehnika 72, no. 6 (2017): 910–15. http://dx.doi.org/10.5937/tehnika1706910m.

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5

Tadajewski, Mark. "Eventalizing the marketing concept." Journal of Marketing Management 25, no. 1-2 (February 16, 2009): 191–217. http://dx.doi.org/10.1362/026725709x410098.

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6

Bernard Trustrum, Leslie. "Marketing: Concept and Function." European Journal of Marketing 23, no. 3 (March 1989): 48–56. http://dx.doi.org/10.1108/eum0000000000560.

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7

Svensson, Göran. "The spherical marketing concept." European Journal of Marketing 39, no. 1/2 (January 2005): 5–15. http://dx.doi.org/10.1108/03090560510571981.

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8

Telang, V., S. Sharma, M. Panga, and A. Dubey. "Neuro Marketing-An Emerging Concept." International Journal of Computer Sciences and Engineering 06, no. 09 (November 20, 2018): 83–87. http://dx.doi.org/10.26438/ijcse/v6si9.8387.

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9

Hutton, James G. "Narrowing the Concept of Marketing." Journal of Nonprofit & Public Sector Marketing 9, no. 4 (June 13, 2002): 5–24. http://dx.doi.org/10.1300/j054v09n04_03.

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10

Ćurčić, Nikola, Ivan Piljan, and Zoran Simonović. "Marketing concept in insurance companies." Ekonomika 65, no. 3 (2019): 21–33. http://dx.doi.org/10.5937/ekonomika1903021c.

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11

Dickinson, Roger, Anthony Herbst, and John O’Shaughnessy. "Marketing Concept and Customer Orientation." European Journal of Marketing 20, no. 10 (October 1986): 18–23. http://dx.doi.org/10.1108/eum0000000004757.

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12

Svensson, Göran. "Re‐evaluating the marketing concept." European Business Review 13, no. 2 (April 2001): 95–101. http://dx.doi.org/10.1108/09555340110385263.

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13

McGee, Lynn W., and Rosann L. Spiro. "The marketing concept in perspective." Business Horizons 31, no. 3 (May 1988): 40–45. http://dx.doi.org/10.1016/0007-6813(88)90007-9.

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14

Čihovská, Viera. "Social orientation of marketing concept." Journal of Positive Management 4, no. 1 (March 11, 2014): 52. http://dx.doi.org/10.12775/jpm.2013.004.

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15

SEKERIN, V. D., L. E. GORLEVSKAYA, A. Z. GUSOV, and A. E. GOROKHOVA. "Formation of Ecosystem Marketing Concept." Journal of Environmental Management and Tourism 9, no. 1 (June 24, 2018): 160. http://dx.doi.org/10.14505//jemt.v9.1(25).20.

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Economic ecosystems were considered in the paper. The concept of ecosystem marketing was proposed and disclosed. The effective functioning of ecosystems facilitates mutual with the consumer and other interested parties creation of values, allows working quicker with less expenditures, with risk sharing, making reasonable decisions in the real time mode. Application of the concept of ecosystem marketing allows companies to gain competitive advantages under conditions of turbulent medium. The classification of ecosystems was proposed in such directions as business, socium, state and science. An ecosystem approach in marketing allows building effective interactions and acts as a way of achieving goals. The authors substantiated the formation of ecosystem flexibility as a strategic goal of the ecosystem marketing. The developed methodology of calculating the ecosystems’ flexibility allows assessing their flexibility at different levels.
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16

L, Fedun Igor. "Concept of Innovative Marketing in Management of Enterprise." Journal of Advanced Research in Dynamical and Control Systems 12, SP7 (July 25, 2020): 352–58. http://dx.doi.org/10.5373/jardcs/v12sp7/20202116.

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17

Hajdú, Noémi. "Importance of colour marketing in the evolutive marketing concept." Multidiszciplináris tudományok 11, no. 5 (2021): 288–93. http://dx.doi.org/10.35925/j.multi.2021.5.31.

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Colours play an important role in marketing, especially in competitive branding in the market when it comes to reaching the target audience and meeting the expectations and demand of the consumers. Human senses are of great importance in achieving a unique and distinctive position for different product categories. The marketers should use the harmony of colours to gain a successful foothold in the various markets. The aim of this study is to describe the different meanings of colours in different cultures.
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18

Mirković, Milena, and Dejana Kulina. "Marketing Communications as Important Segment of the Marketing Concept." ECONOMICS 4, no. 1 (June 1, 2016): 165–80. http://dx.doi.org/10.1515/eoik-2015-0031.

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Summary New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approach to the processing of international economic relations. An important segment of implementation of the marketing concept is the marketing communication, which in terms of the limited number of international barriers. It is certainly possible to overcome with a well-defined marketing strategy. Clearly defined marketing strategy and well-prepared marketing mix remove barriers, to meet the set goals and lead to positive results for the company.
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19

Igor, Solovyov, and Soloviov Andrii. "CO-MARKETING AS A MODERN STAGE OF MARKETING CONCEPT DEVELOPMENT." Scientific Bulletin of Kherson State University. Series Economic Sciences, no. 35 (November 4, 2019): 72–76. http://dx.doi.org/10.32999/ksu2307-8030/2019-35-13.

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20

LEVCHENKO, Alina. "IMPLEMENTATION OF STAFF MARKETING BASED ON THE MARKETING-MIX CONCEPT." Ukrainian Journal of Applied Economics 6, no. 3 (September 2, 2021): 152–57. http://dx.doi.org/10.36887/2415-8453-2021-3-20.

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The article proposes the understanding of personnel marketing as a concept that systematically combines three components: the goal of creating a strategy for human resource accumulation; research method; a means of creating an attractive image of the company as an employer. Personnel marketing is understood as a threefold concept that systematically combines the goal (creating long-term prospects for human potential), method (providing information to work with staff based on their research), means (creating an attractive image of the company as an employer by differentiating communications). The external factor of competition in the labor market determines the actualization of such a management function as staff marketing. The theory of marketing mix "4P" is modified considering the specifics of marketing variables designed to gain competitive advantage in the labor market. The classical components have been determined, which have received the following meaning: product - workplace; promotion (place) - selection of alternative options for attracting intermediaries; promotion - the formation of an attractive brand of the employer; price - wages and intangible benefits. The solution of the applied problem of ensuring the competitiveness of the "workplace" for enterprises has led to the inclusion in the methodological tools of generational theory. In our opinion, the algorithm for creating an attractive image of the employer in the framework of the incentive strategy should be considered based on the EVP concept. It is established that in the conditions of the general unfavorable socio-economic situation in Ukraine the segment of intangible benefits is growing in terms of attracting and retaining employees at a particular enterprise. They were structured by aggregate groups: social benefits, professional development and career growth, work environment, corporate culture. The formation of human capital in enterprises is a key area for gaining sustainable competitive advantages and involves a conscious choice of strategy for the marketing mix of staff, considering current trends at the national and supranational levels. Key words: personnel marketing, marketing mix concept, product, promotion, incentive, price.
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21

Mirzajonova, Maftuna Djahangirovna. "THE ESSENCE OF THE CONCEPT OF MARKETING COMMUNICATION IN MARKETING." Theoretical & Applied Science 121, no. 05 (May 30, 2023): 36–39. http://dx.doi.org/10.15863/tas.2023.05.121.6.

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22

Novatorov, Edouard V. "The administered public recreation marketing concept." Journal of Business & Management (COES&RJ-JBM) 4, no. 1 (January 1, 2016): 47–59. http://dx.doi.org/10.25255/jbm.2016.4.1.47.59.

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23

Flambard-Ruaud, Sabine. "Les évolutions du concept de marketing." Décisions Marketing 11 (May 1, 1997): 07–17. http://dx.doi.org/10.7193/dm.011.07.17.

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24

Panasiuk, Aleksander. "THE MARKETING ORIENTATION CONCEPT OF TOUROPERATORS." Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, no. 473 (2017): 399–409. http://dx.doi.org/10.15611/pn.2017.473.37.

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25

Kiselijeva, S. V., and T. S. Rosyanova. "TERMINOLOGICAL REPRESENTATION OF THE CONCEPT MARKETING." Voprosy Kognitivnoy Lingvistiki, no. 3 (2016): 12–21. http://dx.doi.org/10.20916/1812-3228-2016-3-12-21.

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26

Kolosova, Oksana. "Multichannel marketing: concept, strategy, tactics, cases." Remedium. Journal about the Russian market of medicines and medical equipment, no. 12 (2013): 47–50. http://dx.doi.org/10.21518/1561-5936-2013-12-47-50.

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27

Mueller‐Heumann, Guenther. "Toward a Professional Concept for Marketing." Marketing Intelligence & Planning 3, no. 4 (April 1985): 31–45. http://dx.doi.org/10.1108/eb045720.

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28

Lawson, Rob, and Ben Wooliscroft. "Human nature and the marketing concept." Marketing Theory 4, no. 4 (December 2004): 311–26. http://dx.doi.org/10.1177/1470593104047641.

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29

Sabri, Ouidade, Delphine Manceau, and Bernard Pras. "Taboo: An Underexplored Concept in Marketing." Recherche et Applications en Marketing (English Edition) 25, no. 1 (March 2010): 59–85. http://dx.doi.org/10.1177/205157071002500103.

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30

Mueller‐Heumann, Guenther. "Toward a professional concept for marketing." Journal of Marketing Management 1, no. 3 (January 1986): 303–13. http://dx.doi.org/10.1080/0267257x.1986.9963992.

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31

Webster, Frederick E. "The rediscovery of the marketing concept." Business Horizons 31, no. 3 (May 1988): 29–39. http://dx.doi.org/10.1016/0007-6813(88)90006-7.

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32

Clark, Terry. "The concept of a marketing crisis." Journal of the Academy of Marketing Science 16, no. 2 (June 1988): 43–48. http://dx.doi.org/10.1007/bf02723315.

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33

Considine, John J. "Broadening the Marketing Concept to Churches." Journal of Ministry Marketing & Management 1, no. 1 (July 11, 1995): 25–35. http://dx.doi.org/10.1300/j093v01n01_03.

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34

Ward, Steven, and Aleksandra Lewandowska. "Is the marketing concept always necessary?" European Journal of Marketing 42, no. 1/2 (February 15, 2008): 222–37. http://dx.doi.org/10.1108/03090560810840989.

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35

Abratt, Russell, and Diane Sacks. "Perceptions of the Societal Marketing Concept." European Journal of Marketing 23, no. 6 (June 1989): 25–33. http://dx.doi.org/10.1108/03090569010142640.

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36

Ravald, Annika, and Christian Grönroos. "The value concept and relationship marketing." European Journal of Marketing 30, no. 2 (February 1996): 19–30. http://dx.doi.org/10.1108/03090569610106626.

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37

Tamimi, Nihad A. M., and Peter Ellis. "Drug Development: From Concept to Marketing!" Nephron Clinical Practice 113, no. 3 (2009): c125—c131. http://dx.doi.org/10.1159/000232592.

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38

Layton, Roger A. "Marketing Systems—A Core Macromarketing Concept." Journal of Macromarketing 27, no. 3 (September 2007): 227–42. http://dx.doi.org/10.1177/0276146707302836.

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39

Elliott, Gregory R. "The Marketing Concept — Necessary, but Sufficient?" Asia Pacific International Journal of Marketing 2, no. 1 (January 1990): 20–30. http://dx.doi.org/10.1108/eb010211.

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40

Alekseev, Andrei. "Overview of the internal marketing concept." Drukerovskij Vestnik, no. 6 (December 2022): 181–90. http://dx.doi.org/10.17213/2312-6469-2022-6-181-190.

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41

Mishacheva, E. "Ecological Marketing." Bulletin of Science and Practice, no. 3 (March 15, 2023): 295–99. http://dx.doi.org/10.33619/2414-2948/88/35.

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The article reveals the essence of environmental marketing, what are its goals. The methods of implementing the marketing concept are described in detail. The necessity of using environmental marketing is substantiated. The opinions of various groups of scientists regarding the implementation of the ecomarketing concept in the company are given. There are 4 levels of implementation of the concept of environmental marketing in accordance with the concept of 4P by E. Jerome McCarthy.
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42

Rytel, Tomas. "Emotional Marketing Concept: The New Marketing Shift in the Postmodern Era." Verslas: teorija ir praktika 11, no. 1 (March 15, 2010): 30–38. http://dx.doi.org/10.3846/btp.2010.04.

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43

Abdullah, Johari Bin. "Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing." Journal of International Business, Economics and Entrepreneurship 2, no. 1 (June 30, 2017): 45. http://dx.doi.org/10.24191/jibe.v2i1.14460.

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Marketing mix has been the cornerstone of the discipline and dominating marketing early thought. This concept has been the focal point in the development of conventional managerial paradigm with strong adherence to its normative pillars of ‘4 Ps’. History has shown that a new paradigm constantly shifting the status quo of such concept into more advance findings. The objective of this paper is to present the rationale of marketing mix in Islamic marketing. Despite the evolution of marketing mix paradigm over more than 40 years, it is undeniable that such classical marketing canon has its root from concept of exchange. By using both qualitative and quantitative approaches in the development of instruments has led to the development of the 5Cs model. It is aimed to proposed a more advance finding derived from an Islamic perspective towards the concept. In depth literature review and survey has found a distinct set of marketing mix variables catering to Muslim consumer that are in line with Islamic principles. 5Cs models of Commitment, Characteristics, Conformity, Conscience, Customer centric offers a new way of marketing to Muslim consumers governed by Islamic principles and injunctions. Therefore, 5Cs model can be applied in many areas, for instance in Halal industry. It is recommended that business and academia will apply and further develop the model as it will enrich the framework and as to remain relevant.
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44

Tadajewski, Mark, and D. G. Brian Jones. "Scientific marketing management and the emergence of the ethical marketing concept." Journal of Marketing Management 28, no. 1-2 (February 2012): 37–61. http://dx.doi.org/10.1080/0267257x.2011.619072.

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45

Cahill, Dennis J., and Robert M. Warshawsky. "The marketing concept: a forgotten aid for marketing high‐technology products." Journal of Consumer Marketing 10, no. 1 (January 1993): 17–22. http://dx.doi.org/10.1108/07363769310026548.

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46

Abdullah, Ratna, Abdul Wahab, and Abdul Hamid Habbe. "Implementation Sharia of Marketing in Islamic Concept." Dinasti International Journal of Economics, Finance & Accounting 2, no. 5 (December 15, 2021): 489–99. http://dx.doi.org/10.38035/dijefa.v2i5.1052.

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Spiritual marketing concept of Islamic Banks, Spiritual marketing is a form of marketing that is imbued with spiritual values ​​in all processes and transactions, until it reaches a level where all major stakeholders in all businesses (customers, employees and shareholders), suppliers, distributors and even competitors even if you find happiness, Therefore,This study aims to examine the implementation of Islamic marketing in Islamic concepts in Islamic banks.The data collection method in this article is a literature study by collecting information that is relevant to the topic or problem that will be or is being researched. With qualitative research, it is necessary to do descriptive analysis.The implementation of the concept of Islamic ethics in marketing marketing personnel at Islamic Banks was found to have been carried out completely. There are four characteristics of Islamic marketing, namely: Theistic (Rabbaniyah), Ethical (Aklaqiyyah), Realistic (Al-waqi'iyyah) and Humanistic (Al-Insaniyyah). In practice, marketing activities carried out by Islamic Banks are based on existing rules and do not conflict with Sharia principles. Five characteristics that must be possessed by a Sharia bank marketer are Shiddiq (True and Honest), Amanah, Fathanah (intelligent), Thabligh (communicative) and Istiqamah.
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47

Khan, Muhammad Mubashir Qadir, and Shariq Mubashir. "Development of Marketing Thoughts in the Light of Islamic Concept of Marketing (Case Study of Female Buying Behaviour towards Islamic Concept of Marketing)." Pakistan Journal of Gender Studies 22, no. 2 (September 8, 2022): 89–100. http://dx.doi.org/10.46568/pjgs.v22i2.641.

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In this paper, theories of marketing thoughts, historical development, economic development and marketing philosophy have been discussed. Specifically, the role of the female consumer with reference to the buying behaviour in society in the light of the Islamic concept of marketing. The objective of the study is to investigate female buying behaviour in relation to social and religious values, the other objective of the study is to enlighten that the ICM is more effective in comparison to other thoughts of marketing. The objective of the study is to determine and investigate female buying behaviour in relation to social and religious values, it is also and theoretical development of various concepts of marketing developed within the last two hundred years, the other objective of the study is to enlighten that the ICM in more effective in comparison other thoughts of marketing and it is the oldest style and strategically marketing concept. The population in the methodology is used as a general population of the city and the sample is developed on 400 females the method of sampling is used in convenience, random sampling is used just to obtain the results to find out the inclination of the female consumer towards the concept of Islamic marketing.
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48

حسینی, سید محمود, منیژه قره چه, محمد اصولیان, and مرضیه نصیری. "Concept Development of the Entrepreneurial Marketing Theory." Journal of Business Management Perspective 18, no. 38 (August 23, 2019): 0. http://dx.doi.org/10.29252/jbmp.18.38.13.

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49

Klepek, Martin. "GUERRILLA MARKETING CONCEPT AND FURTHER RESEARCH POSSIBILITIES." Acta academica karviniensia 14, no. 3 (September 30, 2014): 79–87. http://dx.doi.org/10.25142/aak.2014.050.

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50

KAPUSTINA, LARISA, and ALEXANDRA ZHURAVLEVA. "MARKETING CONCEPT FOR DURABLE GOODS SALES MANAGEMENT." International Journal of Management Cases 13, no. 3 (January 1, 2011): 227–34. http://dx.doi.org/10.5848/apbj.2011.00057.

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