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Relevant bibliographies by topics / Marketing. Consumer behavior. Consumers Consumers

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Academic literature on the topic 'Marketing. Consumer behavior. Consumers Consumers'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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Journal articles on the topic "Marketing. Consumer behavior. Consumers Consumers"

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Samoggia, Antonella, and Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior." Nutrients 13, no. 2 (January 24, 2021): 344. http://dx.doi.org/10.3390/nu13020344.

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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.

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Borba, Helena Hiemisch Lobo, and Denise Maria Woranovicz Carvalho. "Consumer behavior towards pharmaceutical services: a scoping review." International Journal for Innovation Education and Research 8, no. 8 (August 1, 2020): 326–40. http://dx.doi.org/10.31686/ijier.vol8.iss8.2523.

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The present study aimed to map the evidence on consumer’s behavior towards pharmaceutical services. A scoping review based on the PCC (Population, Concept, and Context) mnemonic was conducted in Pubmed, Scopus and Web of Science. Population included consumers of pharmaceutical services, the concept referred to marketing/consumer behavior and the context to pharmaceutical services. Electronic searches were held on December 2019. Studies published in non-roman characters were excluded. A qualitative synthesis of the data extracted from included studies (i.e. author, country, study design, aims, patient/consumer profile, pharmaceutical services, marketing strategy, data analysis, conclusion) was performed. Electronic searches retrieved 1,215 articles that were screened by titles and abstracts. Of these, 31 studies were fully appraised, of which five fulfilled the inclusion criteria. One record was identified through manual search, totaling six included articles. All studies occurred within the scope of community pharmacy. The studies show that most consumers seek pharmacist’s orientation regarding over-the-counter drugs. Also, despite the expectations concerning pharmaceutical services, consumers exhibit distrust in pharmacists’ competence, which may hamper the seeking for pharmaceutical services. Hence, a marketing plan involving the knowledge of consumer's value along with the recognition of the consumer needs should be considered. Through this scoping review the available evidence on consumer’s behavior towards pharmaceutical services was mapped, elucidating consumer’s perceptions that motivate or prevent the seek for such services in the context of community pharmacies.

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Thomas, Veronica L., Jennifer Wiggins Johnson, and Robert D. Jewell. "The tangled web we weave." Marketing Theory 16, no. 4 (September 22, 2016): 493–512. http://dx.doi.org/10.1177/1470593116666409.

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Consumers have been observed to engage in deceptive consumption behaviors, including hiding their brand consumption and pretending to consume brands that they actually do not. This article defines deceptive consumption behaviors as the deliberate falsification or concealment of an individual’s consumption behaviors pertaining to a brand. The present work recognizes deceptive consumption behaviors as a relatively unexplored construct in the consumer behavior literature. Therefore, this article sets out not only to define and delineate the various types of deceptive consumption behaviors but also to explore the underlying motivations that would result in consumers engaging in this practice. We propose that these behaviors are a response to an identity threat that occurs due to goal conflict between personal and social identities. We further propose a typology to illustrate the various behaviors that consumers may employ when engaging in deceptive consumption. We explore the consequences of engaging in deceptive consumption behaviors for the consumer as well as for the consumer’s relationship with the brand and the group. Finally, we identify avenues for future research on deceptive consumption behaviors.

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E. Mang’unyi, Eric, and Krishna K. Govender. "Antecedents to consumer buying behavior: the case of consumers in a developing country." Innovative Marketing 15, no. 3 (September 27, 2019): 99–115. http://dx.doi.org/10.21511/im.15(3).2019.08.

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While consumers play a very crucial role in the marketing strategies of companies, effective development of strategies must satisfy their needs and wants. Therefore, an evaluation and understanding of the underlying factors and/or dimensions influencing consumer buying behavior are critical for supermarkets to both retain and acquire new customers. The article reports on factors impacting the consumer buying behavior and the relationship among the factors. The study uses data from a cross-sectional survey conducted within a random sample of 699 customers at 17 supermarkets in Nairobi, Kenya. Reliability and factorial validity of the self-administered questionnaire were evaluated and considered satisfactory, while structural equation modelling (SEM) was used to test several hypotheses. Social characteristics were a good predictor of the consumers’ inclination to patronize a supermarket, thus directly influencing the buying behavior. A strong positive connection between psychological factors and buying behavior was ascertained based on income, which suggests that although psychological characteristics impact consumer attitudes towards the supermarket, income and education levels may well play a determining role in this regard. Retail marketers in general and in Kenya in particular are encouraged to be cognizant of the above when developing strategic marketing programs to increase the level of patronage. As a research paper, the study is limited to the data and prior empirical research. It offers the benefit of new research directions for marketing managers in understanding and satisfying the consumers. The main contribution of the present research, interdisciplinary in nature due to combining elements linked to both marketing and psychology, is its focus on consumer buying behavior towards supermarkets in a developing country, thus producing revealing insights.

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Jain, Neha, Vandana Ahuja, and Y. Medury. "Internet Marketing and Consumers Online." International Journal of Online Marketing 2, no. 3 (July 2012): 70–82. http://dx.doi.org/10.4018/ijom.2012070105.

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The internet plays two important roles in marketing-influencing consumer behavior and harnessing consumer intelligence. While its vital for organizations to evaluate consumer intentions and provide consumers the necessary information they are looking for, equally important is the need for collecting consumer data by studying the consumer behavioral patterns on the internet and subsequently nurturing long term relationships with consumers. This study aims at identifying the dimensions of website attributes that represent intentions of consumers for visiting product and brand websites and examines the relationship between various website attributes, with respect to the function performed by the attribute. The methods on how the results were obtained and used will be explored further in this article. This research will be further used for analyzing website attributes with respect to Web Traffic, Website Reputation, Alexa Reach & Readability.

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Kapsdorferová, Z., and Ľ. Nagyová. "Consumer behavior at the Slovak dairy market ." Agricultural Economics (Zemědělská ekonomika) 51, No. 8 (February 20, 2012): 362–68. http://dx.doi.org/10.17221/5120-agricecon.

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The marketing concept in the Slovak dairy industry used to be production focused and the only task was to produce the cheap bulk commodities. Nowadays markets become more and more segmented. The number of foreign and domestic competitors has increased enormously. This new market approach requires: improved product quality, the sales management with good customer relations and effective marketing information system to collect data about customer needs and competition. The consumers represent the last but the most important component within the food chain. Therefore, they deserve a special attention. The study of consumers helps firms and organizations to improve their marketing strategies by the understanding of the issues such as consumers thinking, influence of the consumer by the environment or consumers’s shopping behavior. The answers serve to marketers to adapt and improve their marketing campaigns and marketing strategies in order to reach the consumer needs in the most appropriate way. The role of the marketing in the future in the dairy industry will be focused around two main topics: market segmentation and price differentiation. 

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Abuznaid, Samir Ahmad. "Islamic Marketing and Muslim Consumers’ Behavior." Asian Journal of Social Science Studies 5, no. 1 (February 4, 2020): 10. http://dx.doi.org/10.20849/ajsss.v5i1.710.

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Religion is a system of beliefs and practices that dictates individual response and interpretations regarding what is supernatural and sacred (Mukhtar, and Butt,2011). Religion is one of the most universal and influential social institutions that has strong influence on people’s belief, personal identity and value systems (Nooshin Ghodsimaab, 2016).The impact of religion on culture is exerted from the Quran and Sunnah (Abuznaid, 2006; Delener,1994).Religion has received little attention from consumer researchers mainly because they believe that the influence of religion on consumption processes are indirect and the topic of religion has no place in consumer behavior theories and literature.As a result of the widening gap and cultural conflict between the West and Muslim countries, many international companies have become negatively affected by the changes in the international environment, which is reflected in changes in consumer behavior (Al-Hayari et al., 2012).This research aims to discuss the impact of Islam on marketing practices and Muslim consumers’ behavior. A descriptive analytical approach using the interview method was used as a research tool for data collection.Conference papers in the field of Islamic marketing knowledge were consulted. Qur’anic quotes and Ahadiths (sayings and practices of Prophet Muhammad) are heavily used to best describe and explain Muslim consumers behavior. In addition, Muslim scholars and Imams (preachers) have been consulted on some issues for better definitions of Islamic terms and concepts.The findings of the study show that Islam has a major impact on Muslims’ buying behavior. Consumer behavior issues have become more heterogeneous because of cultural differences. This phenomenon makes it progressively important to understand factors impacting it (Abdellatif, Abu Auf, Meddour, Saoula, 2018).This paper will help marketers better address Muslim markets and Muslim consumer’s behavior taking into account that Halal food industry is growing in a number of markets in East Asia countries, North Africa , North America ,South America, Western Europe and the Middle East as the largest market.

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Chen, Yan, and Jing Zhang. "The Lifestyle Oriented Marketing of Fashion Luxury." Advanced Materials Research 796 (September 2013): 519–22. http://dx.doi.org/10.4028/www.scientific.net/amr.796.519.

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The individual interviews were adopted in this research to investigate and to conclude the characteristics based on lifestyles and fashion consumption behaviors of the different customers in China. Consumers were grouped according to the age, life cycle, educational background and occupation to be interviewed for lifestyle. Six lifestyles were concluded according to the most prominent behavior of the consumer. The differences in five major items of lifestyle were also concluded. The influential factors on fashion luxury consumption behaviors of Chinese consumers were discussed. The marketing strategies towards consumers with different lifestyles were proposed on the basis of consumer lifestyle.

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Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić, and Pavle Radanov. "The research of consumers and their habits in the organic products market." Ekonomija: teorija i praksa 14, no. 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.

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It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.

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Taufique, Khan Md Raziuddin, and Shahidul Islam. "Green marketing in emerging Asia: antecedents of green consumer behavior among younger millennials." Journal of Asia Business Studies 15, no. 4 (February 4, 2021): 541–58. http://dx.doi.org/10.1108/jabs-03-2020-0094.

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Purpose Rapid economic growth, urbanization, growing population and resulting overconsumption have led to the severe environmental vulnerability of some south Asian countries, further accelerated by the impact of climate change. Bangladesh is one such country that has been recognized by the United Nations Framework Convention on Climate Change as one of the most environmentally vulnerable in the world. A significant amount of environmental deterioration is reportedly due to consumption-related activities. This study, therefore, aims to understand the antecedents of green consumer behavior among young urban consumers, an emerging and environmentally promising market in Bangladesh. Design/methodology/approach This study uses the theory of planned behavior to integrating environmental attitudes, subjective norms, perceived consumer effectiveness and behavioral intentions in its conceptual model to examine their influence on green consumer behavior. Data were collected from 206 young urban consumers (18–24 years of age) from the capital city of Bangladesh. Covariance based structural equation modeling was used to analyze the data. Findings The subsequent results suggest that perceived consumer effectiveness and subjective norms have a direct positive influence on green consumer behavior, while the direct effect of environmental attitudes is insignificant. Practical implications Based on the key finding that one of the strongest antecedents is perceived consumer effectiveness, marketers could inspire young urban consumers by applying self-directed appeal to induce green consumer behavior. Originality/value This study is one of the first studies examining the antecedents of green consumption behavior using the framework of the theory of planned behavior that integrates both behavioral intention and reported behavior in the context of young urban consumers in South Asia. An insignificant direct influence of attitudes on green consumer behavior reinforces the attitude-behavior gap, specifically among young urban consumers in a collective society. The strong positive influence of perceived consumer effectiveness on green consumer behavior, on the other hand, extends the existing green consumer literature by empirically supporting the need for enhancing self-efficacy among young consumers to persuade them to practice green consumer behavior, especially where individuals face severe challenges of climate change and environmental deterioration.

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Dissertations / Theses on the topic "Marketing. Consumer behavior. Consumers Consumers"

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Raska, David. "Licensing and fluency of sacrosanct experience recall." Pullman, Wash. : Washington State University, 2009. http://www.dissertations.wsu.edu/Dissertations/Spring2009/d_raska_031009.pdf.

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Westberg, Kathleen J., and n/a. "The Impact of Cause-Related Marketing on Consumer Attitude to the Brand and Purchase Intention: A Comparison with Sponsorship and Sales Promotion." Griffith University. School of Marketing, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20050211.124210.

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Cause-related marketing is an emerging area within the marketing discipline, originating in the United States in the 1980s. This thesis defines the term cause-related marketing as a marketing strategy whereby the firm makes a contribution, financial or otherwise, to a nonprofit organisation(s) contingent upon the customer engaging in a revenue providing exchange that satisfies business and individual objectives. This strategy may include additional elements such as sponsorship, sales promotion, co-branding and employee involvement. -- In examining the literature relating to cause-related marketing, a need for further research was identified for a number of reasons. First, there is considerable investment and growth in this strategy both in Australia and overseas. Second, academic and practitioner research have indicated strong consumer support for the concept of cause-related marketing, yet there has been limited evidence to date regarding the effectiveness of this strategy, especially in comparison to other marketing strategies. Finally, in an increasingly challenging business environment, marketing practitioners are seeking to explore new strategies and the efficacy of traditional forms of marketing communications is subject to debate. As such, this thesis explored the following research questions: What is the impact of cause-related marketing on the consumer's response in terms of attitude to the strategy, attitude toward the brand and purchase intention? Do consumers respond more positively toward cause-related marketing than toward sponsorship or sales promotion? To address these questions, an experimental research design incorporating self-administered questionnaires was used. The major finding of this research is that consumers may have a more favourable attitude to cause-related marketing than to either sponsorship or sales promotion, however the brand must be perceived to have a natural association or fit with the cause. Further, cause-related marketing has the ability to engender a more favourable change in attitude to the brand than does sales promotion. This change in attitude is affected by the consumer's attitude to the strategy itself. This study did not, however, demonstrate that exposure to cause-related marketing, sponsorship or sales promotion had a significant effect on purchase intention. Finally, neither gender nor personal values have been shown to influence the above outcomes. The findings of this research have a number of practical implications for the effective use of cause-related marketing.

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Huang, Lisha, Chi Hu, and Xueying Zhang. "Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21328.

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The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences. The authors used both exploratory and descriptive strategies. In order to obtain the primary data, the authors applied multiple methods, including quantitative and qualitative methods, respectively, questionnaire, structured and unstructured interviews. The authors applied SD-logic, Four Realms of Experience, Consumer behavior determinants and Decision making process theories to analyze the role of experience. And in order to answer three research questions, the authors firstly introduced the analysis of demographic subcultures, including nationality, age and gender; then the role of experience marketing in consumer decision making process is identified. Finally, the analysis of qualitative findings will be presented.

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Carvalho, Lilian Soares Pereira. "Consumers and biology: an investigation on the evolutionary roots of consumer behavior." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17265.

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This dissertation is a set of three studies focusing on the implications of evolutionary psychology (EP) to consumer behavior research. EP derives from the Darwinian theory of evolution and posits that just as our bodies are subject to natural and sexual selection, also our minds are adapted to their environment and, as such, we can investigate the biological basis of our behaviors. The first study is a theoretical article, focusing on the effects of hormone oxytocin (OXT) on consumer behavior. OXT has been shown to have effects on maternal care, attachment, relationships, and trust. This hormone is the focus of studies in behavioral economics, psychology and neurology, with obvious implications for consumer behavior. Previous studies on OXT have shown that oxytocin is related to our social life, i.e. related to situations with family and friends, as well as increasing our attention to the social cues in our faces (as eye gaze and smiles). Research on OXT and other hormones opens a new era of interdisciplinary studies on consumer behavior, in which researchers can incorporate psychometric measures (answered by research subjects) to biological features, as OXT, endorsing and validating findings that go beyond responses to questionnaires. It is thus possible to investigate the biological basis of consumer behavior regarding the effects of OXT on measures such as brand trust, and others. The second article is an experimental study, double-blinded, that checks the effects of OXT on brand trust. The results show that OXT is context-dependent, and it shows its most prominent results when the brand relates to social situations (friends and family). Three experiments were conducted comparing known and unknown brands, the country of origin effect and social and status brands. Known and unknown brands improved their brand trust measures when respondents were under the effect of OXT compared to placebo. Furthermore, social brands had the most pronounced effects of OXT when compared to status brands. Thus, this is first study to show positive effects of OXT on brand trust. The final study is an investigation of the post-modern epistemology to the positivist paradigm in the sex vs. gender subject. Various researchers posit that gender is as a new paradigm for our generation, in which every individual can choose his set of male and female characteristics. But when comparing the effect of biological sex vs. gender (using the Bem Sex-Role Inventory) in retaliatory behaviors in a consumer setting, only sex was able to explain the differences in behavior, not gender. Although post-modernists affirm that our biology only affects our gender as far as our genitals are concerned, differences in retaliatory behaviors are better explained by sex, not gender, corroborating the positivist epistemology.
Essa tese é um conjunto de três estudos tendo como pano de fundo teórico a psicologia evolucionista. Esta deriva da teoria da evolução darwiniana e postula que, assim como nossos corpos foram sujeitos à seleção natural e sexual, também nossas mentes são adaptações ao ambiente e por isso podemos investigar as bases biológicas de nossos comportamentos. O primeiro artigo, teórico, foca no hormônio oxitocina, cujos efeitos vão do cuidado materno até a confiança. Esse hormônio é objeto de estudo da economia comportamental, da psicologia e da neurologia, com implicações óbvias para o comportamento do consumidor. Estudos prévios comprovam que a oxitocina é um hormônio relacionado à nossa vida social, i.e. relacionado a situações com família e amigos, além de aumentar nossa atenção às “pistas” sociais em nossas faces (como olhares ou sorrisos). A pesquisa com oxitocina, e outros hormônios abre uma nova era de estudos interdisciplinares no comportamento do consumidor, na qual os pesquisadores podem aliar medidas psicométricas respondidas pelos sujeitos de pesquisa, mas adicionando o elemento biológico, referendando e validando achados que vão além de respostas a questionários. É possível, assim, investigar as bases biológicas do comportamento do consumidor. O segundo artigo é um estudo experimental, duplo-cego, que verifica os efeitos da oxitocina na confiança da marca. Os resultados mostram que a oxitocina tem efeito dependente do contexto, sendo seus resultados mais proeminentes quando as marcas se valem de apelos que relembrem família e amigos. Foram realizados três experimentos, comparando marcas conhecidas e desconhecidas, efeito do país de origem e marcas sociais e de status. Marcas conhecidas e desconhecidas tiveram a confiança aumentada quando os respondentes estavam sob o efeito da oxitocina, quando comparado com o placebo. Além disso, marcas sociais tiveram efeitos mais pronunciados da oxitocina, quando comparados com marcas de status. Assim, fica pela primeira vez registrado o efeito da oxitocina na confiança da marca. O último estudo é uma investigação sobre a epistemologia relativista comparando-a ao paradigma positivista na questão sexo vs. gênero. Muito se fala do gênero como novo paradigma para nossa geração, na qual cada indivíduo poderá escolher seu conjunto de características femininas e masculinas. Mas, ao comparar o efeito do sexo biológico vs. o gênero (usando o inventário sexual de Bem), somente o sexo foi capaz de explicar as diferenças de sexo, não o gênero. Apesar de relativistas culturais afirmarem que a biologia do sexo só influencia a genitália dos seres humanos, o comportamento de retaliação em comportamento do consumo é explicado pelo sexo, e não pelo gênero dos indivíduos, corroborando a epistemologia positivista.

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Azizi, Taha. "Exploring an experiential marketing phenomenon : the dining experience." Thesis, Lethbridge, Alta. : University of Lethbridge, Faculty of Management, c2011, 2011. http://hdl.handle.net/10133/3233.

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This research focuses on dining experience as an example of experience marketing. In this study, the qualitative research method has been used to derive particular concepts involved in the dining experience from the bodies of reviews. Similarly, quantitative content analysis method has been used to provide rich and valuable information about the concepts explored from the qualitative data. Inferential statistics has been used in the study to test hypotheses about the relationships between elements in the dining experience context. The results indicate that food quality is the most important predictor of the dining satisfaction while service quality may not be an effective factor to create satisfaction. Moreover, social needs in dining experience are more evident in dinners than in lunches. The results of the study reveal the effectiveness and applicability of the online review analysis in bringing new insights from dining experience to contribute to the field of experience economy.
viii, 127 leaves ; 29 cm

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HUO, Yue. "Susceptibility to global consumer culture : scale development and purchase behaviour of Shanghai consumers." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/7.

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Global Consumer Culture (GCC) is a term emerged in early 1990s. It refers to generally accepted beliefs and consumer tendencies toward globally shared consumption-related symbols such as brands, product categories, and consumption activities and events. Although researchers sought insights in this area in the last decade, they mainly focused on the specific topic of Brand Positioning method under the context of GCC. Little efforts were made to examine what global consumers actually do and think when making their buying decision, and what the common characteristics global consumers share in the world. The existence and increasing influence of global consumers whose social and cultural differences are overshadowed by their similarities in terms of psychological consumer tendencies was demonstrated by previous research. In addition, there was an initial study to develop an individual customer psychology-based scale of Susceptibility to Global Consumer Culture (SGCC) in order to capture globally shared consumption sentiments. The study demonstrated that SGCC would consist of three major dimensions of SGCC, namely conformity to social norms, desire for social prestige, and quality perception. This thesis suggests that SGCC contain three additional dimensions in the perspective of consumer traits and brand consumption, including consumer innovativeness, consumer ethnocentrism, and Internet technology readiness. It is consisted of two studies. In Study 1, a more comprehensive multiple dimensional scale to measure SGCC is developed and validated. In Study 2, the developed scale is used to predict the consumers’ purchase intentions toward global brand products. Theoretical contributions, managerial contributions, research limitations and future research recommendations are discussed as well.

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Thomas, Morgan Avery Thomas. "A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior." Ohio University Honors Tutorial College / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087.

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Tan, Donald. "The impact of numeric sub-branding on Singaporean Chinese consumers : a conjoint analysis." University of Western Australia. Graduate School of Management, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0029.

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[Truncated abstract] It has been argued that the demand for a product is largely dependent on price and quality (Dodds, Monroe & Grewal, 1991) and that it is possible to provide a global product with a universal brand, as consumers desire reliable and quality products at low prices (Levitt, 1983). As global companies extend their reach around the world and such “global” products become available world wide, it is important for marketers to understand if other factors play a significant role in consumers’ purchase processes, especially in Asia where cultural and social influences can be very different from Western societies . . . Since numerology is deeply rooted in Chinese culture, the present study was undertaken to examine the impact that two important numbers (4 and 8) had on Chinese consumers’ value perceptions when used in sub-brand extensions. These numbers were chosen as Ang (1997) had noted the numbers represented “death” (4) and “prosperity” (8) in Chinese numerology and, consequently, may have a negative or positive impact on the value Chinese consumers attach to a product. While there are many types of products available to consumers and possible juxtapositions of numbers are almost endless, the present study was restricted to examining the impact that the numbers 4 and 8 had on the value Chinese consumers attached to cars and mobile phones to ensure the study was manageable. The study was undertaken in Singapore, but it was hoped that the results could be translated to other Chinese markets so more cost-effective and efficient approaches could be developed for such markets.

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Aiken, Kirk Damon. "Developing consumer trust in a computer-mediated environment : an investigation of market signals /." view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3018355.

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Thesis (Ph. D.)--University of Oregon, 2001.
Typescript. Includes vita and abstract. Includes bibliographical references (leaves 141-147). Also available for download via the World Wide Web; free to University of Oregon users.

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Hall, Edward John. "The influence of occasion on consumer choice: an occasion based, value oriented investigation of wine purchase, using means-end chain analysis." Title page, contents and abstract only, 2003. http://web4.library.adelaide.edu.au/theses/09PH/09phh1756.pdf.

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Includes list of Supplementary refereed publications relating to thesis; and of Refereed conference papers, as appendix 1 Includes bibliograhical references (p. 316-343) Focusses particularly on the purchase of wine and the factors that influence consumer choice and the values that drive the decision process across different consumption occasions. The effectiveness of occasion as part of the theoretical model of means-end chain analysis is investigated, as well as the feasibility of occasion in the Olsen and Thach (2001) conceptual framework of consumer behavior relating to wine.

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Books on the topic "Marketing. Consumer behavior. Consumers Consumers"

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Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Fort Worth, TX: Dryden Press, 1999.

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Engel, James F. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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Engel, James F. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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1940-, Blackwell Roger D., and Miniard Paul W, eds. Consumer behavior. 8th ed. Fort Worth: Dryden Press, 1995.

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Michel, Laroche, and Muller Thomas Edward 1939-, eds. Consumer behaviour: The Canadian perspective. 2nd ed. Scarborough, Ont: Nelson Canada, 1994.

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Lambkin, Mary. The Irish consumer market: A guidebook for marketing professionals. Blackrock, Co. Dublin: The Marketing Society, 1996.

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Lambkin, Mary. The Irish consumer market: A guidebook for marketing managers. Dun Laoghaire, Co. Dublin: the Marketing Society, 1993.

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Brennan, Bridget. Why she buys: The new strategy for reaching the world's most powerful consumers. New York: Crown Business, 2011.

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Kennedy, Dan S. No B.S. guide to marketing to boomers and seniors: The ultimate no holds barred, take no prisoners roadmap to the money. Irvine, Calif: Entrepreneur Media, 2012.

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Kumar, S. Ramesh. Conceptual issues in consumer behaviour: The Indian context. Delhi: Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006.

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Book chapters on the topic "Marketing. Consumer behavior. Consumers Consumers"

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Puplampu, Gideon L., Ama Pokuaa Fenny, and Gwendolyn Mensah. "Consumers and Consumer Behaviour." In Health Service Marketing Management in Africa, 57–70. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-6.

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Higgs-Kieyn, Nicola. "Unethical Consumer Behavior: An Investigation of South African Consumers." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 316. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_87.

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Panigrahi, Bhagaban, and Jon C. Stuart. "Perceptions and Behavior of Minority Consumers Toward Generic Consumer Products." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 103–6. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17392-4_23.

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Navdeep, Kaur Kular. "Social Media and Engaging with Consumers in the Hospitality Sector." In Hospitality Marketing and Consumer Behavior, 293–324. Toronto ; Waretown, NJ, USA : Apple Academic Press, 2017. |: Apple Academic Press, 2017. http://dx.doi.org/10.1201/9781315366227-12.

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Ramkissoon, Haywantee. "Hospitality consumers’ information search behavior." In The Routledge Handbook of Hospitality Marketing, 284–93. New York : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315445526-23.

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Zhu, Judy Li, Charles Chi Cui, and Kathryn Fordham. "Consumers’ Need for Uniqueness and Customization Behavior Among Chinese Consumers." In Revolution in Marketing: Market Driving Changes, 127. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11761-4_60.

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Eleni, Papaoikonomou, Nicholas G. Paparoidamis, and Ruben Chumpitaz. "Understanding Ethical Consumers: A New Approach Towards Modeling Ethical Consumer Behaviours." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, 223–25. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_72.

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Banikema, Annie Stéphanie, and Dhruv Bhatli. "Consumers’ Propensity to Resist: The Volitive Dimension of Consumer Resistant Behaviors." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 198. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_54.

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Kumar, Ashish, and Ram Bezawada. "Effects of Consumers' Social Media Participation on Consumer Behavior." In Marketing and Consumer Behavior, 1670–94. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch082.

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Technological advancements have shaped and reshaped the marketing landscape from time to time. The digital revolution in particular has given rise to a new digital era that has changed this marketing landscape, perhaps permanently. One of the core technologies involved in defining this digital era is the Internet. The Internet has not only empowered the people by creating and disseminating information like never before but also has affected the way we conduct our businesses. Various business usages of the Internet in search engines, email, mobile, and social media have given rise to new ways of conducting marketing activities such as affiliate marketing, display advertisement, email marketing, search marketing, and social media marketing among others. The significance and the relevance of online social media marketing have made this particular digital channel a topical subject of the digital era. The effects of social media have been felt in influencing both seller and buyer behaviors. However, the focus of this chapter is to address two important aspects of consumer behaviors in an online digital social media environment. First, the authors propose a conceptual framework of consumers' social media participation. Second, the chapter discusses how this participation affects consumers' behaviors including their purchases. Finally, the authors present a few econometric challenges associated with modeling consumers' social media participation and quantifying its impact on their behaviors.

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Martí-Parreño, José, Carla Ruiz-Mafé, and Lisa L. Scribner. "Acceptance of Branded Video Games (Advergames)." In Marketing and Consumer Behavior, 851–71. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch038.

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Advergames are free, branded video games used by advertisers to target audiences with marketing communications in a playful, interactive, and engaging way. Despite their advantages for consumers (i.e., free entertainment content), advergames can also cause concern in consumers (i.e., advertising clutter), making it necessary to explore consumers' attitudes that lead to acceptance of advergames. This chapter analyses the factors that lead consumers to accept advergames as an advertising format analyzing three variables related to consumer-media relationships: 1) consumer attitude toward advertising, 2) consumer attitude toward the presence of brands in video games, and 3) previous experience with video games. The moderating role of culture is also analyzed. To do so, an empirical research study involving American and Spanish students was developed. Findings suggest that attitude towards advertising is the primary factor affecting advergame acceptance for the Spanish sample, while attitude towards product placement in advergames is the primary factor affecting advergame acceptance for the American sample. These results suggest cultural differences related to advergame acceptance.

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Conference papers on the topic "Marketing. Consumer behavior. Consumers Consumers"

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STATNICKAITĖ, Justė, and Monika PAULĖ. "MODEL FOR SOCIAL MARKETING IMPACT ON CONSUMERS HEALTHY LIFESTYLE CHOICE." In International Scientific Conference „Contemporary Issues in Business, Management and Economics Engineering". Vilnius Gediminas Technical University, 2021. http://dx.doi.org/10.3846/cibmee.2021.578.

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Purpose – the purpose of this article is to present the novel model developed to measure social marketing impact on consumers choice for healthy lifestyle. Social marketing is very complex by aiming to promote socially responsible products and behavior for the benefit of the consumer and society at the same time. What is more, con- sumers choice for healthy lifestyle is determined not only by marketing influence but other personality and external environment factors as well. Research methodology – the model presented in the article was developed based on literature analysis and secondary data. Findings – social marketing impact on consumers choice for healthy lifestyle is determined not only by the social mar- keting, but also the consumer personality itself and the influence of the external environment on consumer. Research limitations – validation of the novel developed model dedicated for the measurement of social marketing impact on consumers choice for healthy lifestyle should be further validated with quantitative research methods. Practical implications – the application of the model will enable marketing specialists to determine the contents and other situational details of social marketing for consumers to choose healthy lifestyle and products related to it. Originality/Value – the value of the model is determined by its novel attitude to social marketing in parallel with other factors affecting consumer behaviour.

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Cevher, Muhammed Fatih, and Erdoğan Taşkın. "Social Media Consumer Perceptions in the Context of Demographic Features." In International Conference on Eurasian Economies. Eurasian Economists Association, 2020. http://dx.doi.org/10.36880/c12.02353.

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Consumer behavior, which is one of the focus issues of marketing, continues to be examined from different perspectives after changing technological developments. As marketing activities have been realized through social media platforms in recent years, it has also made it possible to examine the social media platforms and consumers as users. Influencer Marketing is an increasingly popular method of influencing consumers in social media with the help of influencers. It is important for businesses to send their messages about their brand or products to consumers and affect them. Consumers' evaluation of these messages is realized through their perceptions. The analysis of consumer perceptions in terms of demographic features in social media is also the focus of this study.

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Kriaučiūnaitė-Lazauskienė, Gintarė, and Rima Žitkienė. "An effect of symbols on consumer behaviour: the theoretical insights." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.015.

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Purpose – this article aims to analyse and integrate the limitations of consumer’s decision-making and difficulties for symbolic consumption in relation to symbolic branding. It highlights the symbolic impact to goods, which influenced by advertising and 21st century consumer’s behaviour propagates hedonistic values. Research methodology – the analysis of theoretical scientific literature, comparative study of conceptions. Findings – support the idea that consumers may modify their principles about the symbolic brand depending on both their self-brand relation as well as the effect of social (both live and virtual) influence. Research limitations – it is necessary to acknowledge that the current research is limited by broad scope consumer behaviour theories and methods (we in passing analysed empirical proves). Practical implications – authors suggest that the emergence of brand subculture on consumer behaviour gives the possibility of adjusting specific marketing strategies and presents the shortcomings of current research by pointing out the trends for future empirical studies. Originality/Value – It also highlights that the consumers’ search of symbolism and meaning in brands correlated with their consumer buying decision models, and we claim it could be related to utility theory. The main aim of this article is to analyse the field of symbols in advertising – in terms of their impact on the consumption process.

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Eissa, Eiman Abdel Maksoud. "Consumer Behavior in Grocery Shopping: Qatari Community during the GCC Blockade." In Qatar University Annual Research Forum & Exhibition. Qatar University Press, 2020. http://dx.doi.org/10.29117/quarfe.2020.0266.

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While Qatar had the highest GDP in the world in 2016, it faced the dilemma of a blockade in June 2017. This had a direct effect on the Qatari community who united and showed clear signs of patriotism. Consumers turned from the blockade countries’ food products to products that were local or those that came from supporting countries. This blockade was seen as an economic opportunity for local brands as well as many international brands since 40% of the food that was previously available came from blockading countries (IISS, 2017). With this, many new brands entered the market and soon prospered. This research aims to compare the changes in the grocery shopping consumer behavior of the Qatari community at the start of the blockade and more than two years later. An Arabic language online survey is conducted on a non-probability-snowball sample of 194 respondents in 2017 and is repeated on a sample of 189 respondents in 2020. Results show that the subjective norm the Qatari community’s consumers have towards grocery products continues to be associated with the political positions of the countries of production. They also show that the most successful marketing technique used by grocery brands is “patriotism.” Moreover, they show that the Qatari community has become more focused on learning the properties and competitive advantages of the products. Conclusions show that the Qatari community has remained consistent with giving priority to buying groceries that support the country and its allies throughout the blockade. They also show that the consumers have become more aware in comparing available products and making educated buying decisions. Further research should be conducted to examine the changes in attitude and consumer behavior after the blockade is lifted.

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Sliburytė, Laimona, and Jérémy Le Ny. "The Influence of Sensory Marketing: a Study of Atmospheric Factors and Consumer Response." In Contemporary Issues in Business, Management and Education. Vilnius Gediminas Technical University, 2017. http://dx.doi.org/10.3846/cbme.2017.109.

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This paper focuses on the sensory marketing that wants to be a marketing tool which influences the mood and consumer behavior. The consumer is not looking only for buying a product or a service alone, but he is seeking an emotional and unique experience around what he buys. In line with previous studies, our survey study reveals how consumers evaluated the atmosphere of restaurants through the cognitive and emotional reactions. A synergy makes the internal response (cognitive and/or emotional) of the customer-facing the stimuli of the atmosphere, superposition of the four senses (sound, sight, touch, smell). According to our survey results, this research highlights the importance of recognizing that the stimuli of the atmosphere of the point of sales influence to emotional (feel more pleasure) and cognitive (perceive a better quality) responses of the customer through the experience of the sensory marketing.

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Özmen, Alparslan. "An Emotional Approach to City Branding: Experiential Marketing." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01753.

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Nowadays, transportation, communication, technology and scientific developments are rapidly changing all areas. Consumers have been changed by the intensification of rivalry. Businesses have to produce proper products and services by giving more attention to changing consumer demands and needs against this rivalry. So, the experience economy is seen to take the place of the service economy. In this context, marketing strategies rather than selling products and services varies as to ensure consumer experience. Thus, the experience economy is starting with proposing products and services as a theater or visual art. Service here; to put on the stage is to create unforgettable moments and memories for customers. Today consumers are looking for features that address to their emotions and feelings. In this sense, experience takes the place of the functional value by providing mental, emotional, cognitive, behavioral and relational values. Consumption experience, is composing the focal point of the experiential approach, creating fantasies, emotions and entertainment. From this point they entered rivalry and began branding in cities. Therefore, all the dynamics of the city is necessary to make a difference by staging features that the experiential marketing has revealed. With which properties cities must be at the forefront, they should be identified and tried to be marketed. Experiential marketing will create an unforgettable experience by making the biggest help for city branding. By taking experiential marketing, the study will attempt to evaluate its effect to city branding with making conceptual analysis in the theoretical structure framework.

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Jibril, Abdul Bashiru, Michael Adu Kwarteng, and Miloslava Chovancova. "A demographic analysis of consumers’ preference for green products." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.044.

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Purpose – the aim of this research is to understand and present the outcomes of the strength of association between consumers and the use of the green (herbal) product from a demographic viewpoint. By extension, it measures the magnitude of dependents among demographic factors influencing the use of the green product in a developing country. Research methodology – to evaluate consumer’s demographics on the use of the green (herbal) product, 207 participants took part in the survey through a structured questionnaire. Data were obtained from users of green products (specifically herbs) in Ghana. A nonparametric test precisely chi-square test (x2) and Spearman's correlation rs were employed for our empirical analysis. Findings – the paper indicated the youthful population as the highest number of users of the green product in the herbal market. Results from the nonparametric test (Spearman’s rho) revealed that demographic factors (gender, age, education, and occupation) have an inverse relationship on the use of the green product. Whiles the chi-square test also discloses insignificant relationships among the observed attributes. This suggests that there is no empirical evidence to support the claim that use of green product depends on demographic factors of consumers. Research limitations – the limitation of this study considered the research scope, taking into account a smaller sample size for the study hence, future researchers should expand the sample size as well the other demographic variables necessary for a similar study. Practical implications – the practical implication of this study gives insights to practitioners and marketers in the herbal industry on how best they can progress in their quest to sustain in the business. Originality/Value – the present study aided in widening the scope of consumer behaviour towards the green product in the marketing discipline taken into consideration the widespread competition in the business nowadays especially in the herbal (green product) market

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Guzovski, Marina. "CHANGING ATTITUDES AND CONSUMERS BEHAVIOR WITH INTEGRATED MARKETING COMMUNICATION." In 4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/limen.2018.450.

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Kim, Junyong. "A COMPARATIVE STUDY OF ENVIRONMENTAL ATTITUDES AND ECO-FRIENDLY CONSUMER BEHAVIORS OF CONSUMERS IN KOREA AND THE UNITED STATES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.08.02.

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Li, Yanni, Zhijuan Li, Yiqun Liu, and Yang Teng. "The impact of women consumers’ psychology and behavior on marketing strategies." In 2015-1st International Symposium on Social Science. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/isss-15.2015.75.

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