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Relevant bibliographies by topics / Marketing. Consumer behavior. Consumers Consumers / Books

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Books on the topic 'Marketing. Consumer behavior. Consumers Consumers'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

Sheth, Jagdish N. Customer behavior: Consumer behavior & beyond. Fort Worth, TX: Dryden Press, 1999.

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2

Engel, James F. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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3

Engel, James F. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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4

1940-, Blackwell Roger D., and Miniard Paul W, eds. Consumer behavior. 8th ed. Fort Worth: Dryden Press, 1995.

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5

Michel, Laroche, and Muller Thomas Edward 1939-, eds. Consumer behaviour: The Canadian perspective. 2nd ed. Scarborough, Ont: Nelson Canada, 1994.

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6

Lambkin, Mary. The Irish consumer market: A guidebook for marketing professionals. Blackrock, Co. Dublin: The Marketing Society, 1996.

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7

Lambkin, Mary. The Irish consumer market: A guidebook for marketing managers. Dun Laoghaire, Co. Dublin: the Marketing Society, 1993.

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8

Brennan, Bridget. Why she buys: The new strategy for reaching the world's most powerful consumers. New York: Crown Business, 2011.

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9

Kennedy, Dan S. No B.S. guide to marketing to boomers and seniors: The ultimate no holds barred, take no prisoners roadmap to the money. Irvine, Calif: Entrepreneur Media, 2012.

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10

Kumar, S. Ramesh. Conceptual issues in consumer behaviour: The Indian context. Delhi: Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006.

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11

Harrell, Gilbert D. Consumer behavior. San Diego: Harcourt Brace Jovanovich, 1986.

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12

Zaltman, Gerald. Consumer behavior: Basic findings and management implications. Malabar, Fla: R.E. Krieger, 1987.

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13

Arnould, Eric J. Consumers. Boston: McGraw-Hill, 2002.

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14

Linda, Price, and Zinkhan George M, eds. Consumers. 2nd ed. Boston: McGraw-Hill/Irwin, 2004.

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15

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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16

Solomon, Michael R. Consumer behavior: In fashion. Upper Saddle River, N.J: Pearson/Prentice Hall, 2009.

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17

Why she buys: The new strategy for reaching the world's most powerful consumers. New York: Crown Business, 2009.

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18

Feather, Frank. The future consumer. Toronto: Warwick Pub., 1993.

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19

Debruicker, Stewart. Cases in consumer behavior. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1986.

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20

1958-, Piirto Rebecca, ed. Capturing customers: How to target the hottest markets of the '90s. Ithaca, NY: American Demographics Press, 1990.

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21

Francese, Peter K. Capturing customers: How to target the hottest markets of the '90s. Ithaca, NY: American Demographics Press, 1990.

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22

A, Quelch John, and Ward Scott, eds. Cases in consumer behavior. 2nd ed. Englewood Cliffs, N.J: Prentice-Hall, 1986.

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23

Burnett, Leonard E. Black is the new green: Marketing to affluent African Americans. New York: Palgrave Macmillan, 2010.

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24

Burnett, Leonard E. Black is the new green: Marketing to affluent African Americans. New York: Palgrave Macmillan, 2010.

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25

Jen, Drexler, and Chapman Tracy, eds. What she's not telling you: Why women hide the whole truth and what marketers can do about it. New York: Just Ask a Woman, 2010.

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26

Marketing: A behavioural analysis. 2nd ed. London: McGraw-Hill (UK), 1985.

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27

D, Blackwell Roger, and Miniard Paul W, eds. Consumer behavior. 5th ed. Chicago: Dryden Press, 1986.

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28

Engel, James F. Consumer behavior. 6th ed. Chicago: Dryden Press, 1993.

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29

D, Blackwell Roger, and Miniard Paul W, eds. Consumer behavior. 6th ed. Chicago: Dryden Press, 1990.

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30

Engel, James F. Consumer behavior. 8th ed. Fort Worth: Dryden Press, 1995.

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31

Handbook of demographics for marketing & advertising: New trends in the American marketplace. 2nd ed. New York: Lexington Books, 1994.

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32

Consumer behavior: Buying, selling, and being. 7th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2006.

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33

Solomon, Michael R. Consumer behavior: Buying, having, and being. 7th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2007.

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34

Solomon, Michael R. Consumer behavior: Buying, having, and being. 6th ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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35

Consumer behavior: Buying, having, and being. 4th ed. Upper Saddle River, N.J: Prentice Hall, 1999.

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36

Consumer behavior: Buying, having, and being. 3rd ed. London: Prentice-Hall International, 1996.

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37

Consumer behavior: Buying, having, and being. 4th ed. Upper Saddle River, N.J: Prentice Hall International, 1999.

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38

Solomon, Michael R. Consumer behavior: Buying, having, and being. 3rd ed. Englewood Cliffs, N.J: Prentice-Hall, 1996.

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39

Solomon, Michael R. Consumer behavior: Buying, having, and being. Boston: Allyn and Bacon, 1992.

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40

Solomon, Michael R. Consumer behavior: Buying, having, and being. 8th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2008.

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41

Solomon, Michael R. Consumer behavior: Buying, having, and being. 2nd ed. Boston: Allyn and Bacon, 1994.

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42

Solomon, Michael R. Consumer behavior: Buying, having, and being. 2nd ed. Boston: Allyn and Bacon, 1994.

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43

Lazer, William. Handbook of demographics for marketing and advertising: Sources and trends on the U.S. consumer. Lexington, Mass: Lexington Books, 1987.

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44

Deanna, Ciarlante, ed. Consumer behavior in Asia. Washington Square, New York, N.Y: New York University Press, 1998.

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45

Lazar, Kanuk Leslie, ed. Consumer behavior. 8th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2004.

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46

Lazar, Kanuk Leslie, ed. Consumer behavior. Upper Saddle River, N.J: Pearson Education, 2010.

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47

Lazar, Kanuk Leslie, ed. Consumer behavior. 5th ed. Englewood Cliffs, N.J: Prentice-Hall International, 1994.

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48

Lazar, Kanuk Leslie, ed. Consumer behavior. 5th ed. Englewood Cliffs, NJ: Prentice Hall, 1994.

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49

Schiffman, Leon G. Consumer behavior. Sydney: Prentice Hall Australia, 1997.

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50

Lazar, Kanuk Leslie, ed. Consumer behavior. 9th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

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