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Relevant bibliographies by topics / Marketing; Consumer behaviour / Books

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Books on the topic 'Marketing; Consumer behaviour'

Author: Grafiati

Published: 4 June 2021

Last updated: 16 February 2022

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1

M, Chisnall Peter, ed. Consumer behaviour. 3rd ed. London: McGraw-Hill, 1995.

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2

Schiffman, Leon G. Consumer behaviour. 4th ed. London: Prentice-Hall International, 1990.

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3

Marketing, Chartered Institute of, ed. Consumer behaviour: Behavioural aspects of marketing. Oxford: Butterworth-Heinemann, 1993.

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4

Noel, Hayden. Consumer behaviour. Lausanne, Switzerland: AVA Academia, 2009.

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5

Luiz, Moutinho, and Raaij W. Fred van, eds. Applied consumer behaviour. Wokingham, England: Addison-Wesley Pub. Co., 1996.

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6

Howard, John A. Consumer behaviour in marketing strategy. London: Prentice-Hall International, 1989.

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7

Marc, Vanhuele, and Wright Malcolm 1963-, eds. Consumer behaviour: Applications in marketing. 2nd ed. Los Angeles: SAGE, 2013.

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8

1953-, Grunert Klaus G., and Olson, Jerry C. (Jerry Corrie), 1944-, eds. Consumer behaviour and marketing strategy. London: McGraw-Hill, 1999.

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9

East, Robert. Consumer behaviour: Applications in marketing. Los Angeles: Sage Publications, 2008.

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10

Michel, Laroche, and Muller Thomas Edward 1939-, eds. Consumer behaviour: The Canadian perspective. 2nd ed. Scarborough, Ont: Nelson Canada, 1994.

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11

Håvard, Hansen, Kanuk Leslie Lazar, and Schiffman Leon G, eds. Consumer behaviour: A European outlook. Harlow, England: Prentice Hall/Financial Times, 2008.

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12

Blythe, Jim. The essence of consumer behaviour. New York: Prentice Hall, 1997.

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13

Quester, Pascale G. (Pascale Genevieve) and Hawkins Del I, eds. Consumer behaviour: Implications for marketing strategy. 3rd ed. Roseville, NSW: McGraw-Hill Australia, 2002.

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14

Quester, Pascale G. (Pascale Genevieve) and Hawkins Del I, eds. Consumer behaviour: Implications for marketing strategy. 4th ed. North Ryde, NSW: McGraw-Hill Australia, 2006.

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15

Håvard, Hansen, and Kanuk Leslie Lazar, eds. Consumer behaviour: A European outlook. 2nd ed. New York: Pearson, 2011.

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16

Deon, Rousseau, and Boshoff Christo, eds. Buyer behaviour: Understanding consumer psychology and marketing. 4th ed. Cape Town, South Africa: Oxford University Press, 2007.

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17

Schütte, Hellmut. Consumer behaviour in Asia. Basingstoke: Macmillan Business, 1998.

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18

Schiffman, Leon G. Consumer behaviour: A European outlook. 2nd ed. New York: Pearson, 2011.

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19

Consumer behaviour: Advances and applications in marketing. London: Prentice Hall, 1997.

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20

Kindra, Gurprit S. Consumer Behaviour in Canada: Instructor's manual. Scarborough, Ont: Nelson Canada, 1989.

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21

van, Raaij W. Fred, ed. Consumer behaviour: A European perspective. New York: John Wiley, 1998.

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22

Agrawal, Meenu. Consumer behaviour and rural marketing in India. New Delhi: New Century Publications, 2009.

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23

Pauline, Maclaran, ed. Contemporary issues in marketing and consumer behaviour. Amsterdam: Elsevier/Butterworth-Heinemann, 2009.

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24

Parsons, Elizabeth. Contemporary Issues in Marketing and Consumer Behaviour. Burlington: Elsevier, 2009.

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25

Parsons, Elizabeth, Pauline Maclaran, and Andreas Chatzidakis. Contemporary Issues in Marketing and Consumer Behaviour. Abingdon, Oxon ; New York, NY : Routledge, 2017. | Earlier edition: 2009.: Routledge, 2017. http://dx.doi.org/10.4324/9780203526040.

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26

Kumar, S. Ramesh. Conceptual issues in consumer behaviour: The Indian context. Delhi: Published by Dorling Kindersley (India), licensees of Pearson Education in South Asia, 2006.

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27

Clarke, T. K. Consumer behaviour in Canada: Theory and practice. Toronto: Harcourt Brace Jovanovich, Canada, 1990.

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28

Howard, John A. Computer applications for consumer behaviour in marketing strategy. Englewood Cliffs, N.J: Prentice Hall, 1988.

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29

Gavaghan, Jacqueline. Consumer shopping behaviour for domestic appliances. Dublin: University College Dublin, 1994.

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30

Kindra, G. S. Consumer behaviour in Canada: Concepts and management action. Scarborough, Ont: Nelson Canada, 1989.

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31

G, Crane F., ed. Consumer Behaviour in Canada: Theory and practice. Toronto: Harcourt Brace Jovanovich, 1990.

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32

Kajihara, Yoshio. Changing pattern of consumer behaviour and marketing in Japan. 2nd ed. Nagasaki: Nagasaki University, Faculty of Economics, 1990.

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33

Impact of consumer involvement on consumer behaviour: A case study of India. Delhi: New Century Publications, 2000.

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34

1949-, Bamossy Gary J., Askegaard Søren, and Solomon Michael R, eds. Consumer behaviour: A European perspective. Harlow: Financial Times Prentice Hall, 1999.

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35

1949-, Bamossy Gary J., and Askegaard Søren, eds. Consumer behaviour: A European perspective. 2nd ed. Harlow: Financial Times/Prentice-Hall, 2002.

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36

Understanding green consumer behaviour: A qualitative cognitive approach. London: Routledge, 1997.

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37

Rosemary, Polegato, and Zaichkowsky Judith Lynne 1951-, eds. Consumer behaviour: Buying, having, and being. Scarborough, Ont: Prentice Hall Canada, 1999.

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38

Rosemary, Polegato, and Zaichkowsky Judith Lynne 1951-, eds. Consumer behaviour: Buying, having, and being. 3rd ed. Toronto: Pearson Prentice Hall, 2005.

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39

Foxall, Gordon R. Environment-impacting consumer behaviour: A framework for social marketing and demarketing. Birmingham: University of Birmingham, 1993.

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40

Keegan, Caroline. Headquarters - subsidary relations and country of origin effects: An exploration for integrative theory. Dublin: University College Dublin, Graduate School of Business, 1997.

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41

Yi, Yuan. Consumer behaviour and the marketing strategy for Carrefour in the China market. Oxford: Oxford Brookes University, 2000.

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42

Poiesz, Theo. Strategic marketing and the future of consumer behaviour: Introducing the virtual guardian angel. Cheltenham, UK: Edward Elgar, 2007.

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43

van, Raaij W. Fred, ed. Strategic marketing and the future of consumer behaviour: Introducing the virtual guardian angel. Cheltenham, UK: Edward Elgar, 2007.

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44

Gaba, Anil. Using survey data in inferences about purchase behaviour. Fontainebleau, France: INSEAD, 1990.

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45

Trust, social relations and engagement: Understanding customer behaviour on the Web. Basingstoke, Hampshire: Palgrave Macmillan, 2012.

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46

Herd: How to change mass behaviour by harnessing our true nature. Chichester, West Sussex, United Kingdom: Wiley, 2009.

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47

Stephen, Brown. Sex 'n' shopping: A "novel" approach to consumer research. London: Academic Press, 1995.

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48

Paul, Woodhouse, ed. Cambridge handbook of communications and buyer behaviour. London: KoganPage, 2013.

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49

Berthon, Pierre. As the web is spun: Research perspectives on marketing communication and consumer behaviour on the world wide web. Henley-on-Thames: Henley Management College, 1995.

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50

The impulse economy: Understanding mobile shoppers and what makes them buy. New York: Atria Books, 2011.

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