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Dr.A.Jayakumar, Dr A. Jayakumar, and K. Kalaiselvi K.Kalaiselvi. "Consumer Behaviour And Marketing Actions." Indian Journal of Applied Research 1, no. 10 (October 1, 2011): 17–19. http://dx.doi.org/10.15373/2249555x/jul2012/7.
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Hartmann, Patrick, Vanessa Apaolaza, and Clare D’Souza. "The role of psychological empowerment in climate-protective consumer behaviour." European Journal of Marketing 52, no. 1/2 (February 12, 2018): 392–417. http://dx.doi.org/10.1108/ejm-01-2017-0080.
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Purpose This paper aims to address the role of psychological empowerment in proenvironmental consumer behaviour, focussing on climate protection. Design/methodology/approach Study 1 analyses the interaction of the effects of psychological empowerment and personal norms on two environmental behaviours with a sample of 600 individuals drawn form a representative online panel of the Australian population. Study 2 addresses the reinforcing influence of empowerment with a quasi-experimental design comparing 300 consumers of green electricity with 300 conventional electricity clients. Findings Psychological empowerment moderates the effects of personal norms on climate-protective consumer behaviour in a value-belief-norm (VBN) framework. Personal norms have a stronger influence for consumers experiencing high psychological empowerment than for disempowered feeling consumers. Furthermore, psychological empowerment experienced as an outcome of actual proenvironmental behaviour mediates the relationship between prior climate protection and future climate-protective intentions. Research limitations/implications Future research should focus on the experimental manipulation of psychological empowerment with communicational claims, studying how perceived empowerment can be enhanced. Practical implications To promote climate friendly products and behaviours, marketers should use communication claims aimed at enhancing consumer’s subjective experience of empowerment. Social implications Public policy aimed at climate protection should focus on consumer education increasing consumers’ awareness of their potential influence. Originality/value Psychological empowerment has not been studied previously as either an antecedent or outcome of proenvironmental behaviour. This is the first study to show that psychological empowerment moderates normative influences on climate-protective consumer behaviour. This research further reveals a novel behavioural reinforcement process, in which psychological empowerment intervenes as a behavioural outcome as well as an antecedent of climate-protective consumer behaviour. Findings contribute to the development of the VBN framework as well as to the consumer-empowerment perspective on proenvironmental behaviour.
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Ebhote, Oseremen, and E. O. Odia. "Environmental Marketing Awareness and Consumer Purchase Behaviour." International Journal of Marketing and Sales Education 2, no. 1 (January 2019): 1–11. http://dx.doi.org/10.4018/ijmse.2019010101.
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The focus of this article is to examine the effect of environmental marketing on consumer behavior in the food and beverage products in Nigeria. The population of this study encompasses all consumers of food and beverage sub-sector of the manufacturing industry in Edo State, Nigeria. Sampling techniques were adopted from other authors to select a sample of 322 consumers, and these methods were employed since the population is unknown (infinite) and the method is scientific in nature. Cronbach's alpha was used to determine the validity and reliability of the instruments used. The findings reveal that the three variables used for this study: environmental concern, social influence, and government regulation, had a significant relationship with consumer behavior. The study recommends among others that food and beverage firms in Nigeria should be conscious of the environmental nature of their product as consumer awareness about environmental products is gradually increasing.
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Floren, Jessen, Tareq Rasul, and Azmat Gani. "Islamic marketing and consumer behaviour: a systematic literature review." Journal of Islamic Marketing 11, no. 6 (October 3, 2019): 1557–78. http://dx.doi.org/10.1108/jima-05-2019-0100.
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Purpose The purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study seeks to shed light on global trends and dynamics beyond Islamic marketing and how Islam, as one of the most prominent religions worldwide, affects the consumption and purchasing choices of Muslim consumers. Design/methodology/approach A systematic literature review of published peer-reviewed articles on Islamic marketing was conducted. A comprehensive search strategy was applied on different databases, including Google Scholar, JSTOR, ScienceDirect, MUSE and Directory of Open Access Journals, and the retrieved articles were then selected from 14 leading journals published between 2010 and 2018. Findings Islam as a religion has been found to impact the ethical beliefs and behaviours of Muslim consumers from different countries, as well as consumers’ choice of services and some taboo products on the basis of Islamic Shariah law. The results show that Islamic marketing has a significant impact on the characteristics of Muslim consumers and therefore affects their key choices about certain products and services. Research limitations/implications The studies included in this review are extensively based on peer-reviewed articles published in high-ranked marketing journals (A* and A in the Australian Business Deans Council list), which may be perceived as a limitation in the present study. Another limitation is that this study only took into account peer-reviewed articles written in English. Practical implications The important relationship between Islam and the heterogeneous Muslim consumer will have a considerable practical implication for companies that explore the marketing supply capacity in the Islamic world. The authors hereby expect the current review to significantly impact the identification of methodologies for the main trends in the academic analysis of Islamic marketing and Islamic consumer behaviour. Originality/value This review provides a strong contribution to Islamic marketing literature by recommending the need to integrate the Islamic practices related to consumer consumption of goods and services in studies focused on consumer behaviour analysis.
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Greer, Dominique A. "Defective co-creation." European Journal of Marketing 49, no. 1/2 (February 9, 2015): 238–61. http://dx.doi.org/10.1108/ejm-07-2012-0411.
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Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To investigate defective co-creation in professional services, 164 critical incidents were collected from 38 health-care and financial service providers using the critical incident technique within semi-structured, in-depth interviews. Thematic coding was used to identify emergent themes and patterns of consumer behaviour. Findings – Thematic coding resulted in a comprehensive typology of consumers’ defective co-creation behaviour that both confirms the prevalence of previously identified dysfunctional behaviours (e.g. verbal abuse and physical aggression) and identifies two new forms of consumer misbehaviour: underparticipation and overparticipation. Further, these behaviours can vary, escalate and co-occur during service encounters. Originality/value – Both underparticipation and overparticipation are newly identified forms of defective co-creation that need to be examined within the broader framework of service-dominant logic (SDL).
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Bhargava, Madhulika. "Consumer Behaviour: Psychology of Marketing." International Journal of Applied Science and Engineering 4, no. 1 (2016): 29. http://dx.doi.org/10.5958/2322-0465.2016.00004.6.
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Gujrati, Rashmi, and Hayri Uygun. "Digital marketing: changing consumer behaviour." International Journal of Forensic Engineering 4, no. 4 (2020): 323. http://dx.doi.org/10.1504/ijfe.2020.10037784.
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Gujrati, Rashmi, and Hayri Uygun. "Digital marketing: changing consumer behaviour." International Journal of Forensic Engineering 4, no. 4 (2020): 323. http://dx.doi.org/10.1504/ijfe.2020.115033.
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Lunia, Palak. "Online Consumer Behaviour Analysis using Python." International Journal for Research in Applied Science and Engineering Technology 9, no. VI (June 15, 2021): 1171–74. http://dx.doi.org/10.22214/ijraset.2021.35154.
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This technology is growing day by day,it has developed from a big room to single palm and time consume to the consumer. This essay reviews the course of consumer behaviour analysis, a research programme that employs the finding and principles of behavioural research to elucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrated a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practices rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. Moreover, concentration on research with animals subjects has severelylimited the relevent of behaviour analysis to marketing. The essay therefore pursues three themes: (1) to explicate currently developments in behaviour analysis, such as the analytics of verbal behaviour; (2) to take account of work by behaviour analytics on economic choice and to apply its lessons to understanding consumer behaviour and marketing action in naturally occurring environments; (3) to establishes the requirements of an interpretive approaches to consumer behaviour and marketing which is not limited to an experimental analysis of choices.
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Muhamad, Nazlida, Vai Shiem Leong, and Dick Mizerski. "Consumer knowledge and religious rulings on products." Journal of Islamic Marketing 7, no. 1 (March 7, 2016): 74–94. http://dx.doi.org/10.1108/jima-08-2014-0056.
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Purpose – This study aims to provide insights on the influence of Muslim consumers’ knowledge on products subjected to contemporary fatwa ruling and their subsequent cognitive and behavioural responses. Design/methodology/approach – MANOVA and MANCOVA were used to examine the influence of religious orientation on young Malaysian Muslims’ product knowledge, and the extent of religious orientation and gender on Muslim consumers’ attitude and behaviour towards three contemporary fatwa rulings of products. Findings – Respondents’ religious orientation differentiates their knowledge on fatwa prohibition ruling of selected brand and behaviours. Consumers’ religious orientation and gender explain consumers’ behavioural responses to variables of the Theory of Planned Behaviour for three behaviours. Evidence suggests that ruling types affects (conditional and unconditional) consumers’ responses. Research limitations/implications – Greater insights are provided on Muslims’ motivation to search information of controversial products, and their subsequent perception and behavioural reactions to controversial products. Findings are limited to the Malaysian Muslim consumers. Practical implications – The fact that contemporary fatwa reached young Muslim generations indicates that managers have to be wary of fatwa to predict Muslim consumers’ marketplace behaviours. Social implications – A significant number of young Malaysian Muslims are keeping abreast with contemporary fatwa. This suggests that they received an early and substantial exposure to Islamic way of life through their socialisation. Originality/value – This study offer insights into the understandings of the young Muslim generation regarding contemporary fatwa on products, and revealed significant findings in relation to consumer product knowledge and religious influences on consumer behaviour.
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Savić, Milena, Nenad Perić, and Radmila Savić. "Multi-sensory marketing." Ekonomski izazovi 9, no. 17 (2020): 45–57. http://dx.doi.org/10.5937/ekoizazov2017045s.
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Sensory marketing is a set of marketing techniques that aim to use the senses to influence consumer behaviour and the way they make purchasing decisions. This paper discusses companies' sensory marketing practices, the role of the reasons in consumer perception, and how companies create their approach through reaction analysis. This type of marketing is based on the assumption that consumer behaviour is more influenced by affective impulses concerning the cognitive component and is part of a broader trend of personalization of brands with which it is possible to establish an empathic connection. It communicates with consumers through the senses of sight, hearing, taste, smell, and touch (or a combination of several of them) through characteristic colours, smells, tastes, music, sound effects, and the like. Increasingly intensive work is being done to create an immersive experiential experience, to establish more reliable connections with clients. The paper, on numerous examples, analyses how this marketing method works, its advantages and disadvantages, as well as the ethical issues that surround this issue. Sensory marketing significantly improves customer loyalty to a product or service, contributes to brand shaping, and a better understanding of the target consumer group.
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Chivu, Raluca Giorgiana, Ivona Stoica, Mihai-Cristian Orzan, and Andra-Victoria Radu. "New trends in marketing mix strategies for digital consumer behaviour." New Trends and Issues Proceedings on Humanities and Social Sciences 5, no. 2 (September 11, 2018): 89–95. http://dx.doi.org/10.18844/prosoc.v5i2.3658.
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The marketing mix is the first step in establishing a lasting relationship between the company’s offer and the final consumer. From the product to the price meeting the needs and allows the consumer to buy, the placement and the promotion have received increasing importance. Also, when we think of an online environment where the consumer can be found, smartphones—consumer mobile journey, online TV advertising on Netflix and YouTube a.s.o. This paper aims to identify the element of the marketing mix with the highest impact on the final consumer buying decisions. For this, we have conducted a quantitative research on a sample of 100 respondents. The results show that the elements of the marketing mix passed through major changes because of the digital revolution and the unavoidable appearance of many situational factors that led to a significant variation of the consumer behaviours and changing the consumers’ mindset and their personal system of values.Keywords: Digital marketing mix, consumer behaviour, quantitative research
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Stávková, J., L. Stejskal, and Z. Toufarová. "Factors influencing consumer behaviour." Agricultural Economics (Zemědělská ekonomika) 54, No. 6 (June 24, 2008): 276–84. http://dx.doi.org/10.17221/283-agricecon.
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The main aim of the article is to understand the influence of factors biasing purchase decisions connected with measurement of consumers’ involvement. Consumption expenditures are purposefully subdivided according to the classification made by the Statistical Office of the European Communities. The performed survey showed that the most important factors biasing purchases of all commodity groups are products’ characteristics and the perceived quality. Together with these goes the factor price, nevertheless for example for the commodity group health price did not appear in the scale of the perceived importance at all. Factor necessity of need proved to be significant for decision making about the purchase of all commodities with the exception of alcoholic drinks and tobacco and recreation. Former experience compared to that is not crucial for clothing and footwear and housing equipment and contents. For alcoholic drinks and tobacco, there has notably approved also the factor brand. These analyses enable disclosure of rules of consumer decision making and thereby definition which factors for individual commodities should be targeted by the help of the marketing doyens or where the gradual changes should be achieved.
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Ziyadin, Sayabek, Raigul Doszhan, Alex Borodin, Aizhan Omarova, and Aigerim Ilyas. "The role of social media marketing in consumer behaviour." E3S Web of Conferences 135 (2019): 04022. http://dx.doi.org/10.1051/e3sconf/201913504022.
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This article looks at recently published research on social media consumers. Five topics are highlighted: consumer digital culture, responses to digital advertising, the impact of social media on consumer behavior, mobile environments, and online rumors (WOM). The articles examines how consumers experience, are influenced and are influenced by the digital environment they are in as part of their daily lives. Much remains to be understood, and existing knowledge tends to focus disproportionately on WOM, which is only part of the digital consumer experience. Several avenues for future research have been proposed to encourage researchers to consider a wider range of phenomena.
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East, Robert. "Consumer Behaviour." Australasian Marketing Journal (AMJ) 9, no. 1 (January 2001): 78–80. http://dx.doi.org/10.1016/s1441-3582(01)70168-1.
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Amin, Hanudin, Abdul-Rahim Abdul-Rahman, and Dzuljastri Abdul Razak. "Theory of Islamic consumer behaviour." Journal of Islamic Marketing 5, no. 2 (June 3, 2014): 273–301. http://dx.doi.org/10.1108/jima-06-2013-0042.
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Purpose – The purpose of this study is to propose a theory of Islamic consumer behaviour to explain the factors that influence the Islamic mortgage industry. Although previous works have shown that conventional marketing theories were, to a certain extent, able to predict factors influencing halal marketing and Islamic mortgage, these theories fail to capture or accommodate the Islamic perspectives of consumer behaviour. Conventional marketing theories have also been found to be inadequate to explain the Islamic mortgage preference among consumers. Design/methodology/approach – Drawing upon the Maqasid al-Shariah, this study develops an Maqasid al-Shariah index (MSI) and religious satisfaction (RS) for Islamic mortgage industry in Malaysia. These indexes are developed as the basis of the theory development in this setting. The model developed is later examined using survey data. Findings – This study reveals that education and RS are instrumental in determining the Islamic home financing preference. In contrast, justice and welfare are insignificantly related to the Islamic home financing preference. Religious satisfaction, to a certain extent, plays role not only as a mediator but also as a moderator. We find that RS has a full mediation effect on the relationship between welfare and willingness to consider applying Islamic mortgage. We discover justice is moderated by RS. Education and welfare however are not moderated. Originality/value – This study contributes to the development of an empirical Islamic framework in predicting consumers’ behaviour in an Islamic mortgage market using a Maqasid approach. This study is also pioneering in introducing two indexes, notably MSI and RS, and applying these indexes to Islamic home financing context.
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Dumitrescu, Luigi, and Mircea Fuciu. "Consumer Behaviour in the Tourist Segmentation Process – a Marketing Research." Studies in Business and Economics 10, no. 1 (April 1, 2015): 66–76. http://dx.doi.org/10.1515/sbe-2015-0005.
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Abstract The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.
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Hoekstra, Janny C., and Peter S. H. Leeflang. "Marketing in the era of COVID-19." Italian Journal of Marketing 2020, no. 4 (November 23, 2020): 249–60. http://dx.doi.org/10.1007/s43039-020-00016-3.
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AbstractWe discuss the effects of COVID-19 on consumer behaviour and elaborate on the consequences of this disruption for marketing strategies and marketing policies. The crisis shows similarities with changes in consumer behaviour and the way marketing is carried out during economic downturns. However, it also displays characteristics which differ from downcycles, such as shifts in consumption between categories and the accelerated shift from offline to online behaviour. This is forced by the re-evaluation of life priorities by final consumers.
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Narula, Sapna A., and Anupriya Desore. "Framing green consumer behaviour research: opportunities and challenges." Social Responsibility Journal 12, no. 1 (March 7, 2016): 1–22. http://dx.doi.org/10.1108/srj-08-2014-0112.
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Purpose – This paper aims to investigate existing research in green marketing with special reference to consumer behaviour and identify challenges both in practice and research, offering valuable insights for both the communities. While reviewing the existing literature in the paper, the authors define the scope of green marketing as a standalone discipline and discuss all aspects of green consumer behaviour and present opportunities for researchers. Design/methodology/approach – A thorough literature search in leading academic journals related to the scope of this paper was conducted through leading databases. An analysis of literature review comprising 140 relevant articles has been carried out and presented in the paper. Findings – Green consumer behaviour research is one area which is very well researched but studies are found to be generic in nature. the authors stress that research needs to be advanced in relation to addressing gaps between consumer perceptions and designing green products, identification of green segments, positioning green products and also inclusion of stakeholders in green marketing process. More insights into consumers willingness to pay for green attributes Vis -a Vis conventional attributes need to be worked out. Originality/value – In spite of plenty of reviews available in green marketing, there is no review which solely covers the consumer behaviour aspects of green marketing. Consumer being the most important stakeholder in green marketing domain deserves special attention from the researchers’ perspective. The review is unique in providing all aspects of green consumer behaviour research.
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Hogg, Margaret K. "Consumer behaviour: Behavioural aspects of marketing." Journal of Retailing and Consumer Services 2, no. 1 (January 1995): 63–64. http://dx.doi.org/10.1016/s0969-6989(99)80011-3.
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Islam, Tajamul, and Uma Chandrasekaran. "Effect of religiosity on ecologically conscious consumption behaviour." Journal of Islamic Marketing 7, no. 4 (November 14, 2016): 495–507. http://dx.doi.org/10.1108/jima-01-2015-0006.
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Purpose This study aims to explore whether religiosity influences ecologically conscious consumption behaviour (ECCB) among Muslim consumers in India. Design/methodology/approach A structured questionnaire was developed and administered to a sample of 191 young male Muslim respondents. One-way analysis of variance (ANOVA) and post hoc tests were used to test the proposed hypotheses. Findings The results indicated a significant positive correlation between religiosity and ECCB. Pro-religious and intrinsically religious consumers reported higher importance to ECCB than non-religious and extrinsically religious consumers. It is, therefore, concluded that religiosity plays an important role in determining ECCB among Muslim consumers in India. Research limitations/implications The study sample comprised Indian university students as respondents, whose consumption behaviours may be constrained by limited independent income. Further, only male students have been included because of methodological considerations. Practical implications This study suggests that green marketers can use religiosity as a possible segmentation variable to effectively position their products. Religious messages or symbols can be invoked in advertising and other communication campaigns by marketers to gain acceptance for green products and consumption behaviours among consumers. Originality/value Few studies have examined the role of religiosity and its impact on consumer behaviour. The present study sought to address this gap in literature and offers preliminary insights about how marketers can effectively use religious symbols for marketing green products to consumers. The study is an initial attempt to provide elementary understanding about the consumption behaviour of Indian Muslims who have been insufficiently investigated by marketing and consumer researchers.
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Et. al., Amandeep Singh,. "Impact of Social Media on Consumer Behaviour." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 1216–25. http://dx.doi.org/10.17762/turcomat.v12i5.1788.
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This paper encompasses the research studies done on the impact of social media on consumer behaviour. Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. People are using various social media websites and because of that the entire marketing landscape is changing. Massive audience is available who are spending many hours a day using social media across the various platforms and are majorly involved in information processing, entertainment and social connection activities, it is not surprising that marketers have started utilising social media as a marketing channel. Companies now place considerable value on the way in which social media can be used to shape consumer’s brand/product perception and influence their buying decision. Rather than focusing on short-term advertising through technology, companies are integrating social media mechanisms to enhance the relationship with consumers. Therefore, companies need to better understand the changing behaviour of consumers, in order to create mutual benefits from the use of social media. So, the research paper talks about what activities the consumer are involved in, how branding on social media is important and how it can help in marketing the goods/services. It also highlights how user generated content helps in marketing of a company and what will be the future of social media and areas the companies should focus on which will impact the consumers behaviour.
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Tilikidou, Irene, and Antonia Delistavrou. "Pro-Environmental Purchasing Behaviour during the economic crisis." Marketing Intelligence & Planning 32, no. 2 (April 7, 2014): 160–73. http://dx.doi.org/10.1108/mip-10-2012-0103.
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Purpose – Examination of Pro-Environmental Purchasing Behaviour (PPB) and its potential components. Investigation of the number and the size of relevant consumer segments. Determining the factors able to describe the segment of frequent pro-environmental purchasers. This paper aims to discuss these issues. Design/methodology/approach – Investigation of PPB as a total multi-item variable. Disclosure of the PPB components. Examination of the Purchase component and disclosure of its clusters. Focus on the cluster of frequent purchasers. Estimation of the demographic, attitudinal and psychographic variables able to describe and predict these consumers. Findings – Two components of PPB were found, namely Conservation (high consumer engagement in this) and Purchase (low consumer engagement in this). Inside the Purchase component of PPB three clusters were found, indicating, respectively, low, average and relatively high consumers’ involvement. Consumers in Cluster 3 (frequent pro-environmental purchasers) are fewer than in the past. They were found to be negatively influenced by environmental unconcern attitudes and Materialism, while they were positively affected by locus of control over politics and Universalism. Research limitations/implications – No demographic profile of frequent purchasers. Geographical area limited (a potential) generalisation of results. Social desirability effect. Future research with reference to evolutions in pro-environmental post-purchasing or non-purchasing behaviours during the years of economic crisis. Practical implications – Fewer consumers would buy ecological products if these were not comparable enough with the conventional products in terms of price and efficacy. Originality/value – First effort to explore the impact of the economic crisis on PPB in Greece. Encompassed new categories of ecological products. Revealed two components inside PPB (Purchase and Conservation) as well as number and size of consumer segments inside the Purchase component. Formulation of a partial profile of the frequent pro-environmental purchasers. Impact of Universalism on PPB was for the first time examined.
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Watson, Anna, Howard Viney, and Patrick Schomaker. "Consumer attitudes to utility products: a consumer behaviour perspective." Marketing Intelligence & Planning 20, no. 7 (December 2002): 394–404. http://dx.doi.org/10.1108/02634500210450837.
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Alsmadi, Sami, and Khaled Hailat. "Neuromarketing and Improved Understanding of Consumer Behaviour through Brain-Based Neuro Activity." Journal of Information & Knowledge Management 20, no. 02 (April 23, 2021): 2150020. http://dx.doi.org/10.1142/s0219649221500209.
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Over the past three decades, there has been a growing interest in studying consumer behaviour directly through non-traditional, brain-based, approach using the basic knowledge of human neuroscience. This multidisciplinary approach has evolved into a new marketing branch, known as Neuromarketing, which goes inside the human brain to improve our knowledge of consumer behaviour. Neuromarketing traces neural circuit activities inside the brain using Magnetic Resonance Imaging (MRI) technology. This paper explores the existing literature on Neuromarketing to provide insights into the potential for improving our understanding of consumer behaviour. The paper concludes that Neuromarketing can offer a valuable opportunity to increase precision and validity of measuring consumer reactions to marketing activities, thus improve marketing knowledge of consumer choice behaviour. The paper also addresses the main ethical issues raised by critiques on the unprecedented access to consumers’ mind, and how advocates looked at such criticisms.
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Foxall, Gordon R. "Foundations of Consumer Behaviour Analysis." Marketing Theory 1, no. 2 (June 2001): 165–99. http://dx.doi.org/10.1177/147059310100100202.
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FitzGerald, Maureen. "Gender issues and consumer behaviour." Journal of Retailing and Consumer Services 4, no. 3 (July 1997): 215. http://dx.doi.org/10.1016/s0969-6989(97)84901-6.
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Agbonifoh, Bas A., and Pius E. Edoreh. "Consumer Awareness and Complaining Behaviour." European Journal of Marketing 20, no. 7 (July 1986): 43–49. http://dx.doi.org/10.1108/eum0000000004655.
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Svajdova, Lenka. "Consumer Behaviour during Pandemic of COVID-19." Journal of International Business Research and Marketing 6, no. 3 (2021): 34–37. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.63.3005.
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Knowledge of consumer behaviour is an important factor in the success of companies. Knowing how the consumer behaves and what factors influence him enables companies to manage the marketing mix, branding and communication more effectively with customers. Identifying the factors that affect consumers is sometimes very difficult to identify correctly, because very often they are internal factors.The current situation currently prevailing in global markets is mainly influenced by external factors – the COVID-19 pandemic and the effects of political and legislative steps and the economic situation. That is, the factors that both customers and retailers had to adapt to. The author aims to identify changes in consumer behaviour when buying basic products – food, drugstore goods, clothing and footwear and electronics during the pandemic of COVID-19. The aim of this article is based on analysis of primary, secondary data and marketing survey to identify changes in consumer behaviour because of political, legislative, and economic factors caused by the spread of illness COVID-19. The result will be the evaluation of changings in consumer behaviour because of the pandemic of COVID-19.
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Salas Luzuriaga, Edgar. "The odotypes and their intervention in Brand Recall." Espirales Revista Multidisciplinaria de investigación 3, no. 27 (April 3, 2019): 132. http://dx.doi.org/10.31876/er.v3i27.560.
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Introduction This article deals with the influence of olfactory marketing on consumer behaviour and its relationship with the brand in question. Objective to determine the influence of aroma on shopping behavior and brand recall.Materials and methods To this end, a literature review of studies on the influence of aroma on shopping behaviour or brand recall of consumers or potential customers was conducted. Results So it is argued that olfactory marketing is a technique that consists in creating aromas of association that generate brand recall and that, in addition, Discussion stimulate the consumer subconsciously in the purchase decision process, making it faster and more impulsive.Conclusions This practice has been adopted by a number of brands worldwide as part of their marketing strategies in order not only to increase sales but also to generate links with customers and a stronger positioning in the minds of the consumers.
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Sharma, Gajender. "Impact of Green Marketing on Consumer Behaviour." Review of Professional Management- A Journal of New Delhi Institute of Management 10, no. 2 (December 1, 2012): 7. http://dx.doi.org/10.20968/rpm/2012/v10/i2/100298.
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Awasthi, Ashwini K., and Abhinav Chittora. "Sachet Marketing: Buying Behaviour and Consumer Attitudes." International Journal of Indian Culture and Business Management 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijicbm.2020.10028386.
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Chittora, Abhinav, and Ashwini K. Awasthi. "Sachet marketing: buying behaviour and consumer attitudes." International Journal of Indian Culture and Business Management 21, no. 4 (2020): 533. http://dx.doi.org/10.1504/ijicbm.2020.111360.
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Dr. Monika Gupta et al.,, Dr Monika Gupta et al ,. "Impact of E-Marketing on Consumer Behaviour." International Journal of Mechanical and Production Engineering Research and Development 10, no. 3 (2020): 10247–54. http://dx.doi.org/10.24247/ijmperdjun2020979.
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Nicholson, Michael, and Sarah Hong Xiao. "Consumer behaviour analysis and social marketing practice." Service Industries Journal 31, no. 15 (November 2011): 2529–42. http://dx.doi.org/10.1080/02642069.2011.531124.
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Al Serhan, Omar A., and Elias Boukrami. "Mapping Studies on Consumer Boycotting in International Marketing." Transnational Marketing Journal 3, no. 2 (October 8, 2015): 130–51. http://dx.doi.org/10.33182/tmj.v3i2.405.
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Consumer boycotting behaviour has serious consequences for organisations targeted. In this paper, a review of literature on boycotting from 1990 to 2013 is presented. Several consumer boycotting types are identified based on motivations underlying. These are influenced by religious beliefs, cultural values and political opinions. We have scanned all articles dealing with consumer boycotting behaviour in marketing literature. 115 scholarly articles published in 25 top marketing journals as ranked in the ABS (Association of Business Journal Schools) Review from 1990 to 2013 are reviewed. Along with outlining the research in this area, we also wanted to assess the level of attention paid to brand loyalty in relation to boycotting behaviour. Despite the fact that existing literature listed a number of factors that can potentially trigger consumers’ boycotts i.e. religion, war, political, economic, cultural, environmental, and ethical reasons. Nevertheless, there is no ranking of factors indicating which one are the most influential (e.g. long lasting, most damaging in terms of brand loyalty, etc.). Our review also suggests that boycott campaigns in developed nations are mainly motivated by economic triggers. However, in developing nations boycott calls and campaigns were motivated by religious triggers or by ethical triggers. The impact of boycotting on consumers’ brand loyalty, relation between religion, race, country of origin and the level of regional as well as national development would need to be researched further in order to shed light on its effect on the success or failure of boycott calls from consumers’ perspective and the prevention of such calls from the targeted firms’ point of view.
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Prasanta, Sarmah. "PROTECTIVE BEHAVIOUR OF RURAL CONSUMER – A CASE STUDY OF CONSUMER BEHAVIOR IN THE RURAL MARKET OF ASSAM." International Journal of Research -GRANTHAALAYAH 2, no. 2 (November 30, 2014): 38–48. http://dx.doi.org/10.29121/granthaalayah.v2.i2.2014.3065.
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Rural Marketing is a subject that has assumed much significance in contemporary Indian Economics Studies and this is quite obvious because of the huge size of rural consuming group. The vastness of Indian Rural Market has increasingly prompted many Indian as well as multi-national companies to view it as major thrust area. Unfortunately some business houses do not realize the real objectives of marketing and try to adopt all sorts of malpractices in the form of high price, deceptive practices, shoddy or unsafe products etc to serve their narrow objective of profit earning. Therefore, the rural consumer must reflect protective buying behavior in order to be free from the clutches of these sellers. In this paper an attempt has been made to examine the protective behavior of the rural consumers with the help of statistical tools like Likert scale, Chi-square test etc in order to examine the association of consumer protective behavior with variables like gender, occupation and education. And it has been found that variables namely sex, education and occupation has a bearing on the protective behavior of the consumers.
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Hardey, Mariann. "Generation C: Content, Creation, Connections and Choice." International Journal of Market Research 53, no. 6 (November 2011): 749–70. http://dx.doi.org/10.2501/ijmr-53-6-749-770.
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This paper reports the findings from an in-depth, exploratory research project designed to understand how consumers create, use and behave in response to content on consumer review websites. Based on data from members of a consumer review site, it seeks to capture the experiences and behaviours of consumers, and to convey their voice as users of social media and other digital sources. Consumers, who are part of Generation C, constitute a significant proportion of the membership on consumer review websites. In this paper, the nature of this generational category is discussed and situated within their use of social media. Reflecting calls in this journal for an innovative and open research agenda, the methodology is designed to reveal new forms of informational behaviour among this group of consumers, who are at the forefront of social media adoption. The research reveals that activities within consumer review sites are embedded in broader social media behaviours, and that this influences the creation and use of consumer-generated and marketing content. The identification of such new forms of consumer activity forms the basis for further research and the incorporation of Generation C into successful marketing strategies.
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Mallaiah, G., and D. V. Ramana. "Consumer Attitude and Behaviour towards Soft Drinks." International Journal of Emerging Research in Management and Technology 7, no. 1 (June 11, 2018): 86. http://dx.doi.org/10.23956/ijermt.v7i1.27.
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Since consumers are the most important factor for business continuation, the understanding of consumer behavior is one of key elements in preparing marketing strategy. Consumer behavior is the study of what to buy, how to buy, where to buy, and when to buy in what quantity. Apart from the decision of to buy and not to buy, there is also a decision regarding which source to buy. Consumer behavior is also the study of factors that affect the behavior both internal and external such as, self-concept, social and cultural background, age, family, attitudes, personality and social class. In this study, an attempt is made to investigate the consumer preference on buying behaviour towards soft drinks. For this purpose, 300 sample respondents are selected from selected municipal corporations in Andhra Pradesh base on purposive sampling and collect data is analysed with the help of correlation and regression analysis. The results reveal that 54.56% of the observed variability in buying behaviour can be explained by the differences in both the independent variables namely product, price, place, promotion and remaining 45.5% of the variance in behaviour related to other variables.
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Lee, Richard, Kyung Tae Lee, and Jianyao Li. "A memory theory perspective of consumer ethnocentrism and animosity." European Journal of Marketing 51, no. 7/8 (July 11, 2017): 1266–85. http://dx.doi.org/10.1108/ejm-03-2014-0188.
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Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary over time and use the memory theory to explain these temporal differences. Design/methodology/approach Part 1 involved an experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine the temporal characteristics of consumer ethnocentrism and animosity, Part 2 involved two quantitative surveys (one each in China and Japan), followed by another two surveys six months later. Findings Part 1 showed that consumer ethnocentrism and animosity were underpinned by semantic and episodic memory, respectively. Consistent with memory theory, Part 2 found that consumer ethnocentrism was temporally more stable than animosity. Consumer animosity influenced boycott behaviour during but not after the dispute, whereas consumer ethnocentrism influenced boycott behaviour during as well as the dispute. Finally, consumer ethnocentrism was antecedent to consumer animosity, siding with the relationship between semantic and episodic memory. Research limitations/implications Limited to two countries, both with collectivistic culture. A longitudinal approach over multiple phases would further enhance the robustness of the findings. Practical implications Understanding the psychological underpinning of consumer ethnocentrism and animosity would allow firms to develop effective marketing strategies to appeal to consumers’ ethnocentric and animosity dispositions. Originality/value The first study to examine the psychological underpinnings of consumer ethnocentrism and animosity by drawing on the memory theory.
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Wells, Victoria K. "Foraging: An ecology model of consumer behaviour?" Marketing Theory 12, no. 2 (April 10, 2012): 117–36. http://dx.doi.org/10.1177/1470593112441562.
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Foraging theory is a well established set of models and ideas in ecology, anthropology and behavioural psychology. Two areas of research, the behavioural ecology of consumption and information foraging, have made strides in the application of foraging theories in relation to consumption and related behaviours. These focus on online situations and restrictions in methodologies utilized allows application to only a small range of marketing problems. This paper broadens the application of these notions and introduces foraging ideas/terminology to a wider business and marketing audience by contextualizing and comparing with current research in marketing and related areas. The paper makes a number of suggestions for use of the foraging model in both academic and practitioner based environments. The paper ends with discussion of future research on the assembly and wider application of a foraging ecology model of consumer behaviour.
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Skandalis, Alexandros, Emma Banister, and John Byrom. "The spatial aspects of musical taste." Marketing Theory 18, no. 2 (September 25, 2017): 249–65. http://dx.doi.org/10.1177/1470593117732464.
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Consumer research has largely left implicit the interrelationships of space and place with taste. This multi-sited ethnographic study explores how consumers enact, perform and further develop their musical tastes via their aesthetic experiences in popular (indie) and classical music places. Our findings suggest that consumers create place-dependent identity investments, which unfold via a tripartite experiential process of manifesting habitus, undertaking habitation and expressing idiolocality. Our study contributes to diverse streams of consumer research, such as consumer behaviour, consumer culture theory and experiential marketing, and opens up avenues for future research focused on the intersections of place with taste.
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Stávková, J., H. Prudilová, Z. Toufarová, and L. Nagyová. "Factors influencing the consumer behaviour when buying food." Agricultural Economics (Zemědělská ekonomika) 53, No. 6 (January 7, 2008): 276–84. http://dx.doi.org/10.17221/983-agricecon.
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The paper analyses buying behaviour of Czech consumer units on the market with food. Authors present the factors that can influence significantly this behaviour, e.g. price, brand, quality, product attributes, habits, price reductions, advertisement, innovation and word-of-mouth. The results were obtained within the framework of a survey performed in a set of 1 074 Czech households by the staff of the Department of Marketing and Trade, the Mendel University of Agriculture and Forestry Brno, in November and December 2004. Respondents were classified on the base of their annual income, residency, social group, age and education.
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Sobh, Rana, and Brett A. S. Martin. "Feedback information and consumer motivation." European Journal of Marketing 45, no. 6 (May 31, 2011): 963–86. http://dx.doi.org/10.1108/03090561111119976.
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PurposeMarketers spend considerable resources to motivate people to consume their products and services as a means of goal attainment. Why people change their consumption behaviour is based largely on these goals; many products and services are used by consumers in an effort to attain hoped‐for selves and/or to avoid feared selves. Despite the importance for marketers in understanding how current performance influences a consumer's future efforts, this topic has received little attention in marketing research. The aim of this paper is to fill some of the gaps.Design/methodology/approachThe paper provides a theoretical framework and uses two studies to test this. Study 1, of 203 women, aged 27‐65, examines the predictions in the context of women and visible signs of skin aging. Feedback information is measured and approach and avoidance regulatory systems are manipulated by priming hoped‐for and feared possible selves. Study 2, of 281 undergraduate men and women, replicates the findings of Study 1 with manipulated feedback, using a different context (gym training) and a sample of both male and females.FindingsThe research shows that when consumers pursue a hoped‐for self, it is expectations of success that most strongly drive their motivation. It also shows why doing badly when trying to avoid a feared self is more motivating than doing well.Practical implicationsThe findings have important implications as they reveal how managers can motivate customers to keep using a product or service.Originality/valueThe paper makes several contributions to the consumer goal research literature since little is known about how positive (hoped‐for selves) and negative (feared selves) reference points in self‐regulation differentially influence consumer goal‐directed behaviour.
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Korobov, Yury. "Impact of digitalization on consumer behaviour and marketing activity in financial markets." SHS Web of Conferences 73 (2020): 01013. http://dx.doi.org/10.1051/shsconf/20207301013.
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The article reveals the impact of digitalization of the economy on the behaviour of consumers of financial services: increasing the relevance of financial needs, increasing the consumer independence, changing the model of consumer behaviour. The directions for improving the marketing activities of banks were identified: a shift in focus from image advertising to product advertising, and increased attention on quality characteristics of financial products.
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Radzikhovska, Yuliia. "DIGITAL TRANSFORMATION AND ITS INFLUENCE ON CHANGING THE MARKETING ORIENTATION OF BUSINESS STRUCTURES AND CONSUMER BEHAVIOUR." Baltic Journal of Economic Studies 7, no. 2 (March 26, 2021): 200–209. http://dx.doi.org/10.30525/2256-0742/2021-7-2-200-209.
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Purpose of scientific research. The purpose of the research is to present the features of digital transformation and its impact on changing marketing orientation of business structures and consumer behaviour in particular, and to determine main value in digital economy, which is the customer, as well as to indicate marketing initiatives to enhance consumer behaviour Y, Z. The object of scientific research. The object of the scientific research is the process of digital transformation of business structures and changes in marketing orientation, which can be traced and understanding consumer behaviour in terms of generations of baby boomers, X, Y, Z. Methodology. Based on dialectical, systemic and matrix methods, the influence of digital transformation on consumer preferences and behaviour, as well as the change in marketing orientation, which determines new quality and format of business structures, has been studied. A comparative analysis of the types of generations of consumers that determine the further content of marketing initiatives in business is used. The result of the article. Marketing initiatives to enhance consumer behaviour are presented, taking into account the preferences and behaviour of online consumers. It is determined that the advantages of digital transformation for business structures are the improvement of the customer base, increased flexibility and acceleration of business processes, innovative opportunities for business development. Practical implications. Digital transformation of business structures and the changes traced in them in three stages are revealed, namely: automation (transfer of business processes to electronic systems for storage and exchange of data in the existing form and in the way in which they work at the enterprise); digitalization (optimization of individual business processes with adaptation to tools and technologies of digital economy); digital transformation (involves a qualitative change of the entire business model of the enterprise, starting from the strategy and ending with the digitalization of all (management, core and supporting) business processes). Marketing initiatives influencing values, priorities, ways of communication of different generations of consumers are specified. Value/originality. Matrix structure of preferences and behaviour as online consumers, representatives of generations of baby boomers, X, Y, Z in terms of priorities in online shopping, frequent purchases, reasons for buying online, reasons for dissatisfaction with purchases, additional information is proposed. Key directions of strategic transformations are defined, among which there are customer service, values, work with data, introduction of innovations.
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Singh, Jaskaran, Gurbir Singh, Satinder Kumar, and Ajeet N. Mathur. "Religious influences in unrestrained consumer behaviour." Journal of Retailing and Consumer Services 58 (January 2021): 102262. http://dx.doi.org/10.1016/j.jretconser.2020.102262.
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Foxall, Gordon R. "Consumer Behaviour as an Evolutionary Process." European Journal of Marketing 27, no. 8 (September 1993): 46–57. http://dx.doi.org/10.1108/03090569310042936.
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Johnstone, Micael-Lee, and Lay Peng Tan. "An exploration of environmentally-conscious consumers and the reasons why they do not buy green products." Marketing Intelligence & Planning 33, no. 5 (August 3, 2015): 804–25. http://dx.doi.org/10.1108/mip-09-2013-0159.
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Purpose – The purpose of this paper is to understand how and why environmentally conscious consumers rationalise their non-green purchase behaviour. Design/methodology/approach – Seven focus groups were conducted. A total of 51 people, aged 19-70 years, participated in the study. Theoretical thematic analysis was used to organise the data as various themes emerged. Findings – Through application of neutralisation theory, this study identified additional barriers to green consumption. Two new neutralisation techniques emerged, namely protecting (maintaining) one’s sense of self and consumer attachment to the brand. These techniques recognise the impact consumer culture has had on consumers. Research limitations/implications – The study took place in an urban centre hence the views of the participants may be different from those who live in rural centres; low-income consumers were under-represented; and more male participants would have been desirable. Social implications – Despite its limitations, this study reveals that consumers will rationalise their decisions in order to protect their self-esteem and self-identity. Until green becomes a social norm, consumers will continue to place individual goals over collective goals. Understanding this rationalisation process is important if marketers and policy makers want to encourage behavioural change. Originality/value – This study makes a valuable contribution to the understanding of the green attitude-behaviour gap. It provides fresh insights into how environmentally conscious consumers vindicate their non-green consumption behaviours and how marketers and policy makers can overcome these challenges. It also identifies two new neutralisation techniques and extends the theory to a consumer culture context.
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Khare, Arpita. "Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour." Marketing Intelligence & Planning 32, no. 1 (January 28, 2014): 2–20. http://dx.doi.org/10.1108/mip-04-2013-0062.
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Purpose – The purpose of this paper is to examine affect of consumer susceptibility to interpersonal influence (CSII) and demographics on ecologically conscious consumer behaviour (ECCB). Design/methodology/approach – Data were collected through mall intercept technique in six cities across India. Findings – ECCB and CSII scales were applicable in Indian context. Factor analysis revealed two factors for ECCB scale: ecologically conscious purchase behaviour and green product attitudes. Normative, informative influence of CSII and income were predictors to ecologically conscious purchase behaviour. Normative influence emerged as predictor to green attitudes. Research limitations/implications – The study focuses itself only on CSII factors. It does not examine influence of variables like personal values, risk perception, and personality on ECCB. It does not examine role of consumers’ attitude towards conservation of energy and natural resources. Practical implications – The findings can be of immense use to firms marketing green brands in India. Social group acceptance and conformance is important for Indian consumers; advertising and promotional campaigns should use social groups for marketing green products. Consumer involvement and engagement can be created through social networking web sites. Ecologically concerns should be rewarded in order to encourage consumers to adopt green attitudes. Originality/value – Green marketing and ecologically conscious behaviour are upcoming research areas in India. There is limited research to understand Indian consumers’ concerns about environment. ECCB and CSII scales were used as it was assumed that using scales which have been tested and validated in other cultures would give reliable results.