Relevant bibliographies by topics / Marketing control

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing control'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 May 2022

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Journal articles on the topic "Marketing control"

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Verissimo, D. "Pest Control: Embrace Marketing." Science 342, no. 6160 (November 14, 2013): 798–99. http://dx.doi.org/10.1126/science.342.6160.798-b.

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Veríssimo, Diogo. "Pest Control: Embrace Marketing." Science 342, no. 6160 (November 15, 2013): 798–99. http://dx.doi.org/10.1126/science.342.6160.798b.

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Jaworski, Bernard J. "Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences." Journal of Marketing 52, no. 3 (July 1988): 23–39. http://dx.doi.org/10.1177/002224298805200303.

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Historically, marketing control research has involved either the development of output-oriented financial controls or the analysis of how financial controls affect performance. This work on marketing control is limited in that it (1) has focused primarily on the control of marketing plans/activities, not on the control of marketing personnel, (2) fails to capture all controls operating within the marketing unit, (3) does not consider environmental conditions that both influence the use and moderate the effects of controls, and (4) ignores the behavioral and psychological impact of controls on
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Ambler, Tim. "‘Strategic Control of Marketing Finance’." Journal of Brand Management 2, no. 3 (December 1994): 199–200. http://dx.doi.org/10.1057/bm.1994.52.

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Klarmann, Martin, and Sven Feurer. "Control Variables in Marketing Research." Marketing ZFP 40, no. 2 (2018): 26–40. http://dx.doi.org/10.15358/0344-1369-2018-2-26.

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Kling, Nathan D. "The Marketing Audit: An Extension of the Marketing Control Process." Managerial Finance 11, no. 1 (January 1985): 23–26. http://dx.doi.org/10.1108/eb013543.

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Stukanova, I. "PRODUCT QUALITY CONTROL IN MARKETING SYSTEM." Bulletin of the Moskow State Regional University, no. 4 (2015): 99–105. http://dx.doi.org/10.18384/2310-6646-2015-4-99-105.

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Li, Zhan G., Rodney L. Stump, and Tiger Li. "Control Combinations in Independent Marketing Channels." Journal of Marketing Channels 13, no. 4 (June 2006): 23–47. http://dx.doi.org/10.1300/j049v13n04_03.

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Finkin, Eugene F. "Expense Control in Sales and Marketing." Journal of Business Strategy 9, no. 3 (March 1988): 52–55. http://dx.doi.org/10.1108/eb039229.

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Mukherji, Badal, Prasanta K. Pattanaik, and R. M. Sundrum. "Rationing, price control and black marketing." Indian Economic Review 54, S1 (December 2019): 57–74. http://dx.doi.org/10.1007/s41775-019-00074-1.

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Dissertations / Theses on the topic "Marketing control"

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Мареха, Ірина Сергіївна, Ирина Сергеевна Мареха, and Iryna Serhiivna Marekha. "Marketing pollution control." Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/7988.

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The problem of pollution control is an illuminating example of how governments in a market economy can harness the marketplace mechanisms of supply and demand to address a critical issue confronting the entire society. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/7988
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Hui, Michael King-Man. "Perceived control, crowding and consumer satisfaction in service industries." Thesis, London School of Economics and Political Science (University of London), 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283591.

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Sacsara, Boza Karen Vanessa. "El control de inventarios y el costo de servicio de la empresa Marketin y Participaciónes S.A. Huancayo." Bachelor's thesis, Universidad Continental, 2018. http://repositorio.continental.edu.pe/handle/continental/4467.

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El presente trabajo titulado El control de inventario y el costo de servicio de la empresa Marketin y participaciones S.A. – Huancayo, tiene como propósito determinar el método de valuación de inventario adecuado para la determinación del costo de servicio en la Empresa Marketin & Participaciones S.A; teniendo en cuenta que es una empresa de servicios que se dedica a la limpieza integral, jardinería, saneamiento ambiental, por lo cual es muy importante contar con un costo de servicios eficiente que permita costear de manera razonable. Mediante una comparación entre el costeo realizado por la e
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Leung, Ho-yin. "Stochastic models for optimal control problems with applications." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42841781.

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Pais, Gabriel Dias. "Order book modeling and control." Instituto Tecnológico de Aeronáutica, 2012. http://www.bd.bibl.ita.br/tde_busca/arquivo.php?codArquivo=2209.

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On 6th May 2010, the stock market experienced in few minutes a large price decline and recovery collectively known as the Flash Crash. A serie of events on financial market before and during the flash crash setted up a high volume of transactions and unbalanced order flow collapsing into a lack of liquidity. The ultimate effect of this event was a challenge to the investor';s confidence in the markets. The financial regulators, responsibles to maintain the integrity of the financial makets, must be ahead of technological advances and be prepared to handle with unbalanced order flow and illiqui
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Tang, Yangyi. "The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brands." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/818.

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Many marketers choose to position their brands as underdogs instead of top dogs in the marketplace. Research shows that underdog positioning may help marketers to create competitive advantages, although when and why consumers respond favorability to such positioning strategy is not fully understood. While a handful of studies found that underdog positioning is more effective than top-dog positioning for certain types of brands or consumers, little is known about how consumers'psychological state may influence their responses to underdog positioning. Existing literature on underdog positioning
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Buechner, Bryan M. "Downside of Self-Control." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171428998524.

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Miao, Chenjie. "Salesforce control systems an integrated approach /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4811.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on December 6, 2007) Vita. Includes bibliographical references.
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Leung, Ho-yin, and 梁浩賢. "Stochastic models for optimal control problems with applications." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42841781.

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Sobbizadeh, Hibel. "Mobile Broadband: A Market Research." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.

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Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig.se Author: Hibel Sobbizadeh Supervisor: Maria Fregidou-Malama Date: 2010-01 Aim: This research is performed in order to investigate about Mobile Broadband (MB) market and the evolution of mobile broadband modems in this market. The aim is to find out how the MB market is developing and which MB modems are
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Books on the topic "Marketing control"

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Wardell, Keith. Marketing out of control. [United States?}: Marketing1by1, 2007.

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Doust, Peter. Marketing management: Planning and control. London: Financial Training, 1986.

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Haigh, David. Strategic control of marketing finance. London: Pitman, 1993.

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John, Ensor, and Chartered Institute of Marketing, eds. Strategic marketing: Planning and control. 2nd ed. Oxford: Butterworth-Heinemann, 2001.

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John, Ensor, and Chartered Institute of Marketing, eds. Strategic marketing: Planning and control. Oxford: Butterworth Heinemann, 1999.

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John, Ensor, and Ashford Ruth, eds. Strategic marketing: Planning and control. 3rd ed. Amsterdam: Butterworth-Heinemann, 2008.

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Strategic control of marketing finance. London: Financial Times, 1994.

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Distribution: Planning and control. New York: Chapman & Hall, 1996.

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Strategic marketing management: Planning and control. Planning and control. Cookham: CIM Pub., 2002.

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Marketing, Chartered Institute of. Strategic marketing management: Planning and control. 5th ed. London: BBP, 1998.

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Book chapters on the topic "Marketing control"

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McDonald, Malcolm, Martin Christopher, and Margrit Bass. "Marketing information and control." In Marketing, 451–76. London: Macmillan Education UK, 2003. http://dx.doi.org/10.1007/978-1-4039-3741-4_19.

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Christopher, Martin, and Malcolm McDonald. "Organisation and Control of Marketing." In Marketing, 312–25. London: Macmillan Education UK, 1995. http://dx.doi.org/10.1007/978-1-349-23858-3_21.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Evaluation and control." In Marketing Communications, 348–63. Second edition. | Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-18.

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Baker, Michael J. "Control." In Marketing Strategy and Management, 491–514. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_21.

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Sethi, Suresh P. "Applications to Marketing." In Optimal Control Theory, 225–57. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-98237-3_7.

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Ingwer, Mark. "The Need for Control." In Empathetic Marketing, 45–68. New York: Palgrave Macmillan US, 2012. http://dx.doi.org/10.1007/978-1-137-51200-0_4.

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Mcdonald, Malcolm, and Ailsa Kolsaker. "Marketing Information and Control." In MBA Marketing, 425–42. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-30028-7_21.

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Schmidt, Ruth A., and Helen Wright. "Budgetary Control." In Financial Aspects of Marketing, 159–66. London: Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25020-2_20.

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Tomczak, Torsten, Sven Reinecke, and Alfred Kuss. "Marketing Implementation and Management Control." In Strategic Marketing, 223–44. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18417-9_6.

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Hannagan, Tim. "The Control of Marketing." In Marketing for the Non-profit Sector, 175–87. London: Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-11632-4_12.

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Conference papers on the topic "Marketing control"

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Hai-yan, Zhang, Wang Qi, and Ma Xuan. "Research on WeChat marketing path of enhancing customer marketing experiences." In 2016 Chinese Control and Decision Conference (CCDC). IEEE, 2016. http://dx.doi.org/10.1109/ccdc.2016.7531793.

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Wang, Ping. "Online Book Marketing System." In 2015 International Conference on Management, Education, Information and Control. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/meici-15.2015.323.

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Liu, Min, and TianShi Qu. "Cases Discussion for Viral Marketing." In 2011 International Conference on Control, Automation and Systems Engineering (CASE). IEEE, 2011. http://dx.doi.org/10.1109/iccase.2011.5997667.

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Zhang, Liwei, Yan Chen, and Fei Chen. "Marketing Risk Evaluation of Supply Chain." In 2008 3rd International Conference on Innovative Computing Information and Control. IEEE, 2008. http://dx.doi.org/10.1109/icicic.2008.346.

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Xin, Chen. "Integrated approach in e-relationship marketing." In 2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM). IEEE, 2009. http://dx.doi.org/10.1109/cccm.2009.5267512.

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Ma, Tsung-Kuang E., Dong Jenn Yang, and Hong Ngoc Truong. "Repetitive message effect in green marketing communication." In 2011 International Conference on Electronics, Communications and Control (ICECC). IEEE, 2011. http://dx.doi.org/10.1109/icecc.2011.6068000.

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Varma, Vineeth S., Irinel-Constantin Morarescu, Samson Lasaulce, and Samuel Martin. "Opinion dynamics aware marketing strategies in duopolies." In 2017 IEEE 56th Annual Conference on Decision and Control (CDC). IEEE, 2017. http://dx.doi.org/10.1109/cdc.2017.8264227.

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Lin, Ruilin, Jingchen Xie, Yoau-Chau Jeng, and Fang-Chao Zou. "The marketing constructs of internet auction sellers." In 2010 International Symposium on Computer, Communication, Control and Automation (3CA). IEEE, 2010. http://dx.doi.org/10.1109/3ca.2010.5533786.

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Kuo, Nai-Wen, and Ya-Ching Lin. "The Experiential Marketing Framework under Internet Environment." In Second International Conference on Innovative Computing, Informatio and Control (ICICIC 2007). IEEE, 2007. http://dx.doi.org/10.1109/icicic.2007.572.

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Zhang, Qiang. "Strategy Analysis of Real Estate Network Marketing." In 2014 International Conference on Mechatronics, Control and Electronic Engineering (MCE-14). Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/mce-14.2014.193.

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Reports on the topic "Marketing control"

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Young, Shelton R., Terrance Wing, James McDermott, Paul Hollister, Herman Tolbert, Brett Mansfield, Mike Talevi, and Susann L. Cobb. Logistics: Navy Controls Over Material Sent to Defense Reutilization and Marketing Offices. Fort Belvoir, VA: Defense Technical Information Center, June 2004. http://dx.doi.org/10.21236/ada432857.

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Saha, Amrita, Marco Carreras, and John Thompson. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Sub-Saharan Africa. APRA, Future Agricultures Consortium, April 2022. http://dx.doi.org/10.19088/apra.2022.011.

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Since it began in early 2020, the COVID-19 pandemic led to considerable concerns about the viability of local food systems and rural livelihoods across sub-Saharan Africa. This paper presents the results of a three-round assessment of the effects of COVID-19 on the farming, labour and marketing practices, food and nutrition security, and well-being of over 800 male- and female-headed rural households in eight countries – Ethiopia, Ghana, Kenya, Malawi, Nigeria, Tanzania, Zambia and Zimbabwe. In this paper, we argue that when we closely examine the lived experiences of people in different count
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Sopein-Mann, Oluwafunmike, Zita Ekeocha, Stephen Robert Byrn, and Kari L. Clase. Medicines Regulation in West Africa: Current State and Opportu-nities. Purdue University, December 2021. http://dx.doi.org/10.5703/1288284317443.

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Ndomondo-Sigonda et al. (2017) observed that there is scarcity of information on human resources (person-nel devoted to regulation of medicines) in the domain of medicines regulation in the sub-Saharan Africa (SSA). The published information on medicines regulation by the National Medicines Regulatory Authorities (NMRAs) in the Economic Community of West African States (ECOWAS) region are no longer current and consistent with the current realities in the NMRAs. In order to reveal this occurrence, show the trends that exist over the years and make appropriate recommendations, data were collecte
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Avis, William. Responsible E-Waste Value Chains in Africa. Institute of Development Studies (IDS), January 2022. http://dx.doi.org/10.19088/k4d.2022.015.

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Population growth, increasing prosperity and changing consumer habits globally are increasing demand for consumer electronics. Further to this, rapid changes in technology, falling prices, increased affordability and consumer appetite for new products have exacerbated e-waste management challenges and seen millions of tons of electronic devices become obsolete. This rapid literature review collates evidence from academic, policy focussed and grey literature on e-waste value chains. The report should be read I conjunction with an earlier report on e-waste management. E-waste is any electrical o
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Shomer, Ilan, Ruth E. Stark, Victor Gaba, and James D. Batteas. Understanding the hardening syndrome of potato (Solanum tuberosum L.) tuber tissue to eliminate textural defects in fresh and fresh-peeled/cut products. United States Department of Agriculture, November 2002. http://dx.doi.org/10.32747/2002.7587238.bard.

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The project sought to understand factors and mechanisms involved in the hardening of potato tubers. This syndrome inhibits heat softening due to intercellular adhesion (ICA) strengthening, compromising the marketing of industrially processed potatoes, particularly fresh peeled-cut or frozen tubers. However, ICA strengthening occurs under conditions which are inconsistent with the current ideas that relate it to Ca-pectate following pectin methyl esterase (PME) activity or to formation of rhamnogalacturonan (RG)-II-borate. First, it was necessary to induce strengthening of the middle lamellar c
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Yahav, Shlomo, John Brake, and Noam Meiri. Development of Strategic Pre-Natal Cycling Thermal Treatments to Improve Livability and Productivity of Heavy Broilers. United States Department of Agriculture, December 2013. http://dx.doi.org/10.32747/2013.7593395.bard.

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The necessity to improve broiler thermotolerance and live performance led to the following hypothesis: Appropriate comprehensive incubation treatments that include significant temperature management changes will promote angiogenesis and will improve acquisition of thermotolerance and carcass quality of heavy broilers through epigenetic adaptation. It was based on the following questions: 1. Can TM during embryogenesis of broilers induce a longer-lasting thermoregulatory memory (up to marketing age of 10 wk) that will improve acquisition of thermotolerance as well as increased breast meat yield
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Yahav, Shlomo, John Brake, and Orna Halevy. Pre-natal Epigenetic Adaptation to Improve Thermotolerance Acquisition and Performance of Fast-growing Meat-type Chickens. United States Department of Agriculture, September 2009. http://dx.doi.org/10.32747/2009.7592120.bard.

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: The necessity to improve broiler thermotolerance and performance led to the following hypothesis: (a) thethermoregulatory-response threshold for heat production can be altered by thermal manipulation (TM) during incubation so as to improve the acquisition of thermotolerance in the post-hatch broiler;and (b) TM during embryogenesis will improve myoblast proliferation during the embryonic and post-hatch periods with subsequent enhanced muscle growth and meat production. The original objectives of this study were as follow: 1. to assess the timing, temperature, duration, and turning frequency r
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