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Dissertations / Theses on the topic 'Marketing control'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 May 2022

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1

Мареха, Ірина Сергіївна, Ирина Сергеевна Мареха, and Iryna Serhiivna Marekha. "Marketing pollution control." Thesis, Видавництво СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/7988.

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The problem of pollution control is an illuminating example of how governments in a market economy can harness the marketplace mechanisms of supply and demand to address a critical issue confronting the entire society. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/7988

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2

Hui, Michael King-Man. "Perceived control, crowding and consumer satisfaction in service industries." Thesis, London School of Economics and Political Science (University of London), 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.283591.

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3

Sacsara, Boza Karen Vanessa. "El control de inventarios y el costo de servicio de la empresa Marketin y Participaciónes S.A. Huancayo." Bachelor's thesis, Universidad Continental, 2018. http://repositorio.continental.edu.pe/handle/continental/4467.

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El presente trabajo titulado El control de inventario y el costo de servicio de la empresa Marketin y participaciones S.A. – Huancayo, tiene como propósito determinar el método de valuación de inventario adecuado para la determinación del costo de servicio en la Empresa Marketin & Participaciones S.A; teniendo en cuenta que es una empresa de servicios que se dedica a la limpieza integral, jardinería, saneamiento ambiental, por lo cual es muy importante contar con un costo de servicios eficiente que permita costear de manera razonable. Mediante una comparación entre el costeo realizado por la e

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Leung, Ho-yin. "Stochastic models for optimal control problems with applications." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42841781.

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Pais, Gabriel Dias. "Order book modeling and control." Instituto Tecnológico de Aeronáutica, 2012. http://www.bd.bibl.ita.br/tde_busca/arquivo.php?codArquivo=2209.

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On 6th May 2010, the stock market experienced in few minutes a large price decline and recovery collectively known as the Flash Crash. A serie of events on financial market before and during the flash crash setted up a high volume of transactions and unbalanced order flow collapsing into a lack of liquidity. The ultimate effect of this event was a challenge to the investor';s confidence in the markets. The financial regulators, responsibles to maintain the integrity of the financial makets, must be ahead of technological advances and be prepared to handle with unbalanced order flow and illiqui

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Tang, Yangyi. "The effectiveness of underdog brand positioning : how inspiration drives low-control consumers' preference for underdog brands." HKBU Institutional Repository, 2020. https://repository.hkbu.edu.hk/etd_oa/818.

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Many marketers choose to position their brands as underdogs instead of top dogs in the marketplace. Research shows that underdog positioning may help marketers to create competitive advantages, although when and why consumers respond favorability to such positioning strategy is not fully understood. While a handful of studies found that underdog positioning is more effective than top-dog positioning for certain types of brands or consumers, little is known about how consumers'psychological state may influence their responses to underdog positioning. Existing literature on underdog positioning

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Buechner, Bryan M. "Downside of Self-Control." University of Cincinnati / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1593171428998524.

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Miao, Chenjie. "Salesforce control systems an integrated approach /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2007. http://hdl.handle.net/10355/4811.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2007.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on December 6, 2007) Vita. Includes bibliographical references.

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Leung, Ho-yin, and 梁浩賢. "Stochastic models for optimal control problems with applications." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2009. http://hub.hku.hk/bib/B42841781.

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10

Sobbizadeh, Hibel. "Mobile Broadband: A Market Research." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-8727.

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Abstract Title: Mobile Broadband: A Market Research Level: Thesis for Master of Business Administration in Marketing Management Address: University of Gävle Department of Business Administration 801 76 Gävle Sweden Telephone (+46) 26 64 85 00 Telefax (+46) 26 64 85 89 Web site http://www.hig.se Author: Hibel Sobbizadeh Supervisor: Maria Fregidou-Malama Date: 2010-01 Aim: This research is performed in order to investigate about Mobile Broadband (MB) market and the evolution of mobile broadband modems in this market. The aim is to find out how the MB market is developing and which MB modems are

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11

Ausejo, Ayra Allan Paul, Vilela Sofía Elizabeth Canales, Peña Javier Antonio Gabriel Sandoval, and Palacios Milton Minor Watanabe. "First Control - GPS." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626227.

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En la actualidad, Lima Metropolitana, como capital del Perú, viene sufriendo un aumento exhaustivo de criminalidad, en especial en los robos de vehículos. Como consecuencia, en el peor de los casos, arrastra con muertes de personas que opusieron resistencia ante estos delitos. Por ello, este trabajo de investigación, brinda la solución ante esta problemática, éste es un dispositivo GPS, que será instalado en cualquier unidad vehicular motorizada. Además, con la función de monitorear en tiempo real el vehículo desde cualquier Smartphone o PC, con la posibilidad de apagar la unidad con un comand

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Frias, Robles Luis Carlos, and Roque Katherine Elizabeth Serquen. "Evaluación de los procesos de comercialización en la Empresa C&C Música EIRL 2017-2018 para determinar las deficiencias operativas y diseñar controles internos que incrementen la rentabilidad." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2019. http://hdl.handle.net/20.500.12423/2124.

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La presente investigación se enfocó en la problemática de los procesos de comercialización de la empresa C&C Música EIRL, por la ausencia de controles internos dentro de su organización y el control de mercaderías. Para lo cual se planteó el siguiente objetivo: Evaluar los procesos de comercialización y determinar las deficiencias operativas para diseñar controles internos e incrementar la rentabilidad. Para ello se utilizó el método teórico, con investigación de tipo aplicada de enfoque mixto y de diseño descriptivo simple no experimental, con el uso de las técnicas de entrevistas, cuestionar

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Espinoza, Romero Carolina Andrea. "Gestión de relaciones con los clientes y campañas de marketing: implementación de email marketing en una Compañía de Seguros." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/137870.

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Autor no autoriza el acceso a texto completo de su documento hasta el 14/12/2020.<br>Magíster en Tecnologías de la Información<br>Las empresas buscan satisfacer a sus clientes. Esta es la clave del éxito para fidelizar al cliente y mejorar el beneficio de la empresa. Para lograr ese objetivo es necesario alinear sus actividades con las necesidades y expectativas del cliente, con el fin de satisfacerlas e, idealmente, superarlas. Las encuestas sobre la satisfacción del cliente han sido parte integral de las prácticas de organización de los negocios de programas de relación con los clientes. Pe

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14

Franza, Richard Martin. "Strategic investment in changeover flexibility for high volume production facilities : an interface between operations and marketing." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30289.

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Chehayeb, Makarem Suzanne. "Emotions and Cognitions in Consumer Health Behaviors: A Model of Hope and Control Applied to Chronic Illnesses." Diss., Temple University Libraries, 2010. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/96030.

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Business Administration/Marketing<br>Ph.D.<br>This dissertation examines the effects of hope and perceptions of control on compliance and satisfaction with medical regimens recommended to patients living with a chronic illness. The present research advances a model that attempts to predict compliance health behaviors and satisfaction with health treatments by incorporating perceptions of control conceptualized using locus of control and self-efficacy, and hope as identified by appraisal theories of emotions and measured using the Herth Hope Index. The proposed model is empirically tested in th

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16

Kraft, David J. "A needs asses[s]ment of risk control services for Rotterdam International Safety Center, the Netherlands." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kraft.pdf.

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Barbé, Sebastián. "Decisiones de precio y efecto placebo no deseado." Tesis, Universidad de Chile, 2014. http://repositorio.uchile.cl/handle/2250/136631.

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Tesis para optar al grado de Magíster en Marketing<br>Autor no envía autorización para el acceso a texto completo de su documento<br>El efecto placebo ha sido ampliamente estudiado en el área médica dónde ha sido definido como una aparente mejora en la salud que no se debe a ningún tratamiento en particular, sino a la creencia del paciente de que mejorará o será curado (Borsook & Becerra, 2005). Este efecto ha sido utilizado en diversos ámbitos del área de la salud, como en la curación de heridos de guerra, la determinación de la efectividad de ciertos narcóticos, y como una manera legítima d

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Young, Melissa Martin 1963. "Possession centrality to self, perceptions of control, and the experience of disposition." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/277253.

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This research considers the relationship between possession centrality to self and perceptions of control on the antecedents, events, and consequences of the disposition, separation, giving up, and loss of possessions. The following dispositional behaviors are explored: (1) etic motivations of disposition; (2) methods of disposition; (3) emotional reactions to disposition; (4) etic meanings of disposition; and (5) replacement factors. Structured by a two-by -two, within-subjects research design, survey questionnaires and in-depth interviews are used to elicit retrospective data concerning four

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19

Theingi. "The influence of marketing control and a resource-based view (RBV) on export performance of SMEs in Thailand." University of Western Australia. Marketing Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0203.

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For the past three decades, export manufacturing has played an important role in Thailand's economic success. Among the exporters, the Small and Medium Enterprises (SMEs) have increasingly taken part. As a result, export performance at both micro and macro level has become of interest to academics, exporting firms, intermediaries and Thai government policy makers. Thus, extensive studies concerning determinants of export performance are reported in literature on export marketing. However, despite the significance of resources in implementing marketing strategies and performance, the Resource-B

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20

Pennock, Pamela Ehresman. "Public health, morality, and commercial free expression : efforts to control cigarette and alcohol marketing, 1950s-1980s /." The Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1486402544589703.

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Khenfer, Jamel. "Trois essais sur l'influence des agents externes de contrôle sur la poursuite du but du consommateur : de la religion aux marques." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM1067.

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Lors de la poursuite d’un but, les consommateurs s’appuient souvent sur des sources externes de contrôle pour maintenir des niveaux de motivation élevés. Face à un sentiment d’impuissance, leur présence compense le sentiment de ne pas être au contrôle de son existence et permet de nier que les évènements de la vie peuvent se dérouler de manière aléatoire, que les choses peuvent être dues au hasard. En d’autres termes, lorsqu’un individu se sent incapable de contrôler la poursuite de son but, la perception d’ordre et de structure (mis en œuvre par un agent externe) renforce le sentiment que « t

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22

Kong, Chim Chan. "Project management control : a case study of the Macau Water Supply Company Limited (S.A.A.M.)." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636727.

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23

Ho, Ming Shen. "How unexpected factors impact goal pursuit." University of Cincinnati / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1560867233289766.

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Herrada, B. Patricio, and F. Claudio Rojas. "Plan estratégico de marketing: servicio intradomiciliario SMAPA-HOGAR." Tesis, Universidad de Chile, 2005. http://www.repositorio.uchile.cl/handle/2250/111207.

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Tesis para optar al grado de Magíster en Administración<br>No disponible a texto completo<br>Los servicios sanitarios constituyen prestaciones básicas vinculadas al bienestar social, por cuanto desempeñan un papel fundamental para la salud de las personas y el adecuado desarrollo de las actividades productivas del país. En 1989 se realizó una reestructuración completa de la industria sanitaria, la cual contempló la creación de varios cuerpos legales complementarios; La Ley General de Servicios Sanitarios (DFL N°382), que definió las reglas para solicitar y otorgar las concesiones de servici

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25

Li, Alex Sai Hoi. "To stop or not to stop? - Investigating the differential effects of two self-control stategies on self-regulatory resource depletion." University of Sydney, 2010. http://hdl.handle.net/2123/6410.

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PhD<br>Self-regulation is a vital function to humanity, and is an important factor in the dominant paradigm of consumer research, whereby consumer decisions are characterised by the battle between long- and short-term interests. The current research examined the relative effectiveness of two self-regulatory strategies: stopping an already-commenced consumption episode, or to not commence one at all. Traditional economic theories, including the principle of diminishing marginal utility, would predict that not starting is harder to accomplish; whereas a proposal by Thaler (1983) suggests that no

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Fox, Paul Brian. "Creation and Control in Business Ecosystems." Doctoral thesis, Universitat Ramon Llull, 2013. http://hdl.handle.net/10803/117680.

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La plataforma i els ecosistemes representen models cada vegada més ubics per organitzar l’activitat econòmica en sectors empresarial i tecnològic. Aquesta tesi representa un avanç en l’explicació dels fenòmens observats en ecosistemes diferents: programes de màrqueting d’afiliació programari empresarial. L'objectiu empresarial pràctic i global per a cadascun dels ecosistemes és entendre com les empreses centrals de cada àmbit gestionen els esforços de centenars o fins i tot milers de col•laboradors la feina deis quals gira al voltant de la plataforma de l’empresa principal. Aquest

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Ndou, Khangale Seth. "Marketing of agricultural produce with particular reference to vegetables:the case of small-scale farmers in the Northern Province." Thesis, University of Limpopo, 2001. http://hdl.handle.net/10386/2104.

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Eriksson, Kristoffer, and Erik Kaplar. "ATT BYGGA OCH ÖVERFÖRA VARUMÄRKEN TILL INTERNET - En kvalitativ fallstudie av Getinge Infection Control och von Braun Sports Cars." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2838.

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<p>Title: To build and transport brands to the Internet – A qualitative case study of Getinge Infection Control and von Braun Sports Cars. </p><p>Seminar date: 2009-06-09. </p><p>Course/ subject: FÖ6016, Degree Project Undergraduate level, 15 University Credits Points (ECTS). </p><p>Authors: Kristoffer Eriksson and Erik Kaplar. </p><p>Advisor: Navid Ghannad. </p><p>Key words: Branding, I- branding, Internet Marketing, Internet, Getinge Infecton Control and von Braun Sports Cars. </p><p>Purpose: The degree project purpose is to gain better knowledge and get greater understanding in how the band

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Hawkins, Rebecca. "The planning and management of tourism in Europe : case studies of planning, management and control in the coastal zone." Thesis, Bournemouth University, 1992. http://eprints.bournemouth.ac.uk/400/.

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This study is an investigation of aspects of tourism planning and management in Europe. In particular it is an examination within three distinct and complementary case study areas in the European coastal zone, of factors that may contribute to tourist area success. The historical development and the current problems of the tourism industry at international and national levels are discussed and the framework of European Community and national government approaches to tourism planning are analysed. Based on studies of the planning and management framework and extensive field work undertaken in W

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Curo, Palian Jackeline Yuri, and Prada Ana Lucía Figueroa. "Sistema de costeo abc como herrramienta para mejorar la competitividad de una empresa de electrodomésticos." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2018. http://hdl.handle.net/10757/623820.

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El presente trabajo de investigación ha sido realizado con la finalidad de que la empresa ELECTRODOM S.A contemple la asignación de costos de manera eficiente, de modo que le sea posible el identificar actividades que contribuyan a la mejora de la competitividad, a la mejora del control operacional y creación de valor. En línea con lo anterior, recalcamos que la investigación realizada pretende proveer a la Alta Dirección herramientas que puedan ayudar a ELECTRODOM S.A a optar por un sistema integrado de gestión y costeo basado en actividades. Objetivo y Alcance El objetivo de este Trabajo

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Murthy, Nagesh Narasimha. "The manufacturing, marketing, and design interface : implications for manufacturing planning and control in an assemble-to-order environment." Connect to resource, 1997. http://rave.ohiolink.edu/etdc/view.cgi?acc%5Fnum=osu1261400836.

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Pedro, Gonçalo Cordeiro Vaz. "Marketing pessoal : impacto das caracteristicas de personalidade e das atitudes de procura de emprego." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/6277.

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Mestrado em Marketing<br>O constante aumento da formação académica da população e a cada vez menor oferta de emprego do mercado de trabalho, têm vindo a fazer com que os níveis de competitividade em contexto de procura de emprego tenham atingido hoje níveis bastante elevados. Assim, é cada vez mais natural que uma pessoa que esteja à procura de um emprego sinta uma maior necessidade de se preparar para esta procura, por forma a destacar-se dos demais. Apercebendo-nos desta tendência, surgiu-nos o interesse de estudar qual o papel do Marketing Pessoal neste contexto competitivo de procura de e

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McGarrie, Brian. "A framework for the selection and implementation of production planning and control systems for small manufacturing companies." Thesis, Liverpool John Moores University, 1996. http://researchonline.ljmu.ac.uk/5566/.

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This study describes the development and application of a framework to aid small manufacturing companies in the selection, improvement and implementation of production planning and control systems. The framework is developed from the existing literature, which indicates an almost total absence of similar frameworks for small manufacturing companies. The literature was categorised in a Supply Chain Management manner to facilitate close relations between companies when undertaking improvements to the production planning and control system. The framework involves an examination of four phases wit

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Chien, Jui-Yu. "The future and outlook of alternative fuel bus industry and its marketing strategy." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2332.

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According to the current governmental regulations, all diesel buses will be replaced in the United States and the European market within the next ten years. There are over 60,000 buses in the United States and each year over 3,000 new buses of approximately 40 feet in length are purchased. The bus market has a growth rate of four to five percent per year over the last two years. The improvements in technology offered by United States companies prove unsatisfactory in terms of bus performance and the emissions of new buses. The energy crisis in the United States and concern over the health haza

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Antún, Cecilia Elena. "Plan de negocio de using control, winning solutions." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2011. http://bdigital.uncu.edu.ar/5287.

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En el presente estudio se definirá el concepto de emprendedores y emprendimientos; teorías respecto a su origen, sus características, habilidades y capacitación. Seguidamente, se expondrá por qué Argentina siendo uno de los diez países más emprendedores del mundo tiene una alta tasa de emprendimientos que fracasan y se hará un análisis de las principales causas del fracaso de un emprendedor. Se finalizará esta primera parte con las recomendaciones de Kawasaki para emprender un negocio. Luego se analizará todo lo inherente a un plan de negocio desde el concepto, usos y estructura hasta lo que i

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Garcés, Mogrovejo Jorge Luis. "Adaptación del círculo de calidad a un proceso de evaluación de campañas de facturación con tarjetas de crédito en el área de marketing de una entidad financiera." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/581452.

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El tema de la presente investigación es el diseño de un proceso para evaluar campañas de facturación de tarjetas de crédito en el área de marketing de una entidad financiera. Se partió de la hipótesis de que los círculos de calidad son aplicables a cualquier proceso en una organización. Además, teniendo en cuenta la importancia del control en marketing y la necesidad de evaluar campañas para obtener una retroalimentación adecuada se hace preciso recurrir a los círculos de calidad para diseñar este proceso. El trabajo está compuesto en cuatro capítulos. En el primero, se explica el marco teóric

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Bertscher, Adam. "Exploring the complex policy formulation process of the draft Control of Marketing of Alcoholic Beverages Bill in South Africa." Master's thesis, University of Cape Town, 2017. http://hdl.handle.net/11427/25197.

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International literature suggests that corporate influence is evident when governments attempt to regulate products implicated in non-communicable disease, such as tobacco, asbestos, pollution, and foods, such as trans-fat, salt and sugar. These lifestyle diseases are aptly referred to as 'industrial epidemic', since industries profit from the public's continued consumption of such products. Of these 'industrial epidemics', alcohol is a major contributor to the health burden in South Africa. In the year 2000, 7.1% of all deaths and 7% of total disability-adjusted life years have been ascribed

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Nguyen, Viet Thang. "Marketing Strategy for Market Entry of Škoda Auto Group to the Vietnamese Market." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74562.

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Today, in the context of globalization, many different international companies in the global automotive industry prefer going international to enlarge their appearance as well as search for new business chances to earn more profit margins. Among them, Škoda Auto Group, the largest Czech car maker. At present, China and India are two of the most important automotive markets of Škoda Auto Group based on the market size and customers' base. Apart from China and India in the Asian region, Vietnam is also seen to be a very high potential market for every car maker in the South East Asian region bec

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Jiang, Ying. "Affect, perceived service quality, and satisfaction : assessing the moderating role of service setting." HKBU Institutional Repository, 2001. http://repository.hkbu.edu.hk/etd_ra/308.

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Dingus, Rebecca. "Recognizing uncertainty and managing appropriately| How should sales managers do it?" Thesis, Kent State University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3618901.

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<p> This dissertation explores the effects of sales managers' behaviors on sales force performance, given various situations that sales forces face. Using a structure-conduct-performance framework, the most appropriate behaviors that sales managers should engage in are determined by assessing performance relative to sales managers' conduct in the presence of varied structural factors. </p><p> Assuming that a sales manager's conduct varies based on the structural (i.e., situational) variables facing a sales force, a framework of transaction cost economics is used to identify the structural va

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Pinho, Jose Carlos M. R. "Control and autonomy of strategic marketing decisions : a study of the subsidiaries of financial services organisations in Portugal and Spain." Thesis, University of Warwick, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.391882.

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Fernández, Quinteros Jorge Ignacio. "Rediseño del proceso de generación de campañas de marketing directo en segmento prepago de una empresa de telecomunicaciones." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/132174.

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Autor no autoriza el acceso a texto completo de su documento hasta el 5/1/2020.<br>Ingeniero Civil Industrial<br>Claro Chile S.A. es el tercer participante del mercado de telefonía móvil a nivel nacional, otorgando servicios de telefonía móvil, telefonía fija, tv paga e internet tanto para clientes personas, clientes empresas y corporaciones. Dado el alto nivel de competitividad existente en la industria de las telecomunicaciones, la gestión de la cartera de clientes en términos de consumo, permanencia y nivel de satisfacción es fundamental para lograr una mejor relación entre el cliente y la

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Njoroge, Lydia. "From Property to Person: Understanding the Mediating Role of Control on Ovulation in the Female Consumer Experience." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1538790/.

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My aim is to design a research program that emphasizes inclusivity through empiricism rather than anecdotes and benevolent sexism. To accomplish this goal, I review and build on the work assessing the influence of fertility in the female consumer experience (FCE). Fertility, especially menstruation, has been used anecdotally for too long. This research was designed to address the gap in knowledge around the way in which women perceive advertisements. More specifically, the role fertility plays in the process women go through when assessing advertisements and offerings. Does a woman's desire to

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Rosewater, Alysse. "Coordination of manufacturing, marketing, and R&D for strategic success : investment in facility changeover flexibility and new product development cycle time reduction." Diss., Georgia Institute of Technology, 1997. http://hdl.handle.net/1853/30085.

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Carrasco, Aguado César Augusto. "Plan de Marketing para una Empresa Industrial Fabricante de Resistencias Eléctricas Industriales." Tesis, Universidad de Chile, 2008. http://www.repositorio.uchile.cl/handle/2250/101993.

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El objetivo general de este estudio es formular un plan de marketing que sirva como una herramienta de gestión estratégica, que ayude a los directivos a mejorar la posición competitiva de Jara Resistencias S.R.L., y que a través de un incremento en el nivel de ventas refleje una mayor participación de mercado. La empresa se especializa en el diseño, fabricación y comercialización de resistencias calefactoras y sensores de temperatura, La estrategia genérica que emplea es de diferenciación, la cual está basada en su ventaja competitiva. Ha logrado diversificarse y se encuentra posicionada de

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Craig, Ryan R. "A quality function deployment methodolgy for product development." Ohio : Ohio University, 2009. http://www.ohiolink.edu/etd/view.cgi?ohiou1250171415.

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Gomes, Roger. "The influence of just-in-time systems on physical distribution channel performance: an experiment utilizing a dynamic simulation decision support system." Diss., Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/53696.

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Currently many American industrial firms are considering the adoption of Just-In-Time (JIT) as an inventory control/material flow system. A JIT system can have several configurations. Examples exist of JIT being applied system-wide between all the echelons which make up a channel. There are also examples of firms adopting JIT only on the materials management side, or alternatively, only on the physical distribution side of a particular focal organization (echelon) within a channel. The reality of uncertainty in the channel's operation and environment suggests that alternative inventory system

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Bluhme, Hugo, and Jenny Lidman. "Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447501.

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Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. Many have the intention of buying sustainable products, but fewer actually buy sustainable products causing an attitude behaviour gap. This study aims to investigate the relation between green marketing and consumer decision making. Diving deeper into the grocery sector as well as the clothing sect

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Vičiūtė, Rasa. "Bendradarbiavimo kūrimo, kaip pokyčių valdymo, metodologiniai aspektai tenkinant specialiuosius ugdymosi poreikius bendrojo lavinimo mokykloje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060606_102437-21519.

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There are formulated validity and transference of cooperation methods and cooperation buildup with a view to reach positive changes in education of learners with special needs. The methods promoting the cooperation of Lithuanian and foreign authors were analyzed in this work. The analysis of already made-up practical cooperation pattern was done as well. Experimentally when building up the cooperation inside and outside validity of made-up cooperation pattern was reviewed and evaluated. The research hypothesis, certifying the efficiency of the made-up cooperation pattern when building up the c

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Kanapickienė, Rasa. "Įmonių vidaus kontrolės sistema transformacijų procese: kūrimas, raida, problemos." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090408_085042-89042.

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Rinkos sąlygomis kiekviena įmonė siekia užimti ir išlaikyti geriausią rinkos dalį. Viena iš priemonių tai pasiekti – efektyvi įmonės vidaus kontrolė. Stiprėjant konkurencijai, sparčiai plėtojantis ir keičiantis technologijoms, taip pat sudėtingėjant verslo projektams bei didėjant verslo įvairovei, įmonės valdymas tampa vis sudėtingesnis. Todėl ir įmonės vidaus kontrolė tampa vis sudėtingesnė problema. Gera įmonės vidaus kontrolės sistema – vienas iš efektyvios tos įmonės veiklos garantų. Lietuvai įstojus į Europos Sąjungą ir sparčiai augant ekonomikai, organizacijos ieško naujų galimybių, pleč

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