Books on the topic 'Marketing Customer services'
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Jo, Bitner Mary, and Gremler Dwayne D, eds. Services marketing: Integrating customer focus across the firm. 6th ed. McGraw-Hill, 2013.
Find full textJo, Bitner Mary, ed. Services marketing: Integrating customer focus across the firm. 2nd ed. Irwin McGraw-Hill, 2000.
Find full textJo, Bitner Mary, ed. Services marketing: Integrating customer focus across the firm. 3rd ed. McGraw-Hill, 2003.
Find full textJo, Bitner Mary, and Gremler Dwayne D, eds. Services marketing: Integrating customer focus across the firm. 5th ed. McGraw-Hill/Irwin, 2009.
Find full textZeithaml, Valarie A. Services marketing: Integrating customer focus across the firm. 6th ed. McGraw-Hill, 2013.
Find full textZeithaml, Valarie A. Services marketing: Integrating customer focus across the firm. 2nd ed. Irwin/McGraw-Hill, 2000.
Find full textJo, Bitner Mary, and Gremler Dwayne D, eds. Services marketing: Integrating customer focus across the firm. 4th ed. McGraw-Hill/Irwin, 2006.
Find full textWatkins, Charley. Introduction to marketing, sales and customer services. CIB Publishing, 1999.
Find full textCustomer services: Marketing and the competitive environment. Bankers Books, 1990.
Find full textFord, Philip. Customer services: Marketing and the competitive environment. Pitman, 1989.
Find full textMayall, Carol. Customer services-: Marketing and the competitive environment. Pitman, 1993.
Find full textJaḱovski, Boško. Marketing na uslužni dejnosti =: Services marketing. Evropski univerzitet, 2006.
Find full textJaḱovski, Boško. Marketing na uslužni dejnosti =: Services marketing. Evropski univerzitet, 2006.
Find full textMartin, Christopher. Relationship marketing: Bringing quality, customer service, and marketing together. Butterworth-Heinemann, 1991.
Find full textLovelock, Christopher H. Services marketing. 2nd ed. Prentice-Hall International, 1991.
Find full textPhipps, Rosemary. The marketing customer interface. 2nd ed. Butterworth-Heinemann, 2000.
Find full textRust, Roland T. Readings in service marketing. HarperCollins College Publishers, 1996.
Find full textDominck, Georgi, ed. Services marketing: Managing the service value chain. Financial Times Prentice Hall, 2005.
Find full textJochen, Wirtz, ed. Services marketing: People, technology, strategy. 7th ed. Prentice Hall, 2011.
Find full textLovelock, Christopher H. Services marketing: People, technology, strategy. 7th ed. Prentice Hall, 2011.
Find full textGlynn, William J. Services marketing & the concept of exchange. University College Dublin (Centre for Quality & Services Management), 1994.
Find full textJohnston, Trevor. Public sector marketing: Customer satisfaction in the social services. The Author], 1995.
Find full textCheeseman, Alison. Customer communications in marketing, 2002-2003. Butterworth-Heinemann, 2002.
Find full textCross, Richard. Customer bonding: Pathway to lasting customer loyalty. NTC Business Books, 1995.
Find full textCross, Richard. Customer bonding: Pathway to lasting customer loyalty. NTC Business Books, 1995.
Find full textInternational Services Marketing Conference (2002 Brisbane). Proceedings of the International Services Marketing Conference 2002: Emerging issues in services marketing: emotions, e-marketing and encounters : Brisbane, Queensland, Australia 3-5 July 2002. Edited by McColl-Kennedy Janet R. 1958- and Rundle-Thiele Sharyn. Graduate School of Management, University of Queensland, 2002.
Find full textvan, Helsdingen Piet, and Vries Wouter de, eds. Services marketing management: An international perspective. Wiley, 1999.
Find full textvan, Helsdingen Piet, and Gabot Mark, eds. Services marketing management: A strategic approach. 2nd ed. John Wiley & Sons, 2006.
Find full textPhipps, Rosemary. The marketing customer interface, 2002-2003. Butterworth-Heinemann, 2002.
Find full textWatkins, Charley. Marketing, sales and customer services: Understanding the theory and practice of selling through service. CIB Publishing, 1999.
Find full textA, Parasuraman, ed. Marketing services: Competing through quality. Free Press, 1991.
Find full textIacobucci, Dawn. Perceptions of services. University College Dublin (Centre for Quality & Services Management), 1994.
Find full textVavra, Terry G. Aftermarketing: How to keep customers for lifethrough relationship marketing. Business One Irwin, 1992.
Find full textService management and marketing: Customer management in service competition. 3rd ed. J. Wiley & Sons, 2007.
Find full textZeithaml, Valarie A. The nature and determinants of customer expectations of service. Marketing Science Institute, 1991.
Find full text1956-, Johnson Daniel, ed. Know thy customer!: How to follow marketing's first commandment. Dartnell, 1997.
Find full textMcQuarrie, Edward F. The customer visit: An emerging practice in business-to-business marketing. Marketing Science Institute, 1992.
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