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Books on the topic 'Marketing de Relaciones'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 February 2022

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1

Franco, Natalia Tobón. Marketing jurídico: Relaciones con la responsabilidad profesional. Bogotá, D.C: Uiversidad del Rosario, 2008.

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2

Rozas, Daniel Manganaro. Estrategia política: Compatible para marketing y relaciones públicas. Buenos Aires: Editorial Plus Ultra, 1997.

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3

Izquierdo, Carmen Camarero. Relaciones entre empresas: De la transacción a la cooperación. Valladolid: Secretariado de Publicaciones e Intercambio Editorial, Universidad de Valladolid, 2002.

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4

Pérez, Manuel Sánchez. Las relaciones interorganizacionales en el canal de comercialización. Almería [Spain]: Universidad de Almería, Servicio de Publicaciones, 1997.

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5

Erick, Hurtado, ed. Relaciones contractuales en la agroexportación: El caso del mango fresco. Lima: Centro de Investigación de la Universidad del Pacífico, 1995.

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6

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Staffordshire University and the Escuala Superior de Ciencias Empresariales Marketing y Relaciones Públicas: Overseas partnership report. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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7

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: Staffordshire University and The Escuela Superior de Ciencias Empresariales Marketing y Relaciones Públicas. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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8

Vaynerchuk, Gary. La economía de la gratitud: Traslada tus negocios a las redes sociales / Gary Vaynerchuck ; [traducción: Vicente Herrasti]. México, D.F: Aguilar, 2012.

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9

Scott, David Meerman. The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2nd ed. Hoboken, N.J: John Wiley & Sons, 2010.

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10

The new rules of marketing and PR: How to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly. 2nd ed. Hoboken, N.J: John Wiley & Sons, 2010.

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11

Herrera, Jorge Eliécer Prieto. El servicio en acción: La única forma de ganar todos. Bogotá, D.C: ECOE Ediciones, 2005.

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12

D, Power James, ed. Satisfaction: How every great company listens to the voice of the customer. New York: Portfolio, 2006.

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13

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: The University of Exeter and Escuela Superior de Marketing de Gipuzkoa. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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14

Daniel, Menezo Garciá, ed. Lealtad total: Cómo Lady Gaga convierte a seguidores en fanáticos, y quélecciones puedes sacar de ello. Barcelona: Empresa Activa, 2013.

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15

Creating the customer-driven library: Building on the bookstore model. Chicago: American Library Association, 2005.

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16

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: Henley Management College and InterCollege Cyprus. Gloucester: Quality Assurance Agency for Higher Education, 2001.

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17

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: University of Wales Institute, Cardiff and Fundación San Valero. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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18

Directorate, Quality Assurance Agency for Higher Education Institutional Review. Overseas partnership audit report: Lancaster University and the Universidad Pontificias Comillas. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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19

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: University of Lincolnshire and Humberside and Colegio Universitario Melchor de Jovellanos. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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20

Quality Assurance Agency for Higher Education. Institutional Review Directorate. Overseas partnership audit report: The University of Wales and the Know How Group of Colleges. Gloucester: Quality Assurance Agency for Higher Education, 2000.

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21

McKenna, R. Marketing De Relaciones. Ediciones Paidos Iberica, 2003.

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22

Marketing de clientes: Cómo mantener, fidelizar y conseguir nuevos clientes. Madrid: McGraw-Hill Interamericana, 2003.

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23

Fundamentos de Marketing IX Promocion de Ventas Y Relaciones Publicas (IX). Cinco Días, 1994.

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24

Piezas clave de la publicidad y de las relaciones públicas. Castellón de la Plana, Spain: Universitat Jaume I, 2019.

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25

Diccionario LID: Diplomacia y relaciones internacionales. Madrid: Lid, 2005.

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26

Marketing Relacional. Pearson Publications Company, 2004.

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27

Casado, Jose Manuel Ponzoa, and Pedro Reinares Lara. Marketing Relacional. Prentice Hall, 2004.

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28

Marketing Relacional. Esic, 1999.

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29

Alet, Josep. Marketing relacional. 2nd ed. Gestion 2000, 2000.

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30

Vilagines, Josep Alet I. Marketing Relacional. Gestion 2000, 1998.

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31

Mestre, Miguel Santesmases. Usted Compra, Yo Vendo: Que Tenemos En Comun?, Como El Marketing Crea Y Mantiene Relaciones Satisfactorias Para Todos (Empresa Y Gestion). Piramide Ediciones Sa, 2004.

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32

Alcaide, Juan Carlos, and Claudio Soriano. Marketing Relacional Bancario: Como Crear La Percepcion de Valor En La Relacion Con Cada Cliente. McGraw-Hill Companies, 2006.

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33

Crm - Las Cinco Piramides del Marketing Relacional. Deusto, 2005.

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34

Carneiro Caneda, Manuel, and Enrique Burgos Garcia. Marketing relacional. Cree un plan de incentivos eficaz. Netbiblo, 2007. http://dx.doi.org/10.4272/978-84-9745-184-0.

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35

Más allá del CRM y el marketing relacional : personalización. Prentice Hall, 2004.

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36

Diccionari de comunicació empresarial: Publicitat, relacions públiques i màrqueting. Barcelona: Enciclopèdia Catalana, 1999.

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37

VELÁZQUEZ-SÁNCHEZ, Rosa María. Marketing relacional en la gestión del ecoturismo para la sustentabilidad comunitaria. ECORFAN, 2021. http://dx.doi.org/10.35429/b.2021.1.1.65.

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38

Herzig, Edmund. Iran and the Former Soviet South (The Former Soviet South Project). Royal Institute of International Affairs, 1995.

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