Relevant bibliographies by topics / Marketing degree

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing degree'

Author: Grafiati
Published: 10 December 2022
Last updated: 28 January 2023

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Journal articles on the topic "Marketing degree"

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Caywood, Clarke, and Raymond Ewing. "Integrated marketing communications: A new master's degree concept." Public Relations Review 17, no. 3 (September 1991): 237–44. http://dx.doi.org/10.1016/0363-8111(91)90020-l.

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Brown, Joann A. "Marketing and retention strategies for adult degree programs." New Directions for Adult and Continuing Education 2004, no. 103 (2004): 51–60. http://dx.doi.org/10.1002/ace.148.

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Gibbs, Paul. "Marketing issues for non-degree United Kingdom higher education: the case of foundation degrees." Journal of Vocational Education & Training 54, no. 2 (June 2002): 237–48. http://dx.doi.org/10.1080/13636820200200201.

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Kabuoh, Margret, Ogodo Sidney, and Martina Anioke. "MARKETING FACTORS AND STUDENTS LOW ENROLMENT IN BSC MARKETING DEGREE PROGRAMME IN BABCOCK UNIVERSITY." International Journal of Operational Research in Management, Social Sciences, and Education 8, no. 1 (February 13, 2022): 93–107. http://dx.doi.org/10.48028/iiprds/ijormsse.v8.i1.07.

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Students’ enrollment in any institution is a critical factor that cannot be taken with laxity as it is the lead way to the growth of educational system. Private universities in Nigeria have been experiencing low students’ enrolment in B.Sc. marketing program. This could be attributed to little or non-incorporation of some marketing factors by the education providers on the importance of marketing as a course and the vital role it plays in industries as awareness creator. The study examines the effect of marketing orientation and service quality on student retention and satisfaction in B.Sc. Marketing degree programs at Babcock University Ilishan-Remo, Ogun State Nigeria. Theoretical approach was adopted for the study by the employment of expo-facto research design method hence; the researcher collected updated historical data on students’ enrolment into the program of B.Sc. Marketing degree as well as other cognate courses for comparison purposes from the registry of Babcock University as well as confirmatory data from Covenant University. The study from literature established that Service quality and market orientation have significant effect on student satisfaction and retention for B.Sc. Marketing degree programs in Babcock University. The study among others, recommended that Babcock University and other private universities in Nigeria must deliver quality services through impeccable market orientation and introduce career fairs that help outline their perception of the marketing course as multifaceted, and diverse, in a way that reflects aggressive management function that aims to achieving organizational growth and sustainability. This no doubt will enhance students’ satisfaction, enrollment and retention in B.Sc. Marketing degree program
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Mihai Dobrescu, Răzvan, Cristina Petronela Simion, Iuliana Grecu, and Cristian Aurelian Popescu. "Study on the degree of use and knowledge of digital marketing elements in Romanian small and medium enterprises." MATEC Web of Conferences 184 (2018): 04017. http://dx.doi.org/10.1051/matecconf/201818404017.

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This paper aims to identify digital marketing elements, to analyze and to study the industry‘s degree of knowledge regarding digital marketing, as well as the degree of use of digital technology in the marketing mix of small and medium enterprises(SME‘s) in Romania. First of all, the basic concepts of digital marketing will be defined and analyzed: e-bussines, e-commerce and e-marketing, and then, in order to identify the degree of knowledge of these elements as well as the degree of use in the promotion process, a statistical research was carried out which had the following objectives: to determine the degree to which SMEs in Romania know the concepts of digital marketing; to identify whether these organizations have developed digital marketing strategies; to identify whether there are people or groups of people who are responsible for digital marketing activities at the organization level.
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Deshpande, Sameer, Anurudra Bhanot, and Sudhir Maknikar. "Assessing the Influence of a 360-degree Marketing Communications Campaign With 360-degree Feedback." Social Marketing Quarterly 21, no. 3 (August 6, 2015): 142–51. http://dx.doi.org/10.1177/1524500415599528.

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Marketers realize the importance of 360-degree communication (reaching audience members in consistent but multiple ways) to improve brand salience, increase the effectiveness of behavior change strategies, and achieve organizational objectives. While several social marketing organizations have embraced the 360-degree approach, their effectiveness has not been adequately captured by research approaches such as 360-degree feedback. Our study addresses this gap by reporting the influence of Project Raksha (“protection” in Hindi), launched in November 2007 in the rural areas of four Indian states by Pathfinder International in support of government of India’s efforts to reduce maternal mortality and morbidity by promoting institutionalized delivery. The project designed specific interventions at the household, community, local government, and clinical levels to address four types of delays in response to obstetric complications. Westat India carried out postintervention-only evaluation by conducting self-report surveys and interviews with women and their influencers, community health workers, health service providers, and local government members. Findings revealed that most interventions proved effective in addressing the four types of delay that were key contributors to maternal mortality in the project areas. The 360-degree feedback mechanism allowed the social marketing organization to obtain a comprehensive grasp of its persuasion efforts. Achievements and failures were better captured and lessons better learned for future behavior change attempts.
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Webb, Marion Stanton, and Lida Cherie Allen. "Benefits of a Graduate Business Degree:." Journal of Marketing for Higher Education 6, no. 2 (December 21, 1995): 57–71. http://dx.doi.org/10.1300/j050v06n02_05.

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Gulid, Nak. "Student Loyalty Toward Masters Degree Business Administration Curriculum At Srinakharinwirot University." American Journal of Business Education (AJBE) 4, no. 8 (July 27, 2011): 49–56. http://dx.doi.org/10.19030/ajbe.v4i8.5302.

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This research aims to study mixed factors of service marketing affecting student loyalty toward the business administration curriculum at the masters degree level at Srinakharinwirot University. It also examines the relationship between student satisfaction and loyalty in the MBA program. The results show that service marketing mixed factors have influenced student satisfaction in the MBA curriculum by approximately 39.4 percent. The product and service aspect is the most important factor in predicting student satisfaction. Furthermore, the service marketing mix has influenced student attitudinal loyalty toward the MBA curriculum by about 26.7 percent, while the service-marketing mix has influenced student behavioral loyalty by nearly 40.5 percent. Student satisfaction has rather a low positive relation to attitudinal loyalty at the 0.01 level of statistical significance. Student satisfaction has a moderately positive relation to behavioral loyalty at the statistical significance level of 0.01.
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Luker, Alan, Michael R. Bowers, and Thomas L. Powers. "Factors Influencing Pursuit of the MBA Degree:." Journal of Marketing for Higher Education 2, no. 2 (March 2, 1990): 87–96. http://dx.doi.org/10.1300/j050v02n02_09.

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Fletcher, Thomas, Neil Ormerod, Katherine Dashper, James Musgrave, Andrew Bradley, and Alan Marvell. "“It's not just parties, it's so much more”: student perceptions of the credibility of UK events management degrees." International Journal of Event and Festival Management 13, no. 1 (November 4, 2021): 53–69. http://dx.doi.org/10.1108/ijefm-06-2021-0046.

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PurposeThis article explores (1) student perceptions and understanding of Events Management; (2) how Events Management is positioned by different UK Higher Education providers through their online marketing; and (3) the perceived value of an Events Management degree among students.Design/methodology/approachA mixed-methods approach, combining an online student questionnaire (n = 524), semi-structured interviews with current first year Events Management students (n = 24) at two UK universities, and website analysis of all Events Management degrees offered in the UK.FindingsStudents demonstrate a lack of knowledge about what Events Management is, what a career in Events Management might entail and the perceived value of an Events Management degree. This suggests the need to reposition Events Management degrees within a broader applied management base. Current course marketing presents a narrow view of Events Management degrees and the narrow vocationally-laden narrative undersells and “over-vocationalises” the subject.Practical implicationsUnderstanding student perceptions better will help universities market Events Management degrees more effectively and will benefit broader efforts to illustrate the value and credibility of it as a degree subject choice and career. More balanced presentation between the practical and non-practical aspects of the courses in university marketing may help reposition Events Management alongside more readily understood vocational subjects.Originality/valueThis is the first study to examine student perceptions over the credibility of Events Management degrees. It also addresses Park and Park's (2017) observation that reviews of Events Management education and curricula are conspicuously absent from Hospitality and Tourism journals.
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Dissertations / Theses on the topic "Marketing degree"

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Wakley, Del. "Workplace Technology Competencies for Associate Degree Marketing Programs." NSUWorks, 2006. http://nsuworks.nova.edu/gscis_etd/905.

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The explosive growth of the Internet, information technologies, computer software applications, and telecommunications has affected marketing educators who are faced with the now on-going challenge of developing and delivering marketing instruction that integrates pertinent and timely technology. Marketing educators must determine the relevance of their program curriculum to the graduates' work environment and then align marketing program outcomes and competencies with workplace expectations. A Web-based modified Delphi procedure involving marketing practitioners and educators was used to identify the current and emerging workplace technology competencies that employers expect AAS marketing program students to possess upon graduation. The Delphi also determined the curriculum performance criteria that can be used to integrate and assess the requisite technology competencies and established into which marketing courses the technology competencies should be integrated. Ultimately, the Delphi established the state-of-the-art exit technology competencies that graduates will have mastered as a result of the upgraded marketing curriculum. The research identified 15 essential technology competencies with 42 matching performance criteria for integration and assessment. Five traditional marketing courses and eight marketing technology courses were selected for primary or supplementary technology competency integration. The findings indicated that: Technology competency expectations keep changing and more frequent assessment is needed. Very technical technology skills are not desired, but discipline-specific and generic technology skills are desired. There are different ways to integrate technology content and there are possible barriers to technology integration at the local program level. Recommendations to evaluate, integrate, innovate, and replicate were provided to get the most value out of the marketing technology integration framework that was the result of the study. Based on Cronbach's alpha and Kendall's W statistical tests, the procedure employed in the study was deemed a valid and reliable process that can be applied to future competency identification and integration studies.
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Ulrich, Dennis L. "Broadcast communications sales/marketing degree evaluation and proposal for Lehigh Carbon Community College." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1996. http://www.kutztown.edu/library/services/remote_access.asp.

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Richter, Frank-Thomas Tobias. "Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates." Thesis, University of Warwick, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369808.

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Price, Kelly, and Julia Price. "Behind the Scenes: Directors’ Perspectives of Designing and Implementing New Online Degree Programs." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/3023.

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Dahab, Reda. "Relation between the degree of implementation of the quality system and the degree of customer satisfaction." Thèse, Chicoutimi : Université du Québec à Chicoutimi, 1991. http://theses.uqac.ca.

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Raeis, Zadeh Saba. "A marketing strategy for Simon Fraser University's general Master of Business Administration program /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/3440.

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Research Project (M.B.A.) - Simon Fraser University, 2006.
Theses (Faculty of Business Administration) / Simon Fraser University. Senior supervisor : Dr. Jennifer C. Chang. MBA-MKTG Specialist Program.
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Mahmood, A. "Evaluation of the degree to which employee satisfaction is related to internal marketing within Pakistani universities." Thesis, University of Salford, 2013. http://usir.salford.ac.uk/29373/.

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Internal Marketing (IM) is a concept in which employees within organisations are treated as internal customers. This concept of internal marketing focuses on how an organisation serves the employees. In addition, internal marketing (IM) has evolved as a strategy in order to create employee satisfaction within the company. This is because when employees are treated as customers they become more committed, co-operative, enthusiastic and satisfied. Employee job satisfaction is an essential element of internal marketing (IM). This is because employee’s understanding of their organization’s goals and activities help in meeting the required standards and establish successful relationships with external customers. Employee satisfaction towards their work uplifts their morale which in turn contribute significantly and positively to high-quality performance and external customer service. Therefore, internal Marketing (IM) is considered a continuous process and directly linked to employee satisfaction. This research seeks to explore the concept of internal marketing (IM) and its relationship in developing satisfaction among employees of three targeted universities in Pakistan, Lahore. In this research, firstly, relevant literature is reviewed on relation between internal and external customer which leads to concept and development of internal marketing (IM). After that, in depth discussion of the models of internal marketing (IM), briefly leading to the development of a conceptual framework in the context of this research. XVI Later, it follows, to define employee satisfaction and its relationship with internal marketing (IM) comprehensively. Next, concept of internal marketing (IM) in higher education (HE) and justify the reasons of choosing three targeted universities in Pakistan. This helped in shaping the conceptual frame work, and to generate hypotheses to fulfil the objectives of this study, in terms of relationship between variables of internal marketing (IM) and employee job satisfaction. Statistical Package for Social Science (SPSS) is used to test hypotheses using the non-parametric alternative, Spearman’s Rank Order Correlation (rho) to find significance of the above defined relationship and then Standard Multiple Regression was applied to find the Coefficient of Determination in order to observe the goodness of fit of the model. The empirical research findings provide strong support for the hypothesized model; all hypotheses are supported and accepted. Statistically significant and positive correlations were found between all variables of internal marketing (IM) and employee job satisfaction in three targeted Pakistani universities. Future research can be built by considering other regions, industries, in different environment, backgrounds or cultural context to determine the unaffected impact of variables of internal marketing (IM) and its relationship with employee satisfaction.
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Wismiarsi, Tri 1966. "Relationship between the degree of internationalisation, firm characteristics, international market orientation and learning orientation." Monash University, Dept. of Marketing, 2004. http://arrow.monash.edu.au/hdl/1959.1/5337.

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West-Newman, Timothy. "Imaginative travel experiential aspects of user interactions with destination marketing websites [: a thesis submitted to AUT University in partial fulfilment of the degree of Doctor of Philosophy, 2008]." Click here to access this resource online, 2008. http://hdl.handle.net/10292/665.

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In this thesis a discursive examination of backpacker attitudes towards and use of a New Zealand tourism website, based on their own accounts of their experiences of using the web for travel, offers a contribution to existing knowledge about human computer interaction. The study enhances current understandings of the processes through which backpackers interact with travel websites by including the social and personal context of their experience. Analysing interview data on user attitudes and behaviour, it argues the importance of taking into account the use-context of human computer interactions. Placing participants’ interaction with the newzealand.com website within themes of imagination, emotional engagement, and authenticity in experience allows an exploration of such context. It demonstrates that backpackers’ engagement with websites is shaped not only by their material circumstances but by their attitudes to travel in general, their assumptions and feelings about New Zealand as a place, and as a site for their own experiences. The research applies usability techniques and methods to observe and inquire into tourists’ experiential interaction with a destination website. The emotional, affective, reflective and behavioural aspects of tourists’ decision making processes are studied in order to show how websites, as a medium of communication, evoke users’ travel imaginings. In this way the study contributes to research into tourists’ web-related motivation and behaviour. In addition, by applying discursive, performative, and experiential lenses drawn from travel research to human-computer interaction, it augments current research techniques for studying the social effects of virtual technology and web related human behaviour. The thesis explores themes of representation of place and self in relation to backpacker experiences and frames them in terms of authenticity and trust. It argues that in navigating places, backpackers seek authentic experiences and that this notion of authenticity is mediated by their encounters with other travellers, locals, tourism providers, as well as books, television and the Internet. Websites as travel information sources shape how backpackers think about their tourist experiences; to do this effectively, what the site presents must resonate with the backpacker’s views on how they think those experiences should be.
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Pentina, Iryna Hasty Ronald W. "Performance implications of multi-channel strategic decisions by incumbent retailers the role of order of entry and degree of inter-channel coordination /." [Denton, Tex.] : University of North Texas, 2008. http://digital.library.unt.edu/permalink/meta-dc-6065.

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Books on the topic "Marketing degree"

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Manchester Metropolitan University. Department of Retailing and Marketing. The B.A. Honours Retail Marketing degree: Module: trade marketing : 1996/97. Manchester: Manchester Metropolitan University, 1996.

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Richard, Armstrong, and Murphy Mike, eds. The 360 degree brand in Asia: Creating more effective marketing communications. Singapore: John Wiley & Sons (Asia), 2003.

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The 30 day MBA in marketing. London: Kogan Page, 2011.

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Gibson, Helen. We only teach marketing: An investigation into the marketing of post graduate management education in the South East ofEngland. Henley-on-Thames: Henley Management College, 1992.

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Gibson, Helen. We only teach marketing: An investigation into the marketing of post graduate management education in the South East of England. Henley-on-Thames: Henley Management College, 1992.

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Aleshnikova, Vera. Introduction to Territory Marketing. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1200565.

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The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is accompanied by self-control questions and practical tasks. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students in the bachelor's degree 38.03.02 "Management", it can also be useful for students in the master's degree 38.04.02 "Management", students of business schools, advanced training programs, practitioners engaged in regional management and marketing.
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Your million-dollar idea: From concept to marketplace (without a business degree). Avon, Mass: Adams Media, 2009.

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Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

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The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation of the acquired knowledge and the independent development of marketing management skills in public catering enterprises. Meets the requirements of the federal state educational standards of higher education of the latest generation and the current bachelor's degree program in the areas of training 19.03.04 "Product technology and catering", 38.03.02 " Management "(profile"Marketing"). It can be useful and interesting for students, undergraduates, postgraduates, as well as teachers of marketing disciplines and practitioners.
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McCoy, K. The factors which influence the degree of standardisation in marketing programmes of MNC subsidiaries in Ireland: An empirical investigation. Dublin: University College Dublin, 1995.

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DOIG, Terry. The marketing of tourism in East Lothian: A promotional perspective Bachelor of Technology (Hons) Degree. Glasgow: University of Glasgow, 1997.

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Book chapters on the topic "Marketing degree"

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Burnett, Leonard E., and Andrea Hoffman. "Insights, Trends, and 360-Degree Marketing." In Black Is the New Green, 99–119. New York: Palgrave Macmillan US, 2010. http://dx.doi.org/10.1057/9780230105973_5.

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Jubinville, Kimberly Bogle, and Andy Lynch. "Special Session: Designing an Integrated 3-Year Marketing Bachelor’s Degree Program." In Creating Marketing Magic and Innovative Future Marketing Trends, 1103–7. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9_203.

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Leeflang, Peter S. H., Dick R. Wittink, Michel Wedel, and Philippe A. Naert. "Classifying marketing models according to degree of explicitness." In International Series in Quantitative Marketing, 13–20. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4050-2_2.

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Comer, Lucette B., and J. A. F. Nicholls. "On the Potential for Segmenting the Hispanic Grocery Shopping Market: Degree of Acculturation." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 151. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11845-1_51.

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Vroom, JanHendrik A. "Development of a Model Course of Study for Travel-Tourism for a Two-Year Degree or Certificate." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 23–30. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17317-7_3.

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Papapavassiliou, Nikolaos. "The Degree of Integration of Distribution and Marketing in Companies Operating in the Fishery Sector in Greece." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 242. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_94.

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Cooke, Ernest F. "The Degree of Rivalry (Competition) in an Industry can be Measured." In Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference, 522. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17052-7_128.

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Green, Corliss L. "Ethnic Evaluations of Advertising: An Examination of the Interaction Effects of Strength of Ethnic Identification, Media Placement, and Degree of Racial Composition." In Proceedings of the 1998 Multicultural Marketing Conference, 393. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_78.

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Takata, Hidesuke. "The Influences of Transaction Cost Factors and Capabilities Factors on the Degree of Channel Integration." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World, 515. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_139.

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Solomon, Paul J., and James S. Hensel. "Does the Degree Designation of a Doctor Make a Difference in the Consumer Selection Process: An Empirical Study." In Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, 526–30. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13254-9_106.

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Conference papers on the topic "Marketing degree"

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Dubas, Khalid M., and Barry Griffin. "Designing A Four Year Management and Marketing Degree Curriculum." In The International Symposium on the Analytic Hierarchy Process. Creative Decisions Foundation, 1996. http://dx.doi.org/10.13033/isahp.y1996.031.

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Strehlau, Suzane, and Evandro L. Lopes. "PRESTIGE DEGREE AMONG LUXURY BRANDS." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.03.03.

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Estima, Ana, and Joaquim Marques. "Organizing Events as a Tool to Develop Marketing Skills – the atUAliza.te Event Case Study." In Seventh International Conference on Higher Education Advances. Valencia: Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/head21.2021.12892.

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Marketing education literature is prolific in research dedicated to the best methodologies to provide higher education students with the knowledge as well as the soft and hard skills needed for their future careers as marketing experts. This article presents an experiment developed in a marketing degree, that took place outside the classroom over the last twelve years. The experiment consists on the organization of an annual marketing conference organized by a team of students that are supervised by a marketing teacher. It is a two-day event that brings together the best speakers from the market and academia and is targeted for both marketing students and professionals. The participation of students as part of the organizing team is voluntary and no assessment is performed by any course of the degree. These students refer the development of skills such as improving negotiation skills, networking, public speaking skills, organization, planning, team management, conflict management, leadership, time management, among others, as an added value for there careers.
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Melovic, Boban, Milica Vukcevic, and Dragana Cirovic. "MARKETING METRICS: KNOWLEDGE AND IMPLEMENTATION BY MANAGERS IN MONTENEGRO." In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2020. http://dx.doi.org/10.47063/ebtsf.2020.0039.

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Modern business conditions impose the need for more precise measurement of companies' marketing performance. Quantitative knowledge, which are necessary for decision makers are partially obtained based on the results of marketing metrics which greatly facilitate the decision-making process. Thus, the subject of the research in this paper is the degree of knowledge and application of marketing metrics in Montenegrin companies, but also the importance that managers give to them when making business decisions. The research was conducted on a sample of 65 companies which operate in Montenegro, and it included a set of financial and non-financial marketing metrics. The results show that managers in Montenegro are pretty familiar with marketing metrics and consider them important for business decision making. However, the level of their implementation is not at a satisfactory one due to the lack of specific knowledge required for their adequate application.
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DOBREV, MOMTCHIL. "THEORY OF THE DEGREE OF TRUST AND ITS APPLICATION IN THE MARKETING." In Proceedings of the International Conference on ICMMS 2008. IMPERIAL COLLEGE PRESS, 2010. http://dx.doi.org/10.1142/9781848165106_0024.

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Мамулян, Кристине, Kristine Mamulyan, Юлия Шатохина, and Yuliya Shatohina. "CONCEPT OF INTERNAL MARKETING AND LOYALTY OF HUMAN RESOURCE MANAGEMENT." In Topical issues of ensuring economic security in the Russian Federation in the digital economy. AUS PUBLISHERS, 2018. http://dx.doi.org/10.26526/2375.

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The article gives the concept of internal marketing of personnel, as well as the notion of loyalty. The stages of development of the concept of internal marketing are considered. The essence of each stage of the concept is revealed directly in the course of work with the staff, that is, the aspects that are characteristic for employees during each stage are shown, showing the degree of staff loyalty to the organization.
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Xin Su, Rongzhi Gu, Can Qi, Xuewu Zhang, and Dongmin Choi. "Interest degree of products analysis by RFID technology for offline shops marketing optimization." In 2016 IEEE Advanced Information Management, Communicates, Electronic and Automation Control Conference (IMCEC). IEEE, 2016. http://dx.doi.org/10.1109/imcec.2016.7867357.

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Fangli Qiao and Lu Zhang. "The analysis of factors influencing degree of Co-creation in B-C marketing." In 2011 International Conference on Business Management and Electronic Information (BMEI). IEEE, 2011. http://dx.doi.org/10.1109/icbmei.2011.5920996.

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Del Val Noguera, Elena, Raul Igual Catalan, Eduardo Gil Herrando, Guillermo Azuara Guillen, Mariano Ube Sanjuan, Jesus Gallardo Casero, and Inmaculada Plaza Garcia. "Expanding frontiers through marketing actions in a master's degree in technology and health." In 2022 Congreso de Tecnología, Aprendizaje y Enseñanza de la Electrónica (XV Technologies Applied to Electronics Teaching Conference (TAEE). IEEE, 2022. http://dx.doi.org/10.1109/taee54169.2022.9840555.

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Machado, Isabel, Cidália Neves, André Vieira, Teresa Aragonez, Mafalda Ferreira, Paulo Santos, and Sílvia Caniço. "INTERDISCIPLINARY PROJECT IN HIGHER EDUCATION: WHY NOT? A CASE STUDY OF A MARKETING DEGREE." In 12th International Conference on Education and New Learning Technologies. IATED, 2020. http://dx.doi.org/10.21125/edulearn.2020.1322.

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Reports on the topic "Marketing degree"

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, November 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Abstract:
Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.
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