Relevant bibliographies by topics / Marketing digital

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing digital'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 July 2024

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Journal articles on the topic "Marketing digital"

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Lasarov, Wassili. "Digital Marketing." WiSt - Wirtschaftswissenschaftliches Studium 50, no. 4 (2021): 13–18. http://dx.doi.org/10.15358/0340-1650-2021-4-13.

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In Forschung und Praxis etablierte sich in den vergangenen Jahren der Begriff Digital Marketing. Dieser Artikel gibt einen Überblick über den Einsatz von digitalen Technologien in Geschäftsprozessen und die Verbreitung des Digital Marketing in Unternehmen. Überdies wird aus Verbrauchersicht diskutiert, wie sich das Konsumentenverhalten durch digitale Technologien verändert. Daraus werden Potentiale für zukünftige Forschung abgeleitet.
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Njegomir, Vladimir. "Digital marketing." Civitas 10, no. 1 (2020): 52–71. http://dx.doi.org/10.5937/civitas2001052n.

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Marketing allows entrepreneurs to position themselves successfully in consumer awareness, to be successful competitors, and to satisfy consumer demands profitably. Entrepreneurs can use several marketing strategies, such as relationship marketing, expedition marketing, one-toone marketing, real-time marketing, and digital marketing. The aim of the paper is to discuss the advantages of digital marketing and certain forms of digital marketing in achieving entrepreneurial goals in the light of limited financial resources. In this paper, we will analyze the developmental stages of marketing. Then we will point to three critical forms of digital marketing: online marketing, social networking on the Internet, and mobile marketing. The main conclusion is that entrepreneurial marketing has a number of specific features arising from financial limitations of financial. Digital marketing does not require significant financial resources allocation and therefore represents an indispensable component of the entrepreneurs' market orientation.
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Nishikawa, Hidehiko. "Digital Marketing." Japan Marketing Journal 41, no. 2 (September 30, 2021): 3–6. http://dx.doi.org/10.7222/marketing.2021.040.

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Curiel Jiménez, Iris Itzel, Ana Laura Hernández Barreto, Janik Pérez Granados, and Carlos Abraham Almazan Guzman. "Marketing Digital." TEPEXI Boletín Científico de la Escuela Superior Tepeji del Río 9, no. 17 (January 5, 2022): 51–53. http://dx.doi.org/10.29057/estr.v9i17.8077.

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El Marketing Digital es un conjunto de actividades que una empresa o persona ejecuta en internet con el objeto de atraer nuevos negocios y desarrollar una identidad de marca. Con la utilización de los recursos tecnológicos y medios digitales existentes para desarrollar comunicaciones directas, destinadas para conseguir una reacción positiva en el receptor virtual. El objetivo de este trabajo es conocer mediante la infografía como el marketing digital ha cambiado conforme los avances tecnológicos, para saber cómo las empresas se han acoplado a estos cambios, y que de algún modo se puede llamar “nuevo”, para innovar la manera de cómo atraer la atención de los clientes.
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Zana, Këpuska. "DIGITAL MARKETING." European Journal of Economics and Management Sciences, no. 4 (2021): 74–77. http://dx.doi.org/10.29013/ejems-21-74-77.

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Tapp, Alan. "Digital Marketing." Journal of Database Marketing & Customer Strategy Management 10, no. 3 (April 2003): 279–80. http://dx.doi.org/10.1057/palgrave.jdm.3240116.

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Abdullah, Khairul Hafezad, Rometdo Muzawi, Novri Gazali, and Fadzli Shah Abd Aziz. "Digital Marketing." Contemporary Management Research 19, no. 1 (September 2, 2023): 55–79. http://dx.doi.org/10.7903/cmr.22344.

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The internet has offered marketers a new way to be more creative, resulting in more openness and transparency in marketing. The proliferation of digital media platforms and the commercial use of the internet have changed the business landscape. This study uses ScientoPy to analyze the global evolution of digital marketing research. It is grounded in the eminent Scopus and Web of Science databases. The parameters examined in this study were the number of publications, the most productive author, the analysis of the author’s keywords, popular sources, and institutional information. This study discovered a rising trend in digital marketing research in both the Scopus and WoS databases. “Machine Learning” has exploded in popularity during 2019 and 2020. “Digital Marketing” is inextricably linked to “Social Media”, “Big Data”, “Marketing Communication”, “Machine Learning”, and “Sentiment Analysis”, all of which gained traction in 2018 and beyond. Bucharest University of Economic Studies in Romania has become the most prolific research institution on digital marketing. The findings of this study enabled readers and future researchers to identify the primary research areas, keywords, related studies, and the most notable institutions and researchers. Besides, this study provides readers and future researchers with a global perspective on hot topics in digital marketing. It offers various analyzes for well-organized information utilization. This study also illustrates recent digital marketing research trends to inform practitioners, future researchers, and policymakers about developing digital marketing research theories and practices that merit scrutiny.
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Gouveia, Aucenir. "Digital marketing." RCMOS - Revista Científica Multidisciplinar O Saber 1, no. 12 (January 22, 2024): 93–115. http://dx.doi.org/10.51473/rcmos.v1i1.2023.202.

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This study sought to present the theme “Digital Marketing: an essential tool for the company's profitability”. With the technological era increasingly present in the lives of the population, the way to publicize the company also had to be updated, thus Digital Marketing was gaining ground. The general objective of this article was to discuss digital marketing and its role in business innovation. The methodology used was a literature review, where different materials already published on the subject portrayed here were searched in reliable databases. Thus, this research concludes that digital marketing allows a greater portion of potential customers to be reached, thus increasing sales, improving communication with customers and, consequently, increasing the company's popularity and profitability.
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Silva, Danilo da Costa, and Luiz Gustavo Caracini. "MARKETING DIGITAL." Revista Interface Tecnológica 20, no. 1 (October 21, 2023): 657–69. http://dx.doi.org/10.31510/infa.v20i1.1659.

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O presente trabalho irá ilustrar a importância do marketing digital como uma ferramenta competitiva durante a pandemia. O estudo apresenta uma análise qualitativa dos resultados obtidos por meio de dados comparativos, retirados de pesquisas de artigos científicos, matéria e publicações relacionados ao tema proposto. Dados apurados em diversos centros de pesquisas, sobre o tema discutido. Os resultados indicam que o marketing digital se tornou ainda mais relevante durante a pandemia, já que as pessoas passaram a consumir mais conteúdo online e a utilizar mais as redes sociais. Além disso, o artigo apresenta algumas das principais estratégias de marketing digital utilizadas pelas empresas durante a pandemia, como a criação de conteúdo relevante, o uso de redes sociais para engajar o público, o investimento em anúncios pagos e a utilização de ferramentas de automação de marketing. Analisando os dados, identificamos que as empresas que souberam se adaptar a essa nova realidade e investir em estratégias de marketing digital conseguiram se destacar no mercado e conquistar novos clientes.
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Desai, Dr Mrs Vaibhava. "Digital Marketing: A Review." International Journal of Trend in Scientific Research and Development Special Issue, Special Issue-FIIIIPM2019 (March 20, 2019): 196–200. http://dx.doi.org/10.31142/ijtsrd23100.

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Dissertations / Theses on the topic "Marketing digital"

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Silva, Bruno Reis Moniz da. "Marketing Digital." Master's thesis, Universidade Europeia - Laureate International Universities, 2015. http://hdl.handle.net/10400.26/9633.

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O Marketing Digital é uma plataforma de comunicação digital que permite as empresas promover produtos, serviços e marcas, assim como conquistar novos clientes e melhorar a sua rede de relacionamentos. O presente estudo tem como objectivo caracterizar o Marketing Digital em Angola, assim como descrever as áreas relacionadas e estratégias adoptadas. Recorreu-­‐se à pesquisa qualitativa, devido ao seu carácter descritivo e exploratório. Como método de investigação optou-­‐se pela realização de estudos de casos referentes a empresas de diferentes sectores em Angola. Com base na literatura relacionada a matéria, realizaram-­se entrevistas aos directores das empresas e foi feita uma análise às estratégias já existentes de cada uma delas. Os resultados evidenciam pontos fortes e fracos no que concerne as estratégias de Marketing Digital adoptadas. Os mesmos demonstram que o Marketing Digital é ainda uma questão de “futuro” em Angola, isto é, não é prioridade e há grande relutância por parte das empresas em investir em tal área. O mercado em si já possui meios suficientes que permitem a implementação do Marketing Digital. Por fim, conclui-­‐se que é necessário sensibilizar as empresas a adoptaram uma estratégia que possua planeamento e pesquisa, pois só assim serão evitados orçamentos de valor avultado e encontrados técnicos qualificados-­ principais motivos que originam a fraca aposta no Marketing Digital.
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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas & Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and profit/performance are three parts that are argued to be central in a marketing strategy. The Internet and digital marketing strategy is an area that lacks research in the context of the manufacturing industry. Therefore it could be of importance to identify how companies use the Internet and digital channels in their digital marketing strategy. Research questions:  RQ 1. How do small and medium sized companies in B2B sectors use the Internet and digital channels in their marketing strategy? RQ 2. Why do small and medium sized companies in B2B use the Internet and digital channels in their marketing? RQ 3. How do small and medium sized companies in B2B see at future development of the use of the Internet and digital channels? Purpose:  The purpose of this study is to identify how small and medium sized companies in B2B use the Internet as a tool for digital marketing strategy.   Methodology: Qualitative approach, multi case study, semi-structured interviews   Conclusion: Most used digital channel is the homepage. The more competition a company has results in a higher adoption of digital channels. Relationships can be enhanced through digital channels.
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Vennberg, Karin. "Attracting Digital Native Students Through Digital Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366.

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As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. Marketers must adapt their efforts to recruiting young people even before they attend college as this focused cohort tend to make career plans early. As today’s teenagers have been using digital media constantly since they grew up, they are frequently called digital natives. They perceive social networking sites, where they can communicate with friends and exchange information with people all over the world, as essential parts of their lives. This makes social networks great promotional tools, as digital natives share experiences and opinions about products and services online, creating a kind of electronic word-of-mouth, which is characterized as the future of social media marketing communications. To investigate in what ways digital natives’ absorb online marketing, the purpose of this research is to provide a better understanding of how technical high schools can address digital marketing activities to attract more students. The thesis was compiled after inquiries from the Swedish nationwide senior high school Teknikcollege, and it is conducted as a quantitative explanatory study, where primary data was collected through an online questionnaire distributed among junior high school students in Luleå and Överkalix. A total of 239 answers were collected and 182 answers were analyzed using statistical techniques. The results suggested that senior high schools should focus their online marketing efforts on visual social media channels, and that people based trust is the most important factor when using the peripheral route to persuade digital natives.
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Koukova, Nevena Taneva. "Marketing of digital products." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2414.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2005.
Thesis research directed by: Business and Management. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM32-201401." Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/633571.

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Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet. La digitalidad ha permeado también en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años razones que llevan a que los profesionales en Marketing desarrollen estrategias específicas en este nuevo escenario tecnológico.
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM32-201402." Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/633572.

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Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet. La digitalidad ha permeado también en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años razones que llevan a que los profesionales en Marketing desarrollen estrategias específicas en este nuevo escenario tecnológico.
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM32-201501." Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/633573.

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Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet. La digitalidad ha permeado también en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años razones que llevan a que los profesionales en Marketing desarrollen estrategias específicas en este nuevo escenario tecnológico.
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM55-201502." Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/633650.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de Comunicación escrita y Pensamiento Innovador y la competencia específica de Actualización e Innovación Comercial.Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet.La digitalidad también ha permeado en el Marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años.Este curso preparará al estudiante para afrontar este fenómeno y manejar herramientas de marketing digital respondiendo a objetivos estratégicos de comunicación.
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM55-201601." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633651.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de comunicación escrita y pensamiento innovador y la competencia específica de actualización e innovación comercial.El curso ofrece al alumno una nueva mirada para abordar el marketing así como una infinita gama de posibilidades y beneficios necesarias en las empresas de hoy. A su vez la asignatura prepara al estudiante para afrontar este fenómeno y manejar herramientas de marketing digital respondiendo a objetivos estratégicos de comunicación los cuales crean valor en las organizaciones actuales. El alumno aprende las bases del marketing digital que luego consolidará en el curso siguiente Estrategia Digital de esta forma el estudiante no solo actualiza sus conocimientos sobre las tendencias tecnológicas en marketing sino también fortalece su perfil y competitividad profesional en el mercado.Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet.La digitalidad también ha permeado en el marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años.
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Ignacio, Martinez Alcorta Jorge. "Marketing Digital-CM55-201602." Universidad Peruana de Ciencias Aplicadas (UPC), 2016. http://hdl.handle.net/10757/633652.

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Curso de especialidad en la carrera de Comunicación y Marketing de carácter teórico dirigido a los estudiantes del séptimo ciclo que busca desarrollar las competencias generales de comunicación escrita y pensamiento innovador y la competencia específica de actualización e innovación comercial.El curso ofrece al alumno una nueva mirada para abordar el marketing así como una infinita gama de posibilidades y beneficios necesarias en las empresas de hoy. A su vez la asignatura prepara al estudiante para afrontar este fenómeno y manejar herramientas de marketing digital respondiendo a objetivos estratégicos de comunicación los cuales crean valor en las organizaciones actuales. El alumno aprende las bases del marketing digital que luego consolidará en el curso siguiente Estrategia Digital de esta forma el estudiante no solo actualiza sus conocimientos sobre las tendencias tecnológicas en marketing sino también fortalece su perfil y competitividad profesional en el mercado.Somos actores y no solo espectadores de un profundo cambio en nuestra sociedad. El advenimiento de la digitalidad cambia nuestra forma de aprender relacionarnos trabajar y consumir al punto que ya nos resulta imposible imaginar una sociedad sin Internet.La digitalidad también ha permeado en el marketing y trastocado su fórmula base abriendo nuevas posibilidades y lapidando prácticas consideradas básicas hace 40 años.
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Books on the topic "Marketing digital"

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Charlesworth, Alan. Digital Marketing. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737.

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Botelho Pires, Paulo, José Duarte Santos, and Inês Veiga Pereira. Digital Marketing. Boca Raton: CRC Press, 2024. http://dx.doi.org/10.1201/9781003384960.

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Chaffey, Dave, and PR Smith. Digital Marketing Excellence. 5 Edition. | New York : Routledge, 2017. | Revised edition of the authors’ Emarketing excellence, c2013.: Routledge, 2017. http://dx.doi.org/10.4324/9781315640341.

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Sharma, Kavita, and Swati Aggarwal. Digital Marketing Outreach. London: Routledge India, 2022. http://dx.doi.org/10.4324/9781003315377.

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Seymour, Alan, and Paul Blakey. Digital Sport Marketing. Abingdon, Oxon ; New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781315204079.

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B2B digital marketing. Indianapolis, Ind., USA: Que, 2012.

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Krowinska, Agata, Christof Backhaus, Benjamin Becker, and Fabian Bosser. Digital Content Marketing. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003346500.

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Aghazadeh, Hashem, and Mozhde Khoshnevis. Digital Marketing Technologies. Singapore: Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-0607-5.

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Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia: Kogan Page, 2008.

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Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. 2nd ed. Philadelphia, PA: Kogan Page, 2012.

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Book chapters on the topic "Marketing digital"

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Kucuk, S. Umit. "Digital Marketing and Digital Marketing Mix." In Palgrave Studies in Marketing, Organizations and Society, 119–55. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-18215-0_8.

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Ferié, Frederik. "Digital Marketing." In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs, 1–5. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-13895-0_6-1.

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Sheldrake, Philip. "Digital Marketing." In The Marketing Century, 71–94. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119208501.ch4.

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Baverstock, Alison, and Susannah Bowen. "Digital marketing." In How to Market Books, 216–46. Sixth edition. | London ; New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429487002-9.

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Ferié, Frederik. "Digital Marketing." In The Palgrave Encyclopedia of Interest Groups, Lobbying and Public Affairs, 394–98. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-44556-0_6.

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Brown, David M., and Alexander Thompson. "Digital Marketing." In Essentials of Marketing, 421–41. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-21.

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Thompson, Jay Daniel, and John Weldon. "Digital Marketing." In Content Production for Digital Media, 35–46. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9686-2_4.

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Joshi, Vasant Chintaman, and Lalitagauri Kulkarni. "Digital Marketing." In The Future of Indian Banking, 83–95. Singapore: Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9562-9_8.

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Donham, Tammy, Amy Sue Macy, and Clyde Philip Rolston. "Digital Marketing." In Marketing Recorded Music, 325–81. 4th ed. New York: Focal Press, 2022. http://dx.doi.org/10.4324/9781003153511-14.

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Chowdhury, Rashed A. "Digital Marketing." In Building a Salesforce-Powered Front Office, 97–109. Berkeley, CA: Apress, 2021. http://dx.doi.org/10.1007/978-1-4842-6676-2_6.

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Conference papers on the topic "Marketing digital"

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Sajin, Vlada. "Social media marketing and digital marketing." In Simpozion stiintific al tinerilor cercetatori, editia 20. Academy of Economic Studies of Moldova, 2023. http://dx.doi.org/10.53486/9789975359030.37.

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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia. Social media marketing is becoming more popular for both practitioners and researchers.
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Vidal, Catarina, Ana Povoa, Irina Teixeira, and Anabela Marcos. "A Nova Era do Marketing Digital: Marketing de Conteúdo e Inbound Marketing : The New Era of Digital Marketing:Content Marketing and Inbound Marketing." In 2021 16th Iberian Conference on Information Systems and Technologies (CISTI). IEEE, 2021. http://dx.doi.org/10.23919/cisti52073.2021.9476346.

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"MARKETING TRIFFT FORSCHUNG." In digital humanities austria 2018. Vienna: Austrian Academy of Sciences Press, 2020. http://dx.doi.org/10.1553/dha-proceedings2018s117.

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Akgün, V. Özlem. "Marketing Mentality of the Modern Age: Digital Marketing." In 5th International Academic Conference on Management and Economics. Acavent, 2022. http://dx.doi.org/10.33422/5th.conferenceme.2022.07.25.

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Muis, Indra, Triyogo Mulyo Adhi, and Ramadienna Fachrunnisa Kamalia. "Digital Marketing and Innovation Effects on Marketing Performance." In 4th Social and Humanities Research Symposium (SoRes 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220407.034.

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Geçit, Barış Batuhan, and Erdoğan Taşkın. "Digital Marketing Usage and Measurement in Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02204.

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Technological advances force firms to adapt new strategies and be more innovative. As firms changed their strategies, they also had to change their marketing strategies. There has been the necessity of surviving and obtaining more competitive advantage as world advance. In order to gain competitive advantage, marketing strategies should have been applied more technologically. This made firms adapt to the concept of digital marketing. Digital marketing is simply the application of marketing tools via digital or technological devices. This research focuses on exploring the digital marketing issue that is evolving through virtual connections. For this purpose hypothesis related to digital marketing has been tested on this study and survey method has been applied to marketing managers in Turkey. A survey with five-likert scale has been conducted. According to the results obtained from survey, managers see measurement of digital marketing important and see lack of knowledge and difficulty of content creating as the biggest barriers for using digital marketing.
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DRAGOMIR, Robert, and Mihai ANDRONIE. "Strategies in digital marketing." In The 4th International Conference on Economic Sciences and Business Administration. Fundatia Romania de Maine, 2017. http://dx.doi.org/10.26458/v4.i1.14.

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Gerasimenko, N. M., and S. A. Pihanova. "THE DIGITAL ERA MARKETING." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-138-144.

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The modern stage of world economic and social development belongs to a post-industrial society.At this stage, scientific knowledge and information technology are being integrated.The development of information technology, changing business processes, accumulating huge amounts of data leads toThe digital economy is developing with a consumer-oriented focus, so the benefits ofThe consumer is becoming more powerful, his behaviors are changing.This requires changing marketing technologies, tools to work in the market, ways to interact with customers.Marketers should actively use the results of the digital revolution in their activities.
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Al-Nafisa, Afnan S., and Ahmad Alnafessah. "Crowdsourcing in Digital Marketing." In iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3487664.3487753.

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Sang, Liubo. "Livestream Marketing and Digital Transformation of Enterprise Marketing Mode." In Fifth International Conference on Economic and Business Management (FEBM 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201211.037.

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Reports on the topic "Marketing digital"

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Camacho Rodríguez, Luz Dary. Marketing digital en las pymes. Universidad Nacional Abierta y a Distancia, November 2019. http://dx.doi.org/10.22490/ecacen.3489.

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Jai, Tun-Min (Catherine). Bring the Real-World Digital Marketing Experience to Classroom: Google Online Marketing Challenge. Ames: Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-392.

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Caleb, Jaylin. Small But Mighty: Navigating the Future of Chocolate Festivals Through Strategic Planning and Digital Marketing Innovation. Ames (Iowa): Iowa State University, May 2023. http://dx.doi.org/10.31274/cc-20240624-1295.

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Sarmina Peña, Gladys, Yudith Caicedo, and Silvio Augusto Delgado. Importancia de implementar el marketing digital en las pymes Colombianas frente al tratado de libre comercio con Estados Unidos. Universidad Nacional Abierta y a Distancia, 2017. http://dx.doi.org/10.22490/ecacen.2558.

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García Torres, Carlos Hernando. De proyecto piloto a operación rentable. Inter-American Development Bank, October 2006. http://dx.doi.org/10.18235/0007396.

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Nuevo modelo de Marketing Aumento de la Eficiencia en ventas Disminución de Costos Operativos Información Real en Tiempo Real Disminución de la brecha digital Asesoría y Capacitación constante Inclusión del pequeño comerciante a la cadena de Abastecimiento y al manejo de herramientas de tecnológicas Mejores condiciones de compra para los pequeños comerciantes Mejor planeación y logística
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Chen, Jinqiang, and Bolormaa Luvsandorj. Rebuilding Micro, Small, and Medium-Sized Enterprises Post-COVID-19 in Mongolia. Asian Development Bank, October 2023. http://dx.doi.org/10.22617/brf230408-2.

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This brief looks at how projects to build entrepreneurial capacity and improve access to finance and equipment can strengthen the resilience of Mongolia’s micro, small, and medium-sized enterprises (MSMEs). It details how MSMEs, which account for around 70% of Mongolia’s employment, suffered financially during the COVID-19 pandemic and shares feedback from needs assessments, capacity building, and equipment provision programs. It recommends future programs focus on improving access to loans, offer e-commerce and digital marketing training, and support the growth of local cooperatives to bolster income equality and build more sustainable businesses.
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Volkova, Nataliia P., Nina O. Rizun, and Maryna V. Nehrey. Data science: opportunities to transform education. [б. в.], September 2019. http://dx.doi.org/10.31812/123456789/3241.

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The article concerns the issue of data science tools implementation, including the text mining and natural language processing algorithms for increasing the value of high education for development modern and technologically flexible society. Data science is the field of study that involves tools, algorithms, and knowledge of math and statistics to discover knowledge from the raw data. Data science is developing fast and penetrating all spheres of life. More people understand the importance of the science of data and the need for implementation in everyday life. Data science is used in business for business analytics and production, in sales for offerings and, for sales forecasting, in marketing for customizing customers, and recommendations on purchasing, digital marketing, in banking and insurance for risk assessment, fraud detection, scoring, and in medicine for disease forecasting, process automation and patient health monitoring, in tourism in the field of price analysis, flight safety, opinion mining etc. However, data science applications in education have been relatively limited, and many opportunities for advancing the fields still unexplored.
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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.
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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, December 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia. Its population is booming and its local governments are working together to establish world-class communications, transport and health infrastructure, while maintaining the integrity of the region’s much-lauded environment and lifestyle. As a result, the Sunshine Coast Council is regarded as a pioneer on smart city initiatives, while Noosa Shire Council has built a reputation for prioritising sustainable development. The region’s creative economy is growing at a faster rate that of the rest of the economy—in terms of job growth, earnings, incomes and business registrations. These gains, however, are not spread uniformly. Creative Services (that is, the advertising and marketing, architecture and design, and software and digital content sectors) are flourishing, while Cultural Production (music and performing arts, publishing and visual arts) is variable, with visual and performing arts growing while film, television and radio and publishing have low or no growth. The spirit of entrepreneurialism amongst many creatives in the Sunshine Coast was similar to what we witnessed in other hotspots: a spirit of not necessarily relying on institutions, seeking out alternative income sources, and leveraging networks. How public agencies can better harness that energy and entrepreneurialism could be a focus for ongoing strategy. There does seem to be a lower level of arts and culture funding going into the Sunshine Coast from governments than its population base and cultural and creative energy might suggest. Federal and state arts funding programs are under-delivering to the Sunshine Coast.
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Under the radar: Harmful industries’ digital marketing to Australian children. VicHealth, November 2020. http://dx.doi.org/10.37309/2020.ci910.

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