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Books on the topic 'Marketing digital'

Author: Grafiati

Published: 4 June 2021

Last updated: 7 July 2024

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1

Charlesworth, Alan. Digital Marketing. 3rd edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.4324/9781315175737.

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Botelho Pires, Paulo, José Duarte Santos, and Inês Veiga Pereira. Digital Marketing. Boca Raton: CRC Press, 2024. http://dx.doi.org/10.1201/9781003384960.

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3

Chaffey, Dave, and PR Smith. Digital Marketing Excellence. 5 Edition. | New York : Routledge, 2017. | Revised edition of the authors’ Emarketing excellence, c2013.: Routledge, 2017. http://dx.doi.org/10.4324/9781315640341.

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Sharma, Kavita, and Swati Aggarwal. Digital Marketing Outreach. London: Routledge India, 2022. http://dx.doi.org/10.4324/9781003315377.

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5

Seymour, Alan, and Paul Blakey. Digital Sport Marketing. Abingdon, Oxon ; New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781315204079.

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6

B2B digital marketing. Indianapolis, Ind., USA: Que, 2012.

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7

Krowinska, Agata, Christof Backhaus, Benjamin Becker, and Fabian Bosser. Digital Content Marketing. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003346500.

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8

Aghazadeh, Hashem, and Mozhde Khoshnevis. Digital Marketing Technologies. Singapore: Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-0607-5.

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9

Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. Philadelphia: Kogan Page, 2008.

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10

Calvin, Jones, ed. Understanding digital marketing: Marketing strategies for engaging the digital generation. 2nd ed. Philadelphia, PA: Kogan Page, 2012.

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11

Digital marketing: Strategy & tactics. New York, N.Y: Wessex Press, 2019.

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12

Digital Marketing: About digital marketing services. India: Aditi Vairale, 2020.

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13

Marketing Digital - Introdução Simples: Marketing digital - Empreendedorismo digital. Brasil: Nicolas Kinjo, 2019.

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14

Tercero, Chanell. Digital Marketing: Understanding How Digital Marketing Works. Independently Published, 2022.

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15

Upadhyay, Kailash. Digital Marketing. Notion Press, 2021.

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16

Kaufman, Ira, and Chris Horton. Digital Marketing. Routledge, 2014. http://dx.doi.org/10.4324/9781315879451.

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17

Chaffey, Dave. MARKETING DIGITAL. PRENTICE HALL IBERIA, 2013.

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18

Silva, Herivelton Candido da, Eloisa Paula de Oliveira, Rogério Silveira Tonet, and Marcos Junio Ferreira de Jesus. MARKETING DIGITAL. RFB Editora, 2022. http://dx.doi.org/10.46898/rfb.9786558893721.

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19

Fávero, Marcela Bortotti. Marketing digital. Edufatecie, 2019. http://dx.doi.org/10.33872/edufatecie.mktdigital.2019.

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20

Charlesworth, Alan. Digital Marketing. Routledge, 2014. http://dx.doi.org/10.4324/9780203493717.

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21

Wind, Vijay Mahajan Jerry. Digital Marketing. Etas, 2002.

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22

Digital Marketing. Oxford University Press, 2015.

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23

Digital Marketing. Kogan Page Business Books, 2002.

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24

ANSARI, Hasanraza. Digital Marketing. Independently Published, 2020.

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25

Sreedharan, Sudhir. Digital Marketing. Lulu Press, Inc., 2015.

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26

Digital Marketing. Pearson, 2019.

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27

SACHDEV. Digital Marketing. McGraw-Hill Education, 2023.

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28

Wind, Jerry, and Vijay Mahajan. Digital Marketing. Wiley & Sons, Incorporated, John, 2002.

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29

Publication, Sobia. Digital Marketing Certification Master Digital Marketing: Learn All the Secrets of Digital Marketing. Be a Digital Marketing Expert! Independently Published, 2022.

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30

Digital Marketing MASTERCLASS: 2 Manuscripts - Digital Marketing, Marketing for Beginners. Independently Published, 2022.

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31

Digital Marketing MASTERCLASS: 2 Manuscripts - Digital Marketing, Marketing for Beginners. Independently Published, 2022.

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32

Hanlon, Annmarie. Bundle: Digital Marketing 2e + the Digital Marketing Planner. SAGE Publications, Limited, 2022.

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33

Digital Marketing Essentials: A Comprehensive Digital Marketing Textbook. Stukent, Incorporated, 2017.

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34

Ford, Micheal. Digital Marketing: Social Media Marketing. Independently Published, 2022.

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35

Star, Danny. Digital Marketing 2020: Grow Your Business with Digital Marketing. Independently Published, 2019.

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36

Laak, Richard. Digital Marketing Masterclass: Demystify Branding, Digital Marketing and Monetization. Independently Published, 2019.

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37

Zahay, Debra. Digital Marketing Management. Business Expert Press, 2015.

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38

Aydin, Hatice, ed. Digital Marketing Applications. Peter Lang D, 2019. http://dx.doi.org/10.3726/b16301.

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39

Visser, Marjolein, Berend Sikkenga, and Mike Berry. Digital Marketing Fundamentals. 2nd ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003203650.

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40

Thaichon, Park, and Vanessa Ratten, eds. Developing Digital Marketing. Emerald Publishing Limited, 2021. http://dx.doi.org/10.1108/9781800713482.

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41

Mendonça, Pedro, and Sandrina Teixeira. Digital Marketing Trends. CEOS Edições, 2022. http://dx.doi.org/10.56002/ceos.0002b.

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Abstract:

The pandemic has accelerated the digital transformation, although it has already been underway in recent years. Currently, digitalization can be observed in several sectors, from services to industry, as well as from micro to large companies. Consequently, digital transformation increasingly assumes an essential role in the development of new business models and business growth. The Digital Economy and Society Index (DESI) shows Portugal in 19th place in 2020 which is structurally lower than the European average (within a Europe of 28 countries). Also, a report from the Strategy and Studies Office of the Ministry of Economy and Digital Transition reinforces the lower position of Portugal in the Internet usage rate (71% against 84% of the European Union average). Therefore, Portugal urgently needs to enhance the digital capacity of people and the digital transformation of companies. To face this strategic challenge and take the opportunities and trends that the digital world offers, companies must pay attention to the digital trends. In this respect, following digital trends is essential, namely, to help assess and define the way forward for business digitalization. In fact, technological and digital marketing developments, generally dictate the success of new digital marketing strategies. Although it is difficult to make accurate conjectures in this unpredictable environment (with a pandemic that insists on not ending and with an absurd war underway), the present book aims to point out and analyse some digital marketing trends that might impact the activity of the companies in the digital world in the near future. In practice, the objective of this book is to share with digital marketing specialists a set of different analyses from researchers with distinct backgrounds on the main digital marketing directions that will shape the strategies of the companies. The editors gratefully acknowledge the collaboration of the various authors and the support of the Centre for Social and Organizational Studies (CEOS) and supported by national funds through FCT - Fundação para a Ciência e Tecnologia.

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42

Visser, Marjolein, Berend Sikkenga, and Mike Berry. Digital Marketing Fundamentals. Routledge, 2019. http://dx.doi.org/10.4324/9781003021674.

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43

Aydin, Hatice. Digital Marketing Applications. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2019.

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44

Digital Marketing Fundamentals. Taylor & Francis Group, 2021.

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45

Aydin, Hatice. Digital Marketing Applications. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2019.

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46

Giovannoni, Emiliano. Digital Marketing Planning. Independently Published, 2018.

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47

Shah, Parshwa. Digital Marketing Methods. Independently Published, 2017.

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48

Digital Marketing Applications. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2019.

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49

Perez, John. 2022 Digital Marketing. Independently Published, 2022.

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50

Malakar, Abhishek. Digital Marketing Jargon. Independently Published, 2019.

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