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Journal articles on the topic 'Marketing digital'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Dzikiti, Albert, and Professor Qiantao Fan. "Digital Marketing." International Journal of Science and Research (IJSR) 11, no. 11 (2022): 1305–8. http://dx.doi.org/10.21275/sr21929104223.

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Lasarov, Wassili. "Digital Marketing." WiSt - Wirtschaftswissenschaftliches Studium 50, no. 4 (2021): 13–18. http://dx.doi.org/10.15358/0340-1650-2021-4-13.

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In Forschung und Praxis etablierte sich in den vergangenen Jahren der Begriff Digital Marketing. Dieser Artikel gibt einen Überblick über den Einsatz von digitalen Technologien in Geschäftsprozessen und die Verbreitung des Digital Marketing in Unternehmen. Überdies wird aus Verbrauchersicht diskutiert, wie sich das Konsumentenverhalten durch digitale Technologien verändert. Daraus werden Potentiale für zukünftige Forschung abgeleitet.

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МИНАКОВ А.В., МИНАКОВ А. В., and БАБАНОВ В. Н. БАБАНОВ В.Н. "MARKETING 4.0 PROMOTION TOOLS: DIGITAL MARKETING." Экономика и предпринимательство, no. 2(163) (May 9, 2024): 909–13. http://dx.doi.org/10.34925/eip.2024.163.2.179.

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В статье представлены результаты исследования важнейши х инструментов продвижения в цифровом маркетинге. Охарактеризованы цифровые технологии, лежащие в основе инструментов продвижения. Оценена востребованность и результативность таких инструментов, как Интернет-реклама, продвижение в социальных сетях, SEO-продвижение. Выявлены тенденции изменения предпочтений российских компаний в онлайн-продвижении, показаны перспективы развития онлайн-продвижения в экономике России. This article presents the results achieved during studying promotion tools in digital marketing. Are also described digital te

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Njegomir, Vladimir. "Digital marketing." Civitas 10, no. 1 (2020): 52–71. http://dx.doi.org/10.5937/civitas2001052n.

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Marketing allows entrepreneurs to position themselves successfully in consumer awareness, to be successful competitors, and to satisfy consumer demands profitably. Entrepreneurs can use several marketing strategies, such as relationship marketing, expedition marketing, one-toone marketing, real-time marketing, and digital marketing. The aim of the paper is to discuss the advantages of digital marketing and certain forms of digital marketing in achieving entrepreneurial goals in the light of limited financial resources. In this paper, we will analyze the developmental stages of marketing. Then

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Nishikawa, Hidehiko. "Digital Marketing." Japan Marketing Journal 41, no. 2 (2021): 3–6. http://dx.doi.org/10.7222/marketing.2021.040.

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Curiel Jiménez, Iris Itzel, Ana Laura Hernández Barreto, Janik Pérez Granados, and Carlos Abraham Almazan Guzman. "Marketing Digital." TEPEXI Boletín Científico de la Escuela Superior Tepeji del Río 9, no. 17 (2022): 51–53. http://dx.doi.org/10.29057/estr.v9i17.8077.

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El Marketing Digital es un conjunto de actividades que una empresa o persona ejecuta en internet con el objeto de atraer nuevos negocios y desarrollar una identidad de marca. Con la utilización de los recursos tecnológicos y medios digitales existentes para desarrollar comunicaciones directas, destinadas para conseguir una reacción positiva en el receptor virtual. El objetivo de este trabajo es conocer mediante la infografía como el marketing digital ha cambiado conforme los avances tecnológicos, para saber cómo las empresas se han acoplado a estos cambios, y que de algún modo se puede llamar

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Zana, Këpuska. "DIGITAL MARKETING." European Journal of Economics and Management Sciences, no. 4 (2021): 74–77. http://dx.doi.org/10.29013/ejems-21-74-77.

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Tapp, Alan. "Digital Marketing." Journal of Database Marketing & Customer Strategy Management 10, no. 3 (2003): 279–80. http://dx.doi.org/10.1057/palgrave.jdm.3240116.

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Abdullah, Khairul Hafezad, Rometdo Muzawi, Novri Gazali, and Fadzli Shah Abd Aziz. "Digital Marketing." Contemporary Management Research 19, no. 1 (2023): 55–79. http://dx.doi.org/10.7903/cmr.22344.

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The internet has offered marketers a new way to be more creative, resulting in more openness and transparency in marketing. The proliferation of digital media platforms and the commercial use of the internet have changed the business landscape. This study uses ScientoPy to analyze the global evolution of digital marketing research. It is grounded in the eminent Scopus and Web of Science databases. The parameters examined in this study were the number of publications, the most productive author, the analysis of the author’s keywords, popular sources, and institutional information. This study di

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Gouveia, Aucenir. "Digital marketing." RCMOS - Revista Científica Multidisciplinar O Saber 1, no. 12 (2024): 93–115. http://dx.doi.org/10.51473/rcmos.v1i1.2023.202.

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This study sought to present the theme “Digital Marketing: an essential tool for the company's profitability”. With the technological era increasingly present in the lives of the population, the way to publicize the company also had to be updated, thus Digital Marketing was gaining ground. The general objective of this article was to discuss digital marketing and its role in business innovation. The methodology used was a literature review, where different materials already published on the subject portrayed here were searched in reliable databases. Thus, this research concludes that digital m

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Silva, Danilo da Costa, and Luiz Gustavo Caracini. "MARKETING DIGITAL." Revista Interface Tecnológica 20, no. 1 (2023): 657–69. http://dx.doi.org/10.31510/infa.v20i1.1659.

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O presente trabalho irá ilustrar a importância do marketing digital como uma ferramenta competitiva durante a pandemia. O estudo apresenta uma análise qualitativa dos resultados obtidos por meio de dados comparativos, retirados de pesquisas de artigos científicos, matéria e publicações relacionados ao tema proposto. Dados apurados em diversos centros de pesquisas, sobre o tema discutido. Os resultados indicam que o marketing digital se tornou ainda mais relevante durante a pandemia, já que as pessoas passaram a consumir mais conteúdo online e a utilizar mais as redes sociais. Além disso, o art

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S.M.Jasima, Parveen. "Digital Marketing." Shanlax International Journal of Management 6, S1 (2018): 215–18. https://doi.org/10.5281/zenodo.1461359.

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At  a  high  level,  digital  marketing  refers  to  advertising  delivered  through  digital channels such as search engines, websites, social media, email, and mobile apps. It  is  the  process  of  promoting  a  brand,  product  or  service  through  the  Internet. It  is  a  brand  scope  includes  email  marketing,  electronic  customer  relationship management  and  any  promotional  activities  

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Szews, Przemysław. "Sztuczna inteligencja w digital marketingu/Artificial intelligence in digital marketing." Media i Społeczeństwo 20, no. 1/ Zeszyt 1 (2024): 169–85. http://dx.doi.org/10.5604/01.3001.0054.6521.

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Celem artykułu jest ukazanie najważniejszych obszarów wykorzystania sztucznej inteligencji w działaniach digital marketingu. Dzięki przeglądowi dostępnej literatury, analizie treści artykułów branżowych, komentarzy i blogów, a także doświadczeniach własnych autora wyodrębnione zostają główne obszary, gdzie sztuczna inteligencja jest najbardziej pomocna. Wcześniej omówiony i scharakteryzowany zostaje najważniejszy dla tematu rodzaj sztucznej inteligencji – uczenie maszynowe oraz procesy automatyzacji. Obserwacje autora oraz spostrzeżenia znajdujące się w dostępnej literaturze przedmiotu, zostaj

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Desai, Dr Mrs Vaibhava. "Digital Marketing: A Review." International Journal of Trend in Scientific Research and Development Special Issue, Special Issue-FIIIIPM2019 (2019): 196–200. http://dx.doi.org/10.31142/ijtsrd23100.

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Syed, Adnan Ali, and Khan Rehan. "Metaverse Marketing vs Digital Marketing." International Journal of Innovative Science and Research Technology 8, no. 1 (2023): 385–88. https://doi.org/10.5281/zenodo.7564322.

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The metaverse can be defined as a seamlessly interconnected digital universe promising a revolution in the ways how consumer brands and firms will be interacting and transacting in the near future. The parallel activities by consumers who engage and transact in virtual spaces and firms who are investing huge capital in access of millions of dollars in developing both hardware and software related to metaverse technologies have accelerated the growth of acceptance of metaverse not only as a portal for social activities but also for conducting ecommerce. However, metaverse marketing, still in it

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Bist, Ankur Singh, Vertika Agarwal, Qurotul Aini, and Nimatul Khofifah. "Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing"." International Transactions on Artificial Intelligence (ITALIC) 1, no. 1 (2022): 18–27. http://dx.doi.org/10.34306/italic.v1i1.86.

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This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developin

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Bist, Ankur Singh, Vertika Agarwal, Qurotul Aini, and Nimatul Khofifah. "Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing"." International Transactions on Artificial Intelligence (ITALIC) 1, no. 1 (2022): 18–27. http://dx.doi.org/10.33050/italic.v1i1.86.

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This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developin

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Chomiak-Orsa, Iwona, and Konrad Liszczyk. "Digital marketing as a digital revolution in marketing communication." Informatyka Ekonomiczna 2020, no. 2 (2020): 9–19. http://dx.doi.org/10.15611/ie.2020.2.01.

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Umami, Zakiya, and Gede Sri Darma. "DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT." Jurnal Manajemen dan Kewirausahaan 23, no. 2 (2021): 94–103. http://dx.doi.org/10.9744/jmk.23.2.94-103.

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The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the development of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta calle

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Dr., Grégori Michel Czizeweski, Alexandre Lisboa da Silva Msc., Ana Bárbara Silveira Mendonça Santos Dias Msc., Fernanda de Matos Sanchez Dra., Clodomir Coradini Msc., and Marcelo Roberto Msc. "O MARKETING DIGITAL NA CONTEMPORANEIDADE: AS CONTRIBUIÇÕES DOS RECURSOS TECNOLÓGICOS PARA A COMPETITIVIDADE DAS ORGANIZAÇÕES." Revistaft 28, no. 131 (2024): 75. https://doi.org/10.5281/zenodo.10736675.

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O presente trabalho teve como objetivo discutir o marketing digital na contemporaneidade, compreendendo as tendências que envolvem o uso das mídias digitais e de outros recursos para as organizações. O objetivo geral foi analisar as tendências do marketing digital na contemporaneidade e seus impactos para as organizações. A metodologia empregada na pesquisa foi a revisão de literatura. As tendências do marketing digital na contemporaneidade estão relacionadas à popularização das mídias sociais, o uso

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Atul, Kumar, and Brar Vinaydeep. "Digital marketing and role of blockchain in digital marketing industry." International Journal of All Research Education and Scientific Methods 6, no. 12 (2018): 23–26. https://doi.org/10.5281/zenodo.6676929.

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Digital marketing is any form of advertising, which utilizes digital mediums to offer goods or services to customers. Therefore, the businesses utilizing the internet for the promotions of their products and services, they are engaged in digital marketing. As we know that nowadays, no company can get success without digital marketing. As all of us recognize, the marketing industry is pretty dynamic and liable to change. By its very nature, it has to evolve to new technologies and consumer wishes. And now, we have a large alternate on the horizon that promises to shake up the advertising enterp

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Garcia, Elias Fornazari. "REVISÃO BIBLIOMÉTRICA SOBRE: DIGITAL MARKETING." Revista Ibero-Americana de Humanidades, Ciências e Educação 11, no. 2 (2025): 1823–35. https://doi.org/10.51891/rease.v11i2.18227.

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O marketing digital são estratégias das empresas para adquirir mais consumidores e eliminar a concorrência, ele é a evolução do marketing tradicional e é muito mais barato entregando exatamente para o público-alvo. O objetivo deste trabalho é através da revisão bibliométrica sobre Digital Marketing, que é a revisão que coleta dados importantes para saber mais sobre o assunto de Digital Marketing, e desta forma saber quais países publicam mais sobre Digital Marketing quais anos tiveram mais publicação sobre Digital Marketing, assim com estas informações saberemos se Digital Marketing é muito pe

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Jadhav, Mrs V. S., and Dr R. M. Yallatti. "A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing." International Journal of Trend in Scientific Research and Development Special Issue, Special Issue-ICDEBI2018 (2018): 231–33. http://dx.doi.org/10.31142/ijtsrd18711.

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АНИЩЕНКО, К. Л. "DIGITAL MARKETING: TOOL ANALYSIS." Экономика и предпринимательство, no. 5(154) (July 1, 2023): 1167–70. http://dx.doi.org/10.34925/eip.2023.154.5.233.

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Выбор инструмента интернет – продвижения продукции компании является одним из основных элементов маркетинговой стратегии предприятия. От корректности данного выбора в значительной степени зависит эффективность реализации данной стратегии. В связи с ростом конкуренции на рынке предприятия заинтересованы в применении наиболее современных методов продвижения своей продукции – в том числе, продвижения в сети Интернет. В статье анализируются ключевые инструменты digital-маркетинга, определены положительные стороны их использования, а также рассмотрены недостатки различных инструментов интернет-марк

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Kravchenko, Maryna, Valerii Pogorelov, and Serhii Bash. "Content-Driven Digital Marketing." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 12(45) (2024): 253–63. https://doi.org/10.32515/2663-1636.2024.12(45).253-263.

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The publication is devoted to the study of the peculiarities of the use of content in modern marketing as a material created to attract customers, inform and interact with the target audience, which benefits them and contributes to the formation of a positive brand image. At the center of the scientific research are the features of digital methods of satisfying the information needs or interests of the audience, which is an important step towards converting potential customers into loyal customers. The problem of finding the best ways to create content and its subsequent use to attract, retain

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Suryanto, Dardi. "Digital Marketing, Msme Product Marketing Innovation." International Journal of Educational Research & Social Sciences 2, no. 6 (2021): 1308–15. http://dx.doi.org/10.51601/ijersc.v2i6.233.

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The use of digital media for business is not only an additional marketing activity, but also an integrated communication mechanism that amplifies the impact of every function in an organization by leveraging the power of human networks through a platform. Digital-based marketing is used to get consumers, build their preferences, promote brands, retain consumers, and increase the number of products sold and ultimately increase profits. Digital Marketing allows buyers to get all information about products and can make buying and selling transactions via the internet. Like sellers, they too can m

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Lemoine, Jean-François. "Du E-Marketing au Marketing Digital." Management & Avenir 82, no. 8 (2015): 123. http://dx.doi.org/10.3917/mav.082.0123.

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Kuazaqui, Edmir, and Teresinha Covas Lisboa. "Marketing: The Evolution of Digital Marketing." Archives of Business Research 7, no. 9 (2019): 89–96. http://dx.doi.org/10.14738/abr.79.7027.

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   The present qualitative research had the objective of presenting a study on Marketing evolution, in order to demonstrate the changes and transformations that occurred to meet market demands. Without Marketing, we would not have the products and services available on a large scale, to the detriment of regional demands and offers, guaranteeing opportunities for all those that want to develop businesses. The methodology of the study consisted in the use of bibliographical and field techniques. The marketing evolution concept was presented, from traditional to digital, from th

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URZICEANU, RAMONA-MIHAELA, and VALENTINA-SIMONA PAŞCALĂU. "DIGITAL MARKETING REGULATIONS." Agora International Journal of Juridical Sciences 13, no. 1 (2019): 25–30. http://dx.doi.org/10.15837/aijjs.v13i1.3729.

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The General Data Protection Regulation (GDPR) is a European law which grants rights regarding an individual’s personal data. Having been adopted in April 2016, its enforcement became effective as of 25th May 2018.This article aims to highlight who should do this, what exactly they should do and how to do it. Learn about the scope of GDPR in digital marketing, the definition of a personal data breach, the rights of data subjects, incident response under GDPR and more.

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Mogilko, M. D. "DIGITAL MARKETING STRATEGY." Business Strategies, no. 5 (January 1, 2016): 5. http://dx.doi.org/10.17747/2311-7184-2016-5-5.

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Alavi, Shirin, and Vandana Ahuja. "Digital Marketing Analytics." International Journal of Innovation in the Digital Economy 5, no. 4 (2014): 50–65. http://dx.doi.org/10.4018/ijide.2014100104.

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Technological advances and the speed with which new technologies are being embraced by organizations, along with the rising power of the consumers and their ability to get what they want, when they want it, from whomever they want, have opened up new challenges for customer relationship management and marketing. Thus the need for understanding the digital world and its application becomes one of the greatest competitive aspects for a business's survival. The exhortation of globalization holds no meaning without the concept of what is being termed as ‘Digitization'. Blackberry has started a lon

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Mohammad Shibli, Shahriar, and Iqbal Mohammed Masum. "Digital Marketing Activities." DIU Journal of Business and Entrepreneurship 14, no. 02 (2021): 73–91. http://dx.doi.org/10.36481/diujbe.v014i2.ys4km672.

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This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis. The micro environment of Evaly has been analyzed by idenOing potential digital factors of marketing while Daraz has also been identified by its emerging marketing abilities. Competitive rivalry for both the markets has been found as moderate, which has been formulated

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CARDOSO DA SILVA, GUTEMBERG, JOANE RAMOS VARGAS, and ANDRE LUIZ PIVA DE CARVALHO. "Digital Tourism Marketing:." Applied Tourism 9, no. 2 (2024): 28–48. http://dx.doi.org/10.14210/at.v9i2.20268.

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This research analyzes digital tourism marketing on the Instagram pages of receptiveagencies in Praia da Pipa, a tourist destination located along the coastline in the municipality ofTibaú do Sul, in the state of Rio Grande do Norte, seen as a marketing action that brings togethera set of strategies to promote and sell tourism products. The aims of the investigation are toascertain the knowledge and strategies used by the four enterprises that were the focus of theresearch, the graphic and editorial quality of the posts, as well as their effectiveness in terms ofmarketing promotion. As a theor

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Shadrin, Vladislav, and Olga Kotova. "Digital Marketing Evolution." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2020, no. 2 (2020): 263–69. http://dx.doi.org/10.21603/2500-3372-2020-5-2-263-269.

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Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing

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IANKOVETS, Tetiana. "Digital marketing automation." Scientia fructuosa 154, no. 2 (2024): 100–117. http://dx.doi.org/10.31617/1.2024(154)06.

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Increased competition in an uncertain digital environment requires new approaches to improving marketing and business efficiency. Automation of business processes and marketing ensures management decisions aimed at improving customer experience by collecting, processing, and analyzing a huge amount of objective customer data from various sources and software services. For the company, it saves time and resources by automating routine processes, and, given the improved customer experience and corresponding loyalty of the target audience, it helps to increase the efficiency of marketing investme

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Anne Sandra Dewi and Rida Bareta. "BRANDING DIGITAL MARKETING." Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat 1, no. 1 (2023): 1–11. http://dx.doi.org/10.37949/pm.v1i1.87.

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Cisolok Village is a village with a geographical location bordering the Indonesian Ocean. It has the potential for marine tourism and supporting MSMEs. The digital marketing branding seminar with the theme of optimizing social media in introducing local products digitally is one of the efforts made in Community Service activities to be able to increase the insight of Cisolok Village MSME players to recognize digital marketing branding in the hope of increasing product recognition to the wider community and increasing sales profits. The Cisolok Village digital marketing branding seminar was hel

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Beenish, Kazmi, Masood Hassan Dr., and Soomro Humayun. "Digital Marketing Sustainability." International Journal of Management Sciences and Business Research 11, no. 04 (2022): 124–34. https://doi.org/10.5281/zenodo.6910821.

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<em>In the fields of marketing and sustainability, significant progress has been accomplished. but, there’s still a significant gap between societal and market behavior and attitudes about sustainability, as well as companies' ability to comprehend and respond to this trend. Filling this void will need the use of digital marketing. However, there is a scarcity of research on digital marketing and sustainability. The objective of this study is to take a gander at the writing on the point from 2009 to 2018, to foster an exploration plan on computerized promoting and manageability. This

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Al hawary, Sulieman, Hanan Almomani, Mohammad Eldahamsheh, Ali Bani Khaled, Ali Al Quran, and Anber Mohammad. "The Impact of Digital Inbound Marketing on Digital Marketing Performance." International Journal of Business Information Systems 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbis.2021.10042972.

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Morris, Neil. "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation." Journal of Direct, Data and Digital Marketing Practice 10, no. 4 (2009): 384–87. http://dx.doi.org/10.1057/dddmp.2009.7.

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Dašić, Dejan, Vladan Vučić, Željko Turčinović, and Miloš Tošić. "DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS." Ekonomika poljoprivrede 70, no. 4 (2023): 1187–99. http://dx.doi.org/10.59267/ekopolj23041187d.

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The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital marketing. The primary digital marketing tools are examined, and it is emphasized that there are no general answers for tool selection; rather, each tool must be chosen for a particular business. Digital marketing is the practice of promoting goods or services via the use of digi

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Quran, Ali Zakariya Farhan Al, Ali Bani Khaled, Mohammed Mousa Salem Eldahamsheh, Hanan Mohammad Ali Almomani, Sulieman Ibraheem Shelash Al Hawary, and Anber Abraheem Shlash Mohammad. "The impact of digital inbound marketing on digital marketing performance." International Journal of Business Information Systems 49, no. 1 (2025): 46–64. https://doi.org/10.1504/ijbis.2025.145958.

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Mallick, Sidra Urooj. "PROMOTING TOURISM THROUGH DIGITAL MARKETING." American Journal of Management and Economics Innovations 5, no. 10 (2023): 62–85. http://dx.doi.org/10.37547/tajmei/volume05issue10-06.

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The objective of this thesis is to examine the feasibility of enhancing the utilisation of digital platforms for marketing initiatives within the tourism industry. The objective of this research is to evaluate the feasibility of utilising digital platforms as a means of constructing a proficient marketing strategy for the tourism sector. The objective will be achieved through the execution of an investigation into the dominant trends, audience segments, and advertising strategies employed across diverse channels. The study aims to enhance comprehension of the topic by evaluating the efficacy o

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T, Boomika Imayavarthini, and Dr Muruganramu. "A STUDY ON DIGITAL MARKETING." International Journal of Psychosocial Rehabilitation 24, no. 04 (2020): 2784–89. http://dx.doi.org/10.37200/ijpr/v24i4/pr201387.

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Anandha Valli, V. "Consumer Attitude towards Digital Marketing." International Journal of Science and Research (IJSR) 13, no. 4 (2024): 894–97. http://dx.doi.org/10.21275/sr24409195321.

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Mrs. Etta Udayasri, Dr. Asiya Jabeen, Katravath Anusha, Kavali Sravani, Kaveti Sai Pranathi, and Kayyuri Malasree. "Impact of Digital Marketing on Business." international journal of engineering technology and management sciences 8, no. 2 (2024): 325–29. http://dx.doi.org/10.46647/ijetms.2024.v08i02.041.

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This research explores and analyzes the profound impact of digital marketing on contemporary business operations. As businesses increasingly adopt digital strategies to reach and engage their target audiences, understanding the multifaceted effects of digital marketing becomes crucial. Employing a mixed-methods research design, including case studies, surveys, and expert interviews, this study aims to investigate the various dimensions of digital marketing's impact on business. Key objectives include assessing the effectiveness of digital marketing channels, understanding consumer responses to

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Fajariana, Dewi Endah. "Penerapan Pembelajaran Digital Marketing Berbasis Proyek untuk Menumbuhkan Kemampuan Digital Marketing." Jurnal Pendidikan Edutama 10, no. 1 (2022): 85. http://dx.doi.org/10.30734/jpe.v10i1.2991.

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Abstract: Digital marketing learning is a knowledge product produced by universities. Understanding, mastery, and use of e-commerce, social media, and marketplaces are needed as digital tools for conducting digital marketing. The purpose of this study was to test the effectiveness of digital marketing learning to grow the digital marketing skills of Airport Management students at the Aviation Aviation College. The research method uses an experimental method to test the effectiveness of learning digital marketing in a model test class of 30 students. Data collection techniques using portfolio a

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Dimitrios, Belias, Rossidis Ioannis, Ntalakos Angelos, and Trihas Nikolaos. "Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels." Procedia Computer Science 219 (2023): 688–96. http://dx.doi.org/10.1016/j.procs.2023.01.340.

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Meryem, BOUFIM, and BARKA Hafid. "Digital Marketing: Five Stages Maturity Model for Digital Marketing Strategy Implementation." International Journal of Business and Technology Studies and Research IJBTSR 3, no. 3 (2021): 15 pages. https://doi.org/10.5281/zenodo.5578706.

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<em>The new context of digital has reversed collegiate definitions and swayed power between companies and customers. As a result, meeting customer needs has become the focus and challenge of any business. With customer centric strategies, implementation frameworks have to be adjusted following marketing shift from mass marketing to digital personalized marketing. The changing technologies and customer behavior become daily challenges for marketers to improve their reaching and conversion techniques. Marketers are also challenged to nurture customer relationship across virtual world in fierce c

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Makrydakis, Nektarios. "Digital Darwinism: : Digital transformation, marketing and public higher education in Greece." IROCAMM-International Review Of Communication And Marketing Mix 1, no. 5 (2022): 21–35. http://dx.doi.org/10.12795/irocamm.2021.v05.i01.02.

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The present study concerns the position of marketing and its digital transformation as an administrative function in public higher education organizations in Greece. The study started from the need to understand the attitudes of Greek public university managers towards the need to adopt new practices such as marketing and its digital transformation, through discourse, perceptions and explicit or implicit views, as well as the factors that shape them. Therefore, the aim of the research was based on the comparison of attitudes with the digital activities of public schools versus private companie

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Sinha, Sarita, and Tarunendra Singh. "Travel from Traditional Marketing to Digital Marketing." International Journal of Emerging Research in Management and Technology 6, no. 11 (2018): 173. http://dx.doi.org/10.23956/ijermt.v6i11.60.

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Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional Marketing, in digital marketing, b

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