Journal articles: 'Marketing digital'

1

Lasarov, Wassili. "Digital Marketing." WiSt - Wirtschaftswissenschaftliches Studium 50, no. 4 (2021): 13–18. http://dx.doi.org/10.15358/0340-1650-2021-4-13.

Full text

Abstract:

In Forschung und Praxis etablierte sich in den vergangenen Jahren der Begriff Digital Marketing. Dieser Artikel gibt einen Überblick über den Einsatz von digitalen Technologien in Geschäftsprozessen und die Verbreitung des Digital Marketing in Unternehmen. Überdies wird aus Verbrauchersicht diskutiert, wie sich das Konsumentenverhalten durch digitale Technologien verändert. Daraus werden Potentiale für zukünftige Forschung abgeleitet.

APA, Harvard, Vancouver, ISO, and other styles

2

Njegomir, Vladimir. "Digital marketing." Civitas 10, no. 1 (2020): 52–71. http://dx.doi.org/10.5937/civitas2001052n.

Full text

Abstract:

Marketing allows entrepreneurs to position themselves successfully in consumer awareness, to be successful competitors, and to satisfy consumer demands profitably. Entrepreneurs can use several marketing strategies, such as relationship marketing, expedition marketing, one-toone marketing, real-time marketing, and digital marketing. The aim of the paper is to discuss the advantages of digital marketing and certain forms of digital marketing in achieving entrepreneurial goals in the light of limited financial resources. In this paper, we will analyze the developmental stages of marketing. Then we will point to three critical forms of digital marketing: online marketing, social networking on the Internet, and mobile marketing. The main conclusion is that entrepreneurial marketing has a number of specific features arising from financial limitations of financial. Digital marketing does not require significant financial resources allocation and therefore represents an indispensable component of the entrepreneurs' market orientation.

APA, Harvard, Vancouver, ISO, and other styles

3

Nishikawa, Hidehiko. "Digital Marketing." Japan Marketing Journal 41, no. 2 (September 30, 2021): 3–6. http://dx.doi.org/10.7222/marketing.2021.040.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Curiel Jiménez, Iris Itzel, Ana Laura Hernández Barreto, Janik Pérez Granados, and Carlos Abraham Almazan Guzman. "Marketing Digital." TEPEXI Boletín Científico de la Escuela Superior Tepeji del Río 9, no. 17 (January 5, 2022): 51–53. http://dx.doi.org/10.29057/estr.v9i17.8077.

Full text

Abstract:

El Marketing Digital es un conjunto de actividades que una empresa o persona ejecuta en internet con el objeto de atraer nuevos negocios y desarrollar una identidad de marca. Con la utilización de los recursos tecnológicos y medios digitales existentes para desarrollar comunicaciones directas, destinadas para conseguir una reacción positiva en el receptor virtual. El objetivo de este trabajo es conocer mediante la infografía como el marketing digital ha cambiado conforme los avances tecnológicos, para saber cómo las empresas se han acoplado a estos cambios, y que de algún modo se puede llamar “nuevo”, para innovar la manera de cómo atraer la atención de los clientes.

APA, Harvard, Vancouver, ISO, and other styles

5

Zana, Këpuska. "DIGITAL MARKETING." European Journal of Economics and Management Sciences, no. 4 (2021): 74–77. http://dx.doi.org/10.29013/ejems-21-74-77.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Tapp, Alan. "Digital Marketing." Journal of Database Marketing & Customer Strategy Management 10, no. 3 (April 2003): 279–80. http://dx.doi.org/10.1057/palgrave.jdm.3240116.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Abdullah, Khairul Hafezad, Rometdo Muzawi, Novri Gazali, and Fadzli Shah Abd Aziz. "Digital Marketing." Contemporary Management Research 19, no. 1 (September 2, 2023): 55–79. http://dx.doi.org/10.7903/cmr.22344.

Full text

Abstract:

The internet has offered marketers a new way to be more creative, resulting in more openness and transparency in marketing. The proliferation of digital media platforms and the commercial use of the internet have changed the business landscape. This study uses ScientoPy to analyze the global evolution of digital marketing research. It is grounded in the eminent Scopus and Web of Science databases. The parameters examined in this study were the number of publications, the most productive author, the analysis of the author’s keywords, popular sources, and institutional information. This study discovered a rising trend in digital marketing research in both the Scopus and WoS databases. “Machine Learning” has exploded in popularity during 2019 and 2020. “Digital Marketing” is inextricably linked to “Social Media”, “Big Data”, “Marketing Communication”, “Machine Learning”, and “Sentiment Analysis”, all of which gained traction in 2018 and beyond. Bucharest University of Economic Studies in Romania has become the most prolific research institution on digital marketing. The findings of this study enabled readers and future researchers to identify the primary research areas, keywords, related studies, and the most notable institutions and researchers. Besides, this study provides readers and future researchers with a global perspective on hot topics in digital marketing. It offers various analyzes for well-organized information utilization. This study also illustrates recent digital marketing research trends to inform practitioners, future researchers, and policymakers about developing digital marketing research theories and practices that merit scrutiny.

APA, Harvard, Vancouver, ISO, and other styles

8

Gouveia, Aucenir. "Digital marketing." RCMOS - Revista Científica Multidisciplinar O Saber 1, no. 12 (January 22, 2024): 93–115. http://dx.doi.org/10.51473/rcmos.v1i1.2023.202.

Full text

Abstract:

This study sought to present the theme “Digital Marketing: an essential tool for the company's profitability”. With the technological era increasingly present in the lives of the population, the way to publicize the company also had to be updated, thus Digital Marketing was gaining ground. The general objective of this article was to discuss digital marketing and its role in business innovation. The methodology used was a literature review, where different materials already published on the subject portrayed here were searched in reliable databases. Thus, this research concludes that digital marketing allows a greater portion of potential customers to be reached, thus increasing sales, improving communication with customers and, consequently, increasing the company's popularity and profitability.

APA, Harvard, Vancouver, ISO, and other styles

9

Silva, Danilo da Costa, and Luiz Gustavo Caracini. "MARKETING DIGITAL." Revista Interface Tecnológica 20, no. 1 (October 21, 2023): 657–69. http://dx.doi.org/10.31510/infa.v20i1.1659.

Full text

Abstract:

O presente trabalho irá ilustrar a importância do marketing digital como uma ferramenta competitiva durante a pandemia. O estudo apresenta uma análise qualitativa dos resultados obtidos por meio de dados comparativos, retirados de pesquisas de artigos científicos, matéria e publicações relacionados ao tema proposto. Dados apurados em diversos centros de pesquisas, sobre o tema discutido. Os resultados indicam que o marketing digital se tornou ainda mais relevante durante a pandemia, já que as pessoas passaram a consumir mais conteúdo online e a utilizar mais as redes sociais. Além disso, o artigo apresenta algumas das principais estratégias de marketing digital utilizadas pelas empresas durante a pandemia, como a criação de conteúdo relevante, o uso de redes sociais para engajar o público, o investimento em anúncios pagos e a utilização de ferramentas de automação de marketing. Analisando os dados, identificamos que as empresas que souberam se adaptar a essa nova realidade e investir em estratégias de marketing digital conseguiram se destacar no mercado e conquistar novos clientes.

APA, Harvard, Vancouver, ISO, and other styles

10

Desai, Dr Mrs Vaibhava. "Digital Marketing: A Review." International Journal of Trend in Scientific Research and Development Special Issue, Special Issue-FIIIIPM2019 (March 20, 2019): 196–200. http://dx.doi.org/10.31142/ijtsrd23100.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Bist, Ankur Singh, Vertika Agarwal, Qurotul Aini, and Nimatul Khofifah. "Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing"." International Transactions on Artificial Intelligence (ITALIC) 1, no. 1 (November 24, 2022): 18–27. http://dx.doi.org/10.34306/italic.v1i1.86.

Full text

Abstract:

This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developing digital transformation through digital and traditional marketing. A big challenge is focusing on existing consumers through conventional marketing while reaching out to additional customers through digital marketing. One of the aspects to consider while designing digital technology is the digital divide in some nations.

APA, Harvard, Vancouver, ISO, and other styles

12

Bist, Ankur Singh, Vertika Agarwal, Qurotul Aini, and Nimatul Khofifah. "Managing Digital Transformation in Marketing: "Fusion of Traditional Marketing and Digital Marketing"." International Transactions on Artificial Intelligence (ITALIC) 1, no. 1 (November 24, 2022): 18–27. http://dx.doi.org/10.33050/italic.v1i1.86.

Full text

Abstract:

This paper aims to go deeper into how a firm executes digital transformation in marketing. The experiences discussed in this article will give insight from a business practice standpoint. The difficulties encountered and the solutions proposed will broaden knowledge and inspire additional research. This paper employs a qualitative technique, with one of Indonesia's significant telecommunications companies serving as the primary case study. Semi-structured interviews were used in this study, with 25 interviews conducted at the senior management level. As a result, this organization is developing digital transformation through digital and traditional marketing. A big challenge is focusing on existing consumers through conventional marketing while reaching out to additional customers through digital marketing. One of the aspects to consider while designing digital technology is the digital divide in some nations.

APA, Harvard, Vancouver, ISO, and other styles

13

Chomiak-Orsa, Iwona, and Konrad Liszczyk. "Digital marketing as a digital revolution in marketing communication." Informatyka Ekonomiczna 2020, no. 2 (2020): 9–19. http://dx.doi.org/10.15611/ie.2020.2.01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Umami, Zakiya, and Gede Sri Darma. "DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT." Jurnal Manajemen dan Kewirausahaan 23, no. 2 (September 17, 2021): 94–103. http://dx.doi.org/10.9744/jmk.23.2.94-103.

Full text

Abstract:

The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the development of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta called Maisyaroh, in spite of the advancement of digital technology, had not optimized the use of the technology well. Whereas, it actually could affect the competitive advantages. In addition, a qualitative descriptive approach was used in this research, while the data collection techniques were carried out through observation, in-depth interviews by using Zoom Meeting and documentation. The results stated that promotion using Instagram (IG) endorsement and paid promote could increase brand awareness and buying interest.

APA, Harvard, Vancouver, ISO, and other styles

15

Jadhav, Mrs V. S., and Dr R. M. Yallatti. "A Critical Study on Digital Marketing with Reference to Different Components of Digital Marketing." International Journal of Trend in Scientific Research and Development Special Issue, Special Issue-ICDEBI2018 (October 3, 2018): 231–33. http://dx.doi.org/10.31142/ijtsrd18711.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

T, Boomika Imayavarthini, and Dr Muruganramu. "A STUDY ON DIGITAL MARKETING." International Journal of Psychosocial Rehabilitation 24, no. 04 (February 28, 2020): 2784–89. http://dx.doi.org/10.37200/ijpr/v24i4/pr201387.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Mallick, Sidra Urooj. "PROMOTING TOURISM THROUGH DIGITAL MARKETING." American Journal of Management and Economics Innovations 5, no. 10 (October 1, 2023): 62–85. http://dx.doi.org/10.37547/tajmei/volume05issue10-06.

Full text

Abstract:

The objective of this thesis is to examine the feasibility of enhancing the utilisation of digital platforms for marketing initiatives within the tourism industry. The objective of this research is to evaluate the feasibility of utilising digital platforms as a means of constructing a proficient marketing strategy for the tourism sector. The objective will be achieved through the execution of an investigation into the dominant trends, audience segments, and advertising strategies employed across diverse channels. The study aims to enhance comprehension of the topic by evaluating the efficacy of diverse marketing techniques employed in the tourism sector, including influencer marketing, content marketing, and social media advertising. The objective of this investigation is to explore the potential application of these concepts in developing marketing strategies that are more efficient. The present research endeavour aims to ascertain potential hindrances that could impede the utilisation of diverse marketing channels and to devise effective strategies to enhance their efficacy within the marketing amalgam. The main aim of this endeavour is to improve the effectiveness of the marketing mix. The principal aim of this research is to gain significant perspectives on the efficient utilisation of digital marketing as a pivotal instrument for advancing the tourism sector.

APA, Harvard, Vancouver, ISO, and other styles

18

Anandha Valli, V. "Consumer Attitude towards Digital Marketing." International Journal of Science and Research (IJSR) 13, no. 4 (April 5, 2024): 894–97. http://dx.doi.org/10.21275/sr24409195321.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

URZICEANU, RAMONA-MIHAELA, and VALENTINA-SIMONA PAŞCALĂU. "DIGITAL MARKETING REGULATIONS." Agora International Journal of Juridical Sciences 13, no. 1 (October 29, 2019): 25–30. http://dx.doi.org/10.15837/aijjs.v13i1.3729.

Full text

Abstract:

The General Data Protection Regulation (GDPR) is a European law which grants rights regarding an individual’s personal data. Having been adopted in April 2016, its enforcement became effective as of 25th May 2018.This article aims to highlight who should do this, what exactly they should do and how to do it. Learn about the scope of GDPR in digital marketing, the definition of a personal data breach, the rights of data subjects, incident response under GDPR and more.

APA, Harvard, Vancouver, ISO, and other styles

20

Mogilko, M. D. "DIGITAL MARKETING STRATEGY." Business Strategies, no. 5 (January 1, 2016): 5. http://dx.doi.org/10.17747/2311-7184-2016-5-5.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Alavi, Shirin, and Vandana Ahuja. "Digital Marketing Analytics." International Journal of Innovation in the Digital Economy 5, no. 4 (October 2014): 50–65. http://dx.doi.org/10.4018/ijide.2014100104.

Full text

Abstract:

Technological advances and the speed with which new technologies are being embraced by organizations, along with the rising power of the consumers and their ability to get what they want, when they want it, from whomever they want, have opened up new challenges for customer relationship management and marketing. Thus the need for understanding the digital world and its application becomes one of the greatest competitive aspects for a business's survival. The exhortation of globalization holds no meaning without the concept of what is being termed as ‘Digitization'. Blackberry has started a long and hard climb to regain its lost glory. Supporting its product improvement and repositioning strategies are a set of well-defined digital marketing strategies. This manuscript explores the dynamics of Inside Blackberry-an online endeavour of Blackberry to trace the E-Marketing objectives of the Blog and its ability to leverage the behavioral internet theory for online branding, building usability and reciprocity, strengthening credibility and consumer persuasion.

APA, Harvard, Vancouver, ISO, and other styles

22

Shadrin, Vladislav, and Olga Kotova. "Digital Marketing Evolution." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2020, no. 2 (May 29, 2020): 263–69. http://dx.doi.org/10.21603/2500-3372-2020-5-2-263-269.

Full text

Abstract:

Marketing complex acquires a new content as it tries to adjust itself to the changing business practices and consumer behavior. The research objective was to study the content of Marketing 4.0 and the changing relationship between the brand and the consumer. The authors conducted a comparative analysis of the changes in marketing concepts, which proved that consumers have become partners in marketing communications. Internet communities and opinion leaders proved to affect consumer behavior. Social networks and messengers shape attitude of whole communities. The research revealed an increasing role of customization and personalization in the promotion of brands and products in the era of digitalization. Consumer experience and pleasure derived from marketing interaction are becoming more and more important. Previously obtained materials made it possible to define the change in the marketing complex in the digital economy from 4P to 4C. New consumer communities search for information on the Internet, thus overlooking traditional methods of marketing communications.

APA, Harvard, Vancouver, ISO, and other styles

23

IANKOVETS, Tetiana. "Digital marketing automation." Scientia fructuosa 154, no. 2 (April 11, 2024): 100–117. http://dx.doi.org/10.31617/1.2024(154)06.

Full text

Abstract:

Increased competition in an uncertain digital environment requires new approaches to improving marketing and business efficiency. Automation of business processes and marketing ensures management decisions aimed at improving customer experience by collecting, processing, and analyzing a huge amount of objective customer data from various sources and software services. For the company, it saves time and resources by automating routine processes, and, given the improved customer experience and corresponding loyalty of the target audience, it helps to increase the efficiency of marketing investments and improve the effectiveness of digital marketing (DM) and business. The article is aimed at substantiating the structure of a single user profile based on the integration of ESP and other DM software services with a CRM system. The hypothesis is formulated: creating a single user profile based on the integration of ESP and other DM software services with a CRM system by speeding up communication and improving customer experience will increase the efficiency of DM and business in general. The research was conducted using general scientific and special methods: analysis and synthesis, system-structural analysis, comparison, systematic, logical generalization of results. Considerable attention is paid to email marketing, which remains one of the most popular DM automation tools, as it allows you to smoothly guide the consumer through the sales funnel with a high return on marketing investment. The effectiveness of integrating a CRM system and an ESP is proved, due to the specialization and functional features of the latter in interacting with consumers via email. The technologies, stages and tools of DM automation are systematized. It is proposed to collect all information about a particular consumer in a single user profile. This requires finding a technical solution for each business process and connecting software services into a single digital ecosystem. Collecting information about the company’s customers and their journey at all points of interaction in one place by integrating the services used into a single user profile allows you to make more effective decisions in marketing and business and achieve business goals

APA, Harvard, Vancouver, ISO, and other styles

24

Anne Sandra Dewi and Rida Bareta. "BRANDING DIGITAL MARKETING." Paradigma Mandiri : Jurnal Pengabdian Kepada Masyarakat 1, no. 1 (December 31, 2023): 1–11. http://dx.doi.org/10.37949/pm.v1i1.87.

Full text

Abstract:

Cisolok Village is a village with a geographical location bordering the Indonesian Ocean. It has the potential for marine tourism and supporting MSMEs. The digital marketing branding seminar with the theme of optimizing social media in introducing local products digitally is one of the efforts made in Community Service activities to be able to increase the insight of Cisolok Village MSME players to recognize digital marketing branding in the hope of increasing product recognition to the wider community and increasing sales profits. The Cisolok Village digital marketing branding seminar was held on Tuesday, August 08, 2023 at the Cisolok Village Office Hall with presenters Imelda D.S SE (Mother of UMKM Sukabumi), Herman Subandi S,Ip M.Si (DKUKM representative), and Rosita Juliyanti, S.I.Kom (online import clothing entrepreneur). The seminar was attended by participants from the Sukabumi UMKM association in Cisolok Village, as well as village officials, hamlet heads, neighborhood heads, PKK cadres and Posyandu cadres. Digital marketing branding is important for UMKM players because it can more easily promote their businesses due to wider reach, more efficient costs, direct interaction online (cyberspace) with consumers, and also the ease for entrepreneurs in choosing specific targets or potential customers according to the criteria of the business being undertaken.

APA, Harvard, Vancouver, ISO, and other styles

25

Mohammad Shibli, Shahriar, and Iqbal Mohammed Masum. "Digital Marketing Activities." DIU Journal of Business and Entrepreneurship 14, no. 02 (December 30, 2021): 73–91. http://dx.doi.org/10.36481/diujbe.v014i2.ys4km672.

Full text

Abstract:

This study on a comparative analysis of digital marketing activities of Evaly and Daraz has highlighted strategic comparative analysis of two online supermarket stores in Bangladesh. It has evaluated external characteristics of the marketing environment by using PESTLE analysis and internal characteristics through SWOT analysis. The micro environment of Evaly has been analyzed by idenOing potential digital factors of marketing while Daraz has also been identified by its emerging marketing abilities. Competitive rivalry for both the markets has been found as moderate, which has been formulated through four other marketingforces. The study also highlights operational strategies which can improve digital marketing strategies that are adopted by both the organizations for extension of their digital supermarket. in addition. limitations of the suggested strategies are also explained in the report. In conclusion, major similarities and differences between the operations of two organizations are highlighted. In recommendations, some suggestions have been made forAttire implications for both Evaly and Daraz.

APA, Harvard, Vancouver, ISO, and other styles

26

Al hawary, Sulieman, Hanan Almomani, Mohammad Eldahamsheh, Ali Bani Khaled, Ali Al Quran, and Anber Mohammad. "The Impact of Digital Inbound Marketing on Digital Marketing Performance." International Journal of Business Information Systems 1, no. 1 (2021): 1. http://dx.doi.org/10.1504/ijbis.2021.10042972.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Morris, Neil. "Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation." Journal of Direct, Data and Digital Marketing Practice 10, no. 4 (April 2009): 384–87. http://dx.doi.org/10.1057/dddmp.2009.7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Dašić, Dejan, Vladan Vučić, Željko Turčinović, and Miloš Tošić. "DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS." Ekonomika poljoprivrede 70, no. 4 (December 23, 2023): 1187–99. http://dx.doi.org/10.59267/ekopolj23041187d.

Full text

Abstract:

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital marketing. The primary digital marketing tools are examined, and it is emphasized that there are no general answers for tool selection; rather, each tool must be chosen for a particular business. Digital marketing is the practice of promoting goods or services via the use of digital technology, mostly the Internet but also mobile devices, display advertisements, and other digital media. Digital marketing efforts are becoming more common and effective as digital platforms are integrated into daily life and marketing strategies and as more consumers use digital devices than physical stores. This essay largely focuses on conceptualizing digital marketing and how it benefits modern businesses.

APA, Harvard, Vancouver, ISO, and other styles

29

Suryanto, Dardi. "Digital Marketing, Msme Product Marketing Innovation." International Journal of Educational Research & Social Sciences 2, no. 6 (December 19, 2021): 1308–15. http://dx.doi.org/10.51601/ijersc.v2i6.233.

Full text

Abstract:

The use of digital media for business is not only an additional marketing activity, but also an integrated communication mechanism that amplifies the impact of every function in an organization by leveraging the power of human networks through a platform. Digital-based marketing is used to get consumers, build their preferences, promote brands, retain consumers, and increase the number of products sold and ultimately increase profits. Digital Marketing allows buyers to get all information about products and can make buying and selling transactions via the internet. Like sellers, they too can monitor, and cater to the needs and wants of potential buyers without time and geographical restrictions. Digital marketing is a two-way communication that can create awareness and engagement in the community for certain products and brands.

APA, Harvard, Vancouver, ISO, and other styles

30

Lemoine, Jean-François. "Du E-Marketing au Marketing Digital." Management & Avenir 82, no. 8 (2015): 123. http://dx.doi.org/10.3917/mav.082.0123.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Kuazaqui, Edmir, and Teresinha Covas Lisboa. "Marketing: The Evolution of Digital Marketing." Archives of Business Research 7, no. 9 (September 10, 2019): 89–96. http://dx.doi.org/10.14738/abr.79.7027.

Full text

Abstract:

The present qualitative research had the objective of presenting a study on Marketing evolution, in order to demonstrate the changes and transformations that occurred to meet market demands. Without Marketing, we would not have the products and services available on a large scale, to the detriment of regional demands and offers, guaranteeing opportunities for all those that want to develop businesses. The methodology of the study consisted in the use of bibliographical and field techniques. The marketing evolution concept was presented, from traditional to digital, from the common to the different and disruptive, and within the conception of Marketing 4.0. It was concluded that the companies are inserted in environments of great changes and transformations and that they must perceive these changes in order to accompany the new generations in relation to the digital environment and the instruments used for its operati

APA, Harvard, Vancouver, ISO, and other styles

32

Mrs. Etta Udayasri, Dr. Asiya Jabeen, Katravath Anusha, Kavali Sravani, Kaveti Sai Pranathi, and Kayyuri Malasree. "Impact of Digital Marketing on Business." international journal of engineering technology and management sciences 8, no. 2 (2024): 325–29. http://dx.doi.org/10.46647/ijetms.2024.v08i02.041.

Full text

Abstract:

This research explores and analyzes the profound impact of digital marketing on contemporary business operations. As businesses increasingly adopt digital strategies to reach and engage their target audiences, understanding the multifaceted effects of digital marketing becomes crucial. Employing a mixed-methods research design, including case studies, surveys, and expert interviews, this study aims to investigate the various dimensions of digital marketing's impact on business. Key objectives include assessing the effectiveness of digital marketing channels, understanding consumer responses to digital campaigns, and evaluating the overall influence of digital marketing on brand awareness, customer acquisition, and revenue generation. The study also explores challenges and opportunities associated with the integration of digital marketing strategies within different industries. The findings of this research are expected to provide valuable insights for businesses, marketers, and decision-makers, guiding them in optimizing digital marketing efforts for enhanced competitiveness and sustained growth in the digital era.

APA, Harvard, Vancouver, ISO, and other styles

33

Makrydakis, Nektarios. "Digital Darwinism: : Digital transformation, marketing and public higher education in Greece." IROCAMM-International Review Of Communication And Marketing Mix 1, no. 5 (2022): 21–35. http://dx.doi.org/10.12795/irocamm.2021.v05.i01.02.

Full text

Abstract:

The present study concerns the position of marketing and its digital transformation as an administrative function in public higher education organizations in Greece. The study started from the need to understand the attitudes of Greek public university managers towards the need to adopt new practices such as marketing and its digital transformation, through discourse, perceptions and explicit or implicit views, as well as the factors that shape them. Therefore, the aim of the research was based on the comparison of attitudes with the digital activities of public schools versus private companies employing marketing tactics with a strategic and tactical development of the 4 ps of the marketing mix. The methodology was qualitative in nature, employing the strategy of ‘Criterion sampling’. The results point to the fact that the duration of a university is directly related to the formation of perceptions about marketing and how to act in the context of digital Darwinism, so it can be anticipated, as a conclusion, to the need to equate public administration of higher education (university) with the tactical and functional approach of private companies

APA, Harvard, Vancouver, ISO, and other styles

34

Dimitrios, Belias, Rossidis Ioannis, Ntalakos Angelos, and Trihas Nikolaos. "Digital Marketing: The Case of Digital Marketing Strategies on Luxurious Hotels." Procedia Computer Science 219 (2023): 688–96. http://dx.doi.org/10.1016/j.procs.2023.01.340.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Arora, Deepika. "Impact of Digital Marketing on Business." Journal of Technology Management for Growing Economies 12, no. 2 (October 15, 2021): 57–60. http://dx.doi.org/10.15415/jtmge.2021.122007.

Full text

Abstract:

Automated or Digital Marketing is the evolution of products, services and brands online. As the name suggests, Digital marketing can be defined as an outlook, a marketing strategy and branding, carried out through digital platforms like Instagram, YouTube etc. This form of merchandising is generally conductedon websites, social media and mobile devices platforms. Digital marketing is a comprehensive field, including attracting customers via email,, social media, search platforms, content marketing, and more. Online marketing, is also knownas the promotion of brands and targeting customers using various forms of digital broadcasting channels such as: Search engines, websites, social media, email, mobile apps, text messaging, and web-based advertising . In-brief, if a publicity campaign commences by using any of the above online media channels, instead of physical campaigns, it is automated or digital marketing. The research in this paper is based on the secondary data and it focuses on the effectiveness of digital marketing on business brands.

APA, Harvard, Vancouver, ISO, and other styles

36

Sinha, Sarita, and Tarunendra Singh. "Travel from Traditional Marketing to Digital Marketing." International Journal of Emerging Research in Management and Technology 6, no. 11 (June 13, 2018): 173. http://dx.doi.org/10.23956/ijermt.v6i11.60.

Full text

Abstract:

Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional Marketing, in digital marketing, building well communication with customers, deter mining their needs and requests are crucial. While companies using digital marketing make difference with dual communication, others who don’t getinvolved in this race, become distanced from competition gradually. The biggest advantage of digital marketing is reaching the target audience in right way with using social media and search engines. This study tries to explain digital marketing periods and advantages, experienced transition and difference between traditional and digital marketing.

APA, Harvard, Vancouver, ISO, and other styles

37

Rizaldi, A., F. Margareta, K. Simehate, S. N Hikmah, C. N Albar, and A. A Rafdhi. "Digital Marketing as a Marketing Communication Strategy." International Journal of Research and Applied Technology 1, no. 1 (June 25, 2021): 61–69. http://dx.doi.org/10.34010/injuratech.v1i1.5639.

Full text

Abstract:

Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was escriptive methods, namely data collection and questionnaires. Methods of data collection carried out by observation, interviews and literature study. The questionnaire was used in analyzing consumers who use organic fertilizers on chilies. The results of this research show that digital marketing as marketing communication is useful in increasing selling power and promotion. This study discusses the use of digital marketing in marketing communications and whether consumers prefer organic fertilizers or not.

APA, Harvard, Vancouver, ISO, and other styles

38

Wolny, Julia. "Marketing transformations: Re-thinking marketing, digital first." Journal of Direct, Data and Digital Marketing Practice 16, no. 2 (October 2014): 150–51. http://dx.doi.org/10.1057/dddmp.2014.57.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

GUPTA, LOKESH KUMAR. "STRATEGIC BUSINESS MARKETING AND DIGITAL MARKETING TOOLS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (May 6, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem32671.

Full text

Abstract:

The major objective of the research was to uncover the relationship between digital marketing tools and strategic firm marketing. Details like how they can contribute to lead generation and the good influence they can exert on the company are examples of this. Solar power refers to the process of converting solar energy into usable heat or electricity. One renewable energy source that is both abundant and kind to the environment is the sun's rays.Solar Inertia has been quite busy serving the country for the last ten years. We aim to provide a sustainable and carefree lifestyle for future generations by harnessing the power of nature as it is. Solar panels are more crucial than ever before because of the quickly rising cost of electricity. Keywords: Strategic Marketing, Business Marketing, Digital Marketing Tools, Market Segmentation, Customer Relationship Management, Performance Measurement, Artificial Intelligence, Data Analytics, Competitive Advantage.

APA, Harvard, Vancouver, ISO, and other styles

40

Lanseur, Akila, and Hamid Kherbachi. "Le marketing devient digital." Management & Sciences Sociales N° 26, no. 1 (January 1, 2019): 51–59. http://dx.doi.org/10.3917/mss.026.0051.

Full text

Abstract:

Ce présent article vise à montrer les diverses opportunités et les différents enjeux offerts par la transformation digitale aux entreprises qui doivent faire face à plusieurs défis à travers cette nouvelle sphère économique. Grâce à la technologie de communication notamment celle des smartphones, nous sommes devant un monde connecté. Les sites web, les réseaux sociaux, le mobile et plusieurs autres outils présentent une réelle opportunité pour promouvoir les produits et les services et rester proche des clients en assurant une relation forte et durable avec eux. Cette recherche fournit un panorama conceptuel autour des fondamentaux du marketing à l’heure du digital .

APA, Harvard, Vancouver, ISO, and other styles

41

Purnamasari, Mariana, Aditiya Hermawan, and Junaedi. "Unveiling the Synergy: How Entrepreneurial Marketing and Product Quality Drive Purchase Decisions through the Lens of Digital Marketing." eCo-Buss 6, no. 3 (April 10, 2024): 1423–34. http://dx.doi.org/10.32877/eb.v6i3.1181.

Full text

Abstract:

This study delves into the complex interactions between entrepreneurial marketing, product quality, and digital marketing within Indonesia's dynamic digital marketplace, aiming to decipher their combined impact on purchase decisions. Employing a quantitative causal approach alongside Structural Equation Modeling (SEM) and Smart PLS software, the research endeavors to uncover the underlying mechanisms driving consumer behavior in this context. Findings indicate that while Entrepreneurial Marketing may not exert a direct influence on purchase decisions, both Product Quality and Digital Marketing play significant roles in shaping consumer choices. Notably, Digital Marketing emerges as a crucial moderating factor, enhancing the effects of Entrepreneurial Marketing and Product Quality on purchase decisions. These results underscore the pivotal role of digital platforms in influencing consumer behavior and preferences. The study provides actionable insights for businesses, advocating for the integration of digital marketing strategies and the promotion of high-quality products to effectively engage online consumers and drive purchasing behavior. While acknowledging limitations such as sample size and generalizability, this research lays the groundwork for future investigations into the nuanced dynamics of digital marketing's impact on marketing strategies and product quality enhancement. Overall, this study contributes to advancing the understanding of digital consumer behavior, emphasizing the transformative potential of digital marketing in today's evolving digital marketplace.

APA, Harvard, Vancouver, ISO, and other styles

42

Reggina Wike Anjani. "Implementasi Digital Marketing Dalam Mengembangkan Strategi Bisnis Digital Di Era Transformasi Digital." INTERDISIPLIN: Journal of Qualitative and Quantitative Research 1, no. 1 (December 16, 2023): 29–40. http://dx.doi.org/10.61166/interdisiplin.v1i1.4.

Full text

Abstract:

Pembahasan ini meliputi manfaat, faktor pengaruh, strategi dan implementasi digital marketing dalam mengambangkan strategi bisnis di era transformasi digital. Digital marketing adalah serangkaian kegiatan pemasaran yang menggunakan media digital, seperti internet, perangkat seluler, dan platform online lainnya, untuk mempromosikan produk, layanan, atau merek. Secara keseluruhan, transformasi digital dan digital marketing bekerja bersama untuk membentuk organisasi yang lebih adaptif, terkoneksi secara digital, dan mampu memanfaatkan potensi penuh teknologi dalam mencapai tujuan bisnisnya. Artikel ini menjelaskan bahwa Peran strategis digital marketing merupakan sesuatu hal penting untuk menarik konsumen dan mengarahkannya untuk berkomunikasi secara elektronik dan konvensional. Implementasi digital marketing yang berhasil memerlukan pendekatan holistik, adaptasi terus-menerus, dan respons cepat terhadap perubahan dalam lingkungan digital. Dengan merancang dan menjalankan strategi digital yang efektif, organisasi dapat meningkatkan visibilitas, keterlibatan pelanggan, dan hasil bisnis secara keseluruhan.

APA, Harvard, Vancouver, ISO, and other styles

43

Kreutzer, Ralf T. "Digital Branding und Content-Marketing." Der Betriebswirt: Volume 56, Issue 3 56, no. 3 (September 30, 2015): 21–28. http://dx.doi.org/10.3790/dbw.56.3.21.

Full text

Abstract:

Digitale Markenführung umfasst den Prozess der emotionalen Aufladung einer Marke sowie der Kommunikation zentraler Nutzenelemente einer Marke zur Erreichung einer Differenzierung im Wettbewerb durch den Einsatz digitaler Medien als integraler Bestandteil eines ganzheitlichen Markenführungsansatzes. Eine wichtige Komponente der digitalen Markenführung stellt das Content-Marketing dar. Dieses kann sowohl im BtC- wie im BtB-Markt wichtige Impulse zur Auseinandersetzung mit Angebot, Marke und/oder Unternehmen liefern. Digital brand management encompasses the process of emotionalizing the brand and of communicating the central benefit elements of a brand. The target is the achievement of competitive advantages through the use of digital media as integral part of a holistic brand management approach. An important component of digital brand management represents content marketing. This can provide an important impetus for the promotion of the offer, the brand and/or the company itself – in both the B2C as the B2B markets. Keywords: stakeholder, online medien, markenführung, informationskonkurrenz, image, identity

APA, Harvard, Vancouver, ISO, and other styles

44

B, Dr Jignesh. "Facebook as Tool of Marketing in the Era of Digital Marketing." International Journal of Psychosocial Rehabilitation 24, no. 5 (March 31, 2020): 957–64. http://dx.doi.org/10.37200/ijpr/v24i5/pr201768.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Yi Tian, Yi Tian. "The Application of Automotive Marketing Strategies in Digital Automotive Marketing Systems." 電腦學刊 35, no. 3 (June 2024): 129–42. http://dx.doi.org/10.53106/199115992024063503010.

Full text

Abstract:

<p>This article addresses the issues of inaccurate customer positioning and unclear vehicle selling points in domestic new energy vehicle marketing. Firstly, key user evaluation data is obtained from authoritative online vehicle evaluation platforms, and then the data is collected and analyzed to obtain customers’ emotional preferences for a certain vehicle model, in order to form an accurate portrait of the customer group. Then, using the obtained data analysis results, a digital new energy vehicle marketing system was developed. The marketing system adopts a top-down system development model and is functionally divided into three decision-making subsystems: front-end reception, marketing decision-making, and after-sales service. The core of the system is the marketing decision-making module. Based on the data information collected from the customer group in this article, intelligent marketing decision-making and recommendation functions are implemented to help sales successfully complete sales work for each customer.</p> <p> </p>

APA, Harvard, Vancouver, ISO, and other styles

46

Rizaldi, Arjuna, and H. Hidayat. "Digital Marketing Communication Strategy." Jurnal Entrepreneur dan Entrepreneurship 9, no. 2 (December 14, 2020): 57–66. http://dx.doi.org/10.37715/jee.v9i2.1340.

Full text

Abstract:

The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. The method used to support this research is descriptive qualitative method by collecting data through literature study in order to describe the elements that exist in a digital marketing strategy in depth. The results of this study show that the development of information technology is necessary for the community to support a variety of business activities both large and small. one of them is using digital marketing in the marketing system of a business unit to increase sales volume and the number of consumers that affect competitiveness in global competition. It is because technology will facilitate human work in meeting their needs related to the development of business units.

APA, Harvard, Vancouver, ISO, and other styles

47

Silva, Marcos Paulo Gomes da, and Renato Medeiros de Souza. "PERSPECTIVA DO MARKETING DIGITAL:." Revista Gestão, Inovação e Negócios 6, no. 1 (June 18, 2020): 72–89. http://dx.doi.org/10.29246/2358-9868.2020v6i1.p72-89.

Full text

Abstract:

O presente artigo tem como objetivo analisar a publicidade digital frente ao comércio eletrônico brasileiro. Em virtude da popularização da Internet, o Brasil hoje já representa 40% da audiência da América Latina, conforme levantamento realizado pela com Score, e com um mercado virtual que vem se mostrando promissor mesmo frente a momentos desfavoráveis na economia. Sendo evidente que o consumidor está cada vez mais conectado, muitas empresas já compreenderam esse novo panorama, que se apresenta como um próspero veículo de comunicação, mudando radicalmente, a maneira de se relacionar com os consumidores, divulgar e vender produtos. O objetivo desde trabalho é contribuir para o aperfeiçoamento da publicidade on-line, bem como compreender a sua influência no comércio eletrônico do Brasil. Para tal foram realizadas pesquisas exploratórias a fim de fornecer fundamentação teórica ou estudo além de dados secundários de fontes segmentadas ao tema abordado.

APA, Harvard, Vancouver, ISO, and other styles

48

KALINA, I. "Digital marketing development trends." Scientific Bulletin of the National Academy of Statistics, Accounting and Audit, no. 4 (February 20, 2020): 92–100. http://dx.doi.org/10.31767/nasoa.4.2019.09.

Full text

Abstract:

The trends of development of digital marketing were investigated using statistical data on Internet users in U.S., obtained from a study performed by Pew Research Center at the beginning of 2019, and in Ukraine, obtained from a study performed by the research holding Factum Group Ukraine on the initiative of International Association of Ukraine in ІІІ quarter 2018 and 2019. The data were collected by the following criteria: age, gender, education, region and finances. Data analysis for the two countries showed the same result. The technological awareness of the society increases every year, which leads to more efficient management, sales, transportation and financial services for the consumers/clients of the enterprise. Indicators also show that both children and adults, people living in the city and in the countryside, people who are financially independent and people with both middle and low income, people with higher education and professional primary education, they all use the Internet. For communication, making purchases, doing research etc. Society has gone digital and businesses need to adapt by changing their management practices. Marketers are creating ways to promote businesses by leveraging new technology. Marketing plays a key role in the digital revitalization of any enterprise. It is through digital marketing that consumers and businesses learn about certain events (legal, economic, social, religious, etc.), and not only are they being informed, they can also inform others. Mobile devices, the Internet, local area networks, digital television and other media can also be used to collect information and conduct marketing research.

APA, Harvard, Vancouver, ISO, and other styles

49

Obitovich, Kurolov Maksud. "Digital marketing in Uzbekistan." Asian Journal of Research in Business Economics and Management 12, no. 5 (2022): 49–53. http://dx.doi.org/10.5958/2249-7307.2022.00053.6.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Fernandes, Semila, and A. Vidyasagar. "Digital Marketing and Wordpress." Indian Journal of Science and Technology 8, S4 (February 1, 2015): 61. http://dx.doi.org/10.17485/ijst/2015/v8is4/60375.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Journal articles on the topic 'Marketing digital'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles