Relevant bibliographies by topics / Marketing. Distribution of products

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing. Distribution of products'

Author: Grafiati
Published: 4 June 2021
Last updated: 28 July 2025

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Journal articles on the topic "Marketing. Distribution of products"

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Raimbekov, Zh S., B. U. Syzdykbayeva, and L. K. Doltes. "Agri-food marketing system: marketing approach." Problems of AgriMarket, no. 2 (June 30, 2023): 136–46. http://dx.doi.org/10.46666/2023-2.2708-9991.13.

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The purpose of the article is to develop recommendations on improving the mechanism of marketing system and formation of channels for promoting agricultural products. Methods – analytical, generalization, comparative analysis, economic and statistical, expert survey. Results – the problems and prospects of creating a national commodity distribution network (CDN) are considered. The factors influencing the development of CDN are analyzed. The authors state the need to create an organized and regulated wholesale trade in food products based on the effective use and modernization of the existing
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Kumar, Abhishek. "Marketing Research, Sales & Distribution Of Haldiram Products." Poonam Shodh Rachna 3, no. 4 (2024): 156–60. http://dx.doi.org/10.56642/brdu.v03i04.028.

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Pererva, Petro, Tetiana Kobielieva, Andriy Kosenko, Oleksandra Kosenko, and Nadezhda Tkacheva. "LOGISTICS SERVICES MARKETING STRATEGY IN ENTREPRENEURIAL ACTIVITY: PRICING AND DISTRIBUTION POLICY." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (February 19, 2021): 91–97. http://dx.doi.org/10.20998/2519-4461.2021.1.91.

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The article proves that marketing logistics is the planning, operational management and control of physical flows of materials and finished products,starting from the places of origin of flows of raw materials, components, etc. and ending with the delivery of final products to consumers, in order tomost effectively meet their demands. Marketing logistics is based on combining the ideas of marketing and logistics, which addresses issues ofmarketing pricing and marketing policy distribution. Also here the tasks of assortment loading of production on the basis of the portfolio of ordersformed by
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Sahadev, Sunil, and S. Jayachandran. "Managing the distribution channels for high‐technology products." European Journal of Marketing 38, no. 1/2 (2004): 121–49. http://dx.doi.org/10.1108/03090560410511159.

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Uzzin Nadhori, Isbat, Ahmad Syauqi Ahsan, Ferry Astika Saputra, and Tony Hendra Prasetya. "Distribution System for Urban Agricultural Products Using Genetic Algorithms based on Android." International Journal of Engineering & Technology 7, no. 4.40 (2018): 70–74. http://dx.doi.org/10.14419/ijet.v7i4.40.24078.

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Urban agriculture is an agricultural activity (farming and cultivation) inside the city. Urban agriculture generally produces fruits and vegetables that have a short shelf life. Urban agricultural activities include production, distribution and marketing of agricultural products. Efficient distribution's routes are highly needed for better delivery of agricultural products to customers. Failure in route selection could increase shipping and operating costs, and also could reduce the product's quality. Itt is necessary to obtain the right route to distribute products that could reduce operation
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Manczak, Iryna. "Cultural Institutions as Distribution Links of City Marketing Products." Marketing i Zarządzanie 45 (2016): 73–81. http://dx.doi.org/10.18276/miz.2016.45-06.

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Mihic, Svetlana, Danijela Dasic, and Dejan Supic. "Marketing approach to e-distribution of modern banking products." Ekonomika 61, no. 2 (2015): 69–82. http://dx.doi.org/10.5937/ekonomika1502069m.

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Dr., N. Sree Rajani, and V. Bhargavi Reddy Dr. "MARKETING & DISTRIBUTION OF HUL: ITS RURAL ORIENTATION." International Journal of Research - Granthaalayah 5, no. 7 (2017): 280–97. https://doi.org/10.5281/zenodo.837137.

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Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited (HLL), is the largest consumer products company in India. The name HUL came into vogue in late June 2007. The Head office of the company is located in Mumbai. There are in all 41,000 employees of different categories working in the company. The company is headed by a non-executive Chairman (presently Mr. Hareesh Manwani. HUL is number one Fast Moving Consumer Goods (FMCG) Company in India.
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Kaddas, Fatmawati, and Firlawanti Lestari Baguna. "Distribution and Marketing Margin Analysis of Cinnamon in Tidore City." Agrikan Jurnal Agribisnis Perikanan 16, no. 1 (2023): 328–33. http://dx.doi.org/10.52046/agrikan.v16i1.1674.

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Tidore Islands City Most of its residents earn income from cinnamon farming. Cinnamon trees are peeled and the process of drying cinnamon is carried out to dry. Cinnamon is sold in stick form and involves marketing institutions. Cinnamon bark is used as a spice ingredient such as food mixes, cake making, drinks, medicines and aroma therapy. The purpose of this study is to identify marketing channels in the study area, to analyze the amount of marketing costs and margins of each marketing channel. The research was conducted in Tidore Island, Tidore Islands City, North Maluku Province in 2022. F
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Suhaidi, Muhammad. "Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Menggunakan Produk Jasa Keuangan Syariah Perspektif Islamic Marketing Ethics." Jurnal Ilmiah Ekonomi Islam 8, no. 1 (2022): 666. http://dx.doi.org/10.29040/jiei.v8i1.4617.

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Islamic marketing ethics (Islamic marketing ethics) is a marketing activity that is based on the spirit of worshiping Allah SWT and optimally trying to improve the welfare of the community, not for the interests of groups let alone personal interests and carrying out marketing functions in an Islamic way. An effective marketing program integrates all elements of the marketing mix into a marketing program designed to achieve the company's marketing objectives by delivering value to customers. The formulation of the problem in this study is whether Islamic marketing ethics in the analysis of the
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Dissertations / Theses on the topic "Marketing. Distribution of products"

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Wu, Ying. "The cause, development and outcome of word-of-mouth marketing : with particular reference to WOM volume, valence and the modeling of viral marketing." Thesis, University of Sussex, 2017. http://sro.sussex.ac.uk/id/eprint/69442/.

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Viral marketing is a form of online word-of-mouth (WOM) communication in which individuals are encouraged to pass on promotional messages through social websites. With the growing popularity of online social websites, viral marketing has increasingly garnered attention of marketers and marketing researchers alike. The two most important WOM attributes highlighted in the extant literature are volume and valence. This thesis looked into the cause, development and outcome of WOM marketing and provided computational models for forecasting the development of WOM volume and valence of viral marketin
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Tsang, Chi-kai Alex. "A study of distribution channels for computer communications products in Hong Kong /." [Hong Kong : University of Hong Kong], 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13497832.

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Kim, Yeonjung. "Design of distribution channel direct sale vs. mixed sale /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2005. http://hdl.handle.net/10355/4275.

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Thesis (M.S.)--University of Missouri-Columbia, 2005.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (July 14, 2006) Vita. Includes bibliographical references.
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Haddad, S. S. G. "A comprehensive study on marketing/supply chain management cross-functional integration impact on performance." Thesis, Liverpool John Moores University, 2016. http://researchonline.ljmu.ac.uk/4707/.

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A substantial body of literature is written on the benefits of cross-functional integration between marketing and Supply Chain Management (SCM), nevertheless, a major gap was identified regarding concrete actions needed to be taken to effectively implement such integration and measures to realise and evaluate the integration's impact on performance. Previous research has failed to support the claim about the positive impact of marketing/SCM cross-functional integration on performance. This research proposes a framework to conceptualise marketing/SCM cross-functional integration in order to opt
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Sudbury, Lynn. "Self-perceived age : implications for marketing to older UK consumers." Thesis, Liverpool John Moores University, 2005. http://researchonline.ljmu.ac.uk/5795/.

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Wu, Philip. "The logistics support strategy for fast moving consumer products distribution in China." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636671.

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Tsang, Chi-kai Alex, and 曾志佳. "A study of distribution channels for computer communications products in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31265832.

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Doherty, Bob. "Resource advantage theory and fair trade social enterprises." Thesis, Liverpool John Moores University, 2009. http://researchonline.ljmu.ac.uk/5940/.

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Jain, Rakesh. "Operational initiatives in the food industry." Thesis, Liverpool John Moores University, 2006. http://researchonline.ljmu.ac.uk/5801/.

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This research attempts to investigate the use & applicability of lean thinking concepts in the food industry & to develop a strategy for the productive adoption of lean thinking in the food industry. In . order to investigate the application of lean manufacturing concepts in the food industry, a lean manufacturing framework comprising of lean goals, lean principles and lean practices, has been developed through a systematic review of the literature. Considering that the food industry is not one industry but a collection of several types of industry producing a diverse range of products and emp
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McGarrie, Brian. "A framework for the selection and implementation of production planning and control systems for small manufacturing companies." Thesis, Liverpool John Moores University, 1996. http://researchonline.ljmu.ac.uk/5566/.

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This study describes the development and application of a framework to aid small manufacturing companies in the selection, improvement and implementation of production planning and control systems. The framework is developed from the existing literature, which indicates an almost total absence of similar frameworks for small manufacturing companies. The literature was categorised in a Supply Chain Management manner to facilitate close relations between companies when undertaking improvements to the production planning and control system. The framework involves an examination of four phases wit
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Books on the topic "Marketing. Distribution of products"

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Jayashankar, R. Distribution of refinery products in India. Concept Pub. Co., 1986.

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Corey, E. Raymond. Going to market: Distribution systems for industrial products. Harvard Business School Press, 1989.

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B, Galin Robert, ed. Paper marketing and distribution trends. Miller Freeman Books, 1994.

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Jahraus, Michael T. An examination of Japanese distribution systems for imported wood products. Canadian Forest Service, Pacific Forestry Centre, 1997.

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Chirwa, Ephraim W. Channels of distribution for consumer products in Malawi: Problems and prospects. University of Malawi, Centre for Social Research, 1995.

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Bennington, Richard R. Furniture marketing: From product development to distribution. Fairchild Publications, 1985.

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Lee, Jasper S. Agrimarketing technology: Selling and distribution in the agricultural industry. Interstate Publishers, 1994.

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1942-, Holmes P. L., and British Library, eds. Information UK 2000: Publishing, new products, distribution and marketing : bookselling and library supply. British Library, 1990.

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United States. Foreign Agricultural Service. FAS quarterly reference guide to world horticultural trade: World production, supply and distribution of key products. U.S. Dept. of Agriculture, Foreign Agricultural Service, 2003.

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Foley & Lardner. and CCH Incorporated, eds. Product distribution law guide. CCH Inc., 1999.

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Book chapters on the topic "Marketing. Distribution of products"

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Aylott, D. John. "Physical Distribution." In The Marketing of Industrial Products. Routledge, 2024. http://dx.doi.org/10.4324/9781003532903-11.

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Maier, Thomas A., and Frank Ohara. "Distribution of hospitality products." In The Routledge Handbook of Hospitality Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315445526-10.

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Hyvärinen, Kirsi, Dusanka Pavicevic, and Dennis Hürten. "Product Development, Marketing, and Distribution." In Trends and Issues in Global Tourism 2012. Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-27404-6_9.

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Schwarz, Eric C., Kyle J. Brannigan, Kevin P. Cattani, and Jason D. Hunter. "Positioning and Distribution of Products and Services." In Advanced Theory and Practice in Sport Marketing, 4th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003230717-11.

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van Dijk, Niek, Nick van der Velde, Janet Macharia, Kwame Ntim Pipim, and Hiwot Shimeles. "Innovating at Marketing and Distributing Nutritious Foods at the Base of the Pyramid (BoP): Insights from 2SCALE, the Largest Incubator for Inclusive Agribusiness in Africa." In The Innovation Revolution in Agriculture. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50991-0_6.

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Abstract Toward Sustainable Clusters in Agribusiness through Learning in Entrepreneurship (2SCALE) is the largest incubator for inclusive agribusiness in Africa. Part of this program supports agribusinesses in developing nutritious products that specifically target base of the pyramid (BoP) consumers in local markets. This product development process is complemented with marketing and distribution strategies to ensure these products reach BoP consumers. In an effort to build sustainable and scalable business cases, all strategies are first tested and implemented in short-term pilots. The lesso
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Sotiriadis, Marios. "Changes in the distribution of hospitality products and e-commerce." In The Routledge Handbook of Hospitality Marketing. Routledge, 2017. http://dx.doi.org/10.4324/9781315445526-39.

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Weingand, Darlene E. "Distribution of the Library's Product: The Need for Innovation." In Marketing and the Library. Routledge, 2021. http://dx.doi.org/10.4324/9781315860145-4.

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Pitsa, K., and S. Sofianopoulou. "Design of a Multi-Retailer Single Product Distribution System." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_127.

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Ha, Louisa, Mrinal Ghosh, Rajeev Batra, and Jie Hai Zhang. "Product Distribution Choices in China: A Transaction Cost Perspective." In Marketing Issues in Transitional Economies. Springer US, 1999. http://dx.doi.org/10.1007/978-1-4615-5009-9_11.

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Karamouzi, Eugenia, Eleni Tsironi, and Panopoulos Panagiotis. "Legislation of the EU on organic cultivation." In Manuali – Scienze Tecnologiche. Firenze University Press, 2020. http://dx.doi.org/10.36253/978-88-5518-044-3.39.

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This topic will provide an overview of the Legislation on organic cultivation. The EU sets out a number of rules and regulations governing the production, distribution and marketing of organic products in the EU. This is to satisfy consumer demand for trustworthy organic products whilst providing a fair marketplace for producers, distributors and marketers. Organic farming is a fast growing area in European agriculture, which is a direct result of increased consumer interest in organic products. In response to the challenges posed by this rapid expansion and in order to provide an effective le
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Conference papers on the topic "Marketing. Distribution of products"

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Palević, Milan. "ELEMENTI USLUGE KAO POSEBNOG OBLIKA PROIZVODA." In XV Majsko savetovanje: Sloboda pružanja usluga i pravna sigurnost. University of Kragujevac, Faculty of Law, 2019. http://dx.doi.org/10.46793/xvmajsko.059p.

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It is usually believed, and not only by laymen, that a product is a tangible offer. However, the product is much more than that. It covers everything that can be offered on market that can meet customers’ desires and needs.The products offered on market include material goods, ideas, experiences, companies, real estate, information and services. Unlike ordinary types of products which are manufactured in factories, stored in warehouses and delivered to markets through distribution channels, services, as products, are produced and used at the same time and their management depends on their spec
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Ferguson, Scott, Andrew Olewnik, Priyesh Malegaonkar, Phil Cormier, and Saket Kansara. "Mass Customization: A Review of the Paradigm Across Marketing, Engineering and Distribution Domains." In ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2010. http://dx.doi.org/10.1115/detc2010-28753.

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Introduced nearly 25 years ago, the paradigm of mass customization (MC) has largely not lived up to its promise. Despite great strides in information technology, engineering design practice, and manufacturing production, the necessary process innovations that can produce products and systems with sufficient customization and economic efficiency have yet to be found in wide application. In this paper, the state-of-the-art in MC is explored in order to answer the question of “why not?” and to highlight areas for specific research in the MC paradigm. To establish perspective for this work, we con
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Munteanu, Tatiana, and Alina Stratila. "Development of the distribution chain for moldovan fruits." In The 5th Economic International Conference “Competitiveness and sustainable development“. Technical University of Moldova, 2023. http://dx.doi.org/10.52326/csd2023.31.

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The distribution chain is the path through which the product or service passes from the producer to the final consumer. This chain includes a number of stages and intermediaries that facilitate the movement, storage and sale of products or services. An effective distribution chain involves planning, accurate logistics and coordination between all participating intermediaries, to guarantee that the product or service reaches the consumer in good condition, at the right time and in the desired location. A well-organized distribution chain can help reduce costs, improve efficiency and increase co
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An, Xin, and O. Bulatova. "THE OF DIGITAL TECHNOLOGIES USAGE IN THE TEA PRODUCTS DISTRIBUTION IN CHINA." In DEVELOPMENT OF MODERN SCIENCE AND TECHNOLOGY OF TRANSPORT PROCESSES. FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov, 2024. http://dx.doi.org/10.58168/dmsttp2024_100-104.

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Transportation of tea products in China is an important aspect of the Chinese economy. The complex logistics chain, the requirements for the tea products transportation and other features of tea delivery require an innovative approach to maintain competitiveness in the global market. Modern digital technologies in the field of production and delivery make it possible to ensure the competitiveness of Chinese enterprises. The digital services considered in this article, used for the production, warehousing and marketing of tea products, can improve the quality and speed of the logistics chain. T
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Khadijah, Afni, Achmad Syarifudin, and Hartadi Wijaya. "Determination of Distribution Products Using Matrix Saving Method in the Serang Marketing Office Area." In 1st International Multidisciplinary Conference on Education, Technology, and Engineering (IMCETE 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200303.079.

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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own
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Ferguson, Scott, Andrew Olewnik, and Phil Cormier. "Exploring Marketing to Engineering Information Mapping in Mass Customization: A Presentation of Ideas, Challenges and Resulting Questions." In ASME 2011 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/detc2011-48742.

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The paradigm of mass customization strives to minimize the tradeoffs between an ‘ideal’ product and products that are currently available. However, the lack of information relation mechanisms that connect the domains of marketing, engineering, and distribution have caused significant challenges when designing products for mass customization. For example, the bridge connecting the marketing and engineering domains is complicated by the lack of proven tools and methodologies that allow customer needs and preferences to be understood at a level discrete enough to support true mass customization.
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Chetroiu, Rodica, and Ancuța Marin. "Milk and meat market between 2015-2020 – a SWOT analysis." In Economic growth in the conditions of globalization. International Scientific-Practical Conference, XVIth edition. National Institute for Economic Research, 2022. https://doi.org/10.36004/nier.cecg.ii.2022.16.8.

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Market information is an important tool to respond to changes in the economic environment and to identify potential domestic and export market opportunities, helping producers, traders and processors to know market requirements and consumer preferences. The SWOT analysis used in the paper as a research method is based on the results of a series of technical-economic analysis, statistics and market information, which led to highlighting the strengths, weaknesses, opportunities and risks of the cow's milk market and of beef, sheep, pork and poultry market from Romania. Thus, the Romanian agri-fo
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Dobrovolschi, Marina. "Entrepreneurial Behavior in the Health Tourism Market." In International Scientific Conference ”Development Through Research and Innovation - 2023”, 4nd Edition. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/dri2023.18.

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The health tourism market includes economic sectors with different objects of activity that aim to obtain profit by increasing the number of visitors, turning them into customers, using modern marketing tools, and being one step ahead of the competition. Thus, we encounter sedentary, adaptable, or in-trend behaviors of entrepreneurs who contribute directly or indirectly through their actions to the development of medical, wellness, and SPA tourism. This study is a descriptive analysis of entrepreneurial behaviors, to present the bond between digitalization, researcher activity, sustainability,
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Virijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

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Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all elements of the marketing mix, regardless of whether organ­izations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer be­haviour, and their user experience in the digital environment. The res
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Reports on the topic "Marketing. Distribution of products"

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Salavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.

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Over the last few decades, the organic agriculture sector has experienced sustained growth. Globally, as well as in the European Union and Portugal, organic production accounts for just under 10% of total Utilised Agricultural Area (UAA) (FiBL, 2019; Eurostat, 2019; DGADR, 2019; INE, 2019; GPP, 2019). This growth has been seen in terms of production, number of producers, amount of retail sales, imports and exports. This article attempts to build on the multi-level perspective (MLP) of the socio-technical (ST) transitions theory by employing a whole systems analysis (Geels, 2018) of organic agr
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Finkelstain, Israel, Steven Buccola, and Ziv Bar-Shira. Pooling and Pricing Schemes for Marketing Agricultural Products. United States Department of Agriculture, 1993. http://dx.doi.org/10.32747/1993.7568099.bard.

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In recent years there has been a growing concern over the performance of Israel and U.S. agricultural marketing organizations. In Israel, poor performance of some marketing institutions has led to radical reforms. Examples are the two leading export industries - citrus and flowers. In the U.S., growth of local market power is eliminating competitive row product prices which served as the basis for farmer cooperative payment plans. This research studies, theoretically, several aspects of the above problem and develops empirical methods to assess their relative importance. The theoretical part d
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Wiley, Jenny L., Camille K. Gourdet, and Brian F. Thomas. Cannabidiol: Science, Marketing, and Legal Perspectives. RTI Press, 2020. http://dx.doi.org/10.3768/rtipress.2020.op.0065.2004.

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Recent loosening of legal restrictions on cannabis and its chemical constituents, including phytocannabinoids such as Δ9-tetrahydrocannabinol (THC) and cannabidiol (CBD), has led to rapid proliferation and wide availability of products containing CBD. Although using pure CBD does not result in THC-like intoxication, it is not risk-free. In this review, we examine CBD from scientific, marketing, and regulatory perspectives. Specifically, we evaluate the evidence used to support statements concerning CBD’s real and putative medical effects and discuss misleading information that has been used in
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Mikkelsen, Lene. Good Practices in Marketing for Micro and Small Enterprise Products: Cases from Latin-America. Inter-American Development Bank, 1999. http://dx.doi.org/10.18235/0008889.

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It has been established that access to profitable markets is a key factor which determines the long-term success for all businesses. For small and microenterprises, however, various constraints limit this access, such as inadequate technology, geographic isolation, lack of raw materials and inefficient production. By providing ways to overcome these constraints, marketing service providers play an essential role in developing the businesses of small and micro producers. Based on three case studies of marketing service providers -from Colombia, Nicaragua and El Salvador- dealing with handicraft
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Donovan, Geoffrey H., David L. Nicholls, and Joseph Roos. Marketing recommendations for wood products from Alaska birch, red alder, and Alaska yellow-cedar. U.S. Department of Agriculture, Forest Service, Pacific Northwest Research Station, 2003. http://dx.doi.org/10.2737/pnw-gtr-589.

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PANUSHKINA, A., and E. SHEVCHENKO. RESEARCH OF CONSUMER BEHAVIOR OF PRODUCTS (WORKS, SERVICES) ON THE MARKET. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-23-32.

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This article discusses in detail the aspects and essence of consumer behavior, as well as the factors influencing it. The types of consumers and their features are presented. The marketing model of consumer behavior is described in detail, and, therefore, it is concluded that marketers have the ability to use personality parameters to predict consumer behavior.
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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Krenchev, Dimitar, Ahinora Baltakova, Rossitza Kenderova, Sonya Stoyanova, and Tsveta Stanimirova. Weathering Products on Granites in the Pirin Mountain – Typology and Areal Distribution. "Prof. Marin Drinov" Publishing House of Bulgarian Academy of Sciences, 2019. http://dx.doi.org/10.7546/crabs.2019.06.10.

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Nava Marron, Sofia Gabrielle. Exploring Gender Stereotypes in Alcohol Marketing Across Decades. Florida International University, 2025. https://doi.org/10.25148/fiuurj.3.1.11.

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This study examines the evolution of gender stereotypes and emerging gender roles in alcohol marketing over the past century, with a distinctive methodological approach, analyzing advertisements spanning 100 years. By incorporating LGBTQ+ representations alongside traditional gender portrayals, this research provides a comprehensive historical perspective on how advertising strategies have shaped and responded to societal changes. The study employs a detailed content analysis of alcohol advertisements from the 1920s to the present, focusing on emotional appeal, projected values, geographic tar
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Evans, James W., Richard A. Johnson, and David W. Green. Forest Products Laboratory contributions to the use of Weibull distribution in wood engineering. U.S. Department of Agriculture, Forest Service, Forest Products Laboratory, 2019. http://dx.doi.org/10.2737/fpl-gtr-271.

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