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Dissertations / Theses on the topic 'Marketing. Distribution of products'

Author: Grafiati

Published: 4 June 2021

Last updated: 28 July 2025

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1

Wu, Ying. "The cause, development and outcome of word-of-mouth marketing : with particular reference to WOM volume, valence and the modeling of viral marketing." Thesis, University of Sussex, 2017. http://sro.sussex.ac.uk/id/eprint/69442/.

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Viral marketing is a form of online word-of-mouth (WOM) communication in which individuals are encouraged to pass on promotional messages through social websites. With the growing popularity of online social websites, viral marketing has increasingly garnered attention of marketers and marketing researchers alike. The two most important WOM attributes highlighted in the extant literature are volume and valence. This thesis looked into the cause, development and outcome of WOM marketing and provided computational models for forecasting the development of WOM volume and valence of viral marketin

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2

Tsang, Chi-kai Alex. "A study of distribution channels for computer communications products in Hong Kong /." [Hong Kong : University of Hong Kong], 1993. http://sunzi.lib.hku.hk/hkuto/record.jsp?B13497832.

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3

Kim, Yeonjung. "Design of distribution channel direct sale vs. mixed sale /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2005. http://hdl.handle.net/10355/4275.

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Thesis (M.S.)--University of Missouri-Columbia, 2005.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (July 14, 2006) Vita. Includes bibliographical references.

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4

Haddad, S. S. G. "A comprehensive study on marketing/supply chain management cross-functional integration impact on performance." Thesis, Liverpool John Moores University, 2016. http://researchonline.ljmu.ac.uk/4707/.

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A substantial body of literature is written on the benefits of cross-functional integration between marketing and Supply Chain Management (SCM), nevertheless, a major gap was identified regarding concrete actions needed to be taken to effectively implement such integration and measures to realise and evaluate the integration's impact on performance. Previous research has failed to support the claim about the positive impact of marketing/SCM cross-functional integration on performance. This research proposes a framework to conceptualise marketing/SCM cross-functional integration in order to opt

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Sudbury, Lynn. "Self-perceived age : implications for marketing to older UK consumers." Thesis, Liverpool John Moores University, 2005. http://researchonline.ljmu.ac.uk/5795/.

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6

Wu, Philip. "The logistics support strategy for fast moving consumer products distribution in China." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636671.

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7

Tsang, Chi-kai Alex, and 曾志佳. "A study of distribution channels for computer communications products in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B31265832.

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8

Doherty, Bob. "Resource advantage theory and fair trade social enterprises." Thesis, Liverpool John Moores University, 2009. http://researchonline.ljmu.ac.uk/5940/.

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9

Jain, Rakesh. "Operational initiatives in the food industry." Thesis, Liverpool John Moores University, 2006. http://researchonline.ljmu.ac.uk/5801/.

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This research attempts to investigate the use & applicability of lean thinking concepts in the food industry & to develop a strategy for the productive adoption of lean thinking in the food industry. In . order to investigate the application of lean manufacturing concepts in the food industry, a lean manufacturing framework comprising of lean goals, lean principles and lean practices, has been developed through a systematic review of the literature. Considering that the food industry is not one industry but a collection of several types of industry producing a diverse range of products and emp

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McGarrie, Brian. "A framework for the selection and implementation of production planning and control systems for small manufacturing companies." Thesis, Liverpool John Moores University, 1996. http://researchonline.ljmu.ac.uk/5566/.

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This study describes the development and application of a framework to aid small manufacturing companies in the selection, improvement and implementation of production planning and control systems. The framework is developed from the existing literature, which indicates an almost total absence of similar frameworks for small manufacturing companies. The literature was categorised in a Supply Chain Management manner to facilitate close relations between companies when undertaking improvements to the production planning and control system. The framework involves an examination of four phases wit

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11

Ashcroft, Linda Susan. "The development of electronic resources in libraries : effective marketing and communication." Thesis, Liverpool John Moores University, 2012. http://researchonline.ljmu.ac.uk/6166/.

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This submission addresses the change to the electronic environment in libraries. It presents eight selected research papers which cumulatively contribute to knowledge regarding the management issues arising from this change. The specific elements of the research programme focused primarily on changes in academic libraries and secondly in public libraries. The implications of changes in different countries were investigated. The research programme evolved over time, as its applicability and relevance extended to other players in the developing library electronic resources field. The need for ef

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12

Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Marketing distribution policy of an enterprise and its elements." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33550.

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Marketing distribution policy concerns all the pre-distribution and after-distribution measures aimed at delivering a product from the producer to the customer. The aim of this distribution policy is to satisfy customers’ needs and to achieve marketing objectives of an enterprise. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33550

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13

Meehan, Joanne. "Power in buyer-seller relationships : a conceptual framework." Thesis, Liverpool John Moores University, 2007. http://researchonline.ljmu.ac.uk/5883/.

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This thesis provides a conceptual framework of power in buyer-seller relationships. Power as the potential to influence (or resist) the actions of others is an integral part of social reality yet its conceptual development is limited in the inter-organisational literature, which is dominated by descriptive empirical studies. Gaps in the extant literature relate to; what constitutes power in buyer-seller relationships, its underpinning ontological position, what buyers and sellers seek to influence and what motivates them to use their power. To enable the complex nature of power to be empirical

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14

Wlömert, Nils [Verfasser], and Michel [Akademischer Betreuer] Clement. "Information Technology and Online Content Distribution : Empirical Investigations and Implications for the Marketing of Entertainment Products / Nils Wlömert ; Betreuer: Michel Clement." Hamburg : Staats- und Universitätsbibliothek Hamburg, 2017. http://d-nb.info/1141296241/34.

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15

Almansoori, Mohammed Eisa Alshedi. "Perceptions of public sector staff of an organisation performance measurement system : a case study of the Abu Dhabi police service." Thesis, Liverpool John Moores University, 2011. http://researchonline.ljmu.ac.uk/6088/.

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16

Volle, Pierre. "Impact du marketing promotionnel des distributeurs sur le choix du point de vente et rôle modérateur de variables individuelles." Paris 9, 1996. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=1996PA090035.

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Une approche économétrique est combinée avec une approche psychologique afin de mesurer puis d'expliquer au niveau individuel l'impact du marketing promotionnel des distributeurs (prospectus, radio, affichage) sur le choix des grandes surfaces. La méthodologie consiste à mettre en œuvre un modèle de choix multinomial logit comprenant des variables explicatives déclarées (implication envers le magasinage, attitude envers l'achat de produits en promotion, recherche d'information, réactivité promotionnelle), des variables comportementales (fidélité au point de vente) et des variables socio-démogr

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17

Gaboriau, Caroline. "Image de marque et négociation en grande distribution." Paris 1, 1997. http://www.theses.fr/1997PA01A006.

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Dans la société actuelle de consommation ou les produits sont de plus en plus - banalisés, on constate que la différence se fait de plus en plus par l'image qu'a la marque dans l'esprit des consommateurs à côté des autres critères plus classiques que sont le produit, le positionnement tarifaire,. . . . L'image de marque est la résultante de composantes gérées tant à l'interne qu'à l'externe, et est le fruit d'une culture d'entreprise et d'un projet commun aux hommes qui la composent. Celle-ci est retransmise à l'extérieur par différents éléments et notamment par les produits fabriqués et comme

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18

Williams, Louise Ruth. "Sports sponsorship : an examination of consumer and practitioner perspectives." Thesis, Liverpool John Moores University, 2009. http://researchonline.ljmu.ac.uk/5932/.

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19

El, Aouni Hassan. "La théâtralisation des points de vente : évaluation du décalage entre les intentions stratégiques des détaillants et les perceptions des clients." Dijon, 2006. http://www.theses.fr/2006DIJOE008.

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20

Johnston, Sarah. ""Won't somebody think of the children?" : the discursive construction of 'childhood' : marketing, expert knowledge and children's talk." Thesis, University of Sussex, 2016. http://sro.sussex.ac.uk/id/eprint/60766/.

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In the context of current fears about ‘toxic childhood', and a marketing industry's celebration of children as empowered by consumerism, this thesis asks where does this leave children themselves? Theoretically the thesis adopts a Foucauldian approach, with its understanding of the relations between power, knowledge and subjectivity and methodologically deploys a discourse analysis. The latter is used to scrutinise ‘the child' and consumption as understood by ‘experts' on the one hand and ‘marketing' on the other. For the ‘experts' the corpus for research is made up of a disparate set of popul

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21

Debos, Franck. "L'impact des facteurs situationnels sur la fréquence et les moments d'achat des produits courants : le cas de la grande distribution." Nice, 1993. http://www.theses.fr/1993NICE0018.

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Nous nous proposons d'etudier l'impact des facteurs de situation sur la frequence d'achat en prenant le cas des produits courants dans la grande distribution. Apres avoir elabore une typologie des facteurs de situation mettant enrelief leur importance strategique, nous etablissons des hypotheses concernant l'ensemble des facteurs de situation et d'autres liees aux facteurs les plus aisement manipulables par le distributeur et les plus importants aux yeux des consommateurs. Une fois ces hypotheses verifiees, nous presontons un modele d'action strategique sur la frequence d'achat mettant en rela

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22

Belmadani, Lahouari. "Les pratiques de gestion marketing des PME algériennes : le cas des firmes de distribution des produits laitiers." Thèse, Université du Québec à Trois-Rivières, 1994. http://depot-e.uqtr.ca/5320/1/000606441.pdf.

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23

Lessassy, Koumou Léopold. "L'internationalisation des firmes de distribution : modes d'implantation et stratégies marketing à l'étranger, cas des distributeurs français." Dijon, 1993. http://www.theses.fr/1993DIJOE014.

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L'internationalisation des firmes de distribution n'a pris de l'ampleur que récemment. Les modèles qui ont été développés pour appréhender l'internationalisation de l'entreprise industrielle permettent-ils d'expliquer les modes d'implantation (filiale, joint venture et franchise) et les stratégies marketing adoptées par la firme de distribution à l'étranger? C'est à cette problématique que notre étude tente d'apporter des réponses par l'identification de variables explicatives. Les stratégies d'internationalisation du distributeur sont la focalisation et la diversification d'une part, la coopé

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24

Abbes, Molka. "La relation de confiance entre consommateurs et distributeurs : proposition d'un cadre conceptuel et application a la distribution spécialiséé des produits d'hygiène/beauté." Paris 2, 2003. http://www.theses.fr/2003PA020088.

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25

Craddolph, Hayden V. "Developing a community of independent fim/video producers to foster creation, marketing, and distribution of digital media." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only. Hayden Film Festival website, 2006. http://www.haydenfilms.com/.

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Thesis (M.S.)--Kutztown University of Pennsylvania, 2006.<br>Source: Masters Abstracts International, Volume: 45-06, page: 2805. Typescript. Abstract precedes thesis as 2 leaves (iii-iv). Includes bibliographical references (leaves 58-59).

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Craddolph, Hayden V. "Developing a community of independent film/video producers to foster creation, marketing, and distribution of digital media." online access from Digital Dissertation Consortium, 2006. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?EP21256.

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27

Lapassouse-Madrid, Catherine. "Contribution à l'étude des facteurs d'évolution des canaux de distribution : l'exemple des fournitures industrielles." Bordeaux 1, 1989. http://www.theses.fr/1989BOR1D012.

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Le rôle des intermédiaires dans la distribution de produits industriels connait actuellement un développement important, au détriment du circuit direct. Ce dernier constitue une solution dont la flexibilité est devenue insuffisante pour permettre à la clientèle industrielle d'optimiser ses couts d'approvisionnement. Cette situation remet en cause le contrôle exercé jusque là par les fabricants sur la distribution. A partir d'une interprétation du fonctionnement d'un canal en termes de chaine de valeur, et d'une enquête auprès d'un secteur professionnel de distributeurs ; les conclusions de cet

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28

Hlavínová, Kristýna. "Specifika prodeje pojistných produktů." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11561.

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Thesis adresses specificity of sale insurance products. The theoretical part analyses specificity of insurance services and their reflection of marketing insurance company and methods of sale insurance products. The practical part analyses two products according to adjusted arguments, namely - investment life insurance, saving account (as a next possibility of financial source for clients). Both chosen products are model applied to one client. The aim of this analysis is to compare product specificity of sale insurance products. Characteristics of products and their segment specifics are liste

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29

Kennedy, Ryan. "LIFTING THE CURSE: DISTRIBUTION AND POWER IN PETRO-STATES." Columbus, Ohio : Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1211481058.

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30

Konglim, Parichart. "The language of tourism advertising in five countries worst affected by the Asian Tsunami : before and after, focussing on Thailand." Thesis, Liverpool John Moores University, 2011. http://researchonline.ljmu.ac.uk/6090/.

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This research investigated the use of language in the texts of the promotional brochures created for the tourist industry. The selected printed materials for the study were used in advertising the five countries most severely affected by the Asian Tsunami in 2004 (Thailand, Indonesia, Sri Lanka, India, and the Maldives). The focus of the analysis was on the two sets of brochures of the five selected countries published by the UK’s leading travel agencies – Thomas Cook, Thomson and Kuoni before and after the disaster. The contrastive discourse analysis was applied in order to investigate the si

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31

Hamadová, Michaela. "Marketingový mix společnosti DATO-FOREST s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241632.

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The master´s thesis is focused on evaluation of the actual state of the marketing mix of the company DATO-FOREST s.r.o. with using the selected analysis. Based on the results of these analysis specific solutions are proposed aimed at improving the actual marketing mix.

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32

Assassi, Isabelle. "Politique d'assortiment du détaillant et configuration du canal de distribution : comparaison de deux produits culturels." Dijon, 2005. http://www.theses.fr/2005DIJOE003.

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Cette recherche s'intéresse à l'organisation des relations entre producteurs et distributeurs dans le secteur culturel. La décision qui y est étudiée est relative à la politique d'assortiment du distributeur. A partir d'une revue de littérature sur les théories du canal de distribution et d'une enquête exploratoire, un modèle d'analyse des relations "producteur – détaillant" au sein du canal de distribution du produit culturel est présenté. Il cherche à analyser l'influence de la politique d'assortiment du détaillant sur l'adoption de différents modes de gouvernement des relations au sein de c

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33

Beylier, René Pierre. "Les Marques de Distributeur de terroir comme outil de légitimation de la grande distribution." Thesis, Montpellier, 2016. http://www.theses.fr/2016MONTD027/document.

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Pour s’imposer sur ce marché de consommation alimentaire fortement concurrentiel, les enseignes de la grande distribution se sont attelées au terroir et à ses produits. Aujourd’hui, les MDD de terroir, porteuses de différenciation, sont les seules à progresser confirmant l’intérêt croissant des consommateurs pour ce type de produit. Le terroir devient un enjeu à la fois en termes de pratique de consommation et de marché alimentaire. L’objectif de recherche est de montrer comment les MDD de terroir contribuent à construire la légitimité de l’enseigne de distribution lui permettant, d’une part,

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34

Drahozal, Marek. "Návrh na zlepšení marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442879.

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The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. The thesis is divided into three parts. In the first part of thesis there are stated theoretical knowledge of marketing and marketing mix from professional literature, The second part desribes the selected company and describes its current marketing situation. In the last part there are suggested changes, that leads to improve the marketing mix and communication of the company.

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35

White, Irma. "An initial concept study for a product management decision support system (PMDSS) supporting executives in a manufacturing, marketing and distribution company." Master's thesis, This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-03302010-020213/.

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36

Ferran, Florence de. "Les déterminants à l'achat de produits issus du commerce équitable : une approche par les chaînages cognitifs." Aix-Marseille 3, 2006. https://hal-univ-rochelle.archives-ouvertes.fr/tel-01646055.

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Cette recherche explore les motivations d’achat de produits équitables au moyen de deux études utilisant une méthodologie basée sur les chaînages cognitifs. Une première étude, de nature exploratoire, a été menée au regard de la structuration et du développement du marché de produits équitables en deux réseaux de distribution parallèles et porteurs d’idéaux distincts. Des différences au niveau des motivations et, plus particulièrement, au niveau des chaînages cognitifs sous-jacents à l’achat de café équitable ont été déterminées selon que l’acheteur fréquente des magasins spécialisés ou des GM

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37

Hostinová, Zuzana. "Návrh marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-374567.

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The thesis should serve as a basis for strengthening the marketing mix Molpir, which became the European representative of MSI corporations and acts as an innovator, integrator and distributor of multimedia systems for buses, trains, ships and other mobile vehicles. The company proposes to improve the product, focusing on the user. I hope that my ideas and insights will help the company in its subsequent success in the market and increase the marketability of multimedia devices in the European market.

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Roztočilová, Zuzana. "Návrh na zlepšení marketingového mixu internetového obchodu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442937.

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The submitted master thesis is focused on proposals that lead to improvements of the marketing mix of a company About You GmbH. The first part of the thesis contains a theoretical description of important terms from marketing and selected analyses. The analytical part of the thesis follows, it contains the introduction of the company, analysis of the internal and external environment and then evaluates the questionnaire survey applied to customers from the Czech Republic. In the final part of the thesis, based on the analysis and questionnaire survey, there are shown proposals lead for possibl

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39

Pinto, de Moura Ana. "Promotion des produits de marques et comportement d'achat du consommateur en grande surface : cas de la grande distribution dans la région de Porto - Portugal." Vandoeuvre-les-Nancy, INPL, 1997. http://docnum.univ-lorraine.fr/public/INPL_T_1997_PINTO_DE_MOURA_A.pdf.

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Cette étude s'inscrit dans un courant de recherche dont l'objectif est d'expliquer le comportement d'achat du consommateur à l'égard des promotions. Afin de pouvoir apprendre l'ensemble de facteurs qui expliquent ce comportement, un modèle de base du comportement du consommateur, fondé sur le modèle de la boite noire, est adopté. Dans une première étape, il s'agit de fixer le cadre retenu pour la promotion des ventes (le stimulus à analyser), au sein du processus de communication. Ensuite, les différents cadres conceptuels, qui expliquent l'influence des promotions sur le comportement du conso

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40

Lapoule, Paul. "Le succès des marques terroir des distributeurs : un modèle par les compétences." Paris, CNAM, 2007. http://www.theses.fr/2007CNAM0562.

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Cette recherche qualitative s'intéresse à comprendre les liens entre le succès des marques terroir des distributeurs et les compétences développées par leurs gestionnaires. Le terroir est un marché croissant en volume et en valeur sans acteur fabriquant majeur. Notre méthodologie s'articule autour de trois principales parties : une investigation empirique, l'étude et l'analyse d'un cas anglais et de deux études de cas français ; une revue des littératures en management stratégique et en marketing ; la triangulation des propositions aux concepts par plusieurs groupes de praticiens qui génèrent

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Musilová, Veronika. "Elektronický obchod a jeho marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222011.

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I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.

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42

Falta, Marek. "Marketingový mix společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400192.

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The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.

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Sikorová, Petra. "Marketingový mix rodinného penzionu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442933.

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Master’s thesis is focused on the marketing mix of the family guesthouse. Theoretical part is describing basics and important concepts of marketing mix and its tools. Description of all analysis, which are used in the master’s thesis is also included. The analytical part of the thesis is focused on the presentation of current situation of the guesthouse and its marketing mix. The final part contains proposed changes.

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Směřičková, Michaela. "Marketingový mix nové pobočky společnosti Fabricland." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377408.

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The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.

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Bilík, Tomáš. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377413.

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The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.

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Motyčková, Tereza. "Marketingový mix společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224935.

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This diploma thesis deals with the improvement of communication mix of the Nitara Company Ltd. The theoretical part explains basic concepts, describes marketing and focuses on competitive analysis, marketing mix and tools of communication mix. In the analytical part we are acquainted with Nitara Ltd. and its activities. This part of the work includes the analysis of the marketing environment of the company and its marketing mix. In the last part I propose a new communication mix which should result in the improvement of financial situation and also increase sales in new business areas.

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Mockutė-Čiukienė, Aušra. "Ekologiškų maisto produktų rinkodaros sprendimų pagrindimas vartotojų elgsenos veiksniais." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060525_112047-65439.

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SUMMARY Research object – consumers of ecological food products. Research subject – consumer behavior of ecological food products Research aim – to present marketing decisions stimulating purchase of ecological products. Tasks: 1.To analyze outward and inward factors impact on consumer behavior. 2.To identify marketing tools influence on consumer behavior. 3.To prepare the research methodic of ecological products consumer behavior. 4.To conduct a sample survey and to identify factors impact of purchase of ecological food products. 5.To recommend marketing decisions stimulating purchase of ecol

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Remėzienė, Ingrida. "STRATEGINIAI RINKODAROS SPRENDIMAI AKCINĖJE BENDROVĖJE „ŽEMAITIJOS PIENAS“." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060530_131926-28171.

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SUMMARY Ingrida REMĖZIENĖ Strategic marketing decissions in JSC „Žemaitijos pienas“ Postgraduate final study, 72 pages, 37 pictures, 5 tables, 42 sources of literature, 6 appendixes, Lithuanian language. KEY WORDS : marketing, marketing strategy, marketing mix: product, price, distribution, promotion. Object of research – JSC „Žemaitijos pienas“ . Object of research – strategic marketing decissions. Objectives - analize and evaluate the data of economical activities in JSC „Žemaitijos pienas“ and project strategic ways for market decissions. Goals: 1. To analyze theoretical construction method

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Sklenář, Tereza. "Podnikatelský záměr - uvedení nového produktu na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228239.

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This marketing thesis focuses on the elaboration of a business plan for market penetration of a new product. This novel product will be a newly designed mobility aid addressed for people with limitated ability of movement of their legs. It would lift their legs from the vertical to the horizontal position and back without any effort being exerted by the user. Such a device is currently not available on the Czech market. This project contains both a theoretical background which is instrumental for better orientation in this area and also an analysis of the inner and the outer backgrounds behind

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Vidlák, Vojtěch. "Návrh marketingových aktivit pro rozšíření regionálního produktu v konkrétním regionu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318333.

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The diploma thesis deals with proposals of appropriate marketing activities for the company Dalešické cukrářství that are aiming to expand the product in a particular region. The results of these proposals should increase the brand awareness and the growth of sales. The proposals are build on results of analyzes based on theoretical knowledge.

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