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Journal articles on the topic 'Marketing. Distribution of products'

Author: Grafiati

Published: 4 June 2021

Last updated: 28 July 2025

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1

Raimbekov, Zh S., B. U. Syzdykbayeva, and L. K. Doltes. "Agri-food marketing system: marketing approach." Problems of AgriMarket, no. 2 (June 30, 2023): 136–46. http://dx.doi.org/10.46666/2023-2.2708-9991.13.

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The purpose of the article is to develop recommendations on improving the mechanism of marketing system and formation of channels for promoting agricultural products. Methods – analytical, generalization, comparative analysis, economic and statistical, expert survey. Results – the problems and prospects of creating a national commodity distribution network (CDN) are considered. The factors influencing the development of CDN are analyzed. The authors state the need to create an organized and regulated wholesale trade in food products based on the effective use and modernization of the existing

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Kumar, Abhishek. "Marketing Research, Sales & Distribution Of Haldiram Products." Poonam Shodh Rachna 3, no. 4 (2024): 156–60. http://dx.doi.org/10.56642/brdu.v03i04.028.

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Pererva, Petro, Tetiana Kobielieva, Andriy Kosenko, Oleksandra Kosenko, and Nadezhda Tkacheva. "LOGISTICS SERVICES MARKETING STRATEGY IN ENTREPRENEURIAL ACTIVITY: PRICING AND DISTRIBUTION POLICY." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (February 19, 2021): 91–97. http://dx.doi.org/10.20998/2519-4461.2021.1.91.

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The article proves that marketing logistics is the planning, operational management and control of physical flows of materials and finished products,starting from the places of origin of flows of raw materials, components, etc. and ending with the delivery of final products to consumers, in order tomost effectively meet their demands. Marketing logistics is based on combining the ideas of marketing and logistics, which addresses issues ofmarketing pricing and marketing policy distribution. Also here the tasks of assortment loading of production on the basis of the portfolio of ordersformed by

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Sahadev, Sunil, and S. Jayachandran. "Managing the distribution channels for high‐technology products." European Journal of Marketing 38, no. 1/2 (2004): 121–49. http://dx.doi.org/10.1108/03090560410511159.

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Uzzin Nadhori, Isbat, Ahmad Syauqi Ahsan, Ferry Astika Saputra, and Tony Hendra Prasetya. "Distribution System for Urban Agricultural Products Using Genetic Algorithms based on Android." International Journal of Engineering & Technology 7, no. 4.40 (2018): 70–74. http://dx.doi.org/10.14419/ijet.v7i4.40.24078.

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Urban agriculture is an agricultural activity (farming and cultivation) inside the city. Urban agriculture generally produces fruits and vegetables that have a short shelf life. Urban agricultural activities include production, distribution and marketing of agricultural products. Efficient distribution's routes are highly needed for better delivery of agricultural products to customers. Failure in route selection could increase shipping and operating costs, and also could reduce the product's quality. Itt is necessary to obtain the right route to distribute products that could reduce operation

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Manczak, Iryna. "Cultural Institutions as Distribution Links of City Marketing Products." Marketing i Zarządzanie 45 (2016): 73–81. http://dx.doi.org/10.18276/miz.2016.45-06.

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Mihic, Svetlana, Danijela Dasic, and Dejan Supic. "Marketing approach to e-distribution of modern banking products." Ekonomika 61, no. 2 (2015): 69–82. http://dx.doi.org/10.5937/ekonomika1502069m.

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Dr., N. Sree Rajani, and V. Bhargavi Reddy Dr. "MARKETING & DISTRIBUTION OF HUL: ITS RURAL ORIENTATION." International Journal of Research - Granthaalayah 5, no. 7 (2017): 280–97. https://doi.org/10.5281/zenodo.837137.

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Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited (HLL), is the largest consumer products company in India. The name HUL came into vogue in late June 2007. The Head office of the company is located in Mumbai. There are in all 41,000 employees of different categories working in the company. The company is headed by a non-executive Chairman (presently Mr. Hareesh Manwani. HUL is number one Fast Moving Consumer Goods (FMCG) Company in India.

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Kaddas, Fatmawati, and Firlawanti Lestari Baguna. "Distribution and Marketing Margin Analysis of Cinnamon in Tidore City." Agrikan Jurnal Agribisnis Perikanan 16, no. 1 (2023): 328–33. http://dx.doi.org/10.52046/agrikan.v16i1.1674.

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Tidore Islands City Most of its residents earn income from cinnamon farming. Cinnamon trees are peeled and the process of drying cinnamon is carried out to dry. Cinnamon is sold in stick form and involves marketing institutions. Cinnamon bark is used as a spice ingredient such as food mixes, cake making, drinks, medicines and aroma therapy. The purpose of this study is to identify marketing channels in the study area, to analyze the amount of marketing costs and margins of each marketing channel. The research was conducted in Tidore Island, Tidore Islands City, North Maluku Province in 2022. F

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Suhaidi, Muhammad. "Pengaruh Bauran Pemasaran Terhadap Keputusan Nasabah Menggunakan Produk Jasa Keuangan Syariah Perspektif Islamic Marketing Ethics." Jurnal Ilmiah Ekonomi Islam 8, no. 1 (2022): 666. http://dx.doi.org/10.29040/jiei.v8i1.4617.

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Islamic marketing ethics (Islamic marketing ethics) is a marketing activity that is based on the spirit of worshiping Allah SWT and optimally trying to improve the welfare of the community, not for the interests of groups let alone personal interests and carrying out marketing functions in an Islamic way. An effective marketing program integrates all elements of the marketing mix into a marketing program designed to achieve the company's marketing objectives by delivering value to customers. The formulation of the problem in this study is whether Islamic marketing ethics in the analysis of the

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HANZHURENKO, Irina, and Viktoriya FEDOROVA. "LOGISTIC ACTIVITIES IN THE MARKETING OF AGRARIAN ENTERPRISES PRODUCTS." Ukrainian Journal of Applied Economics 4, no. 3 (2019): 282–88. http://dx.doi.org/10.36887/2415-8453-2019-3-31.

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Introduction. The article emphasizes the importance of the role of the sales channels and the logistics system of the agricultural enterprise. This necessitates their improvement in order to en-sure marketing activities. Forms of product promotion are determined in accordance with economic content, economic and economic conditions of distribution, production and economic relations, place on the market. Choosing distribution channels is a difficult decision for the manufacturer, because of the need to take into account many aspects of the functioning of logistics systems. The purpose of scienti

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Trojanowski, Tomasz. "Culture of Marketing Actions of a Company in the Area of Sustainable Marketing Mix." Journal of Intercultural Management 6, no. 4-2 (2014): 67–74. http://dx.doi.org/10.2478/joim-2014-0057.

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Abstract The article focuses on the essence and importance of a sustainable marketing mix in business enterprises. In the first chapter the concept of this work the concept of sustainable product is brought closer. The characteristics of a sustainable product are presented. The further part of the article describes the prices of the products in terms of sustainability. Inter alia, the impact of the use of sustainable corporate policy on the price level of products is indicated. The third chapter addresses the issues of sustainable products distribution including the description of sustainable

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Khokhlov, Viacheslav. "Marketing of Merchandise Distribution in HoReCa Markets." Regionalnaya ekonomika. Yug Rossii, no. 4 (December 2019): 181–91. http://dx.doi.org/10.15688/re.volsu.2019.4.17.

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The article analyzes the theoretical and practical aspects of marketing activities in the field of logistics of the hotel and restaurant business, which is the most essential element in merchandise distribution in HoReCa markets. The author finds out that material flows of goods in HoReCa markets are divided into two relatively independent subgroups, which differ both in time and content characteristics, and in marketing tools which are used: commodity and material and technical support of enterprises of hotel and restaurant profile (sale points) and distribution of goods and services by sale

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Iskandar, Dadang Ishak, Esti Eviatun, and Susti Rumianti. "Analysis of Distribution and Marketing Efficiency of Pineapples from a Sharia Economic Perspective." Jurnal Ilmiah Manajemen Kesatuan 12, no. 3 (2024): 555–60. http://dx.doi.org/10.37641/jimkes.v12i3.2535.

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The agricultural sector plays an important role in long-term economic development and rural economic recovery in Indonesia. The development of agricultural-based businesses and sustainable agricultural systems is needed to improve the quality of human resources and agricultural products. Horticultural commodities, such as fruit, have high economic potential and can be a source of income for farmers. However, there are several obstacles in the agricultural sector, such as competition with other horticultural products, low quality and quantity of local supplies, and a lack of transparent market

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Laksamana Khaidir K.N and Muhammad Irwan Padli Nasution. "USE OF DIGITAL MARKETING INFORMATION TECHNOLOGY IN MARKETING AGRICULTURAL PRODUCTS." JURNAL EKONOMI BISNIS DAN MANAJEMEN 2, no. 1 (2024): 47–57. http://dx.doi.org/10.59024/jise.v2i1.542.

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This research explores the utilization of information technology, particularly digital marketing, in the marketing of agricultural products. Focusing on Wonotulus Village in Purworejo Regency, Indonesia, the study addresses challenges faced by millennial farmers due to lengthy distribution chains and dependence on middlemen, proposing online marketing strategies as a solution. Through in-depth references and case studies in various villages, the research emphasizes the impact of digital marketing on farmers' bargaining positions, market access, and income growth. The implementation of training

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Sobihah, Hani, Agus Holid, Anis Zohriah, and Faizal Djabidi. "Product Strategy and Distribution of Educational Services." Advances In Social Humanities Research 3, no. 1 (2025): 17–22. https://doi.org/10.46799/adv.v3i1.335.

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Marketing educational services is a crucial aspect in creating value for education providers and prospective students. The right product and distribution strategy can influence the competitiveness of educational institutions in an increasingly competitive market. This article examines the four main components in the educational services marketing mix, namely the elements of the marketing mix, the educational services product mix, the creation of educational service products, and the distribution of educational services. With this approach, universities can design marketing strategies that are

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Lucky, Lucky Anyike. "Marketing of Financial Service: Evidence from Nigeria Financial Market." International Journal of Marketing Research Innovation 2, no. 1 (2018): 31–46. http://dx.doi.org/10.46281/ijmri.v2i1.104.

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Nigeria financial market is emerging, the growth in institutions and products require a marketing strategy that will meet the needs of growing population. This study examined marketing of financial services. It discussed financial service products, segmentation of financial products, brands in financial market, financial service marketing environment, marketing of financial service through the internet, distribution channels of financial products, strength, weakness, opportunities and threat of Nigeria financial market, the needs for marketing of financial services, features of financial produ

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Lestari, Dwi, Ketut Sukiyono, and Redy Badrudin. "STRATEGI PENGEMBANGAN PEMASARAN INDUSTRI RUMAH TANGGA RAFLESIA DI DESA SUMBER AGUNG KECAMATAN ARMA JAYA KABUPATEN BENGKULU UTARA." Jurnal AGRISEP 3, no. 2 (2015): 147–58. http://dx.doi.org/10.31186/jagrisep.14.2.147-158.

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The purpose of this research are (1) to determine the priority of the product should be developed and used as priority by Raflesia’s home industry and (2) to determine the priority of marketing strategy appropriate and effective in the development of marketing home industry Raflesia for main products. The alternative have been used in selected the main products home industry Raflesia are Nila Crispy, Instan Jahe and Terong Crispy. Meanwhile the alternative have been used in selected development marketing strategy for the main products home industry Raflesia are 4P (product, price, distribution

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Gabryaldo, Igods, Pipi Diansari, Ariella Ramadhani Putri, Andi Imelda, Andi Syastiawan, and Zulfikar Syamsi. "The Correlation between Marketing Factors and the Marketing Effectiveness of Student Products." Tarjih : Agribusiness Development Journal 5, no. 01 (2025): 76–83. https://doi.org/10.47030/tadj.v5i01.933.

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Marketing is one of the main pillars in the business world that determines the success of a product or service in the market. This study aims to analyze the relationship between marketing frequency, understanding of marketing concepts, implementation of marketing strategies, and digital marketing knowledge with the marketing effectiveness of student products. The research was conducted at the D4 Agribusiness Food Study Program, Hasanuddin University. The sample was selected using a purposive sampling technique, targeting students who had participated in marketing-based practical courses. The s

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BILOSHAPKA, Yurii. "ORGANIZATIONAL DEVELOPMENT OF MARKETING AND SALES MANAGEMENT SYSTEMS OF AGRICULTURAL ENTERPRISES." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 446–50. http://dx.doi.org/10.31891/2307-5740-2023-320-4-67.

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The article is devoted to substantiating the organizational principles of management of marketing and sales activities of domestic agricultural enterprises. A logical-structural scheme for forming and functioning systems for distributing agrarian enterprise products on the market is proposed. The classification of the patterns of construction and operation of agricultural production distribution systems is substantiated. Critical aspects of the organization of the sale of agricultural products are considered, particularly those with a short shelf life and those with a long shelf life. It is su

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Haes, Putri Ekaresty, and I. Gusti Ngurah Agung Adhi Krisna Murti. "Strengthening Product Branding and Marketing Optimization Through Social Media on Bamboo Straw Crafts in Abuan Bangli Village." Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI 6, no. 1 (2023): 141–56. http://dx.doi.org/10.15294/jphi.v6i1.66359.

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The distribution of goods and services requires marketing to reach potential customers. The development of internet technology has expanded the marketing of goods and services from traditional to online markets. The bamboo straw craftsmen in Abuan Bangli Village realized that marketing their products online needed to be done to increase the market share of their handicraft products which are currently distributed offline. The National Education University Real Work Lecture Team (KKN) conducted "Strengthening Product Branding and Optimization to Market Bamboo Straw Craft Products in Abuan Bangl

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Czinkota, Michael R. "DISTRIBUTION OF CONSUMER PRODUCTS IN JAPAN." International Marketing Review 2, no. 3 (1985): 39–51. http://dx.doi.org/10.1108/eb008282.

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Шмиголь, Надія, Jan Polcyn, and Андрій Антонюк. "SUPPLY CHAIN MARKETING MANAGEMENT." Управління змінами та інновації, no. 5 (February 20, 2023): 54–58. http://dx.doi.org/10.32782/cmi/20232-5-9.

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The article explores the work of scientists in organizing marketing activities in a company, specifically in managing the distribution policy that involves organizing distribution channels, forming a portfolio of contractual obligations within the product portfolio, and developing a supply plan for each contractor. It is noted that the organization of distribution channels in a company must ensure: the creation of a system for delivering products to the point of sale or operation at an exactly specified time and with the highest level of service; minimizing costs for organizing the movement of

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Abratt, R. "Marketing ethics and the marketing mix: Managerial issues." South African Journal of Business Management 20, no. 3 (1989): 95–100. http://dx.doi.org/10.4102/sajbm.v20i3.948.

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Marketing, more so than any other business discipline, has been criticized by people for hurting consumers, society as a whole, and other business firms. Deceptive prices, high advertising and distribution costs, high-pressure selling and unsafe products are common complaints. This article reviews some of the issues involved. It deals with marketing ethics and its problems and then discusses the role of ethics in the marketing mix. The article calls for marketers to adhere to ethical standards of conduct or face the consequences.

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Varchenko, O. M., I. Gerasimenko, A. Dmytryk, and N. Vernyuk. "Features of formation of distribution marketing channels of agricultural production of personal peasant economy (PF)." Ekonomìka ta upravlìnnâ APK, no. 1(162) (April 22, 2021): 198–212. http://dx.doi.org/10.33245/2310-9262-2021-162-1-198-212.

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The article considers the peculiarities of the formation of marketing channels for the distribution of agricultural products PF and identifies strategic directions for their development. The urgency of studying this issue is due to ambiguity in the development of sales activities of PF, on the one hand, their role in shaping the supply of agricultural products, and on the other - complicated sales process and lack of appropriate distribution infrastructure, which does not contribute to their effective development. It is proved that the absence of a single conceptual apparatus for the definitio

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Rashchenko, A. "Environmental marketing as an optimal system of marketing and certification as a part of commodity policy." Agroecological journal, no. 1 (April 6, 2021): 189–95. http://dx.doi.org/10.33730/2077-4893.1.2021.227259.

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The article reveals some aspects of environmental marketing. The issue of choosing the optimal sales system and certification as part of enterprise policy is studied. It is established that products with excellent environmental characteristics, when organizing the system of its distribution often require specific conditions of storage of goods and compliance with certain rules in its sale. It was found that in order to choose the distribution channels of environmentally friendly products was optimal, it is necessary to follow a certain algorithm. Firstly, it is advisable to have a clearly defi

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Moustafa, MAACHOU. "Impact of the international distribution strategy on the promotion of exports outside hydrocarbons." Journal of AL MAYADINE AL IKTISSADIA 2, no. 1 (2019): 43–58. https://doi.org/10.47173/2134-002-001-003.

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The aim of the study is to demonstrate the importance of an element of the international marketing mix, namely international distribution and its impact on the promotion of exports outside hydrocarbons. The International Distribution Strategy has an important role in transferring products to the end consumer. In international markets. The study revealed that the Algerian exporting institutions do not care much about the distribution, because most of them deal with foreign intermediaries, because of the lack of confidence of the foreign consumer in dealing with them, and on the other hand to in

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Krishnamurthy, Rajeshwari. "Naturo products – sales and distribution management." Emerald Emerging Markets Case Studies 8, no. 4 (2018): 1–15. http://dx.doi.org/10.1108/eemcs-06-2017-0111.

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Learning outcomes The learning outcomes are as follows: understand the factors that go into the assessment of a distributor performance; understand the criteria that may be useful to distributors while choosing distributorship of a fast-moving consumer goods (FMCG) company; understand the various parameters that define a distributor performance; and understand the critical aspects that sales force consider while staying with an organization on the long term. Case overview/synopsis This case is about how a FMCG Company in India – Patanjali Products is handling its sales and distribution managem

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Gao, Fei. "Cause Marketing: Product Pricing, Design, and Distribution." Manufacturing & Service Operations Management 22, no. 4 (2020): 775–91. http://dx.doi.org/10.1287/msom.2019.0772.

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Problem definition: In a cause marketing (CM) campaign, a firm donates part of its sales revenue to a charity for a social cause when customers purchase the cause-linked product. We study a firm’s pricing decisions with CM and the implications for the participating charity. We also consider the design and distribution of cause-linked products. Academic/practical relevance: CM has become popular in recent years. However, there is little analytical work on how a firm’s strategic actions (e.g., product pricing, design, and distribution) impact the effectiveness of a CM campaign. We address this g

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Devlin, James F., and Christine T. Ennew. "Regulating the Distribution of Savings and Investment Products: Retrospect and Prospect." International Journal of Bank Marketing 11, no. 7 (1993): 3–10. http://dx.doi.org/10.1108/02652329310046241.

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Thanisorn, Rojanadilok. "Marketing Strategies of Herbal Cosmetic Products: Thai and Imported Products." Journal of Economics and Behavioral Studies 5, no. 4 (2013): 242–51. http://dx.doi.org/10.22610/jebs.v5i4.400.

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This research investigated the factors that influence the marketing strategies of herbal cosmetic products in Thailand by comparison between Thai and imported product where the imported products are manufactured from Australia and U.S.A. This study is both quantitative and qualitative research. The facial herbal cosmetics products in this study were moisturizer, whitening lotion, cream, power, toner, make up cleansing mask, cleansing oil, soap bar, and anti-aging lotions. Finding from the study found that the marketing strategy of Thai herbal cosmetic products have the 4Ps;Product strategy by

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Kuboń, Maciej, and Elżbieta Olech. "Marketing of organic products in southern Poland." BIO Web of Conferences 10 (2018): 01014. http://dx.doi.org/10.1051/bioconf/20181001014.

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The article presents an outline of the issue concerning formulation of a marketing strategy and the possibility of using the knowledge on consumers' preferences for organic development of farms and their products on the example of southern Poland. The paper analyses the distribution process of organic food in the aspect of developing innovative marketing strategies. The studies were performed in 50 organic farms and on the example of 100 respondents from the region of southern Poland. In the opinion of the surveyed representatives of the organic food producers, a competitive advantage of their

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Adestya Nindi Salsa, Serly Faisa Nur Fatika Sari, Berli Ananta, and Dika Prawita. "Analisis Strategi Pemasaran (Marketing Mix) Pada Makanan Tradisional Tiwul Kukus Untuk Meningkatkan Penjualan." Jurnal Pengabdian Cendekia 1, no. 2 (2025): 226–32. https://doi.org/10.71417/jpc.v1i2.41.

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Micro, Small, and Medium Enterprises (MSMEs) engaged in the processing of Traditional Steamed Tiwul Food still face challenges in marketing their processed products. This study aims to analyze the marketing strategies of Traditional Steamed Tiwul Food products in Gunungkidul. The method used in this study is a quantitative method through observation, interviews, and documentation, which are then presented in the form of data. The analysis used is an analysis of the influence of the Marketing Mix (product, price, promotion, and location) on the marketing performance of Micro, Small, and Medium

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Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

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Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigk

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Chikekezi, Obinna. "Digital Marketing of Insurance in Nigeria: Challenges and Issues." Caleb Journal of Social and Management Sciences 8, no. 2 (2025): 98–111. https://doi.org/10.5281/zenodo.14736150.

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The marketing of insurance products has also gone digital that is some companies are now selling their products using the online distribution channels. The concept of digitalisation of marketing of insurance in Nigeria is still in its infancy. This study aims at examining the effect of digitalisation on the distribution of insurance products in the country. A simple survey method was used in collecting data from the randomly selected respondents in six out of the 57 insurance companies in the market. A total of 240 copies of questionnaires were administered to staff of the marketing department

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Byahatti, Dr Chidanand, and Pavankumar C. Ramgouda. "INNOVATIVE MARKETING STRATEGIES FOR AGRICULTURAL PRODUCTS IN BELAGAVI RURAL." JCMM’s Kaleidoscope Journal of Management Research 1, no. 1 (2024): 52–56. http://dx.doi.org/10.62801/jkjmr-v1i1-9.

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This research explores and evaluates innovative marketing strategies tailored for the unique context of Belagavi Rural's agricultural sector. The study investigates the challenges and opportunities in marketing agricultural products in this specific region, considering factors such as local traditions, consumer preferences, and distribution challenges. By analyzing successful case studies and incorporating insights from key stakeholders, the research aims to identify effective strategies that can enhance the market presence and profitability of agricultural products in Belagavi Rural. The find

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Mardianti, Rizka Indah. "STRATEGI PENERAPAN SALURAN DISTRIBUSI UMKM DI TANGERANG DALAM MENGHADAPI PERSAINGAN." Jurnal Utilitas 7, no. 2 (2021): 39–43. http://dx.doi.org/10.22236/utilitas.v7i2.8426.

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This research was conducted to find out how the selection of distribution channels used in one of SMEs in the Tangerang area in marketing their products so that the product quickly reaches the hands of consumers, and to know how the functions in the distribution channels carried out by MSMEs through the application of Multi-Channel Marketing channels. The number of informants of this study is as many as 3 people consisting of Owner, Marketing, SPG, to 3. The method used is qualitative which is descriptive. The research sample used is purposive sampling. Based on the results of the study, that

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Retnaningsih, Melani Sukma Yuridis, and Febriantina Dewi. "How Does the Implementation of Social Entrepreneurship Business-to-Business Marketing Strategy?" Journal of Consumer Sciences 8, no. 3 (2023): 318–39. http://dx.doi.org/10.29244/jcs.8.3.318-339.

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XYZ as a social entrepreneur in Bogor, produces handicrafts from newspapers to raise public awareness of environmental and social issues. This study aims to identify the marketing mix applied by XYZ, analyze customer perceptions of the marketing mix, and formulate recommendations for XYZ's marketing mix 4.0 to increase demand for newspaper craft products. Convenience sampling was used, and descriptive data analysis was performed. The respondents included three internal company representatives, 13 customers, and 12 prospective customers. According to the research findings, XYZ successfully impl

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Issa, Ibrahim, and Deus Shatta. "FACTORS IMPEDING THE ROLE OF DISTRIBUTION CHANNELS IN SUPPLY CHAIN OF BEVERAGE PRODUCTS IN DAR ES SALAAM, TANZANIA: A CASE OF BAKHRESA FOOD PRODUCTS LIMITED." Business Education Journal 10, no. 2 (2021): 1–14. http://dx.doi.org/10.54156/cbe.bej.10.2.292.

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Despite the critical role played by distribution channels in supply chain, along with strategies made by government, the beverage products in Dar es Salaam-Tanzania are still discounted following the distribution channels inability to undertake supply chain roles. This paper examined the factors impeding distribution channels in Supply Chain of beverage products and recommended strategies for improving the same. Qualitative approach was adopted and data were drawn from a purposive sample of 50 respondents through interviews and focus group discussions. Accordingly, distribution channels in Sup

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Riniwati, Harsuko, Lina Asmara Wati, Eko Waluyo, Mentari Puspa Wardani, and Dwi Sofiati. "Optimization Model of Marketing Distribution Fish Processed Products by Transportation Method." Economic and Social of Fisheries and Marine Journal 008, no. 01 (2020): 68–81. http://dx.doi.org/10.21776/ub.ecsofim.2020.008.01.06.

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The transportation model is a variation of a linear program developed specifically to problems solve related to transportation and the distribution of products from various sources to various destinations. The goal of transportation problems is to allocate goods at the source that all needs are met at the destination of the demand location. The purpose of this study is to analyze the allocation of the delivery of processed catfish products in POKLAHSAR Kediri Regency from the processing location to the market destination with the minimum allocation of marketing costs. The data were obtained fr

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Chu, Yuanyuan. "The Characteristics and Mode Selection of Agricultural Product E-commerce Distribution Marketing." WSEAS TRANSACTIONS ON SYSTEMS AND CONTROL 17 (December 15, 2022): 535–48. http://dx.doi.org/10.37394/23203.2022.17.59.

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In recent years, China’s e-commerce market has become the largest in the world. E-commerce of agricultural products can solve the problems of many traditional marketing modes and bring great convenience. To study the e-commerce mode of agricultural products, the secondary indicator factors of the e-commerce mode of agricultural products are constructed, and the structural equation of 7 hidden factors and 30 observation factors is designed based on the structural equation. On the basis of the above procedures, a questionnaire on the selection of agricultural products e-commerce mode is designed

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Worapongpat, Ntapat, Uswin Chaiwiwat, Natthanon Thavisin, and Qingchao Sun. "Learning Management in Innovative Communities for Marketing and Digital Marketing of Agricultural Products: A Case Study of Date Palm Products, Rai Sukjai Project, Ban Hao, Ratchaburi Province." Journal of Education and Learning Reviews 2, no. 1 (2025): 69–82. https://doi.org/10.60027/jelr.2025.853.

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Background and Aim: The agricultural sector in Thailand, particularly date palm cultivation, faces challenges in marketing and distribution. The Rai Sukjai Project in Ban Hao, Ratchaburi Province, aims to address these challenges by integrating innovative community learning management and digital marketing strategies to improve the visibility and sales of date palm products. This study investigates the effectiveness of these strategies and their impact on the community’s economic sustainability. Materials and Methods: This research utilizes a mixed-methods approach, combining quantitative data

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P., Soundarya, and Vidhyadharan I. "Channel Marketing." Shanlax International Journal of Commerce 7, S1 (2019): 221–26. https://doi.org/10.5281/zenodo.3451700.

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In this invited paper, the imperative growth of the internet, efficiency of technology have impacted every industry. The different level of retailers must provide a competitive advantage to cope up with upcoming generations according to their taste and preferences. This may contain a need and importance for their well growth. The four levels of distribution of products make everyone in a comfort zone to receive their desirables. It contains several characteristics which highlight channel marketing. The only person who understands the tastes and preferences of a customer can make a wonderful ou

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Ngochi, Benson Njuguna, and Dr Allan Kihara. "EFFECT OF DIGITAL MARKETING STRATEGIES ON GROWTH OF SMALL MEDIUM ENTERPRISES IN LIQUEFIED PETROLEUM GAS DISTRIBUTION IN NAIROBI CITY COUNTY, KENYA." Journal of Business and Strategic Management 4, no. 1 (2019): 88. http://dx.doi.org/10.47941/jbsm.342.

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Purpose: The currents research sought to establish the effects of digital marketing strategies on growth of SMEs in LPG distribution in Nairobi County, Kenya.The research specificifically sought to establish the effects of mobile marketing, search engine marketing, media marketing and email marketing on the growth of SMEs in LPG distribution in Nairobi County, Kenya.Methodology: The research was anchored on Technology Acceptance Theory, Transaction Cost Innovative Theory, Expectation Confirmation Theory and Resource Based View Theory.The target population comprisedof 895 SMEs dealing with LPG

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Carmine, Boniello. "Marketing is a Fundamental Tool for Entrepreneurial Success: the Importance of High Marketing and the Fundamental Concepts of the New Marketing." International Journal of Economics, Business and Management Research 07, no. 05 (2023): 193–200. http://dx.doi.org/10.51505/ijebmr.2023.7514.

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The term marketing has historically been used to indicate the company's activity aimed at managing relations with the market and facilitating the marketing of goods and services. Marketing typically concerns decisions relating to the product: characteristics and image, sales price, distribution channels, promotional and advertising actions, sales network. over the years we have gone from a production oriented company, focused on production and product, to a marketing oriented one, focused on the customer. Today more than ever, marketing related to high tech products is becoming important becau

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Prihatini, Juliati, Hasna Azmi Fadhilah, Achmad Bagas Pangestu, and I. Made Aldy Wijaya. "Local Government Policy in the Marketing of Home Industry Products in Bumiharjo Village." Asian Pacific Journal of Management and Education 7, no. 3 (2024): 241–55. http://dx.doi.org/10.32535/apjme.v7i3.3545.

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The home industry is crucial for regional economic growth by producing quality local products, requiring local governments to support its development through effective regulations. This research aims to assess the effectiveness of government policies in marketing home industry products in Bumiharjo Village and to identify internal and external factors that impact product distribution, while evaluating regional support initiatives like the Join Marketing Center (JMC) and promotional efforts. This study employs a qualitative method with an inductive approach, utilizing both primary and secondary

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Sayudin, Sayudin, Widia Ningsih, Isma Elan Maulani, and Tedi Herdianto. "Analysis of Product Marketing Strategies in Small and Medium Industries." American Journal of Economic and Management Business (AJEMB) 2, no. 3 (2023): 94–98. http://dx.doi.org/10.58631/ajemb.v2i3.26.

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Small and medium industries (SMIs) are an important sector in the Indonesian economy. However, SMIs often experience difficulties in marketing their products due to limited resources and limited market access. Therefore, an appropriate marketing strategy is needed to help SMIs increase sales and expand the market. This study aims to analyze the product marketing strategy of SMIs, especially in terms of determining the right market segment, selecting effective distribution channels, and setting appropriate prices. This research uses a qualitative descriptive method, using case studies on three

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Choiruddin, Choiruddin, IGN Oka Widana, Amie Amelia, and Pitri Yandri. "Implementasi Strategi Marketing Mix Syariah pada Produk Obu Jamu di CV. Dua Laba Batam dan Manfaatnya." Jurnal Syntax Admiration 5, no. 10 (2024): 4294–305. http://dx.doi.org/10.46799/jsa.v5i10.1709.

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This study aims to investigate the implementation of the sharia marketing mix strategy on CV. Two Profits in Batam City for OBU Jamu products and their benefits for the surrounding community. Using a qualitative approach and case studies, this study involves an in-depth analysis of the sharia marketing strategy implemented by CV. Two Profits, including in the aspects of product, price, distribution, and promotion. The basic concept of sharia marketing and the characteristics of OBU Jamu products are also the focus of this research. Through interviews, observations, and document analysis, this

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Ranchhod, Ashok, and Cãlin Gurãu. "Internet-Enabled Distribution Strategies." Journal of Information Technology 14, no. 4 (1999): 333–46. http://dx.doi.org/10.1177/026839629901400403.

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This paper investigates the effects of the Internet on the structure of the classical marketing channels. The advantages offered by the Internet have determined many companies to adopt different models of Internet-enabled distribution strategy. The choice and the implementation of these strategies will be influenced, as in the case of any other marketing channel, by the characteristics of the company, of its clients, and of the traded products. On the basis of an empirical study of 500 Internet commercial sites, the present paper identifies the models of Internet-enabled distribution strategy

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Zahrah, Zahrah, Wahyu Ferdiansyah, Fauzan Ramli, Sasmita Fitri, and Fahrurrozi Fahrurrozi. "Implementation of Internal Marketing Mix Increasing Sales According to Islamic Economics (Case Study of Kita Merlung Family Building Store)." International Journal of Economics (IJEC) 3, no. 2 (2024): 1196–202. http://dx.doi.org/10.55299/ijec.v3i2.965.

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Marketing mix (marketing mix) is used to achieve marketing objectives. Using a qualitative research method, a descriptive approach. The findings show that the implementation of the marketing mix increases the sales volume at the Kita Family Building Store, namely in terms of products it still focuses on building equipment such as cement, sand, bricks, etc. Marketing it using media is very simple and according to the Islamic Economics Perspective, the implementation of the marketing mix for Our Family Building Store is in accordance with Islamic marketing. To a large extent, the concept of Isla

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