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Journal articles on the topic 'Marketing distributive policy'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Bilovodska, О. А. "Marketing distributive and sales policy: research of essence, role and importance." Marketing and Management of Innovations, no. 2 (2017): 85–97. http://dx.doi.org/10.21272/mmi.2017.2-08.

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Muhammad, Hatta Abdi, Faizah Bafadhal, and Dony Anggara. "KUASA ETNISITAS DALAM MEREK POLITIK KONSUMEN KABUPATEN TEBO DI ERA REFORMASI." Jurnal Noken: Ilmu-Ilmu Sosial 7, no. 2 (2022): 234–48. http://dx.doi.org/10.33506/jn.v7i2.1758.

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This study will examine political marketing in the electoral contestation in Tebo Regency during the Reformation Era which is then associated with the construction of the ethnicity of the people of Tebo Regency as the main force in winning the power contest. This study aims to determine the construction of political marketing on the electoral political contestation targeting populism of ethnicity in Tebo Regency. By using descriptive qualitative research methods, the results of this study answer that the real power of ethnicity is able to become a consumer political brand through political mar

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3

Lee, Changjoon. "Impact of interpersonal justice and information accuracy in a pharmaceutical supply chain: a survey-based analysis." International Journal of Pharmaceutical and Healthcare Marketing 15, no. 2 (2021): 269–81. http://dx.doi.org/10.1108/ijphm-06-2020-0046.

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Purpose This study aims to investigate the influence of interpersonal justice, a sub-concept of interactional justice, on information accuracy and logistics performance in the pharmaceutical supply chain. Design/methodology/approach For this purpose, 600 pharmacies in Korea were surveyed through questionnaires distributed via mail and direct visits and 293 valid responses were used for statistical analysis. Findings According to the results, the perception of interpersonal justice between buyers and sellers showed a positive effect on information accuracy, which, in turn, had a positive effect

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Ali, Hina, Malka Liaquat, Noreen Safdar, and Saeed ur Rahman. "Economic Growth, Inflation and Monetary Policy in Pakistan: Preliminary Empirical Estimates." Review of Applied Management and Social Sciences 4, no. 2 (2021): 321–33. http://dx.doi.org/10.47067/ramss.v4i2.132.

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In economic policy, construction Inflation is a core variable to be considered that determines the economic activity. To make a suitable monetary policy, it is very essential to check the price level and later on, many other variables are considered to achieve the goal. This study aims to reveal the affiliation of inflation on the growth of economic activities in Pakistan. Time series data set for the period 1989-2020 was used to have the empirical estimates. Augmented Dickey Fuller Unit Root Test is employed to check the unit root of the time series and Auto Regressive Distributive Lag techni

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Spriggs, Mark T., and John R. Nevin. "The Legal Status of Trade and Functional Price Discounts." Journal of Public Policy & Marketing 13, no. 1 (1994): 61–75. http://dx.doi.org/10.1177/074391569401300105.

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An increasing number of firms have integrated beyond traditional retailer-wholesaler boundaries and now sell the same product through two or more structurally different channel systems. As a result, the historically synonymous definitions for trade and functional price discounts are becoming obsolete. If regulatory agencies continue to use these obsolete definitions, enforcement of the Robinson-Patman Act becomes confused and distributive innovation is inhibited. A price discount's definition determines who is (and is not) entitled to the discount, so the definition is a key starting point for

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Lee, Paul Tae-Woo, Sung-Woo Lee, Zhi-Hua Hu, Kyoung-Suk Choi, Na Young Hwan Choi, and Sung-Ho Shin. "Promoting Korean international trade in the East Sea Economic Rim in the context of the Belt and Road Initiative." Journal of Korea Trade 22, no. 3 (2018): 212–27. http://dx.doi.org/10.1108/jkt-03-2018-0015.

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Purpose The purpose of this paper is to analyze maritime logistics connectivity of ports and shipping networks in the East Sea Economic Rim (ESER) to promote international trade in the context of China’s Belt and Road Initiative (BRI), considering centrality, primary flow and clustering interaction. Design/methodology/approach The paper applies a complex network model, using a big data system consisting of an automated identification system, electronic data interchange and distributive and complex data. Three perspectives, including connectivity in trading ports and regions, centralities in th

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7

Suchard, Hazel T. "Understanding marketing and marketing policies in international markets." South African Journal of Business Management 16, no. 1 (1985): 49–53. http://dx.doi.org/10.4102/sajbm.v16i1.1073.

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Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.

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Nematullaevich, Khamdamov Omonullo. "STATE DEBT MANAGEMENT POLICY IMPROVEMENT PROSPECTS." Frontline Marketing, Management and Economics Journal 4, no. 9 (2024): 40–49. http://dx.doi.org/10.37547/marketing-fmmej-04-09-05.

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This article describes the economic importance and necessity of public debt in developing the national economy. The scientific approaches of economists to the effective management of state internal and debt have been researched and conclusions have been drawn. In recent years, the trends of changes in public debt in the Republic of Uzbekistan have been analyzed. Findings on the implementation of the public debt management strategy and its main directions are based. A scientific proposal and practical recommendations on improving the mechanism of efficient management and distribution of state d

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Mandych, Oleksandra, Inna Naumenko, and Iryna Romaniuk. "Formation of commodity distribution policy in integrated structures." Actual problems of innovative economy, no. 4 (June 27, 2019): 83–87. http://dx.doi.org/10.36887/2524-0455-2019-4-14.

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The article highlights the relevance of studying the marketing policy of product distribution for the work of integrat-ed structures in a market economy. It is determined that the role and importance of marketing policy in the distribution of integrated structures is to ensure the functioning of distribution channels aimed at ensuring the availability of goods and services that meet customer demand for range, quality and price, as well as a high level of service; improved marketing links (both internal and external), proposals to create an effective information and management system of market

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10

Pererva, Petro, Tetiana Kobielieva, Andriy Kosenko, Oleksandra Kosenko, and Nadezhda Tkacheva. "LOGISTICS SERVICES MARKETING STRATEGY IN ENTREPRENEURIAL ACTIVITY: PRICING AND DISTRIBUTION POLICY." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (February 19, 2021): 91–97. http://dx.doi.org/10.20998/2519-4461.2021.1.91.

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The article proves that marketing logistics is the planning, operational management and control of physical flows of materials and finished products,starting from the places of origin of flows of raw materials, components, etc. and ending with the delivery of final products to consumers, in order tomost effectively meet their demands. Marketing logistics is based on combining the ideas of marketing and logistics, which addresses issues ofmarketing pricing and marketing policy distribution. Also here the tasks of assortment loading of production on the basis of the portfolio of ordersformed by

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11

Nekhay, V. "MARKETING POLICY OF DISTRIBUTION OF AGRICULTURAL MACHINE-BUILDING ENTERPRISES." Scientific papers OF TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES) 37 (2018): 140–45. http://dx.doi.org/10.31388/2519-884x-2018-37-140-145.

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12

Borysenko, Olena, and Valeriia Pavlova. "EVALUATION OF THE MARKETING POLICY EFFICIENCY OF AN INDUSTRIAL ENTERPRISE DISTRIBUTION." Sworld-Us Conference proceedings, usc15-01 (December 30, 2018): 61–64. http://dx.doi.org/10.30888/2709-2267.2022-15-01-003.

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The work considers various approaches to evaluating the effectiveness of the marketing policy of the distribution of an industrial enterprise. An algorithm for evaluating the effectiveness of the distribution marketing policy is proposed, which not only

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Шмиголь, Надія, Jan Polcyn, and Андрій Антонюк. "SUPPLY CHAIN MARKETING MANAGEMENT." Управління змінами та інновації, no. 5 (February 20, 2023): 54–58. http://dx.doi.org/10.32782/cmi/20232-5-9.

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The article explores the work of scientists in organizing marketing activities in a company, specifically in managing the distribution policy that involves organizing distribution channels, forming a portfolio of contractual obligations within the product portfolio, and developing a supply plan for each contractor. It is noted that the organization of distribution channels in a company must ensure: the creation of a system for delivering products to the point of sale or operation at an exactly specified time and with the highest level of service; minimizing costs for organizing the movement of

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Petrov, Plamen. "Optimisation of post-production channel management." Izvestia Journal of the Union of Scientists - Varna Economic Sciences Series 13, no. 1 (2024): 275–85. https://doi.org/10.56065/ijusv-ess/2024.13.1.275.

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The problem of distributing their production. The structure of distribution channels often develops spontaneously through trial and error, based on the experience and intuition of marketing experts. Mathematical models of goods movement, regional supply chains and marketing are being developed. The goal of the research is to analyse approaches to optimising the post-production network of a specific enterprise as a basis for increasing sales through long-term partnerships. In accordance with the objectives of the study, the following tasks are set for implementation: 1) building an integrated s

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Houli, Ferhat, and Djamel Latrache. "Factors Affecting the International Distribution inAlgerianExport-Oriented Company." Milev Journal of Research and Studies 7, no. 1 (2021): 288–306. http://dx.doi.org/10.58205/mjrs.v7i1.683.

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The objective of this study is to identify the way in which the marketing environment influences the distribution policy of exporting companies. To do this, the researcher proposed a research model which includes an independent variable and another dependent. The results of this research indicate, after statistical analysis using the Spss v22 program, that there is a statistically significant effect of the international marketing environment on the international distribution policy of the sample studied. Among the recommendations that emerge from this study, the need to pay attention to intern

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Rafig Asgarov, Sirus. "China's Energy Policy in Africa." SCIENTIFIC WORK 61, no. 12 (2020): 179–83. http://dx.doi.org/10.36719/2663-4619/61/179-183.

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China's interest in Sub-Saharan Africa, which can be summarized within the framework of 2 main objectives as the acquisition of fossil resources such as oil and natural gas, which are needed as a result of rapidly increasing production, as well as the marketing and supply of products obtained as a result of production, was first carried out with Angola, which has a very rich position in terms of oil. started as a result of contacts. Within the framework of the agreements made between the Chinese government and the Angolan government, which was selected as the pilot country in the opening towar

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Rashchenko, A. "Environmental marketing as an optimal system of marketing and certification as a part of commodity policy." Agroecological journal, no. 1 (April 6, 2021): 189–95. http://dx.doi.org/10.33730/2077-4893.1.2021.227259.

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The article reveals some aspects of environmental marketing. The issue of choosing the optimal sales system and certification as part of enterprise policy is studied. It is established that products with excellent environmental characteristics, when organizing the system of its distribution often require specific conditions of storage of goods and compliance with certain rules in its sale. It was found that in order to choose the distribution channels of environmentally friendly products was optimal, it is necessary to follow a certain algorithm. Firstly, it is advisable to have a clearly defi

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Bradford, Kevin D., Gregory T. Gundlach, and William L. Wilkie. "Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion." Journal of Public Policy & Marketing 24, no. 2 (2005): 284–98. http://dx.doi.org/10.1509/jppm.2005.24.2.284.

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Rarely has the field of marketing thought been closely associated with the topic of citizens' use of firearms in the United States, but it is now at the center of interest in this controversial and multifaceted area. Public policy has not yet resolved the challenges from conflicts among personal freedoms, fundamental rights, deaths, pain, and huge dollar expenditures to address the problems from guns used in crimes; it is still evolving in this area. A more recent addition to the public policy debate is a set of major judicial cases that raise issues about the U.S. distribution system for fire

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19

Popova, Olga. "GREENMARKETING: DISTRIBUTION, SALES, SERVICE." Economical 1, no. 1(22) (2020): 90–96. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-90-96.

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Goal. Substantiation of the theoretical basis for the use of green marketing technologies in the processes of distribution, sales and service in accordance with the evolution of models of sustainable development of economic relations at micro and macro levels in terms of manifestations and consequences of globalization, pandemics, economic crises and political instability. Method. Analysis of the impact of the main trends in the development of green marketing technologies on business processes at the micro and macro levels is based on methods of analysis and synthesis, a systematic approach, g

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20

Lytneva, N. A., E. A. Kyshtymova, and Yu M. Petrova. "Marketing Policy in Sales Management of a Manufacturing Enterprise." Education and Science without Limits Fundamental and Applied Researches, no. 20 (2024): 6–12. https://doi.org/10.36683/fp-20/6-12.

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The article examines the main development directions of marketing policy in sales management of a manufacturing enterprise. Modern methods of sales management that take into account the buyers’ needs are disclosed. Effectiveness of sales management under con-ditions of competitive environment improving marketing system taking into account the influ-ence of external and internal factors is emphasized. In the current crisis situation in the country's economy it is becoming difficult to stay on the commodity market under conditions of fierce competition. Current situation leads to the necessity t

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21

Харута В. С. та Головко Б. С. "ПЛАНУВАННЯ Й ОРГАНІЗАЦІЯ ДІЯЛЬНОСТІ МАРКЕТИНГОВИХ КАНАЛІВ ПІДПРИЄМСТВА". World Science 2, № 10(50) (2019): 21–27. http://dx.doi.org/10.31435/rsglobal_ws/31102019/6726.

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   The article substantiates the need for domestic enterprises to plan and organize the activities of marketing distribution channels. The most important problems related to the aspects of distribution channels functioning, which hinder the development of marketing policy in Ukraine, are highlighted. The ways to solve these problems are suggested.  

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Tsybulskaia, Lyudmila, Tat'yana Egorkina, Anna Elistratova, and Mikhail Semenov. "PLANNING AND MANAGEMENT OF THE COMPANY’S MARKETUNG ACTIVITIES." Russian Journal of Management 13, no. 3 (2025): 42–54. https://doi.org/10.29039/2500-1469-2025-13-3-42-54.

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The article examines the essence of the management of the marketing activities of the enterprise, identifies its main directions, formulates the author's definition of the terms "marketing activities" and "management of the marketing activities of the enterprise". Based on the results of the study of the views of economists, the main innovations in the marketing activities of the enterprise were identified, and the author's plan-scheme of innovative activities in the distribution and sales policy of the enterprise's marketing was proposed, which includes technological, author's innovations, sa

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23

Grzegorczyk, Wojciech. "LINKS BETWEEN THE CREATING SHARED VALUE CONCEPT AND A COMPANY’S MARKETING STRATEGY." Acta Scientiarum Polonorum. Oeconomia 19, no. 4 (2021): 51–58. http://dx.doi.org/10.22630/aspe.2020.19.4.40.

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The aim of the article is to try to define the relationship between the corporate social responsibility (CSR) and the creating shared value (CSV) concepts and marketing strategy. To achieve this goal, a method of critical analysis of national and foreign literature relating to these issues was used. On this basis, conclusions were formulated defining the scope and content of these relations. They relate primarily to a company’s mission, marketing research and marketing strategy. The relationship between the CSV concept and marketing strategy can be particularly seen in the evaluation and selec

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Prihatini, Juliati, Hasna Azmi Fadhilah, Achmad Bagas Pangestu, and I. Made Aldy Wijaya. "Local Government Policy in the Marketing of Home Industry Products in Bumiharjo Village." Asian Pacific Journal of Management and Education 7, no. 3 (2024): 241–55. http://dx.doi.org/10.32535/apjme.v7i3.3545.

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The home industry is crucial for regional economic growth by producing quality local products, requiring local governments to support its development through effective regulations. This research aims to assess the effectiveness of government policies in marketing home industry products in Bumiharjo Village and to identify internal and external factors that impact product distribution, while evaluating regional support initiatives like the Join Marketing Center (JMC) and promotional efforts. This study employs a qualitative method with an inductive approach, utilizing both primary and secondary

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Yulida, Roza, Jum’atri Yusri, Novia Dewi, and Yulia Andriani. "The Management Strategy of Marketing Mix of Pineapple Chips in Kampar District, Riau Province, Indonesia: A Structural Model Approach." International Journal of Agriculture System 5, no. 1 (2017): 24. http://dx.doi.org/10.20956/ijas.v5i1.1167.

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The Management of marketing mix in agro-industry business of pineapple chips need to increase the volume of sales and customer loyalty. This research aims to (1) analyze the variable/ attribute lever in the management of the marketing mix of pineapple chips, and (2) formulating marketing strategy of pineapple chips. This research used survey method. The Selection of respondents in this research is intentional (purposive sampling). The determination of respondents based on the expertise and their role in policy-making related to the agroindustry of pineapple chips. Data analysis used prospectiv

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Burton, Suzan, Lindie Clark, Stefanie Heuler, Jette Bollerup, and Kristina Jackson. "Retail tobacco distribution in Australia: Evidence for policy development." Australasian Marketing Journal (AMJ) 19, no. 3 (2011): 168–73. http://dx.doi.org/10.1016/j.ausmj.2011.05.002.

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27

Trojanowski, Tomasz. "Culture of Marketing Actions of a Company in the Area of Sustainable Marketing Mix." Journal of Intercultural Management 6, no. 4-2 (2014): 67–74. http://dx.doi.org/10.2478/joim-2014-0057.

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Abstract The article focuses on the essence and importance of a sustainable marketing mix in business enterprises. In the first chapter the concept of this work the concept of sustainable product is brought closer. The characteristics of a sustainable product are presented. The further part of the article describes the prices of the products in terms of sustainability. Inter alia, the impact of the use of sustainable corporate policy on the price level of products is indicated. The third chapter addresses the issues of sustainable products distribution including the description of sustainable

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Shpak, N. O., and I. V. Hrabovych. "Tendencies in the Development of Enterprise Marketing Instrumentarium in the Context of Digitalization." Business Inform 9, no. 524 (2021): 259–65. http://dx.doi.org/10.32983/2222-4459-2021-9-259-265.

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Modern trends in the development of enterprises are formed under the influence of such factors as activation of globalization processes, growth of consumer requirements, unpredictability of the external environment, transformation of the world market conditions under the influence of the COVID-19 pandemic, strengthening of digitalization and intellectualization processes, development of artificial intelligence, etc. In the context of the formation of Industry 4.0, in order to maintain or strengthen competitive advantages, any enterprise must function taking into account the modern achievements

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29

LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

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The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy

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30

Baran, Rostyslav. "FORMATION OF MARKETING COMMUNICATIVE POLICY OF TOURIST ENTERPRISES IN THE CONDITIONS OF DIGITAL COMMUNICATIONS DEVELOPMENT." Economic Analysis, no. 31(2) (2021): 80–89. http://dx.doi.org/10.35774/econa2021.02.080.

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Introduction. The development of modern information technologies of communication significantly influence the formation of approaches to the implementation of marketing communication policy of tourism enterprises. The intensification of quarantine measures in connection with the COVID-19 pandemic has accelerated the process of digitization of marketing communications, and thus accumulated the process of transformation of traditional marketing communications channels. Purpose. Conceptual understanding of the components of marketing communication policy of tourism enterprises in the system of di

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Park, Jin. "Distribution Systems and Efficiency of Life Insurers in Korea." Journal of Finance Issues 18, no. 2 (2019): 19–32. http://dx.doi.org/10.58886/jfi.v18i2.2224.

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This study investigates technical efficiencies of all life insurance companies in Korea using data environment analysis (DEA) for the sample of 2006 – 2017. During the sample period studied, new life policy sales by cyber marketing and traditional face-to-face sales have significantly increased and sales by other distribution methods have parred or decreased. The estimates of average technical efficiency measures of Korean life insurers are about 18 percentage higher than those of foreign life insurers. Among competing regression models, a random effects model is found to be an appropriate mod

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Sejdiu, Sherif. "MARKETING ROLE IN TOURIST OFFER DEVELOPMENT." Knowledge International Journal 28, no. 5 (2018): 1685–88. http://dx.doi.org/10.35120/kij28051685s.

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The tourism industry is sensitive to global and regional political, economic and social events and phenomena, and has also demonstrated a strong response force and speed to regain the path of positive growth despite the not favorable state of the world economy and indicators the moderate development that it has performed, as well as the uncertainty highlighted in the demand in general and tourism in particular because of the low level of demand for this product category. In any marketing strategy that has four components of mix marketing: product, pricing, distribution, and promotion are neede

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Mylko, Inna, Tеtiana Sak, Mariia Saiensus, and Oleksandr Obniavko. "METHODOLOGICAL APPROACHES TO ANALYSIS OF COMPONENTS AND ASSESSMENT OF THE EFFECTIVENESS OF THE COMPANY MARKETING MANAGEMENT SYSTEM." Economic journal of Lesya Ukrainka Volyn National University 1, no. 41 (2025): 207–14. https://doi.org/10.29038/2786-4618-2025-01-207-214.

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Introduction. The marketing management system plays a crucial role in ensuring the flexibility and adaptability of an organization to market conditions, contributing to the formation of competitive advantages. To develop a company's marketing management system, it is essential to create a methodology for analyzing its components and assessing its effectiveness. The purpose of the article. The purpose of this article is to research and develop methodological approaches for analyzing the components and assessing the effectiveness of a company's marketing management system. Methods. The use of th

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Park, Jin. "Distribution Systems and Efficiency of Life Insurers in Korea." Journal of Finance Issues 20, no. 3 (2022): 65–78. http://dx.doi.org/10.58886/jfi.v20i3.5414.

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This study investigates the technical efficiencies of all life insurance companies in Korea using data environment analysis (DEA) for the sample of 2006 – 2017. During the sample period studied, new life policy sales by cyber marketing and traditional face-to-face sales have significantly increased and sales by other distribution methods have parred or decreased. The estimates of average technical efficiency measures of Korean life insurers are about 18 percent higher than those of foreign life insurers. Among competing regression models, a random effects model is found to be an appropriate mo

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35

Hirschman, Elizabeth C. "Marketing, Minorities, and Consumption: Traditional and Neo-Marxist Perspectives." Journal of Public Policy & Marketing 4, no. 1 (1985): 179–93. http://dx.doi.org/10.1177/074391568500400114.

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This paper presents a partial framework for consumption resource distribution among American ethnic groups based upon propositions relevant to current marketing practices. An aggregative analytical posture is used and implications for public policy initiatives are suggested. Normative and positive aspects of the discussion are derived from both traditional and neo-Marxist thought.

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H. Penkova, Oksana, Andrii O. Kharenko, Valentyna A. Lementovska, Diana M. Sokovnina, and Iryna Kyryliuk. "Organization and effectiveness of marketing management of agricultural commodity producers under non-cooperative marketing: the experience of Ukraine." Problems and Perspectives in Management 16, no. 4 (2018): 13–29. http://dx.doi.org/10.21511/ppm.16(4).2018.02.

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Under reducing domestic demand for food in Ukraine and increasing dependence on the world food market, a significant part of quasi-price rent from its sale is assigned by intermediary exporters, thus reducing the welfare of domestic commodity producers and consumers. To mitigate this negative effect, it is necessary to have a carefully designed marketing business strategy. The purpose of this article is to summarize the practice of using the main elements of the marketing complex, analyze the effective management of marketing activities of agricultural producers in Ukraine and determine the ma

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Isyanto, Puji. "Optimizing Fertilizer Distribution Performance, In Supporting Food Security Programs." International Journal of Religion 5, no. 10 (2024): 5533–48. http://dx.doi.org/10.61707/b9n4v612.

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The research aims to obtain empirical evidence and clarify the phenomenon and conclusions regarding optimizing the performance of fertilizer distribution in supporting food security. It is hoped that this research can contribute to the development of economics in particular; as a scientific library in the field of marketing management science related to distribution, as reference material in scientific writing on marketing management, as information material, both for the government, producers and distributors and fertilizer users to make decisions and determine the direction of fertilizer pol

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Albetris, Albetris, M. Alhudhori, Reni Devita, and Muhammad Emil. "E-Service Quality, Corporate Image, Government Policy terhadap E-Satisfaction pada Universitas yang di Moderasi E-Trust." J-MAS (Jurnal Manajemen dan Sains) 7, no. 2 (2022): 813. http://dx.doi.org/10.33087/jmas.v7i2.757.

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Service competition at the University with the use of technological facilities to serve people who have not been served by services at the University has great potential to expand the distribution of services to the community. The model of service marketing, relational marketing and digital marketing needs to be studied simultaneously through a service marketing management approach to get e-satisfaction. The purpose of this study was to obtain an e-Satisfaction model at the University as a marketing strategy for University services, especially in Jambi Province. The research design used an exp

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Sutton, Sharyn M., and Elizabeth Thompson. "An in—Depth Interview Study of Health Care Policy Professionals and Their Research Needs." Social Marketing Quarterly 7, no. 4 (2001): 16–26. http://dx.doi.org/10.1080/15245004.2001.9961186.

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This article presents the results of a qualitative research study that applied social marketing principles to better understand national health care policymakers' needs for research. The findings suggest that the current supply of health care policy research does not meet health care policymakers' needs and, as a result, often is not used to inform policy. As with any target audience, researchers and those who commission research must take into account the behavior, motivations and needs of policymakers in order to provide a “product or service” that is actually used. Those who want their rese

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Баран, Р.Я. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ ТУРИСТИЧНИХ ПІДПРИЄМСТВ В УМОВАХ ПОСИЛЕННЯ ЦИФРОВІЗАЦІЇ ЕКОНОМІЧНИХ ПРОЦЕСІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 28 (26 березня 2021): 56–61. https://doi.org/10.5281/zenodo.5075401.

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This article aims to research and determine the features of the process of marketing communication of tourism enterprises in the growing role of digital communications. It is summarized the conceptual approaches to the formation of the main components of the marketing communication complex. The author's theoretical approach to the formulation of the concepts of "marketing communications" and "marketing communication policy" is proposed, which considers the aspect of digitalization of economic activity of tourist enterprises. It is defined that marketing communication po

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May, Eyeregba Equitozia, David Oyewumi-Taiwo Oyekunle, Ugochukwu Okwudili Matthew, Eboesomi Esther Bunmi, and Williams Ogochukwu Ugbomeh. "Social Media Monetization Policy in Nigeria: Increasing Consumer Engagement in Digital Marketing with AI." Recent Research Reviews Journal 4, no. 1 (2025): 31–49. https://doi.org/10.36548/rrrj.2025.1.003.

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A key component of digital marketing today is social media monetization, which helps businesses and content creators to make money while increasing customer interaction and product branding. Targeted advertisement, which involves an overall marketing efficiency, have all improved in Nigeria as a result of the use of artificial intelligence (AI) in digital marketing. The regulatory frameworks controlling social media monetization in Nigeria are examined in this study, along with AI-driven marketing strategies and their effects on customer engagement. This study explores Nigeria’s policy, examin

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Fareniuk, Y. "MARKETING STRATEGY OPTIMIZATION IN FMCG MARKET." Bulletin of Taras Shevchenko National University of Kyiv. Economics, no. 219 (2022): 49–57. http://dx.doi.org/10.17721/1728-2667.2022/219-2/7.

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The article contains the results of applying marketing mix modeling based on Data Science technologies for FMCG companies. The market share in packages (sales level) was modeled using regression analysis depending on the key elements of the marketing complex (price, place, promotion), seasonality and media activity of the competitors in all communication channels. Econometric modeling helps to assess the return of media investment by calculating the level of sales generated by media activity in each communication channel and comparing it with the level of media investment, respectively. The in

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MARCHENKO, V.N. "Innovative management of enterprise product policy." Market Relations Development in Ukraine №1(236)2021 102 (April 22, 2021): 41–49. https://doi.org/10.5281/zenodo.4709396.

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The subject of research – a set of innovative approaches to the formation of the structure and volume of product portfolios. The purpose of the article is to develop theoretical principles of product policy management, to generalize modern marketing and technological innovations, and a comparative analysis of the activity of their use by enterprises of different types of economic activity. The methodology of work – a systematic approach to the analysis of innovations in the production, distribution, implementation, and use of new technologies, products, or services. Results of work

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Victor, Danciu. "Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges." Romanian Economic Journal, no. 79 (March 25, 2021): 2–21. http://dx.doi.org/10.24818/rej/2021/79/01.

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The turmoil created by the COVID-19 pandemic in all components of the society has effects that become challenging for people and companies. This scientific approach aims at drawing attention primarily to the new trends in consumption and consumer behavior. The main trends identified are the reduction of expenses, the priority given to basic needs satisfaction, the changes of the structure of the consumer basket, the increasing digitalization, the increase of home delivery, the reorientation towards local shopping, the omnichannel services and increasing of the importance of the green content.

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Grzegorczyk, Wojciech. "Marketing strategies of Polish companies on foreign markets." Management 22, no. 2 (2018): 110–20. http://dx.doi.org/10.2478/manment-2018-0026.

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Summary In the years 2017-2018 the Marketing Faculty of Łódź University conducted a research project “Marketing strategies of companies based in Łódź Voivodeship on foreign markets”. The aim of this text is to present the initial research findings strategies implemented by surveyed companies on foreign markets. The examined companies seldom attempted to conduct the foreign market research and the marketing strategy that they used was strictly related to the prevailing form of expansion into foreign markets, i.e. export. Both the product and the pricing policy were adapted to the specific chara

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Muratović, Alma, Amerlina Muratović, and Erna Herić. "FOREIGN DIRECT INVESTMENT AS A DETERMINANT OF MARKETING PLANNING IN BOSNIAN AND HERZEGOVINIAN ENTERPRISES." Ekonomske ideje i praksa, no. 50 (September 30, 2023): 39–57. http://dx.doi.org/10.54318/eip.2023.am.350.

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Considering that foreign investments represent a significant generator with which enterprises and host countries can achieve their economic growth and development, the aim of this research is to determine the impact that foreign investments had on individual marketing planning processes (research and development, procurement policy, distribution and sales and post-sales policies) in Bosnian and Herzegovinian enterprises. The research results show that foreign investments determine changes in the process of planning sales activities, procurement activities, distribution and post-sales activitie

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Muncy, James A. "The Production, Marketing, and Consumption of Sexually Explicit Material: Alternative Philosophies." Journal of Public Policy & Marketing 11, no. 2 (1992): 149–54. http://dx.doi.org/10.1177/074391569201100214.

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Gould does a commendable job of presenting the issues surrounding the production, marketing, and distribution of sexually explicit material from the liberal or libertarian perspective. Though widely held (particularly among academicians), that perspective is not necessarily compatible with other widely held views. The author discusses alternative perspectives for addressing this sensitive public policy issue.

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Krasnorutskyy, Oleksiy, Ihor Senchuk, Valerij Marchenko, and Olena Smihunova. "Theoretical principles of management of sales activities of agricultural service enterprises." Ukrainian Journal of Applied Economics and Technology 8, no. 4 (2023): 18–23. http://dx.doi.org/10.36887/2415-8453-2023-4-2.

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The peculiarity of managing the competitiveness of agricultural and agro-service enterprises is related to the fact that their economic activity is influenced by many factors that act with different intensities and directions in different conditions. At the same time, a significant part of the problems faced by such enterprises can be solved by improving the management of their activity of a production and commercial nature, first, marketing of their products, which is a crucial area of activity in determining business directions under the conditions of a market economy. Any enterprise's produ

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Zaslavska, Olha. "Analysis of marketing communication policy in banking institutions of Ukraine." Acta Academiae Beregsasiensis. Economics, no. 1 (October 4, 2022): 205–18. http://dx.doi.org/10.58423/2786-6742/2022-1-205-218.

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Marketing communications are an integral element of ensuring the bank's competitive position in the financial services market. In modern conditions it is not enough for financial institutions to develop a qualitatively new product, set an optimal price for it and choose effective distribution channels. Any financial institution must successfully operate the communication tools. Thus, the majority of the institution's communication costs are investments in the creation of intangible marketing assets: trademarks, relationships with consumers and other participants in the value chain. The impleme

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TOMAR, NISHU. "A Study on Perception of Policy Holders Towards Marketing of Life Insurance Products by the LIC of India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–8. https://doi.org/10.55041/ijsrem50074.

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ABSTRACT Policyholder impressions of the marketing tactics used by the Life Insurance Corporation of India (LIC) for its life insurance products are examined in this study. Understanding policyholder views is essential for LIC, the leading company in the Indian insurance market, to improve customer happiness and marketing efficacy. Analyzing how current policyholders view several marketing initiatives, such as advertising, sales agent interactions, product information distribution, and post-sales servicing, is the main goal of this study. A structured questionnaire was given to 300 LIC policyh

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