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Dissertations / Theses on the topic 'Marketing diversification'
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Haydock, Michael P. "Portfolio Construction: The Efficient Diversification of Marketing Investments." ScholarWorks, 2008. https://scholarworks.waldenu.edu/dissertations/485.
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Efforts in the marketing sciences can be distinguished between the analysis of individual customers and the examination of portfolios of customers, giving scarce theoretical guidance concerning the strategic allocation of promotional investments. Yet, strategic asset allocation is considered in financial economics theory to be the most important set of investment decisions. The problem addressed in this study was the application of strategic asset allocation theory from financial economics to marketing science with the aim of improving the financial results of investment in direct marketing promotions. This research investigated the components of efficient marketing portfolio construction which include multiattribute numerical optimization, stochastic Brownian motion, peer index tracking schemes, and data mining methods to formulate unique investable asset classes. Three outcomes resulted from this study on optimal diversification: (a) reduced saturative promotional activities balancing inefficient advertising cost and enterprise revenue objectives to achieve an investment equilibrium state; (b) the use of utility theory to assist in the lexicographic ordering of goal priorities; and (c) the solution approach to a multiperiod linear goal program with stochastic extensions. A performance test using a large archival set of customer data illustrated the benefits of efficient portfolio construction. The test asset allocation resulted in significantly more reward than that of the benchmark case. The results of this grounded theory study may be of interest to marketing researchers, operations research practitioners, and functional marketing executives. The social change implication is increased efficiency in allocation of large advertising budgets resulting in improved corporate performance.
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Chan, Kai-cheong Terence. "Hi-tech marketing in the Pacific Rim : a standardization or diversification strategy /." Hong Kong : [University of Hong Kong], 1992. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1315218X.
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陳啓昌 and Kai-cheong Terence Chan. "Hi-tech marketing in the Pacific Rim: a standardization or diversification strategy." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B31265212.
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Kurien, Seenu Anna. "Business development strategies used by general contracting construction companies in Texas for market diversification." Thesis, Texas A&M University, 2003. http://hdl.handle.net/1969.1/50.
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The construction industry in recent times is seen to be highly competitive and dynamic. To remain progressive in such an environment construction companies need to be aggressive in terms of getting business. This is where the importance of marketing and business development comes into play. This thesis addresses the different business development strategies used by general contracting construction companies in Texas for market diversification. Initially, a framework is established for this study through the presentation of brief history and marketing theories. Then, through literature review, four common business development strategies are identified, which are in turn later used to compare the data collected from the industry. Data are collected via surveys of general contractors in Texas. Results show that companies which satisfied majority of the four characteristics identified previously showed better growth. Further conclusions are discussed and future recommendations are also presented.
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Mažutytė, Ieva. "UAB „Kautra“ veiklos strategija." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20130107_164703-53746.
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Baigiamojo darbo tikslas - Pasinaudojant mokslinės literatūros teorijomis, išanalizuoti dabartinę UAB „Kautra“ situaciją Lietuvos ir užsienio rinkose bei plėtros galimybių perspektyvas. Teorinėje darbo dalyje apžvelgiama medžiaga, kuria remiantis buvo rašomas darbas. Pateikiamos skirtingų autorių strategijos formuluotės, apžvelgiami būdai, kokius žingsnius reikia atlikti, kuriant veiklos strategiją. Atliekant didžiausios Lietuvos keleivių vežėjos UAB „Kautra“ strategijos formavimo teorinius sprendimus, naudoti mokslinės literatūros palyginamosios analizės sisteminimo metodai. Empiriniam tyrimui, taikytas kiekybinis tyrimo metodas. Darbo pabaigoje suformuluota naujoji įmonės misija ir numatyta vizija, kuri aprėpia 10 metų. Taip pat nustatomos nagrinėjamos įmonės bazinės strategijos bei jų alternatyvos.Final aim of this work is: While using theories of scientific literature, analyze current situation of Ltd Kautra in Lithuanian and international markets, also, to analyze development opportunities and prospects. In theoretical part there is presented analysis of different authors strategy definitions. Also, there are mentioned ways and steps needed for strategy creation. While making theoretical decisions of Lithuania's largest passenger carrier Ltd. Kautra, were used systematic methods of comparative analysis. At the end of the work is presented new company’s mission and vision 10 years ahead. Also are established basic strategies and alternatives of analyzed company.
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Hraníková, Michaela. "Analýza a návrh marketingové strategie společnosti X-Life s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162421.
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The goal of my diploma thesis is to analyse current marketing strategy of company X-Life s.r.o.. In my analysis I will focus on its main mistakes and failures trying to propose solutions or eventually create completely new marketing strategy which will help to the company to improve its market position, speed up reputation among potential customers and increase its market share. In the theoretical part of my thesis I will focus on the newest marketing trends and in the practical part I will write about the usage of these trends on the field of new marketing strategy of X-Life s.r.o..
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Kiurienė, Jurgita. "Statybos ir remonto paslaugų įmonių diversifikacijos galimybių tyrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060529_115953-87497.
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This Master thesis analyzes diversification strategies, diversification possibilities establishment and realization theoretical aspects with reference to Lithuanian and foreign sources. Having applied the method of structurized poll in writing, the behaviour of construction and maintenance services consumers was evaluated, the factors which influence it were determined, the level of construction and maintenance services consumers satisfaction was determined, demands and expectations of unsatisfied consumers were ascertained. With a regard to the situation in the market and its changing tendencies and the results of consumers poll, the diversification possibilities of construction and maintenance services enterprises were estimated, the diversification alternatives prospects of construction and maintenance services enterprises were evaluated. The results of empirical research confirmed a hypothesis and allowed a statement that not fully satisfied demands of consumers, existing in the market, show diversification possibilities of construction services enterprises.
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Šileikis, Matas. "Ūkininkų ūkių ekonominės veiklos diversifikacija strateginės vadybos aspektu." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_121732-51514.
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Pagrindinių magistrantūros studijų baigiamasis darbas 66 puslapių, 29 paveikslai, 14 lentelių, 30 literatūros šaltiniai, 2 priedai, lietuvių kalba.
Tyrimo objektas: ūkininkai įgyvendinantys ekonominės veiklos diversifikacijos strategiją, diversifikavimo paramos priemonės.
Darbo tikslas: išnagrinėti Lietuvos ūkininkų ūkių ekonominės veiklos diversifikavimo vadybinius aspektus ir sudaryti sprendimo diversifikuoti ūkininko ūkio veiklą pagrindimo, priėmimo ir įgyvendinimo modelius.
Uždaviniai:
1. Išnagrinėti ekonominės veiklos diversifikavimo strategijos pasirinkimo ir įgyvendinimo teorinius aspektus.
2. Išanalizuoti ūkininkų ūkių ekonominės veiklos diversifikacijos būklę Lietuvoje.
3. Ištirti ūkininkų ūkių strateginių sprendimų diversifikuoti ekonominę veiklą priėmimo motyvaciją ir veiksnius.
4. Parengti pasiūlymus ūkininkų sprendimams, dėl jų ūkių veiklos diversifikacijos pagrindimo.
Tyrimo metodai: mokslinės literatūros, dokumentų bei teisės aktų analizė; kokybinis tyrimas ir jo analizė (pusiau standartizuota anketinė apklausa); statistinių duomenų analizė, loginis modeliavimas ir kiti metodai.
Tyrimo rezultatai
• pirmoje darbo dalyje išnagrinėta ekonominės veiklos diversifikavimo strategijos pasirinkimo ir įgyvendinimo teoriniai aspektai.
• antroje dalyje išanalizuota Lietuvos ūkininkų apsisprendimas diversifikuoti ūkio veiklą patirtis, motyvai, bei apsisprendimo priklausomybės nuo veiksnių.
• trečioje darbo dalyje pateikti sprendimo diversifikuoti ūkininko ūkio veiklą... [toliau žr. visą tekstą]Final work of University Postgraduate Studies consists of 66 pages, 29 figures, 14 tables, 26 sources of literature 2 appendixes, in Lithuanian language. The object of the research: farmer’s who use a diversification strategy, diversification strategy supports. Aim: To examine the Lithuanian diversification of farmers activity in the aspect of strategic management and to make justification, adoption and implementation models. Objectives: 1st Examine the economic diversification strategy for the selection and implementation of the theoretical aspects. 2nd Analyze farmers' farms in the state of diversification of economic activities in Lithuania. 3rd To examine the strategic decisions of farmers farm diversification of economic activities and making the motivation factors. 4th To prepare proposals for decisions by farmers for their farm business diversification reasons. Research methods: scientific literature, documents and legislative analysis and qualitative research analysis (semi-standardized questionnaire), statistical analysis, logic simulation and other methods. Survey results: • the first part of this examination of a strategy of diversification of economic activities in the selection and implementation of the theoretical aspects. • the second part analyzed the Lithuanian farmers resolve to diversify the economic activities of experience, motives, and self reliance of factors. • The third part of the decision to diversify the farm's business... [to full text]
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Silva, Alexsander Canaparro da. "Fatores que influenciaram a intensidade da distribuição na maior fabricante de calçados injetados do mundo: um estudo de caso da Grendene S.A." Universidade do Vale do Rio dos Sinos, 2012. http://www.repositorio.jesuita.org.br/handle/UNISINOS/4286.
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A indústria brasileira de calçados é parte de um cenário onde a maioria das empresas pertencentes ainda tem suas estratégias fundamentadas na incerteza do sucesso de novos produtos, uma vez que está intimamente relacionada à moda implicando assim mudanças constantes nas coleções. Entretanto, observa-se que algumas empresas buscam desenvolver estratégias que visam uma maior perenidade e, ao mesmo tempo, impõem maior dificuldade em ser seguidas pelos concorrentes, por exemplo, as relacionadas aos canais de distribuição. A intensidade de distribuição é um elemento chave nas estratégias de canal, na medida em que determina como as empresas alcançam e servem seus mercados alvo. Diante disso, fundamentado nos modelos teóricos encontrados na literatura sobre canais de distribuição, busca-se investigar, através de estudo de caso na empresa Grendene S.A., Quais são os fatores que influenciaram a intensidade da distribuição. O estudo tem por objetivos específicos analisar o nível de diversificação dos canais de marketing, bem como as estratégias e fatores que impactaram na intensidade da distribuição; e analisar quais os tipos de conflito no canal e suas implicações. Para tanto, foi desenvolvida uma pesquisa exploratória, cuja coleta de dados primários ocorreu através de entrevistas semiestruturadas em profundidade e através de observação participante, como técnica auxiliar. Os resultados encontrados mostram que diferentes estratégias foram implementadas pela empresa com o intuito de intensificar a distribuição dos produtos por ela comercializados e destacam a forma como ocorre esse processo - na medida em que a empresa está presente em diversos canais, mas não necessariamente através da sua equipe de representantes. Em relação aos antecedentes da intensidade da distribuição, as análises apontam para seis elementos: concorrência, marca, produto, estrutura, cultura e porte da empresa. Por fim, foram identificados os conflitos existentes no canal de distribuição, bem como suas implicações.
The Brazilian shoes industry is part of a scenario where most of the companies from this industry still has its strategies based on the (uncertainty of) success of new products, since it is a sector closely related to fashion, implying on constant changes in collections. However, it seems that some companies try to develop strategies aiming to achieve greater continuity while imposing greater difficulty for being followed by competitors – such as those related to distribution channels. The distribution intensity is a key element in the channel strategies, since it determines the extent to which these companies reach and serve their target markets. Therefore, based on the theoretical models existing in literature on distribution channels, we seek to investigate – through a case study at Grendene SA – what are the factors that influenced the distribution intensity. The study aims to analyze the diversification levels of marketing channels, as well as the strategies and factors that have impacted on the intensity of distribution. Moreover, it analyses what kind of conflicts that are found in the channel, as well as its implications. To that end, an exploratory research was developed based on primary data collection through semi-structured in depth interviews and through a complementary round of participant observation. The results show that different strategies were implemented by the company in order to enhance its products distribution. It also highlights how this process takes place – to the extent that the company is present in several channels, but not necessarily through its own team of representatives. Regarding the factors that influenced the distribution intensity, the analysis points to six elements: competition, brand, product, structure, culture and company size. Finally, the channel conflicts were identified, as well as its implications.
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Isaac, Massimo Jorge. "Aplicação de um processo de melhoria em uma empresa de adesivos utilizando diversificação mercadologica como foco de mudanças." [s.n.], 2006. http://repositorio.unicamp.br/jspui/handle/REPOSIP/264823.
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Orientador: Ademir Jose PetenateDissertação (mestrado profissional) - Universidade Estadual de Campinas, Faculdade de Engenharia Mecanica
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Resumo: Este trabalho tem como objetivo demonstrar a aplicação de um processo de melhoria em uma empresa de adesivos, através da diversificação mercadológica e com indicadores de desempenho e mensuração dos objetivos almejados, pelo método do Balanced Scorecard. Os resultados obtidos demonstraram que a organização evoluiu do estágio de eminente inviabilidade econômica para um patamar de viabilidade e lucratividade
Abstract: This resource paper was developed in order to purpose an application of an improvement process in a Printer Company of Stickers, trough a marketing diversification and measurement of the results by The Balanced Scorecard. The achieve results demonstrate that the company became profitable and economically viable
Mestrado
Gestão da Qualidade Total
Mestre em Engenharia Mecânica
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Katarskė, Justina. "Vietos veiklos grupės vaidmuo, skatinant verslo plėtrą Telšių rajone." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120703_133648-78777.
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Bakalauro baigiamojo darbo skyriuose yra nagrinėjami Vietos veiklos grupės vaidmuo, skatinant verslo plėtrą, taip pat verslo plėtros ypatumai Telšių rajone. Pirmame darbo skyriuje apžvelgiama verslo diversifikacija šeimos ūkyje, agrarinių ir neagrarinių verslų derinimas, kaimiškųjų gyvenviečių raida ir perspektyvos, miestelių vaidmens pokyčiai ir vietos bendruomenių veikla, LEADER iniciatyvos raida ir VVG susiformavimas. Antroje darbo dalyje pristatoma tyrimo eiga, pateikiami pasitelktų metodų ir priemonių pagrindimai, analizuojami Telšių VVG norminiai teisės aktai, aptariama Telšių rajono mikroregionizacijos idėja ir jos perspektyvos, pristatomi atlikto empirinio tyrimo rezultatai bei išvados ir rekomendacijos.Bachelor's thesis chapters are dealt with business development and characteristics of the local action group role in promoting business development Tent area. The first chapter gives an overview of the business diversification of the family farm and agri-businesses neagrarinių coordination, development of rural settlements and prospects, the role of changes in the towns and local communities, development of the LEADER initiative and the formation of the local action group. The second part presents the research process, the methods and means to use their justifications, analyzes of Telšių local action group normative legal acts in question mikroregionizacijos in Telšių district, and its prospects, presents empirical findings and conclusions and recommendations.
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Žilinskij, Grigorij. "Spekuliatyvus tarptautinio portfelio valdymas naudojantis progresyviomis investavimo į investicinius fondus paslaugomis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080930_090610-42943.
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Baigiamajame magistro darbe yra nagrinėjama aktyvaus tarptautiniu mastu diversifikuoto portfelio sudarymo ir valdymo problematika. Techninė pažanga ir investicinių priemonių įvairovė leidžia investuotojams investuoti į įvairias pasaulio rinkas kuriant tarptautinius ar globalius investicijų portfelius. Tai suteikia investuotojams galimybę kovoti su tokiais išsivysčiusių kapitalo rinkų iššūkiais kaip šalies sisteminės rizikos padidėjimas dėl įvairių verslo šakų tarpusavio integracijos, nepakankamais kai kurių rinkų augimo tempais, tačiau iškelia ir naujų iššūkių. Pagrindinis jų yra efektyvaus portfelio sudarymo menko informuotumo, didelio neapibrėžtumo ir rinkų nepastovumo sąlygomis iššūkis.
Šiame darbe yra nuosekliai nagrinėjami investicijų portfelių sudarymo metodai ir modeliai įvertinant jų taikymo galimybes darbe analizuojamai problemai spręsti. Remiantis atlikta analize, parenkamas modelis geriausiai tinkantis tolesnei plėtotei, vertinami pagrindiniai mokslininkų siūlomi jo papildymai ir taikymo interpretacijos nuosekliai pereinant prie pirmos tikslo dalies įgyvendinimo – aktyviam tarptautiniu mastu diversifikuoto investicijų portfelio valdymui skirto teorinio – hipotetinio modelio pasiūlymo.
Atlikus tarptautinės diversifikacijos privalumų ir trūkumų analizę, pagrindžiamas jos taikymo būtinumas ir nauda. Atlikta pagrindinių tarptautinės diversifikacijos vykdymo būdų apžvalga leidžia parinkti, autoriaus nuomone, geriausią šiuo metu Lietuvos investuotojams prieinamą –... [toliau žr. visą tekstą]The master thesis examines problems of the active internationally diversified investment portfolio selection and management. Technical progress and variety of investment objects (financial assets) allow investors to invest in different world markets developing international or global investment portfolios. It gives opportunities to deal with such challenges of developed capital markets as high systematic risk and limited growth of some markets, but as a result investor must accept some new challenges. The most important of them is an efficient portfolio selection in terms of low information level, high uncertainty and market volatility level. The models of investment portfolio selection are analyzed evaluating opportunities to use them solving in this thesis examined problem. On the basis of the conducted research a model which is most suitable for further development is chosen, the main supplementary supplements and interpretations of applications are analyzed, leading to the implementation of the first part of the set goal which is the suggestion of theoretical–hypothetical model for active management of an internationally diversified investment portfolio. The careful consideration of the advantages and disadvantages of international diversification proves the necessity and benefits of its application. Main methods’ of international diversification analysis gives opportunity for the thesis author to chose the best investment’s method possible for Lithuanian investors – the... [to full text]
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Žáčková, Eva. "Podnikatelský záměr rozvoje firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221639.
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This study deals with creating strategy of OFFICE PRO SERVICE Company. The work consists of two parts - theoretical and practical. Based on acquired information, the analysis of the current situation of the company was conducted, which included defining some of problems facing the company and the possibilities of their improvement. Proposals of some measures and evaluation of the estimated benefit were established.
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Еннер, А. А., and A. A. Enner. "ФСА как инструмент диверсификации предприятий ОПК (на примере ПАО «МЗИК») : магистерская диссертация." Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94615.
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Главная цель работы – исследовать вопрос конверсии предприятий оборонно-промышленного комплекса и диверсификации их производственных мощностей. В работе разобраны типичные проблемы, с которыми сталкиваются отечественные предприятия ОПК, выпуская на своих производственных мощностях гражданскую продукцию. Также рассмотрены основные преимущества оборонных производств, которые могут позволить им преодолеть вышеуказанные трудности. В работе приведены основные способы проведения эффективной диверсификации производств, разобраны примеры успешного опыта решения подобных задач. На примере изделия одного из предприятий проведен функционально-стоимостной анализ: выявлены основные группы потребителей и конкурентов, определены потребительские ценности и конкурентоспособная цена изделия. В проектной части разработаны функциональная модель и структурно-элементная схема изделия, составлена структурно-функциональная матрица, сопоставлена стоимость узлов с потребительской ценностью функций, разработана функционально-стоимостная диаграмма. В результате выявлен конструкционный резерв изделия, который может повысить его конкурентоспособность.The main goal of the work is to study the issue of conversion of enterprises of the military-industrial complex and diversification of their production capacities. The paper examines the typical problems faced by domestic defense industry enterprises that produce civilian products at their production facilities. The main advantages of defense industries that can allow them to overcome the above difficulties are also considered. The paper presents the main methods of effective diversification of production, analyzes examples of successful experience in solving such problems. For example, products of one of the enterprises conducted functional and value analysis: identified key consumer groups and competitors, identified customer value and competitive price products. In the design of the developed functional model and a structural-element driving product composed of a structural-functional matrix associated cost of the nodes with the consumer value functions, developed functional cost diagram. As a result, the structural reserve of the product was identified, which can increase its competitiveness.
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Poškauskas, Edgaras. "Gyventojų struktūros ir jų ekonominės veiklos pokyčių vertinimas: Tryškių seniūnijos atvejis." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20140403_114555-90873.
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Šiame bakalauro darbe nagrinėjami gyventojų struktūros ir jų ekonominės veiklos pokyčiai. Tyrimo tikslas – išnagrinėti gyventojų struktūros ir jų ūkinės veiklos pokyčius įtakojančius veiksnius bei atskleisti naujas žemo urbanizacijos lygio atokesnių vietovių darnios plėtros ir konkurencingumo didinimo galimybes. Tyrimo metodai: mokslinės literatūros ir kitų teorinių šaltinių sisteminė ir lyginamoji analizė, loginė analizė; sociologinė apklausa (anketavimas, interviu), tyrimo metu gautų duomenų matematinis ir grafinis apdorojimas ir apibendrinimas. Tryškių seniūnijos gyventojų struktūrą ir jų ekonominę veiklą bei perspektyvas tyrėme 2013 metų kovo – balandžio mėnesiais. Bakalauriniame darbe aptariami gyventojų struktūros pokyčius sukeliančių veiksnių teoriniai aspektai. Analizuojami migraciniai procesai, juos aiškinančios teorijos, jų poveikis įvairioms valstybės sritims, gyventojų struktūrai ir jų ekonominei veiklai. Taip pat apžvelgiamos migracinių procesų tendencijos ir poveikis Lietuvos valstybei. Praktinėje darbo dalyje pateikiama Tryškių seniūnijos gyventojų bei seniūnijos darbuotojų apklausos duomenų analizė, pristatoma Tryškių miestelio ekonominė ir sociokultūrinė vizija, pateikiamos išvados ir rekomendacijos.Population‘s structure and its’ economic activity changes have been investigated in this bachelor thesis. Aim of the research – to analyze factors which cause population‘s structure and economic activity changes, also to reveal new sustainable development and competitiveness improvement opportunities for remote low urbanization level areas. Methods of investigation: systemic and comparative analysis of scientific literature and other theoretical sources; logical analysis; sociological examination (questionnaire, interview), mathematical and graphical generalization of collected data. Tryškiai local administrative unit (LAU) population’s structure, economic activity and its’ perspectives were investigated in March and April, 2013. The theoretical aspects of factors causing population’s structure changes are discussed in this bachelor thesis. Migration processes, their theories, and these processes’ impact on various state fields, and on population’s structure and its’ economic activity are analyzed. Also trends of migration processes and their impact on Lithuanian state are overviewed. T.
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Baristienė, Violeta. "NAUJŲJŲ KAIMO FUNKCIJŲ PLĖTRA ŠIAURĖS LIETUVOJE." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080929_100507-43222.
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Magistro darbe nagrinėjama šiuolaikinių kaimo funkcijų strateginė plėtra Šiaurės Lietuvoje. Tyrimo tikslas - nustatyti ir įvertinti naujų (netradicinių) kaimo vietovių funkcijų plėtros galimybes ir tendencijas Šiaurės Lietuvoje.
Tyrimo metodai: mokslinės literatūros bei galiojančių teisės aktų analizė, statistinių kaimo raidos rodiklių bei naujausių empirinių duomenų analizė, anketinė dviejų respondentų grupių apklausa, kompiuterinė statistinė duomenų analizė.
Naujų kaimo funkcijų plėtra Šiaurės Lietuvoje tirta 2007–2008 metais. Tyrimai vyko Akmenės, Joniškio, Šiaulių, Mažeikių, Radviliškio ir Panevėžio rajonuose.
Magistro darbe aptariami kaimo plėtros teoriniai aspektai: kaimo plėtros samprata ir bruožai, analizuojama kaimo plėtros politika, jos raida ir įgyvendinimas. Darbe analizuojamos tradicinių ir naujų kaimo funkcijų suderinamumo problemos ir galimybės Šiaurės Lietuvos regione, aptariant rezidencinę, ekonominės veiklos diversifikavimo, relaksacinę ir reabilitacinę, pažinimo ir lavinimo, etnografinio ir etinio paveldo išsaugojimo bei kraštovaizdžio puoselėjimo funkcijos. Praktinėje magistro darbo dalyje atliekama Šiaurės Lietuvos kaimų gyventojų ir kaimiškųjų seniūnijų darbuotojų anketinės apklausos duomenų analizė, pateikiamos išvados ir jų sprendimų būdai. Tyrimas atskleidė seniūnijų darbuotojų ir kaimo gyventojų požiūrį į kaimiškųjų vietovių plėtros galimybes ir problemas, kaimiškųjų vietovių naujųjų kaimo funkcijų sistemos realizavimo galimybes Šiaurės Lietuvoje... [toliau žr. visą tekstą]A strategic expansion of the new rural functions in North Lithuania is investigated in the current master thesis. Aim of research – to define and evaluate the possibilities of expansion and the trends of the new (non-traditional) functions at rural places of North Lithuania. Methods of investigation: an analysis of the scientific publications and the legal acts, an analysis of the statistical indicators and the newest empirical data of rural development, a poll of two respondent groups, a statistical data analysis by computer. The expansion of new rural function in North Lithuania was investigated in 2007-2008. The investigations were carried out in districts of Akmenė, Joniškis, Šiauliai, Mažeikiai, Radviliškis, Panevėžys. Theoretical aspects of rural development: a conception and the features of rural development, a rural development politics, its process and implementation are discussed in the master thesis. The compatibility problems and possibilities of traditional and new rural functions in North Lithuania are analyzed in work including such functions as resident, economical diversification, relaxation and rehabilitation, cognitive and training, conservation of ethnographical and ethnical heritage, landscape nurturance functions. The data analysis of the poll of rural inhabitants and subdistricts administration workers of North Lithuania are carried out, the conclusions and their solutions are presented in the practical part of thesis. The investigation revealed opinion... [to full text]
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Wang, Jiliang. "Une approche basée sur le modèle de couverture d'usages pour l'évaluation de la conception d'une famille de produits." Phd thesis, Ecole Centrale Paris, 2012. http://tel.archives-ouvertes.fr/tel-00767399.
Full textAbstract:
En adoptant un point de vue utilitariste du consommateur sur certains produits orientés service, nous avons d'abord contribué à la proposition d'un modèle de contextes d'usage que se doit de couvrir au mieux un produit. Le modèle conduit à une meilleure intégration des analyses de marketing et d'ingénierie de la conception amenant à une optimisation d'un produit paramétré plus orientée vers les besoins du marché ou à un meilleur étagement d'une famille de produits. Nous proposons une série d'indices qui révèlent l'adéquation entre les usages couverts par un produit de dimensions données ou une famille de produits donnée avec un espace d'usages cible qu'il s'agit de couvrir dans sa totalité ou en partie mais d'une manière suffisamment dominante par rapport à la concurrence. En premier lieu, l'indice de couverture d'usage (UCI) pour un produit unique est introduit par la cartographie du produit relativement à un ensemble d'utilisateurs représentatifs définis par des usages attendus. Sur cette base, l'UCI pour une famille de produits est construite pour évaluer la composition de la famille et la redondance des produits qui la composent. Les avantages par rapport à la traditionnelle estimation de la demande en marketing sont de réduire la complexité de l'enquête et de l'analyse des données et de pouvoir estimer le niveau de compétitivité d'une offre innovante sans nécessiter de retour d'expérience du marché. Nous expérimentons nos propositions sur un problème de reconception d'une famille de scies sauteuses. L'approche proposée permet d'évaluer l'adaptabilité, pour une famille de produits de tailles croissantes, à divers scénarios dans le contexte d'usage d'un marché cible. Les concepteurs peuvent s'appuyer sur les résultats pour éliminer les produits redondants au sein d'une famille. Des configurations de produits de tailles croissantes peuvent aussi être rapidement simulées et comparées de manière à aboutir à une famille minimale de produits idéalement étagée.
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TAI, WEN-YEN, and 戴彣宴. "Marketing to New Diversification of Construction Company’s Willingness by System Dynamics." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/53555800378046968058.
Full textAbstract:
碩士中華大學
科技管理學系
105
In the past the process of economic development in Taiwan, real estate has always been known as the locomotive industry. Furthermore, the development of real estate has been played an important position. Recently, in the current financial influence government policy (tightening) policies and premises policy, real estate business less than before, test for surviving. In the past, there were much related research, but most of all are studied in specific aspects. In this study, a system dynamics point of view for marketing to new diversification of construction company willingness is constructed from comprehensive analysis. We investigate it detailed in three aspects of profit, stress, management performance and then integrate all elements to causal feedback loop diagram, by mutual authentication between various factors. In this study, houses quality, ability to buy houses, nice place is considered as a key driver of profit, and administrative and selling cost, bank rate, floor area ratio, Integrated Housing and Land Taxation System is considered as a key driver of stress. To enhance marketing and selling capability, financial management, cost management, able to be used for management performance, besides plentiful experience is considered as a key driver of management performance. The results and suggestions of this study can be used as a reference for related program.
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Huang, Long-i., and 黃龍一. "Global Diversification and Firm Performance: Moderating Effects of Innovation and Marketing." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/06113018165766796274.
Full textAbstract:
碩士國立中正大學
會計與資訊科技研究所
97
Researchers have been interested in understanding the relationship between global diversification and firm performance for a long run. Based on the arguments of smiling curve, this paper incorporates innovation and marketing activities into the global diversifi-cation-performance relationship. The empirical results show an insignificant impact of global diversification on performance in the baseline model and a negative impact in the modified model. This finding implies that there is invisible costs of global diversification. However, both the innovation and marketing activities have moderating effects on the global diversification-performance relationship. Our findings are similar to the arguments of smiling curve that innovation and marketing activities indeed assist in enhancing firm performance. Additionally, our findings also imply that firms should give higher priority to innovative technology and lower priority to marketing activities.
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陳裕國. "The Effect of Buzz Marketing to New Diversification of Construction Company's Performance." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/79235952510802624974.
Full textAbstract:
碩士國立彰化師範大學
會計學系企業高階管理
101
With the rise of consumer awareness, consumers buy a house when in addition to lots of care, public facilities, room layout and the related costs, the construction companies more and more attention to meet consumers' requirements and whether to provide additional good service. This means that construction companies must provide better quality of service to enhance customer satisfaction. Therefore, how to improve service quality to meet the customer's identity in order to promote sales performance has become an important issue. In view of the construction regulations on the criteria established construction companies threshold is too low, resulting in too many construction companies and quality inconsistencies. How do consumers choose a good construction companies to protect their rights would need to ask, listen, look, good reputation construction companies therefore have a greater advantage. Based on the above, this paper focuses on word of buzz marketing through the impact on the trust and thus strengthens the construction companies’ performance. This thesis collected questionnaires, discuss buzz marketing for construction companies Performance. Sample data collected from the trainees in each department of the College of Management in National Changhua University of Education. This study was issued 150 questionnaires, a total of 135 valid samples. According to survey data path analysis, analyses the path relationships among of the impact of buzz marketing, and then test the underlying hypothesis of this study. In this thesis, empirical results show that fully supports this hypothesis. Construction company has built the buzz marketing will positively affect the performance of construction companies; buzz marketing will through the trust of customers enhance construction companies ‘performance. The results support the construction of companies through buzz marketing will build its new diversification has a positive impact on marketing performance.
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Harris, Andrea Luise. "Motives for the vertical integration and diversification of the Western Canadian prairie pools." Thesis, 1995. http://hdl.handle.net/2429/3702.
Full textAbstract:
In recent years the three Prairie Pools have actively expanded their primary operations to
include a number of investments both within and outside of the agricultural sector. The Pools'
investment strategies are economically interesting because they are being pursued within the
context of a co-operative organizational structure which requires that the users of the cooperative
business also own, control, and benefit from its operations. This thesis examines the
possible economic incentives agricultural co-operatives may have to invest in vertically integrated
and diversified activities using the case of the Western Canadian co-operative elevator companies
as an example.
The analysis undertaken in this thesis is structured in two ways. First, the economic
literature regarding co-operative formation and conventional firm expansion is surveyed. This
analysis suggests that an important difference between vertically integrated investments and
diversified investments is that they are motivated by the realization of distincly different sets of
economic benefits for the co-operative firm and its members. It is argued that co-operative
vertical integration can convey benefits to members indirectly through the market, in the form of
increased producer margins and improved market access. However, these benefits may not
impact the "bottom line" of the co-operative firm. Diversification can, on the other hand, provide
a co-operative with direct monetary benefits in the form of improved financial performance and
increased profits, which can translate into increased patronage refunds available to members.
The second component of this analysis involves the development of a simulation model to
examine the implications of an additional hypothesis proposed to explain co-operative expansion.
The proposed hypothesis is based on the notion that perhaps the indirect market benefits from cooperation
and co-operative expansion are being undervalued. This undervaluation can result in a
preoccupation with the monetary benefits from co-operative business, and may therefore cause a
bias towards diversified investments. The model developed in this thesis illustrates that, although
such a bias may improve a co-operative's rate of return, it may also result in significant
opportunity costs for agricultural producers due to a decrease in a co-operative's pro-competitive
effect on primary markets.
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Lin, Hui-Chuan, and 林慧娟. "Marketing Analyses and Research in Development of Diversification Strategy Approach in Elderly Healthcare of Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/62064175071765285151.
Full textAbstract:
碩士亞洲大學
經營管理研究所
94
With the increase of the population of the aged and the realization of the government’s new retirement system for workers, the era in which the aged are the main customers has declared its coming. The industries orienting their markets to the aged will be able to flourish, and the institutions for elderly healthcare and long-term placement will hence increase. On the other hand, owing to the decrease of the newborn, the trend of less children, the deficiency of labor, the aging of the people and the overload of supporting the aged, whether the youth can support their old parents economically or not will become a potential problem in the future. The industries orienting their markets to the aged will thus have pressure and predicament. Therefore, the investment on the industries should be seriously analyzed and evaluated to find the pattern suitable for forever running. Evaluating the possibilities of the market and researching on new management patterns and strategies, this study aims to help establish new management patterns for elderly healthcare to suit the aged’s need in the future and make the managers become more competitive. “Literature search approach” is applied in this study to build a “virtual ideal retirement center with diversification management strategy”; and “modified in-depch interview approach”, to evaluate the possibility of the market. “The diversification management strategy for elderly healthcare” designed in this study is based on health management, sustaintable education and innovative recreation. Different from the single-patterned management in the past, its main points include a town heading for dignity and value, further studying for the retired to develop their potential and ability, residence exchange and short trip to every part of the world to enrich the retired’s international view through the management policy like “club med,” increasing the outdoor recreation places to provide the youth places to refresh and the aged working opportunities to get their healthcare foundation, promoting the care exchange system with the assistance of the professional careers and the application of modern technological equipments, and the residents’ autonomy which enables them to generate new idea for themselves and be more healthier to do what they want to do . The questionnaires were distributed to 102 persons. According to the statistic conclusion of postulation I, “age” and “with or without children” are related to “move into the similar ideal healthcare center or not.” That is, the younger and those without children will be the main customers in the future. According to the statistic conclusion of postulation II, “the ideal retirement center with diversification management”, designed in this study, will fit the ideal life style of the retired in the future. Therefore, industrialists planning to invest the aged-oriented industrials should re-design their blueprints so that the diversification management can work forever.
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Lai, Wen-hsiu, and 賴玟秀. "Geographic Scope, Product Diversification and Performance:The Moderating Effect of Innovation and Management & Marketing Intensity." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/89634941553774556302.
Full textAbstract:
碩士國立雲林科技大學
企業管理系碩士班
99
Under the dramatically change of environment, Taiwanese enterprises are confronting great challenges. Prior studies suggested that companies diversifying their product offering or geographic scope for gaining profits and improving competitive advantages. Although diversification in product or geographic scope does bring benefits for companies, organizational cost derived from diversification may decrease the benefits of diversification. Hence, this study engaged in the internationalization-performance relationship and explored the moderating effects of innovation and management & marketing intensities. Additionally, Taiwanese firms were used as data sample, in the hope this research can provide as worthy reference for enterprises. For statistical analysis, we used STATA v.11.0 to assist us analyzing the eight-year panel data. Heteroscedasticity Test, Unit Root test, Autocorrelation Test, Correlation Coefficient and Generalized Linear Square estimation were conducted to testify our framework and hypothesis. Our results indicated that different innovation and management & marketing intensity do moderate the internationalization-performance relationship. The notable fact is that in high level of country diversification, higher innovation intensity results in better performance. For management & marketing intensity, the combination of lower level of foreign sales ratio and lower management & marketing intensity results in comparatively better performance of firms.
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Mulholland, Ron, and Jean-Charles Cachon. "Online Marketing Communication in the Tourism Industry: An Exploratory Study of Website Effectiveness Among Tourist Lodge Operators in Northern Ontario." 2004. https://zone.biblio.laurentian.ca/dspace/handle/10219/275.
Full textAbstract:
The use of the Internet for marketing communication was studied in a sample of 200 lodge operators from Northern Ontario. These firms are located in remote areas relative to their United States-based clientele. The use of the Internet for marketing communications was perceived as important to keep existing clients and secure new ones. Results show a correlation between levels of website expenses and levels of responsiveness from prospective clients. There is an indication that investing more money and time in a website can improve customer-base diversification.
_______ Nous avons étudié l'utilisation de l'Internet pour la communication commerciale par I'intermédiaire d'un échantillon de 200 hôteliers du nord de l'Ontario. Ces entreprises sont situées dans des régions éloignées de leur clientele américaine. L'utilisation de l'Internet pour la communication commerciale est considérée importante pour conserver la clientele existante et pour en acquérir une nouvelle. Nos résultats montrent une corrélation entre Ie niveau des dépenses Web et le niveau de réponse de clients éventuels. II semble qu'investir davantage d'argent et de temps dans un site Web puisse accroître la diversification de la clientèle.The authors acknowledge and appreciate the support of CMA Ontario
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Spencer, Fredrika. "Product Portfolio and Brand Extension Effects of Innovation: A Diversification Perspective on Innovation's Ability to Achieve New Value." Diss., 2010. http://hdl.handle.net/10161/3080.
Full textAbstract:
Organizational researchers have long considered innovation a critical activity. While insightful regarding the nature of the innovation process and the rewards and risk associated with innovation, prior work has neglected the perspective that innovations function within a firm's wider product portfolio. This perspective enables assessment of when innovations truly generate value for firms and the mechanisms through which it does so. I propose a general theory for how innovation creates new value for a firm and apply this theory to understanding how new value from innovation is reflected in the changes it manifests in the diversity of a firm's product portfolio.
This dissertation addresses these issues by examining how innovation introductions drive two types of changes in the firm's portfolio - product portfolio and within-brand portfolio diversification - and how those changes influence the new value firms will capture. In addition, I examine the degree to which these outcomes are contingent upon the characteristics of the innovation itself. Thus, I address the inherent interdependencies in managing innovations while still capturing the influence of individual innovation characteristics.
The importance of this topic lies in both theory and practice. Theoretically, this work sheds light on the degree to which innovation value is a function of the value accrued to the innovation itself and its interdependency with the firm's overall product and brand portfolios. Practically, understanding how the new value from innovation incorporates the effect of the innovation on the firm's portfolio enables firms to grasp how decisions they make regarding innovation pipelines and in managing their overall portfolio influences their expected success.
Dissertation
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Li, Lin-Ting, and 李琳庭. "Enterprise Internationalization of China Concentration Index, Product Diversification, Research & Development and Marketing intensity - The Empirical studies on Taiwan Electronic Industries." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/ramr95.
Full textAbstract:
碩士國立雲林科技大學
企業管理系
106
Taiwanese firms’ outward investments have been highly concentrated in mainland China for many years, the degree of internationalization be effect from it? This study is mainly based on the Taiwanese electronics industry, which is the Taiwan top value of exports industry, as the research object to explorer this issue. China Concentration Assets are served as moderators to examine their influence to research and development intensity, marketing intensity and product diversification. Distinguishing Taiwanese firms into high China concentration assets and low China concentration assets firms by the perspective of " China Concentration Assets "Finally, this study concludes the relationship of internationalization and the proportion of investment in mainland China. The dataset in the research comprises of 4109 firm-year observations including 439 Taiwanese listed companies which is electronics industry ranging from the year 2006 to 2015 in Taiwan Economic Journal database (TEJ). By applying the panel data regression generalized least squares analysis. The result of the study shows the inverted U-shaped relationship between the degree of internationalization and research and development intensity, the inverted U-shaped relationship between the degree of internationalization and marketing intensity, and the degree of internationalization have a negative correlation with product diversification. The degree of internationalization have a positive correlation with China concentration assets. High China concentration assets firms put excess resources in to R&D make the degree of internationalization decline, low China concentration assets firms whether choose product diversification or not, does not affect the degree of internationalization.
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Yanyan, Gao. "Diversification and reduction of loss of food: a business plan for production of avocado oil in Kenya for the Chinese market." Master's thesis, 2018. http://hdl.handle.net/10071/17837.
Full textAbstract:
This business plan aims to provide a guidance for the production of avocado oil in
Kenya for the Chinese market. On one hand, there are abundant avocados in Kenya, but
most of them are consumed locally or exported as fresh fruits with a great deal of
wastage. On the other hand, avocado is now new favourite in China as a nutritious fruit
often referred to as the “cream in forest”.
Avocado oil is more and more popular in babies’ food supplement since the cancellation
of One Child Policy. A lot of avocados produced in Kenya are sold to local markets or to
the few exporters available. Those thrown unsold or rejected fruits due to size or shape
are exactly excellent raw material for producing oil.
Therefore, the production of avocado oil in Kenya for the Chinese markets will be a
win-win trading by decreasing food loss and creating new jobs in Kenya and, at the
same time meeting the ever-growing demands of healthy food for the up middle class
population in China.
Besides, agro-processing is a crucial part in the Kenya’s Vision 2030 economic plan.
Producing oil from Kenyan avocado is a case of diversification of avocado products
which has not been available in China so far. Hence, it is an attractive venture for a
Chinese start-up to grow and fill in that niche market.Este plano de negócios visa fornecer uma orientação para a produção de óleo de abacate no Quênia para os mercados chineses. Por um lado, há abundantes abacates no Quênia, mas a maioria deles é consumida localmente ou exportada como frutas frescas com muito desperdício. Por outro lado, abacate é agora apreciado na China como uma fruta nutritiva, muitas vezes referida como o "creme da floresta". O óleo de abacate é cada vez mais popular como suplemento alimentar para bebês desde a abolição da One Child Policy. Muitos abacates produzidos no Quênia são vendidos para mercados locais ou para os poucos exportadores disponíveis. As frutas descartadas ou não vendidas devido ao tamanho ou forma são excelentes matérias-primas para a produção de óleo. Portanto, a produção de óleo de abacate no Quênia para os mercados chineses será uma negociação Win-Win diminuindo a perda de alimentos e criando novos empregos no Quênia e ao mesmo tempo, atendendo às crescentes demandas de alimentos saudáveis para a população da classe média na China. Além disso, o processamento agrícola é uma parte crucial no plano econômico da Visão 2030 do Quênia. A produção de petróleo a partir do abacate queniano é um caso de diversificação de produtos de abacate, que até agora não estava disponível na China. Por isso, é um empreendimento atraente para uma start-up chinesa crescer e preencher esse nicho de mercado.
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Arvela, André Filipe Samora. "Estratégias para a implementação de uma infraestrutura verde como instrumento de reforço da resiliência do território turístico num quadro de alterações climáticas: a região do Algarve no caso de Silves-Albufeira-Loulé." Doctoral thesis, 2021. http://hdl.handle.net/10362/119537.
Full textAbstract:
O presente intento de investigação doutoral postula uma visão integrada do território, baseada na implementação de uma infraestrutura verde de interconexão entre o meio litoral urbanizado e o meio rural interior, e de estímulo à heterogeneização dos produtos turísticos como via de adaptação aos impactos das alterações climáticas enquanto fatores de resiliência regional aos desafios futuros. Simultaneamente, o produto turístico de Sol e Mar, num quadro de alterações climáticas e respetiva subida do nível médio das águas do mar com potencial redução de área dos areais de deleite balnear, poderá vir a registar um declínio e despoletar uma disrupção em regiões, onde a principal atividade económica se concentra, profundamente, afeta ao litoral, como é o caso da do Algarve e dos concelhos de Silves, de Albufeira e de Loulé. Posto isto, uma estratégia de reforço da resiliência regional poderá passar, por um lado, pela contenção do insistente e tendencial intento de expansão urbana litoral de índole turística e, por outro, pela consolidação de outros produtos turísticos referentes a tipologias de turismo sustentável, assente na valorização dos recursos endógenos da Infraestrutura Verde, tal qual estratégia de adaptação, fator de atenuação de assimetrias e de reequilíbrio através da gestão integrada da Paisagem. Este estudo recorre, assim, a um primado metodológico inovador na Gestão do Território, firmado em técnicas de participação pública no seio de turistas, residentes,
peritos, stakeholders tutelares e operadores turísticos, Delphi, Avaliação Multicritério e Análise SWOT, pelo que se contempla vir a consubstanciar a atual praxis em promoção turística e gestão territorial a nível municipal, regional, nacional e internacional.This doctoral research establishes an integrated vision of the territory based on the definition of a green infrastructure approach of interconnection between the urbanized coastal landscape and the interior rural areas of Algarve region, encouraging heterogeneity of its touristic products as a way to adapt the region to climate change impacts as a factor of regional resilience. Simultaneously, linked to future climate change, sea level rise and the potential beach area reduction, sun and beach tourism could face a decline, constraining the resilience of regions that strongly depends on this tourism product, such as Algarve region, southern Portugal, and the municipalities of Silves, Albufeira and Loulé That said, one strategy of regional resilience enhancement could involve, on one hand, the containment of insistent and trend of coastal urban expansion and, on the other, the consolidation of other sustainable tourism types, such as nature-based tourism and cultural-landscape touring, sustained on Green Infrastructure, as a cultural and systemic adaptation strategy, diminishing regional asymmetries between coastal and interior areas through integrated landscape management. This study uses an innovative methodological approach in Landscape Management, based on public participation methods to be applied among tourists, residents, experts, stakeholders and tour operators, Delphi technique, Multicriteria Evaluation and SWOT Analysis, in order to outline an implementation strategy for a green infrastructure as a tool to enhance the resilience of this touristic area, substantiating the current practices in tourism promotion and regional planning.