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Relevant bibliographies by topics / Marketing durable

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Academic literature on the topic 'Marketing durable'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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Journal articles on the topic "Marketing durable"

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Beji-Becheur, A., and N. Ozca lar-Toulouse. "Institutionnalisation du developpement durable et emergence d'un marketing durable." Recherche et Applications en Marketing 29, no. 3 (2014): 3–9. http://dx.doi.org/10.1177/0767370114528615.

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G, Saranya. "A Study on Consumer Behavior towards Durable Goods- with Special reference to Theni District." Shanlax International Journal of Commerce 7, S3 (2019): 9–13. https://doi.org/10.5281/zenodo.2572403.

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Consumer behavior is center of modern marketing, understanding his behavior is  quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. They may not be in touch with their deeper motivations. India’s consumer market is riding the crest of the country’s economic boom. Driven by a young population with access to disposable incomes and easy finance options, the consumer market has been throwing up staggering figures. Marketing problem enhancing from the consumer’s behavior has a gre

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KAPUSTINA, LARISA, and ALEXANDRA ZHURAVLEVA. "MARKETING CONCEPT FOR DURABLE GOODS SALES MANAGEMENT." International Journal of Management Cases 13, no. 3 (2011): 227–34. http://dx.doi.org/10.5848/apbj.2011.00057.

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BINNINGER, Anne-Sophie. "Entreprises et Développement durable : l'intégration proactive de la consommation durable dans les stratégies marketing internationales." Management international 12, no. 2 (2008): 97–108. http://dx.doi.org/10.59876/a-n4y6-fc2h.

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The purpose of this article is to propose an integrating conceptual framework of sustainable consumption and link it with marketing practices and strategies. Based on an analysis of the literature, the identification of the key stages of the sustainable consumption process leads to the proposal of specific marketing levers. The latter should enable companies, oriented towards proactive approaches to sustainable development, to produce offers adapted to this mode of consumption. [PUBLICATION ABSTRACT]

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Fisher, Robert J. "Durable Differentiation Strategies for Services." Journal of Services Marketing 5, no. 1 (1991): 19–28. http://dx.doi.org/10.1108/08876049110035459.

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Merunka, Dwight. "Produits durables: un essai de clarification du concept." Recherche et Applications en Marketing (French Edition) 7, no. 4 (1992): 105–13. http://dx.doi.org/10.1177/076737019200700405.

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Bien que les recherches consacrées spécifiquement aux produits durables soient assez nombreuses, très peu d'auteurs se sont efforcés de définir précisément le concept de bien durable. Ce papier approfondit les spécificités des produits durables et en déduit des implications pour la stratégie marketing des fabricants.

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K.Priya, P. Jagadeesan. "Influence of Social Media Marketing on Business Performance of Durable Goods with Special Reference to Chengalpet District." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (2023): 7685–96. http://dx.doi.org/10.52783/tjjpt.v44.i4.2626.

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With the advent of technology the social media marketing is playing a significant role in the business. The social media tools are Facebook, YouTube, Twitter and Amazon etc., are used by all kind of business people. The business people use social media tools to promote their products and services. This study is focused on durable goods like household appliances, car, electrical & electronic items, books etc. are available in online marketing. With the help of social media marketing the durable goods performed well in online sites. In these sites they mention the product details, cost, warr

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S., Soniya. "CONSUMER BEHAVIOUR OF WOMEN FOR DURABLE PRODUCTS IN KERALA." International Journal of Marketing & Financial Management 3, no. 6 (2016): 31–37. https://doi.org/10.5281/zenodo.10811300.

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<strong>ABSTRACT </strong>          <em>“Many things that were considered as luxuries till about ten years ago have become necessities for more people today”. And in case of durable Products consumption it has happened also as which were luxury at once becomes necessity now. Consumer centric marketing style is predominant in durables which in turn revolve round the consumer purchase attitude. Today women’s are chief purchase officer controlling 85% of all purchase decision .In India women hold more than 25% of the white collar jobs in s

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Powell, Madeline, and Stephen P. Osborne. "Entreprises sociales, marketing et prestation durable de services publics." Revue Internationale des Sciences Administratives 86, no. 1 (2020): 63. http://dx.doi.org/10.3917/risa.861.0063.

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Bayus, Barry L. "Accelerating the Durable Replacement Cycle with Marketing Mix Variables." Journal of Product Innovation Management 5, no. 3 (1988): 216–26. http://dx.doi.org/10.1111/1540-5885.530216.

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Dissertations / Theses on the topic "Marketing durable"

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Ranaivoarivelo, Sandratra. "Le marketing durable dans les PME québécoises." Thèse, Université du Québec à Trois-Rivières, 2012. http://depot-e.uqtr.ca/5208/1/030350188.pdf.

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Dhillon, Simron. "Oceanside Durable Medical Equipment." Thesis, California State University, Long Beach, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10116155.

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<p>Oceanside Durable Medical Equipment (DME) is an accredited start-up company that will offer a comprehensive line of the latest medical supplies and equipment to patients in Long Beach, California. This company will focus on the distribution of leading medical equipment brands to patients who are in need of support for short-term and chronic health conditions. Durable medical equipment can offer help outside of the hospital environment and aid in a better quality of life. </p><p> With more than 2.4 million individuals over 60 years old in Southern California, there appears to be a large ma

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Barthel, Patrick Bernard Solle Guy. "Principales dimensions d'une stratégie marketing orientée éthique / développement durable essai de modélisation d'un marketing responsable /." Metz : Université de Metz, 2007. ftp://ftp.scd.univ-metz.fr/pub/Theses/2007/Barthel.Patrick.DMZ0702.pdf.

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Barthel, Patrick Bernard. "Principales dimensions d'une stratégie marketing orientée éthique-développement durable : essai de modélisation d'un marketing responsable." Metz, 2007. http://docnum.univ-lorraine.fr/public/UPV-M/Theses/2007/Barthel.Patrick.DMZ0702.pdf.

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L'entreprise peut bénéficier d'un "avantage de marché" si elle est perçue comme "sociétalement responsable" par ses clients. Dans cette perspective, elle peut vouloir intégrer dans sa stratégie des valeurs éthiques ou de développement durable dont l'efficacité est toutefois tributaire de la capacité des "marketers" à traduire ces mêmes valeurs en bénéfices clients à travers un positionnement marketing adapté. L'objectif de cette recherche s'inscrit dans ce contexte et vise à définir les principales dimensions d’une stratégie marketing orientée "Ethique" ou "Développement Durable" au profit de

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Chau, Ngan Ngoc. "Three essays on the marketing strategies of a durable goods manufacturer." Doctoral diss., University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5156.

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When purchasing durable goods, consumers not only pay for current but also future consumption; consequently, forward looking behavior is an important consideration in durable goods markets. For example, anticipating that prices will go down in the future, consumers may delay the purchase today; such behavior has a significant impact on the firm's marketing strategies. This dissertation investigates the impact of durability on two marketing strategies: new product introductions and supply chain design. The first part of this dissertation (Chapter 3) examines a durable goods manufacturer's n

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Sasaki, Marcelo Tadashi. "Marketing de relacionamento aplicado ao setor de bens duráveis: um estudo de caso no setor imobiliário." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-24062010-115748/.

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Este estudo aborda a adequação do Marketing de Relacionamento (MR) ao mercado de bens duráveis que, por definição, apresenta baixa taxa de recompra e interação entre cliente e empresa. O tema é relevante dado que o MR é pouco explorado nesse campo ao contrário dos serviços e negócios entre empresas (business to business), mercados com alto grau de recompra e/ou interações entre empresa e cliente. A proposta do estudo é verificar se e como o MR pode ser aplicado ao mercado de bens duráveis, a partir do entendimento do próprio MR, da cadeia produtiva de um mercado de bem durável e da atuação de

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Ellis, Seth Robert. "A psychometric investigation of a scale for the evaluation of the aesthetic element in consumer durable goods." Diss., The University of Arizona, 1993. http://hdl.handle.net/10150/186560.

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A psychometric scale to measure consumer perceptions of the aesthetic dimensions of consumer durable goods is developed in this dissertation. The scale contributes an approach to measuring how a consumer durable is perceived along various aesthetic dimensions of judgment, an approach to comparing alternative product designs along these dimensions, and a basis for segmenting markets based on consumer responses to aesthetic criteria. The scale development process followed here established the feasibility of a psychometric approach to measuring the perception and evaluation of the aesthetic quali

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Michaud, Céline. "Comportements des consommateurs et biens privés à caractéristiques environnementales : une approche expérimentale." Grenoble, 2010. http://www.theses.fr/2010GRENE001.

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Notre thèse propose un éclairage sur les préférences des consommateurs pour les produits verts. Nous mobilisons les outils de l'économie expérimentale afin de mieux comprendre comment les consommateurs valorisent les caractéristiques environnementales des biens privés. Le chapitre 1 dresse un panorama des principaux enjeux théoriques liés aux propriétés de croyance et de bien public des caractéristiques environnementales. Le chapitre 2 consiste en une discussion des méthodologies de révélation des préférences. Les chapitres 3 et 4 présentent deux études expérimentales de la consommation de pro

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Boudriche, Fetta. "Faire émerger le patrimoine mondial en Algérie afin de développer son tourisme : quelle politique de marketing territorial appropriée dans une conjoncture économique complexe ?" Thesis, Reims, 2019. http://www.theses.fr/2019REIME004.

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Si je devais résumer la thèse en seul mot pour comprendre son contenu, le mot «Algérie» suffirait pour comprendre le sujet de la recherche, et les différents acteurs qui se greffent pour construire cette question : «quelle politique de marketing territorial est à mettre en place pour réhabiliter le patrimoine touristique algérien, mettre en évidence sa dimension mondiale, le valoriser économiquement et en faire un levier du développement du pays ? ». Nous déduisons ainsi que le territoire algérien est caractérisé par des richesses naturelles et culturelles, dont certaines sont classées par l’U

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Bouterfas, Imane. "RSE stratégique, création de valeur et innovation durable." Electronic Thesis or Diss., université Paris-Saclay, 2020. http://www.theses.fr/2020UPASI008.

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La mise en place d’une approche RSE stratégique devient indispensable pour la compétitivité des entreprises et pour réussir sa stratégie RSE. Il s’agit de traiter la RSE sous un angle stratégique, comme source d’avantage concurrentiel, avec une logique proactive. Une telle démarche peut contribuer au « plan de la gestion des risques, de la réduction des coûts, de l’accès au capital, des relations avec la clientèle, de la gestion des ressources humaines et de la capacité d’innovation » (commission européenne, 2011). Nos études de cas montrent que ces entreprises génèrent une valeur significativ

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Books on the topic "Marketing durable"

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Bayus, Barry L. Applying targeted-marketing principles to consumer durables: Working paper. Marketing Science Institute, 1991.

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Bayus, Barry L. Applying targeted-marketing principles to consumer durables: Working paper. Marketing Science Institute, 1991.

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Bayus, Barry L. A segmentation model for the targeted marketing of consumer durables: Technical working paper. Marketing Science Institute, 1994.

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Kikakuchō, Japan Keizai. NIEs kara no yunyū shōhizai no ryūtsū jittai oyobi riyō jittai chōsa hōkokusho: Shōwa 63-nendo Keizai Kikakuchō itaku chōsa. Ōsaka-shi Shiminkyoku, 1989.

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McKenzie-Mohr, Doug. Promouvoir un avenir viable: Introduction au marketing socio-communautaire. Table ronde nationale sur l'environnement et l'économie, 1996.

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Kassirer, Jay. Outils de changement: Méthodes éprouvées pour promouvoir la responsabilité civique face à l'environnement : guide de travail. Table ronde nationale sur l'environnement et l'économie, 1998.

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Makower, Joel. Strategies for the Green Economy. McGraw-Hill, 2008.

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J, Plotkin Mark, Famolare Lisa, Conservation International, and Asociación Nacional para la Conservación de la Naturaleza., eds. Sustainable harvest and marketing of rain forest products. Island Press, 1992.

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United States. Congress. House. Committee on Ways and Means. Subcommittee on Oversight. Abusive marketing practices by durable medical equipment suppliers: Including findings and recommendations of the subcommittee : oversight initiative report from the Subcommittee on Oversight. U.S. G.P.O., 1991.

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Paul, Ekins, and Voituriez Tancrède 1968-, eds. Trade, globalization and sustainability impact assessment: A critical look at methods and outcomes. Earthscan, 2009.

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Book chapters on the topic "Marketing durable"

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Kostecki, Michel. "Product Durability and Marketing Strategies." In The Durable Use of Consumer Products. Springer US, 1998. http://dx.doi.org/10.1007/978-1-4757-2819-4_3.

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Kostecki, Michel. "Marketing and Durable Use of Consumer Products." In The Durable Use of Consumer Products. Springer US, 1998. http://dx.doi.org/10.1007/978-1-4757-2819-4_1.

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De Groot, Maarten, and Bryn Mccrossan Maire. "Collector’s Car and Marketing of New Vehicles." In The Durable Use of Consumer Products. Springer US, 1998. http://dx.doi.org/10.1007/978-1-4757-2819-4_11.

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Moore, Michal C., and André Turcotte. "Voters as Consumers of Durable Goods." In Political Marketing in the 2019 Canadian Federal Election. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50281-2_8.

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Keng, Kau Ah, and Mabel Chia. "Brand Loyalty Across Durable Products." In Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16943-9_99.

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Bemmaor, Albert C. "Modeling the Diffusion of New Durable Goods: Word-of-Mouth Effect Versus Consumer Heterogeneity." In International Series in Quantitative Marketing. Springer Netherlands, 1992. http://dx.doi.org/10.1007/978-94-011-1402-8_6.

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Anderson, Patricia M., and Xiaobong He. "Consumer Behavior in East/West Cultures: Implications for Marketing a Consumer Durable." In Proceedings of the 1996 Multicultural Marketing Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_2.

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Caplliure, Eva María, Rafael Curras-Pérez, Maria José Miquel, and Carmen Perez-Cabañero. "Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness." In Advances in National Brand and Private Label Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-20182-5_18.

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Seaton, F. B., and H. A. Laskey. "The Role of Service Quality in Durable Goods Retailing: A Conjoint Approach." In Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13144-3_34.

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Hutchens, Stephen P., and Jon M. Hawes. "The Salience of Low Price in the Marketing of Remanufactured Consumer Durable Goods." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_19.

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Conference papers on the topic "Marketing durable"

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Santos, Bárbara Pereira Carmona dos, and Larissa Melo dos Santos. "O PROJETO VISITE O CAMPUS NA QUALIFICAÇÃO DOS GUIAS DE TURISMO FORMADOS PELO IFPA CAMPUS BRAGANÇA." In I CONGRESSO DE EDUCAÇÃO, INTERDISCIPLINARIDADE E PRÁTICAS ESCOLARES. CEEINTER, 2025. https://doi.org/10.56579/eduinterpe.v1i2.2253.

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Este trabalho aborda os procedimentos transdisciplinares do projeto "Visite o Campus", desenvolvido no âmbito do projeto de extensão Laboratório de Turismo, Hospitalidade e Lazer com vistas a atender à demanda de visitas de escolas da região bragantina ao campus do IFPA em Bragança. O objetivo é apresentar a origem, ações, metodologia e resultados do projeto, que integra docentes e discentes do curso Técnico em Guia de Turismo. Metodologicamente, durante 2024 foram implementadas ações de reordenamento e sistematização das visitas, incluindo coleta de informações, capacitação de alunos, criação

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De Almeida Martins da Silva, Fernanda, and Gustavo Barbieri Lima. "MONITORAMENTO DE MÍDIAS SOCIAIS: como o LinkedIn da NovaPR engaja colaboradores e público externo?" In VII Simpósio de Tecnologias da Fatec de Sertãozinho (SITEFA/Stz). Fatec Sertãozinho, 2024. https://doi.org/10.33635/sitefa.v7i1.286.

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O objetivo geral da presente pesquisa é analisar de que forma a agência de comunicação NOVA PR utiliza o marketing digital para engajar o público interno e externo da rede social LinkedIn, bem como compreender as estratégias digitais adotadas nessa plataforma. Para tal, utilizou-se a Netnografia como método de pesquisa. A análise ocorreu de primeiro de outubro de 2023 a 29 de fevereiro de 2024. Os principais resultados apontaram que: (a) a NOVA PR possui um perfil sólido e atualizado na plataforma, além de fiéis e ativos de seguidores. (b) foram publicadas cotidianamente postagens com tom amig

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Chen, Long-Jeng, and Ming-San Lee. "A Stack Design for Portable Direct Methanol Fuel Cell Based on the Newly Developed Heterogeneous Composite Bipolar Plate." In ASME 2004 2nd International Conference on Fuel Cell Science, Engineering and Technology. ASMEDC, 2004. http://dx.doi.org/10.1115/fuelcell2004-2458.

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There are several problems associated with the marketing of portable direct methanol fuel cell (DMFC). The most critical one is how to supply fuel to all cells without supplementary devices. It requires a serial connection of 12, 24 and 48 cells to acquire enough voltage to operate a cellular phone, a digital video camera and a personal computer, respectively. How can methanol be supplied to all these cells if the conventional stacking method is adopted? Supplementary devices such as pumps, fans, and complex piping system must be used and, as a result, the word “portable” no longer applies. Ne

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Novaes, Matheus Henrique da Silva, and Gustavo Barbieri Lima. "O IMPACTO DA COVID-19 NAS ESTRATÉGIAS DE MARKETING DAS EMPRESAS." In IV Simpósio de Tecnologias da Fatec de Sertãozinho (SITEFA/Stz). Fatec Sertãozinho, 2022. http://dx.doi.org/10.33635/sitefa.v4i1.167.

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O objetivo central da presente pesquisa é investigar se os impactos sofridos pelos negócios, especificamente das empresas ALPHA, BETA e GAMA, devido à pandemia do Covid-19, resultou em um direcionamento maior para as estratégias de marketing digital, assim como analisar quais foram as principais ferramentas digitais utilizadas. Utilizou-se o método de estudo multi-caso para se analisar as empresas ALPHA, BETA e GAMA no que tange à utilização do marketing digital. Os principais resultados apontam que: (a) as empresas analisadas, durante a pandemia, investiram mais em marketing digital, redes so

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González-Otálora, Yesid. "LABCONSUMO." In Memorias Primera Bienal RAD. Red Académica de Diseño - RAD, 2024. https://doi.org/10.53972/rad.mbrad.2024.1.386.

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LAB CONSUMO- SOFTWARE HIPERMEDIA PARA MARKETING Y PUBLICIDAD es la aplicación experimental del laboratorio hipermedial de investigación en consumo, diseñado y programado como una aplicación hipermedia durante el año 2023 a través de un proceso de investigación creación donde además se produjo un Esquema de proceso de diseño e interacción que proyecta los pasos en la construcción de dicho entorno inmersivo desde una óptica técnica, consolidando así un set de herramientas que nos permitirán en este segundo estadio en el que consolidaremos los niveles de ejecución del aplicativo y resolveremos el

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Grieger, Jenifer Daiane, Maria do Carmo Duarte Freitas, and Maria Carolina Bianchi de Avis Neves. "Marketing e Engajamento Científico no Instagram da Revista AtoZ - novas práticas em informação e conhecimento." In Abec Meeting. ABEC Brasil, 2021. http://dx.doi.org/10.21452/abecmeeting2021.43.

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A revista AtoZ – novas práticas em informação e conhecimento se propõe a contribuir, oportunizar e dar visibilidade aos jovens pesquisadores que, normalmente, encontram dificuldades em publicar seus primeiros artigos científicos. Como chegar a este público por meio das mídias sociais? Pergunta que mobilizou a ideia deste artigo que apresenta um relato de experiência sobre as ações de marketing científico no Instagram. A revista AtoZ em fluxo contínuo do curso de Pós-Graduação em Gestão da Informação, da Universidade Federal do Paraná. O plano de marketing da revista tem três estratégias de des

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Rocha de Oliveira, Eduardo, Graziela Oste Graziano Cremonezi, Jacir Leonir Casagrande, and Alvaro José de Souto. "ESTRATÉGIAS DE MARKETING: INOVAÇÃO NO VAREJO DURANTE AS MEDIDAS DE RESTRIÇÃO E DISTANCIAMENTO SOCIAL PROVOCADAS PELA PANDEMIA DA COVID-19." In IV Simpósio de Engenharia, Gestão e Inovação. Even3, 2021. http://dx.doi.org/10.29327/sengi2021.347971.

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Perez-Rueda, Alfredo, Daniel Belanche, and Narciso Lozano. "Instagram como herramienta de aprendizaje en el aula universitaria." In IN-RED 2019: V Congreso de Innovación Educativa y Docencia en Red. Editorial Universitat Politècnica de València, 2019. http://dx.doi.org/10.4995/inred2019.2019.10371.

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El creciente interés y uso de Instagram como herramienta de marketing supone una oportunidad para los procesos de aprendizaje afines a éste área. Esta investigación se basa en la creación de una cuenta de Instagram para una asignatura del Grado universitario de Marketing e Investigación de Mercados. El estudio, realizado durante dos años, describe la evolución de 2019, Universitat Politècnica de València Congreso In-Red (2019) Instagram como herramienta de aprendizaje en el aula universitaria los estudiantes desde un rol pasivo, siendo meros usuarios pasivos de la cuenta de la asignatura, a un

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Coutinho, Fernanda, Paula Fernandes, Felipe Bonomi de Lima, Nayara Pelegrinello, and Anderson Miyatake. "Utilização de Metodologias Ativas em Ambientes Profissionais: o desafio Digimax." In 28 CIAED - Congresso Internacional ABED de Educação a Distância. Associação Brasileira de Educação a Distância - ABED, 2023. http://dx.doi.org/10.17143/ciaed.xxviiiciaed.2023.230416.

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A utilização de metodologias ativas no contexto dos ambientes profissionais possibilita ao aluno uma aproximação com a sua futura profissão. Nesse sentido, a equipe pedagógica dos cursos de Educação a Distância de Gestão Comercial e Marketing, da Unicesumar realizou um Desafio, por meio da resolução de cases, na empresa Digimax. Foi feita uma visita guiada pelos professores, para que os alunos pudessem experimentar essa prática profissional. As orientações para o Desafio ficaram disponíveis no Ambiente Virtual de Aprendizagem, por meio da plataforma Genially, e os cases foram enviados pelo Goo

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Sempere Ferre, Francisca. "El alumno como influencer: nuevos modelos educativos en el aula del siglo XXI." In IN-RED 2023: IX Congreso de Innovación Educativa y Docencia en Red. Editorial Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/inred2023.2023.16691.

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El término superalimentos utilizado a nivel de marketing en los últimos años, se ha utilizado para describir alimentos con beneficios cuestionables sobre la salud, no existiendo una definición consensuada al respecto. Televisión, internet, influencers, actores, etc. propician y refuerzan su consumo en la población en general. El objetivo general de este proyecto fue mejoran el conocimiento cientíco de este tipo de alimentos mediante la transformación de los estudiantes en influencers o divulgadores científicos. El experimento se realizó en la asignatura de Bromatología del Grado de Nutrición H

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Reports on the topic "Marketing durable"

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b

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Cediel Domínguez, Andrea Nathalia, and Juan Camilo Vega Guerrero. La competitividad endógena en emprendimientos sociales en la ciudad de Bucaramanga. Universidad Nacional Abierta y a Distancia- UNAD, 2022. http://dx.doi.org/10.22490/ecacen.6310.

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El presente trabajo de investigación se desarrolla en el marco de las temáticas de emprendimiento social, competitividad y marketing en organizaciones sociales de la ciudad de Bucaramanga y su área metropolitana. El objetivo del estudio es identificar las variables que inciden en la competitividad interna en organizaciones sociales que atienden niños en estado de vulnerabilidad de la ciudad de Bucaramanga mediante la aplicación de un cuestionario durante el segundo semestre de 2021. El análisis de los factores de competitividad se realiza mediante el análisis de frecuencias y de tendencia cent

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León Guerrero, Jenny Patricia, and Juan Camilo Vega Guerrero. La competitividad endógena en emprendimientos sociales en la ciudad de Bogotá y Buenaventura. Universidad Nacional Abierta y a Distancia, 2023. http://dx.doi.org/10.22490/ecacen.6937.

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El presente documento busca identificar los factores de mercadeo interno que inciden en organizaciones de emprendimiento social de localidades de Bogotá y Buenaventura, mediante cuestionarios aplicados a los representantes legales o CEO de 20 organizaciones de este tipo, estas encuestas se aplicaron durante el primer y segundo semestre del 2022 por medio de un instrumento que consta de 8 componentes y 17 preguntas. El estudio se articula con el proyecto de investigación de la ECACEN denominado: La competitividad endógena de marketing en organizaciones de emprendimiento social en Colombia. De e

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Sasaki, Keisuke, Javier García Larumbe, and Lucio Javier Garcia Merino. Diseño de planes de fortalecimiento a partir del uso de la herramienta para evaluar la aplicación de buenas prácticas en el área de gestión comercial en empresas de agua y saneamiento. Inter-American Development Bank, 2017. http://dx.doi.org/10.18235/0010135.

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La División de Agua y Saneamiento (INE/WSA) del BID lanzó en el año 2011 una herramienta para apoyar a las empresas operadoras de agua potable y alcantarillado sanitario en la identificación y adopción de las mejores prácticas en diferentes áreas de su gestión comercial (Herramienta). Esta Herramienta permite hacer un diagnóstico sobre los procedimientosvinculados a la facturación y cobranzas, a partir del cual se puede identificar áreas de gestión que necesitan ser fortalecidas y elaborar planes de acción para implementar. La utilización de la Herramienta involucra un proceso de evaluación es

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