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Journal articles on the topic 'Marketing durable'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Beji-Becheur, A., and N. Ozca lar-Toulouse. "Institutionnalisation du developpement durable et emergence d'un marketing durable." Recherche et Applications en Marketing 29, no. 3 (2014): 3–9. http://dx.doi.org/10.1177/0767370114528615.

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2

G, Saranya. "A Study on Consumer Behavior towards Durable Goods- with Special reference to Theni District." Shanlax International Journal of Commerce 7, S3 (2019): 9–13. https://doi.org/10.5281/zenodo.2572403.

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Consumer behavior is center of modern marketing, understanding his behavior is  quite essential for efficient and effective marketing management. Customers may state their needs, wants but act otherwise. They may not be in touch with their deeper motivations. India’s consumer market is riding the crest of the country’s economic boom. Driven by a young population with access to disposable incomes and easy finance options, the consumer market has been throwing up staggering figures. Marketing problem enhancing from the consumer’s behavior has a gre

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3

KAPUSTINA, LARISA, and ALEXANDRA ZHURAVLEVA. "MARKETING CONCEPT FOR DURABLE GOODS SALES MANAGEMENT." International Journal of Management Cases 13, no. 3 (2011): 227–34. http://dx.doi.org/10.5848/apbj.2011.00057.

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BINNINGER, Anne-Sophie. "Entreprises et Développement durable : l'intégration proactive de la consommation durable dans les stratégies marketing internationales." Management international 12, no. 2 (2008): 97–108. http://dx.doi.org/10.59876/a-n4y6-fc2h.

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The purpose of this article is to propose an integrating conceptual framework of sustainable consumption and link it with marketing practices and strategies. Based on an analysis of the literature, the identification of the key stages of the sustainable consumption process leads to the proposal of specific marketing levers. The latter should enable companies, oriented towards proactive approaches to sustainable development, to produce offers adapted to this mode of consumption. [PUBLICATION ABSTRACT]

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5

Fisher, Robert J. "Durable Differentiation Strategies for Services." Journal of Services Marketing 5, no. 1 (1991): 19–28. http://dx.doi.org/10.1108/08876049110035459.

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6

Merunka, Dwight. "Produits durables: un essai de clarification du concept." Recherche et Applications en Marketing (French Edition) 7, no. 4 (1992): 105–13. http://dx.doi.org/10.1177/076737019200700405.

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Bien que les recherches consacrées spécifiquement aux produits durables soient assez nombreuses, très peu d'auteurs se sont efforcés de définir précisément le concept de bien durable. Ce papier approfondit les spécificités des produits durables et en déduit des implications pour la stratégie marketing des fabricants.

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7

K.Priya, P. Jagadeesan. "Influence of Social Media Marketing on Business Performance of Durable Goods with Special Reference to Chengalpet District." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (2023): 7685–96. http://dx.doi.org/10.52783/tjjpt.v44.i4.2626.

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With the advent of technology the social media marketing is playing a significant role in the business. The social media tools are Facebook, YouTube, Twitter and Amazon etc., are used by all kind of business people. The business people use social media tools to promote their products and services. This study is focused on durable goods like household appliances, car, electrical & electronic items, books etc. are available in online marketing. With the help of social media marketing the durable goods performed well in online sites. In these sites they mention the product details, cost, warr

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8

S., Soniya. "CONSUMER BEHAVIOUR OF WOMEN FOR DURABLE PRODUCTS IN KERALA." International Journal of Marketing & Financial Management 3, no. 6 (2016): 31–37. https://doi.org/10.5281/zenodo.10811300.

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<strong>ABSTRACT </strong>          <em>“Many things that were considered as luxuries till about ten years ago have become necessities for more people today”. And in case of durable Products consumption it has happened also as which were luxury at once becomes necessity now. Consumer centric marketing style is predominant in durables which in turn revolve round the consumer purchase attitude. Today women’s are chief purchase officer controlling 85% of all purchase decision .In India women hold more than 25% of the white collar jobs in s

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9

Powell, Madeline, and Stephen P. Osborne. "Entreprises sociales, marketing et prestation durable de services publics." Revue Internationale des Sciences Administratives 86, no. 1 (2020): 63. http://dx.doi.org/10.3917/risa.861.0063.

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10

Bayus, Barry L. "Accelerating the Durable Replacement Cycle with Marketing Mix Variables." Journal of Product Innovation Management 5, no. 3 (1988): 216–26. http://dx.doi.org/10.1111/1540-5885.530216.

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11

Badot, Olivier. "Éditorial – Le « marketing durable » appelle à une ontologie critique." Management & Avenir N° 137, no. 5 (2023): 13–15. http://dx.doi.org/10.3917/mav.137.0013.

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Kanwal, Supreet, Harsh Vardhan Samalia, and Gurparkash Singh. "The Role of Marketing Intelligence in Brand Positioning." Journal of Cases on Information Technology 19, no. 1 (2017): 24–41. http://dx.doi.org/10.4018/jcit.2017010103.

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The presented study explains the role of Marketing Intelligence (MI) in the brand positioning of select consumer durable goods. This involves examining the usage and application of Marketing Information System (MkIS) by the various marketing professionals for formulating brand positioning strategies related to various consumer durable goods offered by their respective organizations. One of the aims of this study is to design a scale that examines the impact of MI on the identified brand positioning factors derived from the extensive review of literature and exploratory factor analysis. Survey

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13

Soutar, Geoffrey N., Richard C. Bell, and Yvonne M. Wallis. "Consumer Acquisition Patterns for Durable Goods: A Rasch Analysis." European Journal of Marketing 24, no. 8 (1990): 31–39. http://dx.doi.org/10.1108/eum0000000000613.

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14

Dr., K. Veerakumar. "CONSUMER BEHAVIOR AND FACTORS INFLUENCING PURCHASE DECISION OF DURABLE GOODS." International Journal of Computational Research and Development 2, no. 2 (2017): 7–10. https://doi.org/10.5281/zenodo.838250.

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The Consumer behavior or buyer behavior has gained increased importance in a consumer oriented marketing planning and management. The study of consumer behavior is an attempt to understand what the consumer want, why they want. Consumer behavior reflects the totality of consumer’s decisions with respect to acquisition, consumption and disposition of goods, services, time and idea by human decision making. It also includes whether, why, when, where, how, how much and how often and how long consumer will use or dispose of an offering.

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Banerjee, Sumitro, and David A. Soberman. "Product development capability and marketing strategy for new durable products." International Journal of Research in Marketing 30, no. 3 (2013): 276–91. http://dx.doi.org/10.1016/j.ijresmar.2013.01.003.

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16

Witek-Hajduk, Marzanna, and Andrzej Sznajder. "Marketing Alliances Between Retailers and Manufacturers of Consumer Durable Goods." Gospodarka Narodowa 290, no. 4 (2017): 83–98. http://dx.doi.org/10.33119/gn/100745.

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17

Jing, Bing. "Exogenous Learning, Seller-Induced Learning, and Marketing of Durable Goods." Management Science 57, no. 10 (2011): 1788–801. http://dx.doi.org/10.1287/mnsc.1110.1355.

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18

Amidjogbe, Sèvèho Timothée Ignace. "Personnalité du dirigeant et marketing dans le développement local durable." Canadian Journal of Regional Science 45, no. 3 (2022): 174. http://dx.doi.org/10.7202/1094689ar.

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19

Romestant, Fanny. "L’écoute des parties prenantes dans une optique de développement durable : continuité ou alternative pour le marketing de projets industriels ?" Management & Sciences Sociales N° 19, no. 2 (2015): 37–51. http://dx.doi.org/10.3917/mss.019.0037.

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Cette contribution questionne l’objectif même du marketing centré sur la « valeur client » pour proposer, dans la lignée des travaux de Deshayes et Lecoeuvre-Soudain (2011) en marketing industriel et marketing de projets, la notion de « valeur sociétale ». Dans le cadre du développement durable, cela implique de traiter du lien entre acteurs primaires (client, maîtrise d’oeuvre, entreprises) et les autres parties prenantes (ONG, riverains, etc.). Cette recherche est née d’un projet avec une entreprise du secteur industriel des transports, initiant une démarche de développement durable. À trave

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20

Medina, Jose F., and Pavlos Michaels. "Adoption of Novel Consumer Durable Goods in Less Developed Countries." Journal of Marketing Theory and Practice 2, no. 4 (1994): 77–90. http://dx.doi.org/10.1080/10696679.1994.11501671.

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21

Estelami, Hooman, and Peter De Maeyer. "Product category determinants of price knowledge for durable consumer goods." Journal of Retailing 80, no. 2 (2004): 129–37. http://dx.doi.org/10.1016/j.jretai.2004.04.003.

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22

Kottoor, Nimmy S., and Dr Abin T. Mathews. "Consumer Behaviour Towards Durable Goods: A Study On Thiruvananthapuram District." IOSR Journal of Humanities and Social Science 29, no. 9 (2024): 16–22. http://dx.doi.org/10.9790/0837-2909051622.

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Understanding consumer behaviour is fundamental to modern marketing, making it essential for effective marketing management. While consumers may articulate their needs and desires, their actual behaviour often diverges, reflecting deeper motivations they might not even recognize. India's consumer market is currently flourishing, fuelled by the nation's robust economic growth. This expansion is largely driven by a youthful population with increasing disposable incomes and easy access to financing options, leading to remarkable market outcomes. The challenges posed by consumer behaviour are beco

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23

Bayus, Barry L., and Raj Mehta. "A Segmentation Model for the Targeted Marketing of Consumer Durables." Journal of Marketing Research 32, no. 4 (1995): 463–69. http://dx.doi.org/10.1177/002224379503200408.

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The authors use finite mixture distribution theory to develop a segmentation model for targeting potential consumer durable buyers. The model enables them to identify simultaneously durable replacer segments on the basis of household characteristics and product ages and determine which of the household characteristics are significant predictors of segment membership. Using household data for five home appliances, the authors present an empirical application of the model. They also discuss managerial implications and uses of this approach.

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24

N, Senthil Kumar, and Umavathy G. "A Study on Consumer Behaviour towards Durable Products Purchase Behaviour Changes in India." Shanlax International Journal of Commerce 6, S1 (2018): 82–86. https://doi.org/10.5281/zenodo.1419404.

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 The  field  of  consumer  behavior  was  rooted  in  the  marketing concept  which  was  a  marketing  strategy  evolved  in  the  late  1950s after  marketers  passed  through  a  service  at  marketing  approaches like  production  concept,  product  concept  and  selling  concept. Consumer oriented marketing approach come to know as marketing concept  which  focused  on  the  needs  and &

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25

Bayus, Barry L. "The Consumer Durable Replacement Buyer." Journal of Marketing 55, no. 1 (1991): 42. http://dx.doi.org/10.2307/1252202.

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26

Koenigsberg, Oded, Rajeev Kohli, and Ricardo Montoya. "The Design of Durable Goods." Marketing Science 30, no. 1 (2011): 111–22. http://dx.doi.org/10.1287/mksc.1100.0592.

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27

Bayus, Barry L. "The Consumer Durable Replacement Buyer." Journal of Marketing 55, no. 1 (1991): 42–51. http://dx.doi.org/10.1177/002224299105500104.

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28

Levinthal, Daniel A., and Devavrat Purohit. "Durable Goods and Product Obsolescence." Marketing Science 8, no. 1 (1989): 35–56. http://dx.doi.org/10.1287/mksc.8.1.35.

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29

Donavan, D. Todd, Swinder Janda, and James G. Maxham. "Identification and Aftermarket Personalization with Durable Goods." Psychology & Marketing 32, no. 6 (2015): 611–23. http://dx.doi.org/10.1002/mar.20804.

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30

Balathandayutham, P., and K. Anandanatarajan. "INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER ENGAGEMENT TOWARDS DURABLE PRODUCTS." International Journal of Research -GRANTHAALAYAH 8, no. 7 (2020): 335–39. http://dx.doi.org/10.29121/granthaalayah.v8.i7.2020.787.

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The purpose of this paper is to explore the impact of marketing through social media on consumer engagement. The sample population consisted of the online purchasers through a leading website of Chennai, for the previous 5 years. The respondents so selected for the study were asked to explain which type of postings on the websites made them to purchase through online, which of the factors made them to take part in online purchase and also to explore if these features have an influence over their purchase behaviours. The respondents of the study were selected through convenience sampling method

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31

Lanseur, Akila, and Hamid Kherbachi. "Le marketing devient digital." Management & Sciences Sociales N° 26, no. 1 (2019): 51–59. http://dx.doi.org/10.3917/mss.026.0051.

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Ce présent article vise à montrer les diverses opportunités et les différents enjeux offerts par la transformation digitale aux entreprises qui doivent faire face à plusieurs défis à travers cette nouvelle sphère économique. Grâce à la technologie de communication notamment celle des smartphones, nous sommes devant un monde connecté. Les sites web, les réseaux sociaux, le mobile et plusieurs autres outils présentent une réelle opportunité pour promouvoir les produits et les services et rester proche des clients en assurant une relation forte et durable avec eux. Cette recherche fournit un pano

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32

Juyal, Som Aditya. "Effect of Demographic Factors on Consumer Buying Behaviour of Durable Goods." Indian Journal of Marketing 43, no. 12 (2013): 24. http://dx.doi.org/10.17010/ijom/2013/v43/i12/80511.

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33

Kumar, Rakesh, and S. K. Kaushal. "A Study of Factors Affecting Consumer Behaviour Towards Electronic Durable Goods." Indian Journal of Marketing 49, no. 7 (2019): 35. http://dx.doi.org/10.17010/ijom/2019/v49/i7/145403.

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34

Kanwal, Supreet, Gurparkash Singh, and Harsh Vardhan Samalia. "The Role of Organizational Culture and Process-Structure in Marketing Intelligence." Journal of Cases on Information Technology 19, no. 1 (2017): 60–78. http://dx.doi.org/10.4018/jcit.2017010106.

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The presented study seeks to explore the factors impacting MI of select consumer durable organizations and to know the strength of their relationship. The intention is the development of a scale and to find the role of organizational culture and process-structure in generating MI. Survey method is used to collect the responses of IT professionals of select consumer durable companies. Data from IT professionals of consumer durable companies from Northern region of India has been collected. The principles of reliability, validity, sensitivity in the design of scale and linear regression techniqu

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35

Kumar, Dr Shweta. "The SWOT Analysis of Green Marketing in India with Special Reference to Consumer Durable Products." IOSR Journal of Humanities and Social Science 28, no. 7 (2023): 64–68. http://dx.doi.org/10.9790/0837-2807096468.

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As many environmental issues are rising their heads in modern times like Global warming, Pollution and degradation of natural resources etc. With the effect of all these environmental issues government and many organizations are concerned about the green marketing activities to cope up the same in favor of environmental protection. Green Marketing is basically as a remedy completely in favor of adoption of green products and services approach. Even nowadays the importance and opportunities of green marketing increasing and lots of consumers start demanding for the green products. With the infl

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36

Gallot-Delamézière, Emmanuelle. "Site périphérique-site stratégique : projet durable ou instrument de marketing territorial ?" Territoire en mouvement, no. 3 (September 1, 2007): 40–52. http://dx.doi.org/10.4000/tem.763.

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37

Chau, Ngan N., and Steven A. Schulz. "Selling Versus Leasing of Durable Goods: The Impact on Marketing Channels." Journal of Marketing Channels 21, no. 1 (2014): 4–17. http://dx.doi.org/10.1080/1046669x.2013.830800.

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38

Desai, Preyas, and Devavrat Purohit. "Leasing and Selling: Optimal Marketing Strategies for a Durable Goods Firm." Management Science 44, no. 11-part-2 (1998): S19—S34. http://dx.doi.org/10.1287/mnsc.44.11.s19.

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39

García, Sara, Lorena Carrete, and Pilar Arroyo. "Automobile manufacturers, marketing channels and consumer loyalty." Contaduría y Administración 65, no. 3 (2019): 191. http://dx.doi.org/10.22201/fca.24488410e.2020.2411.

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The aim of this paper is to demonstrate the importance of cooperation between manufacturers of durable goods, specifically cars, and their marketing channels to accomplish strategic goals such as customer retention. A survey was administered to 644 owners of sub-compact cars manufactured by the three lead automakers in Mexico—Nissan, GM and Volkswagen. Based on this data, multi-scales measuring key concepts were validated and a regression analysis applied to test the research hypotheses. Results indicate satisfaction with the car brand and satisfaction with the after-sales services equally con

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40

DEMONTROND, Robert. "Par delà le développement durable : une exploration du sens managérial de la « décroissance soutenable »." Management international 12, no. 4 (2008): 97–106. http://dx.doi.org/10.59876/a-pmex-gc0y.

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The past few years has seen an increase in the use of sustainable development as a marketing tool. This theme enables actually the firms to depict themselves in heroic postures, such as the "saviors of the world". What is contested here? We remind ecologic limits of the concept of sustainable development. Then we analyze and discuss the alternative positions held by the movement of growth objectors. The concept of "sustainable degrowth" is proposed, to design every economic positioning which adopt an imaginary and a system of practices oriented toward the minimization of the consumption (of ra

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Liloca, Mendeca, and Simone Stewart. "Service Products and Brand Determination Strategy." Journal Dimensie Management and Public Sector 1, no. 1 (2020): 11–16. http://dx.doi.org/10.48173/jdmps.v1i1.20.

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This study purpose to understand the service products and brand determination sttrategy. This study discusses products and services, classification of products and services, brand determination strategy and marketing services. Choosing a brand name involves finding the best brand name based on a careful review of the benefits of the product, the target market, and the proposed marketing strategy. service marketing that need to be known in service marketing, namely: Intangibillty (intangible), Inseparability (cannot be separated), Variabillity/heterogeneity (changeable), Perishabbility (not dur

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Ms., Prerna Tikku. "OPPORTUNITIES AND PROBLEMS OF RURAL MARKETING IN INDIA." International Journal of Marketing & Financial Management Volume 5, Issue 3, Mar-2017 (2017): pp 01–05. https://doi.org/10.5281/zenodo.581781.

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This paper is attempted to study the opportunities and problems of rural market. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. The so-called urban markets are crowded and saturated and the share of agriculture in GDP (Gross Domestic Product) is going down but India still lives in her villages. Such a potential market was being ignored by corporate sector and small and medium industries. Hence it is proposed to study the potentiality and problems of rural m

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Musayeva, Shoira Azimovna, Dilfuza Ilkhomovna Usmonova, and Farzod Shokhrukhovich Usmanov. "PROBLEMS WITH MARKETING RESEARCH IN THE FURNITURE MARKET." Eurasian Journal of Academic Research 1, no. 6 (2021): 32–35. https://doi.org/10.5281/zenodo.5450527.

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In this article, when buying furniture products, consumers use a wide range of information, namely: they analyze various information, try to find the best purchase option, choose a product in accordance with their lifestyle, taste and abilities. Financial, technical, time and psychological risks are also taken into account when a consumer purchases a durable product.

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Punj, Girish. "PRESEARCH DECISION MAKING IN CONSUMER DURABLE PURCHASES." Journal of Consumer Marketing 4, no. 1 (1987): 71–82. http://dx.doi.org/10.1108/eb008191.

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Tatavarthy, Aruna Divya, and Kanchan Mukherjee. "Payment methods and their effect on durable goods replacement." Journal of Consumer Marketing 36, no. 4 (2019): 484–93. http://dx.doi.org/10.1108/jcm-11-2017-2435.

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Purpose Unlike point of purchase behavior, not much is known about how payment method impacts post-purchase behavior, especially for durable goods where user experience can last over long periods. The purpose of this paper is to link two strands of literature for the first time by uncovering systematic linkages between the payment method (upfront cash vs loan) used for purchase of durable goods and the replacement timings for the same. Design/methodology/approach The authors predict that cash purchases are more likely to have shorter replacement horizons compared to loan purchases and propose

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46

Wisner, D'Lane. "Recycling durable vinyl products." Journal of Vinyl and Additive Technology 4, no. 2 (1998): 87–89. http://dx.doi.org/10.1002/vnl.10019.

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Sharma, Narinder. "Rural Marketing in India-An Over view: Case Study of BSNL." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 1, no. 3 (2006): 192–99. http://dx.doi.org/10.24297/ijmit.v1i3.1419.

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The growing complexities in the modern marketing are also generating ample opportunities in the business world and it has become important for the producers of goods and services to tap all such markets where enough untapped potential is available. The dynamic change in the marketing practices and strategies has transformed the marketing environment to a significant extent. To meet the challenge of creation and retention of customers and entry to rural market with good product packages has become need of an hour. On the other hand increased purchasing power of rural customers has attracted the

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48

Strazzieri, Alain. "Mesurer l'implication durable vis-à-vis d'un produit indépendamment du risque perçu." Recherche et Applications en Marketing (French Edition) 9, no. 1 (1994): 73–91. http://dx.doi.org/10.1177/076737019400900104.

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Certaines échelles de mesure de l'implication durable du consommateur vis-à-vis d'une classe de produit incluent les deux composantes du risque perçu. L'objet de cet article est de démontrer qu 'une telle inclusion n'est ni conceptuellement ni empiriquement fondée : l'implication durable et le risque perçu n'ont en commun que la gravité perçue d'un mauvais choix, ont des conséquences différentes sur le comportement régulier du consommateur, et donc sur sa réceptivité aux programmes marketing. Des conséquences significatives de l'implication durable ne sont pas prédites par le risque perçu, et

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Kothari, Dr Hemant, Dr Swati Lodha, Dr Nirmala Joshi, and Ms Sana Khan. "Impact of Social Media Marketing on iGen Consumer Buying Behaviour of White Goods." MET Management Review 09, no. 01 (2022): 36–41. http://dx.doi.org/10.34047/mmr.2020.9106.

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The industry has witnessed the unprecedented changes in the marketing competitive landscape over the past few years. People across the globe have drastically enhanced and integrated themselves to the new digital life. Furthermore the amplifying technological advancement and the disposable income are substantially enabling the consumers to shift for the consumer durable smart appliances. This has further boosted the demand for the consumer durable white goods. At the same time the businesses also had to and are still thriving on the Digital and Social Media platforms to not only survive but als

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50

Sim Ong, Fon, Philip J. Kitchen, and Shih Shiuan Chew. "Marketing a consumer durable brand in Malaysia: a conjoint analysis and market simulation." Journal of Consumer Marketing 27, no. 6 (2010): 507–15. http://dx.doi.org/10.1108/07363761011078244.

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PurposeThis paper aims to use conjoint analysis to examine how Malaysian consumers make decisions regarding a consumer durable product – namely room air conditioners – under multi‐cue situations.Design/methodology/approachThis study first assesses the impact of a priori perceived differences between brand names, country of manufacture, price, quality, technological advancement, and warranty on product evaluation. Second, the relative importance of the attributes as evaluative criteria is determined by performing part worth analysis. Six pertinent hypotheses are developed and tested. Conjoint a

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