Relevant bibliographies by topics / Marketing dynamics / Dissertations / Theses
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Dissertations / Theses on the topic 'Marketing dynamics'

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Published: 4 June 2021
Last updated: 14 February 2022

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1

Samuel, Anthony John. "An empirical study of the marketing dynamics of the Fairtrade Towns movement." Thesis, Cardiff University, 2012. http://orca.cf.ac.uk/47570/.

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This study explores the marketing dynamics of the Fairtrade Towns movement in the United Kingdom and presents unique, empirical insights and understandings of its place-based marketing dynamics. It recognises that Fairtrade Towns, despite their rapid growth and recognition as a major contributor to Fairtrade marketing, still remain significantly under-researched. It also argues that the activities of Fairtrade Towns need to be considered through a marketing lens and presents a comprehensive application of grounded theory, to empirically capture the marketing dynamics of Fairtrade Towns directl
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Biroscak, Brian J. "Use of System Dynamics Modeling to Explicate the Theory-of-Change of a Social Marketing Innovation." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5184.

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Community coalitions are an important part of the public health milieu and thus subject to many of the same external pressures as public health organizations--including changes in required strategic orientation. Many funding agencies have shifted their funding agenda from program development to policy change. Thus, the Florida Prevention Research Center created the Community-Based Prevention Marketing for Policy Development framework to teach community coalitions how to apply social marketing to policy change. The dissertation research reported here was designed to explicate the framework's th
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Andersson, Per. "Concurrence, transition and evolution : perspectives of industrial marketing change processes." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics [Ekonomiska forskningsinstitutet vid Handelshögsk.] (EFI), 1996. http://www.hhs.se/efi/summary/409.htm.

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Ribeiro, Ramos Francisco Fernando, and fr1960@clix pt. "Essays in time series econometrics and forecasting with applications in marketing." RMIT University. Economics, Finance and Marketing, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20071220.144516.

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This dissertation is composed of two parts, an integrative essay and a set of published papers. The essay and the collection of papers are placed in the context of development and application of time series econometric models in a temporal-axis from 1970s through 2005, with particular focus in the Marketing discipline. The main aim of the integrative essay is on modelling the effects of marketing actions on performance variables, such as sales and market share in competitive markets. Such research required the estimation of two kinds of time series econometric models: multivariate and multip
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De, Luca Ramona. "A cognitive approach to scent marketing: the effect of odor priming and processing dynamics on consumer aesthetic preferences and choices." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/20321.

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Submitted by ramona de luca (dl.ramona@libero.it) on 2018-03-02T14:09:34Z No. of bitstreams: 1 TESI FINAL.pdf: 1940115 bytes, checksum: 774e9e7fa6ad07457b9e53e1396ce0c8 (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2018-03-02T14:14:22Z (GMT) No. of bitstreams: 1 TESI FINAL.pdf: 1940115 bytes, checksum: 774e9e7fa6ad07457b9e53e1396ce0c8 (MD5)<br>Made available in DSpace on 2018-03-02T16:52:41Z (GMT). No. of bitstreams: 1 TESI FINAL.pdf: 1940115 bytes, checksum: 774e9e7fa6ad07457b9e53e1396ce0c8 (MD5) Previous issue date: 2018-02-23<br>Academic re
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Charalambous-Papamiltiades, Maria. "Sport marketing in Cyprus : the dynamics of the sport sponsorship context : emergence, development and management practices in the football industry." Thesis, Loughborough University, 2013. https://dspace.lboro.ac.uk/2134/13436.

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This thesis investigates the underlying mechanisms and processes that shape sport sponsorship in Cyprus. A systematic review of the international sport sponsorship literature (1980-2009) is undertaken and used as the guide for the qualitative empirical study concentrating on football sponsorship activity undertaken in Cyprus as a developing sport sponsorship market. The systematic review reveals sponsorship management structures, practices, tendencies, and models adopted at a range of national settings, and discloses contrasts that exist in different contexts. The findings of the systematic re
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Lee, Mi Ae. "INVESTIGATING THE ROLE OF GROUP DYNAMICS ON SPORT FANS’ TEAM APPAREL CONSUMPTION BEHAVIOR." Diss., Temple University Libraries, 2018. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/523314.

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Tourism and Sport<br>Ph.D.<br>Sport team fans identify with a team and continually internalize their favorite team as part of their self-concept (Wann, Melnick, Russel, & Pease, 2001). However, individuals simultaneously act different from the group to fulfill a psychological need to be distinct and unique (e.g., Brewer, 1991). The majority of prior studies in sport consumption behavior have emphasized that the sense of belonging to a sport team significantly influences a fan’s attitude toward the team and consequent sport consumption behaviors. Beyond the fan-team relationship, there has been
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O'Driscoll, Aidan. "A longitudinal study of the nature and dynamics of marketing-related competence in the context of a company in the Irish building materials industry." Thesis, University of Ulster, 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288824.

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Carvalho, Hamilton Coimbra. "Gestão de problemas sociais complexos e desenvolvimento humano." Universidade de São Paulo, 2018. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-16102018-155712/.

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Problemas sociais complexos possuem causas profundas e relações intrincadas de causalidade. Eles surgem na intersecção das diversas esferas que fazem parte da vida moderna: física, biológica, cultural, política, social, econômica, tecnológica e ambiental. Além disso, desafiam as capacidades cognitivas limitadas dos seres humanos, pois atrasos, não-linearidades, resistência a políticas e complexas interações entre as diferentes partes de um sistema produzem consequências não previstas e padrões de comportamentos sistêmicos que são difíceis de antecipar. Por sua vez, incentivados pelo foco de cu
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Barreto, Ana Margarida da Silva Bebiano. "Does brand's participation on Facebook affect its brand equity?" Doctoral thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2013. http://hdl.handle.net/10362/10791.

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11

Lu, Lijue. "Strategic Interactions in Marketing: A Dynamic Approach." Doctoral thesis, Universitat de Barcelona, 2019. http://hdl.handle.net/10803/668075.

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The aim of the thesis is to contribute to a better understanding of the strategic and dynamic interactions in some marketing problems by using a differential game approach. Specifically, in the first study, we analyze a finite time horizon advertising dynamic game under the assumption that the firms’ time preferences are time-inconsistent. Specifically, we consider two types of discounting, heterogeneous discounting and hyperbolic discounting. In the case of heterogeneous discounting, the relative importance of the final function will increase/decrease as the end of the planning horizon appro
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Swami, Sanjeev. "Dynamic marketing decisions in the presence of perishable demand." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ34631.pdf.

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Zhu, YutingPh D. Massachusetts Institute of Technology. "Dynamic marketing policies : constructing Markov states for reinforcement learning." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/126961.

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Thesis: Ph. D., Massachusetts Institute of Technology, Department of Mechanical Engineering, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 65-67).<br>Many firms want to target their customers with a sequence of marketing actions, rather than just a single action. We interpret sequential targeting problems as a Markov Decision Process (MDP), which can be solved using a range of Reinforcement Learning (RL) algorithms. MDPs require the construction of Markov state spaces. These state spaces summarize the current information about each custom
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Atanassova, Iva Valentinova. "Social media practices in SME marketing activities : a dynamic capability approach." Thesis, University of Portsmouth, 2016. https://researchportal.port.ac.uk/portal/en/theses/social-media-practices-in-sme-marketing-activities(51e63012-f766-4dee-b336-67e05c73a26c).html.

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This thesis explores the marketing transformation processes taking place in a diverse selection of SMEs as a result of their use of social media. Building on literature from SME marketing, social media and dynamic capabilities, the Market Intelligence Accumulation Through Social media (MIATSM) model is developed and presented, which conceptualises the processes and factors, affecting the organisational ability to transfer market intelligence gained from social media into internal, organisational-level learning and marketing evolution. The study employs phenomenological case study methodology t
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Zhang, Sidong. "Dynamic model of quality improvement using quantity incentive contract." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2008. http://wwwlib.umi.com/cr/syr/main.

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Richard, Émile. "Regularization methods for prediction in dynamic graphs and e-marketing applications." Phd thesis, École normale supérieure de Cachan - ENS Cachan, 2012. http://tel.archives-ouvertes.fr/tel-00906066.

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Predicting connections among objects, based either on a noisy observation or on a sequence of observations, is a problem of interest for numerous applications such as recommender systems for e-commerce and social networks, and also in system biology, for inferring interaction patterns among proteins. This work presents formulations of the graph prediction problem, in both dynamic and static scenarios, as regularization problems. In the static scenario we encode the mixture of two different kinds of structural assumptions in a convex penalty involving the L1 and the trace norm. In the dynamic s
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Mullick, Shantanu. "Three essays on dynamic models with applications in marketing and finance." Thesis, Cergy-Pontoise, Ecole supérieure des sciences économiques et commerciales, 2016. http://www.theses.fr/2016ESEC0003.

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Cette thèse se compose de trois chapitres qui présentent trois articles indépendants portant sur l’application de modèles dynamiques dans les domaines du marketing et de la finance. Le premier article adopte une approche structurelle des modèles dynamiques pour analyser la relation entre les revenus et l’impact des taxes sur les produits de grignotage (fat taxes). Le deuxième et le troisième article utilisent des modèles dynamiques en forme réduite : nous y mobilisons des modèles hiérarchiques dynamiques qui intègrent un cadre bayésien hiérarchique à un Modèle Linéaire Dynamique. Le second art
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XIE, Yan Bin. "Creation of principal-agency relationship value : social capital and dynamic learning capability perspectives." Digital Commons @ Lingnan University, 2008. https://commons.ln.edu.hk/mkt_etd/6.

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In this 'age of turbulence' (Greenspan, 2007), businesses, in response to challenges of globalized competition, escalated customer expectation, and disruptive technological innovations, find innovative value propositions (Slater, 1997) critical for survival and sustained competitiveness. In lined with relationship marketing that suppliers need target valuable custome r to establish long-term relationship for survival in fierce competition (Gronroos, 2000), scholars (e.g. Walter, Ritter & Gemunden, 2001) looking from supplier perspective identify direct and indirect value as two dimensions for
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Almeida, Marcos Inácio Severo de. "Marketing impact on B2B sales and market share : a dynamic approach to gasoline retailing in Brazil." reponame:Repositório Institucional da UnB, 2016. http://repositorio.unb.br/handle/10482/22703.

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Tese (doutorado)—Universidade de Brasília, Programa de Pós Graduação em Administração, 2016.<br>Submitted by Camila Duarte (camiladias@bce.unb.br) on 2016-07-21T15:24:50Z No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 bytes, checksum: 1500bbe296e514c2dcb32832204fc07e (MD5)<br>Approved for entry into archive by Raquel Viana(raquelviana@bce.unb.br) on 2017-02-21T15:48:47Z (GMT) No. of bitstreams: 1 2016_MarcosInacioSeverodeAlmeida.pdf: 2154963 bytes, checksum: 1500bbe296e514c2dcb32832204fc07e (MD5)<br>Made available in DSpace on 2017-02-21T15:48:47Z (GMT). No. of bitstreams:
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Krause, Juergen Frank. "The environmental impact on international marketing in SMEs : the case of German Mittelstand firms." Thesis, Manchester Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.285471.

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Rezende, de Azevedo Tadeu. "Dynamic cycles of strategy, marketing and sales : a framework for capital goods industries." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/81067.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2013.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 133-138).<br>This thesis proposes a framework to help managers facing growth challenges or commoditization problems in business to business, particularly with capital goods. The framework is based on the proposition that strategy, marketing and sales are cycles that happen with different durations. Strategy defines perspective, plans, position and patterns. It encompasses several marketing cycles where offerings are define
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Hinson, Cathy Creed. "The service industry and the aging population: marketing opportunities in a dynamic environment." Thesis, Virginia Tech, 1988. http://hdl.handle.net/10919/45155.

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The care of the elderly is a growing problem. Existing services are inadequate for the needs of an aging population. In order to suggest new services to deal with the care of the elderly, this report examined four areas: the demographic characteristics of our aging society, the nature of services in general, services provided to the elderly population, and the application of role theory to the caregiver/care recipient dyad. Role theory identified conflicts felt by both the caregiver and care recipient. <p>These conflicts were explored in three sets of focus group interviews: women 65 years old
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Ghose, Tapu Kumar. "Dynamic Pricing in Electronic Commerce using Neural Network." Thesis, University of Ottawa (Canada), 2010. http://hdl.handle.net/10393/28617.

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There exist intelligent agents to aid online sellers to dynamically calculate a competitive price for their products in online markets. However, these intelligent agents usually make a number of assumptions for dynamic pricing. Some intelligent agents assume that sellers consist of prior knowledge about the online market parameters. In other words, the agents assume that the sellers are well aware of other competitors' pricing strategies, consumers purchase preferences, consumers' reservation price, profit made by other competing sellers etc. In addition, other agents assume that price is the
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Lu, Ji. "Maladaptive eating and the dynamic interactions between component processes in "cold" and "hot" systems." Thesis, McGill University, 2011. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=96821.

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Unhealthy food consumption is impulsively driven by a "hot" cue-induced process that is tied to an attentional bias to rewarding cues. Consumers are also able to rely on a "cold" executive process to control their eating behaviour. This thesis proposes that executive control consists of component processes, including selective attention, inhibitory control, and mental flexibility. A dynamic interaction between these components and an attentional bias toward rewarding cues can be reflected in impaired executive functions. An empirical study employs Affective Shifting Task to access individual d
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Nass, Ole. "Optimizing Online Marketing Efficiency By Analyzing the Mutual Influence of Online Marketing Channels with Respect to Different Devices." Doctoral thesis, Universitat Politècnica de València, 2019. http://hdl.handle.net/10251/122296.

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[ES] ¿Cómo es la atribución en un entorno de omnicanal? Se puede determinar una distinción importante en contraste con la atribución en un entorno multicanal. Además de proporcionar el proceso de análisis de marketing, una especificación del proceso estándar intersectorial para la minería de datos (CRISP¿DM), se utiliza un enfoque de método mixto secuencial para analizar la cuestión principal de la investigación. En el primer paso de esta investigación se analizan las características y los requisitos de atribución eficiente en un entorno omnicanal. A partir de entrevistas semiestructurad
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Haapanen, L. (Lauri). "Firms’ resource allocation between R&D and marketing in their international expansion:a functional level analysis." Doctoral thesis, Oulun yliopisto, 2017. http://urn.fi/urn:isbn:9789526216997.

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Abstract For a small and medium size firm (SME), expansion into new foreign markets is a remarkable milestone, requiring specific resources and capabilities. The purpose of this study is to explore how management in internationalizing small and medium-size firms allocate their limited resources between key functions, in particular, between marketing and R&#38;D. This thesis builds on a resource-based view of the firm, a dynamic capabilities perspective, and the SME internationalization literature, and therefore assumes that a firm’s success in foreign markets is closely related to its internal
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Sheehan, Daniel E. "Dynamic in-store decision making." Diss., Georgia Institute of Technology, 2015. http://hdl.handle.net/1853/54871.

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Much of our current understanding of how consumers shop for goods and services is based on cross-sectional analyses of end-of-trip variables (e.g., basket composition, total spending) that has largely assumed purchase behavior is constant over the course of a shopping trip, however research has begun to demonstrate how an initial purchase can influence a subsequent purchase decision. This suggests shopping behavior may not only vary throughout a shopping trip, but rather is specifically influenced by when a purchase decision occurs within a shopping trip. I build on this foundation through two
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Nilsson, Fanny, Felicia Schützler, and Jennifer Sturedahl. "Preventing Inertia: Levaraging the Usage of Facebook as a Dynamic Capability." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43950.

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Background – Inertia describes a state whereby companies develop slower relative the pace of change experienced by their environment, something most organizations experience at least once in their lifetime. Being in the state of inertia and consequently failing to adapt to change cause new businesses to replace old ones. Therefore, it is important for firms to be dynamic, which enables them to quickly recognize opportunities and threats. A way for companies to answer to these changes is to possess dynamic capabilities, which is found to be a solution for inertia. Digital innovation has played
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Herzig, Anne, and Maria Karlsson. "The Influence of Organisational Culture on Dynamic Marketing Capabilities : A case study in the e-tail industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-66161.

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Purpose and research question: The purpose of this research is to explore how dynamic marketing capabilities in international e-tail companies are influenced by organizational culture. Furthermore, the aim is to contribute to the theoretical field of marketing capabilities, as well as providing practical implications to managers in international e-tail companies.How does organisational culture influence dynamic marketing capabilities in international e-tail companies? Method: The study is conducted with a qualitative method and an abductive approach, using a single case study design. The empir
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Alarape, O. A. "Identifying the path through which entrepreneurial proclivity influences competitive advantage in international service ventures : do dynamic capabilities, marketing capabilities and international marketing strategy fit matter?" Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3008132/.

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Entrepreneurial proclivity and competitive advantage have received significant attention from an international performance perspective within the context of the manufacturing sector but not for the service sector. While the manufacturing-focused research has contributed to the development of firm internationalisation through improved strategies, the international business climate has been largely unstable and continuously evolving with appreciable shift of interest to emerging economies for foreign direct investment (FDI) opportunities that will leverage technology to drive innovation; especia
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Butler, Laurence, and Jonas Lidgren. "Sitting on the Fence between Management and Marketing, A Strategic look at Psychological Switching Costs." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35229.

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<p><strong>Abstract</strong><strong></strong></p><p>With the Introduction of the internet and human technological advancement, our everyday lives have changed dramatically over the past 20 years and because of this, how we communicate, form social networks and purchase or sell goods have also developed.</p><p>In the light of this, we have completed this thesis which concerns the influence of the internet and the possibilities of forming long lasting relationships between businesses and customers through what we have described as ‘Locking in’ the customer. This is done by forming ‘Psychological
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unal, belgin. "The Role of Dynamic Capabilities in Outsourcing Sales and Marketing Functions: A Resource-Advantage Perspective in the Context of Consumer Packaged Goods." Digital Archive @ GSU, 2011. http://digitalarchive.gsu.edu/marketing_diss/20.

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Outsourcing refers to contracting out the functions to a third party instead of conducting them in-house. The main contribution of this dissertation is to develop and test a model of successful outsourcing in the accomplishment of headquarters selling task. Specifically, it intends to (a) provide a theoretical framework for outsourcing partnership performance, (b) explore the potential complementarities construct in the context of a dyadic outsourcing relationship, (c) examine the role of learning dynamic capabilities in turning potential complementarities into outsourcing success, and (d)
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Vincent, Leslie Harris. "Marketing Strategy Formulation in the Commercialization of New Technologies." Diss., Georgia Institute of Technology, 2005. http://hdl.handle.net/1853/7238.

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The key objective of Part I is to synthesize 23 years of innovation research findings from economic, strategy, and marketing literatures and extend the current theoretical knowledge base in these domains through meta-analysis. In general, empirical evidence of the nature of the relationship between innovation and its antecedents and consequences is provided, while at the same time providing answers to conflicting conclusions within this field. The conclusions reached provide a more comprehensive understanding of the drivers of innovation as well as the implications associated with the phenom
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Patwardhan, Abhijit. "Strategic orientation, organization learning, holistic firm-level marketing capability and firm performance : a dynamic capabilities view /." Full text available from ProQuest UM Digital Dissertations, 2009. http://0-proquest.umi.com.umiss.lib.olemiss.edu/pqdweb?index=0&did=1913289451&SrchMode=1&sid=1&Fmt=2&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1278520813&clientId=22256.

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Sun, Yacheng. "Essays on optimal bucket pricing, dynamic product offering and customer win-back strategies of continuous subscription service." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3319929.

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Thesis (Ph.D.)--Indiana University, Kelley School of Business, 2008.<br>Title from PDF t.p. (viewed on May 11, 2009). Source: Dissertation Abstracts International, Volume: 69-08, Section: A, page: 3233. Advisers: Shibo Li; Rockney G. Walters.
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Basto, Jorge R. S. "Macau 1960s - 1990s technology upgrading in a toy manufacturer : a dynamic & interactive system of strategic management." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636682.

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Marshall, Ronald Scott. "Cross-cultural perspectives on the dynamic process of cooperation building in international distribution relationships /." view abstract or download file of text, 2000. http://wwwlib.umi.com/cr/uoregon/fullcit?p9977910.

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Thesis (Ph. D.)--University of Oregon, 2000.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 128-135). Also available for download via the World Wide Web; free to University of Oregon users.
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Hoque, Mohammad. "Evolving dynamic marketing capability (DMC) and its role on export performance : an empirical study on export-oriented organizations in Bangladesh." Thesis, University of East Anglia, 2017. https://ueaeprints.uea.ac.uk/63167/.

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This study draws on the resource-based, knowledge-based, complementary and dynamic marketing capability theories in order to understand the internal dimensions of dynamic marketing capability (DMC) as well as the applicability of DMC in the exporting process. Specifically, this thesis investigates the multi-level structure of DMC, and also explores the crucial role of DMC in implementing knowledge-based resources to better value offerings within adverse market conditions. This study develops an integrated conceptual model that shows how knowledge-based resources and knowledge management capabi
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Isaacs, Julien(Julien Dylan). "Digital expansionism : exploring the U.S.-China technology dynamic through cybersecurity policy and international marketing strategies in the Cloud Computing Sector." Thesis, Massachusetts Institute of Technology, 2019. https://hdl.handle.net/1721.1/122125.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, 2019<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 86-94).<br>The U.S. and China remain largely separated from one another in terms of technological market access, with both sides implementing policy regimes serving as official or unofficial barriers to international trade, especially evident in data-sensitive industries, such as cloud computing. The result is a very low market share for American cloud computing providers in China, and vice-versa. This
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Gomes, Roger. "The influence of just-in-time systems on physical distribution channel performance: an experiment utilizing a dynamic simulation decision support system." Diss., Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/53696.

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Currently many American industrial firms are considering the adoption of Just-In-Time (JIT) as an inventory control/material flow system. A JIT system can have several configurations. Examples exist of JIT being applied system-wide between all the echelons which make up a channel. There are also examples of firms adopting JIT only on the materials management side, or alternatively, only on the physical distribution side of a particular focal organization (echelon) within a channel. The reality of uncertainty in the channel's operation and environment suggests that alternative inventory system
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Barbarin, Thibaut. "Les pratiques d'expérimentation d'affaires et leurs rôles dans l’émergence de compétences marketing adaptatives." Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLED016.

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La thèse porte sur les pratiques d'expérimentation d'affaires, déployées au sein des organisations. Le contexte est caractérisé par la transformation digitale qui permet de déployer plus aisément les expérimentations que par le passé. Le cadre théorique choisi est celui des capacités marketing adaptatives (Day, 2011)Notre travail a pour objectif d'expliquer ce qui permet l'émergence d'une pratique d'expérimentation puis de montrer les conséquences de l’utilisation de l’expérimentation sur l’organisation, en particulier les conséquences en termes de changement de culture et de montée en compéte
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Hrabec, Dušan. "Mathematical Programs for Dynamic Pricing - Demand Based Management." Doctoral thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2017. http://www.nusl.cz/ntk/nusl-263401.

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Tato disertační práce se zabývá vývojem, modelováním a analýzou poptávkově orientovaných úloh, které zahrnují marketingová, operační a logistická rozhodnutí. Úlohy jsou zvoleny tak, aby mohly být dále rozšířeny o koncept tzv. dynamického oceňování a jiných dynamických marketingových rozhodnutí. V práci jsou využity dvě základní poptávkově orientované úlohy: a) úloha kolportéra novin, která je zvolena pro její jednoduchou formu a která tak slouží jako nástroj pro ilustrativní ukázky rozhodovacích procesů v podobných typech úloh, a b) úloha návrhu dopravní sítě, kde jsou využity některé výsledky
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Liu, Hsiu-cheng, and 劉琇錚. "System Dynamics Simulation for Internet Marketing." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/88976911751270553216.

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碩士<br>義守大學<br>資訊管理學系碩士班<br>96<br>Not only does the cyberspace update rapidly, but the new network technology also develops immediately. This trend does not conform to the former cyber-law so that its future development is boundless and unpredictable. Since the connection between the entrepreneurial management and information technology is gradually close and significant, based on the information feedback, the managers are able to improve their marketing strategies, as helps the enterprise to fit in with the latest business circumstance and to operate sustainably. Recently most researches on in
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Kuo, Chen-ta, and 郭政達. "As Study On The Private Winery`s Dynamic Decision To Marketing Project By System Dynamics." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57378329117363954486.

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博士<br>國立臺南大學<br>科技管理研究所碩士班<br>98<br>Alcoholic drink became normal commodities in Taiwan market after Taiwan joined WTO. Due to the enormous market and profit, so many companies wanted to enter the market. However, the industry environment was very hard for the new companies because they should faced not only the original state-owned enterprises and a lot of new entering competitors, but also some negative society issues, such as fake liquors. Therefore, if companies cannot innovate in products, services, marketing, and business model, they may not make breakthroughs in this hard environment. T
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Dinçerler, Cantekin. "Futures risk premia and price dynamics in energy industry." 2001. http://hdl.handle.net/2152/10404.

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Huang, Yin-Ping, and 黃吟萍. "The System Dynamics Structure of Gray Market for Marketing Channel." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/69624716443826998812.

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碩士<br>大葉大學<br>資訊管理學系碩士班<br>94<br>Gray market effect is a special issue not only exists in many countries but also a common phenomenon in several merchandise markets. There is an unique difference between gray market and black market: counterfeits are traded in a black market while genuine goods are traded in a gray market. A gray market is especially rising and flourishing after genuine goods parallel importation is legalized. Taiwan, a island economy, heavily depends on world trade, has multiple gray markets in various industries such as the import car market, car lubricating oil market, excl
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Greene, Mallik. "Modeling the Dynamics on the Effectiveness of Marketing Mix Elements." 2014. http://scholarworks.gsu.edu/bus_admin_diss/43.

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The objective of this study is to conduct a marketing mix modeling to measure the effectiveness of past marketing activities on the product sales using a time-varying effect model (TVEM) approach. The longitudinal intensive data for this study has come from a large ice cream manufacturer in USA. Traditionally, static regression models have been used to measure the effectiveness of marketing mix variables to predict sales. And, these models used to find the time independent effect of the covariate on the dependent variable. On the other hand, a dynamic model such as time-varying effect model ta
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"The effect of institutional quality on export dynamics." 2013. http://library.cuhk.edu.hk/record=b5549323.

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本文探讨了国家制度环境对出口企业以及出口企业动态的影响。目前关于制度对贸易总值影响的研究已引起了越来越多的关注。然而，关于制度环境对贸易动态影响的研究是非常有限的。所有现有的研究都是基于对某一国家的分析。本文采用世界银行出口企业动态数据库，该数据库包含45个出口国以及200多个进口国的多国面板数据。研究表明，有效的制度环境会增加两国间的出口企业的数量以及出口企业的存活率。良好的制度环境会减少双方违反合同的可能性同时减少对合同执行以及经济法律体制的不确定性。其次，研究表明,与出口国不同，进口国的制度环境对出口企业的平均出口值有负面的影响。进口国有效的制度环境吸引了一些边际生产者进入出口市场，从而降低了整体企业出口的平均值。最后，本文发现制度环境的提升会减少出口企业的市场进入率。有效的制度环境会提高出口市场的稳定性，减少市场内部的流动率。<br>This paper studies the effect of institutional quality on exporter behavior and export dynamics. There is a growing interest in the study on the effect of institutions on aggregate trade volume in the recent literature. Howe
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"Customer Participation in Service Conversations - An Investigation of the Dynamics of Service Context." Doctoral diss., 2013. http://hdl.handle.net/2286/R.I.17767.

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abstract: In this research, I focus on service conversations in professional services. For most Business-to-Business or Business-to-Consumer professional services, the service conversation is an important part of the service experience and is critical to solutions co-creation as well as customer satisfaction. In this research, I examine service conversation sequences at the micro-level and explore two important research questions: (1) how do I explain the dynamics of moment-by-moment Customer Participation in Service Conversations (CPSC)? and (2) how do the temporal and process dynamics of CPS
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TAI, WEN-YEN, and 戴彣宴. "Marketing to New Diversification of Construction Company’s Willingness by System Dynamics." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/53555800378046968058.

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碩士<br>中華大學<br>科技管理學系<br>105<br>In the past the process of economic development in Taiwan, real estate has always been known as the locomotive industry. Furthermore, the development of real estate has been played an important position. Recently, in the current financial influence government policy (tightening) policies and premises policy, real estate business less than before, test for surviving. In the past, there were much related research, but most of all are studied in specific aspects. In this study, a system dynamics point of view for marketing to new diversification of construction comp
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