Relevant bibliographies by topics / Marketing education services

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing education services'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Marketing education services"

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Singh, Surabhi. "Digital Marketing in Online Education Services." International Journal of Online Marketing 7, no. 3 (2017): 20–29. http://dx.doi.org/10.4018/ijom.2017070102.

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Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is signi
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Wisenblit, Joseph. "Services Marketing Education: A Pragmatic Paradigm." Journal of Marketing Education 16, no. 3 (1994): 45–55. http://dx.doi.org/10.1177/027347539401600306.

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Holilur Rahman, Madhar Amin, and Mustaminah. "Islamic Education Marketing Management." LECTURES: Journal of Islamic and Education Studies 3, no. 1 (2024): 54–64. http://dx.doi.org/10.58355/lectures.v3i1.81.

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In an era of increasingly fierce competition, Islamic educational institutions are considered as the main producers of Islamic education services that must market their services to consumers, namely students and student guardians, as well as other related parties. The success of an Islamic educational institution in maintaining its existence is highly dependent on its ability to market its educational services well, fulfill consumer needs, provide added value for individual development, and create a good image in the eyes of the community. This research aims to examine the concept and importan
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Hoffman, K. Douglas, and Scott W. Kelley. "The Marketing Curriculum: The Time Is Right for Services Marketing Education." Marketing Education Review 1, no. 4 (1991): 7–16. http://dx.doi.org/10.1080/10528008.1991.11488329.

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Sarifudin, Sarifudin, and Rahendra Maya. "IMPLEMENTASI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI MADRASAH ALIYAH TERPADU (MAT) DARUL FALLAH BOGOR." Islamic Management: Jurnal Manajemen Pendidikan Islam 2, no. 02 (2019): 133. http://dx.doi.org/10.30868/im.v2i02.513.

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The management of marketing education services will be good if done correctly and professionally. The aim of the marketing management of education services is to facilitate the institution in marketing its educational services to the community. The purpose of this study is to be able to find out how the implementation of the mix strategy in the marketing management of education services in the Darul Fallah Integrated Aliyah Madrasah (MAT) Bogor. This scientific research uses qualitative methods by collecting data from field observation activities, interviews with relevant sources, and taking d
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Halimatuzzahrah, Halimatuzzahrah, and Muhammad Zulfahmi Akbar. "Marketing Management of Education Services In Increasing the Number of Students In Primary Education Institutions." JURNAL MAHASANTRI 5, no. 1 (2024): 38–47. https://doi.org/10.57215/pendidikanislam.v5i1.473.

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Marketing Management of Education Services In Increasing the Number of Students In Primary Education Institutions Halimatuzzahrah1M.Zulfahmi Akbar2 Institut Agama Islam Nurul Hakim Lombok Barat Email: zahrah211096@gmail.com1akbarfahmi636@gmail.com Abstract This study investigates the role of educational services marketing management strategies in increasing the number of students at MI Nurul Hikmah Lantan. Through a descriptive qualitative approach, data were obtained through interviews with various related parties, such as managers, teachers, students, and parents. The content analysis method
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Hadi, Rizal, Wahidmurni, Ni'matuz Zuhro, and Nur Yanah. "Business Plan for Non-formal Education Services." Airlangga Journal of Innovation Management 6, no. 1 (2025): 86–102. https://doi.org/10.20473/ajim.v6i1.64916.

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Business plan design skills are essential competency for entrepreneurs, as a well-crafted business plan helps stakeholders easily understand and trust the proposed document. This study aims to describe business planning analysis from four key perspectives: (1) marketing, (2) operations, (3) human resources, and (4) finance, and focusing on the case of Gama Private Center, a non-formal educational institution. This study used qualitative case study approach. The findings reveal that Gama Private Center employs a structured business plan that includes: (1) a marketing strategy informed by market
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Bhardwaj, Broto Rauth. "Can education empower women through entrepreneurial marketing." Journal of Enterprising Communities: People and Places in the Global Economy 12, no. 1 (2018): 19–31. http://dx.doi.org/10.1108/jec-01-2017-0004.

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Purpose This paper aims to find the role of education in enhancing the status of women entrepreneurs through empowerment and self-employment. This will also help in upliftment of women and community services being contributed by them. The data were collected from all over India (east, west, north and south). Design/methodology/approach The empirical study aims at developing the understanding about role of nature of business-influencing community services through women entrepreneurship. Several organizations from manufacturing and services sectors were selected for the empirical study establish
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Barr, Terri Feldman, and Kevin M. McNeilly. "Tailoring a Marketing Course for a Non-Marketing Audience: A Professional Services Marketing Course." Journal of Marketing Education 23, no. 2 (2001): 152–60. http://dx.doi.org/10.1177/0273475301232009.

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Arzhanova, K. A. "Defining marketing elements of educational services when forming university’s marketing capital." Vestnik Universiteta, no. 4 (June 21, 2025): 129–38. https://doi.org/10.26425/1816-4277-2025-4-129-138.

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The issue of defining the elements of educational services marketing has been considered. The purpose of the study is aimed at identifying these elements in the context of marketing capital formation in a higher education institution. The available approaches to understanding educational services marketing have been analyzed. The key components of this complex have been defined using the 7P model. A number of general scientific theoretical methods as well as the general method of critical analysis have been chosen as the research method. The analysis has been carried out on the basis of availa
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Dissertations / Theses on the topic "Marketing education services"

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Shauchenka, Hanna. "Affective quality of educational services measurement in the context of higher education marketing." Thesis, University of Plymouth, 2015. http://hdl.handle.net/10026.1/3525.

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Educational marketing has become an increasingly important area within Higher Education as the competition for students has intensified. Being able to measure and understand the quality of educational services – a key factor in the decision making process for a prospective student – is an incredibly challenging problem as it involves the quantitative measurement of factors such as emotions and affections towards an Institution or programme, which themselves tend to be intangible. The application of total quality management philosophy and methodology in the context of higher education today is
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Crathan, Ansbert. "Challenges in service marketing in private sector education." Thesis, Queensland University of Technology, 2002.

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Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Thesis, Curtin University, 1997. http://hdl.handle.net/20.500.11937/329.

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The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions of dollars into the economies of supplier nations. Despite its importance, little empirical research is available on the international marketing of education. This study draws together research from services marketing, industrial and organisational economics, strategic management and various studies and
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Roche, Damien. "The international marketing of educational services : implications for long-term policy planning." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23754.

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The dissertation attempts to apply the marketing concept to the provision of educational services. A comprehensive literature review is conducted in the area of services marketing. A strategic marketing model is proposed for the international marketing of educational services. A comparative analysis of overseas student policy in a number of host countries is presented. A number of policy developments and regulatory mechanisms are critically evaluated. It was not possible to conduct a rigorous cost-benefit analysis of overseas students in Ireland*. However, a UK study conducted in 1980 is exami
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Diedericks, Rita. "Students' perceptions of service quality at two South African higher education institutions / Rita Diedericks." Thesis, North-West University, 2012. http://hdl.handle.net/10394/10280.

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South African higher education institutions are facing increasing competition from both local and global competitors. This increasing competitive pressure has forced them to become aware of the importance of building and sustaining a suitable competitive advantage. Adding to this, South Africa’s economy, together with the world economies, has witnessed changing circumstances in relation to consumers’ needs, tastes and preferences. In this light, service quality has been recognised as a means to meet these challenges. As service industries play an important role in many economies around the wor
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Carsky, Mary L. "Consumer satisfaction with food marketing services: the effects of in-store information and education programs." Diss., Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/54231.

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The purposes of this study were to identify the relationship between the provision of consumer information programs and satisfaction with food marketing services and to assess the benefits of a program as they affect both consumer satisfaction and retail food store profits. A conceptual model which proposed a positive relationship between the provision of a consumer information program and increased product purchasing, increased satisfaction with the product, and increased satisfaction with the foodstore was developed for the study. The model was operationalized through the use of three indi
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Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Curtin University of Technology, School of Management, 1997. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=11004.

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The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions of dollars into the economies of supplier nations. Despite its importance, little empirical research is available on the international marketing of education. This study draws together research from services marketing, industrial and organisational economics, strategic management and various studies and
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Grech, Nicholas. "The co-creative classroom: Does value co-creation inhibit or facilitate customer engagement in low socioeconomic education services?" Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/135615/1/Nicholas_Grech_Thesis.pdf.

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Education changes lives, but many low-socioeconomic adolescents struggle to perceive the value of attaining a secondary school education. Despite the efforts of schools, many of these difficult-to-engage customers do not perceive value in engaging. This research draws on literature from services marketing, social marketing and education to examine how value could be co-created with vulnerable young customers. The study involved 20 semi-structured interviews at a single school located in a low-socioeconomic area. The research found that students are capable of value co-creation but face limited
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Mueller, Lisa A. "A descriptive analysis of services provided by health promotion and wellness consultants and the marketing strategies used to promote and solicit business." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1117109.

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This study provided needed information on consulting as a profession for health promotion and wellness practitioners. Of the 211 participants from consultancy listings for the Association for Worksite Health Promotion and the National Wellness Association, 65 completed the questionnaire designed for this study. Participants completed a 23 item questionnaire inquiring about their current consulting services, marketing strategies, roles performed, job-setting, annual revenue, as well as possible services and marketing strategies for the next five years. The majority of services offered by consul
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Chang, Kyungro. "A systems view of quality in fitness services : development of a model and scales /." The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu1384446999.

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Books on the topic "Marketing education services"

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Jukova, Evgeniya. Marketing of services. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2125940.

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The textbook provides an idea of the service sector in a market economy, marketing research of the service market. The issues of pricing, positioning and branding of services are considered. Special attention is paid to the problems of promoting services, building relationships and consumer loyalty in the service sector. Using specific examples, surveys on the formation of long-term relationships with customers and increasing their satisfaction are revealed. All the necessary materials are included that will allow you to successfully apply marketing tools in the service sector. Meets the requi
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Swift, Jonathan S. The marketing of services: Higher education. Staffordshire Polytechnic Business School, 1992.

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McBride, Shannon. Writing proposals for contract training: A guidebook to writing proposals and grants for educational services. LERN, 1993.

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Bond, Chambers Susan, and Hechenberger Nan B, eds. Strategic planning, marketing, and evaluation for nursing education and service. National League for Nursing, 1989.

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Jane, Tyrrell, and CERES Enterprises, eds. Marketing to education in Europe: An independent report for all concerned with selling goods and services to the schools sector of the European Community. CERES Enterprises, 1989.

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Ltd, Jazz Services. Jazz Services: A voice for jazz education: promoters, musicians, bands, marketing your band. Jazz Services, 2003.

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Novikova, Mariya. Fundamentals of Service sector marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/987878.

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The textbook discusses the key concepts, elements and processes of marketing management used in the practice of the hairdressing services market. The purpose of the textbook is to familiarize students with the specifics of marketing services, as well as the basics of theoretical and practical knowledge in the marketing of hairdressing salons. The peculiarity of this tutorial is that it combines the general theory of marketing in commercial enterprises with practical examples of the application of this knowledge in hairdressing. This allows students to form a systematic and analytical knowledge
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KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

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The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered.
 The proposed textbook contains educational and method
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Wright, Lynn Marie. The role of marketing within Local Education Authorities, with special reference to management information services. University of Salford, 1995.

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Poterba, James M. Government intervention in the markets for education and health care: How and why? National Bureau of Economic Research, 1994.

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Book chapters on the topic "Marketing education services"

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Naidoo, Vik, Jerome Donovan, Trenton Milner, and Cheree Topple. "Entry Modes as a Component of International Marketing Strategy: A Mixed-Method Analysis of Higher Education Services." In International Marketing of Higher Education. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/978-1-137-54291-5_3.

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Tay, Christina. "International Marketing of Education Services: Trends, Obstacles and Issues." In LISS 2013. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40660-7_6.

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Aruan, Daniel, and Roberta Crouch. "Decomposition of Country of Origin Effects in Education Services: A Conjoint Analysis Approach." In Making a Difference Through Marketing. Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-0464-3_14.

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Hart, Judith L., Vicki Coleman, and Hong Yu. "Marketing Electronic Resources and Services: Surveying Faculty Use as a First Step." In Library Outreach, Partnerships, and Distance Education. CRC Press, 2024. http://dx.doi.org/10.1201/9781003573081-5.

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Kearney, Treasa, Roisin Vize, and Taeshik Gong. "Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_60.

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Sood, Tulika. "Services Marketing." In Strategic Marketing Management and Tactics in the Service Industry. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2475-5.ch002.

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Service Sector which is considered to be the sector of the millennium and one of the key drivers of India's economic growth. The objective of the chapter is to identify the growth and challenges of the sector. The chapter also portrays some of the developments and major investments by companies in the services sector in India. The Government of India recognizes the importance of promoting growth in services sectors and provides several incentives in wide variety of sectors such as health care, tourism, education, engineering, communications, transportation, information technology, banking, fin
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Muniapan, Balakrishnan, Margaret Lucy Gregory, and Lim Ai Ling. "Marketing Education in Sarawak." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9784-3.ch008.

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The state of Sarawak is the biggest among the 13 states in Malaysia. It is strategically located in South East Asia in the island of Borneo. In the state of Sarawak, Marketing education has seen a tremendous growth over the years. Marketing is one of the most sought-after business courses by many school leavers. In Sarawak, Marketing education is provided by public and private universities and institutions of higher education in the form of degree and diploma courses. Marketing education views marketing as a discipline that can be learned through the classroom (off the job). However the employ
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Mazzarol, Tim, and Geoffrey Soutar. "Global Marketing of Education Services." In The Global Market for Higher Education. Edward Elgar Publishing, 2001. http://dx.doi.org/10.4337/9781035304219.00011.

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McCabe, Mary Beth. "Intersections in Marketing Practice and Marketing Education." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6295-5.ch009.

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This chapter will describe the value of bridging the gaps between marketing practice and marketing education. The objective is to improve students' academic and practical experience after they complete a marketing degree program. This focus is on how professors can become better educators by targeting what students need to know before they complete academic programs. The chapter provides insights via expert interviews and analysis, using examples of the intersections and the gaps between theoretical marketing principles and practical applications of marketing strategies. The goal is to illustr
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Lam, Maria Lai-Ling. "Teaching Peace and Marketing Education." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9784-3.ch013.

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This chapter presents a peace-centered process of teaching marketing that the author has implemented during 2002-2015 academic years with undergraduate and graduate business students in various marketing courses at two Christian Universities in the United States. The peace-centered process is related to the development of a unified world view about human life in a culture of peace and culture of healing and the development of virtues in a marketing career. The chapter discusses (1) the manifestation of violence in marketing, (2) the concept of a peace-centered process of teaching marketing, (3
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Conference papers on the topic "Marketing education services"

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Murgado-Armenteros, Eva María, Fermín Lucena-Muñoz, Sergio Valdelomar-Muñoz, and Cecilia López-Boronat. "EXPLORING STUDENTS' PERCEPTION OF UNIVERSITY SERVICE-LEARNING IN MARKETING." In 17th International Conference on Education and New Learning Technologies. IATED, 2025. https://doi.org/10.21125/edulearn.2025.1872.

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Pires, Raquel, Bernadete Bittencourt, Vitor Gonçalves, and Ana Sofia Coelho. "EXPLORING DESIGN THINKING TOOLS IN HIGHER EDUCATION: CREATIVITY, BRANDS AND COLLABORATIVE PRACTICES IN SERVICE MARKETING LECTURES." In 19th International Technology, Education and Development Conference. IATED, 2025. https://doi.org/10.21125/inted.2025.1242.

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Stukalina, Yulia. "Marketing in higher education: promoting educational services and programmes." In Contemporary Issues in Business, Management and Economics Engineering. Vilnius Gediminas Technical University, 2019. http://dx.doi.org/10.3846/cibmee.2019.062.

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Purpose – the purpose of the article is to investigate current marketing and branding trends in higher education, and to discuss some popular marketing tools incorporated into the marketing strategy of a contemporary university. The rele-vance of the research topic is determined by the fact that managers working in higher education have to become more market-oriented as they are facing new challenges in an extremely competitive international environment. Research methodology – the article is based on the analysis of theoretical literature and previous research on the topic, OECD and EU documen
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Rohim, M. Nur. "Marketing Strategy for Educational Services." In Proceedings of the 3rd International Conference on Education Innovation (ICEI 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/icei-19.2019.61.

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Чирковская, Ольга Владиславовна. "CRITERIA FOR EVALUATING AND MANAGING THE MARKETING OF EDUCATIONAL SERVICES IN A GENERAL EDUCATION ORGANIZATION." In Проблемы управления качеством образования: сборник избранных статей Международной научно-методической конференции (Санкт-Петербург, Март 2021). Crossref, 2021. http://dx.doi.org/10.37539/ko190.2021.35.33.003.

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В статье рассматривается критерии оценки и управления маркетингом образовательных услуг, исследованы направления практического маркетинга с учетом внутренних и внешних социальных условий образовательного учреждения с учетом современных требований социума. The article considers the criteria for evaluating and managing the marketing of educational services, examines the directions of practical marketing, taking into account the internal and external social conditions of an educational institution, taking into account the modern requirements of society.
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Manea, Natalia. "THE STRATEGIES OF MARKETING MIX IN TECHNICAL UNIVERSITY EDUCATION SERVICES." In 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017. Stef92 Technology, 2017. http://dx.doi.org/10.5593/sgemsocial2017/14/s04.118.

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Ozretić Došen, Đurđana, Emanuela Cvetinović, and Tanja Komarac. "MARKETING OF RIJEKA MUSEUMS: CURRENT PRACTICES AND FUTURE DIRECTIONS." In Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.37.

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Purpose – The paper is dedicated to the marketing of Rijeka museums. It presents the research that encompassed a) museum professionals’ marketing knowledge and skills and their implementation in practice b) core and additional services offered by museums c) museum professionals’ opinions and attitudes about the new trends in museum marketing. Methodology – Exploratory research was conducted. Data for the theoretical foundations were collected from secondary scientific sources and by searching the websites, social networks, and promotional materials. Qualitative research in the form of in-depth
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Gurtina, Paula, and Santa Bormane. "The digital marketing as a marketing communication tool for sustainable promotion of paid services of healthcare institutions in Latvia." In 24th International Scientific Conference. “Economic Science for Rural Development 2023”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2023. http://dx.doi.org/10.22616/esrd.2023.57.052.

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The article highlights the importance of digital marketing in consumer behaviour choosing paid health services. The promotion of health care and paid services is complicated, dependent on several ethical, legal etc. factors. Digital marketing enables healthcare specialists to demonstrate their competence to potential patients, expand their professional domain, and improve the image of the healthcare industry. But we must not forget about sustainability - ensuring a healthy life and promoting well-being for all society. The aim of the study is to identify digital marketing tools that positively
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Jesus, Pedro Henrique Lindolfo Lucas de. "Fatores que limitam o consumo de produtos e serviços verdes no Brasil." In I SEVEN INTERNATIONAL EDUCATION CONGRESS. Seven Congress, 2023. http://dx.doi.org/10.56238/ieducationcongress-036.

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A humanidade está redirecionando seu caminho em busca de um futuro mais sustentável e para conseguir esse objetivo as empresas estão cada dia mais procurando tomar algumas medidas para se transformarem em uma empresa mais sustentável e desenvolver cada vez mais as técnicas de Marketing Verde para ser aplicadas em seus produtos ou serviços. Esse artigo vai discorrer sobre o porquê dos fatores consumo sustentável, consciência ambiental, preço e a disponibilidade de informações e a rotulagem de produtos verdes serem considerados os fatores que limitam o consumo de produtos e serviços verdes no Br
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Mohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid, and Mohd Saiful Izwaan Saadon. "AN EXPLORATORY STUDY OF THE USAGE OF ELECTRONIC PLATFORM FOR CONSERVATION MARKETING AMONG EDUCATION ENVIRONMENTAL CENTRES (EEC) IN MALAYSIA." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.015.

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With limited funding, conservationists are far from able to assist all threatened species. Even though online marketing has been increasingly used by conservationists to raise funds and awareness on the need to reduce biodiversity loss, the major issue is reaching the target audience and influencing their behaviour, especially if the target audience is a profit-making entity. To date, a comprehensive theoretical investigation on online conservation marketing pertaining business expectation, preferences, experience and satisfaction is still in its infancy and remains unanswered. Therefore, to f
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Reports on the topic "Marketing education services"

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Serafica, Ramonette, and Queen Cel Oren. A Snapshot of Innovation in the Philippine Services Sector. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.14.

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The Philippine Development Plan 2023–2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on innovation in service industries using the 2021 Survey of Innovation Activities of Establishments, which provided broader sector coverage. The survey was conducted during the pandemic when firms had to pivot to new modes of service delivery to survive. It gives a more nuanced profile
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Bonita, Manuel, Fernando Correa, Harri Ahveninen, and Pertti Veijalainen. Forest Clusters: A Competitive Model for Latin America. Inter-American Development Bank, 2002. http://dx.doi.org/10.18235/0008811.

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contribute to success in the forest business. These include sound macroeconomic and long-term forest policies, secure land tenure, support from related education and technology programs, and cooperation among the various industries involved in producing and marketing forest products and services. The basic objective of this document is to examine the potential for creating forest clusters in Latin America. These clusters are based on the experience of Nordic countries and on studies of six natural resource-based clusters, identified by ECLAC/CEPAL. Specifically, this study aims to: 1) Identify
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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augme
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Mintii, Iryna S., and Vladimir N. Soloviev. Augmented Reality: Ukrainian Present Business and Future Education. [б. в.], 2018. http://dx.doi.org/10.31812/123456789/2673.

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The aim of the study: analysis of the current state and prospects for the development of augmented reality in Ukraine in business and education. The objectives of the study: to analyze the experience of using the augmented reality in advertising, marketing, education of Ukraine; to investigate the problems existing in this direction. The object of the study: the process of using augmented reality in advertising, marketing, education. The subject of the study: specific projects using the augmented reality in advertising, marketing, education. The used method of study was theoretical that includ
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You, Saokeo Khantey, Alvin Leung, Leavsovath In, and Sopheak Song. A Quantitative Study on Entrepreneurial Intention of University Students in Cambodia. Cambodia Development Resource Institute, 2023. https://doi.org/10.64202/wp.136.202301.

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Entrepreneurship is crucial to advancing the economy of Cambodia and fostering the development of society. The Royal Government of Cambodia has recognised the importance of entrepreneurship and included the promotion and entrepreneurship education in multiple policies and strategy. Universities and higher education institutes have been more active in providing entrepreneurship education (EE) as well as services and facilities to support startups in recent years. However, to date, there is very limited research on how young people in Cambodia perceive and prepare for entrepreneurial careers. Th
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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