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Books on the topic 'Marketing education services'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Jukova, Evgeniya. Marketing of services. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2125940.

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The textbook provides an idea of the service sector in a market economy, marketing research of the service market. The issues of pricing, positioning and branding of services are considered. Special attention is paid to the problems of promoting services, building relationships and consumer loyalty in the service sector. Using specific examples, surveys on the formation of long-term relationships with customers and increasing their satisfaction are revealed. All the necessary materials are included that will allow you to successfully apply marketing tools in the service sector. Meets the requi

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2

Swift, Jonathan S. The marketing of services: Higher education. Staffordshire Polytechnic Business School, 1992.

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3

McBride, Shannon. Writing proposals for contract training: A guidebook to writing proposals and grants for educational services. LERN, 1993.

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4

Bond, Chambers Susan, and Hechenberger Nan B, eds. Strategic planning, marketing, and evaluation for nursing education and service. National League for Nursing, 1989.

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5

Jane, Tyrrell, and CERES Enterprises, eds. Marketing to education in Europe: An independent report for all concerned with selling goods and services to the schools sector of the European Community. CERES Enterprises, 1989.

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6

Ltd, Jazz Services. Jazz Services: A voice for jazz education: promoters, musicians, bands, marketing your band. Jazz Services, 2003.

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7

Novikova, Mariya. Fundamentals of Service sector marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/987878.

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The textbook discusses the key concepts, elements and processes of marketing management used in the practice of the hairdressing services market. The purpose of the textbook is to familiarize students with the specifics of marketing services, as well as the basics of theoretical and practical knowledge in the marketing of hairdressing salons. The peculiarity of this tutorial is that it combines the general theory of marketing in commercial enterprises with practical examples of the application of this knowledge in hairdressing. This allows students to form a systematic and analytical knowledge

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8

KOURNIKOVA, IRINA, and VALENTIN SAVIN. BANK MARKETING. Publishing Center RIOR, 2023. http://dx.doi.org/10.29039/02108-8.

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The main purpose of the manual is to adapt the provisions of the general theory of marketing to the specifics of the banking sector. In addition, attention is focused on provisions reflecting current trends in the development of bank marketing, in particular the implementation of a customer-oriented approach. Within the framework of this direction, such problems as the organization of individual services, the formation and management of loyalty, and other topical issues of the strategic development of a commercial bank are considered. The proposed textbook contains educational and method

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9

Wright, Lynn Marie. The role of marketing within Local Education Authorities, with special reference to management information services. University of Salford, 1995.

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10

Poterba, James M. Government intervention in the markets for education and health care: How and why? National Bureau of Economic Research, 1994.

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11

Leyland, David G. Marketing academic services: Report of a survey of income generating activities in polytechnics, universities and colleges of higher education. City of Birmingham Polytechnic, 1985.

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12

Ryzhikova, tamara. Marketing in the aerospace field. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1003199.

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The tutorial provides an overview of the main methodological approaches to the analysis of the market of rocket and space technology and services on the basis of its specific features, methods of evaluating competition and its justification, the reinterpretation of basic marketing tools and approaches in combination with innovative ideas and methods of achieving high economic results in the space market. The main aim is to provide future marketers with the necessary material, methods, technologies and tools with which to solve various problems related to the understanding of the structur

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13

Jane, Griffin, and Association of the British Pharmaceutical Industry. Office of Health Economics., eds. Health information and the consumer: Papers from a symposium held on 30th November 1994. Office of Health Economics, 1995.

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14

Larkin, Maureen O. Case studies in transparency: Real world ways marketers educate consumers. HCPro, Inc., 2008.

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15

Lasker, G. E. Advances in education: A working model of educational process, cognitonics and cognitive mechanism in education, education for sustainable development, an open Ph.D. program in distance education, e-commerce and e-marketing on e-platform, the procedure for founding a non-public university, the remuneration system in educational services, standards of education in non-public universities. International Institute for Advanced Studies in Systems Research and Cybernetics, 2008.

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16

United States. Congress. Senate. Committee on Appropriations. Subcommittee on Financial Services and General Government., ed. Watch what you eat: Food marketing to kids : joint hearing before the Subcommittee on Departments of Labor, Health and Human Services, Education, and Related Agencies and the Subcommittee on Financial Services and General Government of the Committee on Appropriations, United States Senate, One Hundred Tenth Congress, second session, special hearing, September 23, 2008, Washington, DC. U.S. G.P.O., 2009.

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17

Gabriel, Elisante ole. Marketing communication for higher education: How can communicative customer service contribute to service competition in the higher education sector of Tanzania? Preston University, 2006.

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18

Office, General Accounting. Medicaid: Lessons learned from Arizona's prepaid program : report to the Secretary of Health and Human Services. The Office, 1987.

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19

Strike, Kimberly T. Performance and accountability in today's classroom: A framework for effective marketing. Rowman & Littlefield Education, 2010.

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20

Office, General Accounting. Medicaid: Methods for setting nursing home rates should be improved : report to the Secretary of Health and Human Services. GAO, 1986.

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21

Office, General Accounting. Medicaid: Methods for setting nursing home rates should be improved : report to the Secretary of Health and Human Services. The Office, 1986.

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22

Office, General Accounting. Medicaid: Methods for setting nursing home rates should be improved : report to the Secretary of Health and Human Services. The Office, 1986.

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23

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey --service/maintenance and marketing/sales perspectives. National Aeronautics and Space Administration, 1996.

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24

O, Barclay Rebecca, Kennedy John M, United States. National Aeronautics and Space Administration., and United States. Dept. of Defense., eds. NASA/DoD aerospace knowledge diffusion research project.: Results of the phase 1 mail survey --service/maintenance and marketing/sales perspectives. National Aeronautics and Space Administration, 1996.

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25

Freie Universität Berlin. Forum Hochschulmarketing. "Master your service!", die Universität als Dienstleister: 1. Forum Hochschulmarketing der Freien Universität Berlin. Vistas, 2007.

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26

Zhulidov, Sergey. Trade organization. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/987233.

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The book describes the main stages of organization and technology of trade processes at the enterprises of wholesale and retail trade in the market. Separate chapters are devoted to retail trade services, technological solutions shops, as well as the protection of consumer rights and the fundamental rules of trade. Given the schema, table, topics interdisciplinary course, accompanied by explanatory text. Schemes allow to consider the material on the theoretical and practical level in their unity, which provides the opportunity to see the structure of the problem being studied, its logica

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27

Murphy, Leo. A study of internal service groups in a college of further education (with particular emphasis on service quality and internal marketing issues). The Author], 1993.

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28

Office, General Accounting. Medicaid: States' efforts to educate and enroll beneficiaries in managed care. The Office, 1996.

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29

Office, General Accounting. Medicaid: States turn to managed care to improve access and control costs : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives. The Office, 1993.

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30

Office, General Accounting. Medicaid: Changes in best price for outpatient drugs purchased by HMOs and hospitals : fact sheet for the Chairman, Subcommittee on Regulation, Business Opportunities, and Technology, Committee on Small Business, House of Representatives. The Office, 1994.

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31

Office, General Accounting. Medicaid: Data improvements needed to help manage health care program : report to the Honorable Daniel K. Inouye, U.S. Senate. U.S. General Accounting Office, 1993.

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32

Office, General Accounting. Medicaid: Tennessee's program broadens coverage but faces uncertain future : report to the Ranking Minority Member, Committee on Commerce, House of Representatives. The Office, 1995.

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33

Office, General Accounting. Medicaid: Outpatient drug costs and reimbursements for selected pharmacies in Illinois and Maryland : fact sheet for Congressional committees. U.S. General Accounting Office, 1993.

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34

Office, General Accounting. Medicaid: Restructuring approaches leave many questions : report to the Chairman, Committee on the Budget, House of Representatives. The Office, 1995.

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35

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations., ed. Medicaid: States turn to managed care to improve access and control costs : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives. The Office, 1993.

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36

Office, General Accounting. Medicaid: States' efforts to educate and enroll beneficiaries in managed care : report to the Chairman, Special Committee on Aging, U.S. Senate. The Office ; Gaithersburg, Md. (P.O. Box 6015, Gaithersburg 20884-6015) : The Office [distributor, 1996.

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37

Office, General Accounting. Medicaid: Oregon's managed care program and implications for expansions : report to the Chairman, Subcommittee on Health and the Environment, Committee on Energy and Commerce, House of Representatives. The Office, 1992.

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38

Office, General Accounting. Medicaid: The Texas disproportionate share program favors public hospitals. U.S. General Accounting Office, 1993.

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39

Office, General Accounting. Medicaid: Tennessee's program broadens coverage but faces uncertain future : report to the ranking minority member, Committee on Commerce, House of Representatives. The Office, 1995.

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40

Office, General Accounting. Medicaid: Three states' experiences in buying employer-based health insurance : report to the Chairman, Committee on Commerce, House of Representatives. The Office, 1997.

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41

Office, General Accounting. Medicaid: Elevated blood lead levels in children : report to the Ranking Minority Member, Committee on Government Reform and Oversight, House of Representatives. The Office, 1998.

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42

Office, General Accounting. Medicaid: Three states' experiences in buying employer-based health insurance : report to the chairman, Committee on Commerce, House of Representatives. The Office, 1997.

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43

Office, General Accounting. Medicaid: Waiver program for developmentally disabled is promising but poses some risks : report to Congressional requesters. The Office, 1996.

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44

Office, General Accounting. Medicaid: HealthPASS : an evaluation of a managed care program for certain Philadelphia recipients : report to the Chairman, Subcommittee on Health and the Environment, Committee on Energy and Commerce, House of Representatives. U.S. General Accounting Office, 1993.

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45

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Oversight and Investigations., ed. Medicaid: States turn to managed care to improve access and control costs : report to the Chairman, Subcommittee on Oversight and Investigations, Committee on Energy and Commerce, House of Representatives. The Office, 1993.

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46

Office, General Accounting. Medicaid: Sustainability of low 1996 spending growth is uncertain : report to the Chairman, Committee on the Budget, U.S. Senate, and to the Chairman, Committee on the Budget, House of Representatives. The Office, 1997.

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47

Office, General Accounting. Medicaid: Restructuring approaches leave many questions : report to the Chairman, Committee on the Budget, House of Representatives. The Office, 1995.

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48

Office, General Accounting. Medicaid: Legislation needed to improve collections from private insurers : report to the chairman, Subcommittee on Health and the Environment, Committee on Energy and Commerce, House of Representatives. GAO, 1990.

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49

Pinelli, Thomas E. NASA/DoD aerospace knowledge diffusion research project. National Aeronautics and Space Administration, 1993.

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50

1st, Muthu Ruben V., 2nd M.S.Vijaya Rao, 3rd Susheela Devi B Devaru, and Kavitha S. Ms IV. Principles of Marketing and Services. INSC International Publisher (IIP), 2021.

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