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Dissertations / Theses on the topic 'Marketing education services'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Shauchenka, Hanna. "Affective quality of educational services measurement in the context of higher education marketing." Thesis, University of Plymouth, 2015. http://hdl.handle.net/10026.1/3525.

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Educational marketing has become an increasingly important area within Higher Education as the competition for students has intensified. Being able to measure and understand the quality of educational services – a key factor in the decision making process for a prospective student – is an incredibly challenging problem as it involves the quantitative measurement of factors such as emotions and affections towards an Institution or programme, which themselves tend to be intangible. The application of total quality management philosophy and methodology in the context of higher education today is

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Crathan, Ansbert. "Challenges in service marketing in private sector education." Thesis, Queensland University of Technology, 2002.

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3

Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Thesis, Curtin University, 1997. http://hdl.handle.net/20.500.11937/329.

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The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions of dollars into the economies of supplier nations. Despite its importance, little empirical research is available on the international marketing of education. This study draws together research from services marketing, industrial and organisational economics, strategic management and various studies and

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Roche, Damien. "The international marketing of educational services : implications for long-term policy planning." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23754.

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The dissertation attempts to apply the marketing concept to the provision of educational services. A comprehensive literature review is conducted in the area of services marketing. A strategic marketing model is proposed for the international marketing of educational services. A comparative analysis of overseas student policy in a number of host countries is presented. A number of policy developments and regulatory mechanisms are critically evaluated. It was not possible to conduct a rigorous cost-benefit analysis of overseas students in Ireland*. However, a UK study conducted in 1980 is exami

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Diedericks, Rita. "Students' perceptions of service quality at two South African higher education institutions / Rita Diedericks." Thesis, North-West University, 2012. http://hdl.handle.net/10394/10280.

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South African higher education institutions are facing increasing competition from both local and global competitors. This increasing competitive pressure has forced them to become aware of the importance of building and sustaining a suitable competitive advantage. Adding to this, South Africa’s economy, together with the world economies, has witnessed changing circumstances in relation to consumers’ needs, tastes and preferences. In this light, service quality has been recognised as a means to meet these challenges. As service industries play an important role in many economies around the wor

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Carsky, Mary L. "Consumer satisfaction with food marketing services: the effects of in-store information and education programs." Diss., Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/54231.

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The purposes of this study were to identify the relationship between the provision of consumer information programs and satisfaction with food marketing services and to assess the benefits of a program as they affect both consumer satisfaction and retail food store profits. A conceptual model which proposed a positive relationship between the provision of a consumer information program and increased product purchasing, increased satisfaction with the product, and increased satisfaction with the foodstore was developed for the study. The model was operationalized through the use of three indi

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Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Curtin University of Technology, School of Management, 1997. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=11004.

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The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions of dollars into the economies of supplier nations. Despite its importance, little empirical research is available on the international marketing of education. This study draws together research from services marketing, industrial and organisational economics, strategic management and various studies and

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Grech, Nicholas. "The co-creative classroom: Does value co-creation inhibit or facilitate customer engagement in low socioeconomic education services?" Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/135615/1/Nicholas_Grech_Thesis.pdf.

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Education changes lives, but many low-socioeconomic adolescents struggle to perceive the value of attaining a secondary school education. Despite the efforts of schools, many of these difficult-to-engage customers do not perceive value in engaging. This research draws on literature from services marketing, social marketing and education to examine how value could be co-created with vulnerable young customers. The study involved 20 semi-structured interviews at a single school located in a low-socioeconomic area. The research found that students are capable of value co-creation but face limited

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Mueller, Lisa A. "A descriptive analysis of services provided by health promotion and wellness consultants and the marketing strategies used to promote and solicit business." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1117109.

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This study provided needed information on consulting as a profession for health promotion and wellness practitioners. Of the 211 participants from consultancy listings for the Association for Worksite Health Promotion and the National Wellness Association, 65 completed the questionnaire designed for this study. Participants completed a 23 item questionnaire inquiring about their current consulting services, marketing strategies, roles performed, job-setting, annual revenue, as well as possible services and marketing strategies for the next five years. The majority of services offered by consul

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Chang, Kyungro. "A systems view of quality in fitness services : development of a model and scales /." The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu1384446999.

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11

Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." University of Western Australia. Graduate School of Management, 2007. http://theses.library.uwa.edu.au/adt-WU2007.0060.

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[Truncated abstract] The Australian higher education sector has changed markedly in the last two decades. The size of the sector has swelled in size as new universities have been created from former Colleges of Advanced Education and Institutes of Technology, and succeeding governments have introduced policies that have embedded increasingly corporate and commercial practices into university administration. This has caused the creation of what are becoming known as ‘enterprise universities’. This thesis examines hypotheses arising from two fundamental questions. (i) Given the increasingly mark

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12

Chen, Chia-Hung. "Word-of-mouth information gathering : an exploratory study of Asian international students searching for Australian higher education services." Queensland University of Technology, 2006. http://eprints.qut.edu.au/16275/.

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Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium that many consider beyond marketers' control and yet is a reliable, creditable, trustworthy information-gathering tool, especially in credence-based services (CBS). To date, the various types of WOMC messages have not yet been adequately studied in the context of CBS. Using the individual face-toface convergence interview (CI) technique as the primary data collection method of exploratory research, this study attempts to fill this gap by describing the types, the characteristics, and the signifi

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Chen, Chia-Hung. "Word-of-mouth information gathering : an exploratory study of Asian international students searching for Australian higher education services." Thesis, Queensland University of Technology, 2006. https://eprints.qut.edu.au/16275/1/Chia-Hung_Chen_Thesis.pdf.

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Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium that many consider beyond marketers' control and yet is a reliable, creditable, trustworthy information-gathering tool, especially in credence-based services (CBS). To date, the various types of WOMC messages have not yet been adequately studied in the context of CBS. Using the individual face-toface convergence interview (CI) technique as the primary data collection method of exploratory research, this study attempts to fill this gap by describing the types, the characteristics, and the signifi

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Davoli, Mario. "Cellular phone network service prototyping direct manipulation 3D virtual environment for design, training, marketing and documentation /." Swinburne Research Bank, 2001. http://hdl.handle.net/1959.3/22429.

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Thesis (PhD) - Swinburne University of Technology, 2001.<br>Submitted for the degree of Doctor of Philosophy, Swinburne University of Technology - 2001. Typescript. Includes bibliographical references (p. 120-128).

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De, Klerk Natasha. "Analysing entrepreneurial and marketing development skills for small tourism enterprises in the Vaal Triangle region / Natasha de Klerk." Thesis, North-West University, 2009. http://hdl.handle.net/10394/3100.

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Increasing unemployment and low economic growth are of growing concern in the world economy and a recognised intervention to combat these challenges is entrepreneurship. Tourism has been acknowledged as an underexploited sector with considerable potential for addressing these challenges. In order to advance entrepreneurial activity, it is essential for students to possess the necessary entrepreneurial skills. However, the absence of consensus on the content of training courses and curricula is currently a concern in the field of entrepreneurship. South African higher education institutions nee

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Bortoli, Luiza Venzke. "Atividades de marketing diante das interações de consumidores de diferentes idades: um estudo em cursos de idiomas." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-28062011-193521/.

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A interação entre consumidores no encontro de serviços é parte de sua prestação. Essa interação é mais importante em serviços de alto contato. Um dos fatores que influencia na opinião quanto ao comportamento de outros consumidores no ambiente de serviço é a idade. Este trabalho teve como objetivo principal identificar e analisar as atividades de marketing referentes ao encontro de serviços quando tratam de consumidores de diferentes idades com verificação de campo em cursos de idiomas. Para atingir esse objetivo, realizou-se, primeiramente, um referencial teórico, abordando serviços, marketing

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Blišťan, Adam. "Marketingové aktivity ZŠ Česká Ves." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193392.

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This master's thesis is focused on connecting marketing and primary schools. Using the primary school in Česká Ves, I demonstrate it is important for school to take marketing activities in mind even on the most basic level of education. Thesis is divided into three parts. In theoretical one I describe marketing mix, basic principles of marketing research and analysis of the environment. Practical part is focused on the Česká Ves primary school and using both primary and secondary marketing research I analyse current marketing activities and marketing mix. In the last part I suggest improvement

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LaRosa, Richard J. "A Cross-National Comparison of Corporate Web-Site Communications: An Examination of the Services Sector." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1233079496.

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Thesis (D.B.A.)--Cleveland State University, 2008.<br>Abstract. Title from PDF t.p. (viewed on Apr. 1, 2009). Includes bibliographical references (p. 136-144) and appendices. Available online via the OhioLINK ETD Center. Also available in print.

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Nykodýmová, Barbora. "Obsahový marketing pro generování leadů v segmentu B2B vzdělávacích a poradenských služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-261979.

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The aim of this thesis is to acquaint the reader with the issue of content marketing for generating leads and information about potential customers, then to analyze and offer some recommendations for its further use among B2B suppliers of educational and consulting services. The theoretical part discusses three key topics: the specifics of the services and B2B sector; content marketing and the reasons for its inclusion in marketing strategy; and the issue of lead generation as a possible metric of content marketing and sales tool. The practical part of the thesis approaches this topic from the

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Zadražilová, Lucie. "Market Entry Strategy of EF Education First." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124536.

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The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, inte

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Arklöf, Rebecca, and Viktoria Åström. "The European Director : - How International Offices work to market their Exchange Programs." Thesis, Umeå University, Umeå School of Business, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1459.

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<p>As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. This lead us to our problem:</p><p>In what way do International Offices work to market their exchange programs?</p><p>The purpose of the study was to get an understanding of how International Offices in Europe work to market their exchange programs. We wanted to see and compare how the International Offices work to m

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Neto, Luciana Tavares Mendes. "Plano de marketing para a Universidade Técnica de Angola - Utanga." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12625.

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Mestrado em Marketing<br>Este Projeto Final de Mestrado tem como objetivo identificar falhas nos serviços prestados pela Universidade Técnica de Angola - UTANGA, e propor a sua transformação através da implementação de um Plano de Marketing Operacional. Como tal, o setor em estudo enquadra-se na área do Marketing de Serviços.<br>This Final Master Project aims to identify flaws in the services provided by the Technical University of Angola - UTANGA, and propose its transformation through the implementation of an Operational Marketing Plan. As such, the sector under study falls within the area o

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23

Alassaf, Abir. "Construction d’une offre de services pour le public universitaire en Syrie- Une approche managériale." Thesis, Lyon 2, 2011. http://www.theses.fr/2011LYO20074/document.

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Aujourd’hui, les bibliothèques universitaires (BU) en Syrie sont confrontées à une évolution de leur environnement liée en grande partie à la mutation de l’enseignement supérieur et l’arrivée de nouvelles technologies. Ainsi, les BU se trouvent dans l’obligation de s’interroger sur la pertinence de leurs offres de services. En effet, les besoins et les attentes des universitaires ne sont plus les mêmes qu’auparavant. Ces bibliothèques doivent, par conséquent, suivre cette évolution et répondre à leurs nouveaux besoins pour pouvoir survivre dans un contexte où elles ne sont plus la seule source

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24

Song, Junli. "Perceptions of Chinese students on the quality of the academic programmes and services offered at Nelson Mandela Metropolitan University." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1368.

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With English as the medium of academic exchange, Chinese students are the largest single overseas student group in the English speaking countries (2010). Relative to the outbound education market of other countries, the Chinese education market is large, and it is currently receiving much attention globally. Not only is South Africa one of countries where English is spoken, it has relatively speaking, low study fees and easily-accessed visas compared with countries in Europe and the United States. Therefore, South African universities have a virtually unlimited potential for receiving Chinese

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25

Brown, Robert Maxwell. "Drivers of student satisfaction and student loyalty in an Australian university setting." Connect to this title, 2006. http://theses.library.uwa.edu.au/adt-WU2007.0060/public/02whole.pdf.

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Thesis (Ph. D.)--Graduate School of Management, University of Western Australia.<br>Title taken from title screen (viewed October 5, 2007). Includes bibliographical references (p. 355-383) and appendices.

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Малиш, К. О., та І. О. Пригара. "Особливості маркетингу освітніх послуг вищої школи". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/66790.

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Майбутнє України багато в чому зумовлюється її системою освіти, а освіченість, компетентність та професіоналізм сучасних педагогів виступають ключовими чинниками суспільного розвитку. Тому становлення ринкових відносин у сфері освітніх послуг є сучасною тенденцією у розвитку системи освіти. Зважаючи на те, що пропозиція вищих навчальних закладів вже в декілька разів перевищує попит, а кількість випускників загальноосвітніх шкіл з кожним роком зменшується, значного поширення набуває маркетинг освіти. Маркетологу в навчальних закладах доводиться мати справу з товарами не матеріального вид

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Varmužová, Romana. "Marketingova strategie Kulturniho domu Rubin v Brne." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254255.

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The main objective of this thesis is the description and complex evaluation of the functioning of the Cultural House Rubin in Brno Žabovřesky in the context of the neighborhood and the city, and create a strategy for its further development. Thesis deals with marketing of culture and describes the functioning of the House of Culture, its program and service offerings, visitors and defines its position within the city. It also contains characteristics of major competitors in the cultural context and sets hypotheses for the practical examination.Research part consists of quantitative research -

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Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Любов Олексіївна Сигида, Любовь Алексеевна Сигида та Liubov Oleksiivna Syhyda. "Застосування інноваційних методів викладання як інструмент маркетингу освітніх послуг". Thesis, Сумський державний університет, 2015. http://essuir.sumdu.edu.ua/handle/123456789/43015.

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Система вищої освіти України наразі переживає складні часи трансформації, що виражається не тільки у зміні законодавчого поля, а і у суттєвому зниженні кількості абітурієнтів вищих навчальних закладів (ВНЗ). Пропозиція освітніх послуг не просто врівноважує раніше домінуючий платоспроможний попит, а навіть починає його перевищувати. При цьому ринок освітніх послуг постійно розвивається, зростає рівень конкуренції. Відтак, кожен абітурієнт – це споживач на висококонкурентному ринку, за якого потрібно боротися.

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Solís, Hurtado José Manuel. "El manejo del marketing en el servicio educativo; en la organización educativa continental." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2004. https://hdl.handle.net/20.500.12672/1640.

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El presente informe titulado El Manejo del Marketing en el Servicio Educativo; en la Organización Educativa Continental, permite mostrar un panorama del manejo comercial en centros educativos superiores del sector privado, el cual es aplicable también al sector estatal, con sus características generales y particulares. La importancia del marketing en el conocimiento y selección del segmento apropiado, la calidad académica, los cambios cada vez mas rápidos en las necesidades, hábitos y deseos, así como la intervención de la tecnología y otras variables del macro ambiente. Ya hoy en día, una ins

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Povilaitytė, Vaida. "Edukacinių paslaugų marketingo komplekso formavimo modelis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080925_114955-67255.

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Darbe palyginami pagrindiniai marketingo modeliai, nagrinėjama konkurencingumo problema bei marketingo įrankių panaudojimo galimybės veiklos tobulinimui. Analizuojamos mokymo paslaugų ypatybės, aukštųjų mokyklų orientavimosi į rinką stadijos, tikslinės rinkos ir atskirų vartotojų grupių poreikiai. Akcentuojama, jog esminė edukacinių paslaugų ypatybė yra ta, kad egzistuoja kelios vartotojų grupės, kurios turi esamų ir potencialių interesų: tai ne tik studentai, bet ir jų tėvai, darbdaviai, vyriausybinės organizacijos, aukštosios mokyklos darbuotojai ir t.t. Kiekviena iš šių grupių sudaro mokykl

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Kolomatskyi, Artem. "Use of social media for educational services promotion." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-264259.

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The aim of the thesis is to analyze the influence of the promotion in the social media for educational services. Current work covers all the definitions and overviews of the literature that is relevant for the understanding of the chosen topic. Theoretical data was followed by the examples of implementation of tools that could help the enterprises to promote the goods and services on the local market. The practical part of the thesis is standing on the research of the business that provides educational services in Ukraine and how investments in the development of social media tools are showing

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Quintela, Marcela Nunes. "Plano de marketing para a creche Jardim Vovó Carmen." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21104.

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Mestrado em Marketing<br>O presente TFM apresenta um Plano de Marketing para a creche Jardim Vovó Carmen, localizada na cidade do Rio de Janeiro, no Brasil. O objetivo do presente plano é auxiliar a instituição com estratégias de marketing mais estruturadas, especialmente cruciais no momento de crise económica internacional que estamos vivendo, em função da pandemia do coronavirus. A metodologia utilizada, por sua vez, tem uma estratégia de pesquisa (survey) e possui uma abordagem mista e paralela (concurrent).Foi conduzida uma entrevista semi-estruturada com a coordenadora geral da instituiç

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Drago, Bolaños Andrea Carolina. "Estrategias de marketing relacional y servicios en la experiencia del servicio habilitante de una escuela superior." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653993.

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Las experiencias de los clientes van tomando mayor importancia en las organizaciones/ institutos educativos debido a que el mercado se vuelve más competitivo y se busca retener a los clientes a través de relaciones largas y sólidas. Hay una falta de investigación sobre la experiencia integral de los estudiantes en un servicio educativo online. Por ello, el objetivo de la presente investigación es evaluar la experiencia integral de los estudiantes en el servicio habilitante como parte del servicio de educación de una escuela de negocios. Se propone vincular los conceptos de experiencia del clie

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Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская та Nataliia Yevhenivna Letunovska. "Особливості поєднання теорії з практичними методами навчання у підготовці маркетологів у системі вищої освіти". Thesis, Чернігівський національний технологічний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/74760.

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У тезах наголошено на тому, що при вирішенні будь-якого практичного завдання студенти мають бути в умовах, максимально наближених до реальної обстановки їх майбутньої діяльності – дефіцит часу, неповнота інформації, невизначеність критеріїв оптимального рішення, зовнішні фактори, що заважають тощо. Автором викладено підходи до навчання в системі вищої маркетингової освіти, які зорієнтовані на практичну підготовку майбутніх фахівців.<br>В тезисах отмечено, что при решении какого-либо практического задания студенты должны быть в условиях, максимально приближенных к реальной обстановке их будущей

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Roberts, Paula Martine. "NEdSERV : contextual instrumentation for the continuous improvement of service quality in nurse education." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.366604.

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Ng, Lai Hong. "Service encounter behaviour (SEB) in higher education: a Malaysian perspective." Thesis, Northumbria University, 2006. http://nrl.northumbria.ac.uk/3362/.

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Nowadays, marketing activities of HE institutions are increasingly important as they operate within their competitive and regulated environment. HE institutions have borrowed service industrial concepts to focus on the services they provide to students. They need to identify and implement tools to further understanding of the issues that impact on students' experiences. Apart from, focussing specifically on the learning experience in the sense of formal learning (where most of the past research has concentrated on), studies have also shown that support services are just as important in influen

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Lei, Un Ian. "A case study of service quality in an education centre." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1950687.

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Alvarado, Avanto Renzo. "Estrategias de marketing de servicios educativos para posicionamiento : caso : colegio en estudio." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2008. http://tesis.pucp.edu.pe/repositorio/handle/123456789/4754.

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Esta investigación analiza la problemática de una institución educativa privada, con el fin de conocer las estrategias de marketing de servicios educativos utilizadas para obtener un posicionamiento y, a la vez, determinar el mismo, pues sin este análisis, futuras estrategias podrían verse afectadas, lo cual repercutiría directamente en la gestión de esta institución. Por ende, el principal objetivo de la investigación es determinar si la Estrategia de Marketing Educativo utilizada para obtener el posicionamiento deseado fue eficaz. Y de este objetivo se desprenden otros: identificar el posic

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Gutierrez, Aguirre Julia. "Marketing educativo y calidad del servicio educativo en las instituciones educativas del nivel inicial. Huánuco – 2013." Master's thesis, Universidad Nacional Mayor de San Marcos, 2014. https://hdl.handle.net/20.500.12672/9061.

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Publicación a texto completo no autorizada por el autor<br>Determina la relación del marketing con la calidad del servicio educativo en las instituciones educativas del nivel inicial de la localidad de Huánuco en el 2013. Es un estudio aplicativo, prospectivo, transversal y analítico, con una muestra aleatorizada de 53 docentes de una población de 200, quienes responden una encuesta y las escalas: marketing y calidad educativa, previamente validadas y fiabilizadas. El análisis inferencial es mediante la prueba Rho de Spearman para un p ≤ 0,05, apoyados en el SPSS V19.0. Se halla correlaciones

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Antanaitytė, Vilda. "Kaimo gyventojų švietimo ir konsultavimo įtaka didinant jų verslumą." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_153347-13770.

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Tyrimo objektas – Marijampolės apskrities kaimo gyventojų švietimas ir konsultavimas didinant jų verslumą. Tyrimo dalykas – kaimo gyventojų verslumo švietimo ir konsultavimo poreikiai. Darbo tikslas - įvertinus kaimo gyventojų švietimo ir konsultavimo įtaką jų verslumui, parengti Lietuvos kaimo gyventojų švietimo ir konsultavimo, orientuoto į jų verslumo didinimą, modelį. Uždaviniai: 1. Išanalizavus mokslinę literatūrą, apibendrinti kaimo gyventojų verslumo sampratą. 2. Išanalizuoti švietimo ir konsultavimo reikšmės didinant kaimo gyventojų verslumą teorinius aspektus. 3. Išanalizuoti 2007-201

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Badajoz, de la Cruz Mayra Ysabel. "El marketing educativo y su relación con la calidad de servicio de la empresa educativa Teside S.A.C. del distrito de Miraflores, 2019." Master's thesis, Universidad Nacional Mayor de San Marcos, 2021. https://hdl.handle.net/20.500.12672/17163.

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Hoy en día, el marketing se ha convertido en pieza clave en el sector educativo tanto para la captación de estudiantes como para mejorar la calidad de los servicios ofrecidos y así responder a una comunidad educativa más informada y exigente en relación a las ofertas académicas. Por tanto, las empresas deben innovar a través de sus servicios, logrando anteponerse a las necesidades de los estudiantes para de esta manera diferenciarse de la competencia. En este sentido, la presente tesis buscó determinar la asociación que existe entre las variables marketing educativo y calidad de servicio

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Alarcón, Gutierrez Patricia. "Discursos de comunicación vivencial en el marketing de servicios educativos : caso Pontificia Universidad Católica del Perú." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2016. http://tesis.pucp.edu.pe/repositorio/handle/123456789/7866.

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Esta investigación nace en mi centro laboral, la Pontificia Universidad Católica del Perú, donde me desempeño actualmente como Coordinadora de Estrategias y Resultados en la Oficina Central de Admisión e Informes. Desde que llegué a la PUCP disfruté de la Universidad como un espacio no solo académico sino social donde los visitantes quedábamos gratamente sorprendidos por la vida universitaria, sus espacios físicos, sus áreas verdes. Era como entrar a una “dimensión diferente”. Además, el hecho de trabajar junto a jóvenes universitarios llamados Guías PUCP, quienes nos apoyaban en una de

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Winder, Velásquez Jorge Luis. "Diagnóstico del servicio educativo basado en estrategias de marketing en la Facultad de Ingeniería de la Universidad San Martin de Porres." Bachelor's thesis, Universidad Continental, 2018. http://repositorio.continental.edu.pe/handle/continental/5003.

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Este trabajo se realiza amparado en la necesidad de realizar un diagnóstico basado en estrategias de marketing en la Facultad de Ingeniería de la Universidad San Martin de Porres, la misma que está enfrentando decrecimiento en la cantidad de alumnos, debido a la gran competencia, variedad de clientes y otras necesidades; por ello se debe aplicar un plan de marketing, herramienta elemental para cualquier institución que desee mantenerse en este medio competitivo. Este trabajo de investigación “Diagnóstico del servicio educativo basado en estrategias de marketing en la Facultad de Ingeniería de

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Nozu, Emiko. "Exploring service innovation capability in virtual servicescapes: An Australian higher education case." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/120278/1/Emiko_Nozu_Thesis.pdf.

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The proliferation of digital technologies has seen many organisations transformed their services from physical-only to digital-only or blended. Yet, there is little knowledge about how higher education providers can best respond to the changes triggered by this inevitable digital evolution. This thesis explored this topic focused on organisational routine, innovation capability and service-environment (servicescape). The contributions are three-fold. First, there is a critical mechanism of interdependency in routine change. Second, the level of interdependency varies whether it is a radical in

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Шульгіна, Л. М. "Перспективи маркетингового забезпечення фінансово-економічних моделей надання/отримання освітніх послуг в Україні". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37573.

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У перспективі описане маркетингове забезпечення повинно стати тим інформаційним підґрунтям, яке дозволить виважено розробити та найбільш ефективно застосовувати запропоновані фінансово-економічні моделі надання / отримання освітніх послуг.

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Голишева, Євгенія Олексіївна, Евгения Алексеевна Голышева, Yevheniia Oleksiivna Holysheva та М. П. Рудь. "Особливості просування освітніх послуг". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38370.

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Сфера oсвіти в Україні відіграє важливу роль, вона не лише підтримує економіку країни, але й розвиває її в цілому. Сьогодні український ринок освітніх послуг знаходиться на стадії розвитку, що має свої переваги та недоліки. Зокрема, актуальною є проблема визначення сутності освітнього маркетингу як такого та безпосереднє втілення в життя маркетингових досліджень в галузі освіти.

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Зарубіна, В. В. "Сутність та специфіка маркетингу освітніх послуг в Україні". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38086.

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Освітні послуги справедливо можна вважати специфічними послугами із неоднозначними характеристиками, що зумовлює потребу в формуванні особливого маркетингового підходу під час розроблення комплексу маркетингу. Термін «маркетинг в освіті» визначає, що головна мета установи не отримання прибутку, а досягнення соціального ефекту, тобто цілей некомерційного характеру.

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Centurión, Mendoza Carolina De Fátima. "Marketing de relaciones para los servicios educativos: aplicación a la Universidad Católica Santo Toribio de Mogrovejo-Chiclayo 2015." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2017. http://tesis.usat.edu.pe/handle/usat/1276.

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La presente investigación se realizó con la finalidad de identificar los factores que valoran los egresados para mantener una relación con los servicios educativos de la USAT. La investigación se justifica en la medida que es la primera investigación de este tema y sirve como antecedente de otras investigaciones para conocer cuál de las dimensiones influye más en el egresado para reforzar en los estudiantes actuales de la institución porque como se sabe, “es menos costoso mantenerlos como parte de la misma que conseguir nuevos”. Por ser una investigación descriptiva posee una sola variable, ma

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Zapletalová, Klára. "Marketingový mix Jazykové školy Presto." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223575.

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The thesis is focused on the analysis of current marketing mix of the Presto language school, especially on its marketing mix of language courses for the public. On the basis of acquired information, it presents recommendations for possible improvement. The theoretical part of the thesis emphasizes service marketing mix, and explains its components. The following parts analyse the outer environment of the language school, as well as its current marketing mix, and bring suggestions for enhancement of the marketing mix of language courses for the public.

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Gunnarsson, Annica. "The selection of entry modes when penetrating a foreign market : A research study on the education institutes choice of entry mode." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12170.

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Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. The international market of education has changed during the last years, and in Sweden we just had one big change when the introduction of tutoring fees was determined. This has forced the universities out on unfamiliar terr

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