Log in

Relevant bibliographies by topics / Marketing education services / Journal articles

To see the other types of publications on this topic, follow the link: Marketing education services.

Journal articles on the topic 'Marketing education services'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing education services.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Singh, Surabhi. "Digital Marketing in Online Education Services." International Journal of Online Marketing 7, no. 3 (2017): 20–29. http://dx.doi.org/10.4018/ijom.2017070102.

Full text

Abstract:

Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is signi

APA, Harvard, Vancouver, ISO, and other styles

2

Wisenblit, Joseph. "Services Marketing Education: A Pragmatic Paradigm." Journal of Marketing Education 16, no. 3 (1994): 45–55. http://dx.doi.org/10.1177/027347539401600306.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Holilur Rahman, Madhar Amin, and Mustaminah. "Islamic Education Marketing Management." LECTURES: Journal of Islamic and Education Studies 3, no. 1 (2024): 54–64. http://dx.doi.org/10.58355/lectures.v3i1.81.

Full text

Abstract:

In an era of increasingly fierce competition, Islamic educational institutions are considered as the main producers of Islamic education services that must market their services to consumers, namely students and student guardians, as well as other related parties. The success of an Islamic educational institution in maintaining its existence is highly dependent on its ability to market its educational services well, fulfill consumer needs, provide added value for individual development, and create a good image in the eyes of the community. This research aims to examine the concept and importan

APA, Harvard, Vancouver, ISO, and other styles

4

Hoffman, K. Douglas, and Scott W. Kelley. "The Marketing Curriculum: The Time Is Right for Services Marketing Education." Marketing Education Review 1, no. 4 (1991): 7–16. http://dx.doi.org/10.1080/10528008.1991.11488329.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Sarifudin, Sarifudin, and Rahendra Maya. "IMPLEMENTASI MANAJEMEN PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN KEPUASAN PELANGGAN DI MADRASAH ALIYAH TERPADU (MAT) DARUL FALLAH BOGOR." Islamic Management: Jurnal Manajemen Pendidikan Islam 2, no. 02 (2019): 133. http://dx.doi.org/10.30868/im.v2i02.513.

Full text

Abstract:

The management of marketing education services will be good if done correctly and professionally. The aim of the marketing management of education services is to facilitate the institution in marketing its educational services to the community. The purpose of this study is to be able to find out how the implementation of the mix strategy in the marketing management of education services in the Darul Fallah Integrated Aliyah Madrasah (MAT) Bogor. This scientific research uses qualitative methods by collecting data from field observation activities, interviews with relevant sources, and taking d

APA, Harvard, Vancouver, ISO, and other styles

6

Halimatuzzahrah, Halimatuzzahrah, and Muhammad Zulfahmi Akbar. "Marketing Management of Education Services In Increasing the Number of Students In Primary Education Institutions." JURNAL MAHASANTRI 5, no. 1 (2024): 38–47. https://doi.org/10.57215/pendidikanislam.v5i1.473.

Full text

Abstract:

Marketing Management of Education Services In Increasing the Number of Students In Primary Education Institutions Halimatuzzahrah1M.Zulfahmi Akbar2 Institut Agama Islam Nurul Hakim Lombok Barat Email: zahrah211096@gmail.com1akbarfahmi636@gmail.com Abstract This study investigates the role of educational services marketing management strategies in increasing the number of students at MI Nurul Hikmah Lantan. Through a descriptive qualitative approach, data were obtained through interviews with various related parties, such as managers, teachers, students, and parents. The content analysis method

APA, Harvard, Vancouver, ISO, and other styles

7

Hadi, Rizal, Wahidmurni, Ni'matuz Zuhro, and Nur Yanah. "Business Plan for Non-formal Education Services." Airlangga Journal of Innovation Management 6, no. 1 (2025): 86–102. https://doi.org/10.20473/ajim.v6i1.64916.

Full text

Abstract:

Business plan design skills are essential competency for entrepreneurs, as a well-crafted business plan helps stakeholders easily understand and trust the proposed document. This study aims to describe business planning analysis from four key perspectives: (1) marketing, (2) operations, (3) human resources, and (4) finance, and focusing on the case of Gama Private Center, a non-formal educational institution. This study used qualitative case study approach. The findings reveal that Gama Private Center employs a structured business plan that includes: (1) a marketing strategy informed by market

APA, Harvard, Vancouver, ISO, and other styles

8

Bhardwaj, Broto Rauth. "Can education empower women through entrepreneurial marketing." Journal of Enterprising Communities: People and Places in the Global Economy 12, no. 1 (2018): 19–31. http://dx.doi.org/10.1108/jec-01-2017-0004.

Full text

Abstract:

Purpose This paper aims to find the role of education in enhancing the status of women entrepreneurs through empowerment and self-employment. This will also help in upliftment of women and community services being contributed by them. The data were collected from all over India (east, west, north and south). Design/methodology/approach The empirical study aims at developing the understanding about role of nature of business-influencing community services through women entrepreneurship. Several organizations from manufacturing and services sectors were selected for the empirical study establish

APA, Harvard, Vancouver, ISO, and other styles

9

Barr, Terri Feldman, and Kevin M. McNeilly. "Tailoring a Marketing Course for a Non-Marketing Audience: A Professional Services Marketing Course." Journal of Marketing Education 23, no. 2 (2001): 152–60. http://dx.doi.org/10.1177/0273475301232009.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Arzhanova, K. A. "Defining marketing elements of educational services when forming university’s marketing capital." Vestnik Universiteta, no. 4 (June 21, 2025): 129–38. https://doi.org/10.26425/1816-4277-2025-4-129-138.

Full text

Abstract:

The issue of defining the elements of educational services marketing has been considered. The purpose of the study is aimed at identifying these elements in the context of marketing capital formation in a higher education institution. The available approaches to understanding educational services marketing have been analyzed. The key components of this complex have been defined using the 7P model. A number of general scientific theoretical methods as well as the general method of critical analysis have been chosen as the research method. The analysis has been carried out on the basis of availa

APA, Harvard, Vancouver, ISO, and other styles

11

Dann, Stephen. "Applying services marketing principles to postgraduate supervision." Quality Assurance in Education 16, no. 4 (2008): 333–46. http://dx.doi.org/10.1108/09684880810906481.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Martynenko, Maryna Victorivna, Nadiia Myhailivna Lysytsia, and Tamara Ivanivna Prytychenko. "INNOVATIONS IN MARKETING OF ECONOMIC EDUCATIONAL SERVICES." SCIENTIFIC BULLETIN OF POLISSIA 1, no. 2(14) (2018): 212–20. http://dx.doi.org/10.25140/2410-9576-2018-2-2(14)-212-220.

Full text

Abstract:

Urgency of the research. The quality of the provided educational services determines the competitiveness of the workforce and the state as a whole, therefore, marketing of educational services and innovative approaches to it become of paramount importance, which determines the urgency of the chosen topic of research. Target setting. The number of entrants in Ukraine is decreasing every year. This tendency has a negative impact on the formation of intellectual capital in Ukraine and explains the expediency of the use of innovative marketing technologies by institutions of higher education . Act

APA, Harvard, Vancouver, ISO, and other styles

13

Wahyuni, Wiwit, Almasdi Syahza, and Dudung Burhanuddin. "Islamic School Education Service Marketing Strategy." Journal of Southwest Jiaotong University 56, no. 2 (2021): 419–29. http://dx.doi.org/10.35741/issn.0258-2724.56.2.34.

Full text

Abstract:

This study aims to obtain the strategy for education services marketing by applying the 7Ps concept (product, price, promotion, place, people, process and physical evidence) of the educational services marketing mix in the Integrated Islamic Senior High School. This study used a descriptive qualitative method, and data was collected through documentation, observation, and interviews. The informants surveyed were the principal, deputy principal in the public relations field, teachers and education personnel of the Directorate General of Teachers and Education Personnel (GTK), students, and stud

APA, Harvard, Vancouver, ISO, and other styles

14

Koval, Elena, Ksenia Ilyina, and Anatasia Fefelova. "Investing in higher education marketing." Problems of Innovation and Investment Development, no. 21 (December 27, 2019): 125–34. http://dx.doi.org/10.33813/2224-1213.21.2019.13.

Full text

Abstract:

The aim of the article is to research the state and prospects of expanding investments in the marketing of higher education and adapting to the fluctuations in the educational services market. The research methodology is based on the methods of scientific abstraction in determining the components of the market, comparative analysis of the world experience and domestic sources of the higher education institutions financing, analysis of the expenditures structure on education in the state budget of the country, monographic method of the studing the state and improving of the competitiveness in d

APA, Harvard, Vancouver, ISO, and other styles

15

Sulistyorini, Sulistyorini. "Marketing Management of Educational Services in Early Childhood Education." Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini 7, no. 2 (2023): 1312–19. http://dx.doi.org/10.31004/obsesi.v7i2.4093.

Full text

Abstract:

The number of PAUD institutions has increased very significantly. This makes each institution have to compete and devise a strategy to win the hearts of parents of prospective students. This study aims to analyze the marketing strategy of educational services carried out by PAUD institutions to parents of prospective students. The research used a descriptive qualitative approach, the researchers conducted observations and interviews with teachers, parents, and community leaders in 3 PAUD institutions in Tulungagung Regency. The respondents in this study were selected using a purposive sampling

APA, Harvard, Vancouver, ISO, and other styles

16

Ma'sum, Toha. "Eksistensi Manajemen Pemasaran dalam Membangun Citra Lembaga Pendidikan." Jurnal Intelektual: Jurnal Pendidikan dan Studi Keislaman 10, no. 2 (2020): 133–53. http://dx.doi.org/10.33367/ji.v10i2.1243.

Full text

Abstract:

Related to the image of schools and efforts to create a positive image, it cannot be separated from the efforts of the school, especially the public relations department. Public Relations in education have special tasks including: Evaluating public attitudes and opinions towards the organization, Formulation and implementation of organizational procedures and policies for organizational communication with the public, coordinating communication programs between organizations and the public, developing relationships through communication processes, developing attitudes and relationships positive

APA, Harvard, Vancouver, ISO, and other styles

17

Mense, Evan G., Christopher J. Garretson, Pamela A. Lemoine, and Michael D. Richardson. "Global Marketing of Higher Education E-Learning." International Journal of Technology and Educational Marketing 8, no. 2 (2018): 59–74. http://dx.doi.org/10.4018/ijtem.2018070104.

Full text

Abstract:

Many business and political leaders speculate that globalization is rapidly connecting all aspects of international political, economic, cultural, and social life. One of the most used aspects of globalization is the continued development of instructional technology, particularly e-learning. As a result, e-learning and distance learning technologies have accelerated tremendously during the last decade. e-learning necessitates changes in development and delivery of instructional content, including altered instructional methods and the expansion of support services for e-learning activities. The

APA, Harvard, Vancouver, ISO, and other styles

18

Михайлик, Н. І. "МАРКЕТИНГОВІ СТРАТЕГІЇ ЗВО: СУТЬ ТА КЛАСИФІКАЦІЯ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 34 (30 вересня 2022): 220–26. https://doi.org/10.5281/zenodo.7299800.

Full text

Abstract:

<strong>The article aims to study and specify the theoretical and methodological fundamentals of formation and implementation of the marketing strategies of higher education establishments. The research was conducted to clarify the essence of the marketing strategy of higher education establishments and to systemize the classification features of its kinds. Having studied different interpretations of the essence of “marketing strategy of higher education establishments” provided by scientists, it is proposed to consider it as a major non-detailed plan of a higher education establis

APA, Harvard, Vancouver, ISO, and other styles

19

Labaso, Syahrial. "Penerapan Marketing Mix sebagai Strategi Pemasaran Jasa Pendidikan di MAN 1 Yogyakarta." MANAGERIA: Jurnal Manajemen Pendidikan Islam 3, no. 2 (2019): 289–311. http://dx.doi.org/10.14421/manageria.2018.32-05.

Full text

Abstract:

This study examines the strategies implemented for education marketing services in Islamic education institutions. This research is motivated by the efforts to develop the quality of Islamic education institutions, so that they could compete with other organizations. Education marketing services are intended to create a conducive and stable marketing condition, so as to have a positive impact on the parties involved in the marketing process (both the school as the producer and the community as consumers). Based on the results of the study, which was conducted at the Madrasah Aliyah Negeri (MAN

APA, Harvard, Vancouver, ISO, and other styles

20

САПОЖНИКОВА, С. М., А. А. НИКОНОРОВА, and Е. А. САЗОНОВА. "MANAGING THE EFFECTIVENESS OF EDUCATIONAL SERVICES MARKETING." Экономика и предпринимательство, no. 2(151) (May 31, 2023): 736–43. http://dx.doi.org/10.34925/eip.2023.151.2.140.

Full text

Abstract:

В статье дана оценка образовательных услуг. Государство создает базовые черты образовательных услуг, определяет образовательные стандарты на всех уровнях обучения и формирует государственный заказ, что приводит к конкурентной борьбе между образовательными учреждениями. В результате повышается значение маркетинговых мероприятий в системе образования. Повышается внимание к маркетингу как формы ориентированного на рынок стиля мышления, реагирующего на воздействие на внешнюю среду. Произведен анализ оказания образовательных услуг в Смоленской области, обозначены проблемы оказания услуг определена

APA, Harvard, Vancouver, ISO, and other styles

21

Zakharchenia, Natalija F. "PROGRAM AND METHODICAL ASPECTS OF FORMATION OF STUDENTS’ COMPETENCES IN THE FIELD OF EDUCATIONAL MARKETING." ŠVIETIMAS: POLITIKA, VADYBA, KOKYBĖ / EDUCATION POLICY, MANAGEMENT AND QUALITY 6, no. 1 (2014): 46–52. http://dx.doi.org/10.48127/spvk-epmq/14.6.46.

Full text

Abstract:

Marketing introduction in the field of education is capable to make a beneficial im-pact both on experts of education, and on consumers of their production. Marketing appli-cation for education is represented as an actual scientifically reasonable way of ensuring successful activity of an educational institution. Having established interrelation between labour market and needs of the personality, the educational institution is able to create a complex of competitive services demanded by the market of educational services. The de-velopment of the market of educational services foregrounds the p

APA, Harvard, Vancouver, ISO, and other styles

22

Irshad, Ahmad, Bashar Abu, and Chandra Anurag. "MARKETING OF HIGHER EDUCATIONAL SERVICES: AN EMPIRICAL STUDY OF STUDENT'S PERSPECTIVE." International Journal of Marketing & Financial Management 1, no. 1 (2013): 38–51. https://doi.org/10.5281/zenodo.10780877.

Full text

Abstract:

<strong>Abstract</strong> <em>I</em> <em>n an era of technological advancement and wide availability of information about almost everything it is enormously important to address the marketing strategies and practices being employed for marketing of higher educational services. The recent massive expansion of education through private provision has introduced new horizons for marketers at the same time with the increase in number of educational institution continuously the competition is also increasing with same pace; it is surprising that more attention has not been paid to marketing issues t

APA, Harvard, Vancouver, ISO, and other styles

23

BERDYBEKOVA, Ayman, and Margarita KURMANOVA. "The role of marketing in the development of the world's leading higher education institutions." ОҚМПУ ХАБАРШЫСЫ – ВЕСТНИК ЮКГПУ 27, no. 1 (2021): 16–30. http://dx.doi.org/10.47751/skspu-1937-0023.

Full text

Abstract:

The article tells about the importance of marketing in the development of leading higher education institutions in the world. The article substantiates the relevance of marketing applications in the field of educational services. The concepts of "educational marketing", "educational services", "advertising", "demand", "supply", "subjects of marketing relations in the field of education", "competitiveness", "consumers of educational services" are considered. The classification of types of marketing is given and the strategies of its application in the field of education are outlined. Examples o

APA, Harvard, Vancouver, ISO, and other styles

24

Zatserkivna, Maryna. "Digitalization of Education and Marketing of Educational Services in the Conditions of the Armed Aggression of the russian federation Against Ukraine." Digital Platform: Information Technologies in Sociocultural Sphere 6, no. 1 (2023): 43–52. https://doi.org/10.31866/2617-796X.6.1.2023.283941.

Full text

Abstract:

The purpose of the article is to analyze the role of digitalization of education and marketing of educational services in the context of the armed aggression of the Russian Federation against Ukraine and to develop recommendations for improving digital and marketing strategies that will help attract and retain students in higher education establishments. Research methods. In order to effectively achieve the purpose of the research, the methods of analysis and synthesis, generalization of theoretical data, observation, and a systematic approach were used. All this allowed us to analyz

APA, Harvard, Vancouver, ISO, and other styles

25

Daynovskyy, Y. A., B. B. Semak, and I. V. Boychuk. "Digital communication strategies in marketing of higher education services." Herald of Lviv University of Trade and Economics. Economic sciences, no. 56 (2018): 5–11. http://dx.doi.org/10.36477/2522-1205-2018-56-01.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Iqbal, Samer. "Insights of School Head About Marketing Education Services Through Digital Media." Journal of Education and Educational Development 3, no. 1 (2016): 52. http://dx.doi.org/10.22555/joeed.v3i1.711.

Full text

Abstract:

This study mainly focuses on the insights of a private school’s head pertaining to the use of digital media in educational marketing. The qualitative research paradigm was chosen for this study and in depth phenomenological interview was conducted from a head of a private school. Two themes were extracted from the data: Marketing educational services through digital media and its challenges, and digital media tool for marketing education services. The study revealed that the school head perceived the digital media to be cost-effective marketing strategy that was multidimensional and value-driv

APA, Harvard, Vancouver, ISO, and other styles

27

Arifin, Zainal, Dicky Artanto, and Ainur Rahman. "Digital Marketing: Marketing Strategy for Madrasah Education Services During The Covid-19 Pandemic." Al-Tanzim: Jurnal Manajemen Pendidikan Islam 7, no. 1 (2023): 1–10. http://dx.doi.org/10.33650/al-tanzim.v7i1.3443.

Full text

Abstract:

This study aims to analyze marketing strategies to promote madrasas for new students. The research approach is descriptive qualitative to analyze the digital marketing process that madrasas have carried out in recruiting new students during the Covid-19 pandemic. Data analysis was carried out interactively using the Miles and Huberman method, which included data collection, data presentation, data reduction, and concluding. The study results show that, first, the "superior madrasah" brand is part of digital marketing carried out by MTs N 1 Yogyakarta to attract new students. Second, the digita

APA, Harvard, Vancouver, ISO, and other styles

28

Stuart, F. Ian, and Stephen S. Tax. "Services Education: Cross-Functional Integration for Quality." Journal of Marketing Education 16, no. 3 (1994): 56–70. http://dx.doi.org/10.1177/027347539401600307.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Степанова, Светлана, and Svetlana Stepanova. "Marketing of educational services in tourism under modernization of Russian education." Services in Russia and abroad 9, no. 3 (2015): 136–45. http://dx.doi.org/10.12737/14402.

Full text

Abstract:

The article considers the peculiarities of the marketing policy of educational institutions, which carry out the personnel training for the tourism industry. Today, the study of issues related to strategic directions of marketing policy of educational institutions, which carry out the personnel training for the tourism industry, becomes more and more important. The modern model of education makes new requirements for the level of competence of graduates of educational institutions, including for tourism. Fundamental changes in the market of educational services in the field of tourism relate t

APA, Harvard, Vancouver, ISO, and other styles

30

Ofori, Wilhemina Odarkor, Evelyn Markwei, and Nana Tuhufo Quagraine. "Marketing intangibles: the case of library services in higher education institutions." Library Hi Tech News 37, no. 3 (2020): 15–20. http://dx.doi.org/10.1108/lhtn-11-2019-0085.

Full text

Abstract:

Purpose This paper aims to investigate the adoption of marketing techniques in academic libraries in Ghana, and how they are applied in the promotion of their services to patrons. Design/methodology/approach Adopting the qualitative research approach, a total of 21 professional and para-professional library staff from three private universities participated in the study. The main data collection instrument was the use of semi-structured interviews. Data gathered was analysed, discussed and presented thematically. Findings The findings revealed that the study's participants are fully aware of t

APA, Harvard, Vancouver, ISO, and other styles

31

Cook, Ruth Gannon, and Kathryn Ley. "Business Lessons for Higher Education Marketing." International Journal of Technology and Educational Marketing 1, no. 1 (2011): 60–66. http://dx.doi.org/10.4018/ijtem.2011010105.

Full text

Abstract:

Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education institutions. The authors’ data indicates securing educational marketing services may be a costly approach in order to attract and keep customers or students.

APA, Harvard, Vancouver, ISO, and other styles

32

K., Olіnіchenko, Pryadko O., Chmil Н., and Shkreba D. "INFLUENCE OF EDUCATIONAL TECHNOLOGIES ON MARKETING POLICY OF AN INSTITUTION OF HIGHER EDUCATION." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SRVICES SECTOR DEVELOPMENT 1 (27) (July 2, 2018): 150–61. https://doi.org/10.5281/zenodo.1303868.

Full text

Abstract:

<em>The state of marketing policy of the leading institutions of higher education of Ukraine, tendencies of development of means of sales of educational services is researched. The state and trends of development of remote methods of promoting educational services by state institutions of higher education are analyzed. </em> <em>According to the results of their own research, it was found that many institutions of higher education are already involved in the development of strategy and tactics of marketing and communication activities. The leading Kharkiv institutions of higher education are r

APA, Harvard, Vancouver, ISO, and other styles

33

SUSHCHENKO, Olena. "СHOOSING THE HIGHER EDUCATION INSTITUTION MARKETING POSITION IN THE EDUCATIONAL SERVICES MARKET". Ukrainian Journal of Applied Economics 6, № 1 (2021): 314–21. http://dx.doi.org/10.36887/2415-8453-2021-1-37.

Full text

Abstract:

Introduction. The paper represents a conceptual framework or positioning higher education institutions (HEI) in the educational services market. The process of choosing the marketing position of a higher education institution in the educational services market is considered. The directions and opportunities of strengthening the competitive position of HEI in the market of educational services and the choice of such a marketing position that will provide them with sustainable competitive advantages are identified. The purpose of the article is substantiation of theoretical principles and develo

APA, Harvard, Vancouver, ISO, and other styles

34

Jumiati, Zainal Berlian, and Ahmad Zainuri. "Controlling Islamic Education Marketing Services at MTs Negeri 4 Musi Banyuasin." TOFEDU: The Future of Education Journal 4, no. 1 (2025): 275–84. https://doi.org/10.61445/tofedu.v4i1.412.

Full text

Abstract:

This study aims to analyze the control system of Islamic education marketing services in MTs Negeri 4 Musi Banyuasin. This study uses a descriptive qualitative research approach that consists of good words from the informants and the observed treatment. The data collection techniques in this study are using observation, interviews and documentation. The results of this study show that MTs Negeri 4 Musi Banyuasin already has a marketing team that plays a role in the implementation of strategies, such as SWOT analysis, service differentiation, and strengthening flagship programs. However, the op

APA, Harvard, Vancouver, ISO, and other styles

35

Mykhailyk, Nataliia. "Peculiarities of the marketing strategy of higher educational institutions." Economic Analysis, no. 32(3) (2022): 282–87. http://dx.doi.org/10.35774/econa2022.03.282.

Full text

Abstract:

Introduction. The increase of the number of higher education institutions and the intensifying competition between them has led to a difficult situation, the way out of which is the active use of marketing technologies. In particular, the formation and implementation of the marketing strategy will contribute to strengthening the competitive positions of higher education institutions in the market of educational services. The specifics of educational services imposes a number of features in marketing technologies. Therefore, some terms, goals and principles of marketing activities in higher edu

APA, Harvard, Vancouver, ISO, and other styles

36

KOVALCHUK, Svitlana, Liliya MARTYNOVA, and Alona TANASIICHUK. "FORMATION OF MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTIONS." Herald of Khmelnytskyi National University 292, no. 2 (2021): 215–21. http://dx.doi.org/10.31891/2307-5740-2021-292-2-37.

Full text

Abstract:

The study found that the strategic trend of higher education is to find and implement an effective marketing strategy to ensure the competitiveness of the university in the target market of educational services, which involves the development and promotion of modern and innovative educational products of high quality. It is proved that the primary task that ensures the effective operation of the university in the market of educational services is the formation and implementation of its cost-effective marketing strategy. The classic marketing strategies that can be used by a higher education in

APA, Harvard, Vancouver, ISO, and other styles

37

Manea, Natalia, and Mihaela PURCARU. "THE EVOLUTION OF EDUCATIONAL MARKETING." Annals of Spiru Haret University. Economic Series 17, no. 4 (2017): 37–45. http://dx.doi.org/10.26458/1744.

Full text

Abstract:

The association of the term ‘educational’ to the term ‘marketing’ generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to the cultural, social and complex role of the education, educational marketing represents a part of the services marketing, the social marketing and the non-profit organizations. By offering mandatory educational services, financed from the state budget, the school units, through their activity, respect the principles of social marketing, regardless of the financial benefits that result from the provision of the

APA, Harvard, Vancouver, ISO, and other styles

38

Suomi, Kati, and Raija Järvinen. "Tracing reputation risks in retailing and higher-education services." Journal of Retailing and Consumer Services 20, no. 2 (2013): 207–17. http://dx.doi.org/10.1016/j.jretconser.2012.12.003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Suherni, Eneng Siti, Achmad Wahyudin, and Abdul Mu’in. "Maintaining the Quality of the Institution by Implementing the Education Services Mix." Journal of Educational Analytics 2, no. 4 (2023): 503–14. http://dx.doi.org/10.55927/jeda.v2i4.6709.

Full text

Abstract:

Nowadays, the challenges for educational institutions are starting to increase in competition, so that there are many educational institutions offering services. An educational institution must be able to maintain quality so as to market the institution, maintain the value of its existence or existence. Various interesting events occur when implementing education, when accepting new prospective students, people are now starting to be smart in choosing educational institutions for their sons/daughters. The institution must have a good image in view. To create a brand image for educational insti

APA, Harvard, Vancouver, ISO, and other styles

40

Prabowo, Harjanto. "Pengaruh Lingkungan Individu Mahasiswa dan Kinerja Bauran Pemasaran Perguruan Tinggi terhadap Proses Keputusan Mahasiswa dan Nilai Jasa Pendidikan Tinggi Komputer." Binus Business Review 2, no. 2 (2011): 659. http://dx.doi.org/10.21512/bbr.v2i2.1505.

Full text

Abstract:

Colleges offering computer education are increasing, especially with the widespread use of information technology in all fields. This paper presents the results of research that aims to uncover the level of service marketing mix of performance conformity with the interests of education and expectations of students. Research conducted descriptive, while the research method used is the method of explanatory survey of 770 students and 54 leaders from computer private colleges in Jakarta. The results showed that the individual's environment is more influential on the decision process of selecting

APA, Harvard, Vancouver, ISO, and other styles

41

SHEVCHENKO, А.V., and А.А. PUTINTSEVA. "Management decisions on the use of marketing tools to ensure the competitiveness of universities." Market Relations Development in Ukraine №7-8 (206-207) 145 (October 4, 2018): 97–103. https://doi.org/10.5281/zenodo.1445453.

Full text

Abstract:

The article considers marketing tools in university, its rationality and necessity, and the adoption of appropriate managerial decisions by executives. The necessity of using marketing in the field of education, on the level of other kinds of services and goods, is substantiated. Marketing of educational institutions contributes to the study of the market, forecasting, pricing and determining the most promising directions for their development. Intermediary structures in the field of education promote the promotion of services using various channels of marketing, advertising media, and in some

APA, Harvard, Vancouver, ISO, and other styles

42

Sartika, Didi. "Perencanaan Strategi Pemasaran Jasa Pendidikan Sekolah Tinggi Ilmu Tarbiyah (STIT) Simeulue Aceh Melalui Pendekatan Bauran Pemasaran (Marketing Mix)." Idarah (Jurnal Pendidikan dan Kependidikan) 3, no. 2 (2019): 1–15. http://dx.doi.org/10.47766/idarah.v3i2.557.

Full text

Abstract:

This research concerns with services marketing strategy planning of education at the High School of Education Simeulue Aceh with the aim of finding out the marketing strategy planning of High School with a marketing mix approach. The type of research used in this study is a qualitative method with semi-structured interviews, observation, and documentation as data collection methods. This was motivated by an effort to create Islamic high school institutions to have quality so that they are able to compete with other high school institutions. The marketing of educational services are intended to

APA, Harvard, Vancouver, ISO, and other styles

43

Sobihah, Hani, Agus Holid, Anis Zohriah, and Faizal Djabidi. "Product Strategy and Distribution of Educational Services." Advances In Social Humanities Research 3, no. 1 (2025): 17–22. https://doi.org/10.46799/adv.v3i1.335.

Full text

Abstract:

Marketing educational services is a crucial aspect in creating value for education providers and prospective students. The right product and distribution strategy can influence the competitiveness of educational institutions in an increasingly competitive market. This article examines the four main components in the educational services marketing mix, namely the elements of the marketing mix, the educational services product mix, the creation of educational service products, and the distribution of educational services. With this approach, universities can design marketing strategies that are

APA, Harvard, Vancouver, ISO, and other styles

44

Syukur, Fatah. "Model Strategi Pemasaran Jasa Pendidikan Islam pada SD Nasima Semarang." Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi) 7, no. 01 (2021): 1–14. http://dx.doi.org/10.18784/smart.v7i01.1084.

Full text

Abstract:

Educational services marketing strategies are becoming increasingly crucial in line with the role of educational institutions. However, only a few educational institutions have implemented strategies in marketing their educational services to the public. This study examines the marketing strategy of educational services at Nasima Elementary School Semarang. This research uses a qualitative case study approach. Data related to marketing management of educational services obtained from interviews, observation, and documentation, then tested by triangulation and then analyzed. The results of this

APA, Harvard, Vancouver, ISO, and other styles

45

Orsini, Joseph L. "Services Concepts in Marketing Textbooks: A Consideration of Product and Distribution." Journal of Marketing Education 10, no. 1 (1988): 58–63. http://dx.doi.org/10.1177/027347538801000109.

Full text

Abstract:

Despite the importance of services to marketers, and the substantial amount of services marketing literature, marketing principles textbooks still tend to reflect a goods orientation. Product and distribution concepts in texts are reviewed, relevant services literature cited, and textbook authors encouraged to consider services issues more precisely and in greater depth.

APA, Harvard, Vancouver, ISO, and other styles

46

Destriyati, Destriyati, Zainal Ber, and Ahmad Za. "The Workforce of Islamic Education Marketing Services at MTsN 1 Prabumulih." TOFEDU: The Future of Education Journal 3, no. 5 (2024): 1774–83. https://doi.org/10.61445/tofedu.v3i5.289.

Full text

Abstract:

This research aims to analyze the role and strategy of marketing services workers in increasing competitiveness and attracting public interest in Islamic education, with a case study at MTsN 1 Prabumulih City. MTsN 1 Prabumulih City, as one of the leading madrasas with a number of students reaching 800 people, faces challenges in maintaining its existence amidst competition from other educational institutions. This research uses a qualitative-descriptive approach with data collection techniques through interviews, observation and document analysis. The research results show that the marketing

APA, Harvard, Vancouver, ISO, and other styles

47

Zatserkivna, Maryna. "Digitalization of Education and Marketing of Educational Services in the Conditions of the Armed Aggression of the russian federation Against Ukraine." Digital Platform: Information Technologies in Sociocultural Sphere 6, no. 1 (2023): 43–52. http://dx.doi.org/10.31866/2617-796x.6.1.2023.283941.

Full text

Abstract:

The purpose of the article is to analyze the role of digitalization of education and marketing of educational services in the context of the armed aggression of the Russian Federation against Ukraine and to develop recommendations for improving digital and marketing strategies that will help attract and retain students in higher education establishments. Research methods. In order to effectively achieve the purpose of the research, the methods of analysis and synthesis, generalization of theoretical data, observation, and a systematic approach were used. All this allowed us to analyze and iden

APA, Harvard, Vancouver, ISO, and other styles

48

Береснев, Д. Н., А. А. Воронов, А. А. Максаев, and И. А. Шумакова. "Promotion of educational services: modern marketing approaches." Экономика и предпринимательство, no. 7(132) (October 11, 2021): 777–81. http://dx.doi.org/10.34925/eip.2021.132.7.138.

Full text

Abstract:

Целью исследования являются разработка принципов и систематизация инструментов продвижения образовательных услуг. Для образовательной организации на первом месте стоят престиж и безупречная репутация. Это комплексная задача, для выполнения которой необходимо работать над продвижением образовательных услуг и выстраивать прочные взаимоотношения с клиентами. Условия рынка вынуждают высшие учебные заведения, которые еще вчера полагались на свой имидж и естественный поток абитуриентов, активно заниматься рекламой и продвижением своих продуктов. Все потому, что конкуренция активно растет, а представ

APA, Harvard, Vancouver, ISO, and other styles

49

Volkova, Lyubov N. "STRATEGIC MARKETING SOLUTIONS IN THE FIELD OF EDUCATIONAL ORGANIZATIONS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 1/3, no. 133 (2023): 132–36. http://dx.doi.org/10.36871/ek.up.p.r.2023.01.03.017.

Full text

Abstract:

The purpose of the article is to formulate strategic and operational marketing solutions in the field of educational services. The article contains marketing research of both strategic and operational nature, focused on the choice of an educational organization by an applicant. According to the results of the scientific research, important and strategic objects in the field of education are presented, with which higher educational organizations and organizations of secondary vocational education interact in the educational services market and which form the core of the marketing microenvironme

APA, Harvard, Vancouver, ISO, and other styles

50

Ivanova, Oksana Evgen'evna, Igor' Viktorovich Vachugov, Sergei Nikolaevich Yashin, and Viktoriya Vital'evna Garkovets. "Marketing approaches in the management of organizations of additional professional education." Финансы и управление, no. 4 (April 2024): 123–41. https://doi.org/10.25136/2409-7802.2024.4.72549.

Full text

Abstract:

The object of the study is additional professional education in Russia. The subject of the study is a set of marketing tools that are used to effectively manage the activities of an educational organization. The article reveals the topical issues of the application of marketing approaches in the management of institutions of additional professional education. The necessity of marketing tools in the activities of educational organizations in conditions of variability of external environmental conditions is substantiated. The ways of promoting educational services using digital tools are defined

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!