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Books on the topic 'Marketing Effectiveness'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Gordon, Prestoungrange, ed. Maximising marketing effectiveness. 9th ed. MCB University Press, 1990.

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2

Johne, Jane. Effectiveness of Influencer Marketing. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-41297-5.

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3

Peter, Mouncey, ed. Marketing accountability: How to measure marketing effectiveness. Kogan Page, 2009.

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4

Rice, Craig S. Marketing without a marketing budget. Bob Adams, 1989.

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5

Klapdor, Sebastian. Effectiveness of Online Marketing Campaigns. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01732-3.

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6

Terry, Paul David, and Symposium on Health Services Marketing (5th : 1985 : Las Vegas, Nev.), eds. Building marketing effectiveness in healthcare. Academy for Health Services Marketing, American Marketing Association, 1985.

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7

Smith, Trevor A. Marketing Effectiveness and Accountability in SMEs. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-09861-1.

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8

Villanova University. School of Business, ed. Competitive effectiveness: Integrating management and marketing. Pearson Learning Solutions, 2014.

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9

Bucklin, Louis P. Balancing co-marketing alliances for effectiveness. Marketing Science Institute, 1992.

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10

Bucklin, Louis P. Balancing co-marketing alliances for effectiveness. Marketing Science Institute, 1992.

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11

Inc, Biomedical Business International. Marketing communications effectiveness to the radiologist. Biomedical Business International, 1986.

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12

Bucklin, Louis P. Balancing co-marketing alliances for effectiveness. Marketing Science Institute, 1992.

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13

Inc, Biomedical Business International, ed. Marketing communications effectiveness to the orthopedic surgeon. Biomedical Business International, 1985.

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14

Inc, Biomedical Business International. Marketing communications effectiveness to the clinical pathologist. Biomedical Business International, 1985.

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15

Talvinen, Jari. Marketing information systems: Concepts, usage, and effectiveness. Helsinki School of Economics and Business Administration, 1995.

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16

Foley, Anthony. The marketing effectiveness of the Irish guesthouse. University College Dublin, Graduate School of Business, 1998.

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17

Brown, Rick. Market focus: Achieving and sustaining marketing effectiveness. Butterworth-Heinemann, 1993.

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18

1936-, Nakanishi Masao, ed. Market-share analysis: Evaluating competitive marketing effectiveness. Kluwer Academic Publishers, 1988.

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19

Media, Magnet, and Films for the Humanities (Firm), eds. Effectiveness measurement tools and techniques. Films for the Humanities & Sciences, 2004.

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20

Inc, Biomedical Business International. Sales representative effectiveness to the clinical pathologist. Biomedical Business International, 1986.

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21

Nemchin, A. M. Marketing i problemy organizat︠s︡iĭ: Sbornik nauchnykh trudov. Peterburgskiĭ gos. inzhenerno-ėkonomicheskiĭ universitet, 2001.

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22

Limited, Book Marketing. Author events: Impact and effectiveness. Book Marketing Ltd, 1992.

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23

Wallace, A. To measure the effectiveness of Esso's marketing strategy. Oxford Brookes University, 1998.

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24

Sanjit, Sengupta, ed. Balancing co-marketing alliances for effectiveness: Working paper. Marketing Science Institute, 1992.

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25

Xpress, Trade Show, ed. The basics of trade show effectiveness: Seminar. Trade Show Xpress, 1995.

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26

Parisien, Maurice R. ALIGNED!: A Story for Improving Sales and Marketing Effectiveness. RACOM COMMUNICATIONS, 2012.

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27

Renker, Clemens. Aufsteiger Ost: Mit ganzheitlichem Marketing zum Erfolg. Deutscher Sparkassenverlag, 1997.

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28

Kaatz, Ronald B. Advertising & marketing checklists: 107 proven checklists to save time & boost advertising & marketing effectiveness. 2nd ed. NTC Business Books, 1995.

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29

Gatignon, Hubert. To standardize or not to standardize: Marketing mix effectiveness in Europe. Marketing Science Institute, 1995.

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30

Gatignon, Hubert. To standardize or not to standardize: Marketing mix effectiveness in Europe. Marketing Science Institute, 1995.

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31

G, Kliatchko Jerry, ed. The first integrated marketing communications effectiveness awards, 2005: Winning case studies. Cacho Pub. House, 2006.

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32

Kenny, Thomas James. Institutional effectiveness through marketing: Nurse education fit for survival?. The Author), 1991.

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33

Gary, Frazier, and American Marketing Association. Educators' Conference, eds. 1988 AMA educators' proceedings: Efficiency and effectiveness in marketing. American Marketing Association, 1988.

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34

Les, Binet, World Advertising Research Centre, and Institute of Practitioners in Advertising., eds. Advertising works 14: Proving the effectiveness of marketing communications. World Advertising Research Center, 2006.

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35

Derek, Martin, Goodyear John, and Association of Market Survey Organisations., eds. Research works: Papers from the AMSO research effectiveness awards, 1991. NTC Publications, 1992.

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36

Dunn, Michael. The marketing accountability imperative: Driving superior returns on marketing investments. Jossey-Bass, 2009.

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37

Achrol, Ravi S. Designing successful transorganizational marketing alliances. Marketing Science Institute, 1990.

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38

Inc, Biomedical Business International, ed. Sales representative effectiveness to the radiologist. Biomedical Business International, 1986.

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39

Ron, Sanchez, and Freiling Jorg, eds. A focused issue on the marketing process in organizational competence. Elsevier JAI, 2005.

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40

Marco, Rimini, World Advertising Research Center, and Institute of Practitioners in Advertising., eds. Advertising works 12: Proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002. World Advertising Research Center, 2003.

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41

Institute of Practitioners in Advertising., ed. The IPA advertising effectiveness awards 1988 in association with marketing. Institute of Practitioners in Advertising, 1988.

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42

Dunn, Michael. The Marketing Accountability Imperative. John Wiley & Sons, Ltd., 2009.

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43

Kaufmann, Hans Ruediger, and Mohammad Fateh Ali Khan Panni. Customer-centric marketing strategies: Tools for building organizational performance. Business Science Reference, 2013.

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44

Horowitz, Shel. Grassroots marketing: Getting noticed in a noisy world. Chelsea Green Pub., 2000.

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45

United States. Dept. of Agriculture. Economic Research Service. Agriculture and Trade Analysis Division, ed. Measuring the effectiveness of the Export Enhancement Program for poultry. U.S. Dept. of Agriculture, Economic Research Service, Agriculture and Trade Analysis Division, 1990.

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46

Mitchell, J. D. The effectiveness of flagship developments as a marketing tool for Birmingham. Oxford Brookes University, 1997.

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47

Johne, Jane. Effectiveness of Influencer Marketing. Springer Fachmedien Wiesbaden GmbH, 2023.

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48

Sharma, R. D., and Gurjeet Kaur. Marketing Effectiveness in Banking. Anmol Publications Pvt Ltd, 2005.

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49

'Marketing' exhibition effectiveness awards. Haymarket], 1996.

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50

Improving Marketing Effectiveness in Digital Age (Cranfield E-Marketing). Financial Times Prentice Hall, 1999.

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