Relevant bibliographies by topics / Marketing entry

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing entry'

Author: Grafiati
Published: 29 June 2021
Last updated: 29 July 2025

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Journal articles on the topic "Marketing entry"

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Robinson, William T. "Marketing Mix Reactions to Entry." Marketing Science 7, no. 4 (1988): 368–85. http://dx.doi.org/10.1287/mksc.7.4.368.

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Nielson, Charles C. "Global marketing: Foreign entry, local marketing and global management." International Journal of Research in Marketing 14, no. 3 (1997): 298–300. http://dx.doi.org/10.1016/s0167-8116(97)89448-7.

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Nisar, Shaista, Agyenim Boateng, Junjie Wu, and Mary Leung. "Understanding the motives for SMEs entry choice of international entry mode." Marketing Intelligence & Planning 30, no. 7 (2012): 717–39. http://dx.doi.org/10.1108/02634501211273823.

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Ariadi, Ariadi, Mahlia Muis, and Cokki Cokki. "DIGITAL MARKETING AND MARKET ENTRY AGILITY ON THE MARKETING PERFORMANCE OF PONTIANAK CULINARY MSMES." International Journal of Application on Economics and Business 2, no. 1 (2024): 3088–94. http://dx.doi.org/10.24912/ijaeb.v2i1.3088-3094.

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This study examines the influence of digital marketing activities and market entry agility on marketing performance of Pontianak Culinary MSMEs. The sample size for this study consists of 31 culinary entrepreneurs in Pontianak. The method used in this study to collect the data is convenience sampling where questionnaires were distributed directly to the respondents. The results of this study show that marketing performance is affected directly by market entry agility, but not by digital marketing, while market entry agility is directly affected by digital marketing. There is also an indirect e
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Yang, Nathan. "Learning in retail entry." International Journal of Research in Marketing 37, no. 2 (2020): 336–55. http://dx.doi.org/10.1016/j.ijresmar.2019.09.005.

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Gable, Myron, Martin T. Topol, Stephen Mathis, and Melvyn E. Fisher. "Entry barriers in retailing." Journal of Retailing and Consumer Services 2, no. 4 (1995): 211–21. http://dx.doi.org/10.1016/0969-6989(95)00056-9.

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Aulakh, Preet S., Sevgin Eroglu, and Francis M. Ulgado. "Book Review: Global Marketing: Foreign Entry, Local Marketing, and Global Management." Journal of International Marketing 5, no. 2 (1997): 103–5. http://dx.doi.org/10.1177/1069031x9700500208.

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Leonard, Myron. "Marketing Literature Review." Journal of Marketing 67, no. 1 (2003): 116–28. http://dx.doi.org/10.1509/jmkg.67.1.116.18593.

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This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading.
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Leonard, Myron. "Marketing Literature Review." Journal of Marketing 67, no. 2 (2003): 140–50. http://dx.doi.org/10.1509/jmkg.67.2.140.18616.

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This section is based on a selection of article abstracts from a comprehensive business literature database. Marketing-related abstracts from more than 125 journals (both academic and trade) are reviewed by JM staff. Descriptors for each entry are assigned by JM staff. Each issue of this section represents three months of entries into the database. Each entry has an identifying number. Cross-references appear immediately under each subject heading.
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Yeu-Shiang Huang and Jyh-Wen Ho. "Stochastic Entry of Competitors and Marketing Decisions." IEEE Transactions on Engineering Management 59, no. 1 (2012): 129–37. http://dx.doi.org/10.1109/tem.2010.2049852.

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Dissertations / Theses on the topic "Marketing entry"

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LINGXIU, JIANG. "IKEA marketing entry strategy in China." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36640.

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Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. Under the big background of economic globalization, IKEA sizes every opportunity to entryforeign markets And nowadays IKEA had already become the world wide largest furniture retailer since 2008.IKEA actually has already entered into Chinese market as early as 1998 .The success of IKEA in Chinese marketis very outstanding. But it’s not difficult to find on IKE
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Johansson, Emma. "Build it green : To create entry barriers with green marketing." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12174.

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Master thesis in marketing, 15 credits, School of business and economics, Linnaeus University, Växjö, 4FE02E, spring 2011 Author: Emma Johansson Tutor: Åsa Devine Title: Build it green – To create entry barriers with green marketing Background: In the beginning of the 21st century sustainability have become of higher importance for companies. One tool to manage sustainability is green marketing; an approach through which companies can gain competitive advantage. But is it possible to influence the market structure by using green marketing and is it possible to make it difficult for new actors
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Gao, Yong Gerald. "Multinational firms' sequential entry strategies." Click to view the E-thesis via HKUTO, 2006. http://sunzi.lib.hku.hk/hkuto/record/B36633124.

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Gao, Yong Gerald, and 高勇. "Multinational firms' sequential entry strategies." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36633124.

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Vítečková, Klára. "Market Entry Strategy for LifeTable Concept." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85350.

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The goal of this thesis is to create a suitable market entry strategy for an innovative product called LifeTable (interactive touchpad designated for restaurants and bars), so that the company will be able to establish itself in the Czech market and install 200 pieces of LifeTable during the next year. In order to approach the topic correctly, the review of available theoretical literature was carried out. Based on the theory, a thorough secondary and primary research has been conducted. The findings of the research were subsequently used for description of the Czech market, analysis of main c
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Sundali, James Arnold. "An experimental investigation of market entry problems." Diss., The University of Arizona, 1995. http://hdl.handle.net/10150/187079.

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This dissertation considers organizational problems of market entry. The research follows the experimental path. Game theoretic models are combined with laboratory experiments to produce a set of empirical findings. Two market entry problems are studied. The first considers the chain store paradox developed by Selten (1978). This game considers an established chain store with locations in numerous towns. In each of these towns a different competitor decides whether to enter and compete with the chain store. When entry occurs, the chain store can respond cooperatively or aggressively. The game
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Saboo, Pallabi. "A decision model to aid entry-mode strategy selection." Thesis, This resource online, 1992. http://scholar.lib.vt.edu/theses/available/etd-09122009-040423/.

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Madhok, Anoop. "Mode of foreign market entry : an integrative study." Thesis, McGill University, 1993. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=41246.

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This study investigates the foreign market entry decision of multinational firms from three theoretical perspectives--namely transaction cost/internalization, competitive strategy and organizational capability. It is argued that each perspective primarily focuses on a different level of analysis--the firm or division, the transaction and the organizational unit respectively. The final decision regarding the means of foreign market entry is a choice made after considering these three forces simultaneously. The study contributes by developing an understanding of the role of organizational capabi
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Jansen, Derek (Derek Timothy) 1963 Carleton University Dissertation Management Studies. "The influence of host country characteristics on method of entry." Ottawa.:, 1992.

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Borchert, Oliver M. "Key marketing factors in SMEs' international market entry mode choice." Thesis, University of Strathclyde, 2016. http://digitool.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=27532.

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Books on the topic "Marketing entry"

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Johansson, Johny K. Global marketing: Foreign entry, local marketing & global management. 2nd ed. Irwin/McGraw-Hill, 2000.

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Johansson, Johny. Global marketing: Foreign entry, local marketing & global management. 3rd ed. McGraw, 2003.

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Johansson, Johny K. Global marketing: Foreign entry, local marketing, and global management. Irwin, 1997.

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J, Stahl Michael, ed. Entry barriers and market entry decisions: A guide for marketing executives. Quorum Books, 1991.

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Ryan, Patrick Thomas. International market entry strategies in industrial marketing. UniversityCollege Dublin, 1992.

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Roger, Bennett. International marketing: Strategy, planning, market entry & implementation. Kogan Page, 1995.

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Tiger, Li, ed. Reviving traditions in research on international market entry. JAI, 2003.

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Farhang, Manūchihr. Market entry in the Middle East. Institute of International Business, Stockholm School of Economics, 1987.

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Root, Franklin R. Entry strategies for international markets. Lexington Books, 1994.

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Root, Franklin R. Entry strategies for international markets. Lexington Books, 1987.

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Book chapters on the topic "Marketing entry"

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Backhaus, Klaus, Joachim Büschken, and Markus Voeth. "Market Entry Strategies." In International Marketing. Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21446-0_5.

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Cabano, Frank G., Stefan Müller, and Katja Gelbrich. "Market entry barriers." In Interfaith Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003506010-40.

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Cabano, Frank G., Stefan Müller, and Katja Gelbrich. "Market entry strategies." In Interfaith Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003506010-42.

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Gillespie, Kate, and K. Scott Swan. "Global Market Entry Strategies." In Global Marketing, 5th ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003141709-9.

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Onkvisit, Sak, Michael A. Merz, and John J. Shaw. "Foreign market entry strategies." In International Marketing, 6th ed. Routledge, 2025. https://doi.org/10.4324/9781003449782-9.

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Prange, Christiane. "Marketing Decisions in China: Positioning, Branding, Marketing Mix." In Market Entry in China. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29139-0_3.

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Omar, Ogenyi. "Market Selection Decisions and Entry Strategies." In International Marketing. Macmillan Education UK, 2009. http://dx.doi.org/10.1007/978-1-137-28789-2_5.

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Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "International Market Entry Strategies." In International Marketing Management. Springer Berlin Heidelberg, 2023. http://dx.doi.org/10.1007/978-3-662-66800-9_7.

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Zimmerman, Alan, and Jim Blythe. "Market entry tactics." In Business to Business Marketing Management, 4th ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003164036-9.

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Zimmerman, Alan, and Jim Blythe. "Market entry tactics." In Business to Business Marketing Management. Routledge, 2017. http://dx.doi.org/10.4324/9781315564098-8.

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Conference papers on the topic "Marketing entry"

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Freitas, Luiz Fernando. "Personalização de Conteúdos com IA: A Nova Era do Marketing Digital." In Congresso Internacional Interdisciplinar da UniFatecie. Even3, 2024. https://doi.org/10.29327/1593520.2-2.

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A personalização de conteúdos com o uso de inteligência artificial (IA) no marketing digital tem se tornado uma das mais poderosas ferramentas para maximizar o engajamento e a conversão de consumidores em ambientes digitais. Através de algoritmos sofisticados de aprendizado de máquina (machine learning) e de processamento de linguagem natural (NLP), a IA oferece às empresas a capacidade de segmentar públicos e criar campanhas publicitárias personalizadas em tempo real, ajustadas ao comportamento e às preferências individuais dos consumidores. A personalização, que antes se baseava em variáveis
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Santos, Renato Wessner dos, CAROLINE MARINHO SANT'ANA, and JOÃO EDUARDO LAMESA. "CONTRIBUIÇÕES PARA SEGMENTAÇÃO DE MERCADO DOS CONSUMIDORES DE ALIMENTOS VEGANOS." In 20º Congresso Nacional de Iniciação Científica. Even3, 2020. http://dx.doi.org/10.29327/1440343.2020-1.

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O objetivo do presente estudo foi produzir insights a respeito da dinâmica mercadológica que envolve os consumidores de alimentos veganos, mercado até então restrito a uma parcela pequena da população brasileira, mas que em conjunto com o mercado dos consumidores de alimentos vegetarianos, tem crescido de forma expressiva nos últimos anos e ainda pode apresentar potencial para crescimento. Para tanto, uma abordagem quantitativa em nível explicativo foi utilizada mediante investigação da associação existente entre os perfis demográfico, geográfico, psicográfico e comportamental de 214 responden
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De Almeida Martins da Silva, Fernanda, and Gustavo Barbieri Lima. "MONITORAMENTO DE MÍDIAS SOCIAIS: como o LinkedIn da NovaPR engaja colaboradores e público externo?" In VII Simpósio de Tecnologias da Fatec de Sertãozinho (SITEFA/Stz). Fatec Sertãozinho, 2024. https://doi.org/10.33635/sitefa.v7i1.286.

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O objetivo geral da presente pesquisa é analisar de que forma a agência de comunicação NOVA PR utiliza o marketing digital para engajar o público interno e externo da rede social LinkedIn, bem como compreender as estratégias digitais adotadas nessa plataforma. Para tal, utilizou-se a Netnografia como método de pesquisa. A análise ocorreu de primeiro de outubro de 2023 a 29 de fevereiro de 2024. Os principais resultados apontaram que: (a) a NOVA PR possui um perfil sólido e atualizado na plataforma, além de fiéis e ativos de seguidores. (b) foram publicadas cotidianamente postagens com tom amig
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Vukasović, Tina, and Mario Filipan. "MARKETING STRATEGY ON THE ENTRY OF SELECTED ENTERPRISE ON INTERNATIONAL MARKET." In 4th International Scientific – Business Conference LIMEN 2018 – Leadership & Management: Integrated Politics of Research and Innovations. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/limen.2018.466.

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Mi, Xue. "Analysis of Chinese Entry-luxury Market and Research of Marketing Strategy." In 3rd International Conference on Science and Social Research (ICSSR 2014). Atlantis Press, 2014. http://dx.doi.org/10.2991/icssr-14.2014.122.

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Guo, Xiaofang, and Li Zhang*. "The Marketing Plan for Louis Vuitton’s Entry into the Market of Cambodia." In Proceedings of the 2019 3rd International Conference on Education, Economics and Management Research (ICEEMR 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/assehr.k.191221.048.

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Mohamad Zaki, Nur Amalina, Zuha Rosufila Abu Hasan, Safiek Mokhlis, Shahriman Abdul Hamid, and Mohd Saiful Izwaan Saadon. "AN EXPLORATORY STUDY OF THE USAGE OF ELECTRONIC PLATFORM FOR CONSERVATION MARKETING AMONG EDUCATION ENVIRONMENTAL CENTRES (EEC) IN MALAYSIA." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.015.

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With limited funding, conservationists are far from able to assist all threatened species. Even though online marketing has been increasingly used by conservationists to raise funds and awareness on the need to reduce biodiversity loss, the major issue is reaching the target audience and influencing their behaviour, especially if the target audience is a profit-making entity. To date, a comprehensive theoretical investigation on online conservation marketing pertaining business expectation, preferences, experience and satisfaction is still in its infancy and remains unanswered. Therefore, to f
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Cheng, Lu-Yun (Vivian), and Graça Miranda Silva. "A SUPERFICIAL FRIENDSHIP THEORY PERSPECTIVE ON INTERNATIONAL MARKET ENTRY MODE INSTABILITY AND STABILITY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.01.07.03.

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Jalen, Nataša, and Tina Vukasović. "Development of a Conceptual Marketing Model for Medicinal Products for Rare Diseases." In 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.309.

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Health is a basic human value and we cannot and should not set a price on it, but we can try to understand its value through the prism of morality, ethics, science and human connections. Health cannot be evaluated through the prism of moral principles (is a person good or bad, is he worth helping, is his contribution to society big enough for society to take care of him…). . Some individuals struggle with incurable diseases from birth and spend their entire lives searching for that piece of help or solution that would alleviate their suffering and pain and enable them to live a dignified life.
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Racela, Olimpia C. "AN ANALYSIS OF STRATEGIC COGNITION OF MYANMAR MANAGERS: INSIGHTS ON INTERNATIONAL MARKET ENTRY DECISION MAKING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.08.03.06.

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Reports on the topic "Marketing entry"

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Pinheiro, Armando Castelar, and Regis Bonelli. New Export Activities in Brazil: Comparative Advantage, Policy or Self-Discovery? Inter-American Development Bank, 2008. http://dx.doi.org/10.18235/0006866.

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This paper examines Brazil's export discoveries in aircraft, cell phones and swine meat. All cases confirm the importance of efficiency gains and sunk costs in the expansion of exports and lead to the following conclusions: both economic policy and comparative advantage played important roles in the emergence of new export activities; economies of scale were a crucial determinant of competitiveness; and a well-known brand helped to overcome information asymmetries and facilitate entry into export markets. Exporters concentrated on design, marketing, R&D, and product assembly, making coordi
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López Martos, Rafael Enrique. LA ÉTICA EN LA PRAXIS DEL MARKETING Y LOS NEGOCIOS INTERNACIONALES. IberAM, 2023. http://dx.doi.org/10.33881/ibr0040.

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En el desarrollo de estas dos últimas décadas (2000 a 2020); se ha contado con innumerables aportes de la industria, la educación, la tecnología, el conocimiento científico, el mercadeo y los negocios internacionales al desarrollo de nuevas líneas de conocimiento y de aportes a la economía de las organizaciones, buscando siempre la calidad de los productos, los servicios y la calidad en beneficio del retorno de la inversión para los productores, transformadores, inversionistas, e intermediarios de la cadena de comercialización que finaliza en el usuario, el cliente o el consumidor, como el pri
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Ducci, Jorge, and Martin Soulier Faure. Herramienta para evaluar la aplicación de buenas prácticas de gestión comercial (GC) en empresas de agua y saneamiento. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0010269.

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El objetivo de la presente aplicación Excel es ayudar a las empresas de agua y saneamiento a evaluar los avances su gestión comercial en base de varios criterios, entre ellos facturación, ingresos, atención al cliente, y marketing. Puede ser utilizada de varias maneras: para conocer el grado de consenso subjetivo acerca de la gestión comercial en una empresa de agua y saneamiento, como una herramienta de diagnostico y negociación de plan de acción o como un base de dialogo con autoridades nacionales.
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Jourdain, Jean-Loup. Herramienta de evaluación para implementar buenas prácticas en el área de gestión comercial de operadores de agua y saneamiento. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0010270.

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El presente documento informa sobre una herramienta desarrollada por la División de Agua y Saneamiento del BID para evaluar las prácticas utilizadas en la gestión de los clientes de las empresas de agua y alcantarillado. Con el fin de facilitar el uso de esta herramienta, todos los aspectos que se refieren a la gestión de clientes se han agrupado en cuatro áreas funcionales principales: la "Fabrica de Facturación'' o la facturación y recaudación periódica; Gestión de Cobranza; Atención al Cliente y Marketing de los Clientes, una actividad relativamente nueva en las empresas de agua y saneamien
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Castro Salgado, osé William, and Liliana Santamaria Ariza. Propuesta de identidad institucional UMNG. Universidad Militar Nueva Granada, 2024. http://dx.doi.org/10.18359/docinst.7379.

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Las organizaciones operan en un entorno altamente dinámico, caracterizado por la presencia de productos similares o sustitutos, lo que impulsa a cada una a desarrollar su ventaja competitiva por medio de componentes que les confieren un diferencial único. En este contexto, la identidad emerge como un elemento primordial que posibilita la diferenciación entre instituciones y genera una característica sin gular que define su esencia. Existen múltiples perspectivas que abordan el concepto de identidad, desde miradas diferenciales entre ellas: Perspectiva social: se centra en la visión que un indi
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Gruber, Verena, Ingrid Peignier, and Charlotte Dubuc. Pratiques et tactiques de vente des concessionnaires automobiles au Québec. CIRANO, 2023. http://dx.doi.org/10.54932/bryk4403.

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Le présent rapport s’inscrit dans la continuité d’une vaste étude débutée en 2020 qui a pour objectif de mieux comprendre la préférence croissante de la population canadienne pour les véhicules énergivores ainsi que les facteurs (politiques, économiques, sociaux, etc.) qui contribuent à l’augmentation des ventes de ce type de véhicules. Le CIRANO a déjà contribué à travers plusieurs rapports publiés depuis 2020 et plus récemment par le biais d’une analyse des motivations d’achat de camions légers au Québec (Gruber, Peignier et Pentcheva, 2023). Le présent rapport complète les connaissances sur
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Guía de emprendimiento sénior en el Perú. Banco Interamericano de Desarrollo, 2023. http://dx.doi.org/10.18235/0005327.

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Esta publicación nace como iniciativa de brindar al mercado peruano una herramienta de consulta y práctica que apoye a toda persona de 50 años o más, que está pensando en emprender o desee potenciar su emprendimiento actual. Es el resultado de un trabajo colaborativo entre el laboratorio de innovación del Grupo BID, BID Lab y el Centro de Emprendimiento de la Universidad del Pacífico, Emprende UP y surge como inspiración de un trabajo anterior realizado con Fundación MAPFRE. Para redactar el contenido, se llevó a cabo previamente una investigación cualitativa que consistió en escuchar los punt
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