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Relevant bibliographies by topics / Marketing environment analysis

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Academic literature on the topic 'Marketing environment analysis'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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Journal articles on the topic "Marketing environment analysis"

1

Clarke, Geri. "International Marketing Environment Analysis." Marketing Review 5, no. 2 (2005): 159–73. http://dx.doi.org/10.1362/1469347054426212.

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Shevchenko, M. N. "THE ANALYSIS OF MARKETING ENVIRONMENT OF ENTERPRISES." Organizer of Production 25, no. 3 (2017): 76–85. http://dx.doi.org/10.25065/1810-4894-2017-25-3-76-85.

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Sharma, Bed Nath. "Green Marketing and Environment." Janapriya Journal of Interdisciplinary Studies 7, no. 1 (2018): 95–99. http://dx.doi.org/10.3126/jjis.v7i1.23055.

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Green revolution is protecting our earth, people and many more through a natural phenomenon in everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, here analysis of the aspects of green marketing on customer value addition, satisfaction, environmental safety, sustainable development, benefits to stakeholders, prospects are presented. This can be used by researchers who need to study green marketing on these issues.

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Hasan, Jamal. "Analysis of E-marketing Strategies." Studia commercialia Bratislavensia 4, no. 14 (2011): 201–8. http://dx.doi.org/10.2478/v10151-011-0006-z.

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Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the deve

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Kang, Sun-Ju, Jun-Gi Park, and Jungwoo Lee. "Environment, Marketing and Performance: Social Commerce News Content Analysis." Journal of the Korea Academia-Industrial cooperation Society 14, no. 11 (2013): 5522–29. http://dx.doi.org/10.5762/kais.2013.14.11.5522.

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Yaneva, Dilyana. "IMPORTANCE OF THE MARKETING ENVIRONMENT ANALYSIS IN THE PROCESS OF STRATEGIC MARKETING DECISION MAKING." Economics & Law 2, no. 2 (2020): 24–32. http://dx.doi.org/10.37708/el.swu.v2i2.3.

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The analytical activity aims to increase company’s competitiveness and establish its strategic position in the business. Timely diagnosis of threats, identification of key success factors and competitive advantages enables company management to constantly review its marketing goals and strategies by taking proper and timely strategic marketing decisions. In this regard, the main objective of the article is to examine the characteristics and main directions of marketing analysis, emphasizing their importance in the process of strategic marketing decision making. A survey was used as a main meth

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Kim, Gye-Woong, Ji-Hyuk Kim, Hack-Youn Kim, et al. "Analysis of Marketing Performances according to Raising Environment in Broilers." Korean Journal of Poultry Science 46, no. 1 (2019): 25–30. http://dx.doi.org/10.5536/kjps.2019.46.1.25.

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Pidhurska, Irena, and Oleg Lehkyy. "Competitive Analysis of the Information Business Environment in Digital Marketing." Marketing and Digital Technologies 3, no. 3 (2019): 25–34. http://dx.doi.org/10.15276/mdt.3.3.2019.3.

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Ruziev, Sobirjon Samatovich. "Analysis of the marketing environment and communication in tourism business." ACADEMICIA: An International Multidisciplinary Research Journal 11, no. 5 (2021): 370–75. http://dx.doi.org/10.5958/2249-7137.2021.01406.3.

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Boshoff, C., and S. M. Van Eeden. "South African consumer sentiment towards marketing: A longitudinal analysis." South African Journal of Business Management 32, no. 2 (2001): 23–33. http://dx.doi.org/10.4102/sajbm.v32i2.718.

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A constant interaction occurs between the firm, its markets and the variables in the business environment. This dynamic interaction ensures that changes in the environment continuously exert an influence on consumer attitudes and sentiment and how consumers react to and perceive the marketing of products and services.The primary objective of this longitudinal study is to measure South African consumer sentiment towards marketing and to compare the results with previous studies done in 1990 and 1994. Secondary objectives include an investigation to establish to what extent this sentiment toward

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Dissertations / Theses on the topic "Marketing environment analysis"

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Pohjola, R. (Riitta). "Market potential analysis of value propositions related to projector-sensor technology in hospitality environment." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201406101731.

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The research task of this Master’s Thesis is to define and analyze potential markets related of projector-sensor technology in hospitality industry and to define service concepts and business ecosystems related to projector-sensor technology. From an academic point of view this study aims to participate in discussion around the concepts of customer value and business ecosystem. This is done by analyzing market potential of a value proposition through business biosphere -framework. The key element of business biosphere -framework is a business ecosystem developed around a customer value in dyn

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Pšejová, Kristína. "Návrh komunikačního mixu nového produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416890.

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This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.

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Kanderová, Petra. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382688.

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The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.

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Jordaan, Daniel Du Plessis Scheepers. "A critical analysis of the South African mohair marketing system in the evolving global agribusiness environment." Diss., University of Pretoria, 2005. http://hdl.handle.net/2263/28740.

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The primary marketing of South African mohair has been the topic of much discussion and it has become a contentious issue since producer prices became unusually unstable, producer returns increasingly uncertain, and production consequently began declining. This dissertation has aimed to structure these discussions and issues and to critically analyse the South African mohair marketing system in the evolving global agribusiness environment. It is widely documented that the intangible attributes of products are growing in importance as retailers and consumers become increasingly interested in an

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Jordaan, Daniel du Plessis Scheepers. "A critical analysis of the South African mohair marketing system in the evolving global agribusiness environment." Pretoria : [s. n.], 2005. http://upetd.up.ac.za/thesis/available/etd-10162007-111447.

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Kejuo, Kingsley, and Jamal Nuruzzaman. "Sustainable Value Creation and Stakeholder Interest Balancing in Information and Communication Technology (ICT) Environment : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3131.

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<p><strong><em>Research Question</em></strong><strong><em>:</em></strong> Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play?<strong> </strong></p><p><strong><em>Purpose:</em></strong> This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers,

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Hanáková, Eliška. "Návrh marketingového plánu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234715.

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This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determi

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Malíková, Lucie. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241399.

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The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing str

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Pospíšilíková, Vendula. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377456.

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The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.

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Jančová, Kateřina. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224958.

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This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.

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Books on the topic "Marketing environment analysis"

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Moriarty, Mark M. Competitive environmental analysis of firm performance in consumer goods industries. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1988.

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Tallskog, Lasse. Environmental assessment in public promotion of exports and investments to developing countries. Diskurssi Ltd., 1999.

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Chandra, Saurabh, ed. SOCRATES (Vol 2, No 2 (2014): ISSUE - JUNE). 2nd ed. SOCRATES : SCHOLARLY RESEARCH JOURNAL, 2014.

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Vitale, Rob, and Joe Giglierano. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. South-Western College Pub, 2001.

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Wright, Charles Christopher. The importance of image in a mail order environment (with reference to other forms of retailing).: A review of mail order marketing and literature on the subject of retail image.An analysis of an image research project with suggestions for future actions. 1987.

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6

Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online

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Taylor, Sarah McFarland. Ecopiety. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479810765.001.0001.

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This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a criti

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Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) fo

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Bellingham Farmers' Market: Environmental impact assessment. Huxley College of Environmental Studies, Western Washington University, 1993.

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Pure and modern milk: An environmental history since 1900. Oxford University Press, 2014.

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Book chapters on the topic "Marketing environment analysis"

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Arnold, Nell. "Macro Environment Analysis of Youth At Risk." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_38.

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Robson, Karen, Leyland Pitt, Douglas West, and Adam Mills. "Accepted, Rejected, or Withdrawn: A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_153.

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Fabien, Durif, Rajaobelina Lova, Boivin Caroline, and Dehling Aurélie. "How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_74.

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Cometto, Teresa, Kenneth Le Meunier-FitzHugh, Gaston J. Labadie, and Felix Roux. "The Role of Sales and Marketing in Innovation Implementation, an Empirical Analysis in Six South American Countries." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_156.

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Gkiouzepas, Lampros. "Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_70.

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Leibold, Marius, and Ria Hugo. "A Cross-Sectional Analysis of Emerging Markets and Business Strategies in the Multicultural South African Environment." In Proceedings of the 1996 Multicultural Marketing Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_34.

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Efstathiou, Anna, Olga Efstathiou, and Lina Psychopoulou. "Spatial Design as a Significant Marketing Tool: A Semiological Analysis of the Rejuvenating Process of a Hospitality Environment Case Study." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_110.

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Fu, Lei. "Precision Marketing Method and Strategy Based on Big Data Analysis in E-Commerce Environment." In Advances in Intelligent Systems and Computing. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-2568-1_148.

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Baker, Michael J. "Environmental analysis." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_2.

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Baker, Michael J. "Environmental Analysis." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_2.

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Conference papers on the topic "Marketing environment analysis"

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Ke, Chunyuan. "Maoming Retail Business Marketing Environment Analysis." In 2013 Sixth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2013. http://dx.doi.org/10.1109/bife.2013.105.

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Zhu, Xiaowei, and Haoting Song. "Analysis on NetEase Games Marketing Mode in New Competitive Environment." In 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/emcs-17.2017.33.

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Paurova, Veronika, and Elena Gregova. "Importance and Process of Marketing Environment Analysis as Strategic Analysis Tool of Business." In Fifth International Conference on Economic and Business Management (FEBM 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201211.125.

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Zhi-cheng Liu and Ying-mei Cang. "An application analysis on marketing strategy under the e-commerce environment." In 2010 International Conference On Computer and Communication Technologies in Agriculture Engineering (CCTAE). IEEE, 2010. http://dx.doi.org/10.1109/cctae.2010.5543214.

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Qiu, Yun. "Analysis on new enterprise marketing modes under the electronic business environment." In International Conference on Communication Technology and Systems. WIT Press, 2014. http://dx.doi.org/10.2495/iccts140781.

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Xie, Yan. "Analysis of the Marketing Environment and Strategy of China's Small-Displacement Automobiles." In 2013 Sixth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2013. http://dx.doi.org/10.1109/bife.2013.32.

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Riyadh, Muhammad Ilham. "Analysis of Marketing Channel for Food Commodity in North Sumatra, Indonesia." In 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010041702760282.

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Zhao, Mingmei. "The Quantitative Indicators Analysis of the Information Marketing Strategy's Internal and External Environment." In 2016 International Conference on Intelligent Transportation, Big Data & Smart City (ICITBS). IEEE, 2016. http://dx.doi.org/10.1109/icitbs.2016.108.

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Chunli, He. "Notice of Retraction: The analysis of customized marketing strategies on e-business environment." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881843.

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Hongsheng, Liu, and Yan Yongcai. "An Experiential Analysis of the Influence of Critical Marketing Environment on Consumer Decision Making." In 2010 International Conference on E-Business and E-Government (ICEE). IEEE, 2010. http://dx.doi.org/10.1109/icee.2010.602.

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Reports on the topic "Marketing environment analysis"

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BOBKOVA, ELENA, IGOR GRIGOR’YANTS, INGA KORYAGINA, and ANDREW FURSOV. MARKETING ANALYSIS OF THE ENVIRONMENT FACTORS OF EDUCATIONAL ORGANIZATIONS THAT IMPLEMENT HIGHER EDUCATION PROGRAMMES IN COMPLEX SOCIO-ECONOMIC CONDITIONS IN THE CONTEMPORARY CONTEXT. Science and Innovation Center Publishing House, 2020. http://dx.doi.org/10.12731/2070-7568-2020-1-3-32-43.

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