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Relevant bibliographies by topics / Marketing environment analysis

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Academic literature on the topic 'Marketing environment analysis'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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Journal articles on the topic "Marketing environment analysis"

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Clarke, Geri. "International Marketing Environment Analysis." Marketing Review 5, no. 2 (2005): 159–73. http://dx.doi.org/10.1362/1469347054426212.

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Shevchenko, M. N. "THE ANALYSIS OF MARKETING ENVIRONMENT OF ENTERPRISES." Organizer of Production 25, no. 3 (2017): 76–85. http://dx.doi.org/10.25065/1810-4894-2017-25-3-76-85.

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Sharma, Bed Nath. "Green Marketing and Environment." Janapriya Journal of Interdisciplinary Studies 7, no. 1 (2018): 95–99. http://dx.doi.org/10.3126/jjis.v7i1.23055.

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Green revolution is protecting our earth, people and many more through a natural phenomenon in everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, here analysis of the aspects of green marketing on customer value addition, satisfaction, environmental safety, sustainable development, benefits to stakeholders, prospects are presented. This can be used by researchers who need to study green marketing on these issues.

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Hasan, Jamal. "Analysis of E-marketing Strategies." Studia commercialia Bratislavensia 4, no. 14 (2011): 201–8. http://dx.doi.org/10.2478/v10151-011-0006-z.

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Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the development of the Internet have been developed since the 1950s. This paper focuses on only e-marketing strategies, not the plan of e-marketing.

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Kang, Sun-Ju, Jun-Gi Park, and Jungwoo Lee. "Environment, Marketing and Performance: Social Commerce News Content Analysis." Journal of the Korea Academia-Industrial cooperation Society 14, no. 11 (2013): 5522–29. http://dx.doi.org/10.5762/kais.2013.14.11.5522.

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Yaneva, Dilyana. "IMPORTANCE OF THE MARKETING ENVIRONMENT ANALYSIS IN THE PROCESS OF STRATEGIC MARKETING DECISION MAKING." Economics & Law 2, no. 2 (2020): 24–32. http://dx.doi.org/10.37708/el.swu.v2i2.3.

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The analytical activity aims to increase company’s competitiveness and establish its strategic position in the business. Timely diagnosis of threats, identification of key success factors and competitive advantages enables company management to constantly review its marketing goals and strategies by taking proper and timely strategic marketing decisions. In this regard, the main objective of the article is to examine the characteristics and main directions of marketing analysis, emphasizing their importance in the process of strategic marketing decision making. A survey was used as a main method for collecting primary data. The evaluation of the studied indicators is performed on a 5-point Likert-type scale. The obtained results show the underestimated role of the environment analysis in the companies’ marketing activity and its necessity in decision making for a long-term development and prosperity. The conclusion includes a summary concerning the overcoming of these problems.

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Kim, Gye-Woong, Ji-Hyuk Kim, Hack-Youn Kim, et al. "Analysis of Marketing Performances according to Raising Environment in Broilers." Korean Journal of Poultry Science 46, no. 1 (2019): 25–30. http://dx.doi.org/10.5536/kjps.2019.46.1.25.

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Pidhurska, Irena, and Oleg Lehkyy. "Competitive Analysis of the Information Business Environment in Digital Marketing." Marketing and Digital Technologies 3, no. 3 (2019): 25–34. http://dx.doi.org/10.15276/mdt.3.3.2019.3.

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Ruziev, Sobirjon Samatovich. "Analysis of the marketing environment and communication in tourism business." ACADEMICIA: An International Multidisciplinary Research Journal 11, no. 5 (2021): 370–75. http://dx.doi.org/10.5958/2249-7137.2021.01406.3.

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Boshoff, C., and S. M. Van Eeden. "South African consumer sentiment towards marketing: A longitudinal analysis." South African Journal of Business Management 32, no. 2 (2001): 23–33. http://dx.doi.org/10.4102/sajbm.v32i2.718.

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A constant interaction occurs between the firm, its markets and the variables in the business environment. This dynamic interaction ensures that changes in the environment continuously exert an influence on consumer attitudes and sentiment and how consumers react to and perceive the marketing of products and services.The primary objective of this longitudinal study is to measure South African consumer sentiment towards marketing and to compare the results with previous studies done in 1990 and 1994. Secondary objectives include an investigation to establish to what extent this sentiment towards marketing is influenced by demographic variables.Although the marketing index decreased during the period 1990 to 1994, it improved dramatically during the period 1994 to 1999. In contrast to the previous studies it was established that demographic factors had no significant influence on the sentiment towards marketing in this study.As it is generally acknowledged that attitudes influence actual buying behaviour, marketers need to be aware that attitudes and sentiment toward marketing and marketing activities can change over time and proactive steps need to be taken to ensure that sentiment remains positive regardless of the changes in the external environment.

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Dissertations / Theses on the topic "Marketing environment analysis"

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Pohjola, R. (Riitta). "Market potential analysis of value propositions related to projector-sensor technology in hospitality environment." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201406101731.

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The research task of this Master’s Thesis is to define and analyze potential markets related of projector-sensor technology in hospitality industry and to define service concepts and business ecosystems related to projector-sensor technology. From an academic point of view this study aims to participate in discussion around the concepts of customer value and business ecosystem. This is done by analyzing market potential of a value proposition through business biosphere -framework. The key element of business biosphere -framework is a business ecosystem developed around a customer value in dynamic business environment. It is influenced by economic, technological and social changes of business environment. From managerial point of view the aim is to demonstrate an example of market potential analysis of value propositions under development. Expected results of the study are to spot growing needs in the hospitality industry and to assess value propositions related to the technology for their market potential. From this setting it is expected to point possibilities for business opportunities and suggestions for the further development of the dynamic lighting technology from demand point-of-view. The study was conducted as an exploratory research with inductive orientation, demonstrating qualitative research methods capturing market intuition. The methods used for the market potential analysis were visionary industry expert interviews, trends and future scenarios. The analysis of the data was done through categorizing the data first to benefits noted based on needs of the industry and concerns related to challenges of projector-sensor technology, followed by theming the data under three themes: economic view, social view and technological view. Finally, the data was compared to an industry review. According to the results of the empiric research, the most appreciated benefits of projector-sensor technology in hospitality environment are: enhancing customer experience by creating atmospheres, automating certain parts of service process through internal information transfer and enabling flexible service through easy update and control of customer information. The concerns related to challenges could be grouped under keywords of: lack of personal touch during service, customer experience issues such as ease of use and relevant content, connectivity to other systems, and functionality issues such as total price in use including installation and maintenance. The results of the study reveal that several participant companies need to be involved in creating value propositions actually valuable for the industry. Such are: user experience expert, strategic marketing expert, graphic designer, software provider, hardware provider, installation specialist, entertainment provider, translator, customer service and technological support. Equally important is the co-operation with existing reservation system provider, cashier system provider and membership system provider. The main conclusions of the research were that: business biosphere appears to be applicable framework to analyzing potential markets, there can be seen market potential for the projector-sensor technology in hospitality environment and when developing value propositions further, the economic, technological and social views should all be considered. The individual notions of the interviews conducted within this research also seemed to follow the major trends of the industry, suggesting, that the framework would be applicable also in other time or place.

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Pšejová, Kristína. "Návrh komunikačního mixu nového produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416890.

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This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.

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Kanderová, Petra. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382688.

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The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.

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Jordaan, Daniel Du Plessis Scheepers. "A critical analysis of the South African mohair marketing system in the evolving global agribusiness environment." Diss., University of Pretoria, 2005. http://hdl.handle.net/2263/28740.

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The primary marketing of South African mohair has been the topic of much discussion and it has become a contentious issue since producer prices became unusually unstable, producer returns increasingly uncertain, and production consequently began declining. This dissertation has aimed to structure these discussions and issues and to critically analyse the South African mohair marketing system in the evolving global agribusiness environment. It is widely documented that the intangible attributes of products are growing in importance as retailers and consumers become increasingly interested in and concerned about safety, provenance, welfare, society and sustainability. Marketing systems are consequently compelled to convey not only objective but also subjective product quality attributes. Mohair is an exclusive product with niche market appeal and the central question of this dissertation is whether mohair is inherently suited to the current fifty-five year old commodity-based marketing system in a marketing environment that requires marketing systems to convey far more information than commodity-based systems do. This, in effect, boils down to the question whether the mohair clip can be considered a commodity or a niche product. Historically, mohair has been considered a commodity and the marketing system for mohair has been structured accordingly. Mohair is, however, one of the scarcer animal fibres globally, diverse in its physical properties and is suitable for use in many products all of which have different market and demand characteristics. It is therefore argued that mohair currently boasts with the characteristics of a product despite its historical development as a commodity. Mohair’s unit type (whether it is a product or a commodity) informs two theoretical frameworks used to determine an appropriate governance structure for the exchange between producers and processors. Both these frameworks reveal that the exchange between mohair producers and processors should be governed by more intensively coordinated governance structures than the current spot market. This is in accordance with global trends where there is a shift away from open market trading to more stringent coordination of the supply chain. In view of this it is proposed that the spot market, which this dissertation contends to be a “value bottleneck” in some instances, be augmented by a number of hybrid governance structures like long term contracts, cooperation agreements or some form of vertical ownership to offer additional exchange structures, where necessary, to transmit all of mohair’s attributes more effectively between producers and processors and ultimately the whole mohair supply chain when required to do so. It is proposed that these additional options should function in tandem with the current spot market which continues to be a critical exchange mechanism for mohair that is used as a generic input to the production of multi-purpose blended fibres where price and availability are the major determinants of demand and not the type of fibre or its intangible attributes. In such instances the conveyance of any attributes other than price and quantity (within the respective classing standards) is superfluous and a spot market to facilitate the exchange would suffice since it provides sufficient coordination control for the specific transaction. The discontinued or diluted use of a spot market as proposed is, however, not without pitfalls. The spot market price for mohair is the only public price forming mechanism. If the use of the spot market were to be discontinued or diluted there would be no reliable yardstick to use for negotiating prices for mohair that is exchanged by means of other governance structures and alternative mechanisms would need to be developed to determine such prices. In an attempt to keep up with global trends in agricultural marketing a South African mohair producer group recently established an “innovative” approach to the marketing of mohair. This innovation in marketing is, however, not quite complete although the producer group have instinctively made huge strides in the right direction. The producer group also continues to make use of a spot market to exchange their niche quality mohair, resulting in relatively high transaction costs that could be reduced by more coordinated governance structures. Over and above the theoretical arguments to this effect, mohair producers are also demanding vertical coordination structures that require increased levels of coordination to govern the exchange between themselves and mohair processors. The implementation of such strategies would be best undertaken by brokers or producer groups given the superior levels of trust that producers have expressed in brokers and the fact that the levels of transaction costs are the lowest between parties where the greatest levels of trust are exhibited. The inefficiencies created by an inappropriate or incomplete marketing system for South African mohair are expected to lead to a loss of consumer value and a loss of potential profit throughout the mohair supply chain. In anticipation of the ever changing, and now consumer driven agricultural marketing environment the South African mohair industry would therefore be well advised to collectively consider and to encourage the creation of exchange mechanisms that offer greater coordination within the mohair supply chain to function in tandem with the current spot market exchange mechanism and to embrace these developments in a practical and mutually inclusive manner to the benefit of the whole South African mohair industry – a challenge that would compel the industry to shake off its reputation as a sluggish adapter to the dynamic changes in world markets.<br>Dissertation (MSc (Agric))--University of Pretoria, 2007.<br>Agricultural Economics, Extension and Rural Development<br>MSc<br>Unrestricted

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Jordaan, Daniel du Plessis Scheepers. "A critical analysis of the South African mohair marketing system in the evolving global agribusiness environment." Pretoria : [s. n.], 2005. http://upetd.up.ac.za/thesis/available/etd-10162007-111447.

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Kejuo, Kingsley, and Jamal Nuruzzaman. "Sustainable Value Creation and Stakeholder Interest Balancing in Information and Communication Technology (ICT) Environment : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3131.

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<p><strong><em>Research Question</em></strong><strong><em>:</em></strong> Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play?<strong> </strong></p><p><strong><em>Purpose:</em></strong> This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers, suppliers, society, environment, employees and shareholders) in complex ICT environments.</p><p><strong><em>Methodology:</em></strong> The study involves business organizations in Sweden. A research questionnaire was sent to one thousand five hundred top level management executives in Swedish based business organizations, to collect data. Business organizations were carefully selected to cut across many industry sectors.</p><p><strong><em>Findings:</em></strong><strong> </strong>Some of the findings includes: that many companies in Sweden still have a hard time satisfying all stakeholders simultaneously without trade-off, even with the huge ICT infrastructures. We discovered that although companies invest a lot on ICT, but the combination of strategy which will bring corporate partnership and create value for all without “robbing Peter to pay Paul” is still lacking.</p><p><strong><em>Research Limitations:</em></strong><strong> </strong>First, the study was limited to Sweden because of lack of resources to conduct interviews in many countries. Thus, there is the need to exercise caution in generalising these findings. Second, the number of respondents was limited, because it was difficult to get very busy top management executives from different companies to respond to our questionnaire. <strong></strong></p><p><strong><em>Originality:</em></strong> This research work provides insight to understand and interpret balanced stakeholder value creation in companies, identify attributes for simultaneous value creation, as well as the role information and communication technology play in achieving this objective.</p><p><strong><em>Keywords:</em></strong> Stakeholder, Value Creation, Information and communication technology, Sustainable Value, and Stakeholder Analysis</p>

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Hanáková, Eliška. "Návrh marketingového plánu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234715.

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This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determined.

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Malíková, Lucie. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241399.

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The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing strategy is created for two years.

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Pospíšilíková, Vendula. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377456.

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The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.

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Jančová, Kateřina. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224958.

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This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.

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Books on the topic "Marketing environment analysis"

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Moriarty, Mark M. Competitive environmental analysis of firm performance in consumer goods industries. Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1988.

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Tallskog, Lasse. Environmental assessment in public promotion of exports and investments to developing countries. Diskurssi Ltd., 1999.

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Chandra, Saurabh, ed. SOCRATES (Vol 2, No 2 (2014): ISSUE - JUNE). 2nd ed. SOCRATES : SCHOLARLY RESEARCH JOURNAL, 2014.

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Vitale, Rob, and Joe Giglierano. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. South-Western College Pub, 2001.

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Wright, Charles Christopher. The importance of image in a mail order environment (with reference to other forms of retailing).: A review of mail order marketing and literature on the subject of retail image.An analysis of an image research project with suggestions for future actions. 1987.

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Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online communities can create social environments that promote behaviour change, and social currency is a necessary component in building a social media campaign that has high-value content which in turn creates high engagement and social media campaign success.

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Taylor, Sarah McFarland. Ecopiety. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479810765.001.0001.

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This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a critical reading of primary source data drawn from such areas as the marketing of green consumer products, “greenwashed” corporate advertising, environmental mobile device applications, eco-themed reality television, the marketing of eco-funerals, Internet sharing of environmental tattoos, “green” fashion guides, and the media strategies of green hiphop activism. Taylor makes the case that a detailed, multichannel, cross-platform approach to cultural analysis is critical to understanding the kind of important “work” taking place as mediated popular culture plays an integral role in the “greening” of American moral sensibilities. Ecopiety delves into the complex and contested processes of remaking our world and rescripting the future in the digital age—a time when storytelling processes themselves are shaping and being shaped by new media outlets and digital sharing technologies.

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Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing “Reception”—with contributions by researchers in psychology, marketing, and other fields—involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples’ attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music’s vital contribution to the advertising message.

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Bellingham Farmers' Market: Environmental impact assessment. Huxley College of Environmental Studies, Western Washington University, 1993.

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Pure and modern milk: An environmental history since 1900. Oxford University Press, 2014.

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Book chapters on the topic "Marketing environment analysis"

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Arnold, Nell. "Macro Environment Analysis of Youth At Risk." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_38.

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Robson, Karen, Leyland Pitt, Douglas West, and Adam Mills. "Accepted, Rejected, or Withdrawn: A Content Analysis of Reviewer Feedback and Some Advice for Marketing Educators." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_153.

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Fabien, Durif, Rajaobelina Lova, Boivin Caroline, and Dehling Aurélie. "How to Explain Infatuation with the Online Secondhand Market? An Analysis of Motivations and Perceived Risks." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_74.

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Cometto, Teresa, Kenneth Le Meunier-FitzHugh, Gaston J. Labadie, and Felix Roux. "The Role of Sales and Marketing in Innovation Implementation, an Empirical Analysis in Six South American Countries." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_156.

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Gkiouzepas, Lampros. "Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_70.

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Leibold, Marius, and Ria Hugo. "A Cross-Sectional Analysis of Emerging Markets and Business Strategies in the Multicultural South African Environment." In Proceedings of the 1996 Multicultural Marketing Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17395-5_34.

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Efstathiou, Anna, Olga Efstathiou, and Lina Psychopoulou. "Spatial Design as a Significant Marketing Tool: A Semiological Analysis of the Rejuvenating Process of a Hospitality Environment Case Study." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_110.

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Fu, Lei. "Precision Marketing Method and Strategy Based on Big Data Analysis in E-Commerce Environment." In Advances in Intelligent Systems and Computing. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-2568-1_148.

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Baker, Michael J. "Environmental analysis." In Marketing. Macmillan Education UK, 1991. http://dx.doi.org/10.1007/978-1-349-21395-5_2.

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Baker, Michael J. "Environmental Analysis." In Marketing: An Introductory Text. Macmillan Education UK, 1996. http://dx.doi.org/10.1007/978-1-349-25139-1_2.

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Conference papers on the topic "Marketing environment analysis"

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Ke, Chunyuan. "Maoming Retail Business Marketing Environment Analysis." In 2013 Sixth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2013. http://dx.doi.org/10.1109/bife.2013.105.

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Zhu, Xiaowei, and Haoting Song. "Analysis on NetEase Games Marketing Mode in New Competitive Environment." In 2017 7th International Conference on Education, Management, Computer and Society (EMCS 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/emcs-17.2017.33.

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Paurova, Veronika, and Elena Gregova. "Importance and Process of Marketing Environment Analysis as Strategic Analysis Tool of Business." In Fifth International Conference on Economic and Business Management (FEBM 2020). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201211.125.

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Zhi-cheng Liu and Ying-mei Cang. "An application analysis on marketing strategy under the e-commerce environment." In 2010 International Conference On Computer and Communication Technologies in Agriculture Engineering (CCTAE). IEEE, 2010. http://dx.doi.org/10.1109/cctae.2010.5543214.

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Qiu, Yun. "Analysis on new enterprise marketing modes under the electronic business environment." In International Conference on Communication Technology and Systems. WIT Press, 2014. http://dx.doi.org/10.2495/iccts140781.

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Xie, Yan. "Analysis of the Marketing Environment and Strategy of China's Small-Displacement Automobiles." In 2013 Sixth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2013. http://dx.doi.org/10.1109/bife.2013.32.

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Riyadh, Muhammad Ilham. "Analysis of Marketing Channel for Food Commodity in North Sumatra, Indonesia." In 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology. SCITEPRESS - Science and Technology Publications, 2018. http://dx.doi.org/10.5220/0010041702760282.

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Zhao, Mingmei. "The Quantitative Indicators Analysis of the Information Marketing Strategy's Internal and External Environment." In 2016 International Conference on Intelligent Transportation, Big Data & Smart City (ICITBS). IEEE, 2016. http://dx.doi.org/10.1109/icitbs.2016.108.

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Chunli, He. "Notice of Retraction: The analysis of customized marketing strategies on e-business environment." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881843.

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Hongsheng, Liu, and Yan Yongcai. "An Experiential Analysis of the Influence of Critical Marketing Environment on Consumer Decision Making." In 2010 International Conference on E-Business and E-Government (ICEE). IEEE, 2010. http://dx.doi.org/10.1109/icee.2010.602.

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Reports on the topic "Marketing environment analysis"

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BOBKOVA, ELENA, IGOR GRIGOR’YANTS, INGA KORYAGINA, and ANDREW FURSOV. MARKETING ANALYSIS OF THE ENVIRONMENT FACTORS OF EDUCATIONAL ORGANIZATIONS THAT IMPLEMENT HIGHER EDUCATION PROGRAMMES IN COMPLEX SOCIO-ECONOMIC CONDITIONS IN THE CONTEMPORARY CONTEXT. Science and Innovation Center Publishing House, 2020. http://dx.doi.org/10.12731/2070-7568-2020-1-3-32-43.

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