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Books on the topic 'Marketing environment analysis'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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1

Moriarty, Mark M. Competitive environmental analysis of firm performance in consumer goods industries. West Lafayette, Ind: Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University, 1988.

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2

Tallskog, Lasse. Environmental assessment in public promotion of exports and investments to developing countries. Helsinki: Diskurssi Ltd., 1999.

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3

Chandra, Saurabh, ed. SOCRATES (Vol 2, No 2 (2014): ISSUE - JUNE). 2nd ed. India: SOCRATES : SCHOLARLY RESEARCH JOURNAL, 2014.

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4

Vitale, Rob, and Joe Giglierano. Business to Business Marketing: Analysis and Practice in a Dynamic Environment. South-Western College Pub, 2001.

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5

Wright, Charles Christopher. The importance of image in a mail order environment (with reference to other forms of retailing).: A review of mail order marketing and literature on the subject of retail image.An analysis of an image research project with suggestions for future actions. Bradford, 1987.

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6

Blair, Melissa K. Using digital and social media platforms for social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0012.

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Digital communication tools have transformed the way we can change behaviour. There are benefits for academics and social marketers using digital and social media as tools for both information sharing and behaviour change. Both individual and macro behaviour change principles can be successfully applied in a digital environment and advances in analytics and sensor technology allow social marketers to effectively motivate a participant’s behaviour change journey through relevant and timely support. The combination of network theory and social media has shown that strategically structured online communities can create social environments that promote behaviour change, and social currency is a necessary component in building a social media campaign that has high-value content which in turn creates high engagement and social media campaign success.

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7

Taylor, Sarah McFarland. Ecopiety. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479810765.001.0001.

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This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a critical reading of primary source data drawn from such areas as the marketing of green consumer products, “greenwashed” corporate advertising, environmental mobile device applications, eco-themed reality television, the marketing of eco-funerals, Internet sharing of environmental tattoos, “green” fashion guides, and the media strategies of green hiphop activism. Taylor makes the case that a detailed, multichannel, cross-platform approach to cultural analysis is critical to understanding the kind of important “work” taking place as mediated popular culture plays an integral role in the “greening” of American moral sensibilities. Ecopiety delves into the complex and contested processes of remaking our world and rescripting the future in the digital age—a time when storytelling processes themselves are shaping and being shaped by new media outlets and digital sharing technologies.

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8

Deaville, James, Siu-Lan Tan, and Ron Rodman, eds. The Oxford Handbook of Music and Advertising. Oxford University Press, 2021. http://dx.doi.org/10.1093/oxfordhb/9780190691240.001.0001.

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The Oxford Handbook of Music and Advertising assembles an array of forty-two pathbreaking chapters on the production, texts, and reception of advertising through music. Uniquely interdisciplinary, the collection’s tripartite structure leads the reader through these stages in the communication of the advertising message as presented by Chris Wharton (2015). The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. Prominent throughlines in the section include factors influencing the selection of music (and musicians) for advertising, the role of music in corporate branding strategies, the creative forces behind the soundscape of advertising, and industry practices that undergird all aspects of music in commercial contexts. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. Also covered in this section is ad music as used in different ad genres, such as political ads, public service announcements, and television commercials. The analyses used in this section draws from traditional music theory, semiotics, and hermeneutic analysis. Finally, the last section addressing “Reception”—with contributions by researchers in psychology, marketing, and other fields—involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples’ attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks. The editors and chapter contributors of this book bring a diversity of perspectives to the topic but share a united aim: to illuminate music’s vital contribution to the advertising message.

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9

Bellingham Farmers' Market: Environmental impact assessment. Bellingham, Wash: Huxley College of Environmental Studies, Western Washington University, 1993.

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10

Pure and modern milk: An environmental history since 1900. Oxford University Press, 2014.

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11

Pure and Modern Milk: An Environmental History Since 1900. Oxford University Press, Incorporated, 2017.

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12

Smith-Howard, Kendra. Pure and Modern Milk: An Environmental History Since 1900. Oxford University Press, Incorporated, 2013.

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13

Penney, Joel. News Spreaders and Agenda Setters. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190658052.003.0005.

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This chapter examines the use of platforms such as Twitter to link to news articles about favored political issues and argues that the selective sharing of journalism on social media positions citizens in a public relations–like capacity, helping raise awareness for some truths and narratives over others. In the contemporary environment of information surplus, the grassroots curation of news serves as an entry point for citizens to participate in agenda-setting processes that are subtly, yet undeniably, persuasive in intention. The increasingly partisan character of political information itself, from ideologically charged news and satire to activist-oriented citizen journalism, fuels the marketing-like orientation of citizens who publicize and promote this content to peers. The chapter concludes with an analysis of for-profit news sites that depend on social sharing for their financial livelihood and addresses broader risks of political trivialization as journalistic content is shaped to “go viral” across like-minded peer networks.

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14

Madsen, Erik Strøjer, Jens Gammelgaard, and Bersant Hobdari, eds. New Developments in the Brewing Industry. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198854609.001.0001.

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Institutions and ownership play a central role in the transformation and development of the beer market and the brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of these companies’ operations by the public, whereas the owners and their managers adapt to these external challenges but also follow their own agenda in setting up strategies for innovation, marketing, takeovers, etc. The 13 chapters in this book cover changes in a range of institutions, such as excise tax, zoning regulation, trade liberalization, consumers’ habits and tastes for beer and sales regulation of alcohol. The responses from the breweries has included a craft beer revolution with a surge in demand for special flowered hops, a globalization strategy from the macrobreweries, outsourcing by contract brewing and knowledge exchange for small-sized breweries, etc. The book consists of two parts. The first includes chapters primarily focusing on institutions, whereas the chapters in the second part take mainly an ownership perspective. The book’s contribution lies primarily in an analysis of the link between institutions and governance, pointing to how the most successful breweries have adapted to the external changes in institutions in the brewery sector.

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15

Fleury, James, Bryan Hikari Hartzheim, and Stephen Mamber, eds. The Franchise Era. Edinburgh University Press, 2019. http://dx.doi.org/10.3366/edinburgh/9781474419222.001.0001.

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As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. Over a series of essays by a range of international scholars, this edited collection argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution, and marketing of franchises as a historical form of media-making. In particular, the essays analyze the complex industrial practice of managing franchises across interconnected online platforms with a global scope, presenting a network of scholarly texts that critically look at the collision of new and old industrial logics against an ever more fragmented and consolidated mediascape. The authors address how traditional incumbents like film studios and television networks have responded to the rise of big data, Silicon Valley companies like Facebook, Apple, Amazon, Netflix, and Google; the ways in which legacy franchises are adapting to new media platforms and technologies; the significant historical continuities and deviations in franchise-making and how they shape the representation of on-screen texts across digital displays; and, finally, how emerging media formats are expanding the possibility for transmedia experiences. In this regard, The Franchise Era: Managing Media in the Digital Economy offers an in-depth analysis of the tectonic shifts that have disrupted entertainment companies in the twenty-first century, demonstrating that the media franchise stands front and center in this high-stakes environment.

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16

Bhagwati, Jagdish N., and Robert E. Hudec. Fair Trade and Harmonization: Economic Analysis. MIT Press, 1996.

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17

Bhagwati, Jagdish N., and Robert E. Hudec. Fair Trade and Harmonization: Legal Analysis. MIT Press, 1996.

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18

(Editor), Jagdish Bhagwati, and Robert E. Hudec (Editor), eds. Fair Trade and Harmonization, Vol. 2: Legal Analysis. The MIT Press, 1996.

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19

(Editor), Jagdish Bhagwati, and Robert E. Hudec (Editor), eds. Fair Trade and Harmonization, Vol. 1: Economic Analysis. The MIT Press, 1996.

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