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Dissertations / Theses on the topic 'Marketing environment analysis'

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Published: 4 June 2021
Last updated: 6 February 2022

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1

Pohjola, R. (Riitta). "Market potential analysis of value propositions related to projector-sensor technology in hospitality environment." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201406101731.

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The research task of this Master’s Thesis is to define and analyze potential markets related of projector-sensor technology in hospitality industry and to define service concepts and business ecosystems related to projector-sensor technology. From an academic point of view this study aims to participate in discussion around the concepts of customer value and business ecosystem. This is done by analyzing market potential of a value proposition through business biosphere -framework. The key element of business biosphere -framework is a business ecosystem developed around a customer value in dynamic business environment. It is influenced by economic, technological and social changes of business environment. From managerial point of view the aim is to demonstrate an example of market potential analysis of value propositions under development. Expected results of the study are to spot growing needs in the hospitality industry and to assess value propositions related to the technology for their market potential. From this setting it is expected to point possibilities for business opportunities and suggestions for the further development of the dynamic lighting technology from demand point-of-view. The study was conducted as an exploratory research with inductive orientation, demonstrating qualitative research methods capturing market intuition. The methods used for the market potential analysis were visionary industry expert interviews, trends and future scenarios. The analysis of the data was done through categorizing the data first to benefits noted based on needs of the industry and concerns related to challenges of projector-sensor technology, followed by theming the data under three themes: economic view, social view and technological view. Finally, the data was compared to an industry review. According to the results of the empiric research, the most appreciated benefits of projector-sensor technology in hospitality environment are: enhancing customer experience by creating atmospheres, automating certain parts of service process through internal information transfer and enabling flexible service through easy update and control of customer information. The concerns related to challenges could be grouped under keywords of: lack of personal touch during service, customer experience issues such as ease of use and relevant content, connectivity to other systems, and functionality issues such as total price in use including installation and maintenance. The results of the study reveal that several participant companies need to be involved in creating value propositions actually valuable for the industry. Such are: user experience expert, strategic marketing expert, graphic designer, software provider, hardware provider, installation specialist, entertainment provider, translator, customer service and technological support. Equally important is the co-operation with existing reservation system provider, cashier system provider and membership system provider. The main conclusions of the research were that: business biosphere appears to be applicable framework to analyzing potential markets, there can be seen market potential for the projector-sensor technology in hospitality environment and when developing value propositions further, the economic, technological and social views should all be considered. The individual notions of the interviews conducted within this research also seemed to follow the major trends of the industry, suggesting, that the framework would be applicable also in other time or place.
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Pšejová, Kristína. "Návrh komunikačního mixu nového produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416890.

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This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.
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Kanderová, Petra. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382688.

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The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.
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Jordaan, Daniel Du Plessis Scheepers. "A critical analysis of the South African mohair marketing system in the evolving global agribusiness environment." Diss., University of Pretoria, 2005. http://hdl.handle.net/2263/28740.

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The primary marketing of South African mohair has been the topic of much discussion and it has become a contentious issue since producer prices became unusually unstable, producer returns increasingly uncertain, and production consequently began declining. This dissertation has aimed to structure these discussions and issues and to critically analyse the South African mohair marketing system in the evolving global agribusiness environment. It is widely documented that the intangible attributes of products are growing in importance as retailers and consumers become increasingly interested in and concerned about safety, provenance, welfare, society and sustainability. Marketing systems are consequently compelled to convey not only objective but also subjective product quality attributes. Mohair is an exclusive product with niche market appeal and the central question of this dissertation is whether mohair is inherently suited to the current fifty-five year old commodity-based marketing system in a marketing environment that requires marketing systems to convey far more information than commodity-based systems do. This, in effect, boils down to the question whether the mohair clip can be considered a commodity or a niche product. Historically, mohair has been considered a commodity and the marketing system for mohair has been structured accordingly. Mohair is, however, one of the scarcer animal fibres globally, diverse in its physical properties and is suitable for use in many products all of which have different market and demand characteristics. It is therefore argued that mohair currently boasts with the characteristics of a product despite its historical development as a commodity. Mohair’s unit type (whether it is a product or a commodity) informs two theoretical frameworks used to determine an appropriate governance structure for the exchange between producers and processors. Both these frameworks reveal that the exchange between mohair producers and processors should be governed by more intensively coordinated governance structures than the current spot market. This is in accordance with global trends where there is a shift away from open market trading to more stringent coordination of the supply chain. In view of this it is proposed that the spot market, which this dissertation contends to be a “value bottleneck” in some instances, be augmented by a number of hybrid governance structures like long term contracts, cooperation agreements or some form of vertical ownership to offer additional exchange structures, where necessary, to transmit all of mohair’s attributes more effectively between producers and processors and ultimately the whole mohair supply chain when required to do so. It is proposed that these additional options should function in tandem with the current spot market which continues to be a critical exchange mechanism for mohair that is used as a generic input to the production of multi-purpose blended fibres where price and availability are the major determinants of demand and not the type of fibre or its intangible attributes. In such instances the conveyance of any attributes other than price and quantity (within the respective classing standards) is superfluous and a spot market to facilitate the exchange would suffice since it provides sufficient coordination control for the specific transaction. The discontinued or diluted use of a spot market as proposed is, however, not without pitfalls. The spot market price for mohair is the only public price forming mechanism. If the use of the spot market were to be discontinued or diluted there would be no reliable yardstick to use for negotiating prices for mohair that is exchanged by means of other governance structures and alternative mechanisms would need to be developed to determine such prices. In an attempt to keep up with global trends in agricultural marketing a South African mohair producer group recently established an “innovative” approach to the marketing of mohair. This innovation in marketing is, however, not quite complete although the producer group have instinctively made huge strides in the right direction. The producer group also continues to make use of a spot market to exchange their niche quality mohair, resulting in relatively high transaction costs that could be reduced by more coordinated governance structures. Over and above the theoretical arguments to this effect, mohair producers are also demanding vertical coordination structures that require increased levels of coordination to govern the exchange between themselves and mohair processors. The implementation of such strategies would be best undertaken by brokers or producer groups given the superior levels of trust that producers have expressed in brokers and the fact that the levels of transaction costs are the lowest between parties where the greatest levels of trust are exhibited. The inefficiencies created by an inappropriate or incomplete marketing system for South African mohair are expected to lead to a loss of consumer value and a loss of potential profit throughout the mohair supply chain. In anticipation of the ever changing, and now consumer driven agricultural marketing environment the South African mohair industry would therefore be well advised to collectively consider and to encourage the creation of exchange mechanisms that offer greater coordination within the mohair supply chain to function in tandem with the current spot market exchange mechanism and to embrace these developments in a practical and mutually inclusive manner to the benefit of the whole South African mohair industry – a challenge that would compel the industry to shake off its reputation as a sluggish adapter to the dynamic changes in world markets.
Dissertation (MSc (Agric))--University of Pretoria, 2007.
Agricultural Economics, Extension and Rural Development
MSc
Unrestricted
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Jordaan, Daniel du Plessis Scheepers. "A critical analysis of the South African mohair marketing system in the evolving global agribusiness environment." Pretoria : [s. n.], 2005. http://upetd.up.ac.za/thesis/available/etd-10162007-111447.

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Kejuo, Kingsley, and Jamal Nuruzzaman. "Sustainable Value Creation and Stakeholder Interest Balancing in Information and Communication Technology (ICT) Environment : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3131.

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Research Question: Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play?

Purpose: This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers, suppliers, society, environment, employees and shareholders) in complex ICT environments.

Methodology: The study involves business organizations in Sweden. A research questionnaire was sent to one thousand five hundred top level management executives in Swedish based business organizations, to collect data.  Business organizations were carefully selected to cut across many industry sectors.

Findings: Some of the findings includes: that many companies in Sweden still have a hard time satisfying all stakeholders simultaneously without trade-off, even with the huge ICT infrastructures. We discovered that although companies invest a lot on ICT, but the combination of strategy which will bring corporate partnership and create value for all without “robbing Peter to pay Paul” is still lacking.

Research Limitations: First, the study was limited to Sweden because of lack of resources to conduct interviews in many countries. Thus, there is the need to exercise caution in generalising these findings. Second, the number of respondents was limited, because it was difficult to get very busy top management executives from different companies to respond to our questionnaire.  

Originality: This research work provides insight to understand and interpret balanced stakeholder value creation in companies, identify attributes for simultaneous value creation, as well as the role information and communication technology play in achieving this objective.

Keywords: Stakeholder, Value Creation, Information and communication technology, Sustainable Value, and Stakeholder Analysis

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Hanáková, Eliška. "Návrh marketingového plánu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234715.

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This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determined.
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Malíková, Lucie. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241399.

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The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing strategy is created for two years.
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Pospíšilíková, Vendula. "Marketingová strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377456.

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The main goal of this thesis is to design marketing strategy for a Tennis hall ROCI. Theoretical part focuses on the issues of marketing, marketing strategy and marketing mix. There is also included a creation of the analysis evaluating external and internal company environment. The current situation is described in the analytical part. The appropriate recommendations, and suitable marketing strategies, are defined and based on a marketing research done trough questionnaires.
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Jančová, Kateřina. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224958.

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This diploma thesis deals with issues concerning marketing strategies of a newly implemented product at Danza Brno, z.s. The main grounds for the appropriate proposal of marketing strategy are the figures acquired on the basis of theoretical findings and application of chosen marketing methods. The outputs of the thesis are the specific proposal of component parts regarding marketing strategy, which is a prerequisite for successful implementation of the product at the company.
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Mokrušová, Libuše. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241194.

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The Diploma Thesis deals with marketing strategy of student organisation BEST which is part of Brno University of Technology. The theoretical basis of the work focuses on the general theory of marketing. The analysis of the current situation describes in details the whole organisation. Marketing strategy was designed on the basis of marketing analysis and marketing research.
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Krupík, Pavel. "On-line aplikace marketingu ve stavebnictví." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240373.

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In this diploma thesis, I first theoretically dealt with marketing, marketing services and the most used terms of internet marketing. Furthermore, the process of formation and use of corporate budgeting and business development opportunities, which included analysis of the marketing environment, evaluating existing activities and determining their values, goals and values, and an action plan. In the second part I applied it all to the REAL SPEKTRUM, a.s. including selected analysis and evaluation of existing activities, setting goals and designing actions plans.
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Klusák, Tomáš. "Marketingový mix společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400240.

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This thesis is focused on the analysis and subsequently the proposal of marketing mix of a company which provides accommodation, catering and hospitality services. The theoretical part deals with the definition of basic concepts in the field of marketing and in particular with the field of price, point of sale, product and promotion. The analytical part of the thesis is focused on the assessment of the external and internal environment of the chosen company and the mix elements analysis as they are currently set. On the basis of the identified state, such conclusions and suggestions will be drawn, which will lead towards improved management and strengthening the company’s position in the given market during the following years.
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Vágó, Gábor. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223619.

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The topic of my dissertation work is business plan, which focuses mainly on strategy, which could increase the competitiveness of Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.
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Fiala, Marek. "Marketingová strategie vznikající florbalové akademie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223954.

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This master´s thesis is focused on marketing strategy and consequent formation of the proposal of the marketing strategy for emerging Floorball Academy. Base data for the new marketing strategy are gained from theoretical knowledge, from chosen methods of primary research and from analysis of micro environment, macro environment and SWOT analysis. Particular components of marketing strategy are proposed on the base of data processing and their evaluating. This marketing strategy is prerequest for sucessful entry and operation of Floorball Academy on the market.
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Kurowská, Monika. "Využití marketingu k posílení konkurenceschopnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224602.

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This master’s thesis deals with proposal of activities impoving competitiveness of the company Infinit in providing wellness stays, with a specific focus on the website of the company. The theoretical part is devoted to the competition, competitiveness, marketing and methods of marketing analysis. The practical part examines the business of the company, analyses its internal and external environment and proposes appropriate measures aimed at increasing competitiveness and will use for furure development of the company.
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Popelka, Josef. "Návrh marketingové strategie pro firmu Dixons Carphone Group plc." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225349.

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The master thesis deals with the proposal of marketing strategy for Dixons Carphone group plc. company, which her primary business is selling consumer electronics and mobile devices. Further in this thesis are described the essential marketing tools, which are applied on analyzed company. Based on gained results from particular analysis the proposals and suggestions are made.
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Ježková, Martina. "Analýza event marketingu studentské organizace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224540.

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This diploma thesis deals with the analysis of the marketing communication in non-profit organization focusing on organizing events and related event marketing. The aim of the analysis is to prepare the groundwork for the creation and implementation of new, unique event that will fill in the accompanying programme of a specific project. The work is divided into three parts: theoretical, analytical and proposal. The analytical part focuses on cultural activities in public spaces with focus on students and the public in order to prepare a unique event. Based on this analysis, the specific event is designed and incorporated into the communication mix of company. The diploma thesis also describes detailed implementation and assesses the whole progress of the event.
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Kovácsová, Lucie. "Marketingová strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241591.

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The main objective of this master thesis is to design an appropriate marketing strategy of designing activity of MBQ-Mikulov Plc. based on results of marketing environment analyzes and my own marketing research. The thesis consists of three main parts. The first part of the thesis is devoted to theoretical findings. Basic terms from marketing field are defined here. Concretely it is marketing, marketing strategy, marketing mix, communication mix, situation analysis and marketing research. In the following practical part MBQ-Mikulov Company is introduced and then marketing environment analyzes are conducted. The thesis is finished with a proposal part. In the proposal part the appropriate marketing strategy of design activity is designed here based on results of analyzes and the marketing research.
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Bergerová, Linda. "Analýza marketingového prostředí v Dánsku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-136336.

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The aim of this diploma thesis is to analyze the marketing environment of the Danish market and to examine the external factors which affect the companies and their activities in this market. My goal is to create a realistic idea about the Danish business environment and cultural differences of the Danes. For the purpose of this analysis I focused on the most important macrofactors, such as the political, economic and social factors. On the basis of cultural specifics and identified macrofactors I also give some advice to the companies to take into account when planning their marketing strategy. As a result of this thesis Czech entrepreneurs might be better able to understand the Danish environment, detect possible opportunities and also reveal the risks associated with doing business in Denmark.
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Nepožitková, Lucie. "Návrh digitální marketingové strategie pro zvýšení povědomí o značce na slovenském trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-433365.

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Hlavním cílem diplomové práce je navrhnout efektivní a uskutečnitelnou digitální marketingovou strategii orientovanou na slovenský trh pro vybranou společnost. Práce je zkomponována z teoretické části analytické části a z návrhů na zlepšení. Teoretická část se, vztahuje k marketingu a marketingové strategii. Analytické část zkoumá vnitřní a vnější faktory okolního prostředí, které mají přímý vliv na vybranou společnost. Na základě provedených analýz je navrhnuta digitální marketingová strategie s cílem zvýšení povědomí a tím pádem i zisku vybrané společnosti na slovenském trhu.
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Jurák, Adam. "Vstup internetového obchodu na trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222425.

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This Master’s Thesis deals with current company status analysis and getting appropriate documentation for bicycle market entry decision making. Significant part of the practical section is focused on bicycle market and potential competition analysis. The end of the work dedicates to a marketing strategy and a questionnaire.
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Varšo, Matej. "Marketingová koncepce řízení developerských projektů." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2017. http://www.nusl.cz/ntk/nusl-265587.

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The diploma thesis provides a comprehensive view of marketing activities of development company with already implemented development project Panorama City in Bratislava. Marketing attributes are important part of development projects with orientation of their customers, build their image, acquisition of market share and competitive advantage in the real estate market. All the above mentioned facts are analysed within my project The main aim of the thesis is to evaluate the strategy of the development project and looking at managing principles and strategy direction of other already implemented development projects. The main aim of is based on the facts from particular analyses to consider right or wrong seepage respectively find the best possible option for the management of the company on the market that develops along with potential customers. My project is divided into two parts. The first theoretical part is focused on familiarization with the basic concepts and processes in the area of construction the development process, analyze marketing environment and marketing strategies used in the construction using technical and scientific literature. In the second part-practical one focuses on analysis of specific Slovak development company and its already implemented a development project, and drafting strategies for marketing in the project. By applying a number of analyzes, which are blind, Porter and SWOT analysis highlight the results and findings after which it can be concluded any new variant of solution management direction and useful for other projects.
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Kotolan, Jaroslav. "Marketingový plán pro expanzi společnosti Torrsen Sports s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-254275.

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The Diploma Thesis deals with marketing planning issue. The theoretical part de-scribes suggestions from specialized literature in the field of marketing planning. The analytical part describes the in general perspective, its present condition’s analysis, based on suggestions of the theoretical part of this text. The main objec-tive of this thesis consist recommendations, based on analysis from the analytical part of this text, that will make expansion of the analysed company possible within next few years. The goal of this diploma thesis is corrections and improvement of the current marketing plan for future Torrsen Sports’ expansion.
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Benešová, Eliška. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317065.

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This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Zatloukalová, Veronika. "Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224729.

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This master´s thesis deals with an analysis of customer satisfaction with AGROFERT Prostějov tennis club. The work is based on theoretical findings oriented on marketing research, customer satisfaction, methods of measuring customer satisfaction which is general. The club is described and analyzed in the practical part and then the data were obtained and then evaluated from the questionnaire. In conclusion, concrete measures are suggested for improving customer satisfaction of the club.
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Hájková, Kateřina. "Marketingový plán eventu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234769.

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This master´s thesis focuses on a proposal marketing plan for event Slovácké beachové léto. The thesis is divided into three main parts. Theoretical part describes marketing terms, which are based on other parts in this thesis. Analytical part characterizes event Slovácké beachové léto, describes current marketing and communication mix. Analytical part describes also analysis of general and business environment, SWOT analysis and marketing research. Based on results of analytical part there is developed proposal part which includes some solutions for an improvement of marketing and other new ideas for a better process of Slovacké beachové léto. These proposals are described in detail and planned based on time schedule.
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Nejčevová, Lada. "Návrh reklamní kampaně pro vánoční turné." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319219.

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Master‘s thesis called “Proposal of Advertising Campaign for Christmas Tour” focuses on making a marketing plan proposal for a certain project. This thesis is divided into three main parts. The first chapter presents theoretical starting points from the marketing area. The second chapter deals with the analysis of the current state of the selected company and Christmas tour project. Proposals for improvement of the promotion and overall running of the project are formulated in the third chapter.
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Antovska, Stojna. "Analysis of the Spirits Market and Potencial Implications for Marketing Strategy in Macedonia." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71819.

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Although mostly associated with the harmful consequences of alcohol abuse over the public health, the industry of distilled spirits represents a very important and substantial part of the economy. Nowadays, the spirits industry does not only consist of alcoholic beverages; but it is part of many cultures, creates a certain image, and provides additional incomes for the economy in the form of taxes and excises, as well as job creation. The main aim for writing this paper on this topic was to analyze the Macedonian spirits market and to suggest a marketing strategy through making parallel comparisons between specifics in different spirits markets in the world and the spirits industry in Macedonia. Working in the spirits market industry requires careful execution of the company's strategies and policies, while respecting all the legislation procedures. That is why when entering the spirits market; a good and essential analysis is necessary.
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Kadlčková, Michaela. "Analýza spokojenosti zákazníků a návrhy opatření na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223823.

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This bachelor's thesis deals with an analysis of customer satisfaction at the recreational area REVIKA. The work is based on theoretical findings oriented on customers, methods of measuring customer satisfaction, and marketing research which represents the mainstay of the work. The company is described and analyzed in the practical part. Furthermore, the results are processed and evaluated on the basis of a questionnaire survey. Consequently, some measures are suggested for improving customer satisfaction at the company.
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Indrová, Tereza. "Spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399852.

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The thesis focuses on the analysis of client satisfaction of MITRANET.CZ. The theoretical section draws from generic information regarding the client, methods measuring the client satisfaction and a marketing survey. The analytical section examines the internal and external environment of the company. From the questionnaire survey the results of the study are concluded. The last section offers suggestions and precautions for the enhancement of the MITRANET.CZ’s client satisfaction.
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Nárožná, Gabriela. "Marketingový výzkum pro produkt Sticky Password." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223253.

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This diploma thesis deals with marketing research for Lamantine software, a.s. software company. This company operates in the area of software development. Specifically this thesis aims on marketing research for the Sticky Password product, password manager and form filler. The stress is put on identification of competitive products, target groups and segments, their needs and expectations. With the help of marketing tools and web analytic tools the marketing environment analysis and survey are accomplished.
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Čikl, Jaroslav. "Marketingový plán nového projektu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222191.

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The object of this diploma thesis is the composition of marketing plan for establish new company Climbing land. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the analyses of the corporate environment. Acquired data are evaluated and applied in the particular concept of marketing plan for one year. The last part is proposal for building climbing centre.
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Bláhová, Veronika. "Návrh strategie vstupu na nové trhy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224630.

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In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.
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Menšík, Jakub. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221620.

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On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.
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Drtilová, Alena. "Návrh na zlepšení marketingového řízení ve vinařské firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222173.

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Master´s thesis deals with analysis of issues related to the marketing management of the viticultural company. Includes an assessment of the current state of the company and a proposal to improve marketing strategies that will improve the promotion and distribution company and strengthening market position.
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Sedláček, Martin. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317062.

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The thesis is focused on the design of marketing strategy for expansion into foreign markets the company MONTI SYSTEMS, Ltd., which design, develop, implement and service the hardware and software components of the MONTI CONTROL information technology system for petrol stations. In the theoretical part, the knowledge from marketing is elaborated, followed by the analytical part of the company. The design part of the diploma thesis deals with concrete proposals of marketing strategy for expansion of business activities on the foreign market.
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Vymětalová, Simona. "Spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416824.

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The main intention of the diploma thesis is to analyze customers satisfaction in chosen company. Based on results of sectorial analyses are devise measures to improve the current situation. First part of the thesis desribes theoretical background. Evaluation of the company’s current state is done through the analysis of internal environment and macro and micro environment analysis. The current state of customer satisfaction level is also studied using a questionnaire. The final part includes specific suggestions for improvement of customer satisfaction.
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Weisshäutel, Jan. "Tvorba marketingové strategie ve firmě Sprint, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85149.

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The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, distribution and communication.
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Canillas, Rémi. "Privacy and Security in a B2B environment : Focus on Supplier Impersonation Fraud Detection using Data Analysis." Thesis, Lyon, 2020. http://www.theses.fr/2020LYSEI118.

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La fraude au fournisseur (Supplier Impersonation Fraud, SIF) est un type de fraude se produisant dans un contexte Business-to-Business (B2B), où des entreprises et des commerces interagissent entre eux, plutôt qu'avec le consommateur. Une fraude au fournisseur est effectuée lorsqu'une entreprise (fournisseur) proposant des biens ou des services à une autre entreprise (client) a son identité usurpée par un fraudeur. Dans cette thèse, nous proposons, d'utiliser les techniques et outils récents en matière d'apprentissage machine (Machine Learning) afin de résoudre à ces différents points, en élaborant des systèmes de détection de fraudes se basant sur l'analyse de données. Deux systèmes de détection de fraude basés sur l'analyse de données sont proposés: ProbaSIF et GraphSIF. Ces deux systèmes se composent d'abord d'une phase d'entraînement où les transactions historiques sont utilisées pour calculer un modèle de données, puis d'une phase de test où la légitimité de chaque transaction considérée est déterminée. ProbaSIF est un système de détection de fraudes au fournisseur qui se base sur un modèle bayésien (Dirichlet-Multinomial). ProbaSIF utilise la probabilité d'un compte en banque à être utilisé dans une transaction future d'une entreprise pour déterminer sa fiabilité. GraphSIF, le second système de détection de fraude au fournisseur que nous proposons, a pour but d'analyser les propriétés relationnelles créées par l'échange de transactions entre une entreprise et ses fournisseurs. À cette fin, une séquence de différents graphes compilant tous les liens créés entre l'entreprise, ses fournisseurs, et les comptes en banque utilisés pour payer ces fournisseurs, appelés séquence de comportement, est générée. Une transaction est catégorisée en l'ajoutant au graphe le plus récent de la séquence et en analysant les motifs formés, et en les comparant à ceux précédemment trouvés dans la séquence de comportement.Ces deux systèmes sont comparés avec un jeu de données réelles afin d’examiner leurs performances
Supplier Impersonation Fraud (SIF) is a kind of fraud occuring in a Business-To-Business context (B2B), where a fraudster impersonates a supplier in order to trigger an illegitimate payment from a company. Most of the exisiting systems focus solely on a single, "intra-company" approach in order to detect such kind of fraud. However, the companies are part of an ecosystem where multiple agents interacts, and such interaction hav yet to be integrated as a part of the existing detection techniques. In this thesis we propose to use state-of-the-art techniques in Machine Learning in order to build a detection system for such frauds, based on the elaboration of a model using historical transactions from both the targeted companies and the relevant other companies in the ecosystem (contextual data). We perform detection of anomalous transactions when significant change in the payment behavior of a company is detected. Two ML-based systems are proposed in this work: ProbaSIF and GraphSIF. ProbaSIF uses a probabilistic approach (urn model) in order to asert the probability of occurrence of the account used in the transaction in order to assert its legitimacy. We use this approach to assert the differences yielded by the integration of contextual data to the analysis. GraphSIF uses a graph-based approach to model the interaction between client and supplier companies as graphs, and then uses these graph as training data in a Self-Organizing Map-Clustering model. The distance between a new transaction and the center of the cluster is used to detect changes in the behavior of a client company. These two systems are compared with a real-life fraud detection system in order to assert their performance
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Vaňková, Klára. "Podnikatelský plán pro založení resortu jezdectví na Vysočině." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377434.

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The master’s thesis deals with processing of business plan to establish new riding resort in Vysočina. The first chapter defines terms connected with business, theme of riding, analytics methods and tools, especially the structure description and business plan terms. The second part focuses on analysis of own resources and capabilities, analysis external and internal business environment includes primary marketing research. On the basis of these analyzes, in the third chapter, there is the complete business plan processed to establish new riding resort in Vysočina.
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Hudcová, Ivana. "Návrh marketingové strategie zvoleného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318360.

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The objective of this thesis is to increase the competitiveness of the company “Wine and other goodies” by creating new marketing strategies. For development of a new strategy I will start from analyzing of the current strategy. The work is divided into three main parts. The first part deals with the theoretical background, the second part focuses on the presentation and analysis of the current situation and the last so called „recommendation part” - formulates a draft of the marketing strategy to increase profits, gain new clients but also retain existing customers.
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Růžičková, Žaneta. "Marketingová strategie hotelu Bítov." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222743.

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My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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Štadlerová, Kristýna. "Sladění dynamického růstu s vnitřním rozvojem společnosti zabývající se digitálním marketingem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416831.

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This diploma thesis deals with proposals in the area of inner development of a company that is very dynamically growing and operating in the digital marketing industry situated in Brno. Theoretical part defines basic concepts of development management and growing pains including description of selected analytical or evaluation methods. Analyses regarding context, environment and functioning of the company are presented in the analytical part of this thesis. Based on these analyses are presented key factors. New designs come out of the conclusions and results of the evaluation part. It contains the description of changes and precautions including their implementation. This, as a goal, will improve current processes leading to increasing quality service and customer satisfaction.
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Orgoníková, Marika. "Marketingový mix vybraného podniku na B2B trhu ve Švédsku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443135.

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This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.
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Valieva, Nailia. "Marketingové prostředí v Číně." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73621.

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This thesis aims to provide a comprehensive analysis of the Chinese marketing environment, which would enable companies to understand the fundamental characteristics of Chinese market. The thesis is divided into five chapters. The first chapter serves as an introduction to theoretical basis, the second chapter is devoted to modern history and the basic characteristics of Chinese culture. PEST Analysis of China's marketing environment is a key part of the thesis. The fifth chapter focuses on Chinese consumer behavior, including predictions of changes which can be occured as a result of specific demographic trends, increasing disposable income of Chinese households, the actual consumer preferences, etc. Trough the analysis of marketing environment and consumer behaviour the thesis provides the recommendation for the marketing mix creation.
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Fejtová, Alena. "Podnikatelský plán - vzdělávací agentura." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399408.

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The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.
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Broklová, Jaroslava. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224398.

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The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Peša, Jakub. "Analýza digitální marketingové komunikace firmy a návrh zlepšení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403842.

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Diplomová práce se zabývá marketingovými komunikačními kanály vybrané společnosti, s digitálním zaměřením. Práce je zkomponována na principu datové analýzy a návrhu zlepšení pro firmu, se záměrem implementace. Rozsah práce zahrnuje teoretická východiska, výzkum prostředí společnosti a anlýzu e-marketingových dat, sbíraných firmou. Na základě těchto částí je založen návrh vylepšení, včetně odhadu nákladů a návrhu monitorování. Výstup práce je ve formě zlepšení efektivity marketingové komunikace firmy.
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Procházková, Nikola. "Návrh komunikačního mixu tenisového klubu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377601.

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The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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