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Journal articles on the topic 'Marketing environment analysis'

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Published: 4 June 2021
Last updated: 6 February 2022

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1

Clarke, Geri. "International Marketing Environment Analysis." Marketing Review 5, no. 2 (May 1, 2005): 159–73. http://dx.doi.org/10.1362/1469347054426212.

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2

Shevchenko, M. N. "THE ANALYSIS OF MARKETING ENVIRONMENT OF ENTERPRISES." Organizer of Production 25, no. 3 (2017): 76–85. http://dx.doi.org/10.25065/1810-4894-2017-25-3-76-85.

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3

Sharma, Bed Nath. "Green Marketing and Environment." Janapriya Journal of Interdisciplinary Studies 7, no. 1 (December 31, 2018): 95–99. http://dx.doi.org/10.3126/jjis.v7i1.23055.

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Green revolution is protecting our earth, people and many more through a natural phenomenon in everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. There have been a lot of literature review on green marketing over the years, here analysis of the aspects of green marketing on customer value addition, satisfaction, environmental safety, sustainable development, benefits to stakeholders, prospects are presented. This can be used by researchers who need to study green marketing on these issues.
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4

Hasan, Jamal. "Analysis of E-marketing Strategies." Studia commercialia Bratislavensia 4, no. 14 (January 1, 2011): 201–8. http://dx.doi.org/10.2478/v10151-011-0006-z.

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Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the development of the Internet have been developed since the 1950s. This paper focuses on only e-marketing strategies, not the plan of e-marketing.
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5

Kang, Sun-Ju, Jun-Gi Park, and Jungwoo Lee. "Environment, Marketing and Performance: Social Commerce News Content Analysis." Journal of the Korea Academia-Industrial cooperation Society 14, no. 11 (November 30, 2013): 5522–29. http://dx.doi.org/10.5762/kais.2013.14.11.5522.

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Yaneva, Dilyana. "IMPORTANCE OF THE MARKETING ENVIRONMENT ANALYSIS IN THE PROCESS OF STRATEGIC MARKETING DECISION MAKING." Economics & Law 2, no. 2 (December 30, 2020): 24–32. http://dx.doi.org/10.37708/el.swu.v2i2.3.

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The analytical activity aims to increase company’s competitiveness and establish its strategic position in the business. Timely diagnosis of threats, identification of key success factors and competitive advantages enables company management to constantly review its marketing goals and strategies by taking proper and timely strategic marketing decisions. In this regard, the main objective of the article is to examine the characteristics and main directions of marketing analysis, emphasizing their importance in the process of strategic marketing decision making. A survey was used as a main method for collecting primary data. The evaluation of the studied indicators is performed on a 5-point Likert-type scale. The obtained results show the underestimated role of the environment analysis in the companies’ marketing activity and its necessity in decision making for a long-term development and prosperity. The conclusion includes a summary concerning the overcoming of these problems.
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Kim, Gye-Woong, Ji-Hyuk Kim, Hack-Youn Kim, Bong-Ki Kim, Hee-Bok Park, Juhui Choe, and Jun-Ho Kim. "Analysis of Marketing Performances according to Raising Environment in Broilers." Korean Journal of Poultry Science 46, no. 1 (March 2019): 25–30. http://dx.doi.org/10.5536/kjps.2019.46.1.25.

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Pidhurska, Irena, and Oleg Lehkyy. "Competitive Analysis of the Information Business Environment in Digital Marketing." Marketing and Digital Technologies 3, no. 3 (September 25, 2019): 25–34. http://dx.doi.org/10.15276/mdt.3.3.2019.3.

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Ruziev, Sobirjon Samatovich. "Analysis of the marketing environment and communication in tourism business." ACADEMICIA: An International Multidisciplinary Research Journal 11, no. 5 (2021): 370–75. http://dx.doi.org/10.5958/2249-7137.2021.01406.3.

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10

Boshoff, C., and S. M. Van Eeden. "South African consumer sentiment towards marketing: A longitudinal analysis." South African Journal of Business Management 32, no. 2 (June 30, 2001): 23–33. http://dx.doi.org/10.4102/sajbm.v32i2.718.

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A constant interaction occurs between the firm, its markets and the variables in the business environment. This dynamic interaction ensures that changes in the environment continuously exert an influence on consumer attitudes and sentiment and how consumers react to and perceive the marketing of products and services.The primary objective of this longitudinal study is to measure South African consumer sentiment towards marketing and to compare the results with previous studies done in 1990 and 1994. Secondary objectives include an investigation to establish to what extent this sentiment towards marketing is influenced by demographic variables.Although the marketing index decreased during the period 1990 to 1994, it improved dramatically during the period 1994 to 1999. In contrast to the previous studies it was established that demographic factors had no significant influence on the sentiment towards marketing in this study.As it is generally acknowledged that attitudes influence actual buying behaviour, marketers need to be aware that attitudes and sentiment toward marketing and marketing activities can change over time and proactive steps need to be taken to ensure that sentiment remains positive regardless of the changes in the external environment.
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11

Guo, Xin. "Analysis on Prediction Results and Curve Fitting of Search Engine Based on Boolean Model." Applied Mechanics and Materials 556-562 (May 2014): 3872–76. http://dx.doi.org/10.4028/www.scientific.net/amm.556-562.3872.

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Since twenty-first Century, internet technology has the rapid development, the human society entered the era of network economy. Suddenly rising e-commerce occupies half of the country's retail enterprises. How to improve the efficiency of commodity marketing under the environment of e-commerce is one of the hot problems in modern enterprises. In the paper we firstly present marketing strategy under the environment of e-commerce, analyze the basic principle of search engine marketing, analyze the relationship between basic principles under the search engine marketing framework. Combining with Boolean model, we put forward the vertical search engine oriented marketing model under e-commerce environment. In order to verify the practicability of the model based on fitting simulation of autoregressive moving average model, the results show that the marketing mode u is practical, and with scientific decision-making ability.
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12

Wang, Qi, Huan Liu, and Kaiyi Liu. "Marketing Strategy Analysis of the Palace Museum." Journal of Finance Research 3, no. 2 (October 29, 2019): 16. http://dx.doi.org/10.26549/jfr.v3i2.2210.

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The development of cultural innovation is benefcial for museums to give full play to their cultural advantages and improve their economic benefts, accordingly forming a virtuous circle. This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum, hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.
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13

Syazwan Ab Talib, Mohamed, and Abu Bakar Abdul Hamid. "Halal logistics in Malaysia: a SWOT analysis." Journal of Islamic Marketing 5, no. 3 (September 2, 2014): 322–43. http://dx.doi.org/10.1108/jima-03-2013-0018.

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Purpose – The purpose of this strengths or weaknesses, and its external opportunities or threats (SWOT) analysis study on Halal logistics industry in Malaysia is to identify SWOT in the Halal logistics environment and to uncover strategies to leverage on the strengths and opportunities and rectifying the weaknesses as well as overcoming the threats. Design/methodology/approach – This study comprises two methods: literature review and interviews. Extensive literature reviews were obtained from leading databases and the articles recorded matches or related with the keywords. In addition, the respondents from the interviews consist of middle- and top-level managers with reputable knowledge, expertise and experience in the Logistics and Halal industry. After the literature was reviewed and information was transcribed from the interviews, reduction techniques were used to group and summarize the variables into the four SWOT categories. Findings – The SWOT categories, consisting of SWOT, are generated from the literature reviews and supported by the respondents’ views and vice versa. Examples of SWOT analyses done are as follows: strength (strong government support), weakness (inconsistent Halal definition), opportunity (Muslims’ population growth) and threat (no uniformity on Halal standards). Research limitations/implications – The SWOT analysis done for this study only demonstrates the internal and external environments and not the assumption that they are certain to be correct, as they contain every imaginable matter in relation to Halal logistics. Plus, the analysis done does not show how to achieve competitive advantage, merely as a guideline and the SWOT analysis done may be outdated as the environments are constantly changing. Practical implications – The study hopes to contribute in future studies and act as a guide for the Halal logistics players to have better understanding in their business environment. Originality/value – This study is the first of its kind, to incorporate SWOT and Halal logistics. Hence, this study will add in more value to the existing academic research done on SWOT analysis and broadening the Halal and logistics business understanding, not only in Malaysia but globally as well.
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Li, Ri Long, and Chae Nam Jun. "An Analysis of the Marketing Environment in the Chinese Glasses Market." Academic Society of Global Business Administration 15, no. 3 (June 30, 2018): 1–24. http://dx.doi.org/10.38115/asgba.2018.15.3.1.

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15

Moroz, O., O. Zbyrannyk, and M. Kovalenko. "ANALYSIS OF MODERN MARKETING TOOLS IN PROMOTION OF BUSINESS ENVIRONMENT PRODUCTS." Transactions of Kremenchuk Mykhailo Ostrohradskyi National University 2 (April 28, 2021): 41–46. http://dx.doi.org/10.30929/1995-0519.2021.2.41-46.

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16

De Jesus, Fhrizz S., Jeverlyn B. Ramos, and Mariel T. Cunanan. "Green Marketing: A Descriptive Analysis of its Influence on Consumer Buying Behavior." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 17, no. 2 (June 21, 2021): 56. http://dx.doi.org/10.21013/jmss.v17.n2.p5.

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Green marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive study was to determine the influence of green marketing on buying behaviour of consumers and their views and expectations towards green product and this study aim to assist consumers in Palayan City, Philippines by raising product awareness through ads, with the goal of changing individual purchasing habits, which can have an effect on environmental welfare and also to understand environmental friendly products' availability and the impact of advertisers' marketing campaigns in relation to consumers. As to its findings, most of the respondent agreed that humans must live in harmony with nature in order to survive. Also, the respondents believed that no consumers or buyers should frequently buy which can be refilled, and they are highly in favour that they feel good about buying green brands causing less damage to our environment. It also revealed that using an eco-friendly product has the most impact of green marketing on consumer buying decision that contributes for the environment safety, they encourage patronizing green marketing and using eco-friendly products to lessen the negative impact in our environment. Finally, the researchers recommend strengthening the campaign on green marketing practice through the use of different social media platforms. These platforms will help to connect with the customers and increase awareness of the crisis facing by the environment.
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17

Abbass, Ansar, Abdul Khaliq, and Roman Khan. "Service Marketing Analysis of Movies in Pakistan." Journal of Social Sciences Research, no. 68 (August 11, 2020): 745–54. http://dx.doi.org/10.32861/jssr.68.745.754.

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One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is that the sale of cinema products today is impossible without a marketing system. The applications of different marketing strategies depending on the specific tasks allows a differentiated approach to each project and achieve the goals both from the standpoint of contribution to the development of culture, and in terms of obtaining economic effects from the film industry. The main purpose of the study is to substantiate and determine the features of the use of marketing tools in the film industry. The study of marketing services for film production was carried out in accordance with the logical structure of the concept of "7P" (product, promotion, location, price, staff, physical environment and the process of providing services). Recommendations for the marketing of services in the film industry: first, the choice of methods for watching movies depends on the type of media environment (traditional, digital), secondly, the choice of ways to obtain movies depending on their genre and subject, thirdly, in order to effective promotion of content and perception of the film identified the basic requirements for its trailer. The article proves that the marketing of services in the film industry is aimed not only at meeting the socio-cultural needs of the population, but also at the commercialization of the industry, ensuring audience access to films, as well as creating market conditions for its sustainable development. The research materials are the basis for further research on current issues of modern film practice, integration of film production and film consumption.
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18

Kpekpena, Israel, and Haiyan Hu. "Ghacem in Ghana: marketing cement in a newly competitive environment." CASE Journal 15, no. 5 (March 30, 2019): 485–502. http://dx.doi.org/10.1108/tcj-01-2018-0016.

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Theoretical basis This case study applies the scanning of marketing environment (i.e. typology of marketing environments); strategic marketing planning process, involving SWOT analysis, growth strategies; and marketing mix (four ps). Research methodology This is modeled as a qualitative study. Primary data were collected through a phone interview with the key informants, and secondary data came from various publications such as government reports, news portals and company websites. Case overview/synopsis Ghacem was the first cement manufacturing company in Ghana and had enjoyed a monopoly for almost 33 years. The company offered a homogeneous product to an undifferentiated market from 1967 until competition began in 2000. New competitors promote the use of cement grade numbers on their product packaging to signal a better value, which intensified the competition. As the Head of Marketing of the company, Benny was asked to develop a marketing strategy for the company’s newly developed product for the company to remain competitive. Complexity academic level Undergraduate students taking Principles of Marketing.
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19

Smerichevskyi, Serhii, Tetiana Kniazieva, Yuriy Kolbushkin, Irina Reshetnikova, and Anna Olejniczuk- Merta. "Environmental orientation of consumer behavior: motivational component." Problems and Perspectives in Management 16, no. 2 (June 23, 2018): 424–37. http://dx.doi.org/10.21511/ppm.16(2).2018.38.

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Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector of ecological goods and services, and the environmentally responsible marketing concept is being formed. The purpose of the work is to substantiate the environmental factor influence on consumer behavior motives and formation of consumer demand for environmental products within the frame of environmentally responsible marketing. Changes in the external marketing environmentlead to changes in the internal environment of the market entity, causing its environmental development. The recorded tendencies and changes in the marketing environment form the marketing ecological imperative, which takes into account the environmental factor in marketing activity of the market player. The research allows to determine the position of ecologically responsible marketing as a basic marketing concept that defines the philosophy and technology of marketing management by socio-economic systems regardless the sphere of the market entity activity in conditions of ecological imperative. The analysis shows that the modern Ukrainian society began to strive not only to purchase and consume desired products, but also to improve and to preserve the ecological situation. In a market environment, the specific marketing activity feature, which changes under the influence of the factor of ecological situation quality deterioration, adds new tasks, concomitant to main classical. The development of the enterprise environmental management system will promote the implementation of environment-oriented goals: formalization of the environmental products concept, environmental products market development, certification programs development, preservation of the environment quality, formation of ecologically oriented consciousness of the society. Considering the understanding of the needs, the motivational aspects of ecologically oriented consumer behavior in the market are stated in the form of the system based on the need for the security. Through the development of eco-responsible marketing tools and their step-by-step introduction into enterprise activity, it becomes possible to develop the ecological products market through the implementation of proactive environmental activity and satisfaction of individual consumer demand.
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Buccoliero, Luca, Elena Bellio, Giulia Crestini, and Elisa Solinas. "EXPERIENTIAL MARKETING IN HOSPITALITY: AN IN-DEPTH ANALYSIS OF THE HOSPITAL ENVIRONMENT." Global Fashion Management Conference 2018 (July 30, 2018): 873–90. http://dx.doi.org/10.15444/gmc2018.07.10.02.

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21

Nwankwo, Sonny. "Assessing the marketing environment in sub‐Saharan Africa: opportunities and threats analysis." Marketing Intelligence & Planning 18, no. 3 (June 2000): 144–53. http://dx.doi.org/10.1108/02634500010327935.

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Аllа Gumeniuk, Oksana Shkolenko, Tetiana Kharchuk, and Viktoryia Melnik. "METHODOLOGICAL PRINCIPLES OF MARKET SEGMENTATION OF VEGETABLE PRODUCTS USING CLUSTER ANALYSIS IN THE BUSINESS ENVIRONMENT." European Cooperation 4, no. 44 (October 1, 2019): 15–23. http://dx.doi.org/10.32070/ec.v4i44.60.

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The cluster model of business organization has several advantages. In the presence of a cluster, marketing structures, which are created for the purpose of marketing support for the activities of enterprises taking into account the infrastructure of the vegetable market, are formed. This approach allows small-scale agricultural enterprises to avoid the growth of conditionally fixed costs and to increase performance of activity. At the same time, it's important to understand that clustering enables producers of vegetable products not only to jointly promote their products, but also to form an effective marketing support system for the activities of each enterprise. In this article authors have formed the essence of cluster analysis on the basis of the research of domestic and foreign scientists. The methodology of cluster analysis is generalized for vegetable enterprises. The use of methods of cluster analysis is proposed for the study of the regional vegetable market and consumer groups of vegetable products. Analytical and graphical possibilities of application of the software package STATISTICA are shown for multivariate grouping of consumers of vegetable products. A dendrogram of consumer preferences of vegetable products in a supermarket has been constructed. The authors used hierarchical clustering of consumers of vegetable products on the basis of Ward’s method, as an agglomeration plan. It is proved that the proposed methods should be used in the further practical activity of marketing services at the enterprises of the vegetable industry and their integration formations. The article justifies expediency the inclusion of psychographic and behavioral features in the segmentation of the market of vegetable products with cluster analysis, which will enable the marketing service to take into account the needs and demands of consumers in detail, establish the degree of their loyalty that is, the relation to vegetable production, its packaging and qualitative characteristics. The control of this technique is important not only for the marketer who carries out marketing researches, but also for employees of the marketing department of a small vegetable company.
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Qian, Guang Tian. "Behavior Analysis in E-Commerce." Applied Mechanics and Materials 539 (July 2014): 443–47. http://dx.doi.org/10.4028/www.scientific.net/amm.539.443.

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At the age of the electronic commerce, the introduction of the electronic commerce into the sports, and the formation of electronic commerce, the present situation and the environment and the changes of the sports consumers under this environment provide the countermeasures for the development of the marketing of the sports market and the development of the electronic commerce for sports.
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Rosnerova, Zuzana, and Dagmar Hraskova. "The Application and Importance of Marketing and its Tools in the Conditions of Non-profit Organizations on a Global Scale." SHS Web of Conferences 92 (2021): 02055. http://dx.doi.org/10.1051/shsconf/20219202055.

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Research background:Marketing as a separate area of activities does not immediately occur only in the environment of companies, but is also used in the environment of non-profit organizations. Although the activities of non-profit organizations differ significantly from the activities of commercially oriented companies, even in the case of non-profit organizations, marketing activities and tools are used to improve the overall progress of non-profit organizations.Purpose of the article:The article deals with the analysis of marketing activities and tools that are applied in the conditions of non-profit organizations. In the case of applicable marketing tools, we will also address the question of whether it is necessary to modify traditional marketing tools in the environment of non-profit organizations. The aim of the article is to analyse the most frequently applied marketing tools in the environment of non-profit organizations.Methods:Descriptive methods as well as comparative methods are used in the analysis in order to compare them with the commercial sector. In this article, we work with the hypothesis that the application of the marketing concept will be different compared to profit-oriented marketing and we assume that marketing strategies will require a certain degree of modification.Findings & Value added:Based on the performed analysis, we will evaluate the findings of this issue and suggest other options for the implementation of marketing tools in the environment of non-profit organizations.
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25

Baker, John. "An Analysis, of Variables Contributing Employment Tenure of Pharmacists in a Chain pharmacy Environment." Journal of Pharmaceutical Marketing & Management 2, no. 4 (September 23, 1988): 45–56. http://dx.doi.org/10.1300/j058v02n04_04.

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26

Bondarenko, V. A., and O. V. Ivanchenko. "MARKETING ANALYSIS OF THE EXTERNAL ENVIRONMENT IN THE ASPECT OF DEVELOPMENT OF INFORMATION AND COMMUNICATION INFRASTRUCTURE OF MARKETING." Ekonomické trendy 2, no. 1 (March 24, 2017): 31–34. http://dx.doi.org/10.24045/et.2017.1.5.

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27

Horváth, Ádám, and Balázs Gyenge. "Service Marketing Analysis Of Movies As Unique Service-Products." SocioEconomic Challenges 4, no. 2 (2020): 44–55. http://dx.doi.org/10.21272/sec.4(2).44-55.2020.

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One of the features of films compared to other cultural products is the possibility of their use for advertising and information activities and influence on the formation of needs and audience preferences, as well as different patterns of consumer behavior. The urgency of this scientific problem is that the sale of cinema products today is impossible without a marketing system. The application of different marketing strategies depending on the specific tasks allows a differentiated approach to each project and achieve the goals both from the standpoint of contribution to the development of culture and in terms of obtaining economic effects from the film industry. The main purpose of the study is to substantiate and determine the features of the use of marketing tools in the film industry. The study of marketing services for film production was carried out in accordance with the logical structure of the concept of “7P” (product, promotion, location, price, staff, physical environment, and the process of providing services). Recommendations for the marketing of services in the film industry: first, the choice of methods for watching movies depends on the type of media environment (traditional, digital), secondly, the choice of ways to obtain movies depending on their genre and subject, thirdly, in order to effective promotion of content and perception of the film identified the basic requirements for its trailer. The article proves that the marketing of services in the film industry is aimed not only at meeting the socio-cultural needs of the population but also at the commercialization of the industry, ensuring audience access to films, as well as creating market conditions for its sustainable development. The research materials are the basis for further research on current issues of modern film practice, integration of film production and film consumption. Keywords: movie consumption, service marketing, consumer behavior, cultural marketing.
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28

Mohezar, Suhana, Sedigheh Moghavvemi, and Suhaiza Zailani. "Malaysian Islamic medical tourism market: a SWOT analysis." Journal of Islamic Marketing 8, no. 3 (September 11, 2017): 444–60. http://dx.doi.org/10.1108/jima-04-2015-0027.

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Purpose This paper aims to examine challenges and prospects of the Malaysian Islamic medical tourism sector and suggests strategies to leverage the strengths and opportunities as well as overcome the weaknesses and threats. Design/methodology/approach A series of semi-structured interviews were conducted with the Islamic hospital managers. Information collected was transcribed and content analysis was used to group the variables into the four SWOT categories. Findings The SWOT analysis identified several strengths (e.g. great hospitality, country’s characteristics and development of Islamic compliant hospital), weaknesses (e.g. low international certifications), opportunities (e.g. growing Muslim populations, Sept 11 incidence) and threats (e.g. competition from major medical tourism market and non-uniformity of Islamic medical tourism standards). Research limitations/implications This paper could provide understanding of the sector and fundamental on the Islamic medical tourism market. Yet the SWOT analysis does not indicate how to achieve competitive advantage and result may become obsolete, with the dynamic environments. Practical implications This paper could serve as a guideline for the industry stakeholders to have better understanding in their business environment. Originality/value This paper is the first of its kind to integrate SWOT analysis and Islamic medical tourism industry. Hence, the findings could broaden knowledge on Islamic medical tourism industry and facilitate firms in tapping the growing market.
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Dwyer, F. Robert, and M. Ann Welsh. "Environmental Relationships of the Internal Political Economy of Marketing Channels." Journal of Marketing Research 22, no. 4 (November 1985): 397–414. http://dx.doi.org/10.1177/002224378502200405.

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The political economy framework illuminates interplay between the internal and external sociopolitical and economic forces of marketing channels. Framing the collection and analysis of data from retailer informants on channel environments, configuration, and decision structure, a theoretical model is developed for explaining interorganizational responses to uncertainty and dependence constraints of the channel environment. Heterogeneity is hypothesized to precipitate complex and fluid channel structures as a means of coping with uncertainty. In contrast, high levels of variability in the output environment are expected to foster vertical integration and bureaucratization as a means of reducing dependence. Support for both hypotheses is reported and implications for future research are discussed.
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Suhardi, Suhardi, and Idham Idham. "Marketing Strategy Analysis In PT Bankaltimtara Tenggarong." Jurnal Ekonomi & Manajemen Indonesia 21, no. 1 (June 26, 2021): 118–28. http://dx.doi.org/10.53640/jemi.v21i1.889.

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Abstract: The purpose of this research is to see the right strategy to be applied at PT. Bankaltimtara Tenggarong based on SWOT analysis. The impact of the global economic crisis, which attacks the banking sector. that some of banks experience enough problems such as customer savings to become unsecured, resulting in public distrust of the bank for their savings guarantee. Another impact is that the amount of funds that can be collected from the public to the bank is decreasing, so that the bank finds it difficult to turn its cash flow, and various other impacts. internal sample of 63 people and external as many as 74 customers. Data that can be analyzed using theoretical basics, namely SWOT analysis to identify the strengths and weaknesses of PT. Bankaltimtara Tenggarong and identify factors of opportunities and threats that come from the external environment. Based on the SWOT analysis conducted, PT Bank Kaltimtara can obtain several marketing strategies, namely: Increasing various types of competitive banking products. a). Increase customer loyalty and expand services to remote villages. b) Increase promotion to be known to remote villages. c) Focus on BUMDes and SMEs targets. d). Implement an attractive savings interest rate strategy and low credit interest rates. Keyword : Marketing Strategic
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Moretta Tartaglione, Andrea, Roberto Bruni, and Maja Bozic. "Exploring the retail industry environment using nonlinear analysis." International Journal of Retail & Distribution Management 47, no. 4 (April 8, 2019): 453–70. http://dx.doi.org/10.1108/ijrdm-09-2017-0224.

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PurposeThe purpose of this paper is to explore the dynamics of the relationships between sales and internal and external environmental drivers in a retail company using a systems perspective in order to support retail management decisions with nonlinear methods.Design/methodology/approachThe research and results are presented in two parts: the collection and explorative analysis of the data; and discussion of the managerial implications following a systems perspective. The exploratory analysis is conducted using a statistical comparison of linear and nonlinear models of sales data from a retail company. The data, which comprise two data sets, come from 45 retail stores located in different regions of the USA.FindingsSpecifically, nonlinear models provided a better explanation of variation in retail activity (R2=46 per cent) than linear models (R2=16 per cent). In such a situation, the nonlinear analysis captures the influence of internal and external environmental drivers on retail sales.Research limitations/implicationsWith a limited variety of external and internal drivers, the exploratory analysis aims to describe a general situation in which retailers are managing activities in complex environments as opposed to reflect on a particular retail chain.Practical implicationsThe systems perspective is used to interpret the managerial implications of the nonlinear analysis fits, particularly in cases where retail decision-makers are adapting, transforming and restructuring sources of competitive advantage in complex environments.Originality/valueThe paper provides an alternative perspective (the systemic one) of how retailers could interpret the relationships between internal and external variables in the dynamic environment of the retail chains with nonlinear models.
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32

Song, Xiang Ye. "Analysis on Green Hotel Marketing Management under the Background of Circular Economy." Applied Mechanics and Materials 291-294 (February 2013): 1478–81. http://dx.doi.org/10.4028/www.scientific.net/amm.291-294.1478.

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With the accelerating of development of the society, science and technology innovation, circulation, and green environment protection has become the tendency; green hotel has become the marketing objective for tourism industry. In adhere to the path of sustainable development, in the global green wave driven, creating hotel green marketing model is the way, which the hotel industry must implement. Therefore, taking green marketing model has become the most important thing to do, the hotel has to strengthen the green marketing management, cultivate people’s green consciousness and consumption spirit, so as to achieve the common development of enterprise and society.
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Tho, Nguyen Dinh. "Firm capabilities and performance: a necessary condition analysis." Journal of Management Development 37, no. 4 (May 14, 2018): 322–32. http://dx.doi.org/10.1108/jmd-06-2017-0204.

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Purpose The purpose of this paper is to employ a necessary condition analysis (NCA) approach to investigate the level of necessity of two conditions, marketing capability, including responsiveness to customers, responsiveness to competitors, responsiveness to the macro environment, and business relationship quality, and innovativeness capability for firm performance. Design/methodology/approach Using a survey data set collected from a sample of 311 Vietnamese firms, this study explored the levels of necessity of the components of marketing capability and innovativeness capability by NCA. The study also tested the net effects of these components on firm performance by multiple regression analysis (MRA). Findings The MRA results reveal that except for responsiveness to the macro environment, other components of marketing capability and innovativeness capability have positive effects on firm performance. Further, firm size affects performance but industry types do not. The NCA results indicate that these conditions exhibit different levels of necessity for the occurrence of firm performance. Research limitations/implications A major limitation of this study is the exploration of necessary levels of only two key firm capabilities, i.e., marketing and innovativeness. Several other capabilities, such as, research and development, operations capabilities, and other market-based assets should be investigated in future research. Practical implications The findings suggest that firms should pay attention not only to the net effects (β weights) but also to the levels of necessity of firm capabilities for their target outcome. Originality/value This study is among first studies investigating the levels of necessity of marketing capability and innovativeness capability for firm performance.
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Santos, Susana, and Helena Martins Gonçalves. "Multichannel consumer behaviors in the mobile environment: Using fsQCA and discriminant analysis to understand webrooming motivations." Journal of Business Research 101 (August 2019): 757–66. http://dx.doi.org/10.1016/j.jbusres.2018.12.069.

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Vrtana, David, and Martina Gogolova. "Marketing strategy applied in the environment of an international company." SHS Web of Conferences 74 (2020): 01037. http://dx.doi.org/10.1051/shsconf/20207401037.

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The escalating trend of globalization makes enterprises increasingly adapt to the international environment. This can be seen as very demanding and diverse. However, there are many multinational corporations currently being active worldwide. Multicultural differences, either the impacts of the economic, political or legal environment can significantly affect the business scope of enterprises in a global environment. For example, gaining and maintaining a competitive advantage worldwide can be an advantage of global action. The subject of the article is an analysis of a company BHP Biliton, which operations extend to twelve countries around the world spreading across all continents. The company also focuses on current global trends. The articles is focused mainly on the slowdown in economic development, where BHP Billiton has a corporate program in place. The company also tries to tackle the global climate change problems by cutting emissions. The subject of the analytical part of the article is to analyze the competitive position by means of the Porter model on the basis of available data about the BHP Billiton company. Furthermore, Ansoff’s matrix is elaborated in the analytical part, which identifies the specific strategy of targeting the company to products or markets. Based on the analyzed and compared data and outputs from BHP Billiton’s analysis, the article proposes a more effective way of using a marketing strategy and accepting global trends.
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Srivastava, Rajendra K., Tasadduq A. Shervani, and Liam Fahey. "Market-Based Assets and Shareholder Value: A Framework for Analysis." Journal of Marketing 62, no. 1 (January 1998): 2–18. http://dx.doi.org/10.1177/002224299806200102.

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The authors develop a conceptual framework of the marketing–finance interface and discuss its implications for the theory and practice of marketing. The framework proposes that marketing is concerned with the task of developing and managing market-based assets, or assets that arise from the commingling of the firm with entities in its external environment. Examples of market-based assets include customer relationships, channel relationships, and partner relationships. Market-based assets, in turn, increase shareholder value by accelerating and enhancing cash flows, lowering the volatility and vulnerability of cash flows, and increasing the residual value of cash flows.
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Jannah, Lu’lu’ul, and Erni Hernawati. "KONSEP GREEN MARKETING DAN DAMPAKNYA TERHADAP PERILAKU KONSUMEN INDONESIA." Jurnal Bina Manajemen 9, no. 2 (March 11, 2021): 92–112. http://dx.doi.org/10.52859/jbm.v9i2.157.

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The purpose of this study is to determine the concept of green marketing on Indonesian consumer behavior. The data analysis method was carried out by using regression analysis either partially or simultaneously. The results showed that the attitude and environment partially influenced the involvement of green products, while the attitude environment and the involvement of green products simultaneously influenced the involvement of Indonesian society in purchasing green products in selecting products. And the results of the simultaneous regression analysis from the ANOVA test with a significance level of 0.000. Because the significant probability is much smaller than 0.05, this indicates that simultaneously it states that there is an effect of attitude environment and the involvement of green products simultaneously influencing the involvement of green product purchases.
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Venaik, Sunil, and David F. Midgley. "Archetypes of marketing mix standardization-adaptation in MNC subsidiaries." European Journal of Marketing 53, no. 2 (February 11, 2019): 366–99. http://dx.doi.org/10.1108/ejm-11-2017-0861.

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Purpose This paper aims to identify the archetypes of marketing mix standardization-adaptation in MNC subsidiaries and to examine the relationships between MNC subsidiary strategy, environment and performance through the theoretical lenses of fit and equifinality. Design/methodology/approach The authors use a mail survey to collect data from MNC subsidiary business units located in multiple countries. They apply a novel archetypal analysis method to identify the diverse archetypes of marketing mix standardization-adaptation in MNC subsidiaries. Finally, through cross-tabulation and regression analysis, they examine the relationships between MNC strategy, environment and performance. Findings They identify four archetypes of MNC subsidiary standardization-adaptation including a new archetype that is not recognized in the literature. This analysis finds partial support for both fit and equifinality, suggesting complementarity between the two theories. Research limitations/implications The study could be extended with longitudinal data to examine the dynamics in MNC marketing mix strategy and performance in response to the changing business environment. Practical implications The findings suggest that MNC subsidiary managers could deploy a broader set of international marketing strategy configurations than those currently prescribed to enhance performance. Originality/value The authors use a novel configuration-based archetypal analysis method and extend the theoretical typology of international marketing strategies pursued by MNC subsidiaries. The partial support for both fit and equifinality expands the theoretical lens through which we can examine the relationships between MNC marketing strategy, environment and performance.
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Ehasan, Md Amimul. "Prospects of Green Marketing in Bangladesh: An Empirical Study on Green Marketing." Global Disclosure of Economics and Business 8, no. 2 (December 31, 2019): 121–34. http://dx.doi.org/10.18034/gdeb.v8i2.276.

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The awareness of environmental degradation has been a long time coming to Bangladesh. In recent years, environmental issues in Bangladesh have received much attention, reflecting rising public concern and awareness of environmental problems. Pressure groups have been campaigning vigorously for the environment and media reporting on environmental issues has increased dramatically. It has also moved up on the agenda in political decision making and numerous laws and regulations were enacted for the protection of environment. Moreover, through the earth summit in Rio de Janeiro in 1992 and its follow-up summits in Berlin in 1995 and in New York in 1997, environmentalists have set targets for international co-operation and action. The paper identifies the particular segments of green consumers and explores the problems and opportunities that the green marketing businesses have in Bangladesh. It also examines the present trends of green marketing in Bangladesh and describes the reason why companies should adopt it. Further, it deals with the future of green marketing and concludes by studying consumer perception regarding green products in Bangladesh and also the business firm’s perception analysis.
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Ehasan, Md Amimul. "Prospects of Green Marketing in Bangladesh: An Empirical Study on Green Marketing." Global Disclosure of Economics and Business 9, no. 1 (June 30, 2020): 25–38. http://dx.doi.org/10.18034/gdeb.v9i1.276.

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The awareness of environmental degradation has been a long time coming to Bangladesh. In recent years, environmental issues in Bangladesh have received much attention, reflecting rising public concern and awareness of environmental problems. Pressure groups have been campaigning vigorously for the environment and media reporting on environmental issues has increased dramatically. It has also moved up on the agenda in political decision making and numerous laws and regulations were enacted for the protection of environment. Moreover, through the earth summit in Rio de Janeiro in 1992 and its follow-up summits in Berlin in 1995 and in New York in 1997, environmentalists have set targets for international co-operation and action. The paper identifies the particular segments of green consumers and explores the problems and opportunities that the green marketing businesses have in Bangladesh. It also examines the present trends of green marketing in Bangladesh and describes the reason why companies should adopt it. Further, it deals with the future of green marketing and concludes by studying consumer perception regarding green products in Bangladesh and also the business firm’s perception analysis.
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Pereverzieva, Anna, Olena Hubar, and Oleh Moskalenko. "ASSESSMENT OF THE FACTORS OF MICRO- AND MACRO-MARKETING ENVIRONMENT OF THE FIRM ACTIVITY IN THE MARKET." INNOVATIVE ECONOMY, no. 3-4 (2021): 112–17. http://dx.doi.org/10.37332/2309-1533.2021.3-4.16.

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Purpose. The aim of the article is to offer a method of estimating the factors of micro- and macro-marketing environment, which will allow identifying potentially profitable markets of the world. Methodology of research. Theoretical analysis of concepts and principles is carried out on the basis of using general scientific methods. The main tools of practical research are based on the use of matrix methods that allow systematizing the results and presenting them in tabular form, which facilitates the implementation of comparative analysis. Certain mathematical dependences, namely the formula of the geometric mean, are used to determine the weighted values of the factors of micro- and macro-marketing environment. This uses two approaches, one of which allows you to take into account all the factors at once, and the other involves the compensation of lower values of higher values. Findings. Factors of macro- and micro-marketing environment are singled out. Among the main macro-factors are identified political-legal, economic, demographic, technical-technological and cultural. At the micro level, the key role for the company’s activities in the international market is played by such marketing factors as: competitors, consumers, intermediaries and others. A toolkit for assessing the factors of the micro- and macro-marketing environment is proposed, which allows identifying markets, attractive activities and development. Originality. An evaluation method was developed that allows taking into account not only quantitative but also qualitative factors in the analysis. An element of scientific novelty is the application of the matrix method to the analysis of factors of the micro- and macro-economic environment, which ultimately allows determining the country’s market, which has the most favourable environment for functioning. Practical value. Practical significance determines the universality of the proposed method, which can be used for any group of factors, regardless of the classification criteria, and the method of presenting the results in a convenient form – in the form of a matrix – significantly optimizes and facilitates comparative analysis and allows to determine country and market for exit, which have the most favourable conditions for activity and development. Key words: micro-marketing environment, macro-marketing environment, factors, competition, consumers, market, intermediaries.
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Coccari, Ronald L., and Rajshekhar G. Javalgi. "Analysis of Students' Needs in Selecting a College or University in a Changing Environment." Journal of Marketing for Higher Education 6, no. 2 (December 21, 1995): 27–40. http://dx.doi.org/10.1300/j050v06n02_03.

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Korokoshko, Julia V. "Competitive positioning: analysis and generalization of the enterprise's experience." Theoretical and Practical Aspects of Management, no. 9 (August 24, 2020): 102–22. http://dx.doi.org/10.46486/0234-4505-2020-9-102-122.

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At present time, product positioning, research and analysis of external and internal environment factors that influence the competitive positioning of an enterprise are a necessary attribute of marketing for a modern company. The relevance of the material considered in the article, devoted to competitive positioning of the enterprise, is determined by the fact that the publication presents the results of research on the competitive positioning of products of one of the leading enterprise of the alcohol industry in Russia based on the use of modern methods of marketing analysis. The designated features of the process competitive positioning. The use of analytical marketing tools allowed us to analyze and to complete of experience competitive positioning of certain segments alcoholic products of LVZ «Saransky». The purpose of the research is complete of successful experience competitive positioning of the enterprise based on the analysis its development for positioning and promotion of alcoholic products on the marcet. The tasks of this work involve the analysis of external and internal environment factors that affect the choice of competitive positioning strategies for alcoholic products of the enterprise; research of the processes of strategic competitive positioning of the main types of alcoholic products of LVZ «Saransky»; assessment of the effectiveness of competitive positioning of alcoholic products of the enterprise. The results of the research are that by analysis of competitive positioning, using various marketing tools (analysis of the macro and micro environment of the enterprise, building maps of the positioning of the main types of products enterprise and its competitors, conducting segmentation analysis on various parameters, etc.), is revealed the practice of successful experience of competitive positioning and promotion of alcoholic products of the enterprise on the market of the Republic of Mordovia.
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Nathan, Andrea, Lisa Wood, and Billie Giles-Corti. "Selling New Neighborhoods as Good for Walking: Issues for Measuring Self-Selection." Journal of Physical Activity and Health 10, no. 1 (January 2013): 5–9. http://dx.doi.org/10.1123/jpah.10.1.5.

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Background:Self-selection—whether individuals inclined to walk more seek to live in walkable environments—must be accounted for when studying built environment influences on walking. The way neighborhoods are marketed to future residents has the potential to sway residential location choice, and may consequently affect measures of self-selection related to location preferences. We assessed how walking opportunities are promoted to potential buyers, by examining walkability attributes in marketing materials for housing developments.Methods:A content analysis of marketing materials for 32 new housing developments in Perth, Australia was undertaken, to assess how walking was promoted in the text and pictures. Housing developments designed to be pedestrian-friendly (LDs) were compared with conventional developments (CDs).Results:Compared with CDs, LD marketing materials had significantly more references to ‘public transport,’ ‘small home sites,’ ‘walkable parks/open space,’ ‘ease of cycling,’ ‘safe environment,’ and ‘boardwalks.’ Other walk-ability attributes approached significance.Conclusion:Findings suggest the way neighborhoods are marketed may contribute to self-reported reasons for choosing particular neighborhoods, especially when attributes are not present at the time of purchase. The marketing of housing developments may be an important factor to consider when measuring self-selection, and its influence on the built environment and walking relationship.
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Bahmane, Ludmila. "A TURBULENT BUSINESS ENVIRONMENT AS A CRITERIA OF OPTIMAL STRATEGY TO ENTER INTERNATIONAL MARKETS." CBU International Conference Proceedings 5 (September 22, 2017): 6–12. http://dx.doi.org/10.12955/cbup.v5.893.

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This work provides an analysis of marketing solutions and developments algorithm for Latvian enterprises entering into foreign markets based on an example of 185 studies made under the supervision of the author. The proposed algorithm is a part of the pedagogical activities in higher education institution of Latvia (RISEBA) over the last 10 years and it suggests the training of new marketing solutions development techniques in conditions of the turbulent business environment. The application of the proposed algorithm assumes the use of modern marketing technologies, including matrix methods, cluster, and screening analysis. The algorithm proposed is being analyzed on the example of Latvian enterprises. This work describes the use of the author’s proposed matrix of “consumer’s demand for creativity (novelty),” that is relevant in the development of creative marketing management solutions of such business spheres, where the novelty of products (services) is an important competitive advantage. The high versatility, simplicity and availability is proven for mastering and using the proposed algorithm.
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Suib, Syairah, and Sarina Ismail. "Marketing Environment Analysis: Café Facilities Element Effects on Café’s Consumer Behaviour in Selangor, Malaysia." Journal of Social Sciences Research, no. 58 (August 20, 2019): 1256–64. http://dx.doi.org/10.32861/jssr.58.1256.1264.

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The food service industry has grown rapidly in response to the changing consumer lifestyles. In this regard, the food service industry is highly competitive as the number of new entrants offering inventive food products and services keep on increasing to keep up with the demand for novel food products. Consequently, café operators are focusing on improving their store environment to gain advantage in the competitive industry. Studies have found that store facility can stimulate consumers’ emotions, and in turn, significantly increases positive association with the café environment. Owners are also keen to upgrade their café to become a social space or a co-working space to fulfil consumers’ needs. This study aims to investigate the impact of various café environment factors on consumer behaviour. The sample for this survey consists of patrons of cafes in Selangor who were selected using purposive sampling technique. Data from 320 questionnaires were analysed by using the Partial Least Square technique was used to analyse. It was found that café results indicated that café design and café cleanliness significantly influences consumer behaviour. The findings indicate that café facilities have a significant positive impact on pleasure, which has a direct, positive influence on consumer behaviour. The mediation result confirms that pleasure mediates the relationship between café facilities and consumer behaviour.
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Kwon, Jung Ki. "The Comparison Analysis of Management Environment and Marketing Mix on Martial-Art Sports Clubs." Journal of Sport and Leisure Studies 35 (February 28, 2009): 171–83. http://dx.doi.org/10.51979/kssls.2009.02.35.171.

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W. S. Panjaitan, Thyophoida, Y. Budi Hermanto, and Maria Widyastuti. "C ANALYSIS MARKETING STRATEGIES AT CULINARY TOURISM CENTERS." Humanities & Social Sciences Reviews 8, no. 1 (February 22, 2020): 725–32. http://dx.doi.org/10.18510/hssr.2020.8187.

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Research purposes: Analyzing marketing strategies at culinary tourism centers. Methodology: This research method is qualitative, where the informants who will provide information in this study are: 1). Manager of Culinary Tourism Centers (1 person), 2). Owner Stan (5 people), 3). Visitors to the Culinary Tourism Centers (10 visitors) from each culinary tourism. Main Findings: Strategies to improve marketing in the Central Culinary Tourism In Surabaya, between the manager and the owner of the booth must pay attention to the quality of the products produced, the determination of the selling price, the promotion system used to introduce the existence of culinary tourism centers which have gone through social media, while also paying attention to services, cleanliness, and facilities available at the culinary tourism. Implications: So that the Department of Cooperatives and SMEs also the City Government of Surabaya can develop the existence of a culinary tourism center must actively provide assistance to develop a culinary tourism center. And also culinary entrepreneurs and owners continue to improve the quality of products, facilities, services, and the surrounding environment so consumers can enjoy the culinary specialties of Surabaya. Novelty/Originality of this study: This research raises the theme of the culinary industry in increasing tourism and increasing the income of citizens of the city.
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Sukarno, Gendut. "MENINGKATKAN KINERJA PEMASARAN UMKM MELALUI PERAN LINGKUNGAN, INOVASI PRODUK DAN KREATIFITAS STRATEGI PEMASARAN." EKUITAS (Jurnal Ekonomi dan Keuangan) 15, no. 3 (February 8, 2017): 332. http://dx.doi.org/10.24034/j25485024.y2011.v15.i3.2298.

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The role of the ability to adapt with the environment, superior creativity marketing strategy and product innovation are necessary in order to maximize the achievement of performance marketing.This research aims to study the concept of the Environmental Role, Creative Marketing Strategies, Product Innovation of Small and Medium Enterprise Performance Marketing (UKM) in managing its business, is expected to help the Department of Cooperatives and Micro Small and Medium Enterprise in Sidoarjo district adopted a policy about empowering UMKM. The sample in this study are UKM's producer of bag and suitcase in Kendensari, Tanggulangin-Sidoarjo as many as 100 people. The analysis technique used is the Structural Equation Model (SEM). Results found that the environment has no significant effect on product innovation but the environment has a significant positive effect on creative marketing strategies, while creative marketing strategy has no significant effect on the performance of marketing and product innovation has a significant positive effect on marketing performance.
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Sukarno, Gendut. "MENINGKATKAN KINERJA PEMASARAN UMKM MELALUI PERAN LINGKUNGAN, INOVASI PRODUK DAN KREATIFITAS STRATEGI PEMASARAN." EKUITAS (Jurnal Ekonomi dan Keuangan) 15, no. 3 (September 25, 2018): 332–51. http://dx.doi.org/10.24034/j25485024.y2011.v15.i3.372.

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The role of the ability to adapt with the environment, superior creativity marketing strategy and product innovation are necessary in order to maximize the achievement of performance marketing.This research aims to study the concept of the Environmental Role, Creative Marketing Strategies, Product Innovation of Small and Medium Enterprise Performance Marketing (UKM) in managing its business, is expected to help the Department of Cooperatives and Micro Small and Medium Enterprise in Sidoarjo district adopted a policy about empowering UMKM. The sample in this study are UKM's producer of bag and suitcase in Kendensari, Tanggulangin-Sidoarjo as many as 100 people. The analysis technique used is the Structural Equation Model (SEM). Results found that the environment has no significant effect on product innovation but the environment has a significant positive effect on creative marketing strategies, while creative marketing strategy has no significant effect on the performance of marketing and product innovation has a significant positive effect on marketing performance
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