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Journal articles on the topic 'Marketing factor segmentation'

Author: Grafiati

Published: 3 June 2025

Last updated: 20 July 2025

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1

Phan, Thuy Chung, Marc Oliver Rieger, and Mei Wang. "Segmentation of financial clients by attitudes and behavior." International Journal of Bank Marketing 37, no. 1 (2019): 44–68. http://dx.doi.org/10.1108/ijbm-07-2017-0141.

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Purpose The purpose of this paper is to investigate segmentations by finance-related attitudes and behavior of financial consumers in Switzerland and Vietnam. Design/methodology/approach The authors replicated the questionnaire measuring attitudes toward financial affairs as used in the study of Fünfgeld and Wang (2009). In order to extract factors and identify profiles of financial customers, the authors applied the same techniques including factor analysis and a two-step cluster analysis (Ward and K-means) to both samples. Linear regressions were used to examine the impact of socio-demograph

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Mulyadi, Tirta, PA Andiena Nindya Putri, Rosento Rosento, Yenni Kurnia Gusti, and Sabil Sabil. "Marketing Management Innovations: Unraveling the Interplay of Brand Positioning, Market Segmentation, and Consumer Engagement." Dinasti International Journal of Education Management And Social Science 5, no. 3 (2024): 347–55. https://doi.org/10.38035/dijemss.v5i3.2394.

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In the dynamic landscape of modern marketing, innovative strategies are essential for businesses to thrive. This article delves into the intricate interplay between brand positioning, market segmentation, and consumer engagement within the realm of marketing management. Brand positioning forms the cornerstone of effective marketing, defining how a brand is perceived in the minds of consumers relative to competitors. Market segmentation further refines this process by dividing heterogeneous markets into distinct groups with similar needs and preferences. By understanding these segments, markete

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Kumar, Kritant. "Customer Segmentation in Marketing using Machine Learning." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem49049.

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Abstract- The emergence of many competitors and entrepreneurs has caused a lot of tension among competing businesses to find new buyers and keep the old ones. As a result of the predecessor, the need for exceptional customer service becomes appropriate regardless of the size of the business. Furthermore, the ability of any business to understand the needs of each of its customers will provide greater customer support in providing targeted customer services and developing customized customer service plans. This understanding is possible through structured customer service. Each segment has cust

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Kishendrian, Hanan, Nisa Hanum, Cahyo Prianto, and Woro Isti Rahayu. "Penerapan Metode Clustering Dalam Segmentasi Pelanggan Perusahaan Logistik." SINTECH (Science and Information Technology) Journal 6, no. 3 (2023): 137–46. http://dx.doi.org/10.31598/sintechjournal.v6i3.1432.

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Marketing is important in business to compete and maintain market share. The development of technology brings major changes in the industry. In addition to product development as well as required services, and customer segmentation becomes a factor to consider in marketing strategies. Clustering, such as the K-Means method, is used in customer segmentation to divide data into groups based on similarities. This technique helps in useful pattern recognition and customer segmentation. By applying Clustering techniques in Data mining, companies can understand customer behavior, recognize similar c

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TKATCHUK, S.V., S.A. STAKHURSKA, and V.O. STAKHURSKIY. "Consumer segmentation in the aspect of food marketing." Market Relations Development in Ukraine №9(244)2021 122 (November 16, 2021): 79–86. https://doi.org/10.5281/zenodo.5704771.

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Consumer segmentation in the aspect of food marketing Relevance of research. The food industry is one of the most strategic areas of activity; it is related to the food security of the country, living standards and health of citizens. Marketing principles of doing business in the food sector should combine several important aspects: purely marketing (market research, customer satisfaction), socially responsible and ethical (high quality products, reliability of information, ethics of advertising, taking into account religious, ethnographic and other features) and physiological (taking into acc

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Ufeli, Chukwutem Pinic, Mian Usman Sattar, Raza Hasan, and Salman Mahmood. "Enhancing Customer Segmentation Through Factor Analysis of Mixed Data (FAMD)-Based Approach Using K-Means and Hierarchical Clustering Algorithms." Information 16, no. 6 (2025): 441. https://doi.org/10.3390/info16060441.

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In today’s data-driven business landscape, effective customer segmentation is crucial for enhancing engagement, loyalty, and profitability. Traditional clustering methods often struggle with datasets containing both numerical and categorical variables, leading to suboptimal segmentation. This study addresses this limitation by introducing a novel application of Factor Analysis of Mixed Data (FAMD) for dimensionality reduction, integrated with K-means and Agglomerative Clustering for robust customer segmentation. While FAMD is not new in data analytics, its potential in customer segmentation ha

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UR, Orth, and J. Turečková. "Segmenting the tourism market using perceptual and attitudinal mapping." Agricultural Economics (Zemědělská ekonomika) 48, No. 1 (2012): 36–48. http://dx.doi.org/10.17221/5286-agricecon.

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Decreasing numbers of tourists to the Czech Republic point at a weakening competitive position of Czech destinations during the most recent years. For many communities, tourism may be a short-lived economic dream when understanding of tourists&acute; perceptions and travel motives is lacking. The two objectives pursued in this study are 1) an identification of the positions of competing destinations and 2) an a-posteriori segmentation with psychographic variables. Market segmentation becomes the crucial factor in the strategic design process of target marketing. Like many other markets, to

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LESTARI, LUXI IKA, and SAINO SAINO. "Analisis Segmentasi Psikografis dan Sensitivitas Harga Konsumen Rumah Makan di Kabupaten Sidoarjo." BISMA (Bisnis dan Manajemen) 3, no. 1 (2018): 15. http://dx.doi.org/10.26740/bisma.v3n1.p15-33.

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Now, eat not just tool to fill up a stomach. Eat have been become lifestyle together with period development and culture hase been made of human. So, restaurant necessary to do exactly segmentatiom to develop marketing strategies more exact and specific for their product target on segmen that more specific of poppulation. Psychographic segmentation is kind of segmentation that intercorrelated with individual consumer’s mind, by exploring such factors as value, lifestyle, and cognitive component (Lowe and Worsley,2002) In this research psycographi segmentation just use value that have 18 indica

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Kolhede, Eric John, and J. Tomas Gomez-Arias. "Segmentation of infrequent performing arts consumers." Arts and the Market 6, no. 1 (2016): 88–110. http://dx.doi.org/10.1108/aam-04-2014-0015.

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Purpose – The purpose of this paper is to examine market segments within the broader category of occasional patrons of the performing arts. While similarities between these segments exist, important distinctions are also apparent. Design/methodology/approach – The authors surveyed 347 performing arts patrons using a structured questionnaire. Their responses along 28 proposed motivational variables were subjected to factor analysis to reduce their dimensionality and collinearity. Cluster analysis was then applied to respondents’ factor scores to group subjects into homogenous segments for subse

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Talibi, Abdelghafour. "Contributions of Clustering Variable Selection: Methods for International Segmentation." International Journal of Accounting, Finance, Auditing, Management and Economics 3, no. 4-3 (2022): 498–530. https://doi.org/10.5281/zenodo.6969989.

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Performing international activities is a challenging operation given the heterogeneity of the international market which makes practically impossible the development of successful standardized strategies for the entire world’s population. Finding homogeneous international customer segments helps companies to better communicate with the targeted customers by concentrating on a few units, a group, or several groups. Depending on the study purpose, the segmentation results may help to select potentially attractive international markets, to develop in the context of a global marketing standa

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Craft, Stephen H. "A Factor Analytic Study of International Segmentation Performance Measures." Journal of Euromarketing 13, no. 4 (2004): 79–89. http://dx.doi.org/10.1300/j037v13n04_05.

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S, Ranganathan, and Abishek M. "Social Marketing." Shanlax International Journal of Commerce 6, S1 (2018): 207–14. https://doi.org/10.5281/zenodo.1419440.

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This paper to achieve social change.  It has the primary goal of achieving social good.    Traditional  commercial  marketing  aims  are  primarily  financial,  though they can have positive social affects as well.  In the context of public health, social marketing  would  promote  general  health,  raise  awareness  and  induce  changes in  behavior.    To  see  social  marketing  as  only  the  use  of  standard  commercial marke

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Singh Minhas, Raj, and Everett M. Jacobs. "Benefit segmentation by factor analysis: an improved method of targeting customers for financial services." International Journal of Bank Marketing 14, no. 3 (1996): 3–13. http://dx.doi.org/10.1108/02652329610113126.

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Calvo-Porral, Cristina, and Jean-Pierre Lévy-Mangin. "An emotion-based segmentation of bank service customers." International Journal of Bank Marketing 38, no. 7 (2020): 1441–63. http://dx.doi.org/10.1108/ijbm-05-2020-0285.

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PurposeEmotional and affective responses are experienced during service use that determine customer behavior; and for this reason, bank services require an better understanding of the emotions customers feel in service experiences. This research aims to examine whether different customer segments exist in the bank services industry, based on the emotions they experience when using the service.Design/methodology/approachThe factors were examined through confirmatory factor analysis (CFA). Then, two-step clustering analysis was developed for customer segmentation on data from 451 bank service cu

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Liu, Hui, Yinghui Huang, Zichao Wang, Kai Liu, Xiangen Hu, and Weijun Wang. "Personality or Value: A Comparative Study of Psychographic Segmentation Based on an Online Review Enhanced Recommender System." Applied Sciences 9, no. 10 (2019): 1992. http://dx.doi.org/10.3390/app9101992.

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Big consumer data promises to be a game changer in applied and empirical marketing research. However, investigations of how big data helps inform consumers’ psychological aspects have, thus far, only received scant attention. Psychographics has been shown to be a valuable market segmentation path in understanding consumer preferences. Although in the context of e-commerce, as a component of psychographic segmentation, personality has been proven to be effective for prediction of e-commerce user preferences, it still remains unclear whether psychographic segmentation is practically influential

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Yulianto, Edi. "Educational Marketing Management In Increasing The Competitiveness Of Institutions." International Journal of Educational Research & Social Sciences 5, no. 4 (2024): 634–42. https://doi.org/10.51601/ijersc.v5i4.857.

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This research is motivated by the phenomenon of Islamic educational institutions increasing their competitiveness, so that they are able to compete with general educational institutions in the world of education. Marketing management is an important and strategic factor in increasing the competitiveness of institutions. Based on the Higher Education Entrance Test Institute, it is Islamic educational institutions that are ranked first as institutions with the highest scores and are accepted in universities both domestically and abroad. Apart from that, the public's critical power regarding asse

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Andini, Siti Aisyah, Syamsul Bahri Dg Parani, Zakiyah Zahara, and Moh. Zeylo A. "Marketing Strategy to Increase Sales of Traletosi Coffee in Lembantongoa Village." Journal of Management, Digital Business, and Entrepreneurship 2, no. 02 (2024): 47–56. https://doi.org/10.58857/jmdbe.2024.v02.i02.p01.

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This research aims to find out and analyze the strategies used by the Traletosi ground coffee business to increase sales. The method used is a qualitative method and SWOT analysis (Strength, weakness, opportunity, threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as strengths and weaknesses in the internal environment. The main focus of this research is on the mix of Segmentation, Targeting, Positioning, and Marketing. The research results obtained are the increasing use of strategy in marketing a product, the driving factor of

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Nduna, Lesedi Tomana, and Cine van Zyl. "A benefit segmentation framework for a nature-based tourism destination: the case of Kruger, Panorama and Lowveld areas in Mpumalanga Province." International Journal of Tourism Cities 6, no. 4 (2020): 953–73. http://dx.doi.org/10.1108/ijtc-06-2019-0082.

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Purpose The purpose of this study is to investigate benefits tourist seek when visiting a nature-based tourism destination to develop a benefit segmentation framework. Design/methodology/approach The study used quantitative research methods, with 400 self-administered survey administered to a sample of 400 tourists visiting the Kruger, Panorama, and Lowveld areas in Mpumalanga. Findings Cluster analysis produced two benefit segments. Binary logistic regression benefits that emerged from the cluster analysis were statistically significant predictors of the attractions tourists visited and the a

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Verma, Sanjeev. "Niche level segmentation of green consumers." South Asian Journal of Business Studies 6, no. 3 (2017): 274–90. http://dx.doi.org/10.1108/sajbs-05-2016-0040.

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Purpose The purpose of this paper is to find the niche segmentation of green consumers as a solution to psychographic or demographic predicament. Age cohort and generational cohort (Gen Y and Gen Z) of young consumers are studied for individualization and customization. Design/methodology/approach Age cohorts (Gen Z and Gen Y customers) have their unique needs. Both Gen Y (1981-1995) and Gen Z (post-1995) belong to the young consumer segment in the age group of 20-30 years but their generational cohorts are different. Strategic marketing advocates both generational marketing based on age cohor

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Nazim, N. Haider. "Analytical Models for Physician Segmentation in the Pharmaceutical Industry: A Review and Evaluation." Journal of Scientific and Engineering Research 8, no. 8 (2021): 186–89. https://doi.org/10.5281/zenodo.11488726.

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This paper provides a comprehensive overview of analytical models used in physician segmentation in the pharmaceutical industry, with a particular focus on rare diseases. Key insights include the significance of techniques such as cluster analysis, factor analysis, and regression models in understanding physician behavior and preferences, the challenges posed by limited data access and biases in segmentation models, and the importance of leveraging advanced analytics like machine learning and artificial intelligence to enhance predictive power and tailor marketing strategies. The paper undersc

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Panusheff, Emil. "Application of modern strategies in specific agricultural sectors." Economic Thought journal 68, no. 4 (2023): 463–65. http://dx.doi.org/10.56497/etj2368406.

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Bulgaria's commitments to the Common Agricultural Policy of the European Union are a serious challenge for the functioning of a number of agricultural sectors and for supporting their positions on international markets. The scientific interest in the use of specific forms of marketing strategies in beekeeping and grain production is the basis for the monographic study of Associate Professor Lyubomir Lyubenov "Marketing strategies of agro-sectors and regions: a factor for supra-regional competitiveness". It proposes scientifically based concepts for the application of marketing inst-umentarium

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Khugaeva, Alena S. "The consumer market as a factor influencing the company’s marketing strategy." ACCOUNTING AND CONTROL 12 (2024): 64–70. https://doi.org/10.36871/u.i.k.2024.12.01.012.

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The article considers the consumer market as one of the main factors determining the marketing strategy of an organization. The author emphasizes the need for constant market analysis and adaptation of marketing strategies in a competitive environment. The research includes studying consumer behavior patterns, monitoring supply and demand, and analyzing macroeconomic changes. The emphasis is on adaptability and strategic flexibility, which allows enterprises not only to meet current market requirements, but also to anticipate its future changes. Analysis methods such as SWOT and PEST analysis

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Oktavia, Nur Fanny, Ermi Herawati, and Muhammad Salman Al Farisi. "MARKETING STRATEGY ANALYSIS IN INCREASING SALES AT FAYZA BUSANA CILEUNGSI (SHARIAH ECONOMIC PERSPECTIVE)." Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah 9, no. 1 (2025): 168–80. https://doi.org/10.33650/profit.v9i1.11226.

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This study aims to analyze marketing strategies for increasing sales at Fayza Busana Cileungsi from the perspective of Islamic economics. The method used is a qualitative method with a case study approach. Data collection techniques by conducting interviews, observation, and documentation. The data analysis technique used SWOT analysis. The results showed that the marketing strategy used was Segmentation, Targeting, and Positioning, as well as the 7P marketing mix (Product, Price, Place, Promotion, People, Process, Physical Evidence) with sharia marketing characteristics Rabbaniyah, Waqi'iyah,

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Ullah, Asmat, Muhammad Ismail Mohmand, Hameed Hussain, et al. "Customer Analysis Using Machine Learning-Based Classification Algorithms for Effective Segmentation Using Recency, Frequency, Monetary, and Time." Sensors 23, no. 6 (2023): 3180. http://dx.doi.org/10.3390/s23063180.

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Customer segmentation has been a hot topic for decades, and the competition among businesses makes it more challenging. The recently introduced Recency, Frequency, Monetary, and Time (RFMT) model used an agglomerative algorithm for segmentation and a dendrogram for clustering, which solved the problem. However, there is still room for a single algorithm to analyze the data’s characteristics. The proposed novel approach model RFMT analyzed Pakistan’s largest e-commerce dataset by introducing k-means, Gaussian, and Density-Based Spatial Clustering of Applications with Noise (DBSCAN) beside agglo

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Chen, Huei-Ju, and Mathilde Sasias. "Tourist Segmentation in Taiwan's Wineries: A Cultural Perspective." Social Behavior and Personality: an international journal 42, no. 2 (2014): 223–36. http://dx.doi.org/10.2224/sbp.2014.42.2.223.

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We examined the segmentation of wine tourists in Taiwan in relation to their cultural values and lifestyle, and conducted a cultural comparison of wine drinking values and lifestyle between the results of Western and Taiwanese studies. The results of factor analysis and a 2-step cluster analysis of 428 wine tourists at the Shin-Yi and Shu-Sheng wineries showed that wine tourists can be categorized into 3 groups: conservative, hedonistic, and reward seeking. Our findings may assist Taiwanese winery owners to utilize marketing strategies that consider the lifestyle and cultural values of wine to

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Mohsenin, Shahryar, Seyedamir Sharifsamet, Mohammad Rahim Esfidani, and Lucas A. Skoufa. "Customer decision-making styles as a tool for segmenting digital products market in Iran." Journal of Islamic Marketing 9, no. 3 (2018): 560–77. http://dx.doi.org/10.1108/jima-04-2017-0041.

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Purpose The purpose of this paper is to define and develop digital products market segments in Tehran based on consumers’ buying decision-making styles (CDS) and testing applicability of Sproles and Kendall’s model [consumer style inventory (CSI)] for this steady growing market in Tehran and contributing to theories of market segmentation. Design/methodology/approach This research used exploratory factor analysis (EFA) to explore and identify digital products shoppers CDS. In addition, to determine whether the selected items and factors loaded, measured the identified CDS correctly, confirmato

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Karayanni, Despina. "A Cluster Analysis of Physician’s Values, Prescribing Behaviour and Attitudes towards Firms’ Marketing Communications." International Journal of Customer Relationship Marketing and Management 1, no. 4 (2010): 62–79. http://dx.doi.org/10.4018/jcrmm.2010100104.

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In this paper, the authors present an exploratory research on the associations between physicians’ personal values with physicians’ prescribing criteria and preferred marketing communications. The research involved extant marketing research and primary data collection. The resulting quantitative research instrument was then administered to a sample of 69 physicians, yielding a 69% response rate. All but the demographic measures were tapped by 5-point scales and a series of factor and reliability analyses assessed unidimentionality and reliability of research constructs. A series of ANOVAs and

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Taherdangkoo, Mohammad, Beikpour Mona, and Kamran Ghasemi. "The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy." Spanish Journal of Marketing - ESIC 23, no. 1 (2019): 3–24. http://dx.doi.org/10.1108/sjme-02-2018-0005.

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Purpose This paper aims to highlight a model of industry drivers (industries’ environmental reputation and competitive intensity) that affect the sustainability marketing strategy segmentation, targeting and positioning based on customers’ environmental concern and explore the circumstances under which such a strategy affects performance. Design/methodology/approach The authors examined 64 Iranian export companies, which adopted sustainability marketing strategies across seven different industries. Achieved data are analyzed using a structural equation model methodology. Findings The results i

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Miftah Ul Jannah, Kuntum Khoiru Nisa, and Didit Purnomo. "Analisis Strategi Pemasaran Digital pada Batik Equatik." Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi 3, no. 1 (2025): 50–58. https://doi.org/10.23917/determinasi.v3i1.384.

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Batik Equatik is a fashion product that combines culture and current trends. A product needs to have a good marketing strategy, nowadays online sales are rampant in Indonesia because the new era of digital marketing has entered the practice of modern society. Now Social Media plays a big role in promoting a product including in the fashion world, therefore Equatik batik needs to have the right strategy to be able to enter the digital market in Indonesia. The purpose of this study is to analyze what marketing strategies Equatik batik should have as a new product. Through SWOT analysis with the

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Staley, John A. "“Get Firefighters Moving”: Marketing a Physical Fitness Intervention to Reduce Sudden Cardiac Death Risk in Full-Time Firefighters." Social Marketing Quarterly 15, no. 3 (2009): 85–99. http://dx.doi.org/10.1080/15245000903131384.

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Firefighters as an occupational group are at increased risk for a cardiac-related injury, with the largest proportion (44%) of firefighter on-duty mortality due to sudden cardiac death. As poor physical fitness behaviors are a contributing factor to this risk, a social marketing approach was used to design and market a competitive team-sports intervention to improve physical fitness and reduce cardiac risk factors in a group of full-time firefighters. This article describes how social marketing principles were used in the design and implementation of the “Get Firefighters Moving” physical fitn

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Supriya, V. Pawar, Kumar Gireesh, and Deshmukh Eashan. "Predictive Analytics for High Business Performance through Effective Marketing." International Journal of Trend in Scientific Research and Development 2, no. 2 (2018): 380–82. https://doi.org/10.31142/ijtsrd8385.

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With economic globalization and continuous development of e commerce, customer relationship management CRM has become an important factor in growth of a company.CRM requires huge expenses. One way to profit from your CRM investment and drive better results, is through machine learning. Machine learning helps business to manage, understand and provide services to customers at individual level Both customer segmentation and buyer targeting help the business to increase marketing performances. The objective is to propose a new approach for better customer targeting. Supriya V. Pawar | Gireesh Kum

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Jenkins, Eva L., Samara Legrand, Linda Brennan, Annika Molenaar, Mike Reid, and Tracy A. McCaffrey. "Psycho-Behavioural Segmentation in Food and Nutrition: A Systematic Scoping Review of the Literature." Nutrients 13, no. 6 (2021): 1795. http://dx.doi.org/10.3390/nu13061795.

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Inadequate dietary intakes are a key modifiable risk factor to reduce the risk of developing non-communicable diseases. To encourage healthy eating and behaviour change, innovative public health interventions are required. Social marketing, in particular segmentation, can be used to understand and target specific population groups. However, segmentation often uses demographic factors, ignoring the reasons behind why people behave the way they do. This review aims to explore the food and nutrition related research that has utilised psycho-behavioural segmentation. Six databases from were search

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Lee, Jae-Moon, Yong-Gun Lee, and Hyung-Chul Joo. "Market Segmentation Strategy According to Consumer Demographics and Psychology for Sports Collaboration Products." Korean Journal of Sport Science 32, no. 4 (2021): 573–85. http://dx.doi.org/10.24985/kjss.2021.32.4.573.

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PURPOSE This study aimed to subdivide the market based on the general characteristics and consumer psychology of sports brand collaboration consumers and provide basic data for efficient collaboration marketing activities of sports companies.METHODS The subjects of this study were high school, college, and graduate students from high schools and universities in the Seoul and Gyeonggi area. Of the 600 copies of the questionnaire distributed, 475 were selected and analyzed in the final sample. Regarding the statistical method for this study, the PASW 18.0 statistical program was used for the fre

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Masiero, Lorenzo, and Juan L. Nicolau. "Tourism Market Segmentation Based on Price Sensitivity." Journal of Travel Research 51, no. 4 (2011): 426–35. http://dx.doi.org/10.1177/0047287511426339.

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This article builds on the double role of the effect of prices on the choice of tourism activities: not only is it the sole component of the destination marketing mix that represents revenue but also a determinant factor in tourist choice. On this account, identifying patterns of tourists with different degrees of sensitivities to prices would help destinations design an appropriate bundle of activities and have a clear definition of the segment they should try to attract. Accordingly, the objective of this article is to identify tourist segments from individual price sensitivities to activiti

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Yan, Qin, Amornruangtrakool Sutthapat, and Kositkanin Thananwarin. "Factors Affecting Consumer's Decision To Purchase Household Appliances in Chengdu City." Factors Affecting Consumer's Decision To Purchase Household Appliances in Chengdu City 8, no. 11 (2023): 7. https://doi.org/10.5281/zenodo.10282534.

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The objectives of this research were: (1) To study personal factor affecting the marketing mix. This research is quantitative research. (2) to study opinions about the factor marketing mix factors in purchasing decision household appliances in Chengdu city. The sample size for this study is 438 people. Simple sampling was used. The tool for collecting data is a questionnaire. Statistics used in the analysis include percentages, standard deviations, T-Test, F-Test, and analysis of variance. The results of the study found that (1) Demographic characteristics affect consumers' decision to purchas

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Carrascosa-López, Conrado, Mauricio Carvache-Franco, José Mondéjar-Jiménez, and Wilmer Carvache-Franco. "Understanding Motivations and Segmentation in Ecotourism Destinations. Application to Natural Parks in Spanish Mediterranean Area." Sustainability 13, no. 9 (2021): 4802. http://dx.doi.org/10.3390/su13094802.

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Ecotourism is one of the tourism variants with more annual growth. Motivation has become a fundamental criterion for travel behavior. Segmentation is used to identify the market niches of different tourism products and services. This study collects these three elements and is designed to examine demand segmentation and motivations in ecotourism. The analysis was carried out in the Albufera and Serranía de Cuenca Natural Parks, both located in the Mediterranean area in Spain. The analysis sample consists in 349 surveys obtained in situ. For the data analysis, a factor analysis and nonhierarchic

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Cho, Meehee, Mark A. Bonn, and Robert A. Brymer. "A Constraint-Based Approach to Wine Tourism Market Segmentation." Journal of Hospitality & Tourism Research 41, no. 4 (2014): 415–44. http://dx.doi.org/10.1177/1096348014538049.

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This study investigated wine tourism constraints from a market segmentation perspective to understand the potential importance they may have on preference and behavioral intentions to visit wine regions. Using constraints scales customized to the wine tourism context, a factor-cluster segmentation approach generated five homogenous subgroups: Highly Constrained, Cost & Time Conscious, Family Togetherness, Unmotivated, and Minimally Constrained. Analysis of variance tests indicated that preference and intentions to visit wine regions were significantly different among the five clusters. In

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Saayman, M., and T. Dieske. "Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park." South African Journal of Business Management 46, no. 2 (2015): 77–87. http://dx.doi.org/10.4102/sajbm.v46i2.93.

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The Kgalagadi Transfrontier Park is one of South Africa’s unique attractions for national and international tourists. However, little research has been done on visitors to transfrontier parks. In addition marketers highlight the importance of understanding the reasons why people travel and who these tourists are. Therefore the aim of this article is to segment the market of the Kgalagadi Transfrontier Park by means of visitors’ travel motives. This was achieved by means of a survey. In the statistical analysis, 414 questionnaires were used and the survey was conducted from 2010 to 2012. The st

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Paluri, Ratna Achuta, and Saloni Mehra. "Financial attitude based segmentation of women in India: an exploratory study." International Journal of Bank Marketing 34, no. 5 (2016): 670–89. http://dx.doi.org/10.1108/ijbm-05-2015-0073.

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Purpose – The purpose of this paper is to identify factors influencing the financial attitudes of Indian women and then classifying Indian women based on these attitudes. These clusters are then studied for their characteristics. Design/methodology/approach – Literature reviewed led to the identification of variables influencing financial attitude of women. Nine of these variables (anxiety, interest in financial issues, intuitive decisions, precautionary saving, free spending, materialistic and fatalistic attitude, propensity to plan for long and short-term financial goals) were put through co

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Yuliani, Irma. "Analisis Faktor yang Mempengaruhi Minat Nasabah Memilih Produk Tabungan Wakaf di Bank CIMB Niaga Syariah Cabang Samarinda." Ekonomis: Journal of Economics and Business 6, no. 1 (2022): 183. http://dx.doi.org/10.33087/ekonomis.v6i1.497.

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This type of research is a field research that is a study conducted systematically by raising the data in the field. The purpose of this study is to determine the Marketing Strategy and the factors that influence the customer's interest in choosing a waqf savings product and its mechanism and process at the Samarinda Branch of CIMB Niaga Syariah Bank for consideration in decision making. The nature of this research is descriptive qualitative. The study used observation, interview and documentation techniques with several key customers of waqf savings and related bank management / parties. The

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Shashkova, Nina, Iuliia Ushkarenko, Andrii Soloviov, Oleksii Osadchyi, and Vitalii Nitsenko. "Behavioral Segmentation of Baby Food Consumers: Risk Areas, Possible Solutions. The Case of Ukraine." European Journal of Sustainable Development 10, no. 1 (2021): 349. http://dx.doi.org/10.14207/ejsd.2021.v10n1p349.

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The concept of this work is based on the idea of the interrelation of socio-demographic factors and factors of enterprises strategic development (baby food producers). According to the key indicators, the main components identify the psychographic characteristics of baby food consumers. Each factor included features with the highest factor load after geometric rotation by the Varimax method. The most critical areas of social status, stereotypical representation, consumer standards are found, which signal urgent problems that can be solved only if efforts of public and private solutions are com

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Nagar, Komal. "The wellness zone headmasters salon and spa: managing growth." Emerald Emerging Markets Case Studies 11, no. 1 (2021): 1–25. http://dx.doi.org/10.1108/eemcs-07-2020-0252.

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Learning outcomes The learning outcomes of this paper is as follows: to identify unique selling points of a growing business for attaining competitive advantage; to understand the role of segmentation for Wellness Zone Headmasters (WZH); to explore different strategic choices for successful expansion of business; to help students understand the concept of customer satisfaction in a competitive industry; and to understand the importance of differentiation as a major deciding factor for the future of a business. Case overview/synopsis In March 2020, Kumud Goel, one of the directors of WZH, a cha

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Rosyida, Afnani, Tian Heriyani, Irfan Fuadi, and Halifa Dinia. "STRATEGY SEGMENTING, TARGETING, DAN POSITIONING: STUDY ON PT SIDOMUNCUL." Journal of Islamic Economic Scholar 1, no. 1 (2020): 51–75. https://doi.org/10.14421/jies.2020.1.1.51-75.

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Although promotion, production, distribution, and pricing are important indicators of marketing activities, many marketing efforts fail in carrying out their marketing strategies. A factor that often becomes a challenge in marketing is the lack of mastery of STP (segmentation, targeting, & positioning). This research uses secondary data. The secondary data needed comes from the 2019 financial statements obtained from the website of PT. Sido Appears Tbk. This study The purpose of this study was to analyze the strategic performance of market segments, targets and positions at PT. Sido Appear

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Al-Durgham, Lamees M., and Mahmoud A. Barghash. "Factor and Cluster Analysis as a Tool for Patient Segmentation Applied to Hospital Marketing in Jordan." American Journal of Operations Research 05, no. 04 (2015): 293–306. http://dx.doi.org/10.4236/ajor.2015.54023.

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Özdemir, Gökçe, and Vesile Aslı Arzık. "Segmentation of Social Media Users for Destinations." Tourism 70, no. 1 (2021): 53–66. http://dx.doi.org/10.37741/t.70.1.4.

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This is a study into the segmentation of social media users interested in traveling into groups and aims to ascertain if differences exist in benefits among segments. It is based on a survey that examines the benefits they see social media as having before, during, and after a trip to a destination, using their responses to generate a data-driven segmentation. Data from a total of 218 questionnaires were analyzed using factor and cluster analysis in sequence, specifically applying a hierarchical cluster analysis using the Ward method and a K-means algorithm. The analysis led to the identificat

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Siregar, Terri Genta Sansui, Subillhar Subillhar, and Heri Kusmanto. "Kemenangan Royal Simanjuntak dari Partai Kebangkitan Bangsa menjadi Anggota DPRD Kabupaten Tapanuli Utara." PERSPEKTIF 11, no. 2 (2022): 547–60. http://dx.doi.org/10.31289/perspektif.v11i2.5910.

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The purposes of this study are: To find out the victory and electability factor of Royal Simanjuntak from PKB to become a Member of the DPRD of North Tapanuli Regency in the 2019 Election To understand the electability factor of Royal Simanjuntak in the 2019 Election. The type of this research is qualitative research. The strategy carried out by Royal Simanjuntak in his victory in the 2019 Legislative Election is by maximizing 9 elements of political marketing, the 9 elements are segmentation, positioning, policy, person, party, presentation, pull marketing, pass marketing and push marketing.

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Biswas, Pratik, ParthaSarathi Bishnu, and Mridanish Jha. "IMPLEMENTATION OF FRIEDMAN"S ANALYSIS IN BANKING SECTOR MEDICLAIM INSURANCE." COMPUSOFT: An International Journal of Advanced Computer Technology 05, no. 05 (2016): 2115–19. https://doi.org/10.5281/zenodo.14791624.

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Banking sector medical insurance have proven itself an important topic of discussion for last couple of years. Customer segmentation and customer satisfaction are two pivotal factors of this topic. Valued customers are the most essential factor of marketing for any business organization (private or public). Same concept is applicable for banking sector too. Banks provide medical policies to their personal customers in reasonable rate and flexible conditions. Policies are of different types with unlike features (attributes).Some of them are more adaptable than the other. As we know the interpla

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Pirsich, Wiebke, Katharina Wellner, Ludwig Theuvsen, and Ramona Weinrich. "Consumer segmentation in the German meat market: purchasing habits." International Food and Agribusiness Management Review 23, no. 1 (2020): 85–103. http://dx.doi.org/10.22434/ifamr2019.0020.

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Only considering consumers’ store format choice seldom provides sufficient information on their choice of the actual point of purchase for meat: self-service counter or service counter. For retailers, however, it is of crucial importance to know how meat shoppers differ in their store format choice, preferred type of meat packaging and how these differences can be explained. This paper investigates how attitudes and sociodemographics influence consumer segmentation regarding store format choice and preferred meat packaging type in the German meat market. 667 consumers were segmented based on t

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Giyanto, Rhian Indradewa, and Edi Hamdi. "Implementation of Marketing Plans in Abrasion Resistance Plate Steel Stockist and Fabrication Companies in Indonesia." Syntax Idea 5, no. 12 (2024): 2554–70. https://doi.org/10.46799/syntax-idea.v5i12.2672.

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This research aims to investigate and analyze the implementation of marketing plans at Abrasion Resistance Plate stockist and steel fabrication companies in Indonesia. Abrasion Resistance Plate is a material that is needed in various industries, especially in construction and manufacturing, because of its extraordinary wear-resistant properties. Implementation of an effective marketing plan can be a key factor in a company's success in a competitive market. This study was conducted by analyzing the marketing strategies used by companies in marketing their Abrasion Resistance Plate products. Th

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SCALABRINI, Elaine, Alexandra CORREIA, Alcina NUNES, et al. "OUTDOOR TOURISM DEMAND SEGMENTATION: A CASE STUDY FROM NORTH OF PORTUGAL." GeoJournal of Tourism and Geosites 44, no. 4 (2022): 1342–49. http://dx.doi.org/10.30892/gtg.44420-952.

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This research aimed to segment the market of visitors who practise outdoor activities in the North region of Portugal based on their motivations. An online survey was conducted between June to September of 2021, with a sample of 200 tourists who realised the region's outdoor activities during this period. The data collected allowed determining factor analysis and the clusters. Two factors: services/hospitality and nature experiences, and three clusters: soft practitioners, radicals, and enthusiasts were delimited. The results show that these groups differ in motivations and practised activitie

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