Relevant bibliographies by topics / Marketing for dentist

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Marketing for dentist'

Author: Grafiati
Published: 4 June 2021
Last updated: 14 February 2022

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Journal articles on the topic "Marketing for dentist"

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Kireev, M. Yu, G. Z. Akhmetzyanova, and R. A. Saleev. "Planning dental services using the methods of marketing." Kazan medical journal 93, no. 2 (April 15, 2012): 324–26. http://dx.doi.org/10.17816/kmj2321.

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Aim. To justify the use of marketing methods in the activities of dental institutions. Methods. During the period 2008-2011 conducted was a sociological survey of 857 patients with detailed clinical examination; eight predictive models were developed. Used were variational statistics, regression analysis, mathematical modeling, expert method. Results. 171 (27.0%) men and 460 (73.0%) women went to seek care in commercial dental institutions. 267 (33.0%) men and 459 (67.0%) women went to seek care in state dental institutions. The referability of women to dentists was higher in both cases (p 0.05). Women aged 20-29 years preferred to go to commercial dental institutions (32.0±2.3%), than to the state ones (17.0±1.8%, p 0.001), while men, on the contrary, went to the state (37.0±2.4%) rather than commercial dental institutions (20.0±2.0%, p 0.001). At the age of 30-39 years the women went to state dental institutions (33%) more frequently than to commercial dental institutions (29%), while men - mostly to commercial dental institutions (26%) compared with the state (17%). Among the reasons for seeking dental treatment in a commercial organization the first one is the lack of queues at the reception: to surgeons 46.1±1.7%, therapists 58.3±1.7% and orthopedists 60.0±1.85%; the second place is held by a convenient patient schedule: for the profile of surgery 34.2±1.6%, therapy - 26.7±1.5%, orthopedics - 22.0±1.4%, and the contribution of other causes did not exceed 10.0±1.0%. Proposed were eight prognostic models in the form of regression analysis equations for complex evaluation of the influence of factors, which determine the choice of a health care institution, and the referral to the therapist-dentist, surgeon-dentist, orthopedist-dentist, and orthodontist both in public and private health care organizations. Conclusion. Prognostic matrices, calculated using the formulas of mathematical analysis, can be used when planning outpatient dental care, justifying the required number of dentists’ positions in the state and commercial dental organizations.
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Coe, Julie, and Fang Qian. "Consumers' choice of dentist by self‐perceived need." International Journal of Pharmaceutical and Healthcare Marketing 7, no. 2 (June 21, 2013): 160–74. http://dx.doi.org/10.1108/ijphm-04-2013-0012.

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Haris Rafiqi et al.,, Haris Rafiqi et al ,. "Upcoming Dentist, Wrap up Your Marketing Skills with These Secret Ingredients." International Journal of Sales & Marketing Management Research and Development 11, no. 2 (2021): 11–14. http://dx.doi.org/10.24247/ijsmmrddec20212.

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Yousuf, Asif, Iram Jan, and Mohsin Sidiq. "Attitudes and opinions of dental practitioners towards the use of clinical photography in Srinagar: a cross sectional study." International Journal of Research in Medical Sciences 8, no. 5 (April 27, 2020): 1818. http://dx.doi.org/10.18203/2320-6012.ijrms20201934.

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Background: Clinical photography has become a part of modern-day dental practice. It has been used for dento-legal documentation, diagnosis, clinical assessment, treatment planning, patient motivation, communication with the patient and laboratory, academic purposes and also for marketing. The aim of the study was to assess and determine the knowledge and the extent of the use of photography by dental practitioners of Srinagar city.Methods: A cross-sectional survey involving a questionnaire consisting of 10 questions was distributed among 88 randomly selected dental practitioners of Srinagar city, out of which 72 dental practitioners responded positively and returned the questionnaire. The data collected were computerized and analyzed statistically. The average values of the responses received by groups of questions were analyzed.Results: According to the survey conducted, 52(72.22%) dentists used photography for dental practice. Out of all the dentists surveyed, 63(87.5%) of the dentists knew about the importance of dental photography. It was observed that 40(55.55%) fresher dentists (<5 years’ experience) showed more positive attitude towards the application of photography in their dental practice. It was also revealed that the application of clinical photography among male dentists, dentists with <5 years’ experience and dentists who work with an assistant were significantly higher as compared to other dentists (p<0.05).Conclusions: Hence, from this study, majority of respondents (87.5%) were aware of the importance of dental photography. The reasons which prevented the dentist from using clinical photography were lack of time, expensive instruments, lack of interest and cross infection. Male practitioners were more likely than female practitioners to use clinical photography. Photographic training should hence be inculcated in the curriculum of dentistry. Also dental practitioners should actively participate in CDE programs on Clinical photography to improve the quality of dental practice.
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Roganović, Jelena. "Informed Consent in Dentistry – When, Why and How." Studia Universitatis Babeş-Bolyai Bioethica 66, Special Issue (September 9, 2021): 147. http://dx.doi.org/10.24193/subbbioethica.2021.spiss.97.

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"For dentists, as well as for other health care practitioners, it is mandatory to obtain informed consent from their patients, implying that a dialog has taken place and that patients understand the risks, benefits and alternatives to rendered treatments. Having in mind that majority of dental procedures are surgical in nature, leading to irreversible change to orofacial tissues and with the risk of unwanted side effects, well-documented informed consent process needs to be a basic norm in the dental practice. Clinical experience suggests that verbal discussion along with providing informed consent forms may not be enough and that patients response and understanding may improve by adding adjunctive materials like brochures or videos related to planned procedures. Many companies for implants and dental materials supply dental offices with the brochures and pamphlets, mostly for marketing purposes. Therefore, the use of these materials must be used with caution while objectively discussing other reasonable options. With the increasingly growing phenomenon of dental tourism, an important dentist-patient relationship ethical issues arise. Namely, issues regarding patient autonomy over practitioner choice, patient safety, and optimal care are under constant reconsideration while informed consent has to specify circumstances underlying treatment plan and posttreatment care. Currently, there is a paucity of information regarding informed consent in dentistry, and vital ethical issues associated with recent developments in dental practice need to be addressed in the near future. "
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Coleman, Wayne, William E. Warren, and Richard Huston. "Perceived Risk and the Information Search Process in the Selection of a New Dentist." Health Marketing Quarterly 13, no. 2 (March 14, 1996): 27–41. http://dx.doi.org/10.1300/j026v13n02_03.

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Schaarschmidt, Mario, and Björn Höber. "Digital booking services: comparing online with phone reservation services." Journal of Services Marketing 31, no. 7 (October 9, 2017): 704–19. http://dx.doi.org/10.1108/jsm-04-2016-0145.

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Purpose Many booking services in traditional people-processing service areas such as gastronomy were recently transformed into online reservation services. While advantages for platform providers (i.e. a share of the respective business) and merchants (i.e. increased operational efficiency) seem obvious, it is less known about how customers respond to these new forms of online services. This paper aims to illustrate how booking traditional people-processing services online is different from booking it via phone. Design/methodology/approach This study conceptualized a 2 × 2 experimental survey design by manipulating users’ booking channel (online vs low) and the service complexity of different, less digitized people-processing services (high: dentist vs low: restaurant). After conducting several pretests, the authors surveyed 282 respondents familiar with online booking and reservation. Findings The results show that the booking channel (online reservation vs phone reservation) affects associated perceived booking risk and negatively affects users’ intention to use the reservation service. Additionally, users’ attitudes toward online reservation moderate the influence of booking channel on perceived booking risk. Originality/value To the best of the authors’ knowledge, this is the first research that investigates adoption of online reservation in people-processing services.
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Koernig, Stephen K., and Albert L. Page. "What if your dentist looked like Tom Cruise? Applying the match-up hypothesis to a service encounter." Psychology and Marketing 19, no. 1 (November 16, 2001): 91–110. http://dx.doi.org/10.1002/mar.1003.

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Heft, M. W., C. H. Fox, and R. P. Duncan. "Assessing the Translation of Research and Innovation into Dental Practice." JDR Clinical & Translational Research 5, no. 3 (October 7, 2019): 262–70. http://dx.doi.org/10.1177/2380084419879391.

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Introduction: Over the past 100 y, there have been an unprecedented number of innovations that have improved oral health and functioning. Variations in lag times between discovery and clinical adoption are related to dentist education, the clinical availability of technology, and the perceived value of an innovation. Objectives: The purposes of this cross-sectional study were 1) catalogue research discoveries and innovations over the past 30 y and 2) from that list identify those which practicing dentists believe have maximally affected patient care. Methods: Thirty International Association for Dental Research leaders identified innovations over the past 30 y that have significantly affected dental care. The 30 most cited innovations were included in a questionnaire that was sent to a random sample of US dentists who graduated dental school during or before 1995 (before the recency of identified discoveries) and devoted ≥50% of their time to patient care. Eighty-two percent of respondents identified as general dentists and 18% as specialists. Respondents were asked to identify 5 to 7 items whose loss would have the most adverse effects on patient care. Results: The most cited advances were adhesive dental materials (74.5%), dental implants (71.9%), direct bonding systems (71.2%), dental loupes (54.7%), universal precautions for infection control (48.6%), and digital imaging (46.0%). There were differences in the ranking of responses between generalists and specialists. For the oral surgeons and periodontists (OMSPER, n = 51), top choices were dental implants (82%), cone beam computed tomography (CBCT) imaging (74%), regenerative dentistry and tissue engineering (68%), universal precautions (58%), digital imaging (56%), and dental loupes (48%). Conclusions: There was agreement among generalists and specialists about the importance of dental implants, digital imaging, use of dental loupes, and universal precautions in improving patient care. However, generalists also cited the importance of adhesive dental materials and bonding, and OMSPER cited CBCT and biological-based tissue restoration as major advances. Knowledge Transfer Statement: Many advances in dental patient care capitalize on innovations and technologies that have emerged after dentists graduate from dental school. Adoption of new technologies is influenced by information acquired from professional journals, continuing education, industry marketing activities, and interactions with colleagues. The results of this study suggest that innovations that are directly related to clinical procedures were rated most impactful. Future research should consider cost-effectiveness and patient perceptions on the impact of innovations and technologies.
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Medika, Chrisna Ardhya, Rellyca Sola Gracea, Lusi Epsilawati, Azhari Azhari, and Farina Pramanik. "Analisis faktor yang mempengaruhi keputusan pemilihan program studi spesialis radiologi kedokteran gigi." Jurnal Radiologi Dentomaksilofasial Indonesia 4, no. 2 (August 31, 2020): 11. http://dx.doi.org/10.32793/jrdi.v4i2.560.

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Objectives: This paper aims to determine the factors that influence the decision making of a general dentist to become a dentomaxillofacial radiologist, particularly in Indonesia. Material and Methods: This research used a descriptive design with survey techniques, and the research samples were residents of dentomaxillofacial radiology residency program and dentomaxillofacial radiologists in Indonesia. This research was conducted by the way respondents filled out questionnaires, based on the concept of marketing and purchasing on the expertise of dental radiology specialists. Results: There are variations in answers that are dominated by the value of product purchases as a dental radiology specialist is urgently needed. Conclusion: Dentomaxillofacial radiologist is a profession that is rarely found in Indonesia so it becomes a reliable job in the future as more experts are needed. The promotional activities of its residency program are still much of lack.
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Dissertations / Theses on the topic "Marketing for dentist"

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Kim, MyungJoo. "Consumers' choice of dentist: how and why people choose dental school faculty as their oral care provider." Thesis, University of Iowa, 2011. https://ir.uiowa.edu/etd/1000.

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This study is aimed to better understand how and why people choose dental school faculty as their oral healthcare provider. Increasing financial constrains in the U.S. dental schools has led dental schools to find an alternative funding sources and revenues from dental school faculty practice can be one of them. To effectively promote faculty practice, it is necessary to understand how and why people choose dental school faculty as their oral care provider. In addition, it is important to differentiate characteristics of comprehensive care patients and limited care patients since dental school faculty practices have a higher proportion of specialists. A survey of 1150 dental school faculty practice patients who recently chose their dentist was conducted and 221 responded. Information sources highly used and rated included other dentist, friends, family, clinic website, the Internet, and the insurance directory. Dentist related attributes that were perceived important included quality of care, professional competence of dentist, and explanation of treatment/you participate in the treatment decision. Dental practice related attributes that were perceived important included ability to get appointments at convenient times, reasonable waiting time to get appointments, and attitude/helpfulness of staff. Among the respondents, 121 pursued a comprehensive care and 93 pursued a limited care. The two groups differed in terms of demographics, other characteristics, and dentist selection. The comprehensive care patients were younger, highly educated, related to healthcare related profession, and to have private dental insurance (p<0.001). The comprehensive care patients were more likely to use and highly rate information sources such as clinic website, the Internet, and the insurance directory (p<0.001). They put more value on attributes such as the dentist is in my insurance network and convenient physical location (p<0.001). This study has shown that traditionally popular (family, friends) and newly emerging information sources (the Internet, clinic website, and insurance directory) were used and perceived important by dental school faculty practice patients. A dental school or dentist can use this study's findings to promote their practice to select appropriate communication channels and focus on attributes that dental consumers value the most. It is also important to apply different strategies to different consumer groups.
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Borges, Heloisa Ribeiro. "Marketing e saúde - 11 P\'s: avaliação de um protocolo de ferramentas e técnicas de marketing aplicado a consultórios odontológicos." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/23/23148/tde-18062011-102824/.

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Foi realizado um estudo entre 10 dentistas da cidade de Itu, interior do estado de São Paulo, para avaliar o impacto do conhecimento e aplicação das ferramentas de marketing nos consultórios odontológicos. Para isso foi feito um levantamento inicial e selecionado profissionais que não haviam tido nenhum contato especifico com cursos ou consultorias de marketing anteriormente. O protocolo final sugerido com 11Ps foi uma fusão adaptada baseada nas tradicionais ferramentas de marketing divulgadas por Kotler o mix de marketing; os 4P`s de serviço e complementares desenvolvidos e creditados a Lovelock; as estratégias de marketing baseadas nas armas da Madia Matrix e finalmente num plano de carreira com orientação financeira e qualidade de vida. Em apenas quatro meses todos os pesquisados tiveram expressivas melhorias de posicionamento e estratégia, aumento na receita bruta mensal, mudança de atitudes através das ferramentas sugeridas e finalmente grande percepção da importância do marketing aplicado em suas vidas profissionais. Os resultados demonstraram que o marketing pode ser um recurso eficiente, pode ser melhor utilizado pelos dentistas e deve ser visto como um aliado imprescindível na condução da sua vida profissional.
The research was conducted among 10 dentists in the city of Itu, in state of São Paulo, to evaluate the impact of knowledge and application of marketing tools in the dental office. To this research was done an initial survey and selected only professionals who had not any contact with specific courses or marketing consultancies previously. The final protocol with 11 Ps was suggested based on the traditional Marketing Mix released by Kotler, the 4 Ps Lovelock supplementary and complementary actions based on weapons of Madia Marketing Matrix and a career plan with financial quidance and quality of life. In less than four months all subjects had significant improvements in positioning and strategy, increase in gross monthly income, changing attitudes through the suggested tools and finally great sense of the importance of marketing applied in their professional lives. The results demonstrated that marketing can be a efficient tool that can be better used and should be a great allied in their career.
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Gagner, David. "Sustaining Dental Practices Longer Than 5 Years." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2484.

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Dentists graduate dental school ready to practice dentistry, but 85% do not feel prepared by the dental school to open and manage the operations of a general dental practice. General systems theory grounded this multisite case study. The research provides information on 3 solo practitioner dental practices that sustained beyond 5 years in the Washington, DC suburbs. At each operating practice, the dentist who owned the practice and 1 employee that also worked at the practice during the first 5 years were interviewed. The dentist provided marketing documents used during the first 5 years of the practice operations. Data triangulation was used to ensure the trustworthiness of the analysis of the data from the interviews and documents collected. The data collected was analyzed using coding, establishing nodes, and creating mind maps to identify 5 themes. The themes included working hard to provide dental care and relieve pain, marketing to ensure potential patients had the practice contact information when they needed it, learning continuously to improve the practice operations, putting patient's health before practice profits, and minimizing debt. The implications for positive social change for residents of the Washington, DC suburbs include the potential to receive the needed dental care and pain relief they need because dentists who learn from this research will stay late and return to their practice to treat patients who found the dentist's contact information from their marketing. The implications for positive social change for owners of dental practices include building a sustainable dental practice by implementing these research findings that include working hard, marketing, continuous learning, putting patients health first, and minimizing debt.
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Gao, Qian Lisa. "Marketing practices of orthodontists to other dental professionals." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1425374408.

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Adey, Kendra Smedley. "The Application of Marketing Techniques in a Difficult Economy and Tracking Return on Investment." Master's thesis, Temple University Libraries, 2010. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/106732.

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Oral Biology
M.S.
As the national economy has declined over the past few years, the majority of orthodontic practices have suffered. While most orthodontic practices have experienced a decline in patient starts, there remains a select few who have managed to maintain their practice growth despite difficult economic times. It is unknown as to whether marketing techniques can give a practice the necessary competitive advantage to weather the current economy. The objective of the survey was to extract information on the following topics: practice demographics, practice growth rate, aggressive and innovative marketing techniques used, tracking new patient referrals, and return on marketing investments. Two surveys were used in this study. The first was an online survey intended for practicing orthodontists to fill out. Out of the 99 Temple Orthodontic Alumni emailed, 57 Alumni began the survey and 49 completed it, giving a completion rate of 86%. The second was a paper survey for new patients. Twenty-six (26) Temple Orthodontic Alumni out of the 96 contacted agreed to participate in the new patient survey. Each participant was sent 120 surveys and asked to distribute them to all new patients over a period of 12 weeks. Out of the 26 Alumni who agreed to participate, 19 returned a total of 1,024 new patient surveys that were used in this study. Based on the result collected from the two surveys, the following conclusions were drawn: 1. Solo, suburban practitioners have been affected the most by the difficult economy. New graduates who have been in practice less than ten years appear to have had the most success. 2. There is no magic marketing plan to guarantee practice success. 3. Thriving practices have spent more money on extravagant external marketing methods while those experiencing the effect of the economy focused efforts on budget friendly methods such as internal marketing and marketing to the local general practitioners. 4. Successful practices report much more confidence in their marketing return on investment than those whose practices experienced a decline in gross income. It is unknown how these practices are tracking their return on investment or, as the investigator suspects, their response is based on a hunch rather than collected data. 5. New patients still report their general dentist as the primary referral source, followed by friends and family. Despite this, marketing experts continue to push extravagant marketing ploys and social networking, even though there is no reportable return on investment.
Temple University--Theses
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Picco, Constantino Americo Palacios. "Marketing de serviços na odontologia : uma diagnóstico das aplicações e das necessidades dos cirurgiões dentistas do Vale do Paraíba /." São José dos Campos, 2019. http://hdl.handle.net/11449/190818.

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Orientador: Ricardo Gabbay de Souza
Coorientador: Eduardo de Paula Silva Chaves
Banca: Rodrigo Máximo
Banca: Vladir Wagner Ribas
Resumo: A odontologia está inserida no setor de serviços onde a competitividade pela preferência dos clientes é agressiva. Nesse ambiente, os cirurgiões dentistas vivem o desafio de serem excelentes especialistas e empresários. Sendo assim, diariamente precisam tomar decisões de marketing inerentes ao seu negócio na odontologia. Este trabalho apresenta os resultados da pesquisa, que investigou as aplicações de marketing em clínicas e consultórios odontológicos do Vale do Paraíba. Foram investigadas as percepções, os conhecimentos e as práticas de marketing utilizadas pelos cirurgiões dentistas em suas atividades profissionais. A metodologia combinou revisão de literatura, pesquisa qualitativa e quantitativa onde, os participantes passaram por entrevistas em profundidade, grupo de foco, e um questionário-survey. Os resultados mostram que os cirurgiões dentistas definem marketing como propaganda, divulgação, publicidade e vendas, e 87,5% dos participantes, consideram que o marketing é essencial para o sucesso do seu negócio, porém, apenas 11,1% se consideram capacitados para administrar tais processos. Não conhecer as etapas de planejamento de marketing afeta o desempenho de diversas variáveis ligadas a esse tema, como a comunicação, a formação de preços etc. Entre esses profissionais, 88,7% buscam, por conta própria, a capacitação dessa área para planejar ações para aumentar a sua carteira de clientes. Este estudo permitirá ao cirurgião dentista, a compreensão da importância de conhec... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: Dentistry is part of the service sector where competitiveness customer preference is aggressive. In this environment, dental surgeons face the challenge of being excellent experts and entrepreneurs. Therefore, they need to make marketing decisions inherent to their dental business on a daily basis. This paper presents the results of my research, which investigated the marketing applications in Paraíba Valley dental clinics. The perception, knowledge and marketing practices used by dentists in their professional activities were surveyed. The methodology combined literature review, qualitative and quantitative research where 88 respondents participated in in-depth interviews, focus group, and a survey questionnaire. The results show that dental surgeons define marketing as advertising, publicity, advertising and sales, where 87.5% of participants consider marketing essential to the success of their business, but only 11.1% consider themselves able to manage marketing processes. The survey showed that 89.9% of participants never had contact with any marketing discipline during their graduation, and that use 10 ways to meet the need for this knowledge. Dental surgeons have not learned about marketing during their training but are required to make important decisions in this area. Not knowing the marketing planning process affects the performance of several variables related to this theme, such as communication, pricing, etc. These professionals seek knowledge of this field to pla... (Complete abstract click electronic access below)
Mestre
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Nelson, Kristin. "Orthodontic Marketing Through Social Media Networks: The Patient and Practitioners' Perspective." VCU Scholars Compass, 2014. http://scholarscompass.vcu.edu/etd/3335.

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Objective: The aim of this study was to (1) assess the orthodontic patient and practitioner use and preferences of social media, and (2) to investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. Material and Methods: A survey was distributed to all participants, which included orthodontists from the American Association of Orthodontists (AAO) and patients/parents from the VCU Orthodontic Clinic and Private Practices throughout the United States. The participants were asked to answer questions related to their use of social media as well as their perceptions of usage of social media in the orthodontic practice. Results: 76% of orthodontists, 71% of the VCU Practice participants and 89% of the Private Practice participants used social media, with the highest preference for Facebook among all of the participants. Orthodontist’s posed information more often in the morning and afternoon (40% and 56%, respectively) and patients used social media mainly in the evening (76%). The most commonly used marketing strategies in the orthodontic practice were social media and a practice website (76% and 59%, respectively). Social media and practice websites were positively related to new patient starts (P=0.0376, P=0.0035, respectively). Newspapers were negatively related to new patient starts (P=0.0003). Conclusions: Social media use was more common in females and younger adults and facebook was the most commonly used social media site among all of the participants. Orthodontists posted information on social media websites mainly in the morning and afternoon, while patients spend more time on social media sites in the evening. Newspaper advertisements were negatively related to new patient starts. Facebook and Twitter were positively related to new patient starts when used as a marketing and communication tool in the orthodontic practice.
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Oro, Romero Sergio Abel. "Estrategias de marketing utilizadas por cirujanos dentistas de la práctica privada, en consultorios odontológicos de Lima Norte." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2019. https://hdl.handle.net/20.500.12672/10759.

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Determina cuáles son las estrategias de marketing que más vienen utilizando los cirujanos dentistas en los consultorios odontológicos de Lima-norte en el año 2018. Este estudio nos permitirá una valoración actual del marketing odontológico en una zona gran demanda como lo es en Lima Norte, va complementar algunas investigaciones anteriormente realizadas y será pilar para otras futuras, debido a que el mercado odontológico es cambiante y altamente Competitivo.
Tesis
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Gonzales, Paola Sampaio. "Dental Management Survey Brazil (DMS-BR): criação e validação de um instrumento de gestão para odontologia e sua relação com a satisfação profissional." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/23/23148/tde-19092014-173427/.

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As dimensões que abrangem a satisfação no trabalho, a qual tem impactos na qualidade de vida e saúde física e mental do trabalhador, podem interceptar aspectos de gestão. Assim, o objetivo deste estudo foi criar e validar a escala Dental Management Survey Brazil (DMS-BR) e descobrir possíveis relações com a satisfação profissional a partir da escala Dentist Satisfaction Survey (DSS), já validada para a língua portuguesa. A pesquisa foi aprovada no Comitê de Ética em Pesquisa da FOUSP. A criação do instrumento DMS-BR envolveu uma pesquisa na literatura sobre gestão de serviços odontológicos. Depois de criada a primeira versão, foram realizadas 10 auditorias em consultórios odontológicos particulares da Grande São Paulo para verificação da aplicabilidade do instrumento. Nesta etapa, o instrumento foi modificado até chegar em sua versão final, cuja composição consiste em 9 dimensões: ponto, paciente, financeiro, marketing, concorrência, qualidade, equipe, carreira e produtividade. A acurácia do instrumento foi medida por meio da diferença estatística das respostas de 9 profissionais, que responderam o questionário em um intervalo de 30 dias. Os resultados mostraram que não houve diferença estatisticamente significantes entre os dois momentos, garantindo a acurácia do instrumento. Na fase de validação do instrumento, 247 cirurgiões-dentistas, sendo a grande maioria de São Paulo, responderam o questionário on-line, juntamente com a escala DSS de satisfação profissional. Os resultados mostram que o instrumento possui boa confiança externa e validade interna (Alpha de Cronbach= 0,925) e está validado. A média geral dos respondentes foi de 3,77 (DP= 0,45), sendo 4,23 (DP= 0,54) para a dimensão ponto; 4,10 (DP= 0,47) para a dimensão qualidade; 4,02 (DP= 0,56) para a dimensão equipe; 3,87 (DP= 0,64) para a dimensão carreira; 3,85 (DP= 0,53) para a dimensão paciente; 3,73 (DP= 0,64) para a dimensão produtividade; 3,68 (DP= 0,62) para a dimensão concorrência; 3,47 (DP= 0,72) para a dimensão financeiro; e 3,10 (DP= 0,71) para a dimensão marketing. Observa-se que os indicadores críticos da gestão na Odontologia foram correspondentes às dimensões ponto, qualidade e equipe. A satisfação profissional da amostra mostrou-se neutra, com média de 3,43 (DP=0,53). Os constructos da escala DMS-BR mostraram-se capazes de impactar a satisfação profissional da amostra estudada, sendo que as dimensões que mais influenciaram a satisfação profissional foram produtividade, financeiro e paciente. Assim, conclui-se que a gestão no âmbito da odontologia pode impactar a satisfação com a atividade laboral.
Many dimensions that reach the job satisfaction, which have impacts on quality of life and physical and mental health worker, become many times by scope of management. So, the objective of this study was create and validate the Dental Management Survey Brazil (DMS-BR) scale and discover possible relations with the job satisfaction using Dentist Satisfaction Survey (DSS) scale, already validated to Portuguese language. The research was approved in the Ethics in Research Committee of FOUSP. The process of creation of the DMS-BR involved a research in literature about management of Dentistry services. After created the first version were performed 10 audits in private dental offices of Grande São Paulo for the verification of the applicability of the instrument. In this stage, the instrument was modified until arrives at its final version, whose the composition consists in 9 dimensions: place, patient, marketing, financial, rivalry, quality, team, career and productivity. To verify the accuracy, the questionnaire was answered by 9 professionals in a interval of 30 days and the answers did not show statistical differences. For the validation process of the instrument, 247 dental surgeons, being the majority of São Paulo, answered the on-line questionnaire, together with the DSS scale about job satisfaction. The results showed that the instrument has good external confidence and internal valiance (Alpha de Cronbach= 0,925) and it is validated. The overall average of respondents was 3,77 (DP= 0,45), being 4,23 (DP= 0,54) to the place dimension; 4,10 (DP= 0,47) to the quality dimension; 4,02 (DP= 0,56) to the team dimension; 3,87 (DP= 0,64) to the career dimension; 3,85 (DP= 0,53) to the patient dimension; 3,73 (DP= 0,64) to the productivity dimension; 3,68 (DP= 0,62) to the rivalry dimension; 3,47 (DP= 0,72) to the financial dimension; and 3,10 (DP= 0,71) to the marketing dimension. It was observed that the critic indicators of management in Dentistry were correspondents to the place, quality and team dimensions. The job satisfaction of the sample was neutral, averaging 3,43 (DP=0,53). The scale constructs DMS-BR demonstrate capable to impact the job satisfaction of the studied sample, and the most influent dimensions of the job satisfaction were the productivity, financial and patient. By this findings, it is possible to conclude that management applied to Dentistry can be associated with the job satisfaction.
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10

Castro, Andreia Sofia Freitas de. "A gestão na medicina dentária." Master's thesis, [s.n.], 2015. http://hdl.handle.net/10284/5116.

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Projeto de Pós-Graduação/Dissertação apresentado à Universidade Fernando Pessoa como parte dos requisitos para obtenção do grau de Mestre em Medicina Dentária
Em Portugal, contrariamente a outras especialidades médicas, a medicina dentária é exercida maioritariamente em consultórios privados, o que pressupõe que os médicos dentistas que gerem esses consultórios possuam conhecimentos de gestão empresarial. Com o elevado número de profissionais e grande oferta de serviços na área, há necessidade de diferenciação no mercado para se ter uma vantagem competitiva. Este trabalho teve como objetivos compreender a importância da gestão empresarial na medicina dentária e a sua mais-valia para o médico dentista, perceber como se lêem demonstrações financeiras, entender de que forma o marketing pode ser um instrumento útil na atividade profissional e ainda incluir algumas noções sobre os recursos humanos do consultório. Para melhor compreensão de alguns conhecimentos teóricos foi simulado um caso prático. Concluiu-se que conhecimentos de gestão e suas áreas funcionais como a contabilidade, o marketing e recursos humanos, são uma mais-valia para o médico dentista no atual mercado competitivo pelo que a incorporação de mais formação na área da gestão nos atuais cursos de medicina dentária seria vantajosa. In Portugal, unlike other medical specialties, dentistry is mostly carried out in private clinics, which presupposes that dentists who run these offices possess knowledge of business management. With the high number of professionals and wide range of services in the area, there is need for differentiation in the market to have a competitive advantage. This study aimed to understand the importance of business management in dentistry and its added value for the dentist, understand how to read financial statements, understand how marketing can be a useful tool in the professional activity and also include some notions about the human resources. For better understanding of some theoretical knowledge a case was simulated. It was concluded that the knowledge of management and its functional areas such as accounting, marketing and human resources, is an asset to the dentist in today's competitive market so the incorporation of training in management in current dentistry courses would be advantageous.
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Books on the topic "Marketing for dentist"

1

The mystery patient's guide to gaining & retaining patients. Tulsa, Okla: PennWell Pub. Co., 1997.

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Dentists-- an endangered species: A survival guide for fee-for-service care. Charlotte, N.C: Knōva Press, 1996.

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101 secrets of a high-performance dental practice: From the success files of Bob Levoy. Tulsa, Okla: PennWell Books, 1997.

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Association, British Dental. Marketing in dentistry. London: British Dental Association, 2000.

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Hines, Marcus. Marketing implant dentistry. Hoboken, NJ: John Wiley & Sons, Inc, 2015. http://dx.doi.org/10.1002/9781119114529.

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Kenny, David J. Wet-fingered dentistry: Practical advice from experienced dentists / David J. Kenny, Michael J. Casas. Chicago: Quintessence Pub. Co., 2002.

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Vallance, L. S. R. Services marketing and its application to dentistry. Manchester: UMIST, 1995.

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Weathers, Arthur K. The camera in dentistry: Easy techniques and marketing applications. Tulsa, Okla: PennWell Pub. Co., 1986.

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Marketing implant dentistry: Attract and influence patients to accept your dental implant treatment plan. Hoboken, New Jersey: John Wiley and Sons, Inc., 2015.

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Stallard, Richard E. Handbook of dental marketing: Ideas & techniques that work. Tulsa, Okla: PennWell Books, 1986.

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Book chapters on the topic "Marketing for dentist"

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Levin, Roger P., and Ronald E. Goldstein. "Esthetics in Dentistry Marketing." In Ronald E. Goldstein's Esthetics in Dentistry, 112–29. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2018. http://dx.doi.org/10.1002/9781119272946.ch5.

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Graskemper, Joseph P. "Marketing for a Successful Practice." In Professional Responsibility in Dentistry, 151–64. West Sussex, UK: John Wiley & Sons, Ltd., 2013. http://dx.doi.org/10.1002/9781118785584.ch21.

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Constantin, Felicia, and Androniki Kavoura. "Websites and Facebook Profile Communication of Dentists in Oradea, Romania." In Strategic Innovative Marketing and Tourism, 487–95. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_55.

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Johns, Horace E., and H. Ronald Moser. "The Influence of Demographic Characteristics on Consumer Attitudes toward Advertising by Hospitals, Physicians, and Dentists." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 297–305. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17317-7_26.

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Constantinescu-Dobra, A. "Content Marketing in Dentist’s Websites. An Empirical Comparative Study between Romania and the UK." In International Conference on Advancements of Medicine and Health Care through Technology; 5th – 7th June 2014, Cluj-Napoca, Romania, 107–12. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-07653-9_22.

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"Database marketing." In Marketing Implant Dentistry, 128–45. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119114529.ch6.

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"Marketing." In Bleaching Techniques in Restorative Dentistry, 260–64. CRC Press, 2001. http://dx.doi.org/10.3109/9780203417430-19.

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Zuckerberg, Edward. "Esthetics and dental marketing." In Esthetic Dentistry, 509–19. Elsevier, 2015. http://dx.doi.org/10.1016/b978-0-323-09176-3.00035-8.

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Bonner, Phillip. "ESTHETICS AND DENTAL MARKETING." In Esthetic Dentistry, 499–508. Elsevier, 2001. http://dx.doi.org/10.1016/b0-32-300162-9/50031-3.

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"Visual aids and verbal skills." In Marketing Implant Dentistry, 1–24. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119114529.ch1.

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