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Journal articles on the topic 'Marketing for dentist'

Author: Grafiati

Published: 4 June 2021

Last updated: 14 February 2022

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1

Kireev, M. Yu, G. Z. Akhmetzyanova, and R. A. Saleev. "Planning dental services using the methods of marketing." Kazan medical journal 93, no. 2 (April 15, 2012): 324–26. http://dx.doi.org/10.17816/kmj2321.

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Aim. To justify the use of marketing methods in the activities of dental institutions. Methods. During the period 2008-2011 conducted was a sociological survey of 857 patients with detailed clinical examination; eight predictive models were developed. Used were variational statistics, regression analysis, mathematical modeling, expert method. Results. 171 (27.0%) men and 460 (73.0%) women went to seek care in commercial dental institutions. 267 (33.0%) men and 459 (67.0%) women went to seek care in state dental institutions. The referability of women to dentists was higher in both cases (p 0.05). Women aged 20-29 years preferred to go to commercial dental institutions (32.0±2.3%), than to the state ones (17.0±1.8%, p 0.001), while men, on the contrary, went to the state (37.0±2.4%) rather than commercial dental institutions (20.0±2.0%, p 0.001). At the age of 30-39 years the women went to state dental institutions (33%) more frequently than to commercial dental institutions (29%), while men - mostly to commercial dental institutions (26%) compared with the state (17%). Among the reasons for seeking dental treatment in a commercial organization the first one is the lack of queues at the reception: to surgeons 46.1±1.7%, therapists 58.3±1.7% and orthopedists 60.0±1.85%; the second place is held by a convenient patient schedule: for the profile of surgery 34.2±1.6%, therapy - 26.7±1.5%, orthopedics - 22.0±1.4%, and the contribution of other causes did not exceed 10.0±1.0%. Proposed were eight prognostic models in the form of regression analysis equations for complex evaluation of the influence of factors, which determine the choice of a health care institution, and the referral to the therapist-dentist, surgeon-dentist, orthopedist-dentist, and orthodontist both in public and private health care organizations. Conclusion. Prognostic matrices, calculated using the formulas of mathematical analysis, can be used when planning outpatient dental care, justifying the required number of dentists’ positions in the state and commercial dental organizations.

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Coe, Julie, and Fang Qian. "Consumers' choice of dentist by self‐perceived need." International Journal of Pharmaceutical and Healthcare Marketing 7, no. 2 (June 21, 2013): 160–74. http://dx.doi.org/10.1108/ijphm-04-2013-0012.

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Haris Rafiqi et al.,, Haris Rafiqi et al ,. "Upcoming Dentist, Wrap up Your Marketing Skills with These Secret Ingredients." International Journal of Sales & Marketing Management Research and Development 11, no. 2 (2021): 11–14. http://dx.doi.org/10.24247/ijsmmrddec20212.

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Yousuf, Asif, Iram Jan, and Mohsin Sidiq. "Attitudes and opinions of dental practitioners towards the use of clinical photography in Srinagar: a cross sectional study." International Journal of Research in Medical Sciences 8, no. 5 (April 27, 2020): 1818. http://dx.doi.org/10.18203/2320-6012.ijrms20201934.

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Background: Clinical photography has become a part of modern-day dental practice. It has been used for dento-legal documentation, diagnosis, clinical assessment, treatment planning, patient motivation, communication with the patient and laboratory, academic purposes and also for marketing. The aim of the study was to assess and determine the knowledge and the extent of the use of photography by dental practitioners of Srinagar city.Methods: A cross-sectional survey involving a questionnaire consisting of 10 questions was distributed among 88 randomly selected dental practitioners of Srinagar city, out of which 72 dental practitioners responded positively and returned the questionnaire. The data collected were computerized and analyzed statistically. The average values of the responses received by groups of questions were analyzed.Results: According to the survey conducted, 52(72.22%) dentists used photography for dental practice. Out of all the dentists surveyed, 63(87.5%) of the dentists knew about the importance of dental photography. It was observed that 40(55.55%) fresher dentists (<5 years’ experience) showed more positive attitude towards the application of photography in their dental practice. It was also revealed that the application of clinical photography among male dentists, dentists with <5 years’ experience and dentists who work with an assistant were significantly higher as compared to other dentists (p<0.05).Conclusions: Hence, from this study, majority of respondents (87.5%) were aware of the importance of dental photography. The reasons which prevented the dentist from using clinical photography were lack of time, expensive instruments, lack of interest and cross infection. Male practitioners were more likely than female practitioners to use clinical photography. Photographic training should hence be inculcated in the curriculum of dentistry. Also dental practitioners should actively participate in CDE programs on Clinical photography to improve the quality of dental practice.

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Roganović, Jelena. "Informed Consent in Dentistry – When, Why and How." Studia Universitatis Babeş-Bolyai Bioethica 66, Special Issue (September 9, 2021): 147. http://dx.doi.org/10.24193/subbbioethica.2021.spiss.97.

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"For dentists, as well as for other health care practitioners, it is mandatory to obtain informed consent from their patients, implying that a dialog has taken place and that patients understand the risks, benefits and alternatives to rendered treatments. Having in mind that majority of dental procedures are surgical in nature, leading to irreversible change to orofacial tissues and with the risk of unwanted side effects, well-documented informed consent process needs to be a basic norm in the dental practice. Clinical experience suggests that verbal discussion along with providing informed consent forms may not be enough and that patients response and understanding may improve by adding adjunctive materials like brochures or videos related to planned procedures. Many companies for implants and dental materials supply dental offices with the brochures and pamphlets, mostly for marketing purposes. Therefore, the use of these materials must be used with caution while objectively discussing other reasonable options. With the increasingly growing phenomenon of dental tourism, an important dentist-patient relationship ethical issues arise. Namely, issues regarding patient autonomy over practitioner choice, patient safety, and optimal care are under constant reconsideration while informed consent has to specify circumstances underlying treatment plan and posttreatment care. Currently, there is a paucity of information regarding informed consent in dentistry, and vital ethical issues associated with recent developments in dental practice need to be addressed in the near future. "

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Coleman, Wayne, William E. Warren, and Richard Huston. "Perceived Risk and the Information Search Process in the Selection of a New Dentist." Health Marketing Quarterly 13, no. 2 (March 14, 1996): 27–41. http://dx.doi.org/10.1300/j026v13n02_03.

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Schaarschmidt, Mario, and Björn Höber. "Digital booking services: comparing online with phone reservation services." Journal of Services Marketing 31, no. 7 (October 9, 2017): 704–19. http://dx.doi.org/10.1108/jsm-04-2016-0145.

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Purpose Many booking services in traditional people-processing service areas such as gastronomy were recently transformed into online reservation services. While advantages for platform providers (i.e. a share of the respective business) and merchants (i.e. increased operational efficiency) seem obvious, it is less known about how customers respond to these new forms of online services. This paper aims to illustrate how booking traditional people-processing services online is different from booking it via phone. Design/methodology/approach This study conceptualized a 2 × 2 experimental survey design by manipulating users’ booking channel (online vs low) and the service complexity of different, less digitized people-processing services (high: dentist vs low: restaurant). After conducting several pretests, the authors surveyed 282 respondents familiar with online booking and reservation. Findings The results show that the booking channel (online reservation vs phone reservation) affects associated perceived booking risk and negatively affects users’ intention to use the reservation service. Additionally, users’ attitudes toward online reservation moderate the influence of booking channel on perceived booking risk. Originality/value To the best of the authors’ knowledge, this is the first research that investigates adoption of online reservation in people-processing services.

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Koernig, Stephen K., and Albert L. Page. "What if your dentist looked like Tom Cruise? Applying the match-up hypothesis to a service encounter." Psychology and Marketing 19, no. 1 (November 16, 2001): 91–110. http://dx.doi.org/10.1002/mar.1003.

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Heft, M. W., C. H. Fox, and R. P. Duncan. "Assessing the Translation of Research and Innovation into Dental Practice." JDR Clinical & Translational Research 5, no. 3 (October 7, 2019): 262–70. http://dx.doi.org/10.1177/2380084419879391.

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Introduction: Over the past 100 y, there have been an unprecedented number of innovations that have improved oral health and functioning. Variations in lag times between discovery and clinical adoption are related to dentist education, the clinical availability of technology, and the perceived value of an innovation. Objectives: The purposes of this cross-sectional study were 1) catalogue research discoveries and innovations over the past 30 y and 2) from that list identify those which practicing dentists believe have maximally affected patient care. Methods: Thirty International Association for Dental Research leaders identified innovations over the past 30 y that have significantly affected dental care. The 30 most cited innovations were included in a questionnaire that was sent to a random sample of US dentists who graduated dental school during or before 1995 (before the recency of identified discoveries) and devoted ≥50% of their time to patient care. Eighty-two percent of respondents identified as general dentists and 18% as specialists. Respondents were asked to identify 5 to 7 items whose loss would have the most adverse effects on patient care. Results: The most cited advances were adhesive dental materials (74.5%), dental implants (71.9%), direct bonding systems (71.2%), dental loupes (54.7%), universal precautions for infection control (48.6%), and digital imaging (46.0%). There were differences in the ranking of responses between generalists and specialists. For the oral surgeons and periodontists (OMSPER, n = 51), top choices were dental implants (82%), cone beam computed tomography (CBCT) imaging (74%), regenerative dentistry and tissue engineering (68%), universal precautions (58%), digital imaging (56%), and dental loupes (48%). Conclusions: There was agreement among generalists and specialists about the importance of dental implants, digital imaging, use of dental loupes, and universal precautions in improving patient care. However, generalists also cited the importance of adhesive dental materials and bonding, and OMSPER cited CBCT and biological-based tissue restoration as major advances. Knowledge Transfer Statement: Many advances in dental patient care capitalize on innovations and technologies that have emerged after dentists graduate from dental school. Adoption of new technologies is influenced by information acquired from professional journals, continuing education, industry marketing activities, and interactions with colleagues. The results of this study suggest that innovations that are directly related to clinical procedures were rated most impactful. Future research should consider cost-effectiveness and patient perceptions on the impact of innovations and technologies.

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Medika, Chrisna Ardhya, Rellyca Sola Gracea, Lusi Epsilawati, Azhari Azhari, and Farina Pramanik. "Analisis faktor yang mempengaruhi keputusan pemilihan program studi spesialis radiologi kedokteran gigi." Jurnal Radiologi Dentomaksilofasial Indonesia 4, no. 2 (August 31, 2020): 11. http://dx.doi.org/10.32793/jrdi.v4i2.560.

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Objectives: This paper aims to determine the factors that influence the decision making of a general dentist to become a dentomaxillofacial radiologist, particularly in Indonesia. Material and Methods: This research used a descriptive design with survey techniques, and the research samples were residents of dentomaxillofacial radiology residency program and dentomaxillofacial radiologists in Indonesia. This research was conducted by the way respondents filled out questionnaires, based on the concept of marketing and purchasing on the expertise of dental radiology specialists. Results: There are variations in answers that are dominated by the value of product purchases as a dental radiology specialist is urgently needed. Conclusion: Dentomaxillofacial radiologist is a profession that is rarely found in Indonesia so it becomes a reliable job in the future as more experts are needed. The promotional activities of its residency program are still much of lack.

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Zhang, Hongxia, Jin Sun, Fang Liu, and John G. Knight. "Be rational or be emotional: advertising appeals, service types and consumer responses." European Journal of Marketing 48, no. 11/12 (November 4, 2014): 2105–26. http://dx.doi.org/10.1108/ejm-10-2012-0613.

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Purpose – This research aims to examine the use of emotional and rational advertising appeal regarding service options that differ in terms of their experience and credence properties and exploring the moderating role of individual difference in affect intensity on the consumers’ varying reliance on rational vs emotional appeals. Design/methodology/approach – Study 1 is a 2 (service type: restaurant vs dentist) × 2 (advertising appeal: emotional vs rational) between-subjects design. In total, 137 undergraduate students took part in this study. Study 2 is a 2 (service type: airline vs hospital) × 2 (advertising appeal: emotional vs rational) between-subjects design. In total, 84 MBA students were randomly assigned to each of the experimental conditions. Study 3 is a 2 (service type: airline vs hospital) × 2 (advertising appeal: rational vs emotional appeal) × 2 (affect intensity: high vs low) between-subjects design. The sample size was 170 undergraduates. Findings – The results of the first two studies provided support that an emotional advertising appeal led to a higher purchase intention in the experience service condition, while a rational message generated higher purchase intention in the credence service condition. Study 3 showed the moderating role of individual difference in affect intensity. High affect intensity individuals reported higher levels of brand favorability than did their low affect intensity counterparts when exposed to ads using emotional appeal. Conversely, subjects showed no significant differences in the intensity of their emotional responses when exposed to rational appeals. Practical implications – Our results suggest a strong need to tailor ads to fit different service categories. An emotional appeal would be more effective for experience services, and a rational appeal would be more effective for credence services. Besides, individual traits may also need to be considered when matching the appeal to the service type. Originality/value – This study makes an important contribution to the limited existing research by providing a more comprehensive understanding of the relationship between advertising appeal and the type of service across different sub-categories, themes, individual trait and effectiveness measures. Specifically, the present research seeks to illuminate the relative effectiveness of emotional vs rational appeals in services advertising. In addition, the current research reveals new knowledge about the role that affect intensity plays in determining consumer responses to advertising.

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Obradovic-Djuricic, Kosovka, Tijana Djuricic, Vesna Medic, and Katarina Radovic. "Ethics and marketing in esthetic dentistry." Srpski arhiv za celokupno lekarstvo 145, no. 9-10 (2017): 540–45. http://dx.doi.org/10.2298/sarh160923078o.

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Contemporary dentistry is, first of all, characterized by diverse accelerated development, owing to improvements of information and other technologies, as well as the development of dental materials (shape-memory biomaterials, nanomaterials, biomaterials for application in tissue engineering, etc.). Expert doctrinaire attitudes move from the direction of operative interventions, whereby disease and acute symptoms are primarily treated, towards the strengthening of oral health by minimally invasive procedures. A particular place in patients? total rehabilitation belongs to numerous esthetic procedures which, to a large extent, make up a wants-based service, led by the patients? needs and affinities. This paper deals with differences between cosmetic and esthetic dentistry. The complexity of esthetic dentistry, which favors therapy with the change of function parameters in care for the patient, is emphasized. On the other hand, more attention is paid to the need to know and respect ethical and marketing principles that follow any activity of dentists, starting from the first contact with the patient, the selection of certified materials, to the implementation of the appropriate treatment plan. Well-directed communication and comprehensive awareness of the patient, the use of the visual analog scale, consideration of realistic resources in therapy, and the acceptance of de Bono model of adopted parallel thinking are determinants which help dentists define a problem adequately, find quality solutions, open alternative solutions, and reduce the potential risks in patients? therapy.

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Levin, Roger P. "Dentists and marketing." Journal of the American Dental Association 142, no. 9 (September 2011): 1081–82. http://dx.doi.org/10.14219/jada.archive.2011.0332.

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Rippon, R. "Marketing dentistry." British Dental Journal 181, no. 6 (September 1996): 198. http://dx.doi.org/10.1038/sj.bdj.4809211.

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Schwarts, Steven. "It's Magic: A Unique Practice Management Strategy." Journal of Contemporary Dental Practice 4, no. 4 (2003): 0. http://dx.doi.org/10.5005/jcdp-4-4-000.

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Abstract For thousands of years prior to the advent of modern dentistry, magic has been used to entertain, impress, and motivate individuals. Today's dental professionals are using the concept of The Magic of a Healthy Smile through their use of modern clinical techniques and as a means for practice marketing, patient education, and the reduction of patient stress and fear. This article describes how dentists/magicians have incorporated magic into their practices and the benefits of this useful patient management strategy. A script of the “Happy Tooth Magic Show” and resources for dentists to create their own dental magic show are provided. Citation Schwartz S. It's Magic: A Unique Practice Management Strategy. J Contemp Dent Pract 2003 November;(4)4:000-000.

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Ali Hassan, Shaik, Sumit Bhateja, Geetika Arora, and Francis Prathusha. "Marketing in dentistry." Journal of Management Research and Analysis 7, no. 3 (September 15, 2020): 98–100. http://dx.doi.org/10.18231/j.jmra.2020.022.

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Ooi, Hui Lynn, and Martin G. D. Kelleher. "Instagram Dentistry." Primary Dental Journal 10, no. 1 (March 2021): 13–19. http://dx.doi.org/10.1177/2050168420980964.

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Instagram, a photo and video social networking site, is gaining popularity in the dental world and it is easy to see why this is so. Instagram’s potential to share information in an engaging way allows dental professionals to share clinical work and provides a unique way of learning. Advertising on Instagram has blossomed. Some of this is for self-promotional reasons, for practice building, or for marketing of new techniques and products by manufacturers. One ought to be cautious about the implications of some patients’ quest for ‘dental perfection’. That is especially the case when destructive dentistry is being undertaken by dentists trying to replicate what they have seen on Instagram in potentially much more challenging patients. Some of those demanding patients request very ambitious treatments with sometimes hugely unrealistic expectations. Arguably, Instagram could be the new major trend in dentistry.

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Chandler, E. Wayne, and Ralph B. Weller. "The Practice of Marketing by Dentists." Health Marketing Quarterly 12, no. 1 (December 19, 1994): 73–96. http://dx.doi.org/10.1300/j026v12n01_07.

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Ball, R. "Practical marketing for dentistry. 1. What is marketing?" British Dental Journal 180, no. 10 (May 1996): 385–88. http://dx.doi.org/10.1038/sj.bdj.4809095.

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Ball, R. "Practical marketing for dentistry. 9. Marketing communication tools." British Dental Journal 181, no. 6 (September 1996): 214–19. http://dx.doi.org/10.1038/sj.bdj.4809216.

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Bartold, P. Mark. "Dentists' Marketing to Consumers - What’s the Point?" Australian Dental Journal 57, no. 2 (May 25, 2012): 113. http://dx.doi.org/10.1111/j.1834-7819.2012.01696.x.

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Ball, R. "Practical marketing for dentistry. 2. The core concepts of marketing." British Dental Journal 180, no. 11 (June 1996): 427–32. http://dx.doi.org/10.1038/sj.bdj.4809110.

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De Lira, Ana de Lourdes Sá, and Bruna Mouzinho Magalhães. "Digital marketing in dentistry and ethical implications." Brazilian Dental Science 21, no. 2 (April 19, 2018): 237. http://dx.doi.org/10.14295/bds.2018.v21i2.1524.

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<p>With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics. Digital marketing is one of the fastest growing available resources among health professionals, who use websites and social networks as a means of communication, advertisement and publicity. The objective of this literature review was to compare the digital marketing with other marketing strategies in dentistry based on the code of ethics, in order to increase productivity, capture new patients and loyalty of those in treatment. Indexed searches were carried out in the databases LILACS, MEDLINE, SCIELO, BIREME, PORTAL CAPES and included 27 articles, published between 1998 and 2017. It was concluded that digital marketing has shown to be of great importance in the dental services market, if in conjunction with the other types of external and internal marketing, as long as it obeys the ethical precepts of the Dental Ethics Board.</p><p> </p><p><strong>Keywords</strong></p><p>Dental ethics; Marketing; Marketing of health services; Social media.</p>

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Ball, R. "Practical marketing for dentistry. 3. Relationship marketing and patient/customer satisfaction." British Dental Journal 180, no. 12 (June 1996): 467–72. http://dx.doi.org/10.1038/sj.bdj.4809129.

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Ball, R. "Practical marketing for dentistry. 10. Integrating marketing into the dental practice." British Dental Journal 181, no. 7 (October 1996): 260–64. http://dx.doi.org/10.1038/sj.bdj.4809226.

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Leal, Tiago Ribeiro, Herdesson Pereira Silva, Lorenna Mendes Temóteo Brandt, and Alessandro Leite Cavalcanti. "Marketing odontológico: análise de anúncios publicitários de acordo com código de ética." Revista de Ciências Médicas e Biológicas 16, no. 2 (October 27, 2017): 133. http://dx.doi.org/10.9771/cmbio.v16i2.17899.

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<p><strong>Objetivo</strong>: avaliar os aspectos éticos relacionados à propaganda e publicidade veiculadas pelos cirurgiões-dentistas. <strong>Metodologia</strong>: estudo transversal que avaliou os anúncios publicitários de 40 consultórios e 17 clínicas odontológicas da cidade de Campina Grande, PB. Os anúncios foram analisados de acordo com o tipo de publicidade, com a especialidade apresentada pelo profissional ou clínica, com a apresentação de itens obrigatórios, itens permitidos e itens proibidos segundo as normas éticas da Resolução CFO- 118/2012. Os dados coletados foram registrados em formulário específico, inseridos em banco de dados do SPSS, versão 18.0 e apresentados por meio da estatística descritiva. <strong>Resultados</strong>: verificou-se que o meio de comunicação mais usado pelos profissionais da Odontologia é a placa, com 84,2%. Dentre os anúncios analisados, apenas 12,3% apresentavam todos os itens obrigatórios exigidos pelo Código de Ética Odontológica. O nome representativo da profissão “cirurgião-dentista” esteve presente em apenas 14,0% dos estabelecimentos pesquisados. Dentre os itens permitidos, informações sobre a área de atuação foram verificadas em 54,4% dos anúncios; entretanto, somente 3,5% dos anúncios apresentavam o título de especialidade. Quanto às infrações éticas, 5,3% dos anúncios apresentaram elementos proibidos pelo Código de Ética Odontológica, como imagens de “antes e depois” e modalidade de pagamento. <strong>Conclusões</strong>: os profissionais não estão respeitando as normas estabelecidas pelo Conselho Federal de Odontologia no que concerne à propaganda e publicidade.</p>

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Fry, Robert. "External Marketing with Class and Style to General Dentists." Seminars in Orthodontics 17, no. 4 (December 2011): 304–8. http://dx.doi.org/10.1053/j.sodo.2011.07.010.

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Ball, R. "Practical marketing for dentistry. 5. Buyer behaviour." British Dental Journal 181, no. 2 (July 1996): 66–71. http://dx.doi.org/10.1038/sj.bdj.4809161.

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Ball, R. "Practical marketing for dentistry. 4. Marketing strategy and planning for dental organisations." British Dental Journal 181, no. 1 (July 1996): 29–35. http://dx.doi.org/10.1038/sj.bdj.4809145.

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Stevens, Robert E., C. William McConkey, and David L. Loudon. "Dentists' Attidues Toward Advertising." Health Marketing Quarterly 8, no. 1-2 (November 7, 1990): 79–93. http://dx.doi.org/10.1300/j026v08n01_09.

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Lucietto, Deison Alencar, Sidimar Meira Sagaz, Caroline Muneron Reque, Ediane Casani, Mayla Prass Mathias, and Gabrielly Vargas. "Factors Involved in the Choice of Oral Hygiene Products by Students in the Health Area." Journal of Health Sciences 22, no. 2 (August 17, 2020): 183–89. http://dx.doi.org/10.17921/2447-8938.2020v22n2p183-189.

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Abstract This study aimed to describe factors related to the oral hygiene products consumption and preference by health care providers students. It was a cross-sectional study conducted through a self-administered questionnaire with 307 students of Dentistry, Biomedicine and Physical Education. It was found that 63.5% are used to looking at inserts, 49.8% preferred to shop for at the drugstore and 32.9% bought a toothbrush monthly. Regarding the factors involved in the purchase, the main ones were indicated by dental surgeon for toothbrush (43.6%), brand for dental floss (26.4%) and toothpaste (37.5%). Colgate® and Oral-B®, respectively, were the most preferred brands for toothbrush, dental floss and toothpaste. Regarding the consumption trend as a function of monthly family income, it was found that the most important factor for the dental brush purchase was the indication of the dental surgeon, whereas the brand was the main one involved in the purchase of dental floss and toothpaste. The results suggest that both the professional indication and the brand and price perception are important factors involved in the oral hygiene products consumption by the students evaluated. Keywords: Personal Hygiene Products. Oral Hygiene. Marketing. Dentistry. Resumo Este estudo teve como objetivo descrever fatores relacionados ao consumo e à preferência de produtos de higiene bucal por universitários da área da saúde. Tratou-se de estudo transversal tipo survey realizado através de questionário autoaplicado com 307 estudantes de Odontologia, Biomedicina e Educação Física. Verificou-se que 63,5% costuma olhar encartes, 49,8% preferia realizar suas compras na farmácia e 32,9% comprava escova mensalmente. Quanto aos fatores envolvidos na compra, os principais foram a indicação do cirurgião-dentista para escova de dentes (43,6%) e marca para fio dental (26,4%) e para creme dental (37,5%). Colgate® e Oral-B®, respectivamente, foram as marcas mais preferidas para escova de dente, fio dental e creme dental. Em relação à tendência de consumo em função da renda familiar mensal, constatou-se que o fator decisivo mais importante para a compra da escova dental foi a indicação do cirurgião-dentista, enquanto que a marca foi o principal envolvido na compra do fio dental e do creme dental. Os resultados sugerem que tanto a indicação profissional quanto a percepção da marca e preço são importantes fatores envolvidos no consumo de produtos de higiene bucal por parte dos estudantes pesquisados. Palavras-chave: Produtos para Higiene Pessoal. Higiene bucal. Marketing. Odontologia

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Pires, Diego Anselmi, Izandra Maria Da Silva Leandro, Rafaela Da Rosa Camargo, and Magada Tessman Schwalm. "Marketing de Relacionamento: a utilização de estratégias digitais em Odontologia." Revista Brasileira de Odontologia 75 (December 30, 2018): 1. http://dx.doi.org/10.18363/rbo.v75.2018.e1255.

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Objetivo: analisar as estratégias digitais conhecidas e utilizadas pelos cirurgiões-dentistas em relação ao marketing de relacionamento. Material e Métodos: trata-se de uma pesquisa quantitativa, descritiva, documental, de campo e transversal. A pesquisa foi realizada por meio de um e-mail padrão enviado aos cirurgiões-dentistas do Estado de Santa Catarina, contendo um link para o questionário e o Termo de Consentimento Livre e Esclarecido. Resultados: após o período de coleta de dados, foram analisados ??31 questionários eletrônicos respondidos pelos cirurgiões-dentistas, delineando um perfil predominante dos participantes do estudo contendo mais frequentemente mulheres jovens, brancas e solteiras, com algum tipo de pós-graduação, variando de 1 a 4 anos de treinamento, sendo geralmente proprietários do lugar onde trabalham, com mais de uma relação de trabalho. As estratégias digitais mais conhecidas pelos participantes foram Facebook, WhatsApp, Instagram e Websites. Por sua vez, os mais utilizados foram o Facebook e o Instagram, e uma porcentagem significativa relatou não usar nenhuma estratégia digital. Conclusão: os cirurgiões-dentistas de Santa Catarina apresentaram pouco conhecimento sobre a definição de Marketing de Relacionamento e estratégias digitais. Embora as mídias digitais mais reportadas tenham sido o Facebook e o Instagram para fins de aprimoramento e comunicação, a mesma mídia tem sido pouco utilizada para ações de Marketing de Relacionamento.

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Henry, Rachel K., Amy Molnar, and Jon C. Henry. "A Survey of US Dental Practices’ use of Social Media." Journal of Contemporary Dental Practice 13, no. 2 (2012): 137–41. http://dx.doi.org/10.5005/jp-journals-10024-1109.

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ABSTRACT Aim Social media is becoming the way for businesses, including health care professionals, to communicate with consumers. The study examines the use of social media by dental practices in the US. Materials and methods An electronic survey was sent to 22,682 dentists in the United States. The survey consisted of questions related to the use of social media in the dental practice. Data was analyzed using descriptive statistics and comparisons were made using a Fisher's exact test. Results A total of 573 responses were received. Social media was used in 52% of dental practices, the most common being Facebook. The use of social media was most commonly for marketing purposes (91%). Dentists younger than 45 years old were more likely to use social media in their practice than dentists 45 years or older (p < 0.001). Conclusion Dental practices actively use social media for marketing and communication. Many dentists are unsure how to measure the success of social media in their practice. Additional research is needed to measure the success of social media in a dental practice. Clinical significance Social media is a common way practices market and interact with their patients. There are some difficulties in determining what appropriate content for social media is and how to evaluate the success. How to cite this article Henry RK, Molnar A, Henry JC. A Survey of US Dental Practices’ use of Social Media. J Contemp Dent Pract 2012;13(2):137-141.

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Rutkowski, James L. "Marketing of Implant Dentistry: Choose the Words Carefully." Journal of Oral Implantology 44, no. 6 (December 1, 2018): 407. http://dx.doi.org/10.1563/aaid-joi-d-18-editorial.4406.

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Plowman, RL, Bognor Regis, and W. Sussex. "The changing face of dentistry?/ethical marketing series." Dental Update 39, no. 8 (October 2, 2012): 588. http://dx.doi.org/10.12968/denu.2012.39.8.588a.

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O'Malley, Conor. "The changing face of dentistry?/ethical marketing series." Dental Update 39, no. 8 (October 2, 2012): 588–89. http://dx.doi.org/10.12968/denu.2012.39.8.588b.

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Thompson, Owen. "The changing face of dentistry?/ethical marketing series." Dental Update 39, no. 8 (October 2, 2012): 589. http://dx.doi.org/10.12968/denu.2012.39.8.589a.

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Grace, M. "Ethical marketing." British Dental Journal 200, no. 8 (April 2006): 418. http://dx.doi.org/10.1038/sj.bdj.4813532.

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Lando, L. J. "Network marketing." British Dental Journal 173, no. 4 (September 1992): 122. http://dx.doi.org/10.1038/sj.bdj.4807959.

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Grace, M. "Teamwork marketing." British Dental Journal 176, no. 4 (February 1994): 119. http://dx.doi.org/10.1038/sj.bdj.4808382.

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Thomas, D. "Teamwork marketing'." British Dental Journal 176, no. 7 (April 1994): 249. http://dx.doi.org/10.1038/sj.bdj.4808426.

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Dabiran, Caroline. "Happy patients + positive reviews = success." Dental Nursing 15, no. 11 (November 2, 2019): 538–39. http://dx.doi.org/10.12968/denn.2019.15.11.538.

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Stell, Roxanne, and Gregory M. Pickett. "Retail Dentistry:." Health Marketing Quarterly 8, no. 1-2 (November 7, 1990): 59–77. http://dx.doi.org/10.1300/j026v08n01_08.

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Ball, R. "Practical marketing for dentistry 6. Market segmentation and targeting." British Dental Journal 181, no. 3 (August 1996): 105–10. http://dx.doi.org/10.1038/sj.bdj.4809173.

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Ball, R. "Practical marketing for dentistry. 7. Characteristics of service businesses." British Dental Journal 181, no. 4 (August 1996): 141–46. http://dx.doi.org/10.1038/sj.bdj.4809190.

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Atkinson, M., R. Bevan, S. Becker, L. Breitz, P. Brennan, J. Crisp, C. Etherton, et al. "Commercialism in marketing." British Dental Journal 200, no. 3 (February 2006): 124–25. http://dx.doi.org/10.1038/sj.bdj.4813243.

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Kressel, Neil J., and Ralph Haycock. "Consumer Selections and Evaluation of Dentists." Health Marketing Quarterly 5, no. 3-4 (March 8, 1989): 15–32. http://dx.doi.org/10.1300/j026v05n03_03.

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Aboalshamat, Khalid, Sharifah Alkiyadi, Sarah Alsaleh, Rana Reda, Sharifa Alkhaldi, Arwa Badeeb, and Najwa Gabb. "Attitudes toward Social Media among Practicing Dentists and Dental Students in Clinical Years in Saudi Arabia." Open Dentistry Journal 13, no. 1 (March 28, 2019): 143–49. http://dx.doi.org/10.2174/1874210601913010143.

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Background:Recently, social media use has been rising among dental students and practitioners.Objective:The aim of this study was to investigate the usage, attitudes, and professionalism on social media among dental students and dentists in Saudi Arabia.Methods:This cross-sectional study investigated 779 dental students, interns, and dentists recruited from university hospitals and private clinics in three major cities (Jeddah, Riyadh, and Dammam), representing the eastern, central, and western regions of Saudi Arabia. Validated questionnaires were distributed to the participants asking about the use of social media for general purposes and professional purposes, attitudes on the social media, professionalism on social media, and the use of social media for marketing purposes. This study was ethically reviewed and approved by the Faculty of Dentistry Institutional Review Board, Umm Al-Qura University with application number (102-18).Results:Among the participants, the social media platforms most frequently used on a weekly basis are WhatsApp (m = 6.13 days/week, SD = 2.10), Snapchat (m = 5.33, SD = 2.65), and Instagram (m = 4.63, SD = 2.84). LinkedIn was the least frequently used platform. The most common professional uses were to watch clinical procedures (80.49%), find new information (79.59%), learn from peers (61.1%), and communicate with patients (5.76%). Only 47.75% followed their university or workplace professionalism guidelines, and 31.74% do not have any professionalism guidelines for using social media. There were 28.75% of participants who had considered posting information/photos about a patient without the patient’s permission, those who had criticized a dental colleague numbered 49.04%, and 59.69% had criticized a dental organization. However, only a few items had statistically significant differences between dental students and dentists.Conclusion:More stringent guidelines regarding proper conduct online should be implemented and included in the dental continuous education material.

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Kelleher, Martin G. D., Serpil Djemal, and Nicholas Lewis. "Ethical marketing in ‘aesthetic’ (‘esthetic’) or ‘cosmetic dentistry’ part 1." Dental Update 39, no. 5 (June 2, 2012): 313–26. http://dx.doi.org/10.12968/denu.2012.39.5.313.

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Kelleher, Martin G. D., Serpil Djemal, and Nicholas Lewis. "Ethical marketing in ‘aesthetic’ (‘esthetic’) or ‘cosmetic dentistry’ part 2." Dental Update 39, no. 6 (July 2, 2012): 390–406. http://dx.doi.org/10.12968/denu.2012.39.6.390.

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