Relevant bibliographies by topics / Marketing – France

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing – France'

Author: Grafiati
Published: 4 June 2021
Last updated: 6 February 2022

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Journal articles on the topic "Marketing – France"

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Yon, Bernard, and Sylvie Bernaud. "Agricultural Marketing in France." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 113–25. http://dx.doi.org/10.1300/j047v05n03_06.

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Danan, Martine. "Marketing the Hollywood Blockbuster in France." Journal of Popular Film and Television 23, no. 3 (July 1995): 131–40. http://dx.doi.org/10.1080/01956051.1995.9943698.

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Stewart, Mary Lynn. "Marketing Fabrics and Femininity in Interwar France." Textile History 35, no. 1 (May 2004): 90–111. http://dx.doi.org/10.1179/004049604225015657.

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FRIANT-PERROT, Marine, Amandine GARDE, and Anaëlle CHANSAY. "Regulating Food Marketing: France as a Disappointing Example." European Journal of Risk Regulation 8, no. 2 (June 2017): 311–26. http://dx.doi.org/10.1017/err.2017.31.

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Rodhain, Angelique. "In‐school marketing in France: the teachers’ perspective." Young Consumers 4, no. 1 (January 2003): 35–42. http://dx.doi.org/10.1108/17473610310813708.

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Elyakime, B., and A. Cabanettes. "How to improve the marketing of timber in France?" Forest Policy and Economics 11, no. 3 (May 2009): 169–73. http://dx.doi.org/10.1016/j.forpol.2009.01.001.

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Kaabachi, Souheila, Selima Ben Mrad, and Maria Petrescu. "Consumer initial trust toward internet-only banks in France." International Journal of Bank Marketing 35, no. 6 (September 4, 2017): 903–24. http://dx.doi.org/10.1108/ijbm-09-2016-0140.

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Purpose The purpose of this paper is to investigate internet-only banks’ (IOBs) adoption by French consumers and attempt to understand the factors that influence consumers’ initial trust in this type of service. Design/methodology/approach A non-probability convenience sample of potential IOBs adopters from France was used to test a structural equation model that analyzed the antecedents of initial trust and usage intentions of IOBs. Findings The study shows that trust is a major influencer in IOBs’ adoption in France. It has also been found that consumer familiarity with internet banking, high perceived structural assurance, perceived website quality, bank reputation and relative advantage are critical factors influencing IOBs’ initial trust formation. Research limitations/implications This study shows the applicability of the initial trust-building model in the context of IOBs and underlines the importance of factors such as familiarity, reputation and perceived quality in the context of online banking services in France. Practical implications This paper provides e-banking companies with the most important factors that contribute to build the initial trust of customers. E-banks need to focus on making themselves known and promoting their brand more effectively through advertising and advocacy. Originality/value This study contributes significantly to the marketing research related to consumer trust and brand reputation, as well as to the electronic banking literature. The results show the importance of initial trust in the context of services and the main factors that influence it, including a key branding variable such as reputation. The paper also focuses on the IOBs’ adoption in France, a market understudied compared to the USA, and seeks to understand the mechanisms associated with the initial formation of French consumers’ trust toward it.
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Laurent, Gilles, and Pierre Gregory. "Les thèses de marketing depuis 1986." Recherche et Applications en Marketing (French Edition) 7, no. 1 (March 1992): 43–63. http://dx.doi.org/10.1177/076737019200700103.

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Quelles ont été les thèses de marketing soutenues en France depuis 1986? Nous examinons l'évolution des différents types de thèse (Etat, troisième cycle, nouveau régime), la place des différentes universités, le rôle des directeurs de recherche et des jurys. Parmi les thèmes de recherche, le comportement du consommateur est le plus fréquent; les sujets internationaux sont trop rares; certains éléments du mix sont négligés.
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Simonova, M. Y. "Problems of French Wine Market Evolution." MGIMO Review of International Relations, no. 4(25) (August 28, 2012): 179–83. http://dx.doi.org/10.24833/2071-8160-2012-4-25-179-183.

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France is a leading country in wine producing and exporting. World globalization influences a structure of demand and exports, producers and exporters. Wine makers of France are to change and innovate traditional technologies of production, marketing, sales.
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Kamei, Katsuyuki. "A Study on Current Topics of Insurance Marketing in France." Hokengakuzasshi (JOURNAL of INSURANCE SCIENCE) 2011, no. 615 (2011): 615_147–615_166. http://dx.doi.org/10.5609/jsis.2011.615_147.

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Dissertations / Theses on the topic "Marketing – France"

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GUICHARD, Sandrine, and DI CICCONE Rémy LUBRANO. "Ethnic TV advertising in France." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1580.

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Nowadays, in France a debate on the implementation of ethnic statistics in order to appreciate the structure of the French population has been recently impulsed by the president, Nicolas Sarkozy. Indeed, for having a reliable tool which can be used to identify and count the different “visible communities” in its country, the French government is intending to modify the current legislation about collects of personal data. It initiates these legal procedures to be able to measure and judge racial discriminations that occur in several areas (employment, scholarship…). However, even if these steps are as goal a fall in ethnic discriminations, they keep highly controversial. Its opponents claim the French constitutional principles that want Republic to be indivisible.

This debate overall underlines the lack of an “ethno-racial” national referential. Nevertheless, individuals’ origins were progressively introduced into statistics.

- 1851: the first census including questions about nationality was realized (native French, naturalized French and foreign). (Courrier des statistiques n° 117-119, 2006, p 34)

- 1962: This census was completed by asking the origin nationality of the naturalized French.

- 1993: The Great Integration Council developed surveys about the ethnic structure of the French population for specifics purpose.

Now, only one major law – Information and freedom law of the sixth August 2004 – breaks the access to ethnic data. It stipulates that personal data which precise, directly or indirectly, racial or ethnic origins, political views, philosophical and religious ones are prohibited. (www.juriscom.net)

But some surveys highlighting ethnic origins can be conducted, on one condition; they must respect an individual agreement.

Both French debates on ethnic statistics and racial discriminations raise the issue of how important the minorities’ demographical and economical weight is. Indeed, more and more firms and marketing agencies have started to target ethnic market for few years.

According to the INSEE – the French National Institute for Statistics and Economic Studies – and the INED – a French research institute specialized in demography and population studies –, ethnic minorities and immigrants in France are the same. Their number is around 4.3 millions people, that is to say 6.7% of the 2002’s French population (see Annexe 3).

But the ethnic minority notion is wider: as it was said before, the real statistics about such a sensitive issue are not clearly defined and collected by any French official institute. Indeed, Jean-Paul Tréguer and Jean-Marc Segati (Les nouveaux marketings, Dunod 2003) estimate ethnic communities’ population between roughly 12 and 14 millions people, more than 20% of the French population.

Moreover, SOPI – a marketing agency focused on ethnic marketing – conducted a consumer survey in 2004 that included ethnic data under control of several national and independent associations. (http://www.sopi.fr)

It concludes distinguishing six ethnic groups:

- Caribbean from France (Martinique, Guadeloupe, French Guiana, Reunion Island…)

- Black Africans (Senegal, Mali, Cameroon…)

- Maghreb-Arabians (Morocco, Algeria, Tunisia…)

- Indopakistanis (Sri Lanka, India, Pakistan…)

- East-Asians (China, Vietnam, Cambodia…)

- And other minorities (Anglo-Saxon, Latin American, Italian, Spanish…)

The weight of the visible minorities in the French population is enough important to arouse firms and marketing agencies' interests. Indeed, this part of the French population can be considered as a niche with its own and specific needs. Problems of discrimination and under representativeness highlighted ethnic communities can be perceived as a potential and profitable outlet. Taking progressively these markets into consideration, marketers have implemented a new kind of segmentation based on ethnic origins. Targeting depends on the ethnic background of every community. Each ethnic group, with its own values, beliefs and needs, forms an aggregated market.

French ethnic marketing is so in direct connection with the current French debate about the consideration of ethnic data in official statistics. Actually, with exact figures, ethnic groups would be quantifiable and identifiable. Clearer statistics are, easier target group are satisfied. Ethnic data would allow marketers to better understand and meet the needs and wants of these populations.

To sum up, ethnic marketing in France is dependent on ethnic statistics; so it is necessary to get round, without going against, the French principle which wants a Republic to be indivisible.

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COGNE, Edouard, and Arnaud GUYARD. "Marketing Opportunities for Companies Back-shoring to France." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176523.

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Purpose of this paper: This paper aims at studying which marketing opportunities companies back-shoring to France can leverage through Mass Media communication. Design/methodology/approach: 2 analyses are performed: a Media analysis studies the message that is sent to consumers. A survey is then carried out to discover how consumers perceive what is broadcast. Hypotheses are designed based on the former, and guide the design of the survey. The discussion and analyses are made under a marketing approach. Findings: The phenomenon is globally understood, but Media are not always necessarily the most appropriate tool for back-shoring companies to communicate about the three marketing dimensions identified during Media analysis: Made-in-France, Social issues related to Sustainable Development and the Impact of Political Messages. Research limitations/implications: The analyses are restricted to a study of French Mass Media, and of French consumers. Therefore, this study cannot be generalized to other countries. What is original/value of paper: This paper helps complete the limited literature on back-shoring, especially in the area of Marketing. This study intends to benefit back-shoring companies willing to develop their marketing strategy.
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Wahlen, Monique. "Communication directe et marketing de réseau." Grenoble 3, 1999. http://www.theses.fr/1999GRE39009.

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Dans le champ de la communication commerciale, la communication directe (egalement nommee marketing direct) se presente comme assurant un traitement individualise du consommateur. Or, a l'examen des pratiques, il s'avere que la communication directe, loin de representer une rupture avec la publicite dite de masse, en constitue plutot une rationalisation. La veritable caracteristique de la communication directe reside dans le principe de mise en reseau dynamique et operationnel de donnees informatisees toujours plus nombreuses et variees concernant l'individu. La communication directe apparait alors comme la forme communicationnelle d'un systeme commercial generalise que nous nommons "marketing de reseau". Ce marketing de reseau s'impose grace a un processus de "communicalisation" qui recourt aux valeurs idealisantes de l'ideologie de la communication et de son projet de societe de communication pour abriter des formes de rationalisation de l'efficacite des echanges marchands
In advertising, the direct communication usually named direct marketing, is used to advertise on a one-to-one basis. However when you consider the facts, direct communication is much more a rationalization of a mass media approach than a break with it. The dynamic and operational networking of the keeping-on growing data on individuals is the main aspect of direct communication. Direct communication could be seen as the expressed way of a business system called "network marketing". A process of "communicalization" makes this network marketing stand out. It is based on the idealising values of the communication ideology and of its communication society plan, in order to cover the rationalization ways of the market efficiency
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Forner, Thierry. "Le démarchage par les établissements de crédit." Lyon 3, 2006. https://scd-resnum.univ-lyon3.fr/out/theses/2006_out_forner_t.pdf.

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Le démarchage par les établissements de crédit ne peut se résumer à l'étude de la seule loi de 2003, réformant le démarchage bancaire et financier. En effet, ce texte n'intègre nullement dans son champ d'application les produits et services non bancaires ainsi que les produits d'assurances que distribuent pourtant les banques. Des règles différentes peuvent donc trouver à s'appliquer, alternativement selon l'objet du démarchage, ou par cumul, lorsqu"il précède par exemple une vente à distance, transfrontière. Avec la transposition en France de la directive « vente à distance de services financiers », cette superposition de régimes protecteurs n'est plus justifiée. En effet, la protection de la personne démarchée est assurée, comme en matière de vente à distance, par une information précontractuelle renforcée et par l'introduction d'un délai de rétractation de quatorze jours. La définition du démarchage, limitée au démarchage « en face-à-face » à domicile, pourrait ainsi être harmonisée
Credit institutions'direct selling cannot be reduced to the study of the law of 2003 which reforms banking and financial canvassing. Indeed, this law does not apply to non-banking products or to insurance products although they are distributed by banks. Different rules can therefore be applied according to the product of the direct selling or there can be an overlap of rules when the direct selling precedes cross-border direct response marketing for example. The « distance marketing of consumer financial services » directive has been transposed in France and the superposition of protective systems is no longer justified. As in direct response marketing, the canvassed person is protected by increased pre-contractual information and by the introduction of a 14-day period of retraction. The definition of direct selling, limited to door-to-door selling, could thus be harmonized
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Piotrowski, Mathilde. "Pays d'origine et décision marketing : approche qualitative des pratiques françaises." Clermont-Ferrand 1, 1999. http://www.theses.fr/1999CLF10001.

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Escadafal, Alain. "L'articulation du marketing et de l'aménagement dans le projet de station touristique : exemples aquitains." Bordeaux 3, 1997. http://www.theses.fr/1997BOR30080.

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Le marketing et l'amenagement sont articules dans le projet de station touristique autour de la double nature de la station, a la fois territoire et entreprise. D'une part, le marketing fournit des informations fondamentales sur les clienteles et les marches, au travers d'informations qui vont structurer le cahier des charges de l'amenagement. C'est donc un aspect essentiel de la faisabilite du projet,le marketing etant un outil privilegie de confrontation du projet de station a la realite, de validation du projet de developpement economique. D'autre part, l'amenagement va intervenir par sa fonction planificatrice dans la constitution de l'offre, mais egalement, par son aspect developpement local, dans le management de la station. L'amenagement est ainsi une des composantes de la conception et de la mise en oeuvre de l'offre en termes de marketing. Le coeur de ce double echange entre le marketing et l'amenagement se situe dans la definition strategique du projet de station, au point de rencontre de deux demarches qui sont toutes deux planificatrices et organisees sur un prinicipe iteratif. L'apport du marketing au projet de station est donc beaucoup plus qu'une question de promotion et d'action commerciale. Il intervient en amont, dans la conception meme du projet, grace a son articulation avec l'amenagement. L'etude des stations aquitaines permet de constater que cette articulation du marketing et de l'amenagement est encore loin d'etre mise en oeuvre de facon optimale. La connaissance des clienteles et du marche est encore tres insuffisante, la definition strategique du projet de station repose sur des elements methodologiques tres faibles, en particulier pour le diagnostic, et enfin le marketing est trop souvent reduit a la seule fonction de promotion
Marketing and planning are articulated in the resort project on the the resort's double nature, territory and enterprise at the same time. On the one hand, marketing gives basic informations about customers and markets, through informations which will structure the planning specifications. On the other hand, planning will play a role in the supply forming, as also in resort management. Planning is that way one of the components of the creation and developpement of the market supply. The core of this double exchange between marketing and planning takes place in the strategic definition of the resort project, at the junction of the two process. The contribution of marketing to the resort project is then much more than a promotion and commercial matter, it interferes upstream, in the creation of the project. Studying aquitaine's resorts allows to establish that this marketing and planning articulation is far to be brought in operation on an optimun way. Knowledge of customers and market is still inadequate, the strategic definition of the project is based on very weak methodological elements, specially for diagonstic, and finally, marketing is too often reduced to the promotion function
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Widehem, Caroline. "L'horticulture ornementale : stratégie d'entreprises et innovation technologique : l'exemple de la France." Paris 1, 1998. http://www.theses.fr/1998PA010079.

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Le secteur de l'horticulture ornementale est peu connu, les organismes de recherche, d'expérimentation et de développement ont beaucoup de difficultés à percevoir les besoins des horticulteurs français en matière d'innovation, donc a fortiori à y répondre or, l'innovation est très souvent définie comme une variable déterminante de la compétitivité des entreprises, de la mise en œuvre du progrès technique et du développement économique. Les études actuelles autour de l'économie de l'innovation et du changement technique sont souvent spécialisées dans le champ de l'économie industrielle, elles montrent souvent de grandes spécificités sectorielles. Nous avons choisi une approche structurelle du progrès technique : plus que le résultat de l'innovation technologique, ce sont le processus, les critères de diffusion et d'adoption de l'innovation qui nous intéressent. Seule l'analyse structurelle et dynamique du secteur nous a permis de comprendre le processus de l'innovation technologique en horticulture ornementale et de poser les bases d'un raisonnement prospectif. Cette analyse s'est révélée d'autant plus nécessaire que très peu d'économistes ont étudié le secteur de l'horticulture ornementale. Aujourd'hui, nous sommes en mesure de montrer que le comportement des entreprises du secteur face à l'innovation technologique est intimement lié aux types de marchés qu'elles desservent. Nous sommes face à un secteur domine par l'aval de la production, ou l'innovation est « tirée » par le marché. De plus, en l'absence d'intérêts professionnels collectifs, toute démarche institutionnelle vers les producteurs se heurte à un individualisme très marque et affronte des stratégies individuelles d'entreprises. Cette thèse a pour ambition d'apporter quelques éléments de réponse sur : - la place de la technologie dans la hiérarchie de préoccupations du professionnel, - les critères de sélection de l'innovation technologique, - les critères de validité d'une innovation technologique pertinents pour les organismes de recherche scientifique et technique, ainsi que pour les organismes de conseil.
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Caillet, Maxence, and Daniel Yamba-Guimbi. "The state of the digital music market in France and its tendencies." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5002.

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The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France.

The purpose is to explore what the state of the current digital music market in France is and its trends.

Thus, we exhibit the tools implemented by companies to act in this market.


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Georgievová, Jitka. "Věrnostní program Air France-KLM a jeho komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113199.

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This diploma thesis addresses the topic of frequent flyer programs for small and medium enterprises. The goal of this thesis is to analyze BlueBiz, the Air France-KLM frequent flyer program for small and medium enterprises, and to propose improvements for this program. The theoretical part consists of an introduction to marketing, commercial communications, and loyalty programs; the analytical part deals directly with the frequent flyer program BlueBiz. The analytical part introduces the airline companies Air France-KLM, and provides an analysis of BlueBiz terms and conditions, an analysis of the competitors' programs, analysis of program's communications and an analysis of BlueBiz awareness. The results of all analyses are summarized in a SWOT analysis, which creates groundwork for designing program's improvements.
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Attia, Arnaud. "Entre service public et entreprise commerciale, la stratégie d'Électricité de France dans le développement local." Marne-la-Vallée, 1999. http://www.theses.fr/1999MARN0053.

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Edf a symbolise pendant des decennies la grande entreprise publique au service de la collectivite nationale. Depuis les annees 1980, edf doit neanmoins s'adapter a une phase delicate. Par ailleurs, le chomage persistant de la societe francaise a confere au concept de developpement local un interet grandissant. Depassant le caractere ineluctable des mecanismes economiques, ce concept montre que les habitants veulent valoriser les specificites de leur territoire au sein d'une dynamique de projets. Dans les annees 1980, edf a du contribuer au developpement local et etre solidaire des territoires. Outre sa logique de service public, edf affirmait aussi que le dynamisme de l'economie locale ne pouvait qu'etre profitable a ses propres resultats. Cependant, ses actions ont ete tres clairsemees et ont principalement releve d'enjeux d'entreprise. Confrontee a des situations locales souvent delicates, edf a ete tentee de mettre en avant le developpement economique local afin d'evoluer aisement sur les territoires. Finalement, edf a tenu un langage de service public mais a realise des actions d'entreprise, ce qui a suscite incomprehension et interrogations. En comparaison, les entreprises electriques americaines contribuent au developpement local dans une approche tres commerciale. Gaz de france considere que cette activite fait partie du metier de base et illustre le statut public de l'entreprise. Enfin, vivendi prefere confier cette activite a sa fondation. Ces exemples combinent chacun a leur facon competitivite et solidarite et montrent qu'une politique doit etre legitime pour etre efficace. Finalement, edf devrait probablement partir de son domaine de competences qu'est le secteur electrique et rapprocher ainsi le concept de developpement economique local du metier de base de l'entreprise. Portee par une organisation interne plus sensible au dynamisme local, edf pourra alors valoriser son important gisement social et considerer l'employe comme un facteur de convergence pertinent entre l'entreprise et le territoire
Electricite de france (edf) has been, for decades, the symbol of a mighty public-owned company, serving the nation. Since the 1980's, edf has had a strong productivity policy and now is about to enter a freed european energy sector. In france, the context of high unemployment has focused on the concept of local development. Through this concept, the local population attempts to develop its identity by building and sharing projects. The french government has asked edf to contribute to local economic development and to also show social care in areas of bad economic structure. Beyond its public-owned status, edf also wants to act as a commercial company, saying that growing local economies could enhance its own business. However, edf involvement was very selective and frequently revealed commercial goals. Facing some difficult local situations, edf has sometimes used its economic development policy to get an simpler development at local level. Instead of benefiting from the communities projects, edf focused on its own development. Finally edf talked as a public-owned company and frequently acted as a private-owned company. Thus, edf regularly surprised and sometimes irritated the local political environment. The us energy utilities have officially combined their local development policy with their own development and have had a very commercial attitude. Gaz de france, the french public-owned gas utility, also considers that its role in this economic development is part of its core business. At last the vivendi group asked its own foundation for support in some local job creation. These examples have used both their industrial and cultural identity in building a suitable policy concerning local involvement. Finally, edf should officially connect its local economic development policy to its core business. Through a more receptive local organization, edf could develop its important human resources and then would consider that its employees are the best contact between company and local environment
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Books on the topic "Marketing – France"

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Holen, Leslie. Marketing in France. [Washington, D.C.]: U.S. Dept. of Commerce, International Trade Administration, 1989.

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Lleu, Jacques. Marketing information sources in France. Paris, France: J. Lleu, 1992.

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author, Dubourdeau Pierre-Louis, and Leclère Maxime author, eds. La marque France. Paris: Transvalor--Presses des mines, 2011.

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Board, Irish Export. Guide to public procurement: France. Dublin: Co ras Tra chta la, 1990.

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Callanan, David James. Some insights into the branding and positioning of Irish jewellery in France. Dublin: University College Dublin, 1995.

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Wilson, William W. The grain marketing system and wheat quality in France. Fargo, N.D: North Dakota Agricultural Experiment Station, North Dakota State University, 1989.

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Jarry, Jean-Michel. Communiquer sans frontières. Paris: Dunod, 1993.

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Seminar on Banking and Insurance (1994 Paris, France). Seminar on Banking and Insurance: From recession to recovery : Paris (France) 26th-28th January 1994. Amsterdam: ESOMAR, 1994.

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Bruin, Robert de. Communication financière: Image & marketing de l'entreprise. Paris: Ed. Liaisons, 1999.

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Pálsson, Thorgeir. Market for fish-based ready meals-France. Kuala Lampur, Malaysia: INFOFISH, 1993.

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Book chapters on the topic "Marketing – France"

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Cruciani, Michel. "Marketing Renewable Energy in France." In Marketing Renewable Energy, 303–29. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-46427-5_16.

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Lawson, Kay, and Colette Ysmal. "France: The 1988 Presidential Campaign." In Electoral Strategies and Political Marketing, 100–120. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-22411-1_6.

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Begaud, Bernard. "Pharmacovigilance in France: A Decentralized Approach." In Drug Epidemiology and Post-Marketing Surveillance, 39–42. Boston, MA: Springer US, 1992. http://dx.doi.org/10.1007/978-1-4899-2587-9_4.

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Hetzel, Patrick. "The rhetoric and reality of marketing in France." In The Rhetoric and Reality of Marketing, 14–26. London: Palgrave Macmillan UK, 2003. http://dx.doi.org/10.1057/9780230554702_2.

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Kantamneni, S. Prasad, and Kevin R. Coulson. "Multicultural Value Perceptions: Comparing Evidence from Egypt and France." In Proceedings of the 1998 Multicultural Marketing Conference, 100–104. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17383-2_15.

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El Moussawel, Omar, Sihem Dekhili, and Roberta Crouch. "Country-of-Origin Ecological Image: Exploring the Construct Dimensions Across France and Australia: An Abstract." In Enlightened Marketing in Challenging Times, 611–12. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_210.

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Bartikowski, Boris, and Mark Cleveland. "Ethnic Minority Consumers as Brand Ambassadors: Culture, Adaptation, and Global Brand Advocacy of Chinese Migrants in Canada and France." In Rediscovering the Essentiality of Marketing, 497–98. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_101.

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Medic, Dragana, and Jean-Marc Décaudin. "Humor and International Ads: The Impact of Culture and Emotions on Advertising Effectiveness in France, the USA, and China: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 509. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99181-8_167.

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Marin, Séverine Antigone. "Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910." In The Rise of Marketing and Market Research, 127–51. New York: Palgrave Macmillan US, 2012. http://dx.doi.org/10.1057/9781137071286_6.

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Moss, Gloria, Catharina Wulf, and Hilary Mullen. "Marketing to 50+ Generations: An Overview of E-Behaviour in the UK and France." In Cultural Perspectives in a Global Marketplace, 109–10. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18696-2_46.

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Conference papers on the topic "Marketing – France"

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Farrel, Tom, and Benoît Lecat. "ALCOHOL MARKETING REGULATION: A COMPARISON BETWEEN FRANCE & THE UNITED KINGDOM." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.04.01.

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Sofia, B. "PP-058 Evolution of the paediatric parenteral nutrition bag prescriptions further to numetah (three chamber bag) marketing." In 22nd EAHP Congress 22–24 March 2017 Cannes, France. British Medical Journal Publishing Group, 2017. http://dx.doi.org/10.1136/ejhpharm-2017-000640.505.

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Ashraf, Rohail, Noël Albert, and Dwight Merunka. "CROSS NATIONAL RE-INVESTIGATION OF CONSUMER INVOLVEMENT FOR CORPORATE AND PRODUCT ADS: EVIDENCE FROM FRANCE, PAKISTAN AND USA." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.05.01.

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Galia, Fabrice. "What do we know about Marketing Innovation and its Relation-ship with Technological and Management Innovations? Empirical Evidence for France and Spain." In 1st International Conference on Business Management. Editorial Universitat Politècnica de València, 2015. http://dx.doi.org/10.4995/icbm.2015.1279.

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Swayne, Rick, and Bryan A. Erler. "Globalization of ASME Nuclear Codes and Standards." In 14th International Conference on Nuclear Engineering. ASMEDC, 2006. http://dx.doi.org/10.1115/icone14-89778.

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With the globalization of the nuclear industry, it is clear that the reactor suppliers are based in many countries around the world (such as United States, France, Japan, Canada, South Korea, South Africa) and they will be marketing their reactors to many countries around the world (such as US, China, South Korea, France, Canada, Finland, Taiwan). They will also be fabricating their components in many different countries around the world. With this situation, it is clear that the requirements of ASME Nuclear Codes and Standards need to be adjusted to accommodate the regulations, fabricating processes, and technology of various countries around the world. It is also very important for the American Society of Mechanical Engineers (ASME) to be able to assure that products meeting the applicable ASME Code requirements will provide the same level of safety and quality assurance as those products currently fabricated under the ASME accreditation process. To do this, many countries are in the process of establishing or changing their regulations, and it is important for ASME to interface with the appropriate organizations in those countries, in order to ensure there is effective use of ASME Codes and standards around the world.
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Bekhradi, Alborz, Bernard Yannou, Romain Farel, and Benjamin Zimmer. "Building of Usage Scenarios Space for Investigating the Fall Situations of the Elderly People." In ASME 2013 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/detc2013-12883.

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Assessing the number of users defined by a set of specific usage attributes in a given usage contextual situation is not always an obvious task in a market segmentation process. Although new approaches in design and marketing seem to be more sensitive to the adequacy of a design concept with the usage scenarios, these methods do not systematically consider the various usage situations. The present article puts forward a methodology intending to build a usage scenarios space in which the input data is thoroughly collected and validated. This methodology is applied to the complex and multifactorial issue of falls among the elderly in the Metropolitan France. In this paper, numerous medical publications have been made to study influential factors of fall situations. However, even solution providers for fall prevention and teleassistance ignore the real situational coverage of their solutions. As a result, “usage scenarios space” is built using an appropriate segmentation of usage contexts (here, fall situations) and user characteristics. These data are used for a design oracle to predict (simulate) the various and multiple usage scenarios.
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Badola, Kshitiz, Ajay Joshi, and Deepesh Sengar. "Product Recommendation using Object Detection from Video, Based on Facial Emotions." In 6th International Conference on Signal and Image Processing (SIGI 2020). AIRCC Publishing Corporation, 2020. http://dx.doi.org/10.5121/csit.2020.102006.

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In today’s world, with the increasing demand of products and their growing productivity from producers, customers sometimes failed to decide whether they are interested in buying a particular product or not. So author, here proposed a framework which deals with the buying of only items of interest, for a consumer. In our feature-set, whenever any consumer tends to watch any video from YouTube, it results in breakdown into several frames (frames per second), and from there we use object detection technique to detect each and every object in a particular frame, and then to find whether our consumer is interested in that particular object or not, we use facial emotion detector to check whether our user is happy, surprised, neutral or any other emotion. After viewing those products which are present in a frame of a video. Merging only those items of interest which were tend to fall for consumer’s positive choices (emotions), we then used Amazon online marketing technique to recommend products selected by our framework.
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Wang, Mu-Chun, Kuo-Shu Huang, Zhen-Ying Hsieh, Shuang-Yuan Chen, and Heng-Sheng Huang. "Avoidance of Bonding Pad Contamination Affecting Back-End Assembly Process." In 2008 Second International Conference on Integration and Commercialization of Micro and Nanosystems. ASMEDC, 2008. http://dx.doi.org/10.1115/micronano2008-70016.

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While the process fabrication and the electronic applications develop quickly, the die size and the package type also confront the improvement from the customers’ request to achieve the better signal performance in IC products. In cost consideration and marketing competition, most of commercial IC products still adopt the wire-bond technology, except some high performance products with solder/gold balls adhesion process. For consumer ICs, the gold wire is the major material to connect the IC chip and the lead frame through the bondability technology. In the recent era, the bond pad size and pitch is always shrinking. Therefore, the bond performance strongly depends on wire bond machine to provide lighters, thinner, and more reliable IC. After pad size shrinkage, the quality of pad is more impressed for wire bond reliability, especially in fine-pitch assembly process. It’s a challenge in reliability requirement. In this study, the root cause and promising solution of bond pad contamination were investigated. One is to improve the bonding yield in wire-bond process; the other is to promote the bonding reliability after the whole assembly process.
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Muraro, Ronald P., Thomas H. Spreen, and Marisa L. Zansler. "Florida’s Citrus Canker Eradication Program: Cost-Benefit Analysis With an Example of an Endemic Citrus Canker Situation for Florida Processed Oranges." In ASME 2006 Citrus Engineering Conference. American Society of Mechanical Engineers, 2006. http://dx.doi.org/10.1115/cec2006-5201.

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The rapid expansion and integration of international trade, increased tourism, and changes in methods of production in recent decades have increased the likelihood of the introduction of invasive species to U.S. agriculture. Invasive species can have adverse environmental and/or economic impacts when introduced to a region. Economic impacts include marketing, production, and trade implications. One such invasive species imposing adverse economic impacts to the Florida citrus industry is a bacterial disease known as citrus canker (Xanthomonas axanopodis pv. citri). Citrus canker causes lesions on the leaves, stems, and fruit of citrus trees. The disease adversely affects the proportion of fruit intended for the fresh market, serves to weaken citrus trees, leads to a reduction in yields, and leads to higher costs of production. Florida’s Citrus Canker Eradication Program (CCEP) was implemented in the mid-1990s in an attempt to establish the guidelines for averting the spread of the disease. Currently there is no available biological or chemical cure for citrus canker. The CCEP instituted a policy of immediate eradication of any tree infected with citrus canker. Based upon the research by Gottwald et al., 2002, the CCEP also stipulated that all trees within a radius of 1900 feet of any infected trees be eradicated. Eradication is mandatory in such situations even if the trees within this radius do not yet show signs of infection. In addition to eradication, the CCEP defined additional regulations such as the decontamination of grove workers, field equipment, and packinghouses with approved chemicals (Chung et al., 2002). In 2004, an economic/benefit-cost analysis of the CCEP was conducted using the predicted values of the benefits and the costs associated with the policy. The actual expenditures of implementation through 2004 were weighed against the projected loss of revenue and the cost savings associated with an industry with pervasive citrus canker in an attempt to assess the net benefits of the policy. In this paper, a summary of the CCEP cost benefit analysis will be discussed. Three segments of Florida’s citrus industry were analyzed separately: 1) processed oranges; 2) fresh and processed grapefruit; and 3) specialty citrus fruit. An example will also be discussed which estimates the cumulative 15-year net grower returns for processed Hamlin and Valencia oranges which compares a no citrus canker situation with four possible endemic citrus canker fruit loss situations that include the additional grower costs to manage citrus canker. Note: The summary discussion presented in this paper on the economic impact of Florida’s citrus canker eradication program (CCEP) was completed in June–July 2004 prior to hurricanes Charley, Frances, and Jeanne, and in 2005 hurricane Wilma spreading citrus canker across Florida’s commercial citrus acreage. Updating economic impact of the CCEP to reflect the impact of the hurricanes is currently being planned. Paper published with permission.
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Barreto Fernandes, Francisco António, and Bernabé Hernandis Ortuño. "Usability and User-Centered Design - User Evaluation Experience in Self-Checkout Technologies." In Systems & Design 2017. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/sd2017.2017.6634.

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The increasing advance of the new technologies applied in the retail market, make it common to sell products without the personal contact between seller and buyer, being the registration and payment of the products made in electronic equipment of self-checkout. The large-scale use of these devices forces the consumer to participate in the service process, which was previously done through interaction with the company's employees. The user of the self-checkout system thus performs all the steps of the purchase, from weighing the products, registering them and making the payment. This is seen as a partial employee, whose participation or performance in providing services can be used by the company to improve the quality of its operations (KELLEY, et al 1993). However this participation does not always satisfy the user, and may cause negative experiences related to usability failures. This article presents the results of the evaluation by the users of the self-checkout system. The data were collected in Portugal through a questionnaire to 400 users. The study analyzes the degree of satisfaction regarding the quality and usability of the system, the degree of motivation for its adoption, as well as the profile of the users. Analysis of the sample data reveals that users have basic or higher education and use new technologies very often. They also have a high domain of the system and an easy learning of its use. The reason for using self-checkout instead of the traditional checkout is mainly due to "queues at checkout with operator" and "at the small volume of products". In general, the sample reveals a high degree of satisfaction with the service and with quality, however, in comparative terms, self-checkout is not considered better than operator checkout. The evaluation of the interaction with the self-checkout was classified according to twenty-six attributes of the system. The analysis identifies five groups with similar characteristics, of which two have low scores. "Cancellation of registered articles", "search for articles without a bar code", "manual registration", "bagging area", "error messages", "weight sensor" and “invoice request "are seven critical attributes of the system. The results indicate that the usability analysis oriented to the self-checkout service can be determinant for the user-system interaction. The implications of empirical findings are discussed together with guidelines for future research.Keywords: Interaction Design, Self service, Self-checkout, User evaluation, UsabilityReferencias ABRAHÃO, J., et al (2013). Ergonomia e Usabilidade. 1ª Edição. São Paulo: Blucher. ALEXANDRE, J. W. C., et al (2013). Análise do número de categorias da escala de Likert aplicada à gestão pela qualidade total através da teoria da resposta ao item. In: XXIII Encontro Nacional de Engenharia de Produção, Ouro Preto. BOOTH, P. (2014). An Introduction to Human-Computer Interaction (Psychology Revivals). London Taylor and Francis. CASTRO, D., ATKINSON, R., EZELL, J., (2010). Embracing the Self-Service Economy, Information Technology and Innovation Foundation. Available at SSRN: http://dx.doi.org/10.2139/ssrn.1590982 CHANG, L.A. (1994). A psychometric evaluation of 4-point and 6-point Likert-type scale in relation to reliability and validity. Applied Psychological Measurement. v. 18, n. 2, p. 05-15. DABHOLKAR, P. A. (1996). Consumer Evaluations of New Technology-based Self-service Options: An Investigation of Alternative Models of Service Quality. International Journal of Research in Marketing, Vol. 13, pp. 29-51. DABHOLKAR, P. A., BAGOZZI, R. P. (2002). An Attitudinal Model of Technology-based Selfservice: Moderating Effects of Consumer Traits and Situational Factors. Journal of the Academy of Marketing Science, Vol. 30 (3), pp. 184-201. DABHOLKAR, P. A., BOBBITT, L. M. & LEE, E. (2003). Understanding Consumer Motivation and Behavior related to Self-scanning in Retailing. International Journal of Service Industry Management, Vol. 14 (1), pp. 59-95. DIX, A. et al (2004). Human-Computer Interaction. Third edition. Pearson/Prentice-Hall. New York. FERNANDES, F. et al, (2015). Do Ensaio à Investigação – Textos Breves Sobre a Investigação, Bernabé Hernandis, Carmen Lloret e Francisco Sanmartín (Editores), Oficina de Acción Internacional - Universidade Politécnica de Valência Edições ESAD.cr/IPL, Leiria. HELANDER, M., LANDAUER, T., PRABHU, P. (1997). Handbook of Human – Computer Interaction. North–Holland: Elsevier. KALLWEIT, K., SPREER, P. & TOPOROWSKI, W. (2014). Why do Customers use Self-service Information Technologies in Retail? The Mediating Effect of Perceived Service Quality. Journal of Retailing and Consumer Services, Vol. 21, pp. 268-276. KELLEY SW, HOFFMAN KD, DAVIS MA. (1993). A typology of retail failures and recoveries. J Retailing. 69(4):429 – 52.
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Reports on the topic "Marketing – France"

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Harter, Rachel M., Joseph P. McMichael, Derick S. Brown, Ashley Amaya, Trent D. Buskirk, and David Malarek. Telephone Appends for Address-Based Samples— An Introduction. RTI Press, February 2018. http://dx.doi.org/10.3768/rtipress.2018.op.0050.1802.

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Surveys with samples selected from an address frame derived from US Postal Service sources are often referred to as address-based sampling (ABS) surveys. For an ABS survey that is primarily conducted by mail, web, or face-to-face, sometimes it is helpful to have a telephone number corresponding to the sample addresses for setting appointments or conducting nonresponse follow-up prompts. The usefulness of a telephone contact mode in a mixed mode ABS design depends on both the percentage of addresses for which telephone numbers can be appended (append rate or match rate) and the accuracy of the telephone numbers associated with addresses. Before planning a telephone contact as part of a mixed-mode study, the designer should know the likely effectiveness of the approach. This paper focuses primarily on append rate information, with a discussion of accuracy rates. For a single ABS frame, telephone match rates vary by geography, address type, match vendor, and by landline vs. cell telephone number. Using very large samples of addresses from a total US ABS frame, we estimated state and national telephone append rates from Marketing Systems Group's sources. The append rates are summarized here and interactively at the website http://abs.rti.org/atlas/.
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