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Journal articles on the topic 'Marketing – France'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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1

Yon, Bernard, and Sylvie Bernaud. "Agricultural Marketing in France." Journal of International Food & Agribusiness Marketing 5, no. 3-4 (February 18, 1994): 113–25. http://dx.doi.org/10.1300/j047v05n03_06.

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2

Danan, Martine. "Marketing the Hollywood Blockbuster in France." Journal of Popular Film and Television 23, no. 3 (July 1995): 131–40. http://dx.doi.org/10.1080/01956051.1995.9943698.

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3

Stewart, Mary Lynn. "Marketing Fabrics and Femininity in Interwar France." Textile History 35, no. 1 (May 2004): 90–111. http://dx.doi.org/10.1179/004049604225015657.

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4

FRIANT-PERROT, Marine, Amandine GARDE, and Anaëlle CHANSAY. "Regulating Food Marketing: France as a Disappointing Example." European Journal of Risk Regulation 8, no. 2 (June 2017): 311–26. http://dx.doi.org/10.1017/err.2017.31.

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5

Rodhain, Angelique. "In‐school marketing in France: the teachers’ perspective." Young Consumers 4, no. 1 (January 2003): 35–42. http://dx.doi.org/10.1108/17473610310813708.

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6

Elyakime, B., and A. Cabanettes. "How to improve the marketing of timber in France?" Forest Policy and Economics 11, no. 3 (May 2009): 169–73. http://dx.doi.org/10.1016/j.forpol.2009.01.001.

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7

Kaabachi, Souheila, Selima Ben Mrad, and Maria Petrescu. "Consumer initial trust toward internet-only banks in France." International Journal of Bank Marketing 35, no. 6 (September 4, 2017): 903–24. http://dx.doi.org/10.1108/ijbm-09-2016-0140.

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Purpose The purpose of this paper is to investigate internet-only banks’ (IOBs) adoption by French consumers and attempt to understand the factors that influence consumers’ initial trust in this type of service. Design/methodology/approach A non-probability convenience sample of potential IOBs adopters from France was used to test a structural equation model that analyzed the antecedents of initial trust and usage intentions of IOBs. Findings The study shows that trust is a major influencer in IOBs’ adoption in France. It has also been found that consumer familiarity with internet banking, high perceived structural assurance, perceived website quality, bank reputation and relative advantage are critical factors influencing IOBs’ initial trust formation. Research limitations/implications This study shows the applicability of the initial trust-building model in the context of IOBs and underlines the importance of factors such as familiarity, reputation and perceived quality in the context of online banking services in France. Practical implications This paper provides e-banking companies with the most important factors that contribute to build the initial trust of customers. E-banks need to focus on making themselves known and promoting their brand more effectively through advertising and advocacy. Originality/value This study contributes significantly to the marketing research related to consumer trust and brand reputation, as well as to the electronic banking literature. The results show the importance of initial trust in the context of services and the main factors that influence it, including a key branding variable such as reputation. The paper also focuses on the IOBs’ adoption in France, a market understudied compared to the USA, and seeks to understand the mechanisms associated with the initial formation of French consumers’ trust toward it.

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8

Laurent, Gilles, and Pierre Gregory. "Les thèses de marketing depuis 1986." Recherche et Applications en Marketing (French Edition) 7, no. 1 (March 1992): 43–63. http://dx.doi.org/10.1177/076737019200700103.

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Quelles ont été les thèses de marketing soutenues en France depuis 1986? Nous examinons l'évolution des différents types de thèse (Etat, troisième cycle, nouveau régime), la place des différentes universités, le rôle des directeurs de recherche et des jurys. Parmi les thèmes de recherche, le comportement du consommateur est le plus fréquent; les sujets internationaux sont trop rares; certains éléments du mix sont négligés.

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9

Simonova, M. Y. "Problems of French Wine Market Evolution." MGIMO Review of International Relations, no. 4(25) (August 28, 2012): 179–83. http://dx.doi.org/10.24833/2071-8160-2012-4-25-179-183.

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France is a leading country in wine producing and exporting. World globalization influences a structure of demand and exports, producers and exporters. Wine makers of France are to change and innovate traditional technologies of production, marketing, sales.

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10

Kamei, Katsuyuki. "A Study on Current Topics of Insurance Marketing in France." Hokengakuzasshi (JOURNAL of INSURANCE SCIENCE) 2011, no. 615 (2011): 615_147–615_166. http://dx.doi.org/10.5609/jsis.2011.615_147.

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Thach, Liz, and Laurence Cogan-Marie. "Wine Tourism in Burgundy, France: An Analysis of Marketing Practices." Tourism Review International 22, no. 1 (April 26, 2018): 81–95. http://dx.doi.org/10.3727/154427218x15202734130468.

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12

Eschwège, E., C. Attali, J. Bringer, D. Simon, S. Bouee, B. Kind, S. Quere, S. Dejager, and B. Detournay. "Results of the Post-Marketing Survey of Vildagliptin in France." Value in Health 16, no. 7 (November 2013): A433. http://dx.doi.org/10.1016/j.jval.2013.08.634.

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13

Moss, Gloria A., Catharina Wulf, and Hilary Mullen. "Internet Marketing to 50+ Generations in the UK and France." Journal of International Consumer Marketing 25, no. 1 (January 2013): 45–58. http://dx.doi.org/10.1080/08961530.2013.751799.

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14

Young, Robert J. "Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France." History: Reviews of New Books 30, no. 3 (January 2002): 114. http://dx.doi.org/10.1080/03612759.2002.10526138.

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15

Cunningham, Lawrence F., Clifford E. Young, Wolfgang Ulaga, and Moonkyu Lee. "Consumer views of service classifications in the USA and France." Journal of Services Marketing 18, no. 6 (October 2004): 421–32. http://dx.doi.org/10.1108/08876040410557212.

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16

Dubois, Pierre-Louis, René Yves Darmon, and Christian Derbaix. "La recherche en marketing dans les communautés francophones." Recherche et Applications en Marketing (French Edition) 7, no. 1 (March 1992): 19–42. http://dx.doi.org/10.1177/076737019200700102.

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Cet article fait le point sur la recherche en marketing dans trois communautés francophones: France, Québec, Belgique. Il examine les structures de recherche, les moyens et les aides et la «production» de travaux de recherche en marketing. Celle-ci est étudiée sous divers aspects: le nombre des publications, leur niveau, la couverture du domaine et les relations avec le milieu entrepreneurial.

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17

MONTRICHER, NICOLE. "Decentralization in France." Governance 8, no. 3 (July 1995): 405–18. http://dx.doi.org/10.1111/j.1468-0491.1995.tb00217.x.

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18

Phan, Michel. "ROLE OF SOCIAL MEDIA IN FASHION MARKETING: CURRENT TRENDS IN FRANCE." Global Fashion Management Conference 7, no. 1 (June 30, 2015): 904–5. http://dx.doi.org/10.15444/gfmc2015.07.01.05.

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19

Vrontis, Demetris, and Claudio Vignali. "Dairy Milk in France ‐ A marketing investigation of the situational environment." British Food Journal 103, no. 4 (May 2001): 291–96. http://dx.doi.org/10.1108/eum0000000005466.

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20

Zouaghi, Sondes. "Ethnic segmentation in marketing: a tool for social domination in France." Society and Business Review 10, no. 3 (October 12, 2015): 243–57. http://dx.doi.org/10.1108/sbr-07-2015-0025.

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Purpose – This paper aims to deal with the issue of researchers’ responsibility for the dissemination of ideologies which have led to the cultural marginalisation and categorisation of minority social groups into a dominant/dominated relationship in France. One telling example is the way ethnic segmentation – as now used in marketing – finds its roots in the colonial paradigm. Design/methodology/approach – A critical and analytical review of the literature on ethnic marketing. Findings – The current paradigm which splits the world into centre and periphery or dominant and dominated, in the French context, is not the only existing one. In the framework of postcolonial studies, researchers in marketing now approach the ethnic market by being as close to consumers as possible and by adapting their methodology to the Consumer Culture Theory. Originality/value – Some researchers have become aware that the feeling of ethnic self-identification would not exist without the involvement of the dominant group who imposes their view on minorities. As to multicultural individuals, minorities have to adjust to a great variety of social situations by drawing from a set of available cultural identities. It is therefore more a question of multiple selves than ethnic identity. Multicultural individuals create their own identity and co-create new social categories from the grey area between dominant and dominated groups. The postcolonial approach raises the question as to whether ethnicity is a mere ideological construct with no underlying reality but the actual domination of minorities.

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21

De Syon, Guillaume. "Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France (review)." Technology and Culture 44, no. 2 (2003): 416–17. http://dx.doi.org/10.1353/tech.2003.0059.

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22

Pike, Warren, and T. C. Melewar. "The demise of independent wine production in France: a marketing challenge?" International Journal of Wine Marketing 18, no. 3 (September 2006): 183–203. http://dx.doi.org/10.1108/09547540610704756.

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23

Djian, Auriane, Romain Guignard, Karine Gallopel-Morvan, Olivier Smadja, Jennifer Davies, Aurélie Blanc, Anna Mercier, Matthew Walmsley, and Viêt Nguyen-Thanh. "From “Stoptober” To “Moi(S) Sans Tabac”: how to import a social marketing campaign." Journal of Social Marketing 9, no. 4 (October 14, 2019): 345–56. http://dx.doi.org/10.1108/jsocm-07-2018-0068.

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Purpose In 2016, Santé publique France launched for the first time “Moi (s) Sans Tabac,” a positive social marketing campaign inspired by Public Health England’s “Stoptober” campaign, the aim being to trigger mass quit attempts among smokers. Both programs include a mass-media campaign, national and local cessation help interventions, and the diffusion of various tools to help smokers quit. The purpose of this paper is to analyze the two programs’, specific national contexts and to describe resulting similarities and differences regarding campaign development. Design/methodology/approach A contextual analysis was performed to determine differences between the two countries regarding smoking prevalence, health services and culture. Findings Smoking prevalence is about twice as high in France as in the UK, leading to a lower degree of de-normalization of smoking. Moreover, cessation support services are much more structured in the UK than in France: all health professionals are involved and services are located near smokers’ residences. Practical implications Campaign progress and cessation tools provided during both campaigns are quite similar. However, Santé publique France needed to adjust the British model by favouring a regional smoking prevention network and by building an innovative partnership strategy to reach the target. Originality/value The results could be useful for other countries that wish to develop a smoking cessation campaign based on the same positive messaging at local and national levels.

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24

Altschwager, Teagan, Jodie Conduit, Tatiana Bouzdine-Chameeva, and Steve Goodman. "Branded marketing events: engaging Australian and French wine consumers." Journal of Service Theory and Practice 27, no. 2 (March 13, 2017): 336–57. http://dx.doi.org/10.1108/jstp-04-2015-0108.

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Purpose The purpose of this paper is to introduce the term branded marketing events (BMEs), and examine the role of its experiential components as a strategic tool for the facilitation of customer brand engagement. This study examines five experiential components of BMEs at events held in Australia and France to determine their respective impact on customer brand engagement. Design/methodology/approach Surveys were distributed to attendees of ten events by six wine brands in South Australia, and six events in five sub-regions of Bordeaux. Findings Findings suggest that BMEs influence customers’ brand engagement and brand purchase intention in both Australia and France. However, the experiential components within the events had differing effects. Australian customers were influenced by cognitive, sensorial, and relational experiences and their increased customer brand engagement strongly influenced brand purchase intention. French customers, however, required pragmatic event experiences to build brand engagement. Originality/value Recognizing their mutual experiential and interactive foundations, this study integrates the research domains of marketing events, customer experiences and customer brand engagement, and contributes to the strategic understanding of how branded event experiences facilitate customer brand engagement.

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25

Bartikowski, Boris, Michel Laroche, and Marie-Odile Richard. "A content analysis of fear appeal advertising in Canada, China, and France." Journal of Business Research 103 (October 2019): 232–39. http://dx.doi.org/10.1016/j.jbusres.2019.01.049.

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26

Campbell, Nigel C. G., John L. Graham, Alain Jolibert, and Hans Gunther Meissner. "Marketing Negotiations in France, Germany, the United Kingdom, and the United States." Journal of Marketing 52, no. 2 (April 1988): 49–62. http://dx.doi.org/10.1177/002224298805200204.

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The determinants of marketing negotiations in four cultures are investigated in a laboratory simulation. One hundred thirty-eight businesspeople from the United States, 48 from France, 44 from West Germany, and 44 from the United Kingdom participated in two-person, buyer-seller negotiation simulations. The American process of negotiation is found to be different from that of the Europeans in several respects.

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27

Meier, Kenneth J., and Daniel P. Hawes. "Ethnic Conflict in France." American Review of Public Administration 39, no. 3 (May 15, 2008): 269–85. http://dx.doi.org/10.1177/0275074008317844.

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28

Campbell, Nigel C. G., John L. Graham, Alain Jolibert, and Hans Gunther Meissner. "Marketing Negotiations in France, Germany, the United Kingdom, and the United States." Journal of Marketing 52, no. 2 (April 1988): 49. http://dx.doi.org/10.2307/1251264.

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29

Bringer, J., C. Attali, D. Simon, E. Eschwège, B. Kind, S. Quere, S. Dejager, S. Bouée, and B. Detournay. "PDB13 Interim Results of the Post-Marketing Survey of Vildagliptin in France." Value in Health 15, no. 7 (November 2012): A495. http://dx.doi.org/10.1016/j.jval.2012.08.1656.

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30

Mantei, Christian. "Tourisme : quelle ambition pour la France ? Les nouvelles voies du marketing territorial." Annales des Mines - Réalités industrielles Août 2015, no. 3 (2015): 25. http://dx.doi.org/10.3917/rindu1.153.0025.

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31

Nugraha, Kadek Sandita, Ni Nyoman Sri Astuti, and Ni Luh Eka Armoni. "Marketing Strategy in Enhancing Competitive Advantage at Mercure Chamonix Center Hotel, France." Journal of Applied Sciences in Travel and Hospitality 3, no. 2 (September 15, 2020): 107–15. http://dx.doi.org/10.31940/jasth.v3i2.1928.

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32

Attali, C., J. Bringer, D. Simon, E. Eschwège, C. Deschaseaux, S. Dejager, S. Quere, S. Bouee, and B. Detournay. "PDB16 First Results of the Post-Marketing Survey of Vildagliptin in France." Value in Health 14, no. 7 (November 2011): A474. http://dx.doi.org/10.1016/j.jval.2011.08.1319.

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33

Kaaniche, A., A. Troubat, and A. Sherwood. "Does Conditional Marketing Authorisation Influence Market Access in France, England, and Germany?" Value in Health 18, no. 7 (November 2015): A559. http://dx.doi.org/10.1016/j.jval.2015.09.1815.

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34

Gemie, Sharif. "Book Review: Marketing Michelin: Advertising and Cultural Identity in Twentieth-Century France." European History Quarterly 34, no. 4 (October 2004): 571–72. http://dx.doi.org/10.1177/026569140403400412.

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35

Margot-Duclos, Jean-Luc. "Paris et la France. La marque du territoire, ou un marketing rêvé ?" Revue française de gestion 37, no. 218-219 (December 28, 2011): 67–89. http://dx.doi.org/10.3166/rfg.218-219.67-89.

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36

Festervand, Troy A. "Delivering a Graduate Marketing Course in France: Observations, Experiences, and Pedagogic Rules." Marketing Education Review 12, no. 1 (March 2002): 79–84. http://dx.doi.org/10.1080/10528008.2002.11488775.

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37

Gentina, Élodie, and Jean-Louis Chandon. "Adolescent shopping behaviour: Different assimilation and individuation needs in France and the United States." Journal of Retailing and Consumer Services 20, no. 6 (November 2013): 609–16. http://dx.doi.org/10.1016/j.jretconser.2013.04.006.

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38

Benmoyal-Bouzaglo, Sarah, and George P. Moschis. "Effects of Family Structure and Socialization on Materialism: A Life Course Study in France." Journal of Marketing Theory and Practice 18, no. 1 (December 2010): 53–70. http://dx.doi.org/10.2753/mtp1069-6679180104.

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39

Cristobal-Fransi, Eduard, Natalia Daries, Antoni Serra-Cantallops, José Ramón-Cardona, and Maria Zorzano. "Ski Tourism and Web Marketing Strategies: The Case of Ski Resorts in France and Spain." Sustainability 10, no. 8 (August 17, 2018): 2920. http://dx.doi.org/10.3390/su10082920.

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The impacts of climate change are affecting ski tourism in Europe’s southernmost ski resorts, such as those in France, and Spain. This is leading to changes in the scheduling of activities which, in turn, imply changes in how ski resorts are managed. The main aim of this work is to analyze whether ski resort websites are developing an effective marketing strategy and if they are adapted to e-commerce and the needs of contemporary society, including the adaptations needed to better face climate change and the stagnation the sector is suffering. In order to achieve this, we have developed a model to analyze ski resort websites; it is based on web content analysis, taking four factors into account: information, communication, e-commerce, and additional functions. We will, secondly, apply the eMICA (Extended Model of Internet Commerce Adoption) methodology to analyze the maturity of such e-commerce activities in ski tourism. Fifty-two ski resorts in Spain and 173 in France were analyzed. Results show that, while alpine ski resorts in general, and those in France in particular, are better prepared, resorts still have to facilitate more effective communication and interaction with their target public. A minority of resorts provide information on environmental certifications and snowmaking.

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40

Chevallier, Jacques. "Public Administration in Statist France." Public Administration Review 56, no. 1 (January 1996): 67. http://dx.doi.org/10.2307/3110056.

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41

Chevalier, Corinne. "The stakes in the over 50s market for financial institutions in France." Journal of Financial Services Marketing 8, no. 2 (December 2003): 145–51. http://dx.doi.org/10.1057/palgrave.fsm.4770114.

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42

Dalton, Catherine M. "When in France, do as the French…?" Business Horizons 51, no. 3 (May 2008): 161–62. http://dx.doi.org/10.1016/j.bushor.2008.01.004.

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43

Barton, Lisa C., Sandra Painbéni, and Harry Barton. "Small Firms Crafting Growth Niches in the French Wine Industry: The Role of Entrepreneurial Marketing." International Journal of Entrepreneurship and Innovation 13, no. 3 (August 2012): 211–18. http://dx.doi.org/10.5367/ijei.2012.0087.

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The Case Study section of the International Journal of Entrepreneurship and Innovation serves two purposes. First, the case studies presented are concerned with problematical issues that are pertinent to students of entrepreneurship. Thus they constitute appropriate teaching and learning vehicles on a variety of postgraduate and undergraduate programmes. Each case study is accompanied by a set of guidelines for the use of tutors. Second, it is envisaged that those engaged in entrepreneurial activities will find the cases both interesting and useful. This case study focuses on Domaine de Mourchon, a niche producer of Côtes du Rhône Villages, Séguret Wines in France, owned by the Scottish McKinlay family. The case explores the role of entrepreneurial marketing in helping small independent wine producers to craft strong niche positions in a mature industry. Over the last two decades, French wine producers have been faced with changing consumption and production patterns and fiercer competition, particularly from the New World wine producers. McKinlay entered wine production in 1998 at the height of the industry decline in France. The case allows for the exploration of how a small independent domaine has been proactive in integrating customer preferences, competitor intelligence and product knowledge into the process of creating and delivering superior value to customers in an attempt to achieve a strong market positioning. The activities of McKinlay highlight some of the important considerations for successful entrepreneurial marketing in an industry facing severe marketing problems. Learning objectives: a) to explore the role of entrepreneurial marketing in promoting small firm growth, particularly in mature and/or declining industries; (b) to assess branding and the establishment of or involvement in cooperative interorganizational networks as key factors in successful entrepreneurial marketing; and (c) to stimulate debate about the role of entrepreneurial marketing for small and large firms in different industries.

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44

BjØrndal, Trond, Kjell G. Salvanes, and Jorun H. Andreassen. "The demand for salmon in France: the effects of marketing and structural change." Applied Economics 24, no. 9 (September 1992): 1027–34. http://dx.doi.org/10.1080/00036849200000080.

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45

Tomasik, Timothy J. "Cuisine by the Cut of One’s Trousers. Cookbook Marketing in Early Modern France." Food and History 14, no. 2-3 (May 2016): 223–47. http://dx.doi.org/10.1484/j.food.5.115341.

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46

Nozieres-Petit, Marie-Odile, and Charles-Henri Moulin. "The Management of Lamb Heterogeneity is a Tool for Farmers’ Marketing Strategies." Animals 11, no. 2 (February 20, 2021): 551. http://dx.doi.org/10.3390/ani11020551.

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The technical processes used in sheep farming systems are elaborate and difficult to control. The result is a certain heterogeneity in marketed lambs. The aim of this study was to understand how farmers use their practices and modes of marketing to manage and exploit this heterogeneity. We analyzed livestock farming systems in Languedoc-Roussillon (South of France) through eight case studies. We characterize the heterogeneity of lambs during their growth and sale and how the farmers cope with this. Our analysis shows how this heterogeneity, whether intentionally created or merely endured, can be used to invest in different marketing chains. Heterogeneity not only offers adaptable farmers marketing opportunities, but also a method of managing production risks.

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47

Silva, Minelle E., José Milton de Sousa-Filho, Amanda Pruski Yamim, and Abílio Peixoto Diógenes. "Exploring nuances of green skepticism in different economies." Marketing Intelligence & Planning 38, no. 4 (December 26, 2019): 449–63. http://dx.doi.org/10.1108/mip-10-2018-0435.

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Purpose The purpose of this paper is to investigate the relationship between consumers’ skepticism and green consumption in different economies by exploring antecedents and consequences of skepticism. Design/methodology/approach Using a cross-country approach, with data from Brazil and France, the relationships between green skepticism and downstream consequences (e.g. intention to purchase green products) were analyzed using the partial least squares path modeling with the results of 996 questionnaires. Findings Contradicting previous research, the authors found that in France, green skepticism represents consumers’ increased green advertising elaboration, not a disbelief in companies’ claims, and it is associated with greater intentions to make green purchases. Meanwhile, in Brazil, green skepticism represents consumers’ disbelief, which is associated to consumers greater suspicion toward (and distance from) companies’ claims in such country. This study shows that the role of skepticism and the valence of its effect on green attitudes depend on market relationships. Research limitations/implications The authors promote the importance of investigating the different meanings of skepticism across countries, what can spill over on research of other marketing aspects, such as advertising elaboration. Managers should consider the importance of consumers’ doubts and skepticism as a useful element that can be explored in green advertising effectiveness. Practical implications Managers should consider the importance of consumers’ doubts and skepticism as a useful element that can be explored in green advertising effectiveness. Originality/value This research examines an underexplored debate on the role of green skepticism in different economies and demonstrates the nuances green advertising impact on both markets.

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48

Cervellon, Marie-Cécile, and Stephen Brown. "Reconsumption reconsidered." Marketing Theory 18, no. 3 (May 31, 2018): 391–410. http://dx.doi.org/10.1177/1470593118777892.

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Reconsumption refers to the act of rereading books, rewatching movies, revisiting places and re-experiencing hedonic experiences more generally. In a retrospective consumer culture, replete with prequels, sequels, reboots and rereleases, there is considerable scope for expansion. This article reconsiders the reconsumption concept. Based on an in-depth, 3-year study of neo-burlesquers in France, it reveals that reconsumption is evident in a communal context; that the concept is applicable to sequels not just re-experienced originals; that it holds good when ‘post-phenomenological’ research methods are employed; and that nostalgia is its driving force.

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49

YAN, HONG, CAO XUECHUN, CHEN YAN, ZENG XIANYI, CHEN YU, and PAN ZHIJUAN. "A framework of consumer perceived value on fashion products for female college students of France." Industria Textila 69, no. 06 (January 1, 2019): 495–501. http://dx.doi.org/10.35530/it.069.06.1408.

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Consumer perceived value is paid attention by marketing and branding experts recently. Current existing researches related to consumer perceived value are lack of analysis of inner dimensions of the consumer perceived value framework. In this study, our research focuses on the development of the consumer perceived value framework. To demonstrate the application of the proposed framework, a fashion-based consumer perceived value framework for French female college students is developed. In order to obtain the desired framework, a knowledge-based conjecture is firstly performed by a group of professional fashion marketing managers to generate a set of dimensions and corresponding indicators of consumer perceived value, which contains 4 dimensions and 26 indicators. After that, the conjecture framework is validated and adapted through a process of statics analysis based on experimental results of collecting data from 350 female college students in France. Finally, we obtained a framework of consumer perceived value for French female college students, which contains 7 dimensions and 26 indicators. The proposed framework is validated though a set of analysis. Related experimental result has demonstrated that the final framework can be further applied to consumer behavior analysis, marketing strategy and new product design and development planning

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50

Melewar, T. C., Gareth Hussey, and Nopporn Srivoravilai. "Corporate visual identity: The re-branding of France Télécom." Journal of Brand Management 12, no. 5 (June 2005): 379–94. http://dx.doi.org/10.1057/palgrave.bm.2540233.

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