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Journal articles on the topic 'Marketing Fraternity'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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1

Rotfeld, Herbert Jack. "Misplaced marketing." Journal of Consumer Marketing 16, no. 5 (1999): 415–17. http://dx.doi.org/10.1108/07363769910289523.

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Comments on the frequent inappropriateness of marketing education. Also addresses some of the inappropriate methods of marketing schools. Considers that certain schools that are unable to attract top students are tempted to misplace marketing by focusing the attention on a school’s “values” other than education, for instance after‐school activities, discipline, or teachers’ concerns for children’s self‐esteem. In college education, these benefits might include a sports team’s winning record, fraternity or sorority parties and local drinking establishments. Finally, expresses dissatisfaction th

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2

Smith, R. G., and R. D. J. Mather. "Marketing herbage seeds." NZGA: Research and Practice Series 3 (January 1, 1985): 93–97. http://dx.doi.org/10.33584/rps.3.1985.3309.

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One of the most underrated factors in our pastoral development has been the humble seed. Rarely recognised, it has made a significant contribution in allowing farmers to increase production within the wide range of climatic and fertility environments encountered in our country. But now, the quality of New Zealand pastures is becoming internationally recognised and has been one of the main contributing factors in the development of our country, together with the drive and competence of our farming fraternity and the abundant use of fertiliser.

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3

Brunner, Diane DuBose. "Marketing Friendship: Fraternity and the Exaggeration of Other‐ness." Review of Education, Pedagogy, and Cultural Studies 20, no. 2 (1998): 155–72. http://dx.doi.org/10.1080/1071441980200204.

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4

McCoy, S., and P. J. Du Plessis. "The role of exhibitions in the marketing mix in South Africa." South African Journal of Economic and Management Sciences 3, no. 3 (2000): 459–68. http://dx.doi.org/10.4102/sajems.v3i3.2624.

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Exhibitions are a recognised component of a company's marketing mix, The medium however suffers from a distinct lack of integration and understanding in the broad marketing fraternity. Little research on the subject has been done and published, especially in South Africa. This exploratory study focuses on the use of the exhibition medium as a part of a company's marketing effort. Respondents question the return on investment and the measurability of the medium, while the benefits are in agreement with other published literature. Future research on the effectiveness of the medium and the impact

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5

Lyerly, Eric. "Did court dismiss wrongful death claim involving off‐campus fraternity?" Campus Legal Advisor 24, no. 7 (2024): 15. http://dx.doi.org/10.1002/cala.41293.

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6

Boshoff, Christo, and Alwyn P. Du Plessis. "South African consumer sentiment towards marketing." South African Journal of Business Management 23, no. 2 (1992): 33–39. http://dx.doi.org/10.4102/sajbm.v23i2.883.

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Generally the marketing literature suggests that the key to a firm's survival and growth is its satisfaction of consumer needs. This philosophy is embodied in the so-called marketing concept. In order to determine to what extend South African firms succeed in achieving consumer satisfaction, this study investigated empirically, the way in which consumers perceive marketing and marketing related practices. The results of a survey involving 3000 respondents suggest that consumers are fairly dissatisfied with the marketing fraternity and its activities. The 'Index of Consumer Sentiment Towards Ma

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7

Lyall, A. M. "The Railway Family." Proceedings of the Institution of Mechanical Engineers, Part F: Journal of Rail and Rapid Transit 203, no. 1 (1989): 1–11. http://dx.doi.org/10.1243/pime_proc_1989_203_203_02.

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The Railway Division Chairman reviews his career in Metropolitan Vickers, later GEC, in relation to the worldwide fraternity of railway engineers. He outlines his involvement with the ‘Blue Trains’ and the development of semiconductors and explains how particular problems have been overcome. He discusses the marketing of overseas contracts and describes some of the more recent locomotives that have been successful both in the United Kingdom and overseas. He concludes by mentioning the railway enthusiasts and their contribution to the ‘railway family’.

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8

Mr., Santosh M. Guruvayyanavar Dr. Mukund Kulkarni. "" ROLE OF DIGITAL MARKETING AND ITS IMPACT IN DECISION MAKING OF A STUDENT FRATERNITY IN HIGHER EDUCATION 2021-2022 "." International Journal of Advance and Applied Research 9, no. 6 (2022): 532–38. https://doi.org/10.5281/zenodo.7085363.

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<strong>Abstract</strong> <em> The Covid-19 pandemic has greatly affected the Indian education sector, especially the admissions and enrolments of university students. The increase in competition among higher education institutions for student admission and enrolment has led to the investment of large amounts of advertising expenditure in branding, advertising and Public Relations activities. This research paper highlights the impact of Digital Marketing Communication Strategies which helps in leveraging the Student Admission Decision Making Process, especially during the coronavirus pand

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9

Bhayani, Ali. "The difficult act of balancing financial and academic performance: Product adaptation strategies at university branch campuses." Journal of Research in Emerging Markets 1, no. 4 (2019): 33–43. http://dx.doi.org/10.30585/jrems.v1i4.341.

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Adapting a product to suit local requirements is a well-known international marketing strategy. Branch campuses generally adapt programs to suit local requirements. However, the academic fraternity has resisted adaptation on concerns about the dilution of academic standards. This study uses data from five branch campuses to examine the link between adaptation and financial and academic performance. The results indicate that adaption leads to increased financial performance but does not maintain academic standards. The study recommends strategies to maintain a balance between an ethnocentric ap

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10

Kalyani Rajput and Dr. Rajesh Kumar Pandey. "Pharmaceutical Marketing: A Literature Review." International Journal of Engineering and Management Research 12, no. 2 (2022): 56–63. http://dx.doi.org/10.31033/ijemr.12.2.10.

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Marketing is the essence businesses and the business fraternity globally have accepted this norm of marketing the products effectively in order to achieve desired results. One of the premier and global Industry is Pharmaceutical Industry. It has a wide range of scope right from over the counter (OTC) products to life savings drugs to medical equipments. So much so that Medical Education at large includes a separate section as Pharmaceutical Education and this premium education experiences builds the base for Pharma Product manufacturing. Getting across these products to the Market requires ess

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11

Fryer, Roland G., and Steven D. Levitt. "Hatred and Profits: Under the Hood of the Ku Klux Klan*." Quarterly Journal of Economics 127, no. 4 (2012): 1883–925. http://dx.doi.org/10.1093/qje/qjs028.

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Abstract In this article, we analyze the 1920s Ku Klux Klan, those who joined it, and its social and political impact by combining a wide range of archival data sources with data from the 1920 and 1930 U.S censuses. We find that individuals who joined the Klan in some cities were more educated and more likely to hold professional jobs than the typical American. Surprisingly, we find little evidence that the Klan had an effect on black or foreign-born residential mobility or vote totals. Rather than a terrorist organization, the 1920s Klan is best described as social organization with a very su

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12

Gummaluri, Shiva Shankar, Shivalingesh KK, Swati Sharma, Shiva Manjunath R G, Riya Duwal Shrestha, and Thanmayi Panguluri. "Assessment of Knowledge Regarding Furcation Defects among Dental Practitioners: A Multinational Survey." Annals of Dentistry 30, no. - (2023): 1–8. http://dx.doi.org/10.22452/adum.vol30.1.

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This study was undertaken to assess knowledge regarding furcation defects among dental fraternity. This is an open-ended, randomized, web-based cross-sectional multinational online survey. A total of 904 responses were gathered by sending 13 questions through a google form. Data were expressed in frequency and percentages. Chi-square test was performed to determine significant difference between gender, education level and variation between dentists of India and other countries. P value <0.05 was considered to be statistically significant. Present study had 650 dentists from India and 254 d

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13

Loh, Claire, David H. Wong, Ali Quazi, and Russel Philip Kingshott. "Re-examining students’ perception of e-learning: an Australian perspective." International Journal of Educational Management 30, no. 1 (2016): 129–39. http://dx.doi.org/10.1108/ijem-08-2014-0114.

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Purpose – Australian tertiary institutions are increasingly incorporating technologies, such as social media and Web 2.0 tools into teaching in response to changing student needs. The purpose of this paper is to revisit a fundamental question, frequently asked in marketing, “what do our ‘customers’ [students] think now?” This will help determine the effectiveness of application of these technologies in courses and teaching programs in a changing competitive educational environment. Design/methodology/approach – Using a mixed method approach, data were collected through 31 qualitative interview

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14

Cempena, Ida Bagus, Tri Ratnawati, Wimendy Aristaldo, and Nanda Oktaviyanto. "Coaching Teknologi Manajemen Pemasaran Tepat Guna Pada Industri Kecil Kerupuk Kelompok Persaudaraan Perempuan Pengolah Hasil Perikanan (P3HP)." Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat 7, no. 4 (2022): 457–63. http://dx.doi.org/10.36312/linov.v7i4.861.

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Tujuan dari coaching teknologi manajemen pemasaran tepat guna pada pengelola industry kecil kerupuk kelompok Persaudaraan Perempuan Pengolah Hasil Perikanan (P3HP) yaitu: 1) Bersaing dalam penjualan Online E-Commerce berbasis Sistem Android, 2) Meningkatkan SDM dalam menghitung dan pencatatan sesuai Standard SAK EMKM Indonesia terbaru dengan menggunakan metode penghitungan dan pencatatan berbasis sistem android. 3) Mengoperasikan Alat sesuai dengan kebutuhan sehingga dapat meningkatkan volume produksi dan meningkatkan kualitas produk yang telah dihasilkan Mitra dapat membuat rencana bisnis unt

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15

Kumar, Poonam, and Saurabh Mittal. "The Perpetration and Prevention of Cyber Crime." International Journal of Technoethics 3, no. 1 (2012): 43–52. http://dx.doi.org/10.4018/jte.2012010104.

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Cyber crime has become an integral part of the transnational threat landscape and conjures up pressing images of nefarious and increasingly complex online activity. More recently, the concept of ‘organized crime’ has been attributed to cyber criminality. There has been subsequent disagreement and confusion concerning whether such crime is a derivation of traditional organized crime or an evolution of such crime within the online space. This paper analyses the opaque state of affairs which has been exacerbated by the relative lack of clear evidence attesting to and supporting either scenario. T

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16

Anokye, David, Solomon Marfo Ayesu, Ebenezer Kofi Howard, Bernard Sprehe Godomey, and George Kwame Fobiri. "Adaptation of Traditional Hand-Woven Patterns in the Production of Akan (Twi) Philosophical Designs for Resist-Dyed Fabrics." Journal of Innovations in Art and Culture for Nature Conservation and Environmental Sustainability 2, no. 1 (2024): 216–41. https://doi.org/10.60129/jinces.v2i1.00224.

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The struggle for originality by craftsmen has subsequently resulted in the diversity of patterns, designs, and techniques on a loom in arriving at various traditional hand-woven products. These numerous techniques are principally aligned with the loom indicating the sole avenue for the creation of these patterns. This project sought to adapt and produce resist-dyed fabrics of Ghanaian traditional hand-woven patterns. The main objective of the project was to explore an alternative method of producing these patterns other than weaving and subsequently to promote its marketing in terms of variety

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17

Doebler, Paul D. "New members of the publishing fraternity may change the way we do things." Book Research Quarterly 2, no. 4 (1986): 79–81. http://dx.doi.org/10.1007/bf02683683.

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18

Jacobs, Heinz. "Chronological review of South African guidelines for residential average annual water demand with property size as independent variable." Suid-Afrikaanse Tydskrif vir Natuurwetenskap en Tegnologie 27, no. 4 (2008): 240–65. http://dx.doi.org/10.4102/satnt.v27i4.94.

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Guidelines for residential average annual water demand (AADD) based on property size were introduced to the South African Civil Engineering fraternity in about 1960, with the most recent publication of such guidelines in 2008. The AADD forms the basis of calculations performed during the design and analysis of water systems. Over the years technology has improved, scientific progress was made and demand has changed, resulting in improved and updated guidelines for AADD. Changes in the guidelines over the years could be considered to be a result of improvement– larger and more accurate data set

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19

Krishnamurthy, Arun Chander Yadav, Jayasudha Dhanasekaran, and Anusha Natarajan. "A succinct medical safety: periodic safety update reports." International Journal of Basic & Clinical Pharmacology 6, no. 7 (2017): 1545. http://dx.doi.org/10.18203/2319-2003.ijbcp20172714.

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In the rapidly developing era of advanced of medical sciences, pharmacovigilance plays an important role to put necessary brakes and help the medical fraternity to prescribe in a safe manner. Unanimously PSUR contributes in an essential way to regulate the drug marketing agencies to make sure that biological products which are marketed do not harm the general population by its adverse drug reactions. As we all know that the regulatory agencies like EMA, US FDA, CDSCO etc. are very stringent in approving the drugs, they have framed several rules and imposed strict timelines for reporting the ne

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20

Kumar, Ajit, and Amrita Priyadarsini. "Organizing Information Obtained From Literature Reviews – A Framework for Information System Area Researchers." Informing Science: The International Journal of an Emerging Transdiscipline 25 (2022): 023–44. http://dx.doi.org/10.28945/4902.

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Aim/Purpose: A literature review is often criticized for the absence of coherent construction, synthesis of topics, and well-reasoned analysis. A framework is needed for novice researchers to organize and present information obtained from the literature review. Background: Information and communication technologies advancement have yielded overwhelming information. The massive availability of information poses several challenges, including storage, processing, meaningful organization, and presentation for future consumption. Information System Researchers have developed frameworks, guidelines,

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21

Slabber, Erika, Tanja Verster, and Riaan de Jongh. "Some Insights about the Applicability of Logistic Factorisation Machines in Banking." Risks 11, no. 3 (2023): 48. http://dx.doi.org/10.3390/risks11030048.

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Logistic regression is a very popular binary classification technique in many industries, particularly in the financial service industry. It has been used to build credit scorecards, estimate the probability of default or churn, identify the next best product in marketing, and many more applications. The machine learning literature has recently introduced several alternative techniques, such as deep learning neural networks, random forests, and factorisation machines. While neural networks and random forests form part of the practitioner’s model-building toolkit, factorisation machines are sel

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22

Khismatrao, D. S. "Covid-19: throttling the fear and embracing the science of prevention." CARDIOMETRY, no. 25 (February 14, 2023): 730–33. http://dx.doi.org/10.18137/cardiometry.2022.25.730733.

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Covid-19 is creating a flurry of fear and stigma across the globe. The individual fear is of discrimination at isolation centers, fears of dying alone with no funeral as per rituals. The mass fear is fueled by social and news media through negative news, disseminating medical knowledge, and confusing multiple mathematical projection models. Hence, firstly need to impede this pandemic of fear and stigma. Equally vital is to embrace the science of prevention by stringently following WHOguidelines. The general population should not fall prey to non-scientific news on social media. There should be

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23

Nasir, Fazli. "Welcome to Pharmaceutical Communications." Pharmaceutical Communications 1, no. 01 (2022): 01. http://dx.doi.org/10.55627/pharma.001.001.0203.

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Welcome to the inaugural issue of Pharmaceutical Communications-a biannual, open access, and peer-reviewed journal aiming to publish high-quality research articles in the field of basic & advanced pharmaceutics and pharmaceutical technology. Pharmaceutical Communications is a biannual, peer-reviewed journal published online and in print that primarily publishes research articles and reviews that focus on basic and advanced pharmaceutics. The journal accepts manuscripts related to but not limited to, the processing of pharmaceuticals, such as crystallization, lyophilization, chemical stabil

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24

McDonagh, Pierre. "Liberte, equalite, fraternite: reflections on the growth of Fair Trade and business strategy." Journal of Strategic Marketing 14, no. 4 (2006): 295–97. http://dx.doi.org/10.1080/09652540601087676.

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25

Ibitowa, Philippe, and Waliyu Karimu. "FRATERNITE MATIN, DU PAPIER AU NUMERIQUE : ENJEUX ET PROCESSUS FACE A LA PROBLEMATIQUE DE LAUTONOMIE FINANCIERE." International Journal of Advanced Research 10, no. 08 (2022): 535–43. http://dx.doi.org/10.21474/ijar01/15206.

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For more than two decades, the press has been changing around the world. A new stage has opened in which the evolution of content will continue and amplify under the spur of competition from news sites. The different forms of printed press are profoundly transformed by digitization. The activity of journalists, marketing, manufacturing, evolve simultaneously, partly in interrelationship (Charon, 2010). Thus, the advent of the Internet and the conveniences (spontaneity, interactivity, free, flexibility, continuous information, hypertextuality, etc.) that it offers are increasingly push readers

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26

"Ferrari fraternity (Ferrari ownership and marketing strategy)." Strategic Direction 23, no. 2 (2007). http://dx.doi.org/10.1108/sd.2007.05623bad.001.

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27

Khattar, Mohit. "Equips Consultants Facilitates Marketing Fraternity to Use its Services Socially Free of Cost." SSRN Electronic Journal, 2010. http://dx.doi.org/10.2139/ssrn.1627189.

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28

"Internal Marketing and Staff Satisfaction in Ras AL-Khaimah Police." Asian Journal of Research in Business and Management, January 31, 2023. http://dx.doi.org/10.55057/ajrbm.2022.4.4.13.

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This documentary research investigation examined the contribution of internal marketing on staff satisfaction in Ras AL-Khaimah Police in United Arab Emirates (UAE). The research study employed an explanatory and descriptive research strategy with qualitative model. A sample of 373 documents were selected and read from 9604 list of documentation purposively. Data was collected using documentary assessments and scrutinized using thematic analysis which was used for condensing qualitative facts. The study discoveries established that there was a robust contribution of the internal marketing to s

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29

"All in it together." Strategic Direction 30, no. 7 (2014): 28–30. http://dx.doi.org/10.1108/sd-07-2014-0083.

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Purpose – The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds his/her own impartial comments and places the articles in context. Findings – The crucial nature of involvement has long been recognized within the marketing fraternity. Various definitions persist about a concept which essentially defines the relevance of a product, service or brand to a specific individual or group. In addit

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30

Topper, Michael. "The Effect of Fraternity Moratoriums on Alcohol Offenses and Sexual Assaults." Journal of Human Resources, May 8, 2023, 0722–12422. http://dx.doi.org/10.3368/jhr.0722-12422r1.

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31

Boshoff, C. "A consumer perspective of advertising by attorneys." SA Journal of Industrial Psychology 17, no. 1 (1991). http://dx.doi.org/10.4102/sajip.v17i1.520.

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Attorneys in South Africa may soon be permitted to advertise their services for the first time. This recommendation put forward by the Association of Law Societies, though still to be ratified by the four provincial law societies, has come amid increasing competition between attorneys and non- professionals. The marketing fraternity is, however, uncertain as to how members of the public are likely to react to legal services advertising. This study attempts to provide some tentative guidelines for decision-making on advertising by attorneys. Interested parties like attorneys, marketing consulta

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32

Shrivastava, Archana, and Ashish Shrivastava. "Modeling telemedicine consumer behavior amid COVID-19 pandemic." International Journal of Pharmaceutical and Healthcare Marketing, March 21, 2024. http://dx.doi.org/10.1108/ijphm-08-2021-0085.

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Purpose This study aims to investigate the consumer behavior toward telemedicine services in India during the COVID-19 pandemic onset. With lockdown restrictions and safety concerns in visiting brick-and-mortar clinics or hospitals during the pandemic, Telemedicine had emerged as a potent alternative for seeking redressal to health issues. Based on theory and focus interviews with the telemedicine users, the researchers proposed a model to understand the intent and actual usage of telemedicine in India. Design/methodology/approach The cross-sectional study undertaken used a questionnaire desig

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33

"An Approach to Promote Digi-Learning Structure all Through COVID-19 Outbreak Conditional Study to Assess the Students’ Fraternity." Journal of Pharmaceutical Negative Results 13, S01 (2022). http://dx.doi.org/10.47750/pnr.2022.13.s01.83.

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34

Philippe, Ibitowa and Waliyu Karimu. "FRATERNITE MATIN, DU PAPIER AU NUMERIQUE : ENJEUX ET PROCESSUS FACE A LA PROBLEMATIQUE DE LAUTONOMIE FINANCIERE." August 26, 2022. https://doi.org/10.5281/zenodo.7060973.

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For more than two decades, the press has been changing around the world. A new stage has opened in which the evolution of content will continue and amplify under the spur of competition from news sites. The different forms of printed press are profoundly transformed by digitization. The activity of journalists, marketing, manufacturing, evolve simultaneously, partly in interrelationship (Charon, 2010). Thus, the advent of the Internet and the conveniences (spontaneity, interactivity, free, flexibility, continuous information, hypertextuality, etc.) that it offers are increasingly push readers

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