Relevant bibliographies by topics / Marketing history

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Marketing history'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Marketing history"

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Asih, Daru. "A Complementary Relationship between Marketing Theory and Marketing History." Journal of Advanced Research in Dynamical and Control Systems 12, SP5 (May 30, 2020): 1515–22. http://dx.doi.org/10.5373/jardcs/v12sp5/20202073.

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Holden, Alfred C., and Laurie Holden. "Marketing history: Illuminating marketing's clandestine subdiscipline." Psychology and Marketing 15, no. 2 (March 1998): 117–23. http://dx.doi.org/10.1002/(sici)1520-6793(199803)15:2<117::aid-mar1>3.0.co;2-f.

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Layton, Roger. "Marketing, marketing systems, and the framing of marketing history." Journal of Historical Research in Marketing 7, no. 4 (November 16, 2015): 549–72. http://dx.doi.org/10.1108/jhrm-02-2015-0008.

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Hollander, Stanley C., Kathleen M. Rassuli, D. G. Brian Jones, and Laura Farlow Dix. "Periodization in Marketing History." Journal of Macromarketing 25, no. 1 (June 2005): 32–41. http://dx.doi.org/10.1177/0276146705274982.

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Wooliscroft, Ben. "Marketing theory as history." Marketing Theory 11, no. 4 (December 2011): 499–501. http://dx.doi.org/10.1177/1470593111418800.

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Peterson, Robin T. "A Marketing History Perspective for the Marketing Management Class." Journal of Marketing Education 9, no. 1 (April 1987): 31–36. http://dx.doi.org/10.1177/027347538700900106.

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Hunt, Shelby D. "On the intersection of marketing history and marketing theory." Marketing Theory 11, no. 4 (December 2011): 483–89. http://dx.doi.org/10.1177/1470593111418802.

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El-Ansary, Adel, Eric H. Shaw, and William Lazer. "Marketing’s identity crisis: insights from the history of marketing thought." AMS Review 8, no. 1-2 (October 9, 2017): 5–17. http://dx.doi.org/10.1007/s13162-017-0102-y.

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Fitzgerald, Robert. "Marketing and History in Britain:." Keiei Shigaku (Japan Business History Review) 40, no. 1 (2005): 3–19. http://dx.doi.org/10.5029/bhsj.40.3.

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Witkowski, Terrence H. "``Marketing History at the Center''." Journal of Macromarketing 29, no. 1 (December 16, 2008): 5–6. http://dx.doi.org/10.1177/0276146708329037.

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Dissertations / Theses on the topic "Marketing history"

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Berg, John. "Antikvarisk marknadsföring : Om historiebruk och History Marketing inom ICA." Thesis, Södertörns högskola, Institutionen för historia och samtidsstudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18315.

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Jag har i denna uppsats intresserat mig för historiebruk inom History Marketing. Uppsatsen har handlat om ICA och materialet har bestått av den historiska webbplatsen ICA-historien (www.ica-historien.se), skapad 2008 av Centrum för Näringslivshistoria på uppdrag av ICA. Frågeställningarna har handlat om hur människor inom ICA framställs, samt vilken typ av historiebruk man kan hitta i ett företag som ICA och hur detta skapas. Undersökningen har gjorts genom textanalys av det material som finns publicerat på webbplatsen. Teorin har kretsat kring att History Marketing fungerar dels genom att stärka självbilden av företaget, dels att det fungerar som en reklamstrategi. Nietzsches tre olika historiebruk, monumentalistiskt, antikvariskt och kritiskt, har applicerats på detta teoretiska antagande. Undersökningen har visat att personerna inom ICA beskrivs såväl monumentalistiskt (högre upp i företaget) som antikvariskt (bland handlare och anställda), med en särskild personkult omkring grundaren Hakon Swenson. På det stora hela är ICAs historiebruk dock att betrakta som antikvariskt och riktar sig inåt mot organisationen i syfte att verka stärkande. Historiebruket skänker mening, legitimitet och förmåga att hantera förändring i företaget, men utan att göra särskilt stora anspråk på auktoritet. En fråga som uppenbarat sig, och som diskuterats i uppsatsen, är huruvida bilden av ICA skiljer sig beroende på om man är utomstående eller verksam inom organisationen. Måhända är bilden av företaget mer antikvarisk och omfamnande om man tittar utifrån, medan den är stoltare och mer monumentalistisk inom organisationen.
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Kun, Wai Leng. "The history and the future of Macau Pataca." Thesis, University of Macau, 1999. http://umaclib3.umac.mo/record=b1636731.

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Silva, Jonathan Augustus. "The development of American marketing thought and practice, 1902-1940." The Ohio State University, 1998. http://rave.ohiolink.edu/etdc/view?acc_num=osu1241096462.

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Zieger, Jason Peter. "Rise of the "Indian Doctors": Charity Shaw and the Marketing of Indian Medicine." W&M ScholarWorks, 2008. https://scholarworks.wm.edu/etd/1539626568.

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Mattix, Christopher James. "Branding, Communication, and Millennials: A Look at the Communication Habits of the Largest Generation in History." Thesis, North Dakota State University, 2011. https://hdl.handle.net/10365/29910.

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Millennials are the largest generation in history and are frequently the targets of major marketing campaigns. However, no current research exists that focuses on Millennials' brand related communication habits. Focus groups with 50 college students were used to study the brand related communication habits of Millennials. Focus group data indicate that face-to-face communication is preferred by Millennials when communicating about brands and products; however, participants noted an increased use of digital communication (text messages, instant messages, social networks) when communicating a negative brand experience. Price, family tradition, and product type were found to have the biggest influence over what types of messages were communicated and with whom they were communicated.
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Detandt-Feys, Brigitte. "La conception des stratégies dans les premières entreprises belges: de la théorie à la pratique." Doctoral thesis, Universite Libre de Bruxelles, 1986. http://hdl.handle.net/2013/ULB-DIPOT:oai:dipot.ulb.ac.be:2013/213561.

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Ahearn, John P. (John Patrick). "A History of Contemporary Independent Film Marketing in the United States (1989-1998)." Thesis, University of North Texas, 1998. https://digital.library.unt.edu/ark:/67531/metadc277701/.

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This study explores the reasons for the rise in independent film's popularity, which have created a unique Hollywood phenomenon, the successful "mini-major" independent studio, dedicated to both art and commerce. Chapters cover the history of independent film, characteristics of both independent and mainstreamfilms with regards to financing, acquisition, distribution and marketing, trends within independent film in the late 1980s and 1990s, crucial distributors and landmark independent films, and key growth areas in the future for independent film.
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Feagan, Joy. "REMEMBERING THE NATION’S PASTIME: MAJOR LEAGUE BASEBALL AND PUBLIC HISTORY." Master's thesis, Temple University Libraries, 2019. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/562536.

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History
M.A.
This study explores what happens when baseball and public history collide at physical sites. It specifically examines corporate and vernacular exhibits and tours at six Major League ballparks and exhibits at the National Baseball Hall of Fame & Museum. I study these primary sources within the broader context of baseball history, nostalgia marketing, heritage tourism, and the relationship between public historians and corporations. My analysis adds to the sparse critical literature on sports public history.
Temple University--Theses
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Wen, Dusu. "AN EXPLORATION OF HERITAGE TOURISM BY USING THE BRAND PERSONALITY THEORY." Kent State University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=kent1627655242220898.

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D'Antonio, Virginia Katherine. ""Vetting" the American Dream| Nostalgia, Social Capital and Corvette Communities." Thesis, George Mason University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10604804.

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This research investigates the social organization of Corvette clubs and their membership in order to examine the wind of social change in community structures in American society during the period following industrial expansion. Specifically, this project examines the decline of traditional communities based on social ties formed through locale or productive work that have been replaced with communities based on common interests centered on consumption and leisure practice. Fragmentation of social ties among neighbors, families, and work, combined with the decline of participation in voluntary associations, reflect intensifying individualism. In spite of this age of social disconnection, the desire to find meaning and purpose through collective life remains. Today, much of the American individual’s social life occurs in relationships that are mediated by markets and products that are consumed individually and collectively. This ascendance of leisure and the expansion of consumer markets as core social institutions in modern life offer opportunity structures for social connections and involvement for informal groups of people with similar interests. Building off America’s preoccupation with cars as status symbols that are representative of progress, mobility, and individuality, this research explores the social world of Corvette owners. The cultural significance of the Corvette as America’s sports car is reflected in this mixed methods study of a brand community and its role in creating social capital and civic engagement for its members. The Corvette community reflects a strong social network built around the mystique and history of the car and is organized by rituals of consumption and productive activity that construct identity and cement relationships among fellow car enthusiasts. Early life experience and sentiments of nostalgia and patriotism are important in this car culture as they are a means by which the car becomes valuable to the owner as an individual, and in turn, strengthen the social ties that knit this community together. The subjective meaning of the car as related to generational influence, consumer advertising, aspirations, and collective identity will be explored in order to understand the consumer’s relationship with this cultural icon. Membership based around the emotional affect and sentiments produced by the Corvette will serve as a basis of analysis for consumer objects as potential liaisons for renewed civic engagement and social forms of citizenship in broader society.

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Books on the topic "Marketing history"

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Tadajewski, Mark, and D. G. Jones. History of Marketing Thought. 1 Oliver's Yard, 55 City Road, London EC1Y 1SP United Kingdom: SAGE Publications Ltd, 2008. http://dx.doi.org/10.4135/9781446263617.

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Cousins, Philip J. Marketing & promoting local history publications. Matlock: Derbyshire Record Office, 1995.

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Calvert, John. Network marketing: History and concept. [s.l: The Author], 1992.

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Robert, Bartels. The history of marketing thought. 3rd ed. Columbus, Ohio: Publishing Horizons, 1988.

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Moṅʻ, Vaṅʻʺ. History of rice marketing in Myanmar. [Yangon]: Ministry of Commerce, Myanma Agricultural Produce Trading, 2004.

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Geschichte der Marketing-Theorie: Historische Einführung in die Marketing-Lehre. Frankfurt am Main: P. Lang, 1996.

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Conference on Historical Research in Marketing and Marketing Thought (4th 1989 Charleston, S.C.). Marketing history: The emerging discipline : proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought. East Lansing, MI: Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, 1989.

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Cartwright, Roger. Mastering marketing management. Basingstoke: Palgrave in association with St Anthony's, Oxford, 2002.

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Chuck, Chakrapani, Poole W. Harold, and Professional Marketing Research Society, eds. A history of marketing research in Canada. Toronto: Professional Marketing Research Society, 1985.

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Rajagopal. Marketing in peasant economy: History and trends. Delhi: Manas Publications, 1988.

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Book chapters on the topic "Marketing history"

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Malavasi, Donatella, and Davide Mazzi. "History v. marketing." In Studies in Corpus Linguistics, 169–84. Amsterdam: John Benjamins Publishing Company, 2010. http://dx.doi.org/10.1075/scl.41.12mal.

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Westendorf, Christian. "History-Marketing als Geschäftsidee." In Marketing für Physiotherapeuten, 121–26. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-35153-2_11.

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Oppelland, Torsten. "Geschichtspolitik und History Marketing." In Perspektiven durch Retrospektiven, 169–84. Köln: Böhlau Verlag, 2013. http://dx.doi.org/10.7788/boehlau.9783412212094.169.

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Greenfield, Briann. "Marketing the Past." In Giving Preservation a History, 101–22. Second edition. | New York: Routledge, 2020. |: Routledge, 2019. http://dx.doi.org/10.4324/9780429398896-5.

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Cochoy, Franck. "The Emerging Tradition of Historical Research in Marketing: History of Marketing and Marketing of History." In International Series in Quantitative Marketing, 383–403. Dordrecht: Springer Netherlands, 1994. http://dx.doi.org/10.1007/978-94-011-1402-8_12.

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Room, Adrian. "History of Branding." In Branding: A Key Marketing Tool, 13–21. London: Palgrave Macmillan UK, 1992. http://dx.doi.org/10.1007/978-1-349-12628-6_2.

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Room, Adrian. "History of Branding." In Branding: A Key Marketing Tool, 13–21. London: Palgrave Macmillan UK, 1987. http://dx.doi.org/10.1007/978-1-349-08280-3_2.

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Dühring, Lisa. "The History of Marketing Thought." In Reassessing the Relationship between Marketing and Public Relations, 115–94. Wiesbaden: Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18034-8_4.

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Mari, Carlo. "Marketing the Bicycle." In A Business History of the Bicycle Industry, 75–101. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-50563-9_3.

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Sireau, Nicolas. "The Tension between Marketing and Campaigning." In Make Poverty History, 60–88. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230233638_4.

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Conference papers on the topic "Marketing history"

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Fokina, O. A. "Service policy of the state as a mechanism of political marketing." In Scientific dialogue: Questions of philosophy, sociology, history, political science. ЦНК МОАН, 2019. http://dx.doi.org/10.18411/spc-01-08-2019-05.

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Il'in, V. O., and A. N. Sivaks. "The history of the emergence and development of strategic marketing." In Scientific dialogue: Economics and Management. ЦНК МОАН, 2020. http://dx.doi.org/10.18411/sciencepublic-08-06-2020-16.

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Babaitsev, A. V., E. A. Mikova, E. V. Kosyanenko, and A. S. Podoprigora. "Using Information and Communication Technologies in University Marketing: Local Features." In International Scientific Conference “Digitalization of Education: History, Trends and Prospects” (DETP 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200509.099.

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Bai, Jieyin, Haifeng Lin, Erbo Shang, and Lei Zhang. "The Intelligent Management System Design and Development of Marketing History Archives." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.118.

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JACKSON, Simon, and Gianni RENDA. "Travelling by bicycle in Australia, from nationalism to multi-culturalism…: Brand names, marketing and national identity." In 10th International Conference on Design History and Design Studies. São Paulo: Editora Edgard Blücher, 2016. http://dx.doi.org/10.5151/despro-icdhs2016-01_005.

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Nakamura, Hiroshi. "MERCHANDISING FOR OLD CONSUMERS AT SUPER MARKET IN JAPAN; -AN ANALYSIS OF PURCHASE HISTORY DATA OF CARD MEMBERS-." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.09.10.01.

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RANE, Mandar, Ravi Mokashi PUNEKAR, and Avinash SHENDE. "Design of an entrepreneurial model in product development and strategy for marketing of handicraft products in the northeast of India: Shken.in – craft community collectives." In 10th International Conference on Design History and Design Studies. São Paulo: Editora Edgard Blücher, 2016. http://dx.doi.org/10.5151/despro-icdhs2016-03_004.

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Zhao, Jingkun, Mei Xu, and Qiangnan Zhan. "Analysis of Marketing Strategy Based on the Entrepreneurial History of Yunnan Changtai Technology Co., Ltd." In Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/aemh-19.2019.16.

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Song, Liqiang, Mengqiu Yao, Ye Bi, Zhenyu Wu, Jianming Wang, Jing Xiao, Juan Wen, and Xin Yu. "LS-DST: Long and Sparse Dialogue State Tracking with Smart History Collector in Insurance Marketing." In SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3404835.3463058.

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İrmiş, Ayşe, Hatice Çoban, and Serkan Başol. "Rural Entrepreneurship: Yatagan Example from History to Present." In International Conference on Eurasian Economies. Eurasian Economists Association, 2016. http://dx.doi.org/10.36880/c07.01523.

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Wortman (1989) defines the rural entrepreneurship as the creation of a new organization that introduces a new product, serves or creates a new market, or utilizes a new technology in a rural environment. In other saying, rural entrepreneurship is a value creating activity for both entrepreneur and rural area. Rural entrepreneur is defined as someone who lives in rural and carries out entrepreneurial activities in there. Purpose of this study is to investigate rural entrepreneurship in rural development context. Accordingly, a field research was done in order to reveal rural entrepreneurship findings in Yatagan where Turkish swords and knives produce and market. After examination of documents including historical development and present situation of Yatagan's production and entrepreneurship tradition, interviews were conducted with related individuals who attempted on aforementioned area. According to the findings obtained from field research, the business which was founded by the local community failed to ensure its continuity. It means production and marketing activities turned back to the family business level. The production of Yatagan is effectuated in small workshops at the present day. Sales are performed personally or customers directly come to manufacturers and place an order by using the internet or by wholesalers. As a result of the field study, some suggestions have been presented to convert rural entrepreneurship to rural development.
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